{"id":37410,"date":"2022-07-26T05:00:00","date_gmt":"2022-07-26T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=37410"},"modified":"2022-11-16T15:13:37","modified_gmt":"2022-11-16T22:13:37","slug":"how-to-do-a-customer-story","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-do-a-customer-story\/","title":{"rendered":"Comment r\u00e9diger une histoire de client (et pourquoi vous devriez le faire)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Il est plus important que jamais de se rapprocher de son public. Les consommateurs se tournent de plus en plus vers leurs amis, les influenceurs et les avis lorsqu'ils d\u00e9cident avec quelle entreprise faire affaire. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab93f40e6994\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab93f40e6994\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-do-a-customer-story\/#An_Overview_of_Customer_Stories\" >Une vue d'ensemble des t\u00e9moignages de clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-do-a-customer-story\/#Why_Customer_Stories_Are_Effective\" >Pourquoi les histoires de clients sont-elles efficaces ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-do-a-customer-story\/#How_to_Do_a_Customer_Story_or_Member_Case_Study_In_3_Easy_Steps\" >Comment r\u00e9aliser une histoire de client ou une \u00e9tude de cas de membre (en 3 \u00e9tapes faciles)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-do-a-customer-story\/#Step_1_Find_a_Story_to_Tell\" >\u00c9tape 1 : Trouver une histoire \u00e0 raconter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-do-a-customer-story\/#Step_2_Show_How_Your_Company_Solved_the_Problem\" >\u00c9tape 2 : Montrez comment votre entreprise a r\u00e9solu le probl\u00e8me<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-do-a-customer-story\/#Step_3_Offer_to_Solve_That_Problem_for_Others\" >\u00c9tape 3 Proposer de r\u00e9soudre ce probl\u00e8me pour les autres<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-do-a-customer-story\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Savoir comment r\u00e9diger une histoire de client peut vous aider \u00e0 <a href=\"https:\/\/memberpress.com\/fr\/blog\/ways-to-make-a-more-personalized-connection-with-your-online-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\">se connecter \u00e0 son public<\/a> \u00e0 un niveau plus personnel. En fait, sur les march\u00e9s post-COVID, l'utilisation d'une approche plus conversationnelle a permis d'am\u00e9liorer la qualit\u00e9 de la communication. <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2020\/11\/10\/the-next-era-of-social-media-marketing-is-here\/?sh=7bc060701b9a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">une efficacit\u00e9 prouv\u00e9e<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons vous expliquer ce que sont les t\u00e9moignages clients, pourquoi ils constituent des outils marketing efficaces et comment les cr\u00e9er pour votre entreprise. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Overview_of_Customer_Stories\"><\/span>Une vue d'ensemble des t\u00e9moignages de clients<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez mettre en avant les t\u00e9moignages de clients sous forme de texte ou de vid\u00e9o. Il s'agit d'exp\u00e9riences client positives et authentiques qui incitent d'autres consommateurs \u00e0 choisir les produits ou services d'une entreprise. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces r\u00e9cits peuvent s'av\u00e9rer efficaces pour promouvoir des produits et services sp\u00e9cifiques. Ils peuvent \u00e9galement am\u00e9liorer l'image globale de votre marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les \u00e9tudes de cas sur les membres utilisent une approche similaire \u00e0 celle des t\u00e9moignages de clients. Vous pouvez recueillir les avis de vos membres sur leur satisfaction et leur point de vue sur la qualit\u00e9 de votre service. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez ensuite utiliser ces donn\u00e9es r\u00e9elles pour encourager d'autres personnes \u00e0 s'inscrire \u00e0 votre programme. <a href=\"https:\/\/memberpress.com\/fr\/blog\/convert-site-to-membership-model\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"services r\u00e9serv\u00e9s aux membres\">services r\u00e9serv\u00e9s aux membres<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, <a href=\"https:\/\/www.tesla.com\/customer-stories\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tesla<\/a> utilise des t\u00e9moignages de clients pour montrer comment ses technologies et ses innovations ont un impact sur des personnes r\u00e9elles et am\u00e9liorent leur vie :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png\"><img decoding=\"async\" width=\"702\" height=\"613\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png\" alt=\"Tesla montre comment r\u00e9aliser une histoire de client. \" class=\"wp-image-37409\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png 702w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-300x262.