{"id":34876,"date":"2022-08-11T05:00:00","date_gmt":"2022-08-11T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=34876"},"modified":"2022-08-25T16:23:04","modified_gmt":"2022-08-25T22:23:04","slug":"how-to-use-twitch-for-your-online-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-use-twitch-for-your-online-business\/","title":{"rendered":"Comment utiliser Twitch pour votre activit\u00e9 en ligne (sans payer le prix 50%)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Twitch est une plateforme de streaming lanc\u00e9e en 2011 pour la communaut\u00e9 des joueurs en ligne. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a80c44f572d8\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a80c44f572d8\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-twitch-for-your-online-business\/#An_Introduction_to_Twitch\" >Introduction \u00e0 Twitch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-twitch-for-your-online-business\/#Why_Your_Business_Should_Consider_Using_Twitch\" >Pourquoi votre entreprise devrait envisager d'utiliser Twitch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-twitch-for-your-online-business\/#How_to_Use_Twitch_for_Your_Online_Business_without_paying_the_50_cut\" >Comment utiliser Twitch pour votre activit\u00e9 en ligne (sans payer le prix 50%)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-twitch-for-your-online-business\/#1_Integrate_MemberPress_and_Twitch_to_create_a_dedicated_member_base\" >1. Int\u00e9grer MemberPress et Twitch pour cr\u00e9er une base de membres d\u00e9di\u00e9e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-twitch-for-your-online-business\/#2_Develop_brand_awareness\" >2. D\u00e9velopper la notori\u00e9t\u00e9 de la marque<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-twitch-for-your-online-business\/#3_Make_money_through_affiliate_marketing_and_advertising\" >3. Gagner de l'argent gr\u00e2ce au marketing et \u00e0 la publicit\u00e9 d'affiliation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-twitch-for-your-online-business\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd'hui, il s'est transform\u00e9 en un site web de streaming unique en son genre, avec un public solide et actif. Cependant, vous ne savez peut-\u00eatre pas comment exploiter Twitch pour votre activit\u00e9 en ligne.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, il existe plusieurs fa\u00e7ons pour votre entreprise d'utiliser cette plateforme. \u00c9tablir une pr\u00e9sence sur <a href=\"https:\/\/www.twitch.tv\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Twitch\">Twitch<\/a> peut vous aider \u00e0 \u00e9largir votre audience et \u00e0 g\u00e9n\u00e9rer plus de prospects.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cet article explique ce qu'est Twitch et comment l'utiliser pour votre activit\u00e9 en ligne. Nous verrons comment d\u00e9velopper votre audience et m\u00eame la mon\u00e9tiser \u00e0 l'aide de cette nouvelle plateforme int\u00e9ressante. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Twitch\"><\/span>Introduction \u00e0 Twitch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.twitch.tv\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twitch<\/a> est l'une des plus grandes plateformes interactives de streaming en ligne au monde. En utilisant cette <a href=\"https:\/\/memberpress.com\/fr\/blog\/social-media-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">plate-forme de m\u00e9dias sociaux<\/a>Vous pouvez cr\u00e9er une communaut\u00e9 de divertissement autour de centres d'int\u00e9r\u00eat communs et interagir avec votre public en temps r\u00e9el par le biais de <a href=\"https:\/\/memberpress.com\/fr\/blog\/the-benefits-of-adding-live-chat-to-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">chat en direct :<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-homepage-e1652730667400.png\"><img decoding=\"async\" width=\"800\" height=\"386\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-homepage-e1652730667400.png\" alt=\"Utiliser Twitch pour le commerce en ligne\" class=\"wp-image-37275\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Cette soci\u00e9t\u00e9 de streaming appartenant \u00e0 Amazon \u00e9tait initialement destin\u00e9e aux joueurs. N\u00e9anmoins, son contenu a \u00e9volu\u00e9 vers des sujets plus vastes et s'adresse d\u00e9sormais \u00e0 un public plus large. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette \u00e9volution a cr\u00e9\u00e9 une opportunit\u00e9 de marketing pour les entreprises en ligne. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le jeu est actuellement la niche la plus populaire sur Twitch. Mais la plateforme accueille une s\u00e9lection vari\u00e9e de streamers. Vous pouvez <a href=\"https:\/\/www.twitch.tv\/directory\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">parcourir Twitch<\/a> pour d\u00e9couvrir ses cat\u00e9gories Jeux, IRL, Musique, Esports et Cr\u00e9ation.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/irl-twitch-e1652963980567.png\"><img decoding=\"async\" width=\"800\" height=\"317\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/irl-twitch-e1652963980567.png\" alt=\"Cat\u00e9gories de streaming Twitch\" class=\"wp-image-37296\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Vous trouverez une grande vari\u00e9t\u00e9 de flux en direct dans ces cinq cat\u00e9gories. Certains talk-shows et podcasts utilisent Twitch pour diffuser leur contenu en direct.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des personnalit\u00e9s publiques ont m\u00eame commenc\u00e9 \u00e0 utiliser la plateforme pour organiser des d\u00e9bats informels et des s\u00e9ances de questions-r\u00e9ponses. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, vous pouvez trouver diverses cat\u00e9gories de style de vie, notamment la nourriture et les boissons, l'art, la politique et la forme physique et la sant\u00e9. Quel que soit votre type de petite entreprise, vous devriez pouvoir trouver un public sur Twitch. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Business_Should_Consider_Using_Twitch\"><\/span>Pourquoi votre entreprise devrait envisager d'utiliser Twitch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Twitch a une moyenne de <a href=\"https:\/\/twitchtracker.com\/statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2,5 millions de t\u00e9l\u00e9spectateurs simultan\u00e9s<\/a> \u00e0 tout moment. Son audience est domin\u00e9e par un public jeune, avec <a href=\"https:\/\/www.statista.com\/statistics\/1125170\/twitch-app-us-users-age\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pr\u00e8s de 80% d'utilisateurs<\/a> moins de 30 ans. Environ 65% de ses utilisateurs sont des hommes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toutefois, le <a href=\"https:\/\/www.streamscheme.com\/twitch-statistics\/#:~:text=In%20Q3%2C%202017%20Twitch%20published,of%20the%20platform%20for%20females.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">le rapport entre les hommes et les femmes s'est \u00e9galis\u00e9<\/a> depuis l'introduction des cat\u00e9gories de style de vie en 2018. Si votre <a href=\"https:\/\/memberpress.com\/fr\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"public cible\">public cible<\/a> entre dans ces cat\u00e9gories de sexe et d'\u00e2ge, Twitch pourrait vous aider \u00e0 atteindre davantage de clients potentiels. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe de nombreuses fa\u00e7ons de gagner de l'argent gr\u00e2ce \u00e0 Twitch. Les streamers experts peuvent souvent gagner plus de $5 000 par mois. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, les parrainages peuvent vous aider \u00e0 mon\u00e9tiser une cha\u00eene Twitch. Une fois que vous avez un nombre suffisant de fans, vous pouvez vous associer \u00e0 d'autres marques pour promouvoir leurs produits sur votre cha\u00eene et vice versa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement devenir <a href=\"https:\/\/help.twitch.tv\/s\/article\/joining-the-affiliate-program\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Affili\u00e9 ou partenaire de Twitch<\/a> pour profiter de sources de revenus suppl\u00e9mentaires. Ce statut vous permet de gagner de l'argent gr\u00e2ce aux abonnements, aux publicit\u00e9s et aux \u201c bits \u201d.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-e1652966225472.png\"><img decoding=\"async\" width=\"800\" height=\"264\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-e1652966225472.png\" alt=\"Outils de mon\u00e9tisation Twitch\" class=\"wp-image-37297\"\/><\/a><figcaption><em>Source de l'image : <a href=\"https:\/\/help.twitch.tv\/s\/article\/joining-the-affiliate-program\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"twitch.tv\">twitch.tv<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A <strong>bit est un bien virtuel que vous pouvez acheter sur Twitch<\/strong>. Les bits vous permettent de :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Soutenir et encourager certains streamers<\/li><li>Utiliser des \u00e9motic\u00f4nes anim\u00e9es dans le chat pour attirer l'attention<\/li><li>Voter dans les bureaux de vote<\/li><li>Utilisez des badges, des classements et des remerciements pour obtenir la reconnaissance des streamers.