{"id":38120,"date":"2022-09-15T05:00:00","date_gmt":"2022-09-15T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=38120"},"modified":"2025-09-04T10:44:27","modified_gmt":"2025-09-04T14:44:27","slug":"how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/","title":{"rendered":"Comment r\u00e9cup\u00e9rer les paiements \u00e9chou\u00e9s et r\u00e9duire le taux de d\u00e9sabonnement des sites d'adh\u00e9sion ?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">En tant que propri\u00e9taire d'une petite entreprise ou entrepreneur individuel, il n'y a pas grand-chose de pire que d'\u00eatre confront\u00e9 \u00e0 des impay\u00e9s. Trop souvent, un \u00e9chec de paiement signifie la perte d'un client. Et pour quelle raison ? <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6aaa9b496b3d7\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aaa9b496b3d7\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/#Why_You_Need_to_Reduce_Your_Sites_Churn_Rate\" >Pourquoi vous devez r\u00e9duire le taux de d\u00e9sabonnement de votre site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/#What_is_a_Failed_Payment\" >Qu'est-ce qu'un d\u00e9faut de paiement ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/#What_Failed_Payments_Mean_for_Your_Membership_Site\" >Ce que les \u00e9checs de paiement signifient pour votre site d'adh\u00e9sion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/#How_to_Recover_Failed_Payments\" >Comment r\u00e9cup\u00e9rer les paiements non effectu\u00e9s<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/#So_Whats_the_Result\" >Alors, quel est le r\u00e9sultat ?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Parce que, quelque part, un ordinateur s'est tromp\u00e9 ? Cela me semble injuste !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le pire, c'est lorsque les syst\u00e8mes mis en place ne permettent pas de r\u00e9soudre le probl\u00e8me. S'ils sont confront\u00e9s \u00e0 ce genre de difficult\u00e9s, vos clients auront besoin d'une approche personnalis\u00e9e et humaine. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je ne saurais vous dire combien de fois j'ai rencontr\u00e9 des probl\u00e8mes d'assistance li\u00e9s aux robots lors de mes propres achats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais pas d\u2019inqui\u00e9tude : il existe des solutions \u00e0 ces probl\u00e8mes ! L\u2019\u00e9quipe formidable de LTVplus dispose d\u2019un large \u00e9ventail d\u2019agents d\u2019assistance talentueux, form\u00e9s par MemberPress, qui peuvent vous aider \u00e0 d\u00e9velopper votre activit\u00e9 et votre mod\u00e8le d\u2019assistance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voyons pourquoi vous pourriez vouloir renforcer l'aide \u00e0 la r\u00e9cup\u00e9ration des paiements non effectu\u00e9s et pourquoi vous pourriez essayer LTVplus.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Ce que le recouvrement des impay\u00e9s apporte \u00e0 votre entreprise<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">La r\u00e9duction du taux de d\u00e9sabonnement est un \u00e9l\u00e9ment essentiel de la r\u00e9cup\u00e9ration des \u00e9checs de paiement. Il s'agit essentiellement de r\u00e9duire le nombre de clients qui quittent votre entreprise et de diminuer le nombre d'erreurs de paiement.<a href=\"https:\/\/memberpress.com\/fr\/blog\/return-visitors-membership-site\/\" title=\"\"> conserver les membres existants<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce qui est logique. Le marketing et l'int\u00e9gration de nouveaux membres sur votre site d'adh\u00e9sion sont co\u00fbteux et prennent beaucoup de temps. Si les nouveaux membres quittent votre site juste apr\u00e8s l'avoir rejoint, c'est autant d'efforts gaspill\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi vous devez r\u00e9duire le taux de d\u00e9sabonnement de votre site<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Votre taux de d\u00e9sabonnement correspond au pourcentage d'utilisateurs qui se d\u00e9sabonnent de votre site web. On comprend ais\u00e9ment pourquoi cela constitue un probl\u00e8me pour une entreprise fonctionnant selon un mod\u00e8le d'abonnement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e8s qu'un membre se d\u00e9sabonne et \u201c part \u201d, il cesse de vous rapporter de l'argent. Ainsi, plus un membre reste longtemps, plus il g\u00e9n\u00e8re de b\u00e9n\u00e9fices pour votre entreprise : le rapport investissement\/chiffre d'affaires s'am\u00e9liore.