{"id":38120,"date":"2022-09-15T05:00:00","date_gmt":"2022-09-15T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=38120"},"modified":"2025-09-04T10:44:27","modified_gmt":"2025-09-04T14:44:27","slug":"how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/","title":{"rendered":"Comment r\u00e9cup\u00e9rer les paiements \u00e9chou\u00e9s et r\u00e9duire le taux de d\u00e9sabonnement des sites d'adh\u00e9sion ?"},"content":{"rendered":"<p>En tant que propri\u00e9taire d'une petite entreprise ou entrepreneur individuel, il n'y a pas grand-chose de pire que d'\u00eatre confront\u00e9 \u00e0 des impay\u00e9s. Trop souvent, un \u00e9chec de paiement signifie la perte d'un client. Et pour quelle raison ? <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a1e58291b190\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1e58291b190\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/#Why_You_Need_to_Reduce_Your_Sites_Churn_Rate\" >Pourquoi vous devez r\u00e9duire le taux de d\u00e9sabonnement de votre site ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/#What_is_a_Failed_Payment\" >Qu'est-ce qu'un d\u00e9faut de paiement ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/#What_Failed_Payments_Mean_for_Your_Membership_Site\" >Ce que les \u00e9checs de paiement signifient pour votre site d'adh\u00e9sion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/#How_to_Recover_Failed_Payments\" >Comment r\u00e9cup\u00e9rer les paiements non effectu\u00e9s<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/#So_Whats_the_Result\" >Alors, quel est le r\u00e9sultat ?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Parce que, quelque part, un ordinateur s'est tromp\u00e9 ? Cela me semble injuste !<\/p>\n\n\n\n<p>Le pire, c'est que les syst\u00e8mes mis en place ne r\u00e9solvent pas le probl\u00e8me. S'ils rencontrent des probl\u00e8mes de ce type, vos clients vont vouloir un contact personnel et humain. <\/p>\n\n\n\n<p>Je ne saurais vous dire combien de fois j'ai rencontr\u00e9 des probl\u00e8mes d'assistance li\u00e9s aux robots lors de mes propres achats.<\/p>\n\n\n\n<p>Mais ne vous inqui\u00e9tez pas, il existe des solutions \u00e0 ces probl\u00e8mes ! L'\u00e9quipe de <a href=\"https:\/\/memberpress.com\/go\/ltvplus\/main\/\" title=\"Lien d&#039;affiliation LTVPlus\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">LTVplus<\/a> disposent d'un ensemble d'agents d'assistance talentueux, form\u00e9s \u00e0 MemberPress, qui peuvent vous aider \u00e0 d\u00e9velopper votre activit\u00e9 et votre mod\u00e8le d'assistance.<\/p>\n\n\n\n<p>Voyons pourquoi vous pourriez vouloir renforcer l'aide \u00e0 la r\u00e9cup\u00e9ration des paiements non effectu\u00e9s et pourquoi vous pourriez essayer LTVplus.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Ce que le recouvrement des impay\u00e9s apporte \u00e0 votre entreprise<\/h1>\n\n\n\n<p>La r\u00e9duction du taux de d\u00e9sabonnement est un \u00e9l\u00e9ment essentiel de la r\u00e9cup\u00e9ration des \u00e9checs de paiement. Il s'agit essentiellement de r\u00e9duire le nombre de clients qui quittent votre entreprise et de diminuer le nombre d'erreurs de paiement.<a href=\"https:\/\/memberpress.com\/fr\/blog\/return-visitors-membership-site\/\" title=\"\"> conserver les membres existants<\/a>.<\/p>\n\n\n\n<p>Ce qui est logique. Le marketing et l'int\u00e9gration de nouveaux membres sur votre site d'adh\u00e9sion sont co\u00fbteux et prennent beaucoup de temps. Si les nouveaux membres quittent votre site juste apr\u00e8s l'avoir rejoint, c'est autant d'efforts gaspill\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Need_to_Reduce_Your_Sites_Churn_Rate\"><\/span>Pourquoi vous devez r\u00e9duire le taux de d\u00e9sabonnement de votre site ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Votre taux de d\u00e9sabonnement est le taux auquel les gens se d\u00e9sabonnent de votre site web. Il est probablement \u00e9vident que c'est une mauvaise chose pour une entreprise avec un mod\u00e8le d'adh\u00e9sion.