Les \u00e9conomie des cr\u00e9ateurs<\/strong> est un autre nom pour toutes les petites entreprises dirig\u00e9es par des cr\u00e9ateurs de contenu ind\u00e9pendants<\/strong>. Ces cr\u00e9ateurs sont g\u00e9n\u00e9ralement des personnes comme...<\/p>\n\n\n\n

\n
Les influenceurs des m\u00e9dias sociaux,<\/li>\n\n\n\n
Streamers<\/li>\n\n\n\n
Personnalit\u00e9s de l'internet<\/li>\n\n\n\n

Enseignants en ligne, etc.<\/li>\n<\/ul>\n\n\n\n
La cat\u00e9gorie peut \u00e9galement s'\u00e9tendre aux outils que ces cr\u00e9ateurs utilisent pour mon\u00e9tiser et accro\u00eetre leurs revenus.<\/p>\n\n\n\n
Dans cet article, nous allons nous int\u00e9resser de plus pr\u00e8s \u00e0 l'\u00e9conomie des cr\u00e9ateurs. Nous examinerons quelques des statistiques passionnantes<\/strong> sur ce secteur en pleine expansion, et expliquer comment commencer<\/strong> dans ce nouveau domaine. Alors, \u00e0 vous de jouer !<\/p>\n\n\n\n
<\/span>Qu'est-ce que l'\u00e9conomie des cr\u00e9ateurs ?<\/span><\/h2>\n\n\n\nL'Atlantique<\/a> fait remonter l'origine du terme \u201ccr\u00e9ateur\u201d aux stars de YouTube en 2011. YouTube offrait une plateforme o\u00f9 les gens ordinaires pouvaient partager leurs vid\u00e9os avec le plus grand nombre.\u00a0<\/p>\n\n\n\n
Avant YouTube, il \u00e9tait presque impensable qu'un artiste ind\u00e9pendant puisse rapidement partager son travail avec des millions de personnes gratuitement. Aujourd'hui, YouTube est le deuxi\u00e8me site web le plus visit\u00e9 au monde<\/a>ce qui en fait l'un des m\u00e9dias les plus populaires. <\/p>\n\n\n\n
Dans le m\u00eame temps, la vente de publicit\u00e9s vid\u00e9o est devenue grandes entreprises<\/a>. Cela a cr\u00e9\u00e9 de nombreuses opportunit\u00e9s pour les cr\u00e9ateurs et a augment\u00e9 leur nombre :<\/p>\n\n\n
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$\"Graphique$ <\/a>
Source de l'image : feu de signalisation<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n\n\n
Les cr\u00e9ateurs utilisent les plateformes sociales populaires pour attirer un public en proposant un contenu divertissant ou \u00e9ducatif. Ils mon\u00e9tisent ensuite leur influence en vendant des publicit\u00e9s, en promouvant des produits aupr\u00e8s de leurs fans ou en faisant payer l'enseignement.<\/p>\n\n\n\n
\n\t APPRENDRE >> Comment mon\u00e9tiser votre blog<\/a>\n<\/div>\n\n\n\n\n
Les canaux courants de l'\u00e9conomie des cr\u00e9ateurs sont les suivants<\/p>\n\n\n\n
\n
Twitch<\/a> pour la diffusion de vid\u00e9os en direct<\/li>\n\n\n\n
YouTube<\/a> pour le contenu vid\u00e9o \u00e0 la demande<\/li>\n\n\n\n
Instagram<\/a> pour les images et les vid\u00e9os courtes<\/li>\n\n\n\n
TikTok<\/a> pour les vid\u00e9os courtes<\/li>\n\n\n\n
Facebook<\/a> pour les contenus multim\u00e9dias<\/li>\n\n\n\n
Podcasts<\/a> \u00e0 partir de sources multiples<\/li>\n\n\n\n
Blogs ind\u00e9pendants<\/a> et des sites web<\/li>\n<\/ul>\n\n\n\n
Chacune de ces plateformes est efficace pour diff\u00e9rents types de contenu. Les cr\u00e9ateurs de contenu qui r\u00e9ussissent utilisent souvent plusieurs plateformes diff\u00e9rentes<\/strong> de maximiser leur port\u00e9e et d'accro\u00eetre leur audience plus rapidement.\u00a0<\/p>\n\n\n\n
<\/span>Pourquoi l'\u00e9conomie des cr\u00e9ateurs est-elle importante ?<\/span><\/h2>\n\n\n\nGr\u00e2ce \u00e0 la pand\u00e9mie de COVID-19, l'\u00e9conomie des cr\u00e9ateurs explose. Et il n'y a aucun signe de ralentissement. En 2022, les experts pr\u00e9voient que l'\u00e9conomie des cr\u00e9ateurs repr\u00e9sentera une valeur de 1,5 milliard d'euros. $ Industrie de plus de 100 milliards d'euros<\/a>. <\/p>\n\n\n\n
