{"id":35129,"date":"2022-05-31T05:00:00","date_gmt":"2022-05-31T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=35129"},"modified":"2022-07-07T14:07:57","modified_gmt":"2022-07-07T20:07:57","slug":"create-paywall-content","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/create-paywall-content\/","title":{"rendered":"Comment cr\u00e9er un contenu irr\u00e9sistible pour le Paywall (5 conseils)"},"content":{"rendered":"\n

Face \u00e0 l'abondance de contenus gratuits, comment cr\u00e9er des contenus qui valent la peine d'\u00eatre pay\u00e9s ?<\/h2>\n\n\n\n
Dans le paysage num\u00e9rique actuel, il existe de nombreux moyens d'acc\u00e9der \u00e0 du mat\u00e9riel gratuit en ligne. Par cons\u00e9quent, si vous lancez une activit\u00e9 en ligne telle qu'un cours ou un site d'adh\u00e9sion, il peut \u00eatre difficile d'inciter les visiteurs \u00e0 payer pour votre contenu.<\/p>
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CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\nToggle<\/span>
Face \u00e0 l'abondance de contenus gratuits, comment cr\u00e9er des contenus qui valent la peine d'\u00eatre pay\u00e9s ?<\/a>
Pourquoi vous devriez envisager de cr\u00e9er un contenu payant<\/a><\/li>
Comment cr\u00e9er un contenu irr\u00e9sistible pour le Paywall (5 conseils)<\/a><\/li><\/ul><\/li>
Paywalls et SEO<\/a>
Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
Heureusement, si vous parvenez \u00e0 toucher le bon public, il y a des gens qui sont pr\u00eats \u00e0 payer pour vos produits. En fournissant des ressources cr\u00e9dibles et uniques ayant une valeur r\u00e9elle, vous pouvez construire une communaut\u00e9 en ligne exclusive et augmenter vos revenus<\/a> en tant que propri\u00e9taire de site web.<\/p>\n\n\n\n
Dans ce billet, nous verrons pourquoi vous devriez envisager de cr\u00e9er du contenu payant. Nous vous montrerons ensuite comment produire un contenu de qualit\u00e9 que les nouveaux clients trouveront irr\u00e9sistible. C'est parti !<\/p>\n\n\n\n
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<\/iframe><\/div><\/span>\n<\/div><figcaption>watch >> comment offrir des pages gratuites avec le paywall de memberpress<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Should_Consider_Creating_Paywall_Content\"><\/span>Pourquoi vous devriez envisager de cr\u00e9er un contenu payant<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si vous \u00eates un blogueur ou un chef d'entreprise, vous avez probablement explor\u00e9 de nombreuses fa\u00e7ons de <a href=\"https:\/\/memberpress.com\/fr\/blog\/monetize-your-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"mon\u00e9tiser votre contenu en ligne\">mon\u00e9tiser votre contenu<\/a>. Parmi les moyens les plus courants, on peut citer...<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-woocommerce-members-only-store-in-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vendre des produits physiques<\/a><\/li><li><a href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-consulting-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">Offre de services<\/a><\/li><li><a href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Placement de publicit\u00e9s sur votre site<\/a><\/li><li><a href=\"https:\/\/memberpress.com\/fr\/blog\/launch-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing d'affiliation<\/a><\/li><\/ul>\n\n\n\n<p>Ce sont toutes d'excellentes options (et toutes possibles avec MemberPress). Mais l'ajout de paywalls \u00e0 votre site peut \u00eatre une option plus simple et encore plus lucrative.<\/p>\n\n\n\n<p>Le fait est que, <strong>les gens font davantage confiance aux informations qu'ils ont pay\u00e9es et ont tendance \u00e0 consid\u00e9rer les ressources en ligne gratuites comme ill\u00e9gitimes. <\/strong>Cela signifie que si vous parvenez \u00e0 vous imposer comme une source r\u00e9put\u00e9e, votre contenu de valeur peut contribuer \u00e0 attirer et \u00e0 fid\u00e9liser des clients payants.<\/p>\n\n\n\n<p>Un moyen efficace de commencer \u00e0 proposer des contenus payants est de mettre en place un syst\u00e8me de paywall. <a href=\"https:\/\/memberpress.com\/fr\/blog\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"site d'adh\u00e9sion\">site d'adh\u00e9sion<\/a>. Cela cr\u00e9e un espace sur votre site web pour une communaut\u00e9 d'abonn\u00e9s :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-1024x574.png\" alt=\"Contenu payant pour les membres\" class=\"wp-image-35152\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-1024x574.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-768x431.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-303x170.png 303w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-840x471.