The creator economy<\/strong> is another name for all small businesses run by independent content creators<\/strong>. These creators are usually people like\u2026<\/p>\n\n\n\n

\n
Social media influencers,<\/li>\n\n\n\n
Streamers<\/li>\n\n\n\n
Internet personalities<\/li>\n\n\n\n

Online instructors, and the like<\/li>\n<\/ul>\n\n\n\n
The category can also extend to the tools these creators use to monetize and grow their revenue.<\/p>\n\n\n\n
In this article, we\u2019ll dive deeper into the creator economy. We\u2019ll look at some exciting statistics<\/strong> about this rapidly growing industry, and explain how to get started<\/strong> in this new field. Let\u2019s jump in!<\/p>\n\n\n\n
<\/span>What Is the Creator Economy?<\/span><\/h2>\n\n\n\nThe Atlantic<\/a> traces the origin of the term \u201ccreator\u201d to YouTube stars in 2011. YouTube offered a platform where everyday people could share their videos with the masses.\u00a0<\/p>\n\n\n\n
Before YouTube, it was almost unthinkable that an independent artist could quickly share their work with millions of people for free. Today, YouTube is the second-most visited website globally<\/a>, making it one of the most popular media outlets. <\/p>\n\n\n\n
At the same time, selling video ads has become big business<\/a>. This has resulted in plenty of opportunities for creators and increased their numbers:<\/p>\n\n\n
\n
$\"Creator$ <\/a>
Image source: signalfire<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n\n\n
Creators use popular social platforms to attract an audience by offering entertaining or educational content. They then monetize their influence by selling ads, promoting products to their fans, or charging for instruction.<\/p>\n\n\n\n
\n\t LEARN >> How to Monetize Your Blog<\/a>\n<\/div>\n\n\n\n\n
Common channels for the creator economy include:<\/p>\n\n\n\n
\n
Twitch<\/a> for live video streaming<\/li>\n\n\n\n
YouTube<\/a> for on-demand video content<\/li>\n\n\n\n
Instagram<\/a> for images and short videos<\/li>\n\n\n\n
TikTok<\/a> for short videos<\/li>\n\n\n\n
Facebook<\/a> for multi-media content<\/li>\n\n\n\n
Podcasts<\/a> from multiple sources<\/li>\n\n\n\n
Independent blogs<\/a> and websites<\/li>\n<\/ul>\n\n\n\n
Each of these platforms is effective for different types of content. Successful content creators often use several different platforms<\/strong> to maximize their reach and grow their audiences faster.\u00a0<\/p>\n\n\n\n
<\/span>Why the Creator Economy Is a Big Deal<\/span><\/h2>\n\n\n\nWith special thanks to the COVID-19 pandemic the creator economy is exploding. And there are no signs of it slowing down. In 2022 experts project the creator economy will be a $100 billion+ industry<\/a>. <\/p>\n\n\n\n
And it makes sense. With more and more people engaging in online learning, demand for this content has skyrocketed. MemberPress user and yoga instructor Helen Faliveno is the perfect example. You can watch her story below, or read about Helen\u2019s company, My Mindful Movement here<\/a>.<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>And as more and more marketing is directed toward social media platforms, it\u2019s only natural that companies seek social media influencers to <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-influencers-to-grow-your-membership-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">promote their brands<\/a>.<\/p>\n\n\n\n<p>For example, <a href=\"https:\/\/www.marcrebillet.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marc Ribillet<\/a> is a musician and comedian who recently partnered with <a href=\"https:\/\/www.fitbit.com\/global\/us\/home\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fitbit<\/a> for a new line of ads:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"551\" height=\"665\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Fitbit-Marc-Ribillet.png\" alt=\"Marc Ribillet Fitbit ad\" class=\"wp-image-37248\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Fitbit-Marc-Ribillet.png 551w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Fitbit-Marc-Ribillet-249x300.png 249w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Fitbit-Marc-Ribillet-141x170.png 141w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Fitbit-Marc-Ribillet-509x614.png 509w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Fitbit-Marc-Ribillet-429x518.png 429w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Fitbit-Marc-Ribillet-129x156.png 129w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/><\/figure>\n<\/div>\n\n\n<p>Rebillet got his start back in 2016. Just for fun, he began publishing goofy live streams and YouTube videos (often in his boxer shorts). <\/p>\n\n\n\n<p>According to <a href=\"https:\/\/en.wikipedia.org\/wiki\/Marc_Rebillet#Career\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wikipedia<\/a>, he\u2019s now got 11.8+ million online streams, more than 127 million views on YouTube, and over 2 million YouTube subscribers. That\u2019s serious business.<\/p>\n\n\n\n<p>The creator economy is so influential it\u2019s <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2022\/01\/25\/the-growth-of-the-creator-economy-and-what-it-means-for-marketers\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">reshaping the entire marketing industry<\/a>. Major brands have started to turn their focus toward creators instead of traditional marketing.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Involved_in_the_Creator_Economy_In_4_Steps\"><\/span>How to Get Involved in the Creator Economy (In 4 Steps)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Joining the creator economy is actually pretty straightforward. And while getting started isn\u2019t overly complicated, finding success does require patience and a good strategy.\u00a0Here are four steps to help you along the way!