{"id":40109,"date":"2022-08-15T05:00:00","date_gmt":"2022-08-15T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=40109"},"modified":"2026-03-02T11:18:49","modified_gmt":"2026-03-02T16:18:49","slug":"customer-service-communication-skills","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/customer-service-communication-skills\/","title":{"rendered":"Comment devenir une marque en ligne digne de confiance gr\u00e2ce \u00e0 la communication"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p class=\"has-text-color wp-block-paragraph\" style=\"color:#020000\">Entre les r\u00e9unions d'\u00e9quipe, les r\u00e9ponses aux courriels, la r\u00e9daction du contenu des cours, le brainstorming des articles de blog, l'enregistrement des podcasts, les discussions avec les coll\u00e8gues et les appels t\u00e9l\u00e9phoniques, toute la journ\u00e9e est consacr\u00e9e \u00e0 la communication.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab095272eb34\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab095272eb34\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/customer-service-communication-skills\/#MemberPress_Customer_Feature_Using_MemberPress_to_Build_Better_Communicators\" >MemberPress Customer Feature Utiliser MemberPress pour former de meilleurs communicateurs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/customer-service-communication-skills\/#Top_4_Online_Communication_Platforms_and_How_to_Use_Each_One_to_Your_Advantage\" >Les 4 principales plateformes de communication en ligne (et comment les utiliser \u00e0 votre avantage)&nbsp;&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/customer-service-communication-skills\/#1_Email\" >1. Courriel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/customer-service-communication-skills\/#2_Blog_Articles\" >2. Articles de blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/customer-service-communication-skills\/#3_Discussion_Forums\" >3. Forums de discussion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/customer-service-communication-skills\/#4_Social_Media\" >4. M\u00e9dias sociaux<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/customer-service-communication-skills\/#How_Customer_Service_Influences_Brand_Trust\" >Comment le service \u00e0 la client\u00e8le influence la confiance dans la marque&nbsp;&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/customer-service-communication-skills\/#What_does_it_mean_for_a_customer_to_trust_your_brand\" >Qu'est-ce que cela signifie pour un client de faire confiance \u00e0 votre marque ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/customer-service-communication-skills\/#Customer_Service_Communication_Skills_in_action\" >Service \u00e0 la client\u00e8le Comp\u00e9tences de communication en action<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/fr\/blog\/customer-service-communication-skills\/#How_to_Improve_Your_Online_Customer_Service_Communication_Skills\" >Comment am\u00e9liorer vos comp\u00e9tences en mati\u00e8re de communication avec le service client\u00e8le en ligne<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/fr\/blog\/customer-service-communication-skills\/#The_Takeaway\" >\u00c0 emporter<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Mais combien de fois parlez-vous <strong>directement <\/strong>\u00e0 vos clients ? Et <strong>comment<\/strong> vous vous adressez \u00e0 eux ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'engagement aupr\u00e8s des consommateurs en ligne est \u00e0 la base de toute strat\u00e9gie de marketing. Mais faire un effort suppl\u00e9mentaire pour \u00e9tablir une relation avec votre acheteur peut faire la diff\u00e9rence entre une vente ponctuelle et un client \u00e0 vie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comment construire une relation en ligne ? De la m\u00eame mani\u00e8re qu'en personne -<strong> en ayant une conversation.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le billet d'aujourd'hui, nous aborderons quatre plates-formes de communication en ligne couramment utilis\u00e9es et les avantages de chacune d'entre elles. Nous examinerons \u00e9galement l'importance des comp\u00e9tences en mati\u00e8re de communication au sein du service client\u00e8le pour gagner la confiance des clients.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais d'abord, jetez un coup d'\u0153il \u00e0 cette histoire de client de MemberPress qui tombe \u00e0 point nomm\u00e9 et qui met en sc\u00e8ne l'expert en communication, le Dr Ben Crosby.