{"id":37410,"date":"2022-07-26T05:00:00","date_gmt":"2022-07-26T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=37410"},"modified":"2022-11-16T15:13:37","modified_gmt":"2022-11-16T22:13:37","slug":"how-to-do-a-customer-story","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-do-a-customer-story\/","title":{"rendered":"Comment r\u00e9diger une histoire de client (et pourquoi vous devriez le faire)"},"content":{"rendered":"<p>Il est plus important que jamais de se rapprocher de son public. Les consommateurs se tournent de plus en plus vers leurs amis, les influenceurs et les avis lorsqu'ils d\u00e9cident avec quelle entreprise faire affaire. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f5163f43be9\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f5163f43be9\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-do-a-customer-story\/#An_Overview_of_Customer_Stories\" >Une vue d'ensemble des t\u00e9moignages de clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-do-a-customer-story\/#Why_Customer_Stories_Are_Effective\" >Pourquoi les histoires de clients sont-elles efficaces ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-do-a-customer-story\/#How_to_Do_a_Customer_Story_or_Member_Case_Study_In_3_Easy_Steps\" >Comment r\u00e9aliser une histoire de client ou une \u00e9tude de cas de membre (en 3 \u00e9tapes faciles)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-do-a-customer-story\/#Step_1_Find_a_Story_to_Tell\" >\u00c9tape 1 : Trouver une histoire \u00e0 raconter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-do-a-customer-story\/#Step_2_Show_How_Your_Company_Solved_the_Problem\" >\u00c9tape 2 : Montrez comment votre entreprise a r\u00e9solu le probl\u00e8me<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-do-a-customer-story\/#Step_3_Offer_to_Solve_That_Problem_for_Others\" >\u00c9tape 3 Proposer de r\u00e9soudre ce probl\u00e8me pour les autres<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-do-a-customer-story\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Savoir comment r\u00e9diger une histoire de client peut vous aider \u00e0 <a href=\"https:\/\/memberpress.com\/fr\/blog\/ways-to-make-a-more-personalized-connection-with-your-online-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\">se connecter \u00e0 son public<\/a> \u00e0 un niveau plus personnel. En fait, sur les march\u00e9s post-COVID, l'utilisation d'une approche plus conversationnelle a permis d'am\u00e9liorer la qualit\u00e9 de la communication. <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2020\/11\/10\/the-next-era-of-social-media-marketing-is-here\/?sh=7bc060701b9a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">une efficacit\u00e9 prouv\u00e9e<\/a>.\u00a0<\/p>\n\n\n\n<p>Dans cet article, nous expliquerons ce que sont les t\u00e9moignages de clients, pourquoi ils constituent des outils de marketing efficaces et comment les cr\u00e9er pour votre entreprise. Jetons un coup d'\u0153il !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Overview_of_Customer_Stories\"><\/span>Une vue d'ensemble des t\u00e9moignages de clients<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vous pouvez pr\u00e9senter des t\u00e9moignages de clients sous forme de texte ou de vid\u00e9o. Il s'agit d'exp\u00e9riences positives v\u00e9cues par des clients qui encouragent d'autres consommateurs \u00e0 choisir les produits ou services d'une entreprise. <\/p>\n\n\n\n<p>Ces histoires peuvent \u00eatre efficaces pour promouvoir des produits et services sp\u00e9cifiques. Elles peuvent \u00e9galement am\u00e9liorer l'image globale de votre marque.<\/p>\n\n\n\n<p>Les \u00e9tudes de cas sur les membres utilisent une approche similaire \u00e0 celle des t\u00e9moignages de clients. Vous pouvez recueillir les avis de vos membres sur leur satisfaction et leur point de vue sur la qualit\u00e9 de votre service. <\/p>\n\n\n\n<p>Vous pouvez ensuite utiliser ces donn\u00e9es r\u00e9elles pour encourager d'autres personnes \u00e0 s'inscrire \u00e0 votre programme. <a href=\"https:\/\/memberpress.com\/fr\/blog\/convert-site-to-membership-model\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"services r\u00e9serv\u00e9s aux membres\">services r\u00e9serv\u00e9s aux membres<\/a>. <\/p>\n\n\n\n<p>Par exemple, <a href=\"https:\/\/www.tesla.com\/customer-stories\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tesla<\/a> utilise des t\u00e9moignages de clients pour montrer comment ses technologies et ses innovations ont un impact sur des personnes r\u00e9elles et am\u00e9liorent leur vie :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png\"><img decoding=\"async\" width=\"702\" height=\"613\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png\" alt=\"Tesla montre comment r\u00e9aliser une histoire de client. \" class=\"wp-image-37409\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png 702w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-300x262.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-195x170.png 195w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-593x518.png 593w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-156x136.png 156w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Cependant, il n'est pas n\u00e9cessaire d'\u00eatre aussi influent que Tesla pour utiliser des t\u00e9moignages de clients ! Vous pouvez modifier ces t\u00e9moignages pour montrer comment vous faites la diff\u00e9rence dans la vie de vos clients. <\/p>\n\n\n\n<p>Par exemple, chez MemberPress, nous partageons r\u00e9guli\u00e8rement <a href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-customer-story-mymindfulmovement-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u00e9moignages de clients<\/a>Le rapport de la Commission europ\u00e9enne montre que notre produit a permis d'am\u00e9liorer la qualit\u00e9 de la vie. <a href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-customer-story-days-at-dunrovin-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">a chang\u00e9 la vie des gens<\/a>. Il n'y a aucune raison pour que vous ne puissiez pas utiliser une approche similaire.