{"id":35331,"date":"2022-09-29T05:00:00","date_gmt":"2022-09-29T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=35331"},"modified":"2022-11-16T15:13:24","modified_gmt":"2022-11-16T22:13:24","slug":"memberpress-site-make-more-money","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/memberpress-site-make-more-money\/","title":{"rendered":"Comment attirer plus de clients sur votre site d'adh\u00e9sion WordPress avec les groupes sociaux"},"content":{"rendered":"<p>Vous n'arrivez pas \u00e0 vous d\u00e9cider entre la cr\u00e9ation d'un groupe de m\u00e9dias sociaux ou d'un site d'adh\u00e9sion ? Voici quelques questions d\u00e9cisives que vous devez vous poser :\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d0162908e45\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d0162908e45\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-site-make-more-money\/#Social_Media_Groups_and_Membership_Sites_%E2%80%93_Whats_the_Difference\" >Groupes de m\u00e9dias sociaux et sites d'adh\u00e9sion - Quelle est la diff\u00e9rence ?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-site-make-more-money\/#What_a_Membership_Site_Can_Offer_that_Social_Media_Groups_Cant\" >Ce qu'un site d'adh\u00e9sion peut offrir que les groupes de m\u00e9dias sociaux ne peuvent pas offrir<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-site-make-more-money\/#Post_Whatever_Whenever_However_%E2%80%93_and_for_Whomever_%E2%80%93_You_Want\" >Postez ce que vous voulez, quand vous le voulez, comme vous le voulez et pour qui vous le voulez<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-site-make-more-money\/#Form_a_Community_Where_People_Pay_to_be_a_VIP\" >Former une communaut\u00e9 o\u00f9 les gens paient pour \u00eatre VIP\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-site-make-more-money\/#Monetizing_with_memberships\" >Mon\u00e9tiser avec les adh\u00e9sions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-site-make-more-money\/#Monetizing_with_affiliate_marketing\" >Mon\u00e9tiser avec le marketing d'affiliation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-site-make-more-money\/#3_Ways_Social_Media_Groups_Can_Help_Attract_New_Customers_to_Your_Membership_Site\" >3 fa\u00e7ons dont les groupes de m\u00e9dias sociaux peuvent aider \u00e0 attirer de nouveaux clients sur votre site d'adh\u00e9sion\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-site-make-more-money\/#1_Gain_Insight_into_Your_Audience\" >1. Mieux conna\u00eetre son public<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-site-make-more-money\/#2_Direct_Message_DM_Individual_Members\" >2. Message direct (DM) Membres individuels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-site-make-more-money\/#3_Promote_Content_Authentically\" >3. Promouvoir le contenu de mani\u00e8re authentique<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-site-make-more-money\/#Final_Thoughts_%E2%80%93_How_to_Use_Social_Media_Groups_to_Attract_More_Customers_to_Your_WordPress_Membership_Site\" >R\u00e9flexions finales - Comment utiliser les groupes de m\u00e9dias sociaux pour attirer plus de clients sur votre site d'adh\u00e9sion WordPress<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-site-make-more-money\/#Take_the_First_Step\" >Faire le premier pas<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<ul class=\"wp-block-list\">\n<li>Voulez-vous r\u00e9diger un contenu illimit\u00e9 dont les gens peuvent r\u00e9ellement tirer des enseignements ? <em>pas seulement des messages sociaux glorifi\u00e9s<\/em>? Souhaitez-vous \u00e9galement disposer d'un contr\u00f4le total sur ce contenu ?\u00a0<\/li>\n\n\n\n<li>Vous souhaitez nouer des relations personnelles avec des personnes partageant les m\u00eames centres d'int\u00e9r\u00eat ?<\/li>\n\n\n\n<li>Voulez-vous transformer ce que vous savez en un revenu \u00e0 temps plein ?\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Si vous avez r\u00e9pondu <em>oui <\/em>\u00e0 l'une de ces questions, vous \u00eates pr\u00eat \u00e0 cr\u00e9er un site d'affiliation. <strong>F\u00e9licitations !