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-1216x682.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-700x393.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-1080x606.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example.png 1271w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Si vous n'\u00eates pas s\u00fbr de ce que <a href=\"https:\/\/memberpress.com\/fr\/blog\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"type de contenu\">type de contenu<\/a> que vous souhaitez offrir \u00e0 vos membres, voici quelques id\u00e9es :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>E-books<\/li><li>Cours en ligne<\/li><li>Vid\u00e9os pratiques<\/li><li>Webinaires<\/li><\/ul>\n\n\n\n<p>Que vous souhaitiez offrir <a href=\"https:\/\/memberpress.com\/fr\/blog\/gardening-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"conseils de jardinage\">conseils de jardinage<\/a> ou <a href=\"https:\/\/memberpress.com\/fr\/blog\/accounting-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"services de comptabilit\u00e9\">services de comptabilit\u00e9<\/a>, Dans le cas d'un site d'adh\u00e9sion, votre site d'adh\u00e9sion peut fournir aux utilisateurs un contenu utile et informatif. Quel que soit votre cr\u00e9neau, vous pouvez utiliser ce mod\u00e8le pour int\u00e9resser les lecteurs \u00e0 des sujets qui les passionnent.<\/p>\n\n\n\n<p>De plus, votre contenu destin\u00e9 aux membres est susceptible de g\u00e9n\u00e9rer plus de revenus que les publicit\u00e9s. Cela peut \u00e9galement contribuer \u00e0 un flux de revenus plus durable, puisque vous pouvez mettre en place des plans d'abonnement r\u00e9currents pour vos lecteurs.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"p73N8tYxOB1Ytb09CLQVaoXs61A68vhGTda5ADspKFq2cSyFEOnfgWlwjPRiSHUhCW3HTZcMvZkwGbImkBoDJ4g7jlXz4\"><div class=\"responsive-video\"><iframe title=\"25 id\u00e9es de sites d'adh\u00e9sion !\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/JPF15cfzFxQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>REGARDER >> 25 ID\u00c9ES DE SITES D'ABONNEMENT INCROYABLES<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_Irresistible_Paywall_Content_5_Tips\"><\/span>Comment cr\u00e9er un contenu irr\u00e9sistible pour le Paywall (5 conseils)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Maintenant que vous savez pourquoi il peut \u00eatre rentable de mettre en place un syst\u00e8me de paywalling pour votre contenu, voyons comment structurer ce mat\u00e9riel. Nous y voil\u00e0 !<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Un contenu unique et de qualit\u00e9<\/h4>\n\n\n\n<p>Avant de commencer \u00e0 cr\u00e9er du contenu, il est important de choisir un cr\u00e9neau. Vous devez choisir un sujet que vous connaissez bien, afin de fournir \u00e0 votre public des informations utiles et pr\u00e9cises. Ainsi, les visiteurs seront probablement plus satisfaits de leurs achats.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_625492ab937f3\" href=\"https:\/\/memberpress.com\/fr\/blog\/online-course-niches\/\" target=\"_blank\" class=\"button button-blue center\">LIRE >> 15 bons cr\u00e9neaux pour les cours en ligne<\/a>\n<\/div>\n\n\n\n\n<p>Fournir un <a href=\"https:\/\/memberpress.com\/fr\/blog\/online-course-niches\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"cours en ligne\">cours en ligne<\/a> peut \u00eatre une option rentable. Qu'il s'agisse de l'\u00e9ducation des enfants, de l'\u00e9criture, de la mode ou de l'enseignement, de nombreuses personnes sont \u00e0 la recherche de conseils :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-1024x503.png\" alt=\"Enseigner le contenu de l'adh\u00e9sion\" class=\"wp-image-35156\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-1024x503.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-300x147.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-768x377.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-346x170.png 346w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-840x412.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-1216x597.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-700x344.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-1080x530.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site.png 1263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Quel que soit le cr\u00e9neau que vous choisirez, vous devrez r\u00e9pondre \u00e0 un certain besoin de vos clients. <a href=\"https:\/\/memberpress.com\/fr\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"public cible\">public cible<\/a>. Par exemple, le site MemberPress <a href=\"https:\/\/homeschoolingtorah.