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est absolument essentiel de r\u00e9duire le taux de perte de client\u00e8le de votre entreprise. C'est tout aussi important, voire plus important, que <a href=\"https:\/\/memberpress.com\/fr\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">la constitution d'une nouvelle base de client\u00e8le<\/a> pour votre site d'adh\u00e9sion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.qualtrics.com\/experience-management\/customer\/customer-lifetime-value\/#:~:text=Customer%20lifetime%20value%20is%20the,great%20way%20to%20drive%20growth.\" target=\"_blank\" rel=\"noopener nofollow\"><strong>Valeur de la dur\u00e9e de vie du client\u00a0<\/strong>(CLV)<\/a>, c'est-\u00e0-dire la valeur totale qu'un client apporte \u00e0 votre entreprise au fil du temps, ce qui signifie qu'il est moins co\u00fbteux et plus efficace de fid\u00e9liser les clients existants que d'en acqu\u00e9rir de nouveaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les membres qui restent fid\u00e8les sont plus enclins \u00e0 effectuer davantage d'achats et \u00e0 renouveler r\u00e9guli\u00e8rement leur adh\u00e9sion. De ce fait, ils sont sans doute \u00e9galement tr\u00e8s satisfaits de leur exp\u00e9rience avec votre entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et voici le plus important : qui est le plus susceptible de vous recommander \u00e0 d'autres clients potentiels ? Les personnes qui ont d\u00e9j\u00e0 eu une exp\u00e9rience positive avec votre marque, bien s\u00fbr !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quelle que soit la situation de votre site, vous aurez tout int\u00e9r\u00eat \u00e0 faire r\u00e9guli\u00e8rement le point et \u00e0 mesurer son taux de d\u00e9sabonnement. Un bon\u00a0<a href=\"https:\/\/memberpress.com\/fr\/optimize-your-business-with-advanced-membership-site-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Outil de signalement de sites web<\/a>\u00a0Cela fera l'affaire, comme vous pouvez le voir ci-dessous.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"740\" height=\"391\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value.png\" alt=\"R\u00e9duire la valeur \u00e0 vie du taux de d\u00e9sabonnement de vos sites d&#039;adh\u00e9sion\" class=\"wp-image-12234\" title=\"R\u00e9duire la valeur \u00e0 vie de vos sites d&#039;adh\u00e9sion | MemberPress\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value.png 740w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value-300x159.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value-322x170.png 322w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value-700x370.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value-156x82.png 156w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En v\u00e9rifiant ces points, vous aurez une bonne id\u00e9e de la situation actuelle de votre site et de la mani\u00e8re dont vous devez combler les \u00e9ventuelles lacunes de votre strat\u00e9gie. Cela vous sera d\u2019une grande aide pour r\u00e9duire le taux de d\u00e9sabonnement : difficile de savoir comment r\u00e9soudre un probl\u00e8me si l\u2019on ignore qu\u2019il existe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quoi qu'il en soit, l'essentiel est le suivant : si vous souhaitez que votre entreprise se d\u00e9veloppe (et s'adapte en cons\u00e9quence \u00e0 mesure qu'elle grandit), vous devrez fid\u00e9liser vos clients actuels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alors, comment r\u00e9duire le nombre d'annulations de membres, \u00e9galement connues sous le nom de <em>r\u00e9duire le taux de d\u00e9sabonnement<\/em>? Il existe plusieurs fa\u00e7ons de proc\u00e9der, notamment :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Examiner r\u00e9guli\u00e8rement l'exp\u00e9rience de l'utilisateur (UX).<\/strong> Compte tenu de la rapidit\u00e9 avec laquelle les activit\u00e9s en ligne peuvent \u00e9voluer, l'exp\u00e9rience utilisateur peut changer tr\u00e8s vite. Veillez \u00e0 rester \u00e0 l'aff\u00fbt des am\u00e9liorations possibles.<\/li>\n\n\n\n<li><strong>Observez vos concurrents. <\/strong>Si tous vos concurrents du secteur prennent certaines mesures \u2013 et en tirent profit \u2013, assurez-vous de suivre le mouvement pour que votre entreprise ne se retrouve pas \u00e0 la tra\u00eene.