<\/strong>\u00a0<\/p>\n\n\n\n<p>Dans cet article, nous allons examiner la diff\u00e9rence entre un groupe de m\u00e9dias sociaux et un site d'adh\u00e9sion. Comme vous allez le d\u00e9couvrir, <strong>un site d'adh\u00e9sion est essentiel<\/strong> pour tous ceux qui veulent <strong>pour \u00eatre pay\u00e9<\/strong> pour leurs efforts de constitution de groupes.\u00a0<\/p>\n\n\n\n<p>Apr\u00e8s avoir pass\u00e9 en revue les avantages d'un site d'adh\u00e9sion, nous \u00e9num\u00e9rerons 3 fa\u00e7ons de le faire <em>puis <\/em>utiliser les groupes de m\u00e9dias sociaux pour orienter les nouveaux clients vers votre communaut\u00e9 mon\u00e9tis\u00e9e. <\/p>\n\n\n\n<p>Nous avons beaucoup de choses \u00e0 couvrir, alors commen\u00e7ons !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Groupes de m\u00e9dias sociaux et sites d'adh\u00e9sion - Quelle est la diff\u00e9rence ?\u00a0<\/h2>\n\n\n\n<p>Un groupe de m\u00e9dias sociaux est exactement ce qu'il semble \u00eatre : un groupe de personnes h\u00e9berg\u00e9es sur un site web. <a href=\"https:\/\/memberpress.com\/fr\/blog\/build-community-on-your-membership-site-with-a-facebook-group\/\" target=\"_blank\" rel=\"noopener\">plate-forme de m\u00e9dias sociaux comme Facebook<\/a> ou LinkedIn. Ces groupes sont g\u00e9n\u00e9ralement ax\u00e9s sur des int\u00e9r\u00eats, des exp\u00e9riences ou des qualifications communes.<\/p>\n\n\n\n<p>Il peut s'agir, par exemple, d'un groupe de jardinage qui se consacre \u00e0 la culture de l\u00e9gumes \u00e0 domicile :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/wild-abundance-facebook-group.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/wild-abundance-facebook-group-1024x550.png\" alt=\"Groupe Facebook Wild Abundance \" class=\"wp-image-35332\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/wild-abundance-facebook-group-1024x550.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/wild-abundance-facebook-group-300x161.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/wild-abundance-facebook-group-768x413.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/wild-abundance-facebook-group-1536x825.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/wild-abundance-facebook-group-2048x1100.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/wild-abundance-facebook-group-317x170.png 317w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/wild-abundance-facebook-group-840x451.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/wild-abundance-facebook-group-1216x653.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/wild-abundance-facebook-group-1832x984.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/wild-abundance-facebook-group-700x376.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/wild-abundance-facebook-group-156x84.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/wild-abundance-facebook-group-1080x580.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Un site d'adh\u00e9sion est similaire \u00e0 un groupe de m\u00e9dias sociaux en ce sens qu'il permet \u00e0 des personnes partageant les m\u00eames centres d'int\u00e9r\u00eat de se rencontrer en ligne.\u00a0<\/p>\n\n\n\n<p>Toutefois, le premier (<strong>et le plus souhaitable<\/strong>) est la diff\u00e9rence entre les deux, <strong>les membres d'un site d'adh\u00e9sion paient pour lire votre contenu.<\/strong> De plus, il existe de nombreuses fa\u00e7ons de mon\u00e9tiser votre contenu.<\/p>\n\n\n\n<p>Lire la suite <a href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-vs-social-media-platforms\/\" target=\"_blank\" rel=\"noopener\">avantages d'un site d'adh\u00e9sion<\/a> a sur un groupe de m\u00e9dias sociaux...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_a_Membership_Site_Can_Offer_that_Social_Media_Groups_Cant\"><\/span>Ce qu'un site d'adh\u00e9sion peut offrir que les groupes de m\u00e9dias sociaux ne peuvent pas offrir<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ne vous m\u00e9prenez pas, les groupes de m\u00e9dias sociaux ont leurs avantages - <em>que nous aborderons un peu plus loin dans cet article<\/em>. Mais il s'agit l\u00e0 d'un de ces sc\u00e9narios o\u00f9 l'on se demande ce qui vient en premier, de la poule ou de l'\u0153uf.\u00a0<\/p>\n\n\n\n<p>Dans ce cas, vous devez absolument commencer par cr\u00e9er votre site d'adh\u00e9sion. De cette fa\u00e7on, vous pouvez construire les fondations de votre entreprise avec des avantages tels que...