Et c'est logique. De plus en plus de personnes s'adonnent \u00e0 l'apprentissage en ligne, et la demande pour ce type de contenu est mont\u00e9e en fl\u00e8che. Helen Faliveno, utilisatrice de MemberPress et professeur de yoga, en est le parfait exemple. Vous pouvez regarder son histoire ci-dessous, ou Pour en savoir plus sur la soci\u00e9t\u00e9 d'Helen, My Mindful Movement, cliquez ici.<\/a>.<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>Et comme le marketing est de plus en plus orient\u00e9 vers les plateformes de m\u00e9dias sociaux, il est tout \u00e0 fait naturel que les entreprises recherchent des influenceurs pour les m\u00e9dias sociaux. <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-influencers-to-grow-your-membership-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">promouvoir leurs marques<\/a>.<\/p>\n\n\n\n<p>Par exemple, <a href=\"https:\/\/www.marcrebillet.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marc Ribillet<\/a> est un musicien et un com\u00e9dien qui s'est r\u00e9cemment associ\u00e9 \u00e0 <a href=\"https:\/\/www.fitbit.com\/global\/us\/home\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fitbit<\/a> pour une nouvelle ligne d'annonces :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"551\" height=\"665\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Fitbit-Marc-Ribillet.png\" alt=\"Marc Ribillet Publicit\u00e9 Fitbit\" class=\"wp-image-37248\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Fitbit-Marc-Ribillet.png 551w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Fitbit-Marc-Ribillet-249x300.png 249w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Fitbit-Marc-Ribillet-141x170.png 141w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Fitbit-Marc-Ribillet-509x614.png 509w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Fitbit-Marc-Ribillet-429x518.png 429w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Fitbit-Marc-Ribillet-129x156.png 129w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/><\/figure>\n<\/div>\n\n\n<p>Rebillet a fait ses d\u00e9buts en 2016. Juste pour s'amuser, il a commenc\u00e9 \u00e0 publier des flux en direct et des vid\u00e9os YouTube loufoques (souvent en cale\u00e7on). <\/p>\n\n\n\n<p>Selon le <a href=\"https:\/\/en.wikipedia.org\/wiki\/Marc_Rebillet#Career\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wikipedia (en anglais)<\/a>, Il compte aujourd'hui plus de 11,8 millions de streams en ligne, plus de 127 millions de vues sur YouTube et plus de 2 millions d'abonn\u00e9s sur YouTube. C'est du s\u00e9rieux.<\/p>\n\n\n\n<p>L'\u00e9conomie des cr\u00e9ateurs est si influente qu'elle est <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2022\/01\/25\/the-growth-of-the-creator-economy-and-what-it-means-for-marketers\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">remodeler l'ensemble de l'industrie du marketing<\/a>. Les grandes marques ont commenc\u00e9 \u00e0 se tourner vers les cr\u00e9ateurs plut\u00f4t que vers le marketing traditionnel.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Involved_in_the_Creator_Economy_In_4_Steps\"><\/span>Comment s'impliquer dans l'\u00e9conomie des cr\u00e9ateurs (en 4 \u00e9tapes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Rejoindre l'\u00e9conomie des cr\u00e9ateurs est en fait assez simple. Et si le d\u00e9marrage n'est pas trop compliqu\u00e9, la r\u00e9ussite exige de la patience et une bonne strat\u00e9gie. Voici quatre \u00e9tapes qui vous aideront \u00e0 franchir le pas !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Find_a_Niche\"><\/span>\u00c9tape 1 : Trouver un cr\u00e9neau<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Il est plus facile de r\u00e9ussir dans l'\u00e9conomie des cr\u00e9ateurs si vous avez un bon cr\u00e9neau. Il y a plus de 50 millions de cr\u00e9ateurs en concurrence. <strong>Le choix d'un cr\u00e9neau tr\u00e8s sp\u00e9cifique limitera votre concurrence et vous aidera \u00e0 vous d\u00e9marquer.\u00a0<\/strong><\/p>\n\n\n\n<p>Par exemple, de nombreux cr\u00e9ateurs ont acquis une popularit\u00e9 en publiant des vid\u00e9os montrant leurs processus. <a href=\"https:\/\/www.josielewis.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Josie Lewis<\/a> est une artiste peintre qui a acquis un grand nombre de fans en partageant en ligne sa technique unique de \u201cchunky paint\u201d (peinture en morceaux) : <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Josie-Lewis-Instagram-e1652506313237.png\"><img decoding=\"async\" width=\"800\" height=\"593\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Josie-Lewis-Instagram-e1652506313237.png\" alt=\"Tableau Instagram de Josie Lewis\" class=\"wp-image-37249\"><\/a><\/figure>\n<\/div>\n\n\n<p>En vous concentrant sur un sujet moins concurrentiel, vous aurez plus de chances d'attirer des adeptes. <\/p>\n\n\n\n<p>Il est \u00e9galement utile de disposer de connaissances pr\u00e9alables, d'une expertise ou d'un int\u00e9r\u00eat pour une niche et de pouvoir les utiliser pour produire un contenu de grande qualit\u00e9.