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_Customer_Feature_Using_MemberPress_to_Build_Better_Communicators\"><\/span>MemberPress Customer Feature : Utiliser MemberPress pour former de meilleurs communicateurs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"gbapv0BlT7Ft2n6SyiPmoJjQhDR\"><div class=\"responsive-video\"><iframe title=\"T\u00e9moignages de clients : Comment ce professeur a lanc\u00e9 un site de cours vid\u00e9o avec MemberPress (TriviumU)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/d1eakcPHzAc?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch &gt;&gt; T\u00e9moignage client memberpress : comment un professeur a lanc\u00e9 son propre site de cours en ligne avec MemberPress<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Au cours de sa carri\u00e8re de plusieurs d\u00e9cennies dans l'enseignement sup\u00e9rieur, le Dr Ben Crosby a appris plusieurs choses essentielles sur la communication efficace. La premi\u00e8re d'entre elles est qu'une communication efficace est la base d'un service client de haut niveau et de la r\u00e9ussite d'une entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aussi, lorsque Ben a d\u00e9couvert que <a href=\"https:\/\/blog.hubspot.com\/marketing\/businesses-still-cant-nail-effective-communication\" target=\"_blank\" rel=\"noreferrer noopener\">83% des propri\u00e9taires d'entreprises<\/a> S'il admet que leurs comp\u00e9tences en mati\u00e8re de communication sont insuffisantes, il sait qu'il a trouv\u00e9 son cr\u00e9neau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En tant que consultant en comp\u00e9tences de communication et professeur de rh\u00e9torique, Ben est sp\u00e9cialis\u00e9 dans la prise de parole en public et la pr\u00e9sentation, l'argumentation et le d\u00e9bat, la communication technique et professionnelle, la persuasion et la vente, ainsi que l'histoire de la rh\u00e9torique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ses travaux sont r\u00e9guli\u00e8rement publi\u00e9s dans des revues universitaires de haut niveau et lors de conf\u00e9rences dans le monde entier. Il est \u00e9galement l'auteur du livre, <em>Les pr\u00e9sentations en tant que performance : Un guide professionnel pour mieux s'exprimer<\/em>Il enseigne depuis des ann\u00e9es \u00e0 des professionnels dans un environnement physique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le monde de l'\u00e9ducation s'est de plus en plus tourn\u00e9 vers le num\u00e9rique, et Ben a fait de m\u00eame, gr\u00e2ce \u00e0 MemberPress.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd'hui, Ben utilise MemberPress pour cr\u00e9er et g\u00e9rer son entreprise en ligne, TriviumU.com. Gr\u00e2ce \u00e0 son cours de communication, <a href=\"https:\/\/triviumu.com\/register\/presentations-as-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">La pr\u00e9sentation en tant que performance<\/a>Il conseille les professionnels sur la d\u00e9licate question d'une communication confiante et efficace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque les \u00e9tudiants auront termin\u00e9 l'atelier en ligne de Ben, ils auront acquis les comp\u00e9tences n\u00e9cessaires pour...<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ma\u00eetriser l'anxi\u00e9t\u00e9 li\u00e9e \u00e0 la communication<\/li>\n\n\n\n<li>Signaler la confiance par le langage corporel<\/li>\n\n\n\n<li>La confiance en soi gr\u00e2ce \u00e0 la commande vocale<\/li>\n\n\n\n<li>Fournir la quantit\u00e9 \"juste n\u00e9cessaire\" d'impact \u00e9motionnel et intellectuel<\/li>\n<\/ol>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_96ae7d16cdc1b0488ac069206b7f7b46\" href=\"https:\/\/triviumu.com\/register\/presentations-as-performance\/\" rel=\"nofollow\" target=\"_blank\" class=\"button secondary-button center\">En savoir plus et s'inscrire \u00e0 TriviumU d\u00e8s aujourd'hui !<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Dans Presentation as Performance, Ben donne aux \u00e9tudiants les cl\u00e9s pour communiquer efficacement sur toutes sortes de plateformes, y compris les 4 principaux canaux en ligne ci-dessous.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_4_Online_Communication_Platforms_and_How_to_Use_Each_One_to_Your_Advantage\"><\/span>Les 4 principales plateformes de communication en ligne (et comment les utiliser \u00e0 votre avantage)&nbsp;&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La communication a toujours \u00e9t\u00e9 le moyen le plus simple de partager des informations. Gr\u00e2ce \u00e0 la technologie actuelle, il est encore plus facile de se connecter, de poser des questions et d'obtenir des r\u00e9ponses. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tout ce que vous avez \u00e0 faire, c'est de d\u00e9terminer <a href=\"https:\/\/memberpress.com\/fr\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">o\u00f9 se trouve votre public<\/a> et participez \u00e0 la conversation !&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La bonne nouvelle, c'est que les gens parlent partout en ligne ! Cela vous donne plusieurs occasions de dialoguer avec vos clients.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Passons en revue quelques endroits populaires o\u00f9 les gens aiment discuter en ligne et comment tirer le meilleur parti de chaque plateforme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Email\"><\/span>1. Courriel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le courrier \u00e9lectronique continue de dominer lorsqu'il s'agit de toucher les clients. Vous \u00eates tr\u00e8s probablement parmi les <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/the-state-of-small-business-marketing\/#one\" target=\"_blank\" rel=\"noopener nofollow\">64% des petites entreprises<\/a> utilisent d\u00e9j\u00e0 le courrier \u00e9lectronique dans leurs strat\u00e9gies de marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-run-a-successful-email-campaign\/\" target=\"_blank\" rel=\"noopener\">une strat\u00e9gie efficace de marketing par courrier \u00e9lectronique<\/a> est un excellent moyen d'augmenter votre taux de clics et de g\u00e9n\u00e9rer plus de ventes. Cependant, ce n'est pas forc\u00e9ment le meilleur moyen d'entamer une conversation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au lieu de cela, vous pouvez inclure votre adresse \u00e9lectronique sur votre page de contact. Mieux encore, vous pouvez utiliser un <a href=\"https:\/\/memberpress.com\/fr\/blog\/best-contact-form-plugins-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">plugin de construction de formulaires<\/a> pour cr\u00e9er une page d'assistance \u00e0 la client\u00e8le li\u00e9e \u00e0 votre compte de messagerie professionnelle : <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form.png\"><img decoding=\"async\" width=\"971\" height=\"768\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form.png\" alt=\"Formulaire de contact pour le support client Moz \" class=\"wp-image-40472\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form.png 971w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-300x237.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-768x607.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-215x170.png 215w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-776x614.png 776w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-865x684.png 865w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-655x518.png 655w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-156x123.png 156w\" sizes=\"(max-width: 971px) 100vw, 971px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">De cette fa\u00e7on, les clients peuvent vous contacter rapidement et commod\u00e9ment \u00e0 chaque fois qu'ils ont une question. En fait, le courrier \u00e9lectronique est le<a href=\"https:\/\/www.netomi.com\/email-customer-service\"><\/a> <a href=\"https:\/\/www.netomi.com\/email-customer-service\" target=\"_blank\" rel=\"noopener nofollow\">#1 M\u00e9thode de contact pr\u00e9f\u00e9r\u00e9e des consommateurs<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">mettre en place une s\u00e9rie de courriels<\/a> pour rester en contact r\u00e9gulier avec vos clients.&nbsp;<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_e8bbf26cf578d4823f8d19f3b0b746fa\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/\" class=\"button button-blue center\">&gt;&gt; LIRE LA SUITE sur l'optimisation de l'automatisation des courriels <\/a>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Blog_Articles\"><\/span>2. Articles de blog<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les articles de blog offrent aux cr\u00e9ateurs une tribune pour prouver leur expertise dans leur niche. Que vous soyez <a href=\"https:\/\/memberpress.com\/fr\/blog\/paywall-your-blog\/\" target=\"_blank\" rel=\"noopener\">un propri\u00e9taire d'entreprise en ligne<\/a> ou <a href=\"https:\/\/easyaffiliate.com\/blog\/affiliate-marketing-for-bloggers\/\" target=\"_blank\" rel=\"noopener\">un sp\u00e9cialiste du marketing d'affiliation<\/a>Les blogs vous permettent de couvrir un grand nombre d'informations avec un contenu illimit\u00e9.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si c'est vous qui parlez le plus, les articles de blog restent un excellent moyen de d\u00e9couvrir l'engagement des lecteurs et d'y r\u00e9pondre.