<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Post_Whatever_Whenever_However_%E2%80%93_and_for_Whomever_%E2%80%93_You_Want\"><\/span><em>Postez ce que vous voulez, quand vous le voulez, comme vous le voulez et pour qui vous le voulez<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les plateformes de m\u00e9dias sociaux s'accompagnent de leur lot de r\u00e8gles et de restrictions en mati\u00e8re de contenu. En revanche, un site web de membres vous donne beaucoup plus de libert\u00e9 pour \u00e9crire ce que vous voulez, quand vous le voulez et dans le format que vous voulez.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Les outils dont vous aurez besoin - WordPress<\/strong><\/h4>\n\n\n\n<p>Tout ce dont vous avez besoin pour commencer, c'est d'un syst\u00e8me de gestion de contenu (CMS) fiable. Pour cela, nous <em>tr\u00e8s <\/em>recommandent WordPress.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/wordpress-website-cms.png\"><img decoding=\"async\" width=\"1024\" height=\"386\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/wordpress-website-cms-1024x386.png\" alt=\"wordpress.org homepaage\" class=\"wp-image-29488\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/wordpress-website-cms-1024x386.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/wordpress-website-cms-300x113.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/wordpress-website-cms-768x289.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/wordpress-website-cms-1536x579.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/wordpress-website-cms-2048x772.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Cr\u00e9\u00e9 \u00e0 l'origine pour les blogueurs, WordPress vous permet de publier un nombre illimit\u00e9 d'articles de blog en utilisant un nombre illimit\u00e9 de mots - aucune restriction de caract\u00e8res ici ! <\/p>\n\n\n\n<p>C'est donc un excellent choix pour tous ceux qui ont beaucoup de choses \u00e0 dire.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_1164c1ae044ac54d737fca31a98fdf1a\" href=\"https:\/\/www.wpbeginner.com\/guides\/\" rel=\"nofollow\" target=\"_blank\" class=\"button button-blue center\">READ >> Ultimate FREE Guide: How to Make a Website \u2013 Step by Step Guide<\/a>\n<\/div>\n\n\n\n\n<p>Une fois que vous avez cr\u00e9\u00e9 votre site WordPress, vous pouvez le mon\u00e9tiser avec notre plugin MemberPress. Par <a href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-content-protection-rules\/\" target=\"_blank\" rel=\"noopener\">Mise en place de quelques r\u00e8gles<\/a>vous pouvez contr\u00f4ler <em>quand <\/em>et <em>comment <\/em>est diffus\u00e9, ainsi que les <em>qui <\/em>peut lire <em>ce que<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"aVpCsSlt6y7uA5wIXrb1wYfJjzZchXid0x2eSkj3Pm9L5MUsJqDfEekVDxabL1GI8nZhRirggvnRpKOWmF9WNHPM2YoQlFyQC8EG\"><div class=\"responsive-video\"><iframe title=\"Comment prot\u00e9ger le contenu de WordPress avec MemberPress (Tutoriel des r\u00e8gles)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZMZe-isVTjk?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Regardez &gt;&gt; Comment prot\u00e9ger le contenu de votre site gr\u00e2ce aux r\u00e8gles Memberpress<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Former une communaut\u00e9 o\u00f9 les gens paient pour \u00eatre VIP\u00a0<\/em><\/h3>\n\n\n\n<p>Il est facile pour n'importe qui de cr\u00e9er un groupe sur Facebook (c'est probablement la raison pour laquelle les groupes de m\u00e9dias sociaux se multiplient de nos jours). <\/p>\n\n\n\n<p>Mais avec un tel niveau de popularit\u00e9, le cr\u00e9ateur d'un groupe social moyen ne recherche qu'une chose : un nombre \u00e9lev\u00e9 de membres.\u00a0<\/p>\n\n\n\n<p>Cependant, il s'agit d'une situation perdante. Bien s\u00fbr, le fait d'avoir un grand nombre de membres dans votre groupe social peut sembler impressionnant... <em>mais que gagnez-vous vraiment ?<\/em>?<\/p>\n\n\n\n<p>Vous ne gagnez pas d'argent et vos membres finissent par \u00eatre m\u00e9connus, n\u00e9glig\u00e9s et ignor\u00e9s.\u00a0<\/p>\n\n\n\n<p><strong>Un site d'adh\u00e9sion peut rem\u00e9dier \u00e0 tout cela !