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Find_a_Niche\"><\/span>Step 1: Find a Niche<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Finding success in the creator economy is more likely if you have a good niche. There are more than 50 million creators to compete with. <strong>Picking a highly specific niche will limit your competition and help you stand out.\u00a0<\/strong><\/p>\n\n\n\n<p>For example, many creators have built followings by publishing videos showing their processes. <a href=\"https:\/\/www.josielewis.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Josie Lewis<\/a> is a painter who has gained a massive fanbase by sharing her unique \u201cchunky paint\u201d technique online: <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Josie-Lewis-Instagram-e1652506313237.png\"><img decoding=\"async\" width=\"800\" height=\"593\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Josie-Lewis-Instagram-e1652506313237.png\" alt=\"Josie Lewis Instagram painting\" class=\"wp-image-37249\"><\/a><\/figure>\n<\/div>\n\n\n<p>Focusing on a less competitive topic will give you a better chance of attracting followers. <\/p>\n\n\n\n<p>It\u2019s also helpful if you have prior knowledge, expertise, or interest in a niche and can use that to produce a lot of high-quality content.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Create_Content\"><\/span>Step 2: Create Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The next step as a creator, of course, is to <em>create<\/em>. With the rise of TikTok and Facebook Reels, video content is an excellent medium to consider. Content other than videos can also be viable, though.\u00a0<\/p>\n\n\n\n<p>For example, the <a href=\"https:\/\/www.vigilanceelite.com\/blogs\/the-shawn-ryan-show\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Shawn Ryan Show\">Shawn R<\/a><a href=\"https:\/\/www.vigilanceelite.com\/blogs\/the-shawn-ryan-show\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Shawn Ryan Show\">y<\/a><a href=\"https:\/\/www.vigilanceelite.com\/blogs\/the-shawn-ryan-show\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Shawn Ryan Show\">an Show<\/a> interviews members of elite military groups for an inside look at special forces operations. These interviews are available as videos via YouTube and a hosted platform or podcasts from Apple and Spotify:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Shawn-Ryan-Show-e1652506342341.png\"><img decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Shawn-Ryan-Show-1024x523.png\" alt=\"Shawn Ryan show videos\" class=\"wp-image-37252\" style=\"width:800px\"><\/a><\/figure>\n<\/div>\n\n\n<p>Depending on the type of content you create, certain platforms will be more effective than others. <\/p>\n\n\n\n<p>For example, many comedians have found success in the short video medium such as TikTok, Facebook Reels, and Instagram Stories. Meanwhile, creators of how-to guides are typically more successful on YouTube.<\/p>\n\n\n\n<p>While other creators use tools like <a href=\"https:\/\/www.submagic.co\/facebook-reels-maker\" target=\"_blank\" rel=\"noopener\" title=\"\">Facebook Reels Maker<\/a> to easily produce fun clips that can quickly catch the attention of viewers.<\/p>\n\n\n\n<p><strong>However, these platforms usually take a steep cut of your profits. For example, YouTube takes 45%.\u00a0<\/strong><\/p>\n\n\n\n<p>And, as we\u2019ll discuss in a minute, the MemberPress WordPress plugin is an excellent additional way to monetize your content, regardless of the types of content you produce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Build_an_Audience\"><\/span>Step 3: Build an Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The goal of creators is to grow their audiences. Fans (or students, for instructors) are the currency of the creator economy. Fans or students translate to reach, views, and sales.<\/p>\n\n\n\n<p>For example, <a href=\"https:\/\/www.tiktok.com\/@ryzehendricksmusic?lang=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ryze Hendricks\u2019<\/a> Weird Bars series has helped earn him over 5 million followers on TikTok. He\u2019s now selling his own albums and performing live concerts:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok.png\"><img decoding=\"async\" width=\"667\" height=\"679\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok.png\" alt=\"Ryze Hendricks TikTok videos\" class=\"wp-image-37251\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok.png 667w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok-295x300.png 295w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok-167x170.png 167w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok-603x614.png 603w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok-509x518.png 509w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok-153x156.png 153w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Building an audience starts with offering quality content. However, it depends on more than just that. <\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/blog\/best-strategies-social-media-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Multi-platform marketing\">Multi-platform marketing<\/a> and <a href=\"https:\/\/memberpress.com\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Search Engine Optimization (SEO)\">search engine optimization (SEO)<\/a> techniques can also help you reach new viewers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Monetize_Your_Content\"><\/span>Step 4: Monetize Your Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once you\u2019ve built an audience, it\u2019s time to monetize your following. You can use several methods to accomplish this. These techniques may be influenced by the type of content you create, your platforms, and your desired strategy.