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"sewZLGSO7RtiduhIoUzBY5Pby8TH0vkcJm1aVK4E\"><div class=\"responsive-video\"><iframe title=\"T\u00e9moignages de clients : Une professeure de yoga non technicienne devenue une femme d&#039;affaires num\u00e9rique (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YPuyjf4Qick?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>WATCH &gt;&gt; L'histoire des clients de My Mindful Movement avec Helen Faliveno, instructrice de yoga et cr\u00e9atrice.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Customer_Stories_Are_Effective\"><\/span>Pourquoi les histoires de clients sont-elles efficaces ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les t\u00e9moignages de clients vous permettent d'\u00e9tablir un lien avec votre public au-del\u00e0 des tactiques de marketing traditionnelles. <a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00c9tudes<\/a> montrent que les consommateurs sont d\u00e9sormais moins enclins \u00e0 faire confiance \u00e0 des entreprises sans visage et qu'ils se tournent plut\u00f4t vers des recommandations d'achat impartiales. <\/p>\n\n\n\n<p>Le fait d'entrer en contact avec votre public peut \u00e9galement vous aider \u00e0 cr\u00e9er une communaut\u00e9 et une base de clients fid\u00e8les. Un bon moyen d'instaurer cette confiance est de partager les exp\u00e9riences positives que vos clients ont eues dans le pass\u00e9. <\/p>\n\n\n\n<p>Alors que les t\u00e9moignages peuvent \u00eatre embellis ou carr\u00e9ment truqu\u00e9s, une interview authentique d'un pair peut avoir un impact consid\u00e9rable.<\/p>\n\n\n\n<p>Id\u00e9alement, les t\u00e9moignages de clients devraient fournir des exemples concrets des avantages offerts par vos produits ou services. Le fait d'entendre comment votre entreprise a aid\u00e9 une personne r\u00e9elle \u00e0 r\u00e9soudre un probl\u00e8me r\u00e9el peut inciter une personne se trouvant dans une situation similaire \u00e0 s'inscrire. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Do_a_Customer_Story_or_Member_Case_Study_In_3_Easy_Steps\"><\/span>Comment r\u00e9aliser une histoire de client ou une \u00e9tude de cas de membre (en 3 \u00e9tapes faciles)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Savoir comment r\u00e9diger une histoire de client de mani\u00e8re efficace peut s'av\u00e9rer tr\u00e8s utile pour le marketing moderne. Voici quelques \u00e9tapes simples pour vous aider \u00e0 d\u00e9marrer !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Find_a_Story_to_Tell\"><\/span>\u00c9tape 1 : Trouver une histoire \u00e0 raconter<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La premi\u00e8re chose dont vous avez besoin, bien s\u00fbr, c'est d'une histoire. <\/p>\n\n\n\n<p>Les clients satisfaits sont presque toujours pr\u00eats \u00e0 se rencontrer via Zoom pour une discussion rapide. Si votre entreprise s'adresse \u00e0 d'autres entreprises, il y a de fortes chances qu'elles acceptent de se faire conna\u00eetre gratuitement. Mais comment trouver ces clients satisfaits ?<\/p>\n\n\n\n<p>C'est en fait assez facile. Vous avez peut-\u00eatre d\u00e9j\u00e0 des clients fid\u00e8les que vous pouvez contacter pour leur faire part de leur exp\u00e9rience. Dans le cas contraire, vous devrez peut-\u00eatre chercher des pistes dans vos avis et t\u00e9moignages.<\/p>\n\n\n\n<p>Voici quelques canaux pour vous aider \u00e0 d\u00e9marrer :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>R\u00e9viseurs <\/strong>- Prenez contact avec les utilisateurs qui ont donn\u00e9 leur avis sur votre produit ou service, soit sur votre site, soit par l'interm\u00e9diaire de sites d'\u00e9valuation externes (de mani\u00e8re positive, bien s\u00fbr !).<\/li><li><strong>Contacts ant\u00e9rieurs<\/strong> - Consultez l'historique de vos courriels pour v\u00e9rifier si vous avez d\u00e9j\u00e0 \u00e9chang\u00e9 avec des clients.<\/li><li><strong>Google <\/strong>- Faites une recherche pour voir si des blogueurs ont mentionn\u00e9 votre site.\u00a0<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png\"><img decoding=\"async\" width=\"667\" height=\"443\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png\" alt=\"Revue de la boulangerie. \" class=\"wp-image-37407\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png 667w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-300x199.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-256x170.png 256w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-600x400.png 600w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Une autre option consiste \u00e0 <strong>contacter directement les personnes figurant sur votre liste d'adresses \u00e9lectroniques<\/strong>. R\u00e9digez un message court et agr\u00e9able invitant les clients \u00e0 vous contacter au sujet d'un article de fond.<\/p>\n\n\n\n<p>Dans votre courriel, veillez \u00e0 <strong>pr\u00e9senter les avantages<\/strong> de participer. Par exemple, si le client est un chef d'entreprise, proposez-lui d'ins\u00e9rer un lien dofollow sur son site dans l'article de blog qui l'accompagne.