\u00a0<\/strong><\/p>\n\n\n\n<p>Les sites d'adh\u00e9sion sont connus pour leur capacit\u00e9 \u00e0 cr\u00e9er un sentiment de communaut\u00e9. <\/p>\n\n\n\n<p>Lorsque vous avez <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-find-your-niche\/\" target=\"_blank\" rel=\"noopener\">vous avez trouv\u00e9 votre cr\u00e9neau<\/a> \u00e0 un public sp\u00e9cifique - et que vous produisez un contenu qui int\u00e9resse vos membres et les aide \u00e0 r\u00e9soudre un probl\u00e8me - les gens vont <strong>payer pour cette personnalisation<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1358205700.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1358205700.jpg\" alt=\"Homme utilisant son t\u00e9l\u00e9phone portable en souriant\" class=\"wp-image-43004\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1358205700.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1358205700-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1358205700-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1358205700-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1358205700-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1358205700-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Les outils dont vous aurez besoin - MemberPress<\/strong><\/h4>\n\n\n\n<p>Il vous sera beaucoup plus facile de conna\u00eetre chacun de vos membres si vous leur proposez les bonnes activit\u00e9s d'engagement.<\/p>\n\n\n\n<p>Vous souhaitez ajouter des \u00e9l\u00e9ments de jeu ? <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-level-up-user-experience-with-the-memberpress-mycred-integration\/\" target=\"_blank\" rel=\"noopener\">Obtenir MemberPress + MyCred<\/a> \u27a1\ufe0f<\/p>\n\n\n\n<p>Vous souhaitez discuter instantan\u00e9ment avec vos membres ? <a href=\"https:\/\/memberpress.com\/fr\/blog\/discord-announcement\/\" target=\"_blank\" rel=\"noopener\">Obtenir MemberPress + Discord<\/a> <a href=\"https:\/\/emojipedia.org\/right-arrow\/\">\u27a1\ufe0f<\/a><\/p>\n\n\n\n<p>Vous souhaitez avoir des conversations approfondies qui attirent les foules ? <a href=\"https:\/\/memberpress.com\/fr\/blog\/best-forum-plugins-to-use-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">Obtenir MemberPress + bbPress<\/a> <a href=\"https:\/\/emojipedia.org\/right-arrow\/\">\u27a1\ufe0f<\/a><\/p>\n\n\n\n<p>En donnant aux membres des moyens amusants d'interagir avec vous et entre eux, ils se sentiront valoris\u00e9s, appr\u00e9ci\u00e9s et plus enclins \u00e0 renouveler leur abonnement mensuel.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Monetizing_with_memberships\"><\/span><strong>Mon\u00e9tiser avec les adh\u00e9sions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>MemberPress est con\u00e7u pour fonctionner de mani\u00e8re transparente avec votre site WordPress. Ainsi, la cr\u00e9ation de diff\u00e9rents niveaux d'abonnement est aussi simple (et tr\u00e8s similaire) que la cr\u00e9ation d'un article WordPress :\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"lKV1nd0uqFNA39TaWL5\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er et vendre des abonnements avec MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AnZer6Sj2Wo?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch &gt;&gt; cr\u00e9er des adh\u00e9sions dans MemberPress (+ une vue d'ensemble et une configuration)<\/figcaption><\/figure>\n\n\n\n<p>Une fois vos flux de revenus r\u00e9currents \u00e9tablis, vous pouvez ajouter des opportunit\u00e9s suppl\u00e9mentaires de g\u00e9n\u00e9rer de l'argent avec du contenu, comme par exemple :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/memberpress.com\/fr\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noopener\">Cours en ligne<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/fr\/blog\/digital-products-you-can-sell-online\/\" target=\"_blank\" rel=\"noopener\">T\u00e9l\u00e9chargements num\u00e9riques<\/a>\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-woocommerce-members-only-store-in-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">Produits de commerce \u00e9lectronique\u00a0<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-start-a-podcast\/\" target=\"_blank\" rel=\"noopener\">\u00c9pisodes du podcast<\/a>\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/fr\/blog\/online-life-coaching-business\/\" target=\"_blank\" rel=\"noopener\">Vid\u00e9os de formation<\/a>\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/fr\/blog\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noopener\">et bien plus encore !