<\/p>\n\n\n\n<p>As soon as a member unsubscribes and \u201cchurns\u201d, they cease to provide you with income. So the longer a member stays, the more profit they'll provide for your business: the investment to revenue ratio gets higher.<\/p>\n\n\n\n<p>Il est essentiel de r\u00e9duire le taux de d\u00e9sabonnement de votre entreprise. C'est aussi important, si ce n'est plus, que de r\u00e9duire le taux de d\u00e9sabonnement. <a href=\"https:\/\/memberpress.com\/fr\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">la constitution d'une nouvelle base de client\u00e8le<\/a> pour votre site d'adh\u00e9sion.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.qualtrics.com\/experience-management\/customer\/customer-lifetime-value\/#:~:text=Customer%20lifetime%20value%20is%20the,great%20way%20to%20drive%20growth.\" target=\"_blank\" rel=\"noopener nofollow\"><strong>Valeur de la dur\u00e9e de vie du client\u00a0<\/strong>(CLV)<\/a>La valeur totale d'un client pour votre entreprise au fil du temps signifie qu'il est moins co\u00fbteux et plus efficace de fid\u00e9liser les clients actuels que d'en acqu\u00e9rir de nouveaux.<\/p>\n\n\n\n<p>Les membres qui restent sont plus susceptibles d'effectuer d'autres achats et de renouveler leur adh\u00e9sion. De ce fait, ils sont probablement satisfaits de l'exp\u00e9rience qu'ils ont eue avec votre entreprise.<\/p>\n\n\n\n<p>Et voici l'essentiel : qui est le plus susceptible de vous recommander \u00e0 d'autres clients potentiels ? Les personnes qui ont d\u00e9j\u00e0 eu une exp\u00e9rience positive avec votre marque, bien s\u00fbr !<\/p>\n\n\n\n<p>Quelle que soit la situation de votre site, vous devez r\u00e9guli\u00e8rement prendre la temp\u00e9rature et mesurer le taux de d\u00e9sabonnement de votre site. Un bon\u00a0<a href=\"https:\/\/memberpress.com\/fr\/optimize-your-business-with-advanced-membership-site-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Outil de signalement de sites web<\/a>\u00a0vous permettra de faire le travail, comme le montre l'exemple ci-dessous.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"740\" height=\"391\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value.png\" alt=\"R\u00e9duire la valeur \u00e0 vie du taux de d\u00e9sabonnement de vos sites d&#039;adh\u00e9sion\" class=\"wp-image-12234\" title=\"R\u00e9duire la valeur \u00e0 vie de vos sites d&#039;adh\u00e9sion | MemberPress\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value.png 740w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value-300x159.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value-322x170.png 322w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value-700x370.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value-156x82.png 156w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<p>Cette v\u00e9rification vous donnera une bonne id\u00e9e de l'\u00e9tat de votre site et vous permettra de combler les \u00e9ventuelles lacunes de votre strat\u00e9gie. Cela sera extr\u00eamement utile pour r\u00e9duire le taux de d\u00e9sabonnement : il est difficile de savoir comment r\u00e9soudre un probl\u00e8me si l'on ne sait pas qu'il existe.<\/p>\n\n\n\n<p>Quoi qu'il en soit, la conclusion est la suivante : si vous voulez que votre entreprise se d\u00e9veloppe (et qu'elle \u00e9volue de mani\u00e8re appropri\u00e9e), vous devez conserver vos clients actuels.<\/p>\n\n\n\n<p>Alors, comment r\u00e9duire le nombre d'annulations de membres, \u00e9galement connues sous le nom de <em>r\u00e9duire le taux de d\u00e9sabonnement<\/em>? Il y a plusieurs fa\u00e7ons de proc\u00e9der, notamment :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Examiner r\u00e9guli\u00e8rement l'exp\u00e9rience de l'utilisateur (UX).<\/strong> En raison de la rapidit\u00e9 avec laquelle les entreprises en ligne peuvent \u00e9voluer, l'exp\u00e9rience de l'utilisateur peut changer rapidement. Veillez \u00e0 rester \u00e0 l'aff\u00fbt des am\u00e9liorations possibles.