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"L'enseignement \u00e0 domicile de la Torah\">L'enseignement \u00e0 domicile de la Torah<\/a> propose un programme d'enseignement respectueux de la Torah :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-1024x547.png\" alt=\"Site d'adh\u00e9sion \u00e0 Homeschooling\" class=\"wp-image-35157\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-1024x547.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-300x160.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-768x410.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-318x170.png 318w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-840x449.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-1216x649.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-700x374.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-156x83.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-1080x577.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership.png 1264w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Apr\u00e8s avoir choisi un cr\u00e9neau, il est temps de commencer \u00e0 r\u00e9diger votre contenu. Au cours de ce processus, veillez \u00e0 \u00e9viter <a href=\"https:\/\/memberpress.com\/fr\/blog\/10-mistakes-to-avoid-when-creating-content\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"erreurs courantes\">erreurs courantes<\/a> comme des fautes de frappe, l'absence d'aides visuelles ou de mauvais titres. Tous ces \u00e9l\u00e9ments peuvent indiquer aux visiteurs que votre contenu est de mauvaise qualit\u00e9.<\/p>\n\n\n\n<p>Une fois que les visiteurs ont souscrit \u00e0 une adh\u00e9sion, vous devez vous attacher \u00e0 publier un contenu coh\u00e9rent et de qualit\u00e9. Cela permet d'augmenter les recommandations de bouche-\u00e0-oreille et d'\u00e9viter les annulations d'adh\u00e9sion.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. \u00c9tablir votre cr\u00e9dibilit\u00e9<\/h4>\n\n\n\n<p>Lorsque les visiteurs parcourent le contenu de l'internet, ils ne paient pas pour n'importe quoi. Si vous voulez augmenter votre base de consommateurs, vous devez <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-build-credibility-for-your-membership-business\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Renforcer la cr\u00e9dibilit\u00e9\">renforcer la cr\u00e9dibilit\u00e9<\/a>. Cela peut montrer aux visiteurs que vous \u00eates passionn\u00e9 et qualifi\u00e9 en ce qui concerne votre sujet. <\/p>\n\n\n\n<p><strong>La derni\u00e8re chose que vous voulez faire est de donner l'impression que vous n'\u00eates l\u00e0 que pour l'argent.<\/strong><\/p>\n\n\n\n<p>Pour am\u00e9liorer votre r\u00e9putation, vous pouvez <strong>commencer par cr\u00e9er une plateforme gratuite <\/strong>pour partager votre expertise. Il peut s'agir d'un blog, d'une cha\u00eene YouTube ou m\u00eame d'une page sur les m\u00e9dias sociaux :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media.png\" alt=\"Site d'adh\u00e9sion m\u00e9dias sociaux\" class=\"wp-image-35153\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media.png 926w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media-300x211.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media-768x541.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media-241x170.png 241w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media-840x591.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media-700x493.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media-156x110.png 156w\" sizes=\"(max-width: 926px) 100vw, 926px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>En outre, vous pouvez utiliser votre r\u00e9seau pour faire des apparitions en tant qu'invit\u00e9 sur d'autres canaux. Vous pouvez r\u00e9diger des articles de blog en tant qu'invit\u00e9, r\u00e9aliser des interviews ou coanimer un podcast :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-1024x572.png\" alt=\"Contenu de l'adh\u00e9sion mise en r\u00e9seau\" class=\"wp-image-35155\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-1024x572.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-768x429.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-304x170.png 304w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-840x470.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-1216x680.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-700x391.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-156x87.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-1080x604.