{"id":38120,"date":"2022-09-15T05:00:00","date_gmt":"2022-09-15T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=38120"},"modified":"2025-09-04T10:44:27","modified_gmt":"2025-09-04T14:44:27","slug":"how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/","title":{"rendered":"Comment r\u00e9cup\u00e9rer les paiements \u00e9chou\u00e9s et r\u00e9duire le taux de d\u00e9sabonnement des sites d'adh\u00e9sion ?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">En tant que propri\u00e9taire d'une petite entreprise ou entrepreneur individuel, il n'y a pas grand-chose de pire que d'\u00eatre confront\u00e9 \u00e0 des impay\u00e9s. Trop souvent, un \u00e9chec de paiement signifie la perte d'un client. Et pour quelle raison ? <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a8fff1a5a3f8\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a8fff1a5a3f8\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/#Why_You_Need_to_Reduce_Your_Sites_Churn_Rate\" >Why You Need to Reduce Your Site\u2019s Churn Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/#What_is_a_Failed_Payment\" >Qu'est-ce qu'un d\u00e9faut de paiement ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/#What_Failed_Payments_Mean_for_Your_Membership_Site\" >Ce que les \u00e9checs de paiement signifient pour votre site d'adh\u00e9sion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/#How_to_Recover_Failed_Payments\" >Comment r\u00e9cup\u00e9rer les paiements non effectu\u00e9s<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/#So_Whats_the_Result\" >So, What\u2019s the Result?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Parce que, quelque part, un ordinateur s'est tromp\u00e9 ? Cela me semble injuste !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What\u2019s worse is when the systems put in place don\u2019t solve the problem. If they\u2019re running into issues like these, your customers are going to want a personal, human touch. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je ne saurais vous dire combien de fois j'ai rencontr\u00e9 des probl\u00e8mes d'assistance li\u00e9s aux robots lors de mes propres achats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais pas d\u2019inqui\u00e9tude : il existe des solutions \u00e0 ces probl\u00e8mes ! L\u2019\u00e9quipe formidable de LTVplus dispose d\u2019un large \u00e9ventail d\u2019agents d\u2019assistance talentueux, form\u00e9s par MemberPress, qui peuvent vous aider \u00e0 d\u00e9velopper votre activit\u00e9 et votre mod\u00e8le d\u2019assistance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voyons pourquoi vous pourriez vouloir renforcer l'aide \u00e0 la r\u00e9cup\u00e9ration des paiements non effectu\u00e9s et pourquoi vous pourriez essayer LTVplus.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Ce que le recouvrement des impay\u00e9s apporte \u00e0 votre entreprise<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">La r\u00e9duction du taux de d\u00e9sabonnement est un \u00e9l\u00e9ment essentiel de la r\u00e9cup\u00e9ration des \u00e9checs de paiement. Il s'agit essentiellement de r\u00e9duire le nombre de clients qui quittent votre entreprise et de diminuer le nombre d'erreurs de paiement.<a href=\"https:\/\/memberpress.com\/fr\/blog\/return-visitors-membership-site\/\" title=\"\"> conserver les membres existants<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce qui est logique. Le marketing et l'int\u00e9gration de nouveaux membres sur votre site d'adh\u00e9sion sont co\u00fbteux et prennent beaucoup de temps. Si les nouveaux membres quittent votre site juste apr\u00e8s l'avoir rejoint, c'est autant d'efforts gaspill\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why You Need to Reduce Your Site\u2019s Churn Rate<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your churn rate is the rate at which people unsubscribe from your website. Probably pretty obvious as to why that\u2019s a bad thing for a business with a membership model.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As soon as a member unsubscribes and \u201cchurns\u201d, they cease to provide you with income. So the longer a member stays, the more profit they\u2019ll provide for your business: the investment to revenue ratio gets higher.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s seriously crucial to reduce your business\u2019s churn. This is as important, if not more important, than <a href=\"https:\/\/memberpress.com\/fr\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">la constitution d'une nouvelle base de client\u00e8le<\/a> pour votre site d'adh\u00e9sion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.qualtrics.com\/experience-management\/customer\/customer-lifetime-value\/#:~:text=Customer%20lifetime%20value%20is%20the,great%20way%20to%20drive%20growth.\" target=\"_blank\" rel=\"noopener nofollow\"><strong>Valeur de la dur\u00e9e de vie du client\u00a0<\/strong>(CLV)<\/a>, a customer\u2019s total worth to your business over time, means that it\u2019s cheaper and more efficient to maintain current customers\u2019 loyalty than to get new ones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Members who stick around are more likely to make more purchases and continue renewing memberships. Because of this, they\u2019re also probably happy campers with regard to their experience with your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And, here\u2019s the kicker: who\u2019s most likely to recommend you to other potential customers? People who have already had a positive experience with your brand, of course!