<\/li>\n\n\n\n<li><strong>Observez vos concurrents. <\/strong>Si d'autres acteurs de votre secteur d'activit\u00e9 prennent certaines mesures et rencontrent le succ\u00e8s, ne manquez pas de prendre le train en marche pour que votre entreprise ne soit pas laiss\u00e9e pour compte.<\/li>\n\n\n\n<li><strong>Mettre \u00e0 jour et am\u00e9liorer. <\/strong>L'actualisation et la pertinence du contenu sont des facteurs essentiels \u00e0 la r\u00e9ussite d'un site d'adh\u00e9sion. Les membres seront moins enclins \u00e0 quitter le site s'ils en ont toujours pour leur argent.<\/li>\n\n\n\n<li><strong>Demandez un retour d'information.<\/strong> Les personnes qui comprennent le mieux votre site sont celles qui l'utilisent au quotidien. Demandez-leur leur avis et leurs conseils - et ne partez pas du principe qu'ils sont satisfaits simplement parce qu'ils sont actifs. L'engagement est essentiel pour r\u00e9duire le taux de d\u00e9sabonnement<\/li>\n<\/ul>\n\n\n\n<p>Il ne s'agit l\u00e0 que de quelques moyens de r\u00e9duire le taux de d\u00e9sabonnement de votre site d'affiliation. Vous pouvez - et devez - proc\u00e9der \u00e0 de nombreuses autres am\u00e9liorations et op\u00e9rations de maintenance.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"8VGThaZjdLewv1H5IP25uxJy3K82WgQRkliAMPUsJufMykjD9069wp3YUlr4gxO1eLAcOp\"><div class=\"responsive-video\"><iframe title=\"Comment r\u00e9duire les annulations (CHURN) sur votre site d&#039;adh\u00e9sion (MemberPress Cancel Override Add-on)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/XYeONFXPSHQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH >>> How to Reduce Member Cancellations on Your Membership Site (MemberPress Cancel Override Add-on)<\/figcaption><\/figure>\n\n\n\n<p>Parmi tous ces \u00e9l\u00e9ments, je peux vous garantir que le fait de disposer d'un processus d'assistance d\u00e9di\u00e9 contribuera sans aucun doute \u00e0 r\u00e9duire le taux de d\u00e9sabonnement.<\/p>\n\n\n\n<p>Et oui, vous l'avez devin\u00e9 ! C'est li\u00e9 \u00e0 la r\u00e9cup\u00e9ration des paiements \u00e9chou\u00e9s. <\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Comment r\u00e9cup\u00e9rer les impay\u00e9s avec LTVplus<\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1024x683.jpg\" alt=\"\" class=\"wp-image-41267\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1536x1024.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-2048x1365.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-840x560.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1026x684.jpg 1026w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1545x1030.jpg 1545w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1080x720.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-600x400.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Failed_Payment\"><\/span>Qu'est-ce qu'un d\u00e9faut de paiement ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vous \u00eates peut-\u00eatre en train de vous dire, <em>Nous en sommes \u00e0 la moiti\u00e9 de ce billet et je me demande toujours ce qu'est un d\u00e9faut de paiement.<\/em>. La r\u00e9ponse \u00e0 cette question est assez simple. Un paiement \u00e9choue lorsque, pour une raison quelconque, il n'est pas possible de le traiter.<\/p>\n\n\n\n<p>Cela peut \u00eatre d\u00fb \u00e0 un certain nombre de raisons, notamment <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>insuffisance de fonds sur le compte du client<\/li>\n\n\n\n<li> la saisie d'informations incorrectes<\/li>\n\n\n\n<li>votre passerelle de paiement est mal configur\u00e9e<\/li>\n<\/ul>\n\n\n\n<p>Quoi qu'il en soit, le probl\u00e8me sous-jacent est clair : l'argent n'est pas all\u00e9 du point A au point B. Le point A, dans ce cas, est le portefeuille de votre client et le point B est le v\u00f4tre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Failed_Payments_Mean_for_Your_Membership_Site\"><\/span>Ce que les \u00e9checs de paiement signifient pour votre site d'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cela peut s'av\u00e9rer tr\u00e8s p\u00e9nible pour le client et, pour beaucoup d'entre eux, c'est le bon moment pour se retirer. Peut-on les en bl\u00e2mer ? Si j'essayais de donner mon argent \u00e0 quelqu'un et qu'il ne l'acceptait pas, je hausserais probablement les \u00e9paules et irais voir ailleurs.