<\/p>\n\n\n\n<p>Vous pouvez ensuite passer en revue vos r\u00e9ponses, \u00e0 la recherche d'anecdotes pertinentes qui promeuvent votre entreprise ou les produits sp\u00e9cifiques que vous souhaitez faire conna\u00eetre.<\/p>\n\n\n\n<p>Une histoire de client convaincante pr\u00e9sente un probl\u00e8me courant d'une mani\u00e8re cr\u00e9dible et facile \u00e0 comprendre. Les clients potentiels qui cherchent \u00e0 r\u00e9soudre un probl\u00e8me similaire devraient trouver l'histoire relatable et motivante.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"QGw5pZoltn2VCM83K0OmhFg1aJrNcXjyqPfisTDv6R79ExWHLUuezbkIBASd4\"><div class=\"responsive-video\"><iframe title=\"Histoires de clients : Un professeur de musique passe au virtuel et gagne sa vie \u00e0 temps plein gr\u00e2ce \u00e0 WordPress (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W_Hc2YUdQMQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>watch &gt;&gt; L'histoire des clients de Theguitarlesson.com avec le cr\u00e9ateur-entrepreneur Tom Fontana<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Show_How_Your_Company_Solved_the_Problem\"><\/span>\u00c9tape 2 : Montrer comment votre entreprise a r\u00e9solu le probl\u00e8me<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Entrez dans votre entreprise. L'objectif principal de votre histoire de client est d'illustrer comment votre produit ou service a r\u00e9solu un probl\u00e8me pour le consommateur en question.\u00a0<\/p>\n\n\n\n<p>N'oubliez pas qu'un exemple authentique et concret donn\u00e9 par une personne est souvent plus inspirant qu'un argumentaire de vente \u00e9manant d'une entreprise.<\/p>\n\n\n\n<p>Alors que de nombreux <a href=\"https:\/\/memberpress.com\/fr\/blog\/social-media-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"strat\u00e9gies de marketing\">strat\u00e9gies de marketing<\/a> Bien qu'il s'agisse souvent d'une approche similaire, le r\u00e9cit d'un client est unique. Il montre comment le probl\u00e8me <em>\u00e9tait<\/em> r\u00e9solu plut\u00f4t que de le promettre <em>sera<\/em> r\u00e9solu. <\/p>\n\n\n\n<p>Comme vous pouvez le constater, nous utilisons cette approche dans nos propres t\u00e9moignages de clients :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png\" alt=\"T\u00e9moignage d&#039;un client de MemberPress. \" class=\"wp-image-37433\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-300x192.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-768x492.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-265x170.png 265w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-840x538.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1068x684.png 1068w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-700x448.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-156x100.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1080x692.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story.png 1288w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Id\u00e9alement, votre histoire de client devrait mettre en \u00e9vidence la fa\u00e7on dont votre entreprise a r\u00e9solu le probl\u00e8me et comment la vie du client s'est am\u00e9lior\u00e9e. <\/p>\n\n\n\n<p>N'ayez pas peur de promouvoir votre entreprise par le biais de vos \u00e9crits, tant que vous restez fid\u00e8le \u00e0 l'exp\u00e9rience du client. <strong>L'objectif est d'encourager les t\u00e9l\u00e9spectateurs \u00e0 obtenir les m\u00eames r\u00e9sultats.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"zfJZkN0\"><div class=\"responsive-video\"><iframe title=\"T\u00e9moignages de clients : Un espace de co-working virtuel g\u00e9n\u00e8re des revenus r\u00e9els (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/h6ZvZp1y1RQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>WATch &gt;&gt; T\u00e9moignage d'un client de Grapeseed collective, le cr\u00e9ateur-entrepreneur Jill Knobeloch<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Offer_to_Solve_That_Problem_for_Others\"><\/span>\u00c9tape 3 : Proposer de r\u00e9soudre ce probl\u00e8me pour les autres<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Maintenant que vous avez \u00e9tabli la capacit\u00e9 de votre entreprise \u00e0 r\u00e9soudre un probl\u00e8me de consommation, il est temps de proposer cette solution \u00e0 de nouveaux clients. <\/p>\n\n\n\n<p>Pour ce faire, vous devez \u00eatre clair sur les points suivants <em>comment<\/em> vos produits ou services peuvent aider. Vous devez \u00e9galement indiquer aux lecteurs comment ils peuvent b\u00e9n\u00e9ficier de ces avantages.<\/p>\n\n\n\n<p>Vous pouvez inclure des liens vers vos produits et services, un texte cibl\u00e9 et un message de bienvenue. <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Appel \u00e0 l&#039;action (CTA)\">appel \u00e0 l'action (CTA)<\/a> comme nous l'avons fait dans notre article de blog sur l'histoire du client de Dunrovin Ranch (voir la capture d'\u00e9cran ci-dessous) :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png\" alt=\"Comment r\u00e9aliser une histoire de client avec MemberPress. \" class=\"wp-image-37434\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-300x164.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-768x419.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-311x170.png 311w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-840x459.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1216x664.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-700x382.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-156x85.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1080x590.