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whatever your site\u2019s situation, you\u2019ll want to regularly take a temperature check and measure your site\u2019s churn rate. A good\u00a0<a href=\"https:\/\/memberpress.com\/fr\/optimize-your-business-with-advanced-membership-site-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Outil de signalement de sites web<\/a>\u00a0will get the job done for you, like what\u2019s shown below.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"740\" height=\"391\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value.png\" alt=\"R\u00e9duire la valeur \u00e0 vie du taux de d\u00e9sabonnement de vos sites d&#039;adh\u00e9sion\" class=\"wp-image-12234\" title=\"R\u00e9duire la valeur \u00e0 vie de vos sites d&#039;adh\u00e9sion | MemberPress\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value.png 740w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value-300x159.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value-322x170.png 322w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value-700x370.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value-156x82.png 156w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Checking this will give you a good sense of where your site\u2019s at, and how you need to plug any potential holes in your strategy. This will be hugely helpful for reducing churn: hard to know how to solve a problem if you don\u2019t know that it exists.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In any case, the bottom line is: if you want your business to grow (and scale appropriately as it does), you\u2019ll need to maintain your present customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alors, comment r\u00e9duire le nombre d'annulations de membres, \u00e9galement connues sous le nom de <em>r\u00e9duire le taux de d\u00e9sabonnement<\/em>? There\u2019s a few ways, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Examiner r\u00e9guli\u00e8rement l'exp\u00e9rience de l'utilisateur (UX).<\/strong> Because of how fast online businesses can change, the user\u2019s experience can shift rapidly. Be sure to stay on top of possible improvements.<\/li>\n\n\n\n<li><strong>Observez vos concurrents. <\/strong>If others in your industry are all making certain moves \u2013 and finding success \u2013 be sure to hop on the train so your business isn\u2019t left behind.<\/li>\n\n\n\n<li><strong>Mettre \u00e0 jour et am\u00e9liorer. <\/strong>Keeping your content up-to-date and relevant is a huge factor in a successful membership site. Members will be less likely to churn if they\u2019re still getting a good bang for their buck.<\/li>\n\n\n\n<li><strong>Demandez un retour d'information.<\/strong> The people who understand your site best are the ones using it day to day. Ask them for their thoughts and advice \u2013 and don\u2019t assume they\u2019re satisfied just because they\u2019re active. Engagement is huge in churn reduction<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Il ne s'agit l\u00e0 que de quelques moyens de r\u00e9duire le taux de d\u00e9sabonnement de votre site d'affiliation. Vous pouvez - et devez - proc\u00e9der \u00e0 de nombreuses autres am\u00e9liorations et op\u00e9rations de maintenance.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"YlvKC2RmIsP9crkeWI0zr3iVlH8DSWtTab8SMpN1TBCf6ouQ2ydQNHpznwUJOmFfgVA5XJM6GX\"><div class=\"responsive-video\"><iframe title=\"Comment r\u00e9duire les annulations (CHURN) sur votre site d&#039;adh\u00e9sion (MemberPress Cancel Override Add-on)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/XYeONFXPSHQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH >>> How to Reduce Member Cancellations on Your Membership Site (MemberPress Cancel Override Add-on)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Parmi tous ces \u00e9l\u00e9ments, je peux vous garantir que le fait de disposer d'un processus d'assistance d\u00e9di\u00e9 contribuera sans aucun doute \u00e0 r\u00e9duire le taux de d\u00e9sabonnement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And yep, you guessed it! That\u2019s gonna tie back to recovering failed payments. <\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Comment r\u00e9cup\u00e9rer les impay\u00e9s avec LTVplus<\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1024x683.jpg\" alt=\"\" class=\"wp-image-41267\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1536x1024.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-2048x1365.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-840x560.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1026x684.jpg 1026w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1545x1030.jpg 1545w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1080x720.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-600x400.