Vous souhaitez cr\u00e9er une entreprise, mais vous n'\u00eates pas s\u00fbr que votre id\u00e9e sera rentable ? <\/p>\n\n\n\n

\u00catre passionn\u00e9 par un secteur particulier, c'est formidable. Mais cela ne signifie pas pour autant que votre id\u00e9e portera ses fruits. De nombreux autres facteurs contribueront au succ\u00e8s de votre entreprise.<\/p>\n\n\n\n

L'un des moyens de maximiser vos chances de cr\u00e9er une entreprise rentable<\/a> se fait par l'interm\u00e9diaire trouver un cr\u00e9neau<\/strong>. Ce processus vous aidera \u00e0 cibler un public sp\u00e9cifique<\/a> et identifier les besoins non satisfaits. Vous pourrez alors \u00e9valuer les chances de succ\u00e8s de votre entreprise.<\/p>\n\n\n\n

Dans cet article, nous commencerons par discuter des avantages des entreprises de niche. Ensuite, nous vous montrerons comment trouver votre niche en seulement cinq \u00e9tapes. C'est parti !<\/p>\n\n\n\n

<\/span>Les avantages d'une entreprise de niche<\/span><\/h2>\n\n\n\n
Choisir un cr\u00e9neau commercial signifie se concentrer sur un domaine sp\u00e9cifique d'un march\u00e9 plus large. Il se peut que le march\u00e9 ne soit pas encore satur\u00e9 ou qu'il n'y ait que tr\u00e8s peu d'offres pour les clients. <\/p>\n\n\n\n
Une niche est consid\u00e9r\u00e9e comme \u201csatur\u00e9<\/strong>\u201d lorsque la demande pour les produits de ce cr\u00e9neau est faible.<\/p>\n\n\n\n
En tant qu'entreprise de niche, votre argument de vente unique (USP) s'adressera \u00e0 un public sp\u00e9cifique partageant un ensemble particulier de besoins ou d'int\u00e9r\u00eats. Voici quelques exemples d'USP :<\/p>\n\n\n\n
\n
Lush Cosmetics<\/a> USP : produits de soins \u00e9thiques<\/li>\n\n\n\n
SoulCycle<\/a> USP : sp\u00e9cialisation de la salle de sport dans l'essorage<\/li>\n<\/ul>\n\n\n
\n
$\"Un$ <\/a><\/figure>\n<\/div>\n\n\n
La plupart des cr\u00e9ateurs de MemberPress les plus performants sont super-niche<\/strong>. Prendre le Guilde de crochetage de tapis de la Nouvelle-\u00c9cosse<\/a>par exemple.<\/p>\n\n\n\n
Ce site florissant, bas\u00e9 sur MemberPress, r\u00e9pond aux besoins des personnes qui se consacrent \u00e0 un hobby tr\u00e8s sp\u00e9cifique, situ\u00e9 dans une r\u00e9gion tr\u00e8s sp\u00e9cifique. <\/p>\n\n\n\n
C'est le marketing de niche \u00e0 son meilleur.<\/p>\n\n\n\n
$\"Capture$ <\/a><\/figure>\n\n\n\n
En tant qu'entreprise de niche, vous vous adressez \u00e0 un public sp\u00e9cifique, ce qui signifie que vous avez moins de concurrence<\/strong>. <\/p>\n\n\n\n
De plus, se concentrer sur un march\u00e9 particulier n\u00e9cessite moins de ressources pour comprendre vos clients. Vous aurez probablement moins de temps et d'efforts \u00e0 consacrer \u00e0 cette t\u00e2che. segmenter votre public<\/a>. <\/p>\n\n\n\n
Il sera \u00e9galement moins co\u00fbteux de commercialiser vos services et produits<\/a>. Vous pourrez cibler vos campagnes plus efficacement.<\/p>\n\n\n\n
En outre, la construction fid\u00e9lit\u00e9 \u00e0 la marque<\/a> avec un public plus restreint peut \u00eatre plus facile. Vous avez la possibilit\u00e9 d'entretenir des relations avec vos clients et de leur offrir un service de qualit\u00e9. Vous pouvez aussi rapidement s'imposer comme une autorit\u00e9<\/strong> dans votre niche. <\/p>\n\n\n\n
Enfin, le fait d'op\u00e9rer dans une niche est id\u00e9al pour sites d'adh\u00e9sion<\/a> similaires. Vous pouvez adapter vos offres pour r\u00e9soudre les probl\u00e8mes d'un groupe sp\u00e9cifique de personnes. Si vous comprenez bien votre public, vous n'aurez aucun mal \u00e0 le convertir en clients. <\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">REGARDER >> 25 ID\u00c9ES DE SITES D'ABONNEMENT INCROYABLES<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Find_Your_Niche_In_5_Steps\"><\/span>Comment trouver son cr\u00e9neau (en 5 \u00e9tapes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Maintenant que vous connaissez les avantages des entreprises de niche, plongeons-nous dans notre guide pour trouver la v\u00f4tre !