{"id":40109,"date":"2022-08-15T05:00:00","date_gmt":"2022-08-15T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=40109"},"modified":"2026-03-02T11:18:49","modified_gmt":"2026-03-02T16:18:49","slug":"customer-service-communication-skills","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/customer-service-communication-skills\/","title":{"rendered":"Comment devenir une marque en ligne digne de confiance gr\u00e2ce \u00e0 la communication"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p class=\"has-text-color\" style=\"color:#020000\">Entre les r\u00e9unions d'\u00e9quipe, les r\u00e9ponses aux courriels, la r\u00e9daction du contenu des cours, le brainstorming des articles de blog, l'enregistrement des podcasts, les discussions avec les coll\u00e8gues et les appels t\u00e9l\u00e9phoniques, toute la journ\u00e9e est consacr\u00e9e \u00e0 la communication.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a392ed2934bc\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a392ed2934bc\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/customer-service-communication-skills\/#MemberPress_Customer_Feature_Using_MemberPress_to_Build_Better_Communicators\" >MemberPress Customer Feature Utiliser MemberPress pour former de meilleurs communicateurs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/customer-service-communication-skills\/#Top_4_Online_Communication_Platforms_and_How_to_Use_Each_One_to_Your_Advantage\" >Les 4 principales plateformes de communication en ligne (et comment les utiliser \u00e0 votre avantage)\u00a0\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/customer-service-communication-skills\/#1_Email\" >1. Courriel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/customer-service-communication-skills\/#2_Blog_Articles\" >2. Articles de blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/customer-service-communication-skills\/#3_Discussion_Forums\" >3. Forums de discussion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/customer-service-communication-skills\/#4_Social_Media\" >4. M\u00e9dias sociaux<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/customer-service-communication-skills\/#How_Customer_Service_Influences_Brand_Trust\" >Comment le service \u00e0 la client\u00e8le influence la confiance dans la marque\u00a0\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/customer-service-communication-skills\/#What_does_it_mean_for_a_customer_to_trust_your_brand\" >Qu'est-ce que cela signifie pour un client de faire confiance \u00e0 votre marque ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/customer-service-communication-skills\/#Customer_Service_Communication_Skills_in_action\" >Service \u00e0 la client\u00e8le Comp\u00e9tences de communication en action<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/fr\/blog\/customer-service-communication-skills\/#How_to_Improve_Your_Online_Customer_Service_Communication_Skills\" >Comment am\u00e9liorer vos comp\u00e9tences en mati\u00e8re de communication avec le service client\u00e8le en ligne<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/fr\/blog\/customer-service-communication-skills\/#The_Takeaway\" >\u00c0 emporter<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Mais combien de fois parlez-vous <strong>directement <\/strong>\u00e0 vos clients ? Et <strong>comment<\/strong> vous vous adressez \u00e0 eux ?<\/p>\n\n\n\n<p>L'engagement aupr\u00e8s des consommateurs en ligne est \u00e0 la base de toute strat\u00e9gie de marketing. Mais faire un effort suppl\u00e9mentaire pour \u00e9tablir une relation avec votre acheteur peut faire la diff\u00e9rence entre une vente ponctuelle et un client \u00e0 vie.<\/p>\n\n\n\n<p>How do you build a relationship online? Similar to how you would in person \u2013<strong> en ayant une conversation.<\/strong><\/p>\n\n\n\n<p>In today\u2019s post, we\u2019ll cover 4 commonly used online communication platforms and the benefits of using each one. We\u2019ll also dig into how important customer service communication skills are when it comes to gaining customer trust.\u00a0<\/p>\n\n\n\n<p>Mais d'abord, jetez un coup d'\u0153il \u00e0 cette histoire de client de MemberPress qui tombe \u00e0 point nomm\u00e9 et qui met en sc\u00e8ne l'expert en communication, le Dr Ben Crosby.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_Customer_Feature_Using_MemberPress_to_Build_Better_Communicators\"><\/span>MemberPress Customer Feature : Utiliser MemberPress pour former de meilleurs communicateurs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"TEBEXde6pZrOVWyibX5fabo7RqF780gdscA36CcFwvwpgLeIAHtTqnO12mVryxSjQBUYkPnMz19NjhPWok0x\"><div class=\"responsive-video\"><iframe title=\"T\u00e9moignages de clients : Comment ce professeur a lanc\u00e9 un site de cours vid\u00e9o avec MemberPress (TriviumU)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/d1eakcPHzAc?