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Create_Content\"><\/span>\u00c9tape 2 : Cr\u00e9er du contenu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>L'\u00e9tape suivante, en tant que cr\u00e9ateur, consiste bien s\u00fbr \u00e0 <em>cr\u00e9er<\/em>. Avec l'essor de TikTok et des bobines Facebook, le contenu vid\u00e9o est un excellent support \u00e0 envisager. Cependant, d'autres contenus que les vid\u00e9os peuvent \u00e9galement \u00eatre viables.\u00a0<\/p>\n\n\n\n<p>Par exemple, le <a href=\"https:\/\/www.vigilanceelite.com\/blogs\/the-shawn-ryan-show\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Spectacle de Shawn Ryan\">Shawn R<\/a><a href=\"https:\/\/www.vigilanceelite.com\/blogs\/the-shawn-ryan-show\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Spectacle de Shawn Ryan\">y<\/a><a href=\"https:\/\/www.vigilanceelite.com\/blogs\/the-shawn-ryan-show\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Spectacle de Shawn Ryan\">un spectacle<\/a> interviewe des membres de groupes militaires d'\u00e9lite pour leur donner un aper\u00e7u des op\u00e9rations des forces sp\u00e9ciales. Ces interviews sont disponibles sous forme de vid\u00e9os sur YouTube et sur une plateforme h\u00e9berg\u00e9e, ou de podcasts sur Apple et Spotify :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Shawn-Ryan-Show-e1652506342341.png\"><img decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Shawn-Ryan-Show-1024x523.png\" alt=\"Vid\u00e9os du spectacle de Shawn Ryan\" class=\"wp-image-37252\" style=\"width:800px\"><\/a><\/figure>\n<\/div>\n\n\n<p>Selon le type de contenu que vous cr\u00e9ez, certaines plateformes seront plus efficaces que d'autres. <\/p>\n\n\n\n<p>Par exemple, de nombreux humoristes ont trouv\u00e9 le succ\u00e8s sur les supports vid\u00e9o courts tels que TikTok, Facebook Reels et Instagram Stories. Parall\u00e8lement, les cr\u00e9ateurs de guides pratiques ont g\u00e9n\u00e9ralement plus de succ\u00e8s sur YouTube.<\/p>\n\n\n\n<p>Alors que d'autres cr\u00e9ateurs utilisent des outils tels que <a href=\"https:\/\/www.submagic.co\/facebook-reels-maker\" target=\"_blank\" rel=\"noopener\" title=\"\">Facebook Reels Maker<\/a> pour produire facilement des clips amusants qui peuvent rapidement attirer l'attention des t\u00e9l\u00e9spectateurs.<\/p>\n\n\n\n<p><strong>Cependant, ces plateformes pr\u00e9l\u00e8vent g\u00e9n\u00e9ralement une part importante de vos b\u00e9n\u00e9fices. Par exemple, YouTube pr\u00e9l\u00e8ve 45%.\u00a0<\/strong><\/p>\n\n\n\n<p>Et, comme nous le verrons dans une minute, le plugin WordPress MemberPress est un excellent moyen suppl\u00e9mentaire de mon\u00e9tiser votre contenu, quel que soit le type de contenu que vous produisez.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Build_an_Audience\"><\/span>\u00c9tape 3 : Constituer un public<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>L'objectif des cr\u00e9ateurs est d'\u00e9largir leur public. Les fans (ou les \u00e9tudiants, pour les formateurs) sont la monnaie de l'\u00e9conomie des cr\u00e9ateurs. Les fans ou les \u00e9tudiants se traduisent par une port\u00e9e, des vues et des ventes.