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Identify_Your_Target_Audience\"><\/span>\u00c9tape 1 : Identifier votre public cible<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1267613118.jpg\"><img decoding=\"async\" width=\"725\" height=\"482\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1267613118.jpg\" alt=\"Qui est votre public - mots illustr\u00e9s\" class=\"wp-image-38358\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1267613118.jpg 725w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1267613118-300x199.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1267613118-256x170.jpg 256w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1267613118-700x465.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1267613118-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1267613118-600x400.jpg 600w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><\/a><\/figure>\n\n\n\n<p>Votre public cible est le groupe de personnes les plus susceptibles d'acheter vos produits ou services. Puisque vous essayez de trouver un march\u00e9 de niche, ce public devrait \u00eatre <strong>tr\u00e8s sp\u00e9cifique<\/strong>. <\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_04ee5359f650f93fa391dfebfbd73626\" href=\"https:\/\/memberpress.com\/fr\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" class=\"button button-blue center\">LIRE >> Comment identifier rapidement et gratuitement votre public cible<\/a>\n<\/div>\n\n\n\n\n<p>Commencez par r\u00e9fl\u00e9chir de mani\u00e8re g\u00e9n\u00e9rale \u00e0 un domaine que vous connaissez d\u00e9j\u00e0 bien ou qui vous int\u00e9resse. Il peut s'agir d'un passe-temps, d'une comp\u00e9tence ou d'une exp\u00e9rience professionnelle. <\/p>\n\n\n\n<p>Nous vous recommandons de faire un brainstorming et de cr\u00e9er une feuille de calcul avec toutes vos id\u00e9es au cours de ce processus. Vous pouvez ensuite identifier des sous-th\u00e8mes ou des domaines de sp\u00e9cialit\u00e9 qui sont moins satur\u00e9s sur le march\u00e9 existant :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/target-Google-Docs-3.png\"><img decoding=\"async\" width=\"821\" height=\"327\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/target-Google-Docs-3.png\" alt=\"Identifier un public cible pour une activit\u00e9 de niche. \" class=\"wp-image-34568\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/target-Google-Docs-3.png 821w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/target-Google-Docs-3-300x119.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/target-Google-Docs-3-768x306.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/target-Google-Docs-3-427x170.png 427w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/target-Google-Docs-3-700x279.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/target-Google-Docs-3-156x62.png 156w\" sizes=\"(max-width: 821px) 100vw, 821px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Vous devez \u00e9galement tenir compte des caract\u00e9ristiques d\u00e9mographiques de votre public cible. Par exemple, une entreprise de cosm\u00e9tiques de niche s'adressera g\u00e9n\u00e9ralement \u00e0 des femmes plus jeunes ayant plus d'argent \u00e0 d\u00e9penser. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Identify_Problems_You_Could_Solve\"><\/span>\u00c9tape 2 : Identifier les probl\u00e8mes que vous pourriez r\u00e9soudre<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pour d\u00e9terminer votre niche, vous devez bien comprendre ce qui motive votre march\u00e9 cible. Posez-vous des questions telles que :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quels sont les probl\u00e8mes rencontr\u00e9s par votre public cible ?<\/li>\n\n\n\n<li>Comment vos produits ou services peuvent-ils r\u00e9soudre ces probl\u00e8mes ?<\/li>\n\n\n\n<li>Quelle est la motivation de votre public pour acheter vos produits ou adh\u00e9rer \u00e0 votre programme d'adh\u00e9sion ?