<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>BONUS :<\/strong> N'oubliez pas votre contenu lui-m\u00eame ! Ajoutez des liens d'affiliation \u00e0 n'importe quel \u00e9l\u00e9ment de contenu existant pour cr\u00e9er une nouvelle source de revenus ! Ce processus est appel\u00e9, <a href=\"https:\/\/prettylinks.com\/blog\/affiliate-marketing-beginners\/\" target=\"_blank\" rel=\"noopener\">marketing d'affiliation<\/a>.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Monetizing_with_affiliate_marketing\"><\/span><strong>Mon\u00e9tiser avec le marketing d'affiliation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Affiliate marketing is extremely popular in the WordPress space. And getting started is easy\u2026<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Rejoindre un <a href=\"https:\/\/memberpress.com\/fr\/ea\/\" title=\"Affiliation facile\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">programme d'affiliation<\/a><\/li>\n\n\n\n<li>Promouvoir des produits \u00e0 l'aide d'une URL cod\u00e9e de mani\u00e8re unique (alias un <strong>lien affili\u00e9<\/strong>)<\/li>\n\n\n\n<li>\u00catre pay\u00e9 pour chaque clic qui aboutit \u00e0 une vente<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg\"><img decoding=\"async\" width=\"860\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg\" alt=\"Diagramme de fonctionnement du marketing d&#039;affiliation - ThirstyAffiliates\" class=\"wp-image-39023\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg 860w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-300x201.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-768x514.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-254x170.jpg 254w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-840x563.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-700x469.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-156x104.jpg 156w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/a><\/figure>\n\n\n\n<p>Une fois que vous aurez charg\u00e9 votre site d'une bonne collection de contenu, il y a de fortes chances pour que vous ayez d\u00e9j\u00e0 beaucoup d'emplacements de liens d'affiliation \u00e0 votre disposition.\u00a0<\/p>\n\n\n\n<p>Prenons l'exemple d'un site web consacr\u00e9 au jardinage. Vous pouvez consulter des articles de blog, des forums de discussion, des cours, etc. <em>quel que soit le contenu que vous avez<\/em>. Ajoutez ensuite un petit extrait de promotion de produit.\u00a0<\/p>\n\n\n\n<p>Vous pourriez <a href=\"https:\/\/prettylinks.com\/blog\/how-to-automatically-replace-keywords-and-urls-using-pretty-links\/\" target=\"_blank\" rel=\"noopener\">lier un de vos mots-cl\u00e9s<\/a> \u00e0 un lien d'affiliation en quelques secondes \u00e0 l'aide d'un outil de marketing d'affiliation tel que <a href=\"https:\/\/prettylinks.com\/pricing\/plans\/\" target=\"_blank\" rel=\"noopener\">Jolis liens<\/a>. Vous pouvez \u00e9galement r\u00e9diger un contenu enti\u00e8rement nouveau, par exemple une \u00e9valuation compl\u00e8te d'un produit :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Spruce-affiliate-example.png\"><img decoding=\"async\" width=\"897\" height=\"781\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Spruce-affiliate-example.png\" alt=\"The Spruce - Exemple d&#039;\u00e9valuation d&#039;un produit d&#039;affiliation\" class=\"wp-image-42829\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Spruce-affiliate-example.png 897w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Spruce-affiliate-example-300x261.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Spruce-affiliate-example-768x669.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Spruce-affiliate-example-50x44.