{"id":36026,"date":"2022-10-13T05:00:00","date_gmt":"2022-10-13T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=36026"},"modified":"2026-03-02T10:24:54","modified_gmt":"2026-03-02T15:24:54","slug":"what-does-monetize-mean","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/what-does-monetize-mean\/","title":{"rendered":"Comment mon\u00e9tiser WordPress"},"content":{"rendered":"<p>Le commerce en ligne \u00e9tant en plein essor dans notre monde moderne, vous avez certainement entendu l'expression \u00e0 la mode \u201c...\u201c<strong>mon\u00e9tiser WordPress<\/strong>\u201c. Et vous savez probablement qu'il s'agit de gagner de l'argent \u00e0 partir d'un site web WordPress.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a360a59718f9\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a360a59718f9\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/what-does-monetize-mean\/#What_Does_It_Mean_to_%E2%80%9CMonetize%E2%80%9D_WordPress\" >Que signifie \"mon\u00e9tiser\" WordPress ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/what-does-monetize-mean\/#Passive_versus_active_monetization\" >Mon\u00e9tisation passive ou active<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/what-does-monetize-mean\/#Why_monetize\" >Pourquoi mon\u00e9tiser ?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/what-does-monetize-mean\/#4_Easy_Ways_to_Monetize_Your_Website\" >4 fa\u00e7ons simples de mon\u00e9tiser votre site web<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/what-does-monetize-mean\/#1_Monetize_Through_Advertising\" >1. Mon\u00e9tiser gr\u00e2ce \u00e0 la publicit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/what-does-monetize-mean\/#2_Open_an_Ecommerce_Store\" >2. Ouvrir une boutique de commerce \u00e9lectronique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/what-does-monetize-mean\/#3_Use_Affiliate_Marketing\" >3. Utiliser le marketing d'affiliation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/what-does-monetize-mean\/#4_Create_a_WordPress_Membership_Site\" >4. Cr\u00e9er un site d'adh\u00e9sion WordPress<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/what-does-monetize-mean\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Mais savez-vous exactement comment cela fonctionne ?<\/p>\n\n\n\n<p>Une fois que vous aurez compris les principes fondamentaux de la mon\u00e9tisation de WordPress, vous pourrez l'essayer par vous-m\u00eame. Que vous cherchiez un revenu d'appoint ou \u00e0 d\u00e9velopper votre activit\u00e9, il existe toutes sortes de moyens de gagner de l'argent gr\u00e2ce \u00e0 votre site.<\/p>\n\n\n\n<p>Dans cet article, nous verrons ce que signifie <a href=\"https:\/\/memberpress.com\/fr\/blog\/monetization-strategies\/\" target=\"_blank\" rel=\"noopener\">mon\u00e9tiser votre site web<\/a>. Ensuite, nous passerons en revue 4 fa\u00e7ons de faire fonctionner la mon\u00e9tisation pour vous. Allons-y !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Que signifie \"mon\u00e9tiser\" WordPress ?<\/h2>\n\n\n\n<p>Pour faire simple, la mon\u00e9tisation est le processus qui consiste \u00e0 transformer <em>quelque chose<\/em> en un actif g\u00e9n\u00e9rateur de revenus. Ainsi, lorsque vous mon\u00e9tisez WordPress, vous <strong>transformez votre site web en source de revenus<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/iStock-1310058310.jpg\"><img decoding=\"async\" width=\"714\" height=\"488\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/iStock-1310058310.jpg\" alt=\"Illustration d&#039;un site web comme source de revenus gr\u00e2ce \u00e0 la mon\u00e9tisation.\" class=\"wp-image-43831\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/iStock-1310058310.jpg 714w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/iStock-1310058310-300x205.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/iStock-1310058310-249x170.jpg 249w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/iStock-1310058310-700x478.