<\/li>\n<\/ul>\n\n\n\n<p>Les \u00e9tudes de march\u00e9 peuvent vous aider \u00e0 comprendre les comportements des acheteurs et <a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"construire un profil client pr\u00e9cis\">construire un profil client pr\u00e9cis<\/a>. <\/p>\n\n\n\n<p>Vous pouvez m\u00eame <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"cr\u00e9er des enqu\u00eates\">cr\u00e9er des enqu\u00eates<\/a> avec un outil comme <a href=\"https:\/\/memberpress.com\/go\/wpf\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored\" title=\"WPForms\">WPForms<\/a> pour d\u00e9couvrir les points faibles des consommateurs :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms.png\"><img decoding=\"async\" width=\"1024\" height=\"496\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms-1024x496.png\" alt=\"WPForms\" class=\"wp-image-37943\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms-1024x496.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms-300x145.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms-768x372.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms-351x170.png 351w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms-840x407.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms-1216x589.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms-700x339.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms-156x76.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms-1080x523.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms.png 1464w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>En outre, le <a href=\"https:\/\/memberpress.com\/fr\/blog\/google-keyword-planner-membership-site\/\" target=\"_blank\" rel=\"noopener\">Planificateur de mots-cl\u00e9s Google<\/a> peut vous aider \u00e0 rechercher les expressions que les consommateurs recherchent :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18.png\"><img decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-1024x603.png\" alt=\"Planificateur de mots-cl\u00e9s sur Google Ads\" class=\"wp-image-37651\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-1024x603.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-300x177.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-768x452.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-1536x904.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-289x170.png 289w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-840x494.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-1162x684.png 1162w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-700x412.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-156x92.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-1080x636.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18.png 1648w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Vous pouvez ensuite identifier les points faibles de votre client\u00e8le de niche. Cette approche est \u00e9galement excellente pour concevoir un <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-successful-content-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"strat\u00e9gie de contenu\">strat\u00e9gie de contenu<\/a> pour votre entreprise. <\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_8707ab91ea86393df3440c1bfab8462e\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-keyword-planner-membership-site\/\" target=\"_blank\" class=\"button button-blue center\">LIRE >> Comment utiliser Google Keyword Planner pour dynamiser votre site (en 3 \u00e9tapes)<\/a>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Research_Your_Competition\"><\/span>\u00c9tape 3 : Recherche sur la concurrence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Avoir un peu de concurrence peut \u00eatre une bonne chose. Cela peut indiquer que vous avez trouv\u00e9 un cr\u00e9neau rentable. De plus, \u00e9tudier vos concurrents peut vous aider \u00e0 mieux comprendre votre secteur d'activit\u00e9. <\/p>\n\n\n\n<p>Il peut \u00eatre utile de cr\u00e9er un tableau r\u00e9pertoriant vos concurrents. Vous pourrez ensuite les analyser afin de d\u00e9terminer s'il existe une opportunit\u00e9 pour votre entreprise de niche. <a href=\"https:\/\/memberpress.com\/fr\/blog\/make-keyword-list\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"se classer pour les mots-cl\u00e9s\">se classer pour les mots-cl\u00e9s<\/a>Cr\u00e9ez des offres sp\u00e9ciales et d\u00e9marquez-vous.