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">L'utilisation de publicit\u00e9s est une source cruciale de revenus pour les affili\u00e9s Twitch. Cependant, vous devez veiller \u00e0 placer strat\u00e9giquement vos publicit\u00e9s pendant les pauses afin qu'elles n'interrompent pas le flux de votre streaming. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.twitch.tv\/subs\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Abonnements\">Abonnements<\/a> sont d'autres sources de revenus pour les affili\u00e9s. Les abonn\u00e9s paient une redevance mensuelle pour acc\u00e9der \u00e0 des fonctions suppl\u00e9mentaires et \u00e0 des possibilit\u00e9s de diffusion en continu. <strong>Twitch pr\u00e9l\u00e8ve ensuite 50% sur les revenus des abonnements. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans l'ensemble, vous pouvez profiter de plusieurs sources de revenus sur Twitch. Vous pouvez \u00e9galement utiliser la plateforme pour gagner une plus grande audience et diriger les spectateurs vers votre site web. <a href=\"https:\/\/memberpress.com\/fr\/blog\/simplest-way-to-create-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"site\">site d'adh\u00e9sion<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Use_Twitch_for_Your_Online_Business_without_paying_the_50_cut\"><\/span>Comment utiliser Twitch pour votre activit\u00e9 en ligne (sans payer le prix 50%)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Twitch offre \u00e0 votre entreprise la possibilit\u00e9 d'interagir avec votre public et de cr\u00e9er des liens. Voici trois conseils cl\u00e9s pour utiliser Twitch dans le cadre de votre activit\u00e9 en ligne ! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La premi\u00e8re pr\u00e9sente un moyen de <strong>\u00e9viter de payer \u00e0 Twitch sa part massive de 50%<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Integrate_MemberPress_and_Twitch_to_create_a_dedicated_member_base\"><\/span>1. Int\u00e9grer MemberPress et Twitch pour cr\u00e9er une base de membres d\u00e9di\u00e9e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-1024x576.jpg\" alt=\"Int\u00e9grer MemberPress avec Twitch via Integrately\" class=\"wp-image-38324\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Twitch est \u00e9galement un excellent moyen de cr\u00e9er une audience d\u00e9di\u00e9e. S'ils appr\u00e9cient votre contenu, les utilisateurs peuvent s'abonner \u00e0 votre cha\u00eene. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le mod\u00e8le d'abonnement vous permet de d\u00e9finir des avantages suppl\u00e9mentaires r\u00e9serv\u00e9s aux abonn\u00e9s, tels que des vid\u00e9os exclusives ou d'autres contenus sur votre site web. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les abonnements via Twitch co\u00fbtent au minimum $4,99 par mois et au maximum $24,99 par mois.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour \u00e9conomiser de l'argent, vous pouvez diriger les spectateurs vers votre site web MemberPress. Vous pouvez alors proposer du contenu sur abonnement sans payer 50% \u00e0 Twitch. (C'est une bonne affaire, si nous ne le disons pas nous-m\u00eames). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez connecter Twitch \u00e0 votre <a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> site web utilisant <a href=\"https:\/\/integrately.com\/integrations\/memberpress\" target=\"_blank\" rel=\"noreferrer noopener\">Int\u00e9gralement<\/a>. Ce plugin d'int\u00e9gration convivial, accessible en un clic, se connecte \u00e0 plus de 1 000 applications (dont Twitch et MemberPress !):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/integrately-plugin-e1652730648605.png\"><img decoding=\"async\" width=\"800\" height=\"404\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/integrately-plugin-e1652730648605.png\" alt=\"Int\u00e9grer le plugin d&#039;automatisation\" class=\"wp-image-37274\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Le plugin Integrately d\u00e9clenche automatiquement des t\u00e2ches lorsqu'une action particuli\u00e8re est effectu\u00e9e. Par cons\u00e9quent, vous pouvez utiliser ce plugin pour automatiser certaines t\u00e2ches de MemberPress, telles que la cr\u00e9ation d'adh\u00e9sions et la mise en place d'un syst\u00e8me de gestion de l'information. <a href=\"https:\/\/memberpress.com\/fr\/blog\/build-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">l'\u00e9laboration de listes d'adresses \u00e9lectroniques<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, vous <strong>Dites \u00e0 Integrately de cr\u00e9er un membre sur votre site web lorsque vous gagnez un nouvel adepte de Twitch.