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-195x170.png 195w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-593x518.png 593w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-156x136.png 156w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Cependant, pas besoin d\u2019avoir autant d\u2019influence que Tesla pour utiliser les t\u00e9moignages de clients ! Vous pouvez adapter ces t\u00e9moignages pour montrer en quoi vous faites la diff\u00e9rence dans la vie de vos clients. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, chez MemberPress, nous partageons r\u00e9guli\u00e8rement <a href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-customer-story-mymindfulmovement-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u00e9moignages de clients<\/a>Le rapport de la Commission europ\u00e9enne montre que notre produit a permis d'am\u00e9liorer la qualit\u00e9 de la vie. <a href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-customer-story-days-at-dunrovin-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">a chang\u00e9 la vie des gens<\/a>. Il n'y a aucune raison pour que vous ne puissiez pas adopter une approche similaire.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"1SAoNhOqtgyaHMU5RzVXQKpb9liGJ8kIudr\"><div class=\"responsive-video\"><iframe title=\"T\u00e9moignages de clients : Une professeure de yoga non technicienne devenue une femme d&#039;affaires num\u00e9rique (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YPuyjf4Qick?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>WATCH &gt;&gt; L'histoire des clients de My Mindful Movement avec Helen Faliveno, instructrice de yoga et cr\u00e9atrice.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Customer_Stories_Are_Effective\"><\/span>Pourquoi les histoires de clients sont-elles efficaces ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les t\u00e9moignages de clients vous permettent d'\u00e9tablir un lien avec votre public au-del\u00e0 des tactiques de marketing traditionnelles. <a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00c9tudes<\/a> montrent que les consommateurs sont d\u00e9sormais moins enclins \u00e0 faire confiance \u00e0 des entreprises sans visage et qu'ils se tournent plut\u00f4t vers des recommandations d'achat impartiales. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le fait d'entrer en contact avec votre public peut \u00e9galement vous aider \u00e0 cr\u00e9er une communaut\u00e9 et une base de clients fid\u00e8les. Un bon moyen d'instaurer cette confiance est de partager les exp\u00e9riences positives que vos clients ont eues dans le pass\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alors que les t\u00e9moignages peuvent \u00eatre embellis ou carr\u00e9ment truqu\u00e9s, une interview authentique d'un pair peut avoir un impact consid\u00e9rable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Id\u00e9alement, les t\u00e9moignages de clients devraient fournir des exemples concrets des avantages offerts par vos produits ou services. Le fait d'entendre comment votre entreprise a aid\u00e9 une personne r\u00e9elle \u00e0 r\u00e9soudre un probl\u00e8me r\u00e9el peut inciter une personne se trouvant dans une situation similaire \u00e0 s'inscrire. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Do_a_Customer_Story_or_Member_Case_Study_In_3_Easy_Steps\"><\/span>Comment r\u00e9aliser une histoire de client ou une \u00e9tude de cas de membre (en 3 \u00e9tapes faciles)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Savoir comment r\u00e9diger une histoire de client de mani\u00e8re efficace peut s'av\u00e9rer tr\u00e8s utile pour le marketing moderne. Voici quelques \u00e9tapes simples pour vous aider \u00e0 d\u00e9marrer !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Find_a_Story_to_Tell\"><\/span>\u00c9tape 1 : Trouver une histoire \u00e0 raconter<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La premi\u00e8re chose dont vous avez besoin, bien s\u00fbr, c'est d'une histoire. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les clients satisfaits sont presque toujours dispos\u00e9s \u00e0 se retrouver sur Zoom pour une br\u00e8ve discussion. Si votre entreprise s'adresse \u00e0 d'autres entreprises, il y a de fortes chances qu'elles soient ravies de b\u00e9n\u00e9ficier de cette visibilit\u00e9 gratuite. Mais comment trouver ces clients satisfaits ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En fait, c'est assez simple. Vous disposez peut-\u00eatre d\u00e9j\u00e0 de clients fid\u00e8les et enthousiastes que vous pouvez contacter pour qu'ils partagent leur exp\u00e9rience. Sinon, vous devrez peut-\u00eatre rechercher des pistes dans vos avis et t\u00e9moignages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici quelques canaux pour vous aider \u00e0 d\u00e9marrer :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>R\u00e9viseurs <\/strong>\u2013 Contactez les utilisateurs qui ont laiss\u00e9 un avis sur votre produit ou service, que ce soit sur votre site ou sur des sites d'avis tiers (un avis positif, bien s\u00fbr !).<\/li><li><strong>Contacts ant\u00e9rieurs<\/strong> - Consultez l'historique de vos courriels pour v\u00e9rifier si vous avez d\u00e9j\u00e0 \u00e9chang\u00e9 avec des clients.<\/li><li><strong>Google <\/strong>- Faites une recherche pour voir si des blogueurs ont mentionn\u00e9 votre site.