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2.png 1527w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Tous ces \u00e9l\u00e9ments peuvent inciter les lecteurs \u00e0 en savoir plus sur votre entreprise et ses offres.<\/p>\n\n\n\n<p>Il ne vous reste plus qu'\u00e0 partager l'histoire de vos clients. De nombreuses entreprises utilisent des <a href=\"https:\/\/memberpress.com\/fr\/blog\/blogging-tips-how-to-start-a-blog-in-2022-tricks-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"articles de blog\">articles de blog<\/a> pour mettre en valeur ces t\u00e9moignages. Nous vous recommandons \u00e9galement de partager votre histoire sur les m\u00e9dias sociaux et m\u00eame dans votre site web. <a href=\"https:\/\/memberpress.com\/fr\/blog\/build-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"messages de marketing par courrier \u00e9lectronique\">messages de marketing par courrier \u00e9lectronique<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Au fur et \u00e0 mesure que les consommateurs deviennent <a href=\"https:\/\/www.marketingcharts.com\/brand-related\/csr-111584\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">de plus en plus m\u00e9fiants<\/a> Pour gagner la confiance des consommateurs, il est souvent n\u00e9cessaire de s'appuyer sur des recommandations \u00e9manant de personnes r\u00e9elles. Heureusement, les t\u00e9moignages de clients constituent une strat\u00e9gie de marketing efficace pour promouvoir votre entreprise et vos produits.<\/p>\n\n\n\n<p>Pour r\u00e9sumer, voici comment r\u00e9diger une histoire de client en trois \u00e9tapes simples :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Trouvez une histoire qui illustre un probl\u00e8me.<\/li><li>Expliquez comment votre entreprise a r\u00e9solu ce probl\u00e8me.<\/li><li>Proposez cette solution \u00e0 d'autres personnes confront\u00e9es au m\u00eame probl\u00e8me.<\/li><\/ol>\n\n\n\n<p>Avez-vous des questions sur la cr\u00e9ation et le partage d'histoires de clients ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p><strong>Si vous avez aim\u00e9 cet article, n'h\u00e9sitez pas \u00e0 <\/strong><a href=\"https:\/\/memberpress.com\/fr\/subscribe-to-the-memberpress-blog\/\"><strong>s'abonner au blog MemberPress<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Connecting with your audience is more important than ever. Consumers are increasingly looking to friends, influencers, and reviews when deciding which companies to do business with. Knowing how to do a customer story can help you connect with your audience on a more personal level. In fact, in post-COVID markets, using a more conversational approach [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":39959,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[377,942,94],"tags":[187,322],"class_list":{"0":"post-37410","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-case-studies","8":"category-customer-stories","9":"category-marketing","10":"tag-marketing-strategies","11":"tag-online-business","12":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Customer stories are a powerful way to promote your company using recommendations from real-life customers. 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Consumers are increasingly looking to friends, influencers, and reviews when deciding which companies to do business with. <\/p>","content":[{"type":"text","data":"Connecting with your audience is more important than ever. Consumers are increasingly looking to friends, influencers, and reviews when deciding which companies to do business with. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Knowing how to do a customer story can help you <a href=\"https:\/\/memberpress.com\/blog\/ways-to-make-a-more-personalized-connection-with-your-online-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\">connect with your audience<\/a> on a more personal level. In fact, in post-COVID markets, using a more conversational approach has <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2020\/11\/10\/the-next-era-of-social-media-marketing-is-here\/?sh=7bc060701b9a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">proven effective<\/a>.&nbsp;<\/p>","content":[{"type":"text","data":"Knowing how to do a customer story can help you <a href=\"https:\/\/memberpress.com\/blog\/ways-to-make-a-more-personalized-connection-with-your-online-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\">connect with your audience<\/a> on a more personal level. In fact, in post-COVID markets, using a more conversational approach has <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2020\/11\/10\/the-next-era-of-social-media-marketing-is-here\/?sh=7bc060701b9a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">proven effective<\/a>.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll explain what customer stories are, why they are effective marketing tools, and how to create them for your business. Let's take a look!<\/p>","content":[{"type":"text","data":"In this article, we'll explain what customer stories are, why they are effective marketing tools, and how to create them for your business. Let's take a look!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">An Overview of Customer Stories<\/h2>","content":"Une vue d'ensemble des t\u00e9moignages de clients","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>You can showcase customer stories through text or video. They're real-life positive customer experiences that encourage other consumers to choose a business's products or services. <\/p>","content":[{"type":"text","data":"You can showcase customer stories through text or video. They're real-life positive customer experiences that encourage other consumers to choose a business's products or services. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>These stories can be effective for promoting specific products and services. They can also improve your brand's overall image.<\/p>","content":[{"type":"text","data":"These stories can be effective for promoting specific products and services. They can also improve your brand's overall image."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Member case studies use a similar approach to customer stories. You can collect opinions from your members about their satisfaction and their perspective on your quality of service. <\/p>","content":[{"type":"text","data":"Member case studies use a similar approach to customer stories. You can collect opinions from your members about their satisfaction and their perspective on your quality of service. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Then, you can use this real-life data to encourage other people to sign up for your <a href=\"https:\/\/memberpress.com\/blog\/convert-site-to-membership-model\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"members-only services\">members-only services<\/a>. <\/p>","content":[{"type":"text","data":"Then, you can use this real-life data to encourage other people to sign up for your <a href=\"https:\/\/memberpress.com\/blog\/convert-site-to-membership-model\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"members-only services\">members-only services<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, <a href=\"https:\/\/www.tesla.com\/customer-stories\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tesla<\/a> uses customer stories to show how its technologies and innovations impact real people and improve their lives:<\/p>","content":[{"type":"text","data":"For example, <a href=\"https:\/\/www.tesla.com\/customer-stories\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tesla<\/a> uses customer stories to show how its technologies and innovations impact real people and improve their lives:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png\" alt=\"Tesla shows how to do a customer story. \" class=\"wp-image-37409\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png","alt":"Tesla shows how to do a customer story. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png","linkDestination":"media","align":"center"},"style":{"width":702,"height":613,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>However, you don't have to be as influential as Tesla to use customer stories! You can tweak these testimonials to show how you make a difference in your customers' lives. <\/p>","content":[{"type":"text","data":"However, you don't have to be as influential as Tesla to use customer stories! You can tweak these testimonials to show how you make a difference in your customers' lives. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For instance, at MemberPress, we regularly share <a href=\"https:\/\/memberpress.com\/blog\/memberpress-customer-story-mymindfulmovement-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer stories<\/a>, showing how our product has <a href=\"https:\/\/memberpress.com\/blog\/memberpress-customer-story-days-at-dunrovin-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">changed people's lives<\/a>.&nbsp;There's no reason why you can't use a similar approach.<\/p>","content":[{"type":"text","data":"For instance, at MemberPress, we regularly share <a href=\"https:\/\/memberpress.com\/blog\/memberpress-customer-story-mymindfulmovement-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer stories<\/a>, showing how our product has <a href=\"https:\/\/memberpress.com\/blog\/memberpress-customer-story-days-at-dunrovin-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">changed people's lives<\/a>.&nbsp;There's no reason why you can't use a similar approach."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"Customer Stories: Non-Techie Yoga Teacher Turned Digital Businesswoman (MemberPress)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YPuyjf4Qick?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"T\u00e9moignages de clients : Une professeure de yoga non technicienne devenue une femme d&#039;affaires num\u00e9rique (MemberPress)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YPuyjf4Qick?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/youtu.be\/YPuyjf4Qick?rel=0","caption":"WATCH &gt;&gt; My Mindful movement customer story featuring yoga instructor and creator helen faliveno","url":"https:\/\/youtu.be\/YPuyjf4Qick?rel=0"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Customer Stories Are Effective<\/h2>","content":"Pourquoi les histoires de clients sont-elles efficaces ?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Customer stories help you connect with your audience beyond traditional marketing tactics. <a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Studies<\/a> show that consumers are now less likely to trust faceless companies and are instead turning to unbiased shopping recommendations. <\/p>","content":[{"type":"text","data":"Customer stories help you connect with your audience beyond traditional marketing tactics. <a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Studies<\/a> show that consumers are now less likely to trust faceless companies and are instead turning to unbiased shopping recommendations. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Connecting with your audience can also help you build a community and a loyal customer base. A good way to kickstart that trust is to share positive experiences your customers have had in the past. <\/p>","content":[{"type":"text","data":"Connecting with your audience can also help you build a community and a loyal customer base. A good way to kickstart that trust is to share positive experiences your customers have had in the past. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While testimonials could be embellished or outright faked, an authentic interview featuring a peer can be powerful.<\/p>","content":[{"type":"text","data":"While testimonials could be embellished or outright faked, an authentic interview featuring a peer can be powerful."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Ideally, customer stories should provide real-world examples of the benefits your products or services offer. Hearing how your company helped a real person with a real problem can motivate someone in a similar situation to sign up. <\/p>","content":[{"type":"text","data":"Ideally, customer stories should provide real-world examples of the benefits your products or services offer. Hearing how your company helped a real person with a real problem can motivate someone in a similar situation to sign up. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Do a Customer Story or Member Case Study (In 3 Easy Steps)<\/h2>","content":"Comment r\u00e9aliser une histoire de client ou une \u00e9tude de cas de membre (en 3 \u00e9tapes faciles)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Knowing how to do a customer story effectively can be super valuable for modern marketing. Here are a few easy steps to get you started!<\/p>","content":[{"type":"text","data":"Knowing how to do a customer story effectively can be super valuable for modern marketing. Here are a few easy steps to get you started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 1: Find a Story to Tell<\/h3>","content":"\u00c9tape 1 : Trouver une histoire \u00e0 raconter","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The first thing you need, of course, is a story. <\/p>","content":[{"type":"text","data":"The first thing you need, of course, is a story. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Happy customers are almost always willing to meet up via Zoom for a quick chat. If your business caters to other businesses, chances are they'll be happy to accept the free exposure. But how do you find these satisfied customers?<\/p>","content":[{"type":"text","data":"Happy customers are almost always willing to meet up via Zoom for a quick chat. If your business caters to other businesses, chances are they'll be happy to accept the free exposure. But how do you find these satisfied customers?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It's actually pretty easy. You may already have some loyal customer advocates you can reach out to and share their experiences. Otherwise, you may need to look for leads in your reviews and testimonials.<\/p>","content":[{"type":"text","data":"It's actually pretty easy. You may already have some loyal customer advocates you can reach out to and share their experiences. Otherwise, you may need to look for leads in your reviews and testimonials."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here are a few channels to get you started:<\/p>","content":[{"type":"text","data":"Here are a few channels to get you started:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Reviewers <\/strong>\u2013 Get in touch with users who've reviewed your product or service either on your site or through outside review websites (positively, of course!).<\/li><li><strong>Past contacts<\/strong> \u2013 Check your email history for past exchanges with customers.<\/li><li><strong>Google <\/strong>\u2013 Do a search to see if any bloggers have mentioned your site.&nbsp;<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>R\u00e9viseurs <\/strong>- Prenez contact avec les utilisateurs qui ont donn\u00e9 leur avis sur votre produit ou service, soit sur votre site, soit par l'interm\u00e9diaire de sites d'\u00e9valuation externes (de mani\u00e8re positive, bien s\u00fbr !).<\/li><li><strong>Contacts ant\u00e9rieurs<\/strong> - Consultez l'historique de vos courriels pour v\u00e9rifier si vous avez d\u00e9j\u00e0 \u00e9chang\u00e9 avec des clients.<\/li><li><strong>Google <\/strong>- Faites une recherche pour voir si des blogueurs ont mentionn\u00e9 votre site.&nbsp;<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png\" alt=\"Bakery reviews. \" class=\"wp-image-37407\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png","alt":"Bakery reviews. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png","linkDestination":"media","align":"center"},"style":{"width":667,"height":443,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Another option is to <strong>directly contact the folks on your email list<\/strong>. Put together a short and sweet message inviting customers to contact you about a feature story.<\/p>","content":[{"type":"text","data":"Another option is to <strong>directly contact the folks on your email list<\/strong>. Put together a short and sweet message inviting customers to contact you about a feature story."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In your email, be sure to <strong>outline the benefits<\/strong> of participating. For example, if the customer is a business owner, offer to give their site a dofollow link in the accompanying blog post.<\/p>","content":[{"type":"text","data":"In your email, be sure to <strong>outline the benefits<\/strong> of participating. For example, if the customer is a business owner, offer to give their site a dofollow link in the accompanying blog post."