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host.png 1263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>En tendant la main \u00e0 des cr\u00e9ateurs dont le contenu est similaire, vous pouvez \u00e9largir votre public et asseoir votre autorit\u00e9. Il s'agit d'un moyen efficace de vous imposer en tant qu'expert sans pour autant vendre vos services \u00e0 outrance. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Fixer le bon prix<\/h4>\n\n\n\n<p>Il n'est pas surprenant que les gens pr\u00e9f\u00e8rent g\u00e9n\u00e9ralement les contenus gratuits. Toutefois, ils veulent aussi s'assurer qu'ils font une bonne affaire. Si vos adh\u00e9sions proposent un contenu de valeur \u00e0 un prix raisonnable, elles peuvent \u00eatre plus utiles que les services gratuits.<\/p>\n\n\n\n<p>Avant de facturer vos membres, il est important d'examiner les points suivants <a href=\"https:\/\/memberpress.com\/fr\/blog\/pricing-models-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"mod\u00e8les de tarification courants\">mod\u00e8les de tarification courants<\/a> pour les sites d'adh\u00e9sion. Cela peut vous aider \u00e0 comprendre les tarifs moyens et \u00e0 \u00e9viter les surfacturations.<\/p>\n\n\n\n<p>Envisagez \u00e9galement d'offrir <a href=\"https:\/\/memberpress.com\/fr\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"plusieurs niveaux de tarification\">plusieurs niveaux de tarification<\/a>qui offrent aux visiteurs un plus grand nombre d'options. Vous pouvez m\u00eame inclure un plan gratuit limit\u00e9 dans le m\u00e9lange. Vos utilisateurs peuvent commencer par une formule gratuite ou moins ch\u00e8re, puis passer \u00e0 une autre tranche de prix s'ils appr\u00e9cient votre contenu :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-1024x574.png\" alt=\"Paliers de tarification de l'adh\u00e9sion\" class=\"wp-image-35158\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-1024x574.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-768x430.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-303x170.png 303w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-840x471.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-1216x681.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-700x392.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-156x87.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-1080x605.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers.png 1267w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Vous pouvez \u00e9galement cr\u00e9er un <a href=\"https:\/\/memberpress.com\/fr\/blog\/make-money-free-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"site d'adh\u00e9sion gratuit\">site d'adh\u00e9sion gratuit<\/a> avec <em>certains<\/em> un contenu payant. Par exemple, vous pouvez proposer des articles de blog gratuits. Cela peut vous permettre d'acc\u00e9der \u00e0 une base d'utilisateurs plus large. Une fois que vous aurez d\u00e9velopp\u00e9 un trafic organique, vous pourrez diriger les utilisateurs vers vos fonctions payantes. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. La rendre pratique<\/h4>\n\n\n\n<p>Lorsque vous cr\u00e9ez du contenu payant sur votre site web, il est important de tenir compte des \u00e9l\u00e9ments suivants <a href=\"https:\/\/memberpress.com\/fr\/blog\/5-important-ux-tips-for-entrepreneurs-starting-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"optimiser l'exp\u00e9rience de l'utilisateur\">optimiser l'exp\u00e9rience de l'utilisateur<\/a>. Si vous voulez que les visiteurs paient pour le contenu, vous devez vous assurer qu'ils peuvent facilement trouver tout ce dont ils ont besoin.<\/p>\n\n\n\n<p>Pour faciliter la navigation sur votre site web, essayez de <a href=\"https:\/\/memberpress.com\/fr\/blog\/improve-wordpress-website-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"am\u00e9liorer la vitesse du site\">am\u00e9liorer la vitesse du site<\/a> afin que les visiteurs ne soient pas bloqu\u00e9s sur des pages de chargement. Il serait \u00e9galement judicieux de <a href=\"https:\/\/memberpress.com\/fr\/blog\/best-wordpress-themes-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"choisir un th\u00e8me\">choisir un th\u00e8me<\/a> avec un design fonctionnel et adapt\u00e9 aux mobiles.<\/p>\n\n\n\n<p>Avant de lancer votre site, il est important de trouver des moyens d'organiser votre contenu. Les <a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"MemberPress\">MemberPress<\/a> plugin fournit une plateforme compl\u00e8te pour l'organisation et la vente de contenus payants :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-1024x518.png\" alt=\"Plugin MemberPress\" class=\"wp-image-35159\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-1024x518.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-300x152.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-768x388.