<\/p>\n\n\n\n<p>Par exemple, <a href=\"https:\/\/www.tiktok.com\/@ryzehendricksmusic?lang=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ryze Hendricks\u2019<\/a> La s\u00e9rie Weird Bars lui a permis de gagner plus de 5 millions de followers sur TikTok. Il vend maintenant ses propres albums et donne des concerts :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok.png\"><img decoding=\"async\" width=\"667\" height=\"679\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok.png\" alt=\"Ryze Hendricks Vid\u00e9os TikTok\" class=\"wp-image-37251\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok.png 667w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok-295x300.png 295w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok-167x170.png 167w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok-603x614.png 603w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok-509x518.png 509w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok-153x156.png 153w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>La construction d'un public commence par la proposition d'un contenu de qualit\u00e9. Mais cela ne suffit pas. <\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/fr\/blog\/best-strategies-social-media-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Marketing multiplateforme\">Marketing multiplateforme<\/a> et <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Optimisation des moteurs de recherche (SEO)\">l'optimisation des moteurs de recherche (SEO)<\/a> peuvent \u00e9galement vous aider \u00e0 atteindre de nouveaux spectateurs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Monetize_Your_Content\"><\/span>\u00c9tape 4 : Mon\u00e9tiser votre contenu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Une fois que vous avez constitu\u00e9 un public, il est temps de le mon\u00e9tiser. Vous pouvez utiliser plusieurs m\u00e9thodes pour y parvenir. Ces techniques peuvent \u00eatre influenc\u00e9es par le type de contenu que vous cr\u00e9ez, vos plateformes et la strat\u00e9gie que vous souhaitez adopter.<\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/blog\/understand-paid-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Publicit\u00e9 pay\u00e9e\">Publicit\u00e9 pay\u00e9e<\/a> est l'une des strat\u00e9gies de mon\u00e9tisation les plus courantes, en particulier pour le contenu vid\u00e9o. Vous pouvez trouver une entreprise dont l'audience est similaire \u00e0 la v\u00f4tre et diffuser ses publicit\u00e9s \u00e0 c\u00f4t\u00e9 de votre contenu. <\/p>\n\n\n\n<p>De plus, de nombreuses plateformes, telles que YouTube, facilitent la mon\u00e9tisation de vos vid\u00e9os en prenant en charge la majeure partie du processus publicitaire et en vous permettant d'int\u00e9grer des publicit\u00e9s.<\/p>\n\n\n\n<p>Cependant, comme nous l'avons mentionn\u00e9, cela a un co\u00fbt. <\/p>\n\n\n\n<p>Comme la publicit\u00e9, <a href=\"https:\/\/memberpress.com\/fr\/blog\/monetizing-blog-through-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"marketing d'affiliation\">marketing d'affiliation<\/a> est un moyen plus actif de mon\u00e9tiser une audience. Plut\u00f4t que d'inclure des publicit\u00e9s passives dans votre contenu, vous pouvez promouvoir directement des produits ou des services afin de percevoir des commissions. <\/p>\n\n\n\n<p>Cependant, il est pr\u00e9f\u00e9rable de promouvoir des produits d'affiliation en rapport avec les int\u00e9r\u00eats de votre public :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Nutrient-Survival-ad-e1652506406843.png\"><img decoding=\"async\" width=\"800\" height=\"554\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Nutrient-Survival-ad-e1652506406843.png\" alt=\"Publicit\u00e9 pour Nutrient Survival dans le Shawn Ryan Show\" class=\"wp-image-37250\"><\/a><figcaption class=\"wp-element-caption\">l'\u00e9mission shawn ryan show utilise le marketing d'affiliation pour promouvoir des produits de sant\u00e9 susceptibles de plaire \u00e0 son public.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Enfin, le moyen le plus direct de mon\u00e9tiser votre contenu est de le vendre. Par exemple, certains cr\u00e9ateurs placent le contenu premium derri\u00e8re un mur payant.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> facilite la mon\u00e9tisation de vos sites WordPress. Vous pouvez l'utiliser pour faire des choses comme...