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Then you can sift through your responses, looking for relatable stories that promote your company or the specific products you want to gain exposure.<\/p>","content":[{"type":"text","data":"Then you can sift through your responses, looking for relatable stories that promote your company or the specific products you want to gain exposure."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A compelling customer story will present a common problem in a way that's believable and easy to understand. Would-be customers looking to solve a similar issue should find the story relatable and motivating.<\/p>","content":[{"type":"text","data":"A compelling customer story will present a common problem in a way that's believable and easy to understand. Would-be customers looking to solve a similar issue should find the story relatable and motivating."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"Customer Stories: Music Teacher Goes Virtual + Powers Full-Time Living on WordPress (MemberPress)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W_Hc2YUdQMQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"Histoires de clients : Un professeur de musique passe au virtuel et gagne sa vie \u00e0 temps plein gr\u00e2ce \u00e0 WordPress (MemberPress)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W_Hc2YUdQMQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=W_Hc2YUdQMQ","caption":"watch &gt;&gt; Theguitarlesson.com customer story featuring creator-entrepreneur tom fontana","url":"https:\/\/www.youtube.com\/watch?v=W_Hc2YUdQMQ"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 2: Show How Your Company Solved the Problem<\/h3>","content":"\u00c9tape 2 : Montrer comment votre entreprise a r\u00e9solu le probl\u00e8me","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Enter your company. The main focus of your customer story is to illustrate how your product or service solved a problem for the consumer in question.&nbsp;<\/p>","content":[{"type":"text","data":"Enter your company. The main focus of your customer story is to illustrate how your product or service solved a problem for the consumer in question.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Remember, an authentic, real-world example from a person is often more inspiring than a sales pitch from a company.<\/p>","content":[{"type":"text","data":"Remember, an authentic, real-world example from a person is often more inspiring than a sales pitch from a company."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While many <a href=\"https:\/\/memberpress.com\/blog\/social-media-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"marketing strategies\">marketing strategies<\/a> often use a similar approach, a customer story is unique. It demonstrates how the problem <em>was<\/em> solved rather than promises it <em>will be<\/em> solved. <\/p>","content":[{"type":"text","data":"While many <a href=\"https:\/\/memberpress.com\/blog\/social-media-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"marketing strategies\">marketing strategies<\/a> often use a similar approach, a customer story is unique. It demonstrates how the problem <em>was<\/em> solved rather than promises it <em>will be<\/em> solved. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As you can see, we use this approach in our own customer stories:<\/p>","content":[{"type":"text","data":"As you can see, we use this approach in our own customer stories:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png\" alt=\"MemberPress customer story. \" class=\"wp-image-37433\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story.png","alt":"MemberPress customer story. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":656,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Ideally, your customer story should highlight how your company solved the problem and how the client's life improved. <\/p>","content":[{"type":"text","data":"Ideally, your customer story should highlight how your company solved the problem and how the client's life improved. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Don't be afraid to promote your business through your writing, as long as you stay true to the client's experience. <strong>The goal is to encourage viewers to pursue the same results.<\/strong><\/p>","content":[{"type":"text","data":"Don't be afraid to promote your business through your writing, as long as you stay true to the client's experience. <strong>The goal is to encourage viewers to pursue the same results.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"Customer Stories: Virtual Co-working Space Rakes in Real Revenue (MemberPress)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/h6ZvZp1y1RQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"T\u00e9moignages de clients : Un espace de co-working virtuel g\u00e9n\u00e8re des revenus r\u00e9els (MemberPress)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/h6ZvZp1y1RQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=h6ZvZp1y1RQ","caption":"WATch &gt;&gt; Grapeseed collective customer story featuring creator-entrepreneur Jill Knobeloch","url":"https:\/\/www.youtube.com\/watch?v=h6ZvZp1y1RQ"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 3: Offer to Solve That Problem for Others<\/h3>","content":"\u00c9tape 3 : Proposer de r\u00e9soudre ce probl\u00e8me pour les autres","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Now that you have established your company's ability to solve a consumer problem, it's time to offer that solution to new customers. <\/p>","content":[{"type":"text","data":"Now that you have established your company's ability to solve a consumer problem, it's time to offer that solution to new customers. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can do this by being clear about <em>how<\/em> your products or services can help. You'll also want to tell readers how they can access those benefits.<\/p>","content":[{"type":"text","data":"You can do this by being clear about <em>how<\/em> your products or services can help. You'll also want to tell readers how they can access those benefits."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can include links to your products and services, targeted copy, and a <a href=\"https:\/\/memberpress.com\/blog\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Call to Action (CTA)\">call to action (CTA)<\/a> like we did in our Dunrovin Ranch customer story blog post (see screenshot below):<\/p>","content":[{"type":"text","data":"You can include links to your products and services, targeted copy, and a <a href=\"https:\/\/memberpress.com\/blog\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Call to Action (CTA)\">call to action (CTA)<\/a> like we did in our Dunrovin Ranch customer story blog post (see screenshot below):"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png\" alt=\"How to do a customer story with MemberPress. \" class=\"wp-image-37434\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2.png","alt":"How to do a customer story with MemberPress. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":559,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>All these elements can encourage readers to learn more about your business and its offerings.<\/p>","content":[{"type":"text","data":"All these elements can encourage readers to learn more about your business and its offerings."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Then it's just a matter of sharing your customer story. Many companies use dedicated <a href=\"https:\/\/memberpress.com\/blog\/blogging-tips-how-to-start-a-blog-in-2022-tricks-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"blog posts\">blog posts<\/a> to highlight these testimonials. We also recommend sharing your story across social media and even in your <a href=\"https:\/\/memberpress.com\/blog\/build-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"email marketing messages\">email marketing messages<\/a>. <\/p>","content":[{"type":"text","data":"Then it's just a matter of sharing your customer story. Many companies use dedicated <a href=\"https:\/\/memberpress.com\/blog\/blogging-tips-how-to-start-a-blog-in-2022-tricks-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"blog posts\">blog posts<\/a> to highlight these testimonials. We also recommend sharing your story across social media and even in your <a href=\"https:\/\/memberpress.com\/blog\/build-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"email marketing messages\">email marketing messages<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As consumers become <a href=\"https:\/\/www.marketingcharts.com\/brand-related\/csr-111584\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">increasingly distrustful<\/a> of businesses, earning their trust often requires recommendations from real people. Fortunately, using customer stories is an effective marketing strategy for promoting your business and products.<\/p>","content":[{"type":"text","data":"As consumers become <a href=\"https:\/\/www.marketingcharts.com\/brand-related\/csr-111584\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">increasingly distrustful<\/a> of businesses, earning their trust often requires recommendations from real people. Fortunately, using customer stories is an effective marketing strategy for promoting your business and products."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To recap, here's how to do a customer story in three easy steps:<\/p>","content":[{"type":"text","data":"To recap, here's how to do a customer story in three easy steps:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Find a story that showcases a problem.<\/li><li>Explain how your company solved that problem.<\/li><li>Offer that solution to others with the same problem.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Trouvez une histoire qui illustre un probl\u00e8me.<\/li><li>Expliquez comment votre entreprise a r\u00e9solu ce probl\u00e8me.<\/li><li>Proposez cette solution \u00e0 d'autres personnes confront\u00e9es au m\u00eame probl\u00e8me.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about creating and sharing customer stories? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about creating and sharing customer stories? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to <\/strong><a href=\"https:\/\/memberpress.com\/subscribe-to-the-memberpress-blog\/\"><strong>subscribe to the MemberPress blog<\/strong><\/a><strong>!<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to <\/strong><a href=\"https:\/\/memberpress.com\/subscribe-to-the-memberpress-blog\/\"><strong>subscribe to the MemberPress blog<\/strong><\/a><strong>!<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/37410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=37410"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/37410\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/39959"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=37410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=37410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=37410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}