<\/strong>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/integrately-memberpress-twitch-e1652730625559.png\"><img decoding=\"async\" width=\"800\" height=\"383\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/integrately-memberpress-twitch-e1652730625559.png\" alt=\"Automatiser les t\u00e2ches entre MemberPress et Twitch\" class=\"wp-image-37273\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Il n'y a pas de limites \u00e0 la cr\u00e9ation d'abonnements. Outre du contenu exclusif, vous pouvez vendre du contenu de marque \u00e0 partir d'un site web. <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-woocommerce-members-only-store-in-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"magasin r\u00e9serv\u00e9 aux membres\">magasin r\u00e9serv\u00e9 aux membres<\/a>ou organiser des \u00e9v\u00e9nements en direct. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Develop_brand_awareness\"><\/span>2. D\u00e9velopper la notori\u00e9t\u00e9 de la marque<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La cr\u00e9ation d'une cha\u00eene Twitch peut vous aider \u00e0 communiquer avec vos clients actuels et potentiels. Par exemple, la cr\u00e9ation d'une cha\u00eene Twitch peut vous aider \u00e0 engager le dialogue avec vos clients actuels et potentiels, <a href=\"https:\/\/www.twitch.tv\/elfyou\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">e.l.f. Cosmetics utilise Twitch<\/a> pour cr\u00e9er un contenu interactif et engageant en direct, o\u00f9 le maquillage rencontre le jeu : <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/elf-twitch-e1652730693965.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/elf-twitch-e1652730693965.png\" alt=\"E.L.F. sur Twitch\" class=\"wp-image-37276\" width=\"800\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez utiliser votre compte Twitch pour <a href=\"https:\/\/memberpress.com\/fr\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"diffuser en direct des lancements de produits et des tutoriels\">diffuser en direct des lancements de produits et des tutoriels<\/a>. Vous pouvez m\u00eame organiser des \u00e9v\u00e9nements en direct, du contenu en coulisses, des s\u00e9ances de questions-r\u00e9ponses, etc. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si les utilisateurs appr\u00e9cient votre contenu, ils peuvent visiter votre site web pour en savoir plus, s'inscrire ou acheter vos produits. Comme vous pouvez le constater, cette strat\u00e9gie peut vous permettre d'\u00e9largir votre base de membres et de clients.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Make_money_through_affiliate_marketing_and_advertising\"><\/span>3. Gagner de l'argent gr\u00e2ce au marketing et \u00e0 la publicit\u00e9 d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement utiliser Twitch dans le cadre de votre <a href=\"https:\/\/memberpress.com\/fr\/blog\/launch-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">strat\u00e9gie de marketing d'affiliation<\/a>. Vous pouvez le faire en vous associant \u00e0 des influenceurs populaires de Twitch pour commercialiser votre cha\u00eene et vos produits. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, le populaire streamer <a href=\"https:\/\/www.twitch.tv\/summit1g\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"sommet1g\">sommet1g<\/a> promeut des liens d'affiliation sur sa cha\u00eene :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1.png\"><img decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-1024x517.png\" alt=\"Summit1g est un streamer Twitch populaire qui promeut des liens d&#039;affiliation. \" class=\"wp-image-37339\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-1024x517.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-300x151.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-768x388.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-337x170.png 337w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-840x424.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-1216x614.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-700x353.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-1080x545.