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-336x170.png 336w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-840x425.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-1216x615.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-700x354.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-1080x546.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin.png 1268w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Avec MemberPress, vous pouvez personnaliser l'apparence et les fonctionnalit\u00e9s de votre site d'adh\u00e9sion. Notre outil facilite \u00e9galement la d\u00e9finition des r\u00e8gles d'adh\u00e9sion, <a href=\"https:\/\/memberpress.com\/fr\/blog\/digital-products-you-can-sell-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">offrir des t\u00e9l\u00e9chargements num\u00e9riques<\/a>, <a href=\"https:\/\/memberpress.com\/fr\/blog\/sell-courses-on-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">vendre des cours<\/a>et bien d'autres choses encore. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"D7oKXXexBy9H42TQ2a60lp1SpAv5z5xLlGVnHsbRtT8uiPAwq3RiB9IYcroQZfEJj6CSMzkrb\"><div class=\"responsive-video\"><iframe title=\"Sites d'affiliation 101 : Tout ce que vous devez savoir pour cr\u00e9er votre propre site ! (2022)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oVhJjaZa0YQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>WATCH >> SITES D'AFFILIATION 101 : TOUT CE QUE VOUS DEVEZ SAVOIR POUR CR\u00c9ER VOTRE PROPRE SITE D'AFFILIATION<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">5. Construire une communaut\u00e9 dynamique<\/h4>\n\n\n\n<p>Enfin, vous pouvez ajouter de la valeur \u00e0 votre contenu payant en <a href=\"https:\/\/memberpress.com\/fr\/blog\/5-ways-to-add-unique-value-to-your-membership-community\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"cr\u00e9ation d'une communaut\u00e9 de membres\">l'\u00e9tablissement d'une communaut\u00e9 vivante de membres<\/a> pour l'accompagner. Les personnes ext\u00e9rieures peuvent ainsi avoir l'impression de ne pas b\u00e9n\u00e9ficier des avantages d'un groupe exclusif.<\/p>\n\n\n\n<p>Si vous avez d\u00e9j\u00e0 un site d'adh\u00e9sion, voici quelques moyens de donner \u00e0 vos membres en ligne l'impression d'appartenir \u00e0 une communaut\u00e9 :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Envoyez-leur des articles de marque gratuits<\/li><li><a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-plan-a-meetup-for-your-membership-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Organiser une rencontre\">Organiser une rencontre<\/a><\/li><li>Personnaliser les courriels<\/li><li>Organiser des conversations et des \u00e9v\u00e9nements de groupe<\/li><li>Encourager les contacts entre les membres<\/li><\/ul>\n\n\n\n<p>\u00c0 cette fin, vous pouvez souhaiter <a href=\"https:\/\/memberpress.com\/fr\/blog\/build-community-on-your-membership-site-with-a-facebook-group\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"cr\u00e9er un groupe sur Facebook\">cr\u00e9er un groupe sur Facebook<\/a> afin que vos utilisateurs puissent interagir de mani\u00e8re significative et obtenir une valeur ajout\u00e9e de la part de leurs pairs :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group.png\" alt=\"Groupe de membres sur Facebook\" class=\"wp-image-35160\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group.png 935w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group-300x193.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group-768x495.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group-264x170.png 264w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group-840x542.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group-700x451.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group-156x101.png 156w\" sizes=\"(max-width: 935px) 100vw, 935px\" \/><\/a><figcaption>La propri\u00e9taire du site MemberPress, Christina Jones, dispose d'une communaut\u00e9 Facebook impressionnante pour son site de photographie.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Plus facilement encore, lorsque vous travaillez avec WordPress, vous pouvez utiliser des plugins offrant des fonctionnalit\u00e9s similaires, tels que <a href=\"https:\/\/memberpress.com\/go\/buddyboss\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Patron<\/a> et <a href=\"https:\/\/wordpress.org\/plugins\/buddypress\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BuddyPress<\/a>. <\/p>\n\n\n\n<p>Ces outils peuvent vous aider \u00e0 cr\u00e9er une communaut\u00e9 accueillante o\u00f9 les utilisateurs peuvent interagir via les profils des membres, la messagerie interne, les groupes, etc. Plus encore, <strong>Ces deux outils de r\u00e9seautage social s'int\u00e8grent parfaitement \u00e0 MemberPress.