<\/p>\n\n\n\n<p>S'il n'y a pas de support en place pour aider \u00e0 r\u00e9soudre le probl\u00e8me de l'\u00e9chec du paiement, il est souvent facile pour ces clients potentiels d'oublier l'achat et de passer \u00e0 autre chose.<\/p>\n\n\n\n<p>Cette situation peut poser plusieurs probl\u00e8mes \u00e0 votre entreprise. Tout d'abord, et c'est le plus \u00e9vident, vous perdez un client, qu'il soit nouveau ou ancien - oui, les paiements de renouvellement peuvent \u00e9galement \u00e9chouer. Cela signifie moins d'activit\u00e9, moins de revenus et des membres moins heureux.<\/p>\n\n\n\n<p>En outre, il se peut que vous fassiez concurrence \u00e0 vos concurrents sans le savoir. Si ces clients potentiels sont toujours d\u00e9termin\u00e9s \u00e0 obtenir un produit comme le v\u00f4tre, ils pourraient se tourner vers un concurrent proposant un produit similaire.<\/p>\n\n\n\n<p>Peu importe que le leur soit meilleur que le v\u00f4tre, ou vice versa. Si votre produit ou service n'est pas disponible \u00e0 l'achat en raison d'un d\u00e9faut de paiement, vos clients sont contraints d'aller voir ailleurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Recover_Failed_Payments\"><\/span>Comment r\u00e9cup\u00e9rer les paiements non effectu\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Il existe des moyens de r\u00e9soudre ce probl\u00e8me ! L'un des \u00e9l\u00e9ments importants est de disposer d'une \u00e9quipe d'assistance solide pour vos clients. C'est un fait av\u00e9r\u00e9 : si vos clients n'ont nulle part o\u00f9 s'adresser lorsqu'ils rencontrent des probl\u00e8mes avec votre service, il est probable qu'ils le quitteront.<\/p>\n\n\n\n<p>Et au-del\u00e0, ne voulez-vous pas que vos clients soient satisfaits ? Pour disposer d'un produit de haute qualit\u00e9 qui incitera les gens \u00e0 revenir, il faut s'assurer qu'une assistance est en place en cas de probl\u00e8me.<\/p>\n\n\n\n<p>Comme toute chose, lorsqu'il s'agit d'une entreprise en ligne, quelque chose finira par mal tourner.<\/p>\n\n\n\n<p>Quelle est donc la meilleure fa\u00e7on de proc\u00e9der ? Renforcer votre soutien signifie former et g\u00e9rer le personnel, ainsi que prendre les mesures n\u00e9cessaires pour recouvrer les paiements non effectu\u00e9s.<\/p>\n\n\n\n<p>\u00c0 cette fin, <a href=\"https:\/\/www.ltvplus.com\/partners\/memberpress-experts\/\" target=\"_blank\" rel=\"noopener\">LTVplus<\/a> dispose d'un syst\u00e8me solide de formation et de gestion de l'\u00e9quipe d'assistance, y compris des techniciens sp\u00e9cialis\u00e9s dans le MemberPress.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4.png\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-1024x536.png\" alt=\"\" class=\"wp-image-41263\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-1024x536.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-300x157.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-768x402.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-325x170.png 325w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-840x440.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-1216x637.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-700x367.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-156x82.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-1080x565.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Si vous choisissez de travailler avec LTVplus, ils vous aideront \u00e0.. :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Augmentation <a href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-retention\/\" title=\"\">fid\u00e9lisation des clients<\/a><\/li>\n\n\n\n<li>Optimiser le cycle de vie du client<\/li>\n\n\n\n<li>Gestion de l'assistance \u00e0 la client\u00e8le<\/li>\n\n\n\n<li>Recouvrement personnalis\u00e9 des paiements<\/li>\n\n\n\n<li>G\u00e9n\u00e9rer des r\u00e9f\u00e9rences<\/li>\n\n\n\n<li>Augmenter la valeur du cycle de vie des clients<\/li>\n\n\n\n<li>Suivi de l'utilisation des produits<\/li>\n\n\n\n<li>Suivi des indicateurs de r\u00e9ussite<\/li>\n\n\n\n<li>Et plus encore !