<\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/blog\/understand-paid-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Paid advertising\">Paid advertising<\/a> is one of the most common monetization strategies, especially for video content. You can find a company with a similar audience to yours and share their ads alongside your content. <\/p>\n\n\n\n<p>Plus, many platforms, such as YouTube, make it easy to monetize your videos by handling most of the ad process and enabling you to embed advertisements.<\/p>\n\n\n\n<p>However, as we mentioned, this comes at a cost. <\/p>\n\n\n\n<p>Like advertising, <a href=\"https:\/\/memberpress.com\/blog\/monetizing-blog-through-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"affiliate marketing\">affiliate marketing<\/a> is a more active way to monetize an audience. Rather than including passive ads with your content, you can promote products or services directly to earn commissions. <\/p>\n\n\n\n<p>However, it\u2019s best to promote affiliate products related to your audience\u2019s interests:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Nutrient-Survival-ad-e1652506406843.png\"><img decoding=\"async\" width=\"800\" height=\"554\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Nutrient-Survival-ad-e1652506406843.png\" alt=\"Nutrient Survival ad in Shawn Ryan Show\" class=\"wp-image-37250\"><\/a><figcaption class=\"wp-element-caption\">the shawn ryan show uses affiliate marketing to promote health products likely to appeal to its audience.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Finally, the most direct way to monetize your content is to actually sell it. For example, some creators put premium content behind a paywall.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> makes it easy to monetize your on WordPress sites.\u00a0You can use it to do things like\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create a <a href=\"https:\/\/memberpress.com\/blog\/simplest-way-to-create-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">membership hub<\/a><\/li>\n\n\n\n<li>Manage an exclusive <a href=\"https:\/\/memberpress.com\/blog\/start-community-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">online community<\/a><\/li>\n\n\n\n<li>Build <a href=\"https:\/\/memberpress.com\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">online courses<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/blog\/how-to-create-a-paywall-protected-membership-site-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paywall<\/a> any type of content<\/li>\n\n\n\n<li>Sell <a href=\"https:\/\/memberpress.com\/blog\/subscriptions-vs-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">subscriptions<\/a><\/li>\n\n\n\n<li>Sell <a href=\"https:\/\/memberpress.com\/blog\/digital-products-you-can-sell-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital downloads<\/a><\/li>\n<\/ul>\n\n\n\n<p>If you use YouTube, TikTok, or just about any other creation platform, you can connect with your MemberPress site to maximize your monetization.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"Sf6bBcpXqGuCnY09ZQoROagNzqI3ncUWaZDdH8xXp044e2yGVxiL73FvPJ25APbrVECDAzBOSkt\"><div class=\"responsive-video\"><iframe title=\"Membership Sites 101: Everything You Need to Know to Start Your Own! (2022)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oVhJjaZa0YQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch >> Membership sites 101: everything you need to know to start your own<\/figcaption><\/figure>\n\n\n\n<p>Overall, there are multiple ways to succeed in the creator economy. If you have valuable content to offer and a dedicated audience, you can quickly generate income and grow your business. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that you know more about the creator economy, you\u2019ll probably recognize its influence on ecommerce and digital marketing. <\/p>\n\n\n\n<p>Many consumers are <a href=\"https:\/\/www.matternow.com\/blog\/matter-survey-reveals-consumers-find-influencers-more-helpful-and-trustworthy-than-brands-during-the-pandemic\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">choosing independent creators over big corporations<\/a> for product recommendations and even entertainment. With some ingenuity and effort, you can be part of this growing movement. <\/p>\n\n\n\n<p>To become a part of the creator economy, just follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Find a niche<\/li>\n\n\n\n<li>Create content<\/li>\n\n\n\n<li>Build an audience<\/li>\n\n\n\n<li>Monetize your content <\/li>\n<\/ol>\n\n\n\n<p>Do you have any questions about the creator economy? Let us know in the comments section below!\u00a0<\/p>\n\n\n\n<p><strong>If you liked this article, be sure to <\/strong><a href=\"https:\/\/memberpress.com\/subscribe-to-the-memberpress-blog\/\"><strong>subscribe to the MemberPress blog<\/strong><\/a><strong>!<\/strong><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Starting around 2012, a new small business category emerged, known as \u201cthe creator economy\u201d. You\u2019ve probably heard this buzz phrase before, but what does it mean? The creator economy is another name for all small businesses run by independent content creators. These creators are usually people like\u2026 The category can also extend to the tools [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":37969,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: what is the creator economy","footnotes":""},"categories":[400],"tags":[953],"class_list":{"0":"post-34875","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends","8":"tag-creator-economy","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"The creator economy is a new industry that is changing digital marketing as we know it. 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