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Spruce-affiliate-example-195x170.png 195w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Spruce-affiliate-example-705x614.png 705w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Spruce-affiliate-example-786x684.png 786w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Spruce-affiliate-example-595x518.png 595w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Spruce-affiliate-example-156x136.png 156w\" sizes=\"(max-width: 897px) 100vw, 897px\" \/><\/a><figcaption class=\"wp-element-caption\">UN EXEMPLE DE REVUE DE PRODUIT D'AFFILIATION PAR <a href=\"https:\/\/www.thespruce.com\/felco-2-one-hand-pruning-shear-review-4691909\" target=\"_blank\" rel=\"noopener nofollow\">L'\u00e9pic\u00e9a<\/a> <\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong><em>Vous pensez avoir un don pour le marketing d'affiliation ?<\/em><\/strong>? Lancez votre propre programme avec <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-start-an-affiliate-marketing-program-for-your-memberpress-site-using-easy-affiliate\/\" target=\"_blank\" rel=\"noopener\">MemberPress + Easy Affiliate <\/a><a href=\"https:\/\/emojipedia.org\/right-arrow\/\">\u27a1\ufe0f<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3 fa\u00e7ons dont les groupes de m\u00e9dias sociaux peuvent aider \u00e0 attirer de nouveaux clients sur votre site d'adh\u00e9sion\u00a0<\/h2>\n\n\n\n<p>Cue social media groups\u2026<\/p>\n\n\n\n<p>Il ne s'agit pas ici de d\u00e9nigrer les groupes de m\u00e9dias sociaux. Apr\u00e8s tout, ce billet traite en partie de la mani\u00e8re dont vous pouvez les utiliser pour faire fructifier votre activit\u00e9 en ligne.\u00a0<\/p>\n\n\n\n<p>Examinons donc trois fa\u00e7ons d'exploiter les groupes de m\u00e9dias sociaux qui vous aideront \u00e0 maximiser les profits de votre site d'adh\u00e9sion wordpress.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Gain_Insight_into_Your_Audience\"><\/span>1. Mieux conna\u00eetre son public<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les groupes de m\u00e9dias sociaux peuvent vous aider \u00e0 en savoir plus sur <a href=\"https:\/\/memberpress.com\/fr\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">votre public cible<\/a>. Par exemple, si vous avez une activit\u00e9 d'adh\u00e9sion li\u00e9e \u00e0 l'\u00e9ducation, vous pouvez rejoindre un groupe d'enseignants pour voir ce que les membres publient :<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Teaching-English-in-Asia-LinkedIn-group.png\"><img decoding=\"async\" width=\"1024\" height=\"477\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Teaching-English-in-Asia-LinkedIn-group.png\" alt=\"Groupe LinkedIn sur l&#039;enseignement de l&#039;anglais en Asie\" class=\"wp-image-52923\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Teaching-English-in-Asia-LinkedIn-group.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Teaching-English-in-Asia-LinkedIn-group-300x140.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Teaching-English-in-Asia-LinkedIn-group-768x358.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Teaching-English-in-Asia-LinkedIn-group-365x170.png 365w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Teaching-English-in-Asia-LinkedIn-group-840x391.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Teaching-English-in-Asia-LinkedIn-group-700x326.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Teaching-English-in-Asia-LinkedIn-group-156x73.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n\n\n<p>Lisez le contenu qui s'y trouve d\u00e9j\u00e0 et engagez-vous directement en posant des questions et en interagissant avec les autres membres.<\/p>\n\n\n\n<p>Essayez de garder \u00e0 l'esprit que <strong>n'est pas le moment de faire du marketing et de la promotion<\/strong>. Profitez plut\u00f4t de cette audience pr\u00e9-filtr\u00e9e pour en savoir plus sur qui ils sont, ce qui les int\u00e9resse, ce qu'ils recherchent et les questions qu'ils se posent.<\/p>\n\n\n\n<p>Cette connaissance peut avoir un effet domino : Plus vous en savez sur votre public, mieux vous pouvez adapter votre site d'adh\u00e9sion \u00e0 ses besoins.