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Failed_Payment\"><\/span>Qu'est-ce qu'un d\u00e9faut de paiement ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vous \u00eates peut-\u00eatre en train de vous dire, <em>we\u2019re halfway through this post and I\u2019m still wondering what a failed payment is<\/em>. There\u2019s a pretty straightforward answer to that. A failed payment is when, for whatever reason, a payment is unable to be processed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela peut \u00eatre d\u00fb \u00e0 un certain nombre de raisons, notamment <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>insufficient funds in the customer\u2019s account<\/li>\n\n\n\n<li> la saisie d'informations incorrectes<\/li>\n\n\n\n<li>votre passerelle de paiement est mal configur\u00e9e<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Whatever the case is, the overlying issue is clear: the money hasn\u2019t gone from Point A to Point B. Point A, in this case, being your customer\u2019s wallet and Point B being your own.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Failed_Payments_Mean_for_Your_Membership_Site\"><\/span>Ce que les \u00e9checs de paiement signifient pour votre site d'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This can be a real pain on the customer\u2019s side, and for a lot of customers, this is a good time to dip out. Which, can you blame \u2019em? If I tried to give someone my money and they didn\u2019t accept it, I\u2019d probably shrug and go somewhere that would.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If there isn\u2019t a backbone of support in place to help fix the failed payment issue, then it\u2019s often easy for these prospective customers to forget about buying and move on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s a few issues this can cause for your business. Firstly, and most obviously, you\u2019re losing a customer, whether new or old \u2013 yes, renewal payments can fail too. And that means less business, less revenue, and less happy members.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, il se peut que vous fassiez concurrence \u00e0 vos concurrents sans le savoir. Si ces clients potentiels sont toujours d\u00e9termin\u00e9s \u00e0 obtenir un produit comme le v\u00f4tre, ils pourraient se tourner vers un concurrent proposant un produit similaire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doesn\u2019t matter if theirs is better than yours, or vice versa. If your product or service is unavailable to purchase by way of failed payments, then your customers are forced to go elsewhere.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Recover_Failed_Payments\"><\/span>Comment r\u00e9cup\u00e9rer les paiements non effectu\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s ways to solve this! An important element is having a robust support team for your customers. It\u2019s a proven fact: If your customers don\u2019t have anywhere to turn when they run into issues with your service, they\u2019ll likely leave.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And past that, don\u2019t you want to keep your customers happy? Part of having a high-quality product that will keep people coming back, is making sure there\u2019s support in place for when things go wrong.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme toute chose, lorsqu'il s'agit d'une entreprise en ligne, quelque chose finira par mal tourner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So what\u2019s the best way forward? Well, increasing your support will mean training and managing staff, as well as taking the necessary steps to recover these failed payments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 cette fin, <a href=\"https:\/\/www.ltvplus.com\/partners\/memberpress-experts\/\" target=\"_blank\" rel=\"noopener\">LTVplus<\/a> dispose d'un syst\u00e8me solide de formation et de gestion de l'\u00e9quipe d'assistance, y compris des techniciens sp\u00e9cialis\u00e9s dans le MemberPress.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4.png\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-1024x536.png\" alt=\"\" class=\"wp-image-41263\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-1024x536.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-300x157.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-768x402.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-325x170.png 325w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-840x440.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-1216x637.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-700x367.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-156x82.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-1080x565.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>If you choose to work with LTVplus, they\u2019ll help you with:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Augmentation <a href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-retention\/\" title=\"\">fid\u00e9lisation des clients<\/a><\/li>\n\n\n\n<li>Optimiser le cycle de vie du client<\/li>\n\n\n\n<li>Gestion de l'assistance \u00e0 la client\u00e8le<\/li>\n\n\n\n<li>Recouvrement personnalis\u00e9 des paiements<\/li>\n\n\n\n<li>G\u00e9n\u00e9rer des r\u00e9f\u00e9rences<\/li>\n\n\n\n<li>Augmenter la valeur du cycle de vie des clients<\/li>\n\n\n\n<li>Suivi de l'utilisation des produits<\/li>\n\n\n\n<li>Suivi des indicateurs de r\u00e9ussite<\/li>\n\n\n\n<li>Et plus encore !