<\/p>\n\n\n\n<p>Des plateformes comme <a href=\"https:\/\/memberpress.com\/go\/semrush\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\">Semrush<\/a> sont parfaits pour effectuer ce type de recherche sur les concurrents. <a href=\"https:\/\/memberpress.com\/go\/semrush\/\" title=\"Lien d'affiliation Semrush\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Semrush<\/a> comprend des outils incroyables tels que \u201c Market Explorer \u201d qui font tout le travail \u00e0 votre place.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis.png\"><img decoding=\"async\" width=\"572\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-572x1024.png\" alt=\"Infographie Semrush sur la recherche de concurrents\" class=\"wp-image-39635\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-572x1024.png 572w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-168x300.png 168w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-768x1374.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-859x1536.png 859w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-1145x2048.png 1145w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-95x170.png 95w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-343x614.png 343w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-382x684.png 382w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-576x1030.png 576w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-290x518.png 290w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-87x156.png 87w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-827x1480.png 827w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis.png 2020w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Conna\u00eetre son (ses) facteur(s) de diff\u00e9renciation<\/h4>\n\n\n\n<p>Pour vous d\u00e9marquer, il est important d'identifier votre <strong>diff\u00e9rentiateur<\/strong>(s). Ce sont eux qui font que votre produit ou service est meilleur que celui de la concurrence. <\/p>\n\n\n\n<p>Les facteurs de diff\u00e9renciation peuvent inclure des \u00e9l\u00e9ments tels que...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Meilleure qualit\u00e9<\/li>\n\n\n\n<li>Un service plus complet<\/li>\n\n\n\n<li>Des caract\u00e9ristiques et des avantages uniques<\/li>\n<\/ul>\n\n\n\n<p>L'une des meilleures fa\u00e7ons de d\u00e9terminer votre facteur de diff\u00e9renciation est de <strong>se concentrer sur le public cible<\/strong>. Comme ci-dessus, posez-vous quelques questions \u00e0 leur sujet :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Qu'attendent-ils de votre produit ou de votre adh\u00e9sion ?<\/li>\n\n\n\n<li>Que pouvez-vous leur apporter que personne d'autre ne leur apporte ?<\/li>\n\n\n\n<li>Qu'est-ce qui les rend heureux ? Frustr\u00e9s ? Se sentir mieux ?<\/li>\n<\/ul>\n\n\n\n<p>Si vous pouvez r\u00e9pondre \u00e0 ces questions, vous \u00eates sur la bonne voie pour d\u00e9terminer votre ou vos facteurs de diff\u00e9renciation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Utiliser le planificateur de mots-cl\u00e9s de Google<\/h4>\n\n\n\n<p>Encore une fois, <a href=\"https:\/\/memberpress.com\/fr\/blog\/google-keyword-planner-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Planificateur de mots-cl\u00e9s Google<\/a> peut vous aider dans ce processus. L'identification de mots-cl\u00e9s avec des volumes de recherche relativement \u00e9lev\u00e9s mais une faible concurrence publicitaire est un bon signe pour percer sur le march\u00e9. <\/p>\n\n\n\n<p>Lorsque vous effectuez des recherches sur vos concurrents, soyez attentif aux contenus de mauvaise qualit\u00e9. Il sera plus facile de devancer la concurrence avec <a href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-google-e-a-t\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"un contenu de haute qualit\u00e9 et d\u00e9taill\u00e9\">un contenu de haute qualit\u00e9 et d\u00e9taill\u00e9<\/a> qui sert bien votre public, comme un blog utile.