<\/li>\n\n\n\n<li><strong>Mettre \u00e0 jour et am\u00e9liorer. <\/strong>Le fait de veiller \u00e0 ce que votre contenu reste \u00e0 jour et pertinent est un facteur d\u00e9terminant pour la r\u00e9ussite d'un site d'adh\u00e9sion. Les membres seront moins enclins \u00e0 se d\u00e9sabonner s'ils continuent \u00e0 en avoir pour leur argent.<\/li>\n\n\n\n<li><strong>Demandez un retour d'information.<\/strong> Ceux qui connaissent le mieux votre site, ce sont ceux qui l\u2019utilisent au quotidien. Demandez-leur leur avis et leurs conseils \u2013 et ne partez pas du principe qu\u2019ils sont satisfaits simplement parce qu\u2019ils sont actifs. L\u2019engagement joue un r\u00f4le crucial dans la r\u00e9duction du taux de d\u00e9sabonnement.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Il ne s'agit l\u00e0 que de quelques moyens de r\u00e9duire le taux de d\u00e9sabonnement de votre site d'affiliation. Vous pouvez - et devez - proc\u00e9der \u00e0 de nombreuses autres am\u00e9liorations et op\u00e9rations de maintenance.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"yWjlQ7Ah9xObHwLMuPFI035vdgTcEaZ4sUSp8\"><div class=\"responsive-video\"><iframe title=\"Comment r\u00e9duire les annulations (CHURN) sur votre site d&#039;adh\u00e9sion (MemberPress Cancel Override Add-on)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/XYeONFXPSHQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">REGARDER &gt;&gt;&gt; Comment r\u00e9duire les r\u00e9siliations d'abonnement sur votre site d'adh\u00e9sion (module compl\u00e9mentaire MemberPress Cancel Override)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Parmi tous ces \u00e9l\u00e9ments, je peux vous garantir que le fait de disposer d'un processus d'assistance d\u00e9di\u00e9 contribuera sans aucun doute \u00e0 r\u00e9duire le taux de d\u00e9sabonnement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et oui, vous l'avez devin\u00e9 ! \u00c7a va nous ramener \u00e0 la question du recouvrement des paiements non aboutis. <\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Comment r\u00e9cup\u00e9rer les impay\u00e9s avec LTVplus<\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1024x683.jpg\" alt=\"\" class=\"wp-image-41267\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1536x1024.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-2048x1365.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-840x560.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1026x684.jpg 1026w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1545x1030.jpg 1545w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1080x720.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-600x400.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Failed_Payment\"><\/span>Qu'est-ce qu'un d\u00e9faut de paiement ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vous \u00eates peut-\u00eatre en train de vous dire, <em>On en est d\u00e9j\u00e0 \u00e0 la moiti\u00e9 de cet article et je me demande toujours ce qu\u2019est un paiement refus\u00e9<\/em>. La r\u00e9ponse \u00e0 cette question est assez simple. On parle d'\u00e9chec de paiement lorsque, pour une raison quelconque, un paiement ne peut pas \u00eatre trait\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela peut \u00eatre d\u00fb \u00e0 un certain nombre de raisons, notamment <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>fonds insuffisants sur le compte du client<\/li>\n\n\n\n<li> la saisie d'informations incorrectes<\/li>\n\n\n\n<li>votre passerelle de paiement est mal configur\u00e9e<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Quoi qu'il en soit, le probl\u00e8me de fond est clair : l'argent n'est pas pass\u00e9 du point A au point B. Le point A, dans ce cas pr\u00e9cis, \u00e9tant le portefeuille de votre client, et le point B, le v\u00f4tre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Failed_Payments_Mean_for_Your_Membership_Site\"><\/span>Ce que les \u00e9checs de paiement signifient pour votre site d'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cela peut \u00eatre vraiment p\u00e9nible pour le client, et pour beaucoup d\u2019entre eux, c\u2019est le moment id\u00e9al pour se retirer. Et comment leur en vouloir ? Si j\u2019essayais de donner mon argent \u00e0 quelqu\u2019un et qu\u2019il ne l\u2019acceptait pas, je hausserais probablement les \u00e9paules et j\u2019irais ailleurs, l\u00e0 o\u00f9 on m\u2019accepterait.