<\/li>\n<\/ul>\n\n\n\n<p>Ils sont formidables et toutes ces fonctionnalit\u00e9s am\u00e9lioreront vos efforts de r\u00e9duction du taux de d\u00e9sabonnement. Leur \u00e9quipe d\u00e9vou\u00e9e vous aidera \u00e0 trouver la solution qui convient le mieux \u00e0 votre entreprise. <\/p>\n\n\n\n<p>Ce qu'il faut retenir, c'est que la r\u00e9duction du taux de d\u00e9sabonnement est quelque chose que vous pouvez faire d\u00e8s maintenant pour am\u00e9liorer votre activit\u00e9. <\/p>\n\n\n\n<p>Lorsque vous passez aux \u00e9tapes suivantes, appuyez-vous sur des experts. Des personnes comme LTVplus feront progresser votre entreprise et veilleront \u00e0 ce que vous puissiez \u00e9voluer de mani\u00e8re appropri\u00e9e afin de maintenir votre mod\u00e8le stable et d'obtenir ce revenu mensuel r\u00e9siduel si doux.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_Whats_the_Result\"><\/span>Alors, quel est le r\u00e9sultat ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si vous travaillez avec LTVPlus, le taux de d\u00e9sabonnement de votre site d'adh\u00e9sion sera certainement r\u00e9duit et vous aurez moins d'\u00e9checs de paiement. Mais qu'est-ce que cela signifie exactement ?<\/p>\n\n\n\n<p>Le recouvrement des paiements signifie que vous recevez le paiement - c'est assez simple. Votre chiffre d'affaires augmentera, en plus de tous les avantages li\u00e9s \u00e0 la r\u00e9duction du taux de d\u00e9sabonnement.<\/p>\n\n\n\n<p>En outre, vous souvenez-vous de l'\u00e9poque o\u00f9 nous parlions de la r\u00e9duction du taux de d\u00e9sabonnement et de la concurrence ? Aujourd'hui, les r\u00f4les sont invers\u00e9s. Si vos concurrents n'ont pas mis en place de plans de recouvrement en cas d'\u00e9chec de paiement, c'est soudain vers vous que les clients se tournent.<\/p>\n\n\n\n<p>L'avantage est double : vous augmentez vos propres revenus tout en vous rendant plus disponible pour le braconnage de vos concurrents. (Enfin, peut-\u00eatre pas le braconnage en tant que tel ; cela semble plus cruel que je ne le souhaiterais).<\/p>\n\n\n\n<p>Bien entendu, si leurs clients souffrent d'impay\u00e9s, votre produit sera certainement plus attrayant.<\/p>\n\n\n\n<p>Prenez donc contact avec des experts comme ceux de LTVPlus et voyez ce qu'ils peuvent faire pour vous aider. Je vous garantis que vous constaterez une r\u00e9duction du taux de d\u00e9sabonnement en un rien de temps.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Conclusion<\/h1>\n\n\n\n<p>Et c'est \u00e0 peu pr\u00e8s tout ce qu'il y a \u00e0 faire ! Vous avez maintenant appris \u00e0 r\u00e9cup\u00e9rer les paiements qui n'ont pas \u00e9t\u00e9 effectu\u00e9s.<\/p>\n\n\n\n<p>Mais il ne s'agit l\u00e0 que des grandes lignes ; pour en savoir plus, adressez-vous \u00e0 des experts. <a href=\"https:\/\/www.ltvplus.com\/partners\/memberpress-experts\/\" target=\"_blank\" rel=\"noopener\">Prendre rendez-vous avec LTVplus<\/a> aujourd'hui pour voir comment ils peuvent vous aider \u00e0 r\u00e9duire le taux de d\u00e9sabonnement, \u00e0 am\u00e9liorer l'exp\u00e9rience de vos clients et \u00e0 fid\u00e9liser votre marque.<\/p>\n\n\n\n<p>Votre activit\u00e9 d'adh\u00e9sion en ligne est m\u00fbre pour l'expansion. Ne laissez pas un petit obstacle tel qu'un \u00e9chec de paiement ralentir votre croissance et augmenter le taux d'attrition de vos membres.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp\"\n\t\t\t\talt=\"caract\u00e8re cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"379\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1-mobile.webp 449w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp 379w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 449px, 379px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caract\u00e8re cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>As a small business owner or solopreneur, there are few things worse than dealing with failed payments. 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