<\/p>\n\n\n\n<p>Il pourrait \u00e9galement \u00eatre utile d'examiner la mani\u00e8re dont les <a href=\"https:\/\/memberpress.com\/fr\/blog\/ways-to-make-a-more-personalized-connection-with-your-online-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"personnelle et transparente\">personnelle et transparente<\/a> vos concurrents. <\/p>\n\n\n\n<p>Une pr\u00e9sence authentique est beaucoup plus attrayante qu'une entreprise sans visage, car elle peut accro\u00eetre la fid\u00e9lit\u00e9 \u00e0 la marque et am\u00e9liorer les relations avec les clients. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Narrow_Down_Your_Niche_and_Assess_Its_Profitability\"><\/span>\u00c9tape 4 : R\u00e9duire votre niche et \u00e9valuer sa rentabilit\u00e9 <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1312097474.jpg\"><img decoding=\"async\" width=\"706\" height=\"494\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1312097474.jpg\" alt=\"\" class=\"wp-image-38361\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1312097474.jpg 706w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1312097474-300x210.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1312097474-243x170.jpg 243w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1312097474-700x490.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1312097474-156x109.jpg 156w\" sizes=\"(max-width: 706px) 100vw, 706px\" \/><\/a><\/figure>\n\n\n\n<p>La grande question qui se pose aujourd'hui est la suivante : <em>Votre id\u00e9e est-elle susceptible de rapporter de l'argent ?<\/em> Que vous vendiez des produits, des services ou des abonnements, vous voudrez avoir une id\u00e9e de la fourchette de prix approximative de ce que vous proposez. <\/p>\n\n\n\n<p>Pour d\u00e9finir votre <a href=\"https:\/\/memberpress.com\/fr\/blog\/pricing-models-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"mod\u00e8le de tarification\">mod\u00e8le de tarification<\/a>, vous pourriez commencer par \u00e9valuer les prix pratiqu\u00e9s par vos concurrents. <\/p>\n\n\n\n<p>Si vous souhaitez vendre des produits, rendez-vous sur Amazon. Pour les cours en ligne, vous pouvez consulter ceux qui sont similaires aux v\u00f4tres. <\/p>\n\n\n\n<p>Avant de commencer \u00e0 vendre, <strong>\u00e9tablir des partenariats avec d'autres entreprises dans votre secteur d'activit\u00e9<\/strong> pourrait \u00eatre utile. Cette strat\u00e9gie peut vous permettre de mieux conna\u00eetre votre niche tout en affinant vos propres offres.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Test_Your_Niche_Product_or_Services\"><\/span>\u00c9tape 5 : Testez votre niche, votre produit ou vos services<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/split-testing-laptop-screen-vector-id492223822.jpg\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/split-testing-laptop-screen-vector-id492223822.jpg\" alt=\"\" class=\"wp-image-38362\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/split-testing-laptop-screen-vector-id492223822.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/split-testing-laptop-screen-vector-id492223822-300x150.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/split-testing-laptop-screen-vector-id492223822-768x384.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/split-testing-laptop-screen-vector-id492223822-340x170.jpg 340w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/split-testing-laptop-screen-vector-id492223822-840x420.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/split-testing-laptop-screen-vector-id492223822-700x350.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/split-testing-laptop-screen-vector-id492223822-156x78.jpg 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Il est maintenant temps de voir si votre id\u00e9e d'entreprise de niche attirera des clients. Au cours de cette derni\u00e8re \u00e9tape, il est utile de cr\u00e9er un site web simple ou m\u00eame simplement un <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-high-converting-landing-page-step-by-step\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"page d'atterrissage\">page d'atterrissage<\/a>. <\/p>\n\n\n\n<p>Pour g\u00e9n\u00e9rer du trafic vers votre site, vous devez tenir compte de certains \u00e9l\u00e9ments, tels que...