&nbsp;<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png\"><img decoding=\"async\" width=\"667\" height=\"443\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png\" alt=\"Revue de la boulangerie. \" class=\"wp-image-37407\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png 667w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-300x199.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-256x170.png 256w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-600x400.png 600w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Une autre option consiste \u00e0 <strong>contacter directement les personnes figurant sur votre liste d'adresses \u00e9lectroniques<\/strong>. R\u00e9digez un message court et agr\u00e9able invitant les clients \u00e0 vous contacter au sujet d'un article de fond.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans votre courriel, veillez \u00e0 <strong>pr\u00e9senter les avantages<\/strong> de participer. Par exemple, si le client est un chef d'entreprise, proposez-lui d'ins\u00e9rer un lien dofollow sur son site dans l'article de blog qui l'accompagne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez ensuite passer en revue vos r\u00e9ponses, \u00e0 la recherche d'anecdotes pertinentes qui promeuvent votre entreprise ou les produits sp\u00e9cifiques que vous souhaitez faire conna\u00eetre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un t\u00e9moignage client convaincant pr\u00e9sentera un probl\u00e8me courant de mani\u00e8re cr\u00e9dible et facile \u00e0 comprendre. Les clients potentiels cherchant \u00e0 r\u00e9soudre un probl\u00e8me similaire devraient se sentir concern\u00e9s par ce t\u00e9moignage et y trouver une source de motivation.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"z5d4QePEoAq\"><div class=\"responsive-video\"><iframe title=\"Histoires de clients : Un professeur de musique passe au virtuel et gagne sa vie \u00e0 temps plein gr\u00e2ce \u00e0 WordPress (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W_Hc2YUdQMQ?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>watch &gt;&gt; L'histoire des clients de Theguitarlesson.com avec le cr\u00e9ateur-entrepreneur Tom Fontana<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Show_How_Your_Company_Solved_the_Problem\"><\/span>\u00c9tape 2 : Montrer comment votre entreprise a r\u00e9solu le probl\u00e8me<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Entrez dans votre entreprise. L'objectif principal de votre histoire de client est d'illustrer comment votre produit ou service a r\u00e9solu un probl\u00e8me pour le consommateur en question.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N'oubliez pas qu'un exemple authentique et concret donn\u00e9 par une personne est souvent plus inspirant qu'un argumentaire de vente \u00e9manant d'une entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alors que de nombreux <a href=\"https:\/\/memberpress.com\/fr\/blog\/social-media-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"strat\u00e9gies de marketing\">strat\u00e9gies de marketing<\/a> Bien qu'il s'agisse souvent d'une approche similaire, le r\u00e9cit d'un client est unique. Il montre comment le probl\u00e8me <em>\u00e9tait<\/em> r\u00e9solu plut\u00f4t que de le promettre <em>sera<\/em> r\u00e9solu. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme vous pouvez le constater, nous utilisons cette approche dans nos propres t\u00e9moignages de clients :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png\" alt=\"T\u00e9moignage d&#039;un client de MemberPress. \" class=\"wp-image-37433\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-300x192.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-768x492.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-265x170.png 265w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-840x538.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1068x684.png 1068w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-700x448.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-156x100.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1080x692.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story.png 1288w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Id\u00e9alement, votre t\u00e9moignage client devrait mettre en avant la mani\u00e8re dont votre entreprise a r\u00e9solu le probl\u00e8me et comment la vie du client s'en est trouv\u00e9e am\u00e9lior\u00e9e. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N'h\u00e9sitez pas \u00e0 faire la promotion de votre entreprise \u00e0 travers vos textes, \u00e0 condition de rester fid\u00e8le \u00e0 l'exp\u00e9rience v\u00e9cue par le client. <strong>L'objectif est d'encourager les t\u00e9l\u00e9spectateurs \u00e0 obtenir les m\u00eames r\u00e9sultats.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"KWuEYFhgVcrBILFHg8yOfUDksTNKnsweMhM78DO2ywb657vBlY5CzHoXtqUZc64ajzpL2qTd1Ix4CxaRil09nQ\"><div class=\"responsive-video\"><iframe title=\"T\u00e9moignages de clients : Un espace de co-working virtuel g\u00e9n\u00e8re des revenus r\u00e9els (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/h6ZvZp1y1RQ?