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1.png 1405w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Le marketing d'affiliation est un <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-start-an-affiliate-marketing-program-for-your-memberpress-site-using-easy-affiliate\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e0 faible risque<\/a> et un moyen peu co\u00fbteux d'attirer du trafic sur votre site. En outre, <a href=\"https:\/\/memberpress.com\/fr\/blog\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">la cr\u00e9ation d'un r\u00e9seau d'affili\u00e9s<\/a> sur Twitch peut vous aider \u00e0 atteindre un public plus large en tirant parti des adeptes de votre affili\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, vous pouvez <a href=\"https:\/\/memberpress.com\/fr\/blog\/tips-for-creating-effective-ads-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"utiliser des publicit\u00e9s\">utiliser des publicit\u00e9s<\/a> pour faire gagner de l'argent \u00e0 votre entreprise. Twitch diffuse des publicit\u00e9s avant et pendant les flux. Chaque pause publicitaire peut durer de 30 secondes \u00e0 trois minutes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En tant qu'entreprise sur Twitch, vous pouvez diffuser des publicit\u00e9s pertinentes comme source de revenus passive. Cependant, les revenus publicitaires d\u00e9pendent du nombre de spectateurs qui les regardent. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement cr\u00e9er des publicit\u00e9s qui seront diffus\u00e9es sur des cha\u00eenes apparent\u00e9es. Cette strat\u00e9gie permet d'attirer les internautes sur votre cha\u00eene ainsi que sur votre site web.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.twitch.tv\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Twitch\">Twitch<\/a> a \u00e9t\u00e9 con\u00e7u \u00e0 l'origine pour les joueurs en ligne. Cependant, de nombreuses marques utilisent aujourd'hui cette plateforme de diffusion en continu pour accro\u00eetre leur audience et leur notori\u00e9t\u00e9. <a href=\"https:\/\/memberpress.com\/fr\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">g\u00e9n\u00e9rer de nouvelles pistes<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Votre entreprise en ligne peut utiliser Twitch pour accro\u00eetre la notori\u00e9t\u00e9 de sa marque et cr\u00e9er des flux de revenus suppl\u00e9mentaires gr\u00e2ce \u00e0 des publicit\u00e9s payantes et \u00e0 des services d'assistance technique. <a href=\"https:\/\/memberpress.com\/fr\/blog\/4-tips-to-launch-a-successful-affiliate-program-for-your-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing d'affiliation<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, vous pouvez connecter votre compte Twitch avec votre <a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> site web via <a href=\"https:\/\/integrately.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Int\u00e9gralement<\/a> pour automatiser diverses t\u00e2ches administratives, telles que la cr\u00e9ation de membres.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caract\u00e8re cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Vendez ce que vous savez faire et commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur l'utilisation de Twitch pour votre activit\u00e9 en ligne ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'h\u00e9sitez pas \u00e0 <\/strong><a href=\"https:\/\/memberpress.com\/fr\/subscribe-to-the-memberpress-blog\/\"><strong>s'abonner au blog MemberPress<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Twitch is a streaming platform that launched in 2011 for the online gaming community. Today it\u2019s transformed into a unique lifestyle streaming website with a robust and active audience. However, you might not know to harness Twitch for your online business.\u00a0 Fortunately, there are various ways your business can use this platform. Establishing a presence [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":38324,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: Twitch for online business\r\n\r\nMemberPress integrates with Twitch via Integrately (see our integration page: https:\/\/memberpress.com\/addons\/integrately\/","footnotes":""},"categories":[134,94,102,145],"tags":[90,166],"class_list":["post-34876","post","type-post","status-publish","format-standard","has-post-thumbnail","category-how-to-2","category-marketing","category-monetization","category-tools","tag-integration","tag-social-media-marketing","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Twitch has a huge audience for online business, but they take a 50% cut. 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