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offrir un <a href=\"https:\/\/memberpress.com\/fr\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"essai gratuit\">essai gratuit<\/a> obtenir un retour d'information de la part des clients<\/li>\n\n\n\n<li>Investir dans certains <a href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"publicit\u00e9 payante\">Publicit\u00e9 pay\u00e9e<\/a><\/li>\n\n\n\n<li>Faire <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Optimisation des moteurs de recherche (SEO)\">Optimisation des moteurs de recherche (SEO)<\/a><\/li>\n<\/ul>\n\n\n\n<p>Vous devrez \u00e9galement mesurer vos r\u00e9sultats afin de d\u00e9terminer si votre activit\u00e9 de niche est viable. <\/p>\n\n\n\n<p>L\u00e0 encore, les enqu\u00eates peuvent \u00eatre utiles pour obtenir un retour d'information de la part des clients. <a href=\"https:\/\/memberpress.com\/go\/gravity\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Formulaires Gravity<\/a> propose une fonction d'enqu\u00eate dans son g\u00e9n\u00e9rateur de formulaires, que vous pouvez facilement int\u00e9grer \u00e0 votre page d'atterrissage.<\/p>\n\n\n\n<p>Si votre test n'est pas concluant, cela ne signifie pas n\u00e9cessairement que vous n'avez pas trouv\u00e9 un bon cr\u00e9neau. <\/p>\n\n\n\n<p>Peut-\u00eatre que votre message est erron\u00e9, ou que votre <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"appel \u00e0 l'action\">appel \u00e0 l'action<\/a> n'est pas assez convaincant. Dans ce cas, vous pouvez utiliser <a href=\"https:\/\/thirstyaffiliates.com\/blog\/ab-testing-affiliate-business\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Tests A\/B\">Tests A\/B<\/a> pour d\u00e9terminer si quelque chose emp\u00eache votre public cible de passer \u00e0 l'action.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_991b5fb173230fe40daefbd26b00a63a\" href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-website-examples\/\" target=\"_blank\" class=\"button button-blue center\">LIRE >> Plus de 100 exemples de sites d'adh\u00e9sion (dans la vie r\u00e9elle)<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nous esp\u00e9rons que vous comprenez maintenant que l'exploitation d'une entreprise de niche peut vous aider \u00e0 fid\u00e9liser votre marque en ciblant un groupe de clients s\u00e9lectionn\u00e9s. Cela peut aussi signifier moins de concurrence.<\/p>\n\n\n\n<p>Pour r\u00e9sumer, voici comment trouver votre niche en cinq \u00e9tapes :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>S\u00e9lectionnez un public cible en rapport avec vos comp\u00e9tences, vos passions ou votre profession.<\/li>\n\n\n\n<li>Identifiez les probl\u00e8mes que vous pourriez r\u00e9soudre.<\/li>\n\n\n\n<li>Faites des recherches sur la concurrence.<\/li>\n\n\n\n<li>Affinez votre niche et \u00e9valuez sa rentabilit\u00e9.<\/li>\n\n\n\n<li>Testez vos produits\/services pour voir s'ils int\u00e9ressent votre public.<\/li>\n<\/ol>\n\n\n\n<p>Avez-vous des questions sur la fa\u00e7on de trouver votre cr\u00e9neau ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p><strong>Si vous avez aim\u00e9 cet article, n'h\u00e9sitez pas \u00e0 <\/strong><a href=\"https:\/\/memberpress.com\/fr\/subscribe-to-the-memberpress-blog\/\"><strong>s'abonner au blog MemberPress<\/strong><\/a><strong>!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>\u201cNiche-down\u201d is a buzzword worth paying attention to. Find out why niche marketing is so successful, and learn how to find your own niche in this article. Are you looking to start a business but unsure whether your idea will make money? Being passionate about a particular industry is great. But it doesn\u2019t mean your [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":39595,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: how to find your niche","footnotes":""},"categories":[658,134,102],"tags":[868],"class_list":{"0":"post-36098","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-ideas","8":"category-how-to-2","9":"category-monetization","10":"tag-niche-marketing","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Looking to start a business but unsure whether it'll make money? 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