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/iStock-1310058310-156x107.jpg 156w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Passive_versus_active_monetization\"><\/span>Mon\u00e9tisation passive ou active <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vous pouvez prendre un <strong>passif <\/strong>et\/ou <strong>approche active <\/strong>\u00e0 la mon\u00e9tisation des sites web. <\/p>\n\n\n\n<p><strong>Mon\u00e9tisation passive<\/strong> consiste \u00e0 mettre en place des publicit\u00e9s et \u00e0 gagner de l'argent gr\u00e2ce aux clics ou aux impressions.<\/p>\n\n\n\n<p>D'autre part, <strong>actif <\/strong>La mon\u00e9tisation consiste \u00e0 vendre directement des produits ou des services.<\/p>\n\n\n\n<p>Les deux approches sont solides et de nombreux cr\u00e9ateurs utilisent les deux sur un m\u00eame site.<\/p>\n\n\n\n<p>Quelle que soit la mani\u00e8re dont vous l'abordez, si vous souhaitez cr\u00e9er un flux de revenus r\u00e9gulier, <strong>diversification <\/strong>est essentiel. En d'autres termes, il est pr\u00e9f\u00e9rable d'avoir <strong>des flux de revenus multiples<\/strong> \u00e0 partir de votre site web. <\/p>\n\n\n\n<p>Ainsi, si l'une des m\u00e9thodes \u00e9choue, vous pourrez vous appuyer sur les autres.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_monetize\"><\/span>Pourquoi mon\u00e9tiser ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Il existe de nombreuses raisons pour lesquelles vous souhaitez mon\u00e9tiser votre contenu.<\/p>\n\n\n\n<p>Vous avez peut-\u00eatre acquis une grande popularit\u00e9 en tant qu'auteur d'une \u0153uvre d'art. <strong>expert dans votre <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-find-your-niche\/\" target=\"_blank\" rel=\"noopener\">niche<\/a><\/strong> et souhaitez commencer \u00e0 gagner de l'argent gr\u00e2ce \u00e0 vos efforts. <\/p>\n\n\n\n<p>Ou peut-\u00eatre cherchez-vous \u00e0 g\u00e9n\u00e9rer des revenus pour <strong>r\u00e9investir <\/strong>dans votre entreprise. <\/p>\n\n\n\n<p>Quelle que soit la raison, vous pouvez mon\u00e9tiser presque tous les aspects de votre site web d'une mani\u00e8re ou d'une autre. <\/p>\n\n\n\n<p>Si vous avez un site WordPress, vous pouvez m\u00eame utiliser un <a href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-a-wordpress-membership-plugin-and-how-to-use-one\/\" target=\"_blank\" rel=\"noopener\" title=\"\">plugin de mon\u00e9tisation comme MemberPress<\/a> pour vous aider \u00e0 atteindre votre objectif.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caract\u00e8re cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Easy_Ways_to_Monetize_Your_Website\"><\/span>4 fa\u00e7ons simples de mon\u00e9tiser votre site web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Maintenant que vous en savez un peu plus sur la mon\u00e9tisation de WordPress, vous vous demandez peut-\u00eatre comment vous pouvez gagner de l'argent \u00e0 partir de <em>votre <\/em>site web. Si c'est le cas, continuez \u00e0 lire !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Monetize_Through_Advertising\"><\/span>1. Mon\u00e9tiser gr\u00e2ce \u00e0 la publicit\u00e9 <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La publicit\u00e9 vous permet de g\u00e9n\u00e9rer des revenus en<strong> l'affichage de publicit\u00e9s<\/strong> sur votre site web ou votre blog. Parce qu'elle est simple \u00e0 r\u00e9aliser, la publicit\u00e9 peut \u00eatre un bon point de d\u00e9part pour la mon\u00e9tisation d'un site web. <\/p>\n\n\n\n<p>Il existe diff\u00e9rents types de publicit\u00e9. Parmi les plus courantes, on trouve...<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Paiement par clic (PPC)<\/strong><\/li><li><strong>Co\u00fbt par mille (CPM)<\/strong><\/li><li><strong>Publicit\u00e9 priv\u00e9e<\/strong><\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">AdSense<\/a> est un programme qui vous permet de placer des publicit\u00e9s sur votre site web et d'\u00eatre pay\u00e9 chaque fois qu'un internaute clique sur une annonce. C'est une excellente option si vous d\u00e9butez. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/064D02BC-D290-40EF-8D04-1FABC53C3AF2-scaled.jpeg\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/064D02BC-D290-40EF-8D04-1FABC53C3AF2-1024x670.jpeg\" alt=\"Google Adsense peut vous aider \u00e0 mon\u00e9tiser votre site web\" class=\"wp-image-40571\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/064D02BC-D290-40EF-8D04-1FABC53C3AF2-1024x670.jpeg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/064D02BC-D290-40EF-8D04-1FABC53C3AF2-300x196.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/064D02BC-D290-40EF-8D04-1FABC53C3AF2-768x503.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/064D02BC-D290-40EF-8D04-1FABC53C3AF2-1536x1005.jpeg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/064D02BC-D290-40EF-8D04-1FABC53C3AF2-2048x1340.jpeg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/064D02BC-D290-40EF-8D04-1FABC53C3AF2-260x170.jpeg 260w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/064D02BC-D290-40EF-8D04-1FABC53C3AF2-840x550.jpeg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/064D02BC-D290-40EF-8D04-1FABC53C3AF2-1045x684.jpeg 1045w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/064D02BC-D290-40EF-8D04-1FABC53C3AF2-1574x1030.jpeg 1574w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/064D02BC-D290-40EF-8D04-1FABC53C3AF2-700x458.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/064D02BC-D290-40EF-8D04-1FABC53C3AF2-156x102.jpeg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/064D02BC-D290-40EF-8D04-1FABC53C3AF2-1080x707.jpeg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Cependant, il y a quelques points \u00e0 ne pas oublier lors de l'utilisation d'AdSense. Avant tout, vous devez vous assurer que vous n'avez pas de <em>trop nombreux<\/em> publicit\u00e9s. <\/p>\n\n\n\n<p>Vous devrez \u00e9galement les placer judicieusement afin qu'ils n'interf\u00e8rent pas avec la <a href=\"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/\" target=\"_blank\" rel=\"noopener\">exp\u00e9rience utilisateur<\/a>et choisissez des types d'annonces qui sont <strong>pertinentes par rapport \u00e0 votre contenu et \u00e0 votre public<\/strong>.<\/p>\n\n\n\n<p>Que vous utilisiez AdSense ou non, il est essentiel de garder ces bonnes pratiques \u00e0 l'esprit. <\/p>\n\n\n\n<p>Vous pouvez simplifier vos efforts publicitaires en utilisant un plugin WordPress tel que <a href=\"https:\/\/memberpress.com\/go\/adsanity\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">AdSanity<\/a>. Cet outil vous permet de g\u00e9rer et d'afficher des publicit\u00e9s sur votre site web. Il est facile \u00e0 utiliser et dispose de nombreuses fonctionnalit\u00e9s utiles telles que la rotation et la programmation des annonces.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/07\/adsanity.png\"><img decoding=\"async\" width=\"766\" height=\"469\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/07\/adsanity.png\" alt=\"Capture d&#039;\u00e9cran de la page d&#039;accueil d&#039;Adsanity\" class=\"wp-image-18886\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/07\/adsanity.png 766w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/07\/adsanity-300x184.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/07\/adsanity-278x170.png 278w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/07\/adsanity-700x429.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/07\/adsanity-156x96.png 156w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Open_an_Ecommerce_Store\"><\/span>2. Ouvrir une boutique de commerce \u00e9lectronique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Une boutique de commerce \u00e9lectronique est un site web qui permet aux clients d'acheter des produits ou des services en ligne. Il s'agit d'un site Web qui permet aux clients d'acheter des produits ou des services en ligne, contrairement aux sites traditionnels de <strong>entreprises en dur<\/strong>qui exigent que les clients se rendent dans un lieu physique.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_2ffda224498a0e7e424519c244e821fe\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-woocommerce-members-only-store-in-your-membership-site\/\"  target=\"_blank\" class=\"button button-blue center\">READ &gt;&gt; Cr\u00e9er une boutique en ligne pour votre site d'adh\u00e9sion avec WooCommerce (Comment faire)<\/a>\n<\/div>\n\n\n\n\n<p>Le march\u00e9 en ligne se d\u00e9veloppe rapidement et de plus en plus de consommateurs font des achats sur Internet. <\/p>\n\n\n\n<p>Il existe de nombreux <strong>avantages de la vente en ligne<\/strong>, y compris...