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch >> memberpress customer story: how a professor launched  his own online Course website with MemberPress<\/figcaption><\/figure>\n\n\n\n<p>Au cours de sa carri\u00e8re de plusieurs d\u00e9cennies dans l'enseignement sup\u00e9rieur, le Dr Ben Crosby a appris plusieurs choses essentielles sur la communication efficace. La premi\u00e8re d'entre elles est qu'une communication efficace est la base d'un service client de haut niveau et de la r\u00e9ussite d'une entreprise.<\/p>\n\n\n\n<p>Aussi, lorsque Ben a d\u00e9couvert que <a href=\"https:\/\/blog.hubspot.com\/marketing\/businesses-still-cant-nail-effective-communication\" target=\"_blank\" rel=\"noreferrer noopener\">83% des propri\u00e9taires d'entreprises<\/a> admitted their communication skills were lacking, he knew he\u2019d found his niche.<\/p>\n\n\n\n<p>As a communication skills consultant and professor of rhetoric, Ben\u2019s expertise lie in public speaking and presenting, argumentation and debate, technical and professional communication, persuasion and selling, and the history of rhetoric.<\/p>\n\n\n\n<p>His work is regularly published in top-level academic journals and at conferences worldwide. He\u2019s also author of the book, <em>Presentations as Performance: A Professional\u2019s Guide to Better Speaking<\/em>Il enseigne depuis des ann\u00e9es \u00e0 des professionnels dans un environnement physique.<\/p>\n\n\n\n<p>Le monde de l'\u00e9ducation s'est de plus en plus tourn\u00e9 vers le num\u00e9rique, et Ben a fait de m\u00eame, gr\u00e2ce \u00e0 MemberPress.<\/p>\n\n\n\n<p>Aujourd'hui, Ben utilise MemberPress pour cr\u00e9er et g\u00e9rer son entreprise en ligne, TriviumU.com. Gr\u00e2ce \u00e0 son cours de communication, <a href=\"https:\/\/triviumu.com\/register\/presentations-as-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">La pr\u00e9sentation en tant que performance<\/a>Il conseille les professionnels sur la d\u00e9licate question d'une communication confiante et efficace.<\/p>\n\n\n\n<p>By the time students wrap up Ben\u2019s online workshop, they have the skills they need to\u2026<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ma\u00eetriser l'anxi\u00e9t\u00e9 li\u00e9e \u00e0 la communication<\/li>\n\n\n\n<li>Signaler la confiance par le langage corporel<\/li>\n\n\n\n<li>La confiance en soi gr\u00e2ce \u00e0 la commande vocale<\/li>\n\n\n\n<li>Deliver that \u201cjust right\u201d amount of emotional and intellectual impact<\/li>\n<\/ol>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_96ae7d16cdc1b0488ac069206b7f7b46\" href=\"https:\/\/triviumu.com\/register\/presentations-as-performance\/\" rel=\"nofollow\" target=\"_blank\" class=\"button secondary-button center\">En savoir plus et s'inscrire \u00e0 TriviumU d\u00e8s aujourd'hui !<\/a>\n<\/div>\n\n\n\n\n<p>Dans Presentation as Performance, Ben donne aux \u00e9tudiants les cl\u00e9s pour communiquer efficacement sur toutes sortes de plateformes, y compris les 4 principaux canaux en ligne ci-dessous.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les 4 principales plateformes de communication en ligne (et comment les utiliser \u00e0 votre avantage)\u00a0\u00a0<\/h2>\n\n\n\n<p>Communication has always been the easiest way to share information. Today\u2019s technology makes it even easier for people to jump online, ask questions, and get answers. <\/p>\n\n\n\n<p>Tout ce que vous avez \u00e0 faire, c'est de d\u00e9terminer <a href=\"https:\/\/memberpress.com\/fr\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">o\u00f9 se trouve votre public<\/a> et participez \u00e0 la conversation !\u00a0<\/p>\n\n\n\n<p>La bonne nouvelle, c'est que les gens parlent partout en ligne ! Cela vous donne plusieurs occasions de dialoguer avec vos clients.\u00a0<\/p>\n\n\n\n<p>Let\u2019s go over a few popular places people like to chat online and how to get the most benefits out of each platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Email\"><\/span>1. Courriel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Email continues to dominate when it comes to customer outreach. You\u2019re most likely among the <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/the-state-of-small-business-marketing\/#one\" target=\"_blank\" rel=\"noopener nofollow\">64% des petites entreprises<\/a> utilisent d\u00e9j\u00e0 le courrier \u00e9lectronique dans leurs strat\u00e9gies de marketing.<\/p>\n\n\n\n<p>Un <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-run-a-successful-email-campaign\/\" target=\"_blank\" rel=\"noopener\">une strat\u00e9gie efficace de marketing par courrier \u00e9lectronique<\/a> est un excellent moyen d'augmenter votre taux de clics et de g\u00e9n\u00e9rer plus de ventes. Cependant, ce n'est pas forc\u00e9ment le meilleur moyen d'entamer une conversation.