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Direct_Message_DM_Individual_Members\"><\/span>2. Message direct (DM) Membres individuels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Une fois que vous avez appris tout ce que vous pouviez d'un groupe de m\u00e9dias sociaux, il est temps d'\u00eatre un peu plus proactif. \u00c0 ce stade, vous pouvez envisager de contacter directement les prospects potentiels (DM).<\/p>\n\n\n\n<p>Par exemple, vous pouvez envoyer un message de d\u00e9tresse aux membres des groupes dont vous faites partie pour leur demander s'ils seraient int\u00e9ress\u00e9s par votre site d'adh\u00e9sion. C'est \u00e0 ce moment-l\u00e0 que vous pouvez vous montrer un peu plus commercial.\u00a0<\/p>\n\n\n\n<p>Pour ce faire, pr\u00e9sentez-vous et d\u00e9crivez le type de service que vous offrez. Faites ensuite savoir \u00e0 votre interlocuteur que vous aimeriez discuter plus en d\u00e9tail avec lui s'il est int\u00e9ress\u00e9.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.forbes.com\/sites\/stephanieburns\/2020\/12\/08\/5-ways-to-turn-a-dm-into-a-sale-without-feeling-awkward\/?sh=62223c8f2d5d\" target=\"_blank\" rel=\"noopener nofollow\">Forbes sugg\u00e8re de poser une question positive<\/a> comme \"Qu'est-ce qui est passionnant pour vous en ce moment ?\". Ce type de message direct ouvre la voie \u00e0 une communication constructive. C'est un moyen d'entrer en contact avec des clients potentiels sans para\u00eetre trop pressant.<\/p>\n\n\n\n<p>Si vous d\u00e9cidez d'envoyer un DM \u00e0 vos clients, il est important de <strong>respecter les lignes directrices<\/strong> de la plateforme que vous utilisez. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1289068904.jpg\"><img decoding=\"async\" width=\"701\" height=\"497\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1289068904.jpg\" alt=\"Illustration d&#039;un flux de messages directs sur un t\u00e9l\u00e9phone portable\" class=\"wp-image-43006\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1289068904.jpg 701w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1289068904-300x213.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1289068904-240x170.jpg 240w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1289068904-156x111.jpg 156w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/a><\/figure>\n\n\n\n<p>Par exemple, <a href=\"https:\/\/www.linkedin.com\/legal\/professional-community-policies\" target=\"_blank\" rel=\"noopener nofollow\">LinkedIn a des politiques de communaut\u00e9 professionnelle<\/a> qui interdisent certains comportements, tels que la sollicitation des adresses \u00e9lectroniques des membres ou d'autres informations personnelles. <strong>Messages r\u00e9p\u00e9titifs<\/strong> est \u00e9galement un grand pas en avant sur LinkedIn.<\/p>\n\n\n\n<p>Les diff\u00e9rents groupes sociaux peuvent \u00e9galement avoir leurs propres lignes directrices auxquelles vous devrez vous conformer. Veillez donc \u00e0 bien comprendre <a href=\"https:\/\/salesbread.com\/the-ultimate-guide-to-linkedin-prospecting-messages\/\" target=\"_blank\" rel=\"noopener nofollow\">comment envoyer un message aux prospects<\/a> sans d\u00e9passer les limites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Promote_Content_Authentically\"><\/span>3. Promouvoir le contenu de mani\u00e8re authentique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si vous faites la promotion de votre contenu uniquement sur votre site web d'adh\u00e9sion, vous n'atteignez que le public que vous avez d\u00e9j\u00e0. En tirant parti des groupes de m\u00e9dias sociaux, vous pouvez mettre votre contenu \u00e0 la disposition des personnes suivantes <strong>de nouveaux regards<\/strong>.\u00a0<\/p>\n\n\n\n<p>L\u00e0 encore, il est important de s'engager de mani\u00e8re authentique et de ne pas spammer le contenu promotionnel de mani\u00e8re excessive ou lorsqu'il n'est pas pertinent.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1330731055.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1330731055.jpg\" alt=\"femme malheureuse regardant l&#039;\u00e9cran de son t\u00e9l\u00e9phone portable\" class=\"wp-image-43008\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1330731055.