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cr\u00e9er un <a href=\"https:\/\/memberpress.com\/fr\/blog\/simplest-way-to-create-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">p\u00f4le d'adh\u00e9sion<\/a><\/li>\n\n\n\n<li>G\u00e9rer une exclusivit\u00e9 <a href=\"https:\/\/memberpress.com\/fr\/blog\/start-community-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">communaut\u00e9 en ligne<\/a><\/li>\n\n\n\n<li>Construire <a href=\"https:\/\/memberpress.com\/fr\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">cours en ligne<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-paywall-protected-membership-site-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paywall<\/a> tout type de contenu<\/li>\n\n\n\n<li>Vendre <a href=\"https:\/\/memberpress.com\/fr\/blog\/subscriptions-vs-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">abonnements<\/a><\/li>\n\n\n\n<li>Vendre <a href=\"https:\/\/memberpress.com\/fr\/blog\/digital-products-you-can-sell-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u00e9l\u00e9chargements num\u00e9riques<\/a><\/li>\n<\/ul>\n\n\n\n<p>Si vous utilisez YouTube, TikTok ou toute autre plateforme de cr\u00e9ation, vous pouvez vous connecter \u00e0 votre site MemberPress pour maximiser votre mon\u00e9tisation.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"Us6lBE34S\"><div class=\"responsive-video\"><iframe title=\"Sites d'affiliation 101 : Tout ce que vous devez savoir pour cr\u00e9er votre propre site ! (2022)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oVhJjaZa0YQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch >> Sites d'affiliation 101 : tout ce que vous devez savoir pour cr\u00e9er le v\u00f4tre<\/figcaption><\/figure>\n\n\n\n<p>Dans l'ensemble, il existe de multiples fa\u00e7ons de r\u00e9ussir dans l'\u00e9conomie des cr\u00e9ateurs. Si vous avez un contenu de valeur \u00e0 proposer et un public fid\u00e8le, vous pouvez rapidement g\u00e9n\u00e9rer des revenus et d\u00e9velopper votre activit\u00e9. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Maintenant que vous en savez plus sur l'\u00e9conomie des cr\u00e9ateurs, vous reconnaissez probablement son influence sur le commerce \u00e9lectronique et le marketing num\u00e9rique. <\/p>\n\n\n\n<p>De nombreux consommateurs sont <a href=\"https:\/\/www.matternow.com\/blog\/matter-survey-reveals-consumers-find-influencers-more-helpful-and-trustworthy-than-brands-during-the-pandemic\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">choisir les cr\u00e9ateurs ind\u00e9pendants plut\u00f4t que les grandes entreprises<\/a> pour obtenir des recommandations de produits et m\u00eame des divertissements. Avec un peu d'ing\u00e9niosit\u00e9 et d'effort, vous pouvez faire partie de ce mouvement en pleine expansion. <\/p>\n\n\n\n<p>Pour participer \u00e0 l'\u00e9conomie des cr\u00e9ateurs, il suffit de suivre les \u00e9tapes suivantes :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Trouver un cr\u00e9neau<\/li>\n\n\n\n<li>Cr\u00e9er du contenu<\/li>\n\n\n\n<li>Construire un public<\/li>\n\n\n\n<li>Mon\u00e9tiser votre contenu <\/li>\n<\/ol>\n\n\n\n<p>Avez-vous des questions sur l'\u00e9conomie des cr\u00e9ateurs ? Faites-nous en part dans la section des commentaires ci-dessous !\u00a0<\/p>\n\n\n\n<p><strong>Si vous avez aim\u00e9 cet article, n'h\u00e9sitez pas \u00e0 <\/strong><a href=\"https:\/\/memberpress.com\/fr\/subscribe-to-the-memberpress-blog\/\"><strong>s'abonner au blog MemberPress<\/strong><\/a><strong>!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Starting around 2012, a new small business category emerged, known as \u201cthe creator economy\u201d. You\u2019ve probably heard this buzz phrase before, but what does it mean? The creator economy is another name for all small businesses run by independent content creators. These creators are usually people like\u2026 The category can also extend to the tools [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":37969,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: what is the creator economy","footnotes":""},"categories":[400],"tags":[953],"class_list":{"0":"post-34875","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends","8":"tag-creator-economy","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"The creator economy is a new industry that is changing digital marketing as we know it. 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