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une section de commentaires sur un blog permet aux lecteurs de poser des questions et de faire part de leurs r\u00e9flexions :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples.png\"><img decoding=\"async\" width=\"525\" height=\"761\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples.png\" alt=\"Fil de commentaires du blog MemberPress \" class=\"wp-image-40473\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples.png 525w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples-207x300.png 207w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples-117x170.png 117w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples-424x614.png 424w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples-472x684.png 472w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples-357x518.png 357w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples-108x156.png 108w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/a><figcaption class=\"wp-element-caption\">Le gestionnaire de contenu de MemberPress r\u00e9pond \u00e0 un commentaire de blog d'un client<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Encore une fois, vous n'obtiendrez peut-\u00eatre pas une bonne s\u00e9ance individuelle dans le fil d'un article de blog, mais vous pouvez toujours b\u00e9n\u00e9ficier de plusieurs voix.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, si vous avez plusieurs questions sur un article, vous pouvez m\u00eame r\u00e9diger un nouvel article de blog r\u00e9pondant aux \"questions les plus fr\u00e9quentes sur votre entreprise\".<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Discussion_Forums\"><\/span>3. Forums de discussion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En ce qui concerne les voix multiples, l'un des nombreux avantages de la course \u00e0 pied est qu'elle permet d'am\u00e9liorer la qualit\u00e9 de vie. <a href=\"https:\/\/memberpress.com\/fr\/blog\/membership-sites-101\/\">un site d'adh\u00e9sion<\/a> (ou d'en ajouter une \u00e0 votre entreprise existante) est la communaut\u00e9 que vous cr\u00e9ez.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/fr\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\" target=\"_blank\" rel=\"noopener\">Forums de discussion<\/a> constituent le moyen id\u00e9al pour les membres de la communaut\u00e9 d'interagir et d'apprendre de vous et des autres. Plus vous introduisez de sujets, plus vous attirerez de membres \u00e0 participer \u00e0 la discussion :&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme.jpg\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-1024x768.jpg\" alt=\"\" class=\"wp-image-40474\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-1024x768.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-300x225.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-768x576.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-227x170.jpg 227w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-819x614.jpg 819w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-912x684.jpg 912w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-691x518.jpg 691w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-156x117.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-1080x810.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Forum de discussion Exemples de sujets <br><a href=\"https:\/\/athemes.com\/collections\/wordpress-forum-themes\/\" target=\"_blank\" rel=\"noopener nofollow\">SOURCE D'IMAGE<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Plateforme de bonus :<\/em><\/strong> Les applications de messagerie instantan\u00e9e sont similaires aux forums de discussion. Plus de <a href=\"https:\/\/www.statista.com\/statistics\/483255\/number-of-mobile-messaging-users-worldwide\/\" target=\"_blank\" rel=\"noopener nofollow\">3,09 milliards d'utilisateurs de smartphones<\/a> ont t\u00e9l\u00e9charg\u00e9 des applications de messagerie instantan\u00e9e sur leurs appareils mobiles. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La possibilit\u00e9 de participer \u00e0 des discussions dans le creux de votre main change totalement la donne pour vous et votre public en ligne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Discord est une excellente (et populaire) application de messagerie instantan\u00e9e pour rester en contact avec vos membres. Il existe m\u00eame un plugin GRATUIT qui facilite grandement la connexion de votre site MemberPress \u00e0 Discord. <\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_fbc5e62258395c57c5a13201cd068f77\" href=\"https:\/\/memberpress.com\/fr\/blog\/discord-announcement\/\" target=\"_blank\" class=\"button button-blue center\">En savoir plus et installer le plugin \u00ab Connect MemberPress to Discord \u00bb<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example.png\"><img decoding=\"async\" width=\"1024\" height=\"666\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-1024x666.png\" alt=\"\" class=\"wp-image-40475\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-1024x666.