<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ils sont formidables et toutes ces fonctionnalit\u00e9s am\u00e9lioreront vos efforts de r\u00e9duction du taux de d\u00e9sabonnement. Leur \u00e9quipe d\u00e9vou\u00e9e vous aidera \u00e0 trouver la solution qui convient le mieux \u00e0 votre entreprise. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce qu'il faut retenir, c'est que la r\u00e9duction du taux de d\u00e9sabonnement est quelque chose que vous pouvez faire d\u00e8s maintenant pour am\u00e9liorer votre activit\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous passez aux \u00e9tapes suivantes, appuyez-vous sur des experts. Des personnes comme LTVplus feront progresser votre entreprise et veilleront \u00e0 ce que vous puissiez \u00e9voluer de mani\u00e8re appropri\u00e9e afin de maintenir votre mod\u00e8le stable et d'obtenir ce revenu mensuel r\u00e9siduel si doux.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">So, What\u2019s the Result?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you work with LTVPlus, your membership site\u2019s churn will certainly be reduced and you\u2019ll have fewer failed payments. But what does that mean exactly?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le recouvrement des paiements signifie que vous recevez le paiement - c'est assez simple. Votre chiffre d'affaires augmentera, en plus de tous les avantages li\u00e9s \u00e0 la r\u00e9duction du taux de d\u00e9sabonnement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, remember when we talked about churn reduction and competition? Well, now the tables have turned. If your competitors don\u2019t have failed payment recovery plans in motion, then suddenly you\u2019re the one customers turn to.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The bonuses here are two-fold: increase your own revenue, while making yourself more available to poach from your competitors. (Well, maybe not poach per se; that sounds more cutthroat than I\u2019d like.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien entendu, si leurs clients souffrent d'impay\u00e9s, votre produit sera certainement plus attrayant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, get in touch with the experts like those at LTVPlus and see what they can do to help you out. I guarantee you\u2019ll see churn reduction in no time.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Conclusion<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">And that\u2019s about all there is to it! Now, you\u2019ve learned how to recover failed payments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But that\u2019s only the broad strokes; you should talk to the experts to learn more. <a href=\"https:\/\/www.ltvplus.com\/partners\/memberpress-experts\/\" target=\"_blank\" rel=\"noopener\">Prendre rendez-vous avec LTVplus<\/a> today to see how they can help reduce churn, improve your customer experience and build your brand\u2019s loyalty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your online membership business is ripe for scaling. Don\u2019t let a little speedbump like failed payments slow down your growth and increase your member churn.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp\"\n\t\t\t\talt=\"caract\u00e8re cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"379\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1-mobile.webp 449w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp 379w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 449px, 379px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caract\u00e8re cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>As a small business owner or solopreneur, there are few things worse than dealing with failed payments. Too often, a failed payment means a lost customer. And for what? Because somewhere along the line some computer messed up? Doesn\u2019t seem fair to me! What\u2019s worse is when the systems put in place don\u2019t solve the [\u2026]<\/p>\n","protected":false},"author":60970,"featured_media":39980,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"[\"62cf4e42c2f82\",\"wt2cyqvgnfk0\",\"bmbtjxcx9bs0\",\"3nwjz39y0xk0\",\"lyfu6qus0ts\",\"62cf51436474d\",\"85o2tiaxclw0\",\"goln292usf40\",\"2sdi4hj3ngo0\",\"z311yx8bthc0\",\"ofen32da5w00\",\"imgft6dvzpc0\",\"zyt63isnj1c0\",\"68t63oqaxf40\",\"ag433l69le00\",\"hg5i4rf6z3c0\",\"932oeotkzyg0\",\"6faj3orznps0\",\"lhcizi8va1s0\",\"9pi65jqoq0c0\",\"fi0py4p30y80\",\"bw5zcz90w340\",\"62cf4e42c3089\",\"ls5v512cwf4\",\"w09fdtiheww0\",\"j8ttqaki8yg0\",\"amsydqjslcs0\",\"xiprixgfenk0\",\"8irevronbqo0\",\"o9213wmqhps0\",\"7bbagpozn7g0\",\"h15p8mgbrbc0\",\"scvgepwerhs0\",\"ej3lg592vhs0\",\"scb5a77eyuo0\",\"q2ibdmuujn40\",\"9d7ydn8032o0\",\"5d7a2mbevas0\",\"gpn58teazkg0\",\"doerp2s98xc0\",\"onhxghsdbgg0\",\"539t08p2e9w0\"]","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474,1475],"tags":[344,958,505,1476,357,25],"class_list":["post-38120","post","type-post","status-publish","format-standard","has-post-thumbnail","category-membership-site","category-retention-and-loyalty","tag-churn","tag-churn-rate","tag-failed-payments","tag-payment-recovery","tag-renew-membership","tag-wordpress","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Looking how to recover failed payments and reduce churn for your membership site? 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