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S'il n'existe pas de structure d'assistance solide pour aider \u00e0 r\u00e9soudre le probl\u00e8me li\u00e9 \u00e0 un paiement \u00e9chou\u00e9, ces clients potentiels ont souvent tendance \u00e0 renoncer \u00e0 leur achat et \u00e0 passer \u00e0 autre chose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela peut entra\u00eener plusieurs probl\u00e8mes pour votre entreprise. Tout d'abord, et c'est le plus \u00e9vident, vous perdez un client, qu'il soit nouveau ou fid\u00e8le \u2013 en effet, les paiements de renouvellement peuvent eux aussi \u00e9chouer. Et cela se traduit par une baisse d'activit\u00e9, une diminution du chiffre d'affaires et des adh\u00e9rents moins satisfaits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, il se peut que vous fassiez concurrence \u00e0 vos concurrents sans le savoir. Si ces clients potentiels sont toujours d\u00e9termin\u00e9s \u00e0 obtenir un produit comme le v\u00f4tre, ils pourraient se tourner vers un concurrent proposant un produit similaire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Peu importe que leur produit soit meilleur que le v\u00f4tre, ou l'inverse. Si vos clients ne peuvent pas acheter votre produit ou service en raison d'un \u00e9chec de paiement, ils seront contraints de se tourner vers la concurrence.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Recover_Failed_Payments\"><\/span>Comment r\u00e9cup\u00e9rer les paiements non effectu\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe des solutions \u00e0 ce probl\u00e8me ! L'un des \u00e9l\u00e9ments cl\u00e9s est de disposer d'une \u00e9quipe d'assistance solide pour vos clients. C'est un fait av\u00e9r\u00e9 : si vos clients n'ont personne vers qui se tourner lorsqu'ils rencontrent des probl\u00e8mes avec votre service, ils risquent fort de vous quitter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et au-del\u00e0 de \u00e7a, ne souhaitez-vous pas satisfaire vos clients ? Pour proposer un produit de grande qualit\u00e9 qui fid\u00e9lise la client\u00e8le, il faut notamment s'assurer qu'un service d'assistance est disponible en cas de probl\u00e8me.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme toute chose, lorsqu'il s'agit d'une entreprise en ligne, quelque chose finira par mal tourner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alors, quelle est la meilleure marche \u00e0 suivre ? Eh bien, renforcer votre service d'assistance impliquera de former et de g\u00e9rer le personnel, mais aussi de prendre les mesures n\u00e9cessaires pour r\u00e9cup\u00e9rer ces paiements non aboutis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 cette fin, <a href=\"https:\/\/www.ltvplus.com\/partners\/memberpress-experts\/\" target=\"_blank\" rel=\"noopener\">LTVplus<\/a> dispose d'un syst\u00e8me solide de formation et de gestion de l'\u00e9quipe d'assistance, y compris des techniciens sp\u00e9cialis\u00e9s dans le MemberPress.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4.png\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-1024x536.png\" alt=\"\" class=\"wp-image-41263\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-1024x536.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-300x157.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-768x402.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-325x170.png 325w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-840x440.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-1216x637.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-700x367.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-156x82.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-1080x565.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous d\u00e9cidez de faire appel \u00e0 LTVplus, cette entreprise vous aidera \u00e0 :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Augmentation <a href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-retention\/\" title=\"\">fid\u00e9lisation des clients<\/a><\/li>\n\n\n\n<li>Optimiser le cycle de vie du client<\/li>\n\n\n\n<li>Gestion de l'assistance \u00e0 la client\u00e8le<\/li>\n\n\n\n<li>Recouvrement personnalis\u00e9 des paiements<\/li>\n\n\n\n<li>G\u00e9n\u00e9rer des r\u00e9f\u00e9rences<\/li>\n\n\n\n<li>Augmenter la valeur du cycle de vie des clients<\/li>\n\n\n\n<li>Suivi de l'utilisation des produits<\/li>\n\n\n\n<li>Suivi des indicateurs de r\u00e9ussite<\/li>\n\n\n\n<li>Et plus encore !