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-300x195.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-768x500.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-1536x999.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-2048x1332.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-261x170.png 261w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-840x546.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-1051x684.png 1051w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-1583x1030.png 1583w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-700x455.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-156x101.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-1080x703.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Discord Discussion servers &amp; threads<br><a href=\"https:\/\/discord.com\/safety\/360044149331-What-is-Discord\" target=\"_blank\" rel=\"noopener nofollow\">IMAGE Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Dans les forums de discussion et les applications de messagerie instantan\u00e9e, il est pratiquement impossible de r\u00e9pondre \u00e0 tous les commentaires. En revanche, vous pouvez faire d\u00e9filer les conversations des membres et vous tenir au courant de ce qui se dit sur votre site web.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Social_Media\"><\/span>4. M\u00e9dias sociaux<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous cherchez un public \u00e0 qui parler, ne cherchez pas plus loin que les m\u00e9dias sociaux ! Comme leur nom l'indique, les m\u00e9dias sociaux sont utilis\u00e9s par <a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/new-global-social-media-research\/#:~:text=More%20than%20half%20of%20the,social%20media%20is%202h%2027m.\" target=\"_blank\" rel=\"noopener nofollow\">plus de 4,62 milliards de personnes<\/a> de partager, d'interagir et de socialiser en ligne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est important de garder \u00e0 l'esprit que l'engagement dans les m\u00e9dias sociaux est rapide ! Vous ne disposez que de peu de temps entre deux d\u00e9filements pour attirer l'attention d'un lecteur.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram.png\"><img decoding=\"async\" width=\"923\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-923x1024.png\" alt=\"MemberPress Collection de vid\u00e9os Instagram \" class=\"wp-image-40478\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-923x1024.png 923w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-270x300.png 270w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-768x852.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-153x170.png 153w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-553x614.png 553w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-616x684.png 616w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-928x1030.png 928w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-467x518.png 467w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-141x156.png 141w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram.png 949w\" sizes=\"(max-width: 923px) 100vw, 923px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">C'est pourquoi le meilleur moyen de communiquer sur les <a href=\"https:\/\/memberpress.com\/fr\/blog\/best-strategies-social-media-marketing\/\" target=\"_blank\" rel=\"noopener\">canaux sociaux<\/a> est par l'utilisation massive de visuels -&nbsp;<a href=\"https:\/\/memberpress.com\/fr\/blog\/tips-for-creating-great-visual-content\/\" target=\"_blank\" rel=\"noopener\"> images, vid\u00e9os, infographies, emojis<\/a> - tout ce qui incite un lecteur \u00e0 s'arr\u00eater et \u00e0 consacrer une seconde suppl\u00e9mentaire pour se familiariser avec votre marque.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outils de conception tels que <a href=\"https:\/\/memberpress.com\/go\/canva\/main\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\">Canva <\/a>peut \u00eatre la porte d'entr\u00e9e qui conduit votre public sur les m\u00e9dias sociaux vers votre entreprise en ligne.