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1330731055-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1330731055-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1330731055-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1330731055-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1330731055-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p>Si vous avez du mal \u00e0 trouver le bon endroit pour partager votre contenu, c'est le moment ou jamais de le faire. <strong>essayez de cr\u00e9er votre propre groupe de m\u00e9dias sociaux<\/strong>.<\/p>\n\n\n\n<p>La cr\u00e9ation de votre propre groupe vous permet de commercialiser votre entreprise de mani\u00e8re organique en publiant des articles, des vid\u00e9os et des images sans avoir \u00e0 vous soucier de respecter les r\u00e8gles de quelqu'un d'autre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts_%E2%80%93_How_to_Use_Social_Media_Groups_to_Attract_More_Customers_to_Your_WordPress_Membership_Site\"><\/span>R\u00e9flexions finales - Comment utiliser les groupes de m\u00e9dias sociaux pour attirer plus de clients sur votre site d'adh\u00e9sion WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cela dit, la question n'est pas de savoir ce qui est le mieux : les groupes de m\u00e9dias sociaux ou les sites d'adh\u00e9sion. <strong>Il s'agit plut\u00f4t de savoir comment l'un peut contribuer \u00e0 stimuler l'autre.\u00a0<\/strong><\/p>\n\n\n\n<p>Les groupes de m\u00e9dias sociaux peuvent \u00eatre un outil pr\u00e9cieux pour aider \u00e0 maximiser votre site d'adh\u00e9sion - mais pas l'inverse. La premi\u00e8re chose \u00e0 faire est donc de cr\u00e9er ce site d'affiliation !<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caract\u00e8re cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"Take_the_First_Step\"><\/span>Faire le premier pas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t<div><p>Obtenez MemberPress d\u00e8s aujourd'hui et commencez \u00e0 d\u00e9velopper votre pr\u00e9sence en ligne !<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Une fois que vous avez mis en place votre site web d'adh\u00e9sion, vous pouvez commencer \u00e0 utiliser les groupes sociaux \u00e0 votre avantage :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Mieux conna\u00eetre votre public cible<\/li>\n\n\n\n<li>Contacter des clients potentiels<\/li>\n\n\n\n<li>Maximiser la promotion du contenu<\/li>\n<\/ol>\n\n\n\n<p>Avez-vous des questions sur la mani\u00e8re d'exploiter les groupes de m\u00e9dias sociaux pour votre site MemberPress ? N'h\u00e9sitez pas \u00e0 nous en faire part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p><strong>Si vous avez aim\u00e9 cet article, assurez-vous de <a href=\"https:\/\/memberpress.com\/fr\/subscribe-to-the-memberpress-blog\/\">s'abonner au blog MemberPress<\/a>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Can\u2019t decide whether to create a social media group or a membership site? Here are a couple of deciding questions you need to ask yourself:\u00a0 If you answered yes to any of these questions, then you\u2019re ready to start a membership site business. Congratulations!!\u00a0 In this article, we\u2019ll cover the difference between a social media [\u2026]<\/p>\n","protected":false},"author":50505,"featured_media":36089,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"[\"932oeotkzyg0\",\"wt2cyqvgnfk0\",\"bmbtjxcx9bs0\",\"3nwjz39y0xk0\",\"lyfu6qus0ts\",\"62cf51436474d\",\"85o2tiaxclw0\",\"goln292usf40\",\"z311yx8bthc0\",\"fi0py4p30y80\",\"6faj3orznps0\",\"lhcizi8va1s0\",\"ag433l69le00\",\"hg5i4rf6z3c0\",\"bw5zcz90w340\",\"ofen32da5w00\",\"imgft6dvzpc0\",\"62cf4e42c3089\",\"ls5v512cwf4\",\"j8ttqaki8yg0\",\"8irevronbqo0\",\"o9213wmqhps0\",\"7bbagpozn7g0\",\"9d7ydn8032o0\",\"5d7a2mbevas0\",\"q2ibdmuujn40\",\"scb5a77eyuo0\",\"ej3lg592vhs0\",\"h15p8mgbrbc0\",\"scvgepwerhs0\",\"onhxghsdbgg0\",\"doerp2s98xc0\",\"gpn58teazkg0\"]","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[943,362],"tags":[70],"class_list":{"0":"post-35331","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lists","8":"category-social-media","9":"tag-membership-site","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Do you want to leverage social media groups to make more money for your MemberPress site? 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