<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ils sont formidables et toutes ces fonctionnalit\u00e9s am\u00e9lioreront vos efforts de r\u00e9duction du taux de d\u00e9sabonnement. Leur \u00e9quipe d\u00e9vou\u00e9e vous aidera \u00e0 trouver la solution qui convient le mieux \u00e0 votre entreprise. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce qu'il faut retenir, c'est que la r\u00e9duction du taux de d\u00e9sabonnement est quelque chose que vous pouvez faire d\u00e8s maintenant pour am\u00e9liorer votre activit\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous passez aux \u00e9tapes suivantes, appuyez-vous sur des experts. Des personnes comme LTVplus feront progresser votre entreprise et veilleront \u00e0 ce que vous puissiez \u00e9voluer de mani\u00e8re appropri\u00e9e afin de maintenir votre mod\u00e8le stable et d'obtenir ce revenu mensuel r\u00e9siduel si doux.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Alors, quel est le r\u00e9sultat ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous utilisez LTVPlus, le taux de d\u00e9sabonnement de votre site d'adh\u00e9sion diminuera \u00e0 coup s\u00fbr et vous aurez moins de paiements refus\u00e9s. Mais qu'est-ce que cela signifie exactement ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le recouvrement des paiements signifie que vous recevez le paiement - c'est assez simple. Votre chiffre d'affaires augmentera, en plus de tous les avantages li\u00e9s \u00e0 la r\u00e9duction du taux de d\u00e9sabonnement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par ailleurs, vous vous souvenez quand nous avons parl\u00e9 de la r\u00e9duction du taux de d\u00e9sabonnement et de la concurrence ? Eh bien, les r\u00f4les sont d\u00e9sormais invers\u00e9s. Si vos concurrents n\u2019ont pas mis en place de plans de recouvrement en cas d\u2019\u00e9chec de paiement, vous devenez soudainement celui vers qui les clients se tournent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les avantages sont ici doubles : augmenter vos propres revenus, tout en vous rendant plus disponible pour d\u00e9baucher les employ\u00e9s de vos concurrents. (Bon, peut-\u00eatre pas \u00ab d\u00e9baucher \u00bb \u00e0 proprement parler ; cela semble plus impitoyable que je ne le souhaiterais.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien entendu, si leurs clients souffrent d'impay\u00e9s, votre produit sera certainement plus attrayant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alors, contactez des experts comme ceux de LTVPlus et voyez ce qu\u2019ils peuvent faire pour vous aider. Je vous garantis que vous constaterez une baisse du taux de d\u00e9sabonnement en un rien de temps.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Conclusion<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Et c'est \u00e0 peu pr\u00e8s tout ! Vous savez d\u00e9sormais comment r\u00e9cup\u00e9rer les paiements ayant \u00e9chou\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais ce ne sont l\u00e0 que les grandes lignes ; pour en savoir plus, vous devriez vous adresser \u00e0 des experts. <a href=\"https:\/\/www.ltvplus.com\/partners\/memberpress-experts\/\" target=\"_blank\" rel=\"noopener\">Prendre rendez-vous avec LTVplus<\/a> d\u00e8s aujourd'hui pour d\u00e9couvrir comment ils peuvent vous aider \u00e0 r\u00e9duire le taux de d\u00e9sabonnement, \u00e0 am\u00e9liorer l'exp\u00e9rience client et \u00e0 renforcer la fid\u00e9lit\u00e9 \u00e0 votre marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Votre activit\u00e9 d'abonnement en ligne est pr\u00eate \u00e0 se d\u00e9velopper. Ne laissez pas un petit contretemps, comme des paiements \u00e9chou\u00e9s, freiner votre croissance et augmenter le taux de d\u00e9sabonnement de vos membres.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp\"\n\t\t\t\talt=\"caract\u00e8re cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"379\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1-mobile.webp 449w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp 379w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 449px, 379px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caract\u00e8re cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>As a small business owner or solopreneur, there are few things worse than dealing with failed payments. Too often, a failed payment means a lost customer. And for what? Because somewhere along the line some computer messed up? Doesn\u2019t seem fair to me! 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