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Customer_Service_Influences_Brand_Trust\"><\/span>Comment le service \u00e0 la client\u00e8le influence la confiance dans la marque&nbsp;&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il est facile de consid\u00e9rer que le service \u00e0 la client\u00e8le consiste simplement \u00e0 aider un client \u00e0 r\u00e9soudre un probl\u00e8me par une s\u00e9rie d'e-mails ou par t\u00e9l\u00e9phone. <strong>mais c'est bien plus que cela !<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Chaque interaction que vous avez avec un client est le reflet de votre service client\u00e8le !<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et regardez ces chiffres <a href=\"https:\/\/blog.hubspot.com\/service\/customer-service-stats\" target=\"_blank\" rel=\"noopener nofollow\">collect\u00e9 par HubSpot<\/a> montrer comment le service \u00e0 la client\u00e8le influence l'opinion d'un consommateur sur une entreprise :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>90% des Am\u00e9ricains consid\u00e8rent le service \u00e0 la client\u00e8le comme un facteur d\u00e9terminant pour faire ou ne pas faire des affaires avec une entreprise. (source : <a href=\"https:\/\/clouddamcdnprodep.azureedge.net\/gdc\/gdcPiLLQw\/original?ocid=mkto_eml_EM582302A1LA1\" target=\"_blank\" rel=\"noopener nofollow\">Microsoft<\/a>)<\/li>\n\n\n\n<li>93% des clients sont susceptibles de devenir des clients fid\u00e8les des entreprises qui offrent un excellent service \u00e0 la client\u00e8le. (source : <a href=\"https:\/\/blog.hubspot.com\/news-trends\/customer-acquisition-study\" target=\"_blank\" rel=\"noopener nofollow\">Recherche HubSpot<\/a>)<\/li>\n\n\n\n<li>94% des clients am\u00e9ricains recommanderont une entreprise dont le service client\u00e8le est \"tr\u00e8s bon\". (source : <a href=\"https:\/\/success.qualtrics.com\/rs\/542-FMF-412\/images\/ROI%20of%20customer%20experience%202020.pdf\" target=\"_blank\" rel=\"noopener nofollow\">Institut Qualtrics XM<\/a>)<\/li>\n\n\n\n<li>89% des entreprises qui obtiennent une note \"nettement sup\u00e9rieure \u00e0 la moyenne\" en mati\u00e8re d'exp\u00e9rience client obtiennent de meilleurs r\u00e9sultats financiers que leurs concurrents. (source : <a href=\"https:\/\/www.qualtrics.com\/m\/assets\/wp-content\/uploads\/2020\/04\/XMI_GlobalStateOfXM-2020.pdf\" target=\"_blank\" rel=\"noopener nofollow\">Institut Qualtrics XM<\/a>)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">De telles statistiques montrent \u00e0 quel point il est important de consid\u00e9rer chaque interaction avec un client comme une chance de le faire. <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-build-credibility-for-your-membership-business\/\" target=\"_blank\" rel=\"noopener\">renforcer la confiance dans votre marque<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_does_it_mean_for_a_customer_to_trust_your_brand\"><\/span>Qu'est-ce que cela signifie pour un client de faire confiance \u00e0 votre marque ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s avoir eu l'occasion de <a href=\"https:\/\/memberpress.com\/fr\/blog\/successful-membership-sites-are-all-about-engagement\/\" target=\"_blank\" rel=\"noopener\">s'engager aupr\u00e8s de son public<\/a> et construire des relations sur plusieurs plateformes diff\u00e9rentes, les clients font davantage confiance \u00e0 votre marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Lorsqu'un client vous fait confiance, cela signifie que vous avez tenu vos promesses.<\/strong> Voici quelques exemples qui prouvent que vous avez gagn\u00e9 la confiance d'un client :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Achats r\u00e9p\u00e9t\u00e9s<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-get-reviews-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">Critiques positives<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/fr\/blog\/powerful-ways-to-gather-customer-feedback-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">Commentaires des clients <\/a><\/li>\n\n\n\n<li>Mentions dans les m\u00e9dias sociaux <\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n.jpg\"><img decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-1024x510.jpg\" alt=\"MemberPress Avis des clients \" class=\"wp-image-40479\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-1024x510.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-300x150.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-768x383.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-341x170.jpg 341w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-840x419.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-700x349.