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>WATch &gt;&gt; T\u00e9moignage d'un client de Grapeseed collective, le cr\u00e9ateur-entrepreneur Jill Knobeloch<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Offer_to_Solve_That_Problem_for_Others\"><\/span>\u00c9tape 3 : Proposer de r\u00e9soudre ce probl\u00e8me pour les autres<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant que vous avez d\u00e9montr\u00e9 la capacit\u00e9 de votre entreprise \u00e0 r\u00e9soudre un probl\u00e8me rencontr\u00e9 par les consommateurs, il est temps de proposer cette solution \u00e0 de nouveaux clients. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour ce faire, vous devez \u00eatre clair sur les points suivants <em>comment<\/em> vos produits ou services peuvent y contribuer. Vous devrez \u00e9galement expliquer \u00e0 vos lecteurs comment ils peuvent profiter de ces avantages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez inclure des liens vers vos produits et services, un texte cibl\u00e9 et un message de bienvenue. <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Appel \u00e0 l&#039;action (CTA)\">appel \u00e0 l'action (CTA)<\/a> comme nous l'avons fait dans notre article de blog sur l'histoire du client de Dunrovin Ranch (voir la capture d'\u00e9cran ci-dessous) :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png\" alt=\"Comment r\u00e9aliser une histoire de client avec MemberPress. \" class=\"wp-image-37434\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-300x164.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-768x419.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-311x170.png 311w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-840x459.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1216x664.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-700x382.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-156x85.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1080x590.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2.png 1527w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Tous ces \u00e9l\u00e9ments peuvent inciter les lecteurs \u00e0 en savoir plus sur votre entreprise et ses offres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il ne vous reste plus qu'\u00e0 partager le t\u00e9moignage de votre client. De nombreuses entreprises ont recours \u00e0 des <a href=\"https:\/\/memberpress.com\/fr\/blog\/blogging-tips-how-to-start-a-blog-in-2022-tricks-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"articles de blog\">articles de blog<\/a> pour mettre en valeur ces t\u00e9moignages. Nous vous recommandons \u00e9galement de partager votre histoire sur les m\u00e9dias sociaux et m\u00eame dans votre site web. <a href=\"https:\/\/memberpress.com\/fr\/blog\/build-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"messages de marketing par courrier \u00e9lectronique\">messages de marketing par courrier \u00e9lectronique<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au fur et \u00e0 mesure que les consommateurs deviennent <a href=\"https:\/\/www.marketingcharts.com\/brand-related\/csr-111584\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">de plus en plus m\u00e9fiants<\/a> Pour gagner la confiance des consommateurs, il est souvent n\u00e9cessaire de s'appuyer sur des recommandations \u00e9manant de personnes r\u00e9elles. Heureusement, les t\u00e9moignages de clients constituent une strat\u00e9gie de marketing efficace pour promouvoir votre entreprise et vos produits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour r\u00e9sumer, voici comment r\u00e9diger un t\u00e9moignage client en trois \u00e9tapes simples :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Trouvez une histoire qui illustre un probl\u00e8me.<\/li><li>Expliquez comment votre entreprise a r\u00e9solu ce probl\u00e8me.<\/li><li>Proposez cette solution \u00e0 d'autres personnes confront\u00e9es au m\u00eame probl\u00e8me.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur la cr\u00e9ation et le partage d'histoires de clients ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'h\u00e9sitez pas \u00e0 <\/strong><a href=\"https:\/\/memberpress.com\/fr\/subscribe-to-the-memberpress-blog\/\"><strong>s'abonner au blog MemberPress<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Connecting with your audience is more important than ever. Consumers are increasingly looking to friends, influencers, and reviews when deciding which companies to do business with. Knowing how to do a customer story can help you connect with your audience on a more personal level. In fact, in post-COVID markets, using a more conversational approach [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":39959,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[377,942,94],"tags":[187,322],"class_list":["post-37410","post","type-post","status-publish","format-standard","has-post-thumbnail","category-case-studies","category-customer-stories","category-marketing","tag-marketing-strategies","tag-online-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Customer stories are a powerful way to promote your company using recommendations from real-life customers. 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