<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Acc\u00e8s \u00e0 un <strong>public mondial<\/strong><\/li><li>La capacit\u00e9 \u00e0 <strong>vendre 24 heures sur 24, 7 jours sur 7<\/strong><\/li><li>Ne pas avoir besoin d'attirer les clients dans un magasin <\/li><\/ul>\n\n\n\n<p>Toutefois, si vous envisagez de cr\u00e9er une boutique de commerce \u00e9lectronique, vous devez prendre en compte les \u00e9l\u00e9ments suivants <strong>exp\u00e9dition<\/strong>, <strong>stockage<\/strong>et <strong>marketing <\/strong>avant de commencer.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.jcrew.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">J.CREW<\/a> est une boutique de commerce \u00e9lectronique qui vend des v\u00eatements.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Monetize-2.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Monetize-2-1024x671.png\" alt=\"J.CREW est un magasin de commerce \u00e9lectronique en ligne\" class=\"wp-image-40568\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Monetize-2-1024x671.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Monetize-2-300x197.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Monetize-2-768x503.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Monetize-2-1536x1007.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Monetize-2-2048x1343.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Monetize-2-259x170.png 259w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Monetize-2-840x551.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Monetize-2-1043x684.png 1043w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Monetize-2-1571x1030.png 1571w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Monetize-2-700x459.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Monetize-2-156x102.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Monetize-2-1080x708.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Si vous envisagez ce type de mon\u00e9tisation, vous pouvez utiliser <a href=\"https:\/\/memberpress.com\/go\/woocommerce\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">WooCommerce<\/a>. <\/p>\n\n\n\n<p>Ce plugin de commerce \u00e9lectronique populaire vous permet de transformer votre site WordPress en un site de vente en ligne. <a href=\"https:\/\/memberpress.com\/go\/shopify\/\" title=\"Lien d&#039;affiliation \u00e0 Shopify\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">magasin en ligne<\/a>. Avec <a href=\"https:\/\/memberpress.com\/go\/woocommerce\/\" title=\"Lien d&#039;affiliation WooCommerce\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">WooCommerce<\/a>, vous <a href=\"https:\/\/memberpress.com\/fr\/blog\/10-unique-ways-to-increase-sales-for-your-woocommerce-online-store\/\" target=\"_blank\" rel=\"noopener\">peut vendre<\/a> des biens physiques, des produits num\u00e9riques et m\u00eame des services.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/WooCommerce-plugin.png\"><img decoding=\"async\" width=\"1024\" height=\"329\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/WooCommerce-plugin-1024x329.png\" alt=\"logo woocommerce sur fond d\u00e9lav\u00e9\" class=\"wp-image-40580\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/WooCommerce-plugin-1024x329.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/WooCommerce-plugin-300x96.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/WooCommerce-plugin-768x247.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/WooCommerce-plugin-1536x493.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/WooCommerce-plugin-529x170.png 529w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/WooCommerce-plugin-840x270.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/WooCommerce-plugin-1216x391.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/WooCommerce-plugin-1832x588.