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-156x78.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-1080x538.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-customer-story-mymindfulmovement-watch-now\/\" target=\"_blank\" rel=\"noopener\">Voir comment helen at mymindfulmovement utilise memberpress<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Gagner la confiance de vos clients est une grande r\u00e9ussite et ne doit pas \u00eatre pris \u00e0 la l\u00e9g\u00e8re. En effet, la confiance ne se gagne pas du jour au lendemain. Et une confiance qui a mis des ann\u00e9es \u00e0 s'\u00e9tablir peut aussi \u00eatre rompue par un seul faux pas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ou, dans ce cas, un mot de travers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_Service_Communication_Skills_in_action\"><\/span>Service \u00e0 la client\u00e8le Comp\u00e9tences de communication en action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Imaginez que vous ayez un membre dont l'abonnement est sur le point d'expirer. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parmi les r\u00e9ponses suivantes du service client\u00e8le, laquelle est la plus susceptible d'encourager le client \u00e0 renouveler son contrat ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"<em>Votre adh\u00e9sion expire dans 3 jours.<\/em>\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ou<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"<em>Oh non ! Votre adh\u00e9sion est sur le point d'expirer ! Ne manquez pas les \u00e9v\u00e9nements extraordinaires qui se d\u00e9roulent au sein de notre communaut\u00e9 en ligne. Renouvelez votre abonnement d\u00e8s aujourd'hui !<\/em> \"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est une \u00e9vidence ! Le deuxi\u00e8me <a href=\"https:\/\/memberpress.com\/fr\/blog\/the-basics-of-conversion-worthy-membership-renewal-reminders\/\" target=\"_blank\" rel=\"noopener\">rappel de renouvellement<\/a> a \u00e9videmment plus de chances de s'assurer un client r\u00e9current.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Improve_Your_Online_Customer_Service_Communication_Skills\"><\/span>Comment am\u00e9liorer vos comp\u00e9tences en mati\u00e8re de communication avec le service client\u00e8le en ligne<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Malgr\u00e9 les nombreux avantages qu'offre la communication en ligne, l'absence d'interaction en face \u00e0 face constitue un inconv\u00e9nient incontournable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque des indices de communication verbale tels que le langage corporel et le ton sont absents d'une conversation en ligne, les lecteurs peuvent mal interpr\u00e9ter votre message.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le secret d'un excellent service \u00e0 la client\u00e8le r\u00e9side donc dans l'int\u00e9gration de techniques de conversation r\u00e9elles. En d'autres termes, <strong>vous devez faire en sorte qu'une conversation en ligne soit aussi personnelle que possible.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>\u00c0 emporter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C'est un fait : la communication est la cl\u00e9 du succ\u00e8s d'une marque. Et dans le monde num\u00e9rique d'aujourd'hui, une communication efficace sur les canaux num\u00e9riques les plus populaires est essentielle pour renforcer la confiance dans la marque, quel que soit votre secteur d'activit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Que vous ayez besoin de rafra\u00eechir vos connaissances en mati\u00e8re de communication avec vos employ\u00e9s ou que vous recherchiez les meilleures pratiques en mati\u00e8re de communication avec le service client\u00e8le, les outils et astuces ci-dessus devraient vous mettre sur la bonne voie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et si vous pensez que vous pourriez b\u00e9n\u00e9ficier d'une plong\u00e9e en profondeur dans la communication en ligne efficace (et qui ne le ferait pas ?), rendez-vous sur le site suivant <a href=\"https:\/\/triviumu.com\/\" target=\"_blank\" rel=\"noopener\">TriviumU<\/a>et inscrivez-vous. Vous n'avez rien \u00e0 perdre, si ce n'est un peu d'anxi\u00e9t\u00e9 de performance !<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caract\u00e8re cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Between team meetings, responding to emails, writing out course content, brainstorming blog posts, recording podcasts, chatting with coworkers, and taking phone calls, your entire day consists of communication. 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