<\/strong>.<\/p>\n\n\n\n<p>Une communaut\u00e9 de membres prosp\u00e8re a \u00e9galement le potentiel d'augmenter votre marketing organique de bouche-\u00e0-oreille. Vous pouvez m\u00eame cr\u00e9er une <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-increase-your-referral-traffic-8-point-list\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"programme de r\u00e9f\u00e9rence\">programme de r\u00e9f\u00e9rence<\/a> pour r\u00e9compenser les fid\u00e8les lorsqu'ils font la promotion de vos services aupr\u00e8s de leurs amis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paywalls_and_SEO\"><\/span>Paywalls et SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nous ne pouvions pas \u00e9crire un article sur les paywalls sans parler un peu de SEO. En effet, les paywalls repr\u00e9sentent un d\u00e9fi pour l'optimisation des moteurs de recherche.<\/p>\n\n\n\n<p>C'est logique : si vous cloisonnez votre contenu, Google ne peut pas le voir. Heureusement, il existe une petite chose appel\u00e9e \u201c\u00e9chantillonnage flexible\u201d. Pour en savoir plus, consultez ce document Google :<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_62ba390a9d265\" href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/paywalled-content\" rel=\"nofollow\" target=\"_blank\" class=\"button button-blue center\">SEE >> Google Search Central >> Abonnement et contenu payant<\/a>\n<\/div>\n\n\n\n\n<p>Vous pouvez \u00e9galement regarder la vid\u00e9o ci-dessous pour voir \u00e0 quel point il est facile d'indexer votre contenu avec l'application <strong>MemberPress SEO et options Paywall<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"1efsg7XXdsOlkPkHZSCNHOY3bfK2IgT5mxuUGBty4aeAV3i04puSnAwwqd79qrDLjyBnWJIEUhjRDZt925CJ\"><div class=\"responsive-video\"><iframe title=\"Comment autoriser ou bloquer l'indexation de votre contenu prot\u00e9g\u00e9 pour le r\u00e9f\u00e9rencement (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GOburKCDPHc?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>watch >> comment autoriser ou bloquer l'indexation de votre contenu prot\u00e9g\u00e9 dans memberpress <\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nous ne pr\u00e9tendons pas qu'il est facile de vendre en ligne. Cependant, il existe de nombreuses fa\u00e7ons d'augmenter votre client\u00e8le. En fin de compte, si vous apportez une r\u00e9elle valeur ajout\u00e9e et r\u00e9pondez aux besoins de votre public, les utilisateurs devraient pr\u00e9f\u00e9rer votre contenu payant aux services gratuits.<\/p>\n\n\n\n<p>Voici donc cinq fa\u00e7ons de cr\u00e9er du contenu pour lequel les gens paieront :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Veillez \u00e0 ce que votre contenu soit de haute qualit\u00e9 et unique.<\/li><li>\u00c9tablissez votre cr\u00e9dibilit\u00e9.<\/li><li>Fixer le bon prix.<\/li><li>Pour plus de commodit\u00e9, nous vous invitons \u00e0 utiliser notre <a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Plugin MemberPress\">Plugin MemberPress<\/a>.<\/li><li>Cultiver une communaut\u00e9 dynamique avec <a href=\"https:\/\/memberpress.com\/go\/buddyboss\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Patron<\/a>.<\/li><\/ol>\n\n\n\n<p>Vous avez des questions sur la mon\u00e9tisation de votre contenu d'adh\u00e9sion ? N'h\u00e9sitez pas \u00e0 nous en faire part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p><strong><strong>Si vous avez aim\u00e9 cet article, n'h\u00e9sitez pas \u00e0 <\/strong><a href=\"https:\/\/memberpress.com\/fr\/subscribe-to-the-memberpress-blog\/\"><strong>s'abonner au blog MemberPress<\/strong><\/a><strong>!<\/strong><\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>With so much free stuff out there, how can you create content that\u2019s worth paying for? In the current digital landscape, there are lots of ways to access free material online. Therefore, if you\u2019re starting an online business like a course or membership site, it can be tough to get visitors to pay for your [\u2026]<\/p>\n","protected":false},"author":42532,"featured_media":36095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[120,134,943,94,102,400],"tags":[836,937],"class_list":{"0":"post-35129","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content","8":"category-how-to-2","9":"category-lists","10":"category-marketing","11":"category-monetization","12":"category-trends","13":"tag-paywall","14":"tag-paywalling","15":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Not sure how to compete with digital freebies? 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