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/WooCommerce-plugin-700x225.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/WooCommerce-plugin-156x50.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/WooCommerce-plugin-1080x347.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/WooCommerce-plugin.png 1862w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Use_Affiliate_Marketing\"><\/span>3. Utiliser le marketing d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Dans le mod\u00e8le de marketing d'affiliation, vous pouvez gagner une <strong>Commission <\/strong>en promouvant les produits d'une autre entreprise. <\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">De nombreuses personnes font une <strong>revenu \u00e0 temps plein<\/strong> gr\u00e2ce au marketing d'affiliation. De plus, cette m\u00e9thode de mon\u00e9tisation est facile \u00e0 mettre en \u0153uvre parall\u00e8lement \u00e0 d'autres efforts, tels que la vente d'espaces publicitaires ou de produits.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Le marketing d'affiliation pr\u00e9sente de nombreux avantages. Trois des avantages les plus importants sont qu'il... <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Est peu co\u00fbteux<\/li><li>Est \u00e0 faible risque<\/li><li>Peut \u00eatre une forme de revenu passif si votre audience est suffisamment importante<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/5402C651-DA59-4755-BDC2-7B80E9D4A3B4.jpeg\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/5402C651-DA59-4755-BDC2-7B80E9D4A3B4.jpeg\" alt=\"Comment fonctionne le marketing d&#039;affiliation par ThirstyAffiliates\" class=\"wp-image-40569\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/5402C651-DA59-4755-BDC2-7B80E9D4A3B4.jpeg 860w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/5402C651-DA59-4755-BDC2-7B80E9D4A3B4-300x201.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/5402C651-DA59-4755-BDC2-7B80E9D4A3B4-768x514.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/5402C651-DA59-4755-BDC2-7B80E9D4A3B4-254x170.jpeg 254w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/5402C651-DA59-4755-BDC2-7B80E9D4A3B4-840x563.jpeg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/5402C651-DA59-4755-BDC2-7B80E9D4A3B4-700x469.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/5402C651-DA59-4755-BDC2-7B80E9D4A3B4-156x104.jpeg 156w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Pour r\u00e9ussir dans le marketing d'affiliation, vous devez cr\u00e9er des liens positifs avec les autres membres de l'\u00e9quipe. <strong>relations <\/strong>avec vos partenaires et vos clients. <\/p>\n\n\n\n<p>Vous devrez \u00e9galement cr\u00e9er <strong>un contenu engageant<\/strong> qui s'adresse \u00e0 votre march\u00e9 cible. En fonction de votre plateforme existante, vous pouvez promouvoir votre <a href=\"https:\/\/easyaffiliate.com\/blog\/make-affiliate-link\/\" target=\"_blank\" rel=\"noopener\">liens affili\u00e9s<\/a> dans les revues vid\u00e9o, <a href=\"https:\/\/easyaffiliate.com\/blog\/social-media-affiliate-business\/\" target=\"_blank\" rel=\"noopener\">sur les m\u00e9dias sociaux<\/a>ou par le biais d'articles de blog. <\/p>\n\n\n\n<p>Si vous \u00eates int\u00e9ress\u00e9 par le marketing d'affiliation, nous vous recommandons <a href=\"https:\/\/thirstyaffiliates.com\/\" target=\"_blank\" rel=\"noopener\">Affili\u00e9s assoiff\u00e9s<\/a>. Ce plugin vous permet de g\u00e9rer facilement vos liens d'affiliation. <\/p>\n\n\n\n<p>Il vous permet \u00e9galement de <strong>masquer et raccourcir vos URL d'affili\u00e9s<\/strong> de sorte qu'ils sont plus conviviaux. En outre, il offre des fonctionnalit\u00e9s telles que <strong>l'analyse <\/strong>et <strong>cat\u00e9gorisation des liens<\/strong> pour vous aider \u00e0 tirer le meilleur parti de votre strat\u00e9gie d'affiliation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Create_a_WordPress_Membership_Site\"><\/span>4. Cr\u00e9er un site d'adh\u00e9sion WordPress <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A <a href=\"https:\/\/memberpress.com\/fr\/blog\/simplest-way-to-create-membership-site\/\" target=\"_blank\" rel=\"noopener\">site d'adh\u00e9sion<\/a> est un site web qui propose <strong>contenu ou services exclusifs<\/strong> \u00e0 ses membres gratuitement ou contre r\u00e9mun\u00e9ration. Dans le cas de la mon\u00e9tisation, vous voudrez \u00e9videmment opter pour la structure payante.<\/p>\n\n\n\n<p>Cette forme de mon\u00e9tisation implique g\u00e9n\u00e9ralement la cr\u00e9ation de \u201c<strong>cl\u00f4tur\u00e9<\/strong>\" ou \"<strong>payant<\/strong>\u201dVous pouvez \u00e9galement faire payer l'acc\u00e8s \u00e0 des sections ou \u00e0 des fonctions sp\u00e9cifiques de votre site web.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_119621f4062ade460140975b7c7654b2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-a-video-content-paywall-in-5-easy-steps\/\"  target=\"_blank\" class=\"button button-blue center\">LIRE &gt;&gt; Comment cr\u00e9er un Paywall de contenu vid\u00e9o avec WordPress (en 5 \u00e9tapes faciles)<\/a>\n<\/div>\n\n\n\n\n<p>Si vous avez quelque chose de pr\u00e9cieux \u00e0 offrir, <strong>la facturation d'une redevance mensuelle ou annuelle<\/strong> est un excellent moyen de mon\u00e9tiser votre pr\u00e9sence en ligne. <\/p>\n\n\n\n<p>De plus, un site d'adh\u00e9sion peut vous aider \u00e0 cr\u00e9er un public engag\u00e9 et \u00e0 favoriser la cr\u00e9ation d'un site d'adh\u00e9sion. <strong>fid\u00e9lit\u00e9 \u00e0 la marque<\/strong>.<\/p>\n\n\n\n<p>Lorsqu'il est bien fait, un site d'adh\u00e9sion WordPress a le potentiel de devenir un site de vente en ligne. <strong>communaut\u00e9 d\u00e9vou\u00e9e<\/strong> au sein de votre niche. Si vous \u00eates le leader d'une communaut\u00e9 unique, cela peut \u00e9galement renforcer votre cr\u00e9dibilit\u00e9 et votre autorit\u00e9. <\/p>\n\n\n\n<p>Un bon exemple de site d'adh\u00e9sion mon\u00e9tis\u00e9 est le suivant <a href=\"https:\/\/memberpress.com\/fr\/blog\/40-aprons-customer-story\/\" target=\"_blank\" rel=\"noopener\" title=\"\">40 tabliers<\/a>. Construit sur WordPress avec <a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress<\/a>40 Aprons est un blog culinaire tr\u00e8s populaire et un site de recettes offrant du contenu premium aux membres payants :<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"VvBYynRFpjoIbLr\"><div class=\"responsive-video\"><iframe title=\"T\u00e9moignages de clients : Une blogueuse culinaire transforme son projet secondaire en une entreprise florissante de services aux membres (40Aprons)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0fAvLX0owj0?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span> \n<\/div><figcaption class=\"wp-element-caption\">Observez comment un <a href=\"https:\/\/memberpress.com\/go\/wptasty\/\" title=\"Lien d&#039;affiliation WPTasty\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">blogueur culinaire<\/a> a transform\u00e9 une activit\u00e9 secondaire en une machine \u00e0 gagner de l'argent \u00e0 plein temps<\/figcaption><\/figure>\n\n\n\n<p>Si vous d\u00e9cidez de mon\u00e9tiser WordPress en utilisant le mod\u00e8le d'adh\u00e9sion, vous pouvez m\u00eame <a href=\"https:\/\/memberpress.com\/fr\/blog\/convert-site-to-membership-model\/\" target=\"_blank\" rel=\"noreferrer noopener\">convertir votre site existant<\/a> en un site d'adh\u00e9sion. <\/p>\n\n\n\n<p>C'est ce qu'a fait Tom Fontana, cr\u00e9ateur de MemberPress, avec son <strong>\u00e9cole de musique virtuelle<\/strong> il y a quelques ann\u00e9es.<\/p>\n\n\n\n<p>Aujourd'hui, il fait une <strong>revenus r\u00e9currents \u00e0 temps plein<\/strong> faire ce qu'il aime - enseigner aux d\u00e9butants comment jouer de la guitare sur <a href=\"https:\/\/memberpress.com\/fr\/blog\/the-guitar-lesson-customer-story\/\" target=\"_blank\" rel=\"noreferrer noopener\">TheGuitarLesson.com<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"9IraamxzgpHCqsYMofDUkZXbIVM4QyB0NRGswRftVj8rkP7S2ghoT1t6lzqYXwO5Z3FhEPeD1Ne4c0bCAE65WlBj\"><div class=\"responsive-video\"><iframe title=\"Histoires de clients : Un professeur de musique passe au virtuel et gagne sa vie \u00e0 temps plein gr\u00e2ce \u00e0 WordPress (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W_Hc2YUdQMQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">regardez comment ce guitar hero a transform\u00e9 sa passion en une entreprise florissante<\/figcaption><\/figure>\n\n\n\n<p>Si vous optez pour le mod\u00e8le de l'adh\u00e9sion, n'oubliez pas que vous devrez disposer des \u00e9l\u00e9ments suivants <strong>quelque chose de pr\u00e9cieux \u00e0 offrir<\/strong>. Certains sites d'adh\u00e9sion proposent <a href=\"https:\/\/memberpress.com\/fr\/blog\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">du contenu premium tel que des articles, des vid\u00e9os ou des cours<\/a>. <\/p>\n\n\n\n<p>D'autres donnent acc\u00e8s \u00e0 <strong>r\u00e9ductions exclusives<\/strong>. Et certains offrent une <strong>exp\u00e9rience communautaire<\/strong> o\u00f9 les membres peuvent interagir les uns avec les autres et obtenir le soutien de l'\u00e9quipe du site.<\/p>\n\n\n\n<p>Si vous \u00eates pr\u00eat \u00e0 cr\u00e9er votre site d'adh\u00e9sion, la rubrique <a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noopener\">MemberPress<\/a> plugin simplifie le processus. <\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 notre outil, vous pouvez facilement...<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Restreindre l'acc\u00e8s \u00e0 un contenu sp\u00e9cifique<\/strong> ou des zones de votre site<\/li><li>Lancer un site d\u00e9di\u00e9 <a href=\"https:\/\/memberpress.com\/fr\/blog\/start-community-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>communaut\u00e9<\/strong><\/a><\/li><li>Cr\u00e9er et vendre <strong>abonnements<\/strong><\/li><li><a href=\"https:\/\/memberpress.com\/fr\/blog\/sell-courses-on-wordpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Construire et vendre <strong>cours en ligne<\/strong><\/a><\/li><li>Offrez \u00e0 vos membres un outil de travail facile \u00e0 utiliser<strong> <a href=\"https:\/\/memberpress.com\/fr\/blog\/website-membership-user-login\/\" target=\"_blank\" rel=\"noopener\" title=\"\">page de connexion<\/a><\/strong><\/li><li>...et bien d'autres choses encore<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"R2Et39kHTWI0VbmoWIyCHM4hLpkiQBDSf6fuXN2zmQDJyE5vjGTFbO6LuGCPPJzlKN\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er un site d&#039;adh\u00e9sion WordPress avec MemberPress (Tutoriel)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VnPcdZgMhsk?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">REGARDER &gt;&gt; APPRENEZ \u00c0 CR\u00c9ER UN SITE D'ADH\u00c9SION AVEC MEMBERPRESS DANS CE TUTORIEL COMPLET<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La mon\u00e9tisation de votre contenu peut sembler compliqu\u00e9e au d\u00e9part. Cependant, une fois que vous connaissez les principes de base, le processus est simple. <\/p>\n\n\n\n<p>Avec les bons outils et un ensemble solide de strat\u00e9gies de mon\u00e9tisation, vous pouvez r\u00e9aliser des b\u00e9n\u00e9fices r\u00e9guliers en un rien de temps.<\/p>\n\n\n\n<p>Voici un bref aper\u00e7u <strong>r\u00e9sum\u00e9 <\/strong>de 4 fa\u00e7ons de mon\u00e9tiser WordPress :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Mon\u00e9tiser gr\u00e2ce \u00e0 la publicit\u00e9.<\/li><li>Ouvrir une boutique de commerce \u00e9lectronique en utilisant <a href=\"https:\/\/memberpress.com\/go\/woocommerce\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">WooCommerce<\/a>.<\/li><li>Utilisez le marketing d'affiliation.<\/li><li>Cr\u00e9er un site d'adh\u00e9sion avec <a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noopener\">MemberPress<\/a>.<\/li><\/ol>\n\n\n\n<p>Avez-vous des questions sur la mon\u00e9tisation de WordPress ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>With online business booming in our modern world, you\u2019ve certainly heard the buzz phrase \u201cmonetize WordPress\u201c. And you probably know it involves making money from a WordPress website. But do you understand exactly how it works? Once you understand the fundamentals of WordPress monetization, you can try it out for yourself. 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