\u00a0<\/p>\n\n\n\n<p>Au lieu de cela, vous pouvez inclure votre adresse \u00e9lectronique sur votre page de contact. Mieux encore, vous pouvez utiliser un <a href=\"https:\/\/memberpress.com\/fr\/blog\/best-contact-form-plugins-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">plugin de construction de formulaires<\/a> pour cr\u00e9er une page d'assistance \u00e0 la client\u00e8le li\u00e9e \u00e0 votre compte de messagerie professionnelle : <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form.png\"><img decoding=\"async\" width=\"971\" height=\"768\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form.png\" alt=\"Formulaire de contact pour le support client Moz \" class=\"wp-image-40472\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form.png 971w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-300x237.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-768x607.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-215x170.png 215w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-776x614.png 776w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-865x684.png 865w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-655x518.png 655w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-156x123.png 156w\" sizes=\"(max-width: 971px) 100vw, 971px\" \/><\/a><\/figure>\n\n\n\n<p>De cette fa\u00e7on, les clients peuvent vous contacter rapidement et commod\u00e9ment \u00e0 chaque fois qu'ils ont une question. En fait, le courrier \u00e9lectronique est le<a href=\"https:\/\/www.netomi.com\/email-customer-service\"><\/a> <a href=\"https:\/\/www.netomi.com\/email-customer-service\" target=\"_blank\" rel=\"noopener nofollow\">#1 M\u00e9thode de contact pr\u00e9f\u00e9r\u00e9e des consommateurs<\/a>.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">mettre en place une s\u00e9rie de courriels<\/a> pour rester en contact r\u00e9gulier avec vos clients.\u00a0<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_e8bbf26cf578d4823f8d19f3b0b746fa\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/\" class=\"button button-blue center\">>> READ MORE on How to Optimize Email Automation <\/a>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Blog_Articles\"><\/span>2. Articles de blog<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Blog articles give creators a podium to prove their niche expertise. Whether you\u2019re <a href=\"https:\/\/memberpress.com\/fr\/blog\/paywall-your-blog\/\" target=\"_blank\" rel=\"noopener\">un propri\u00e9taire d'entreprise en ligne<\/a> ou <a href=\"https:\/\/easyaffiliate.com\/blog\/affiliate-marketing-for-bloggers\/\" target=\"_blank\" rel=\"noopener\">un sp\u00e9cialiste du marketing d'affiliation<\/a>Les blogs vous permettent de couvrir un grand nombre d'informations avec un contenu illimit\u00e9.\u00a0<\/p>\n\n\n\n<p>Even though you\u2019re doing most of the talking, blog articles are still a great place to find and respond to reader engagement.\u00a0<\/p>\n\n\n\n<p>Une section de commentaires sur un blog permet aux lecteurs de poser des questions et de faire part de leurs r\u00e9flexions :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples.png\"><img decoding=\"async\" width=\"525\" height=\"761\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples.png\" alt=\"Fil de commentaires du blog MemberPress \" class=\"wp-image-40473\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples.png 525w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples-207x300.png 207w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples-117x170.png 117w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples-424x614.png 424w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples-472x684.png 472w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples-357x518.png 357w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples-108x156.png 108w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/a><figcaption class=\"wp-element-caption\">Le gestionnaire de contenu de MemberPress r\u00e9pond \u00e0 un commentaire de blog d'un client<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Encore une fois, vous n'obtiendrez peut-\u00eatre pas une bonne s\u00e9ance individuelle dans le fil d'un article de blog, mais vous pouvez toujours b\u00e9n\u00e9ficier de plusieurs voix.\u00a0<\/p>\n\n\n\n<p>For example, if you have several questions on a post, you could even write up a whole new blog article answering \u201cthe most asked questions about your business\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Discussion_Forums\"><\/span>3. Forums de discussion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En ce qui concerne les voix multiples, l'un des nombreux avantages de la course \u00e0 pied est qu'elle permet d'am\u00e9liorer la qualit\u00e9 de vie. <a href=\"https:\/\/memberpress.com\/fr\/blog\/membership-sites-101\/\">un site d'adh\u00e9sion<\/a> (ou d'en ajouter une \u00e0 votre entreprise existante) est la communaut\u00e9 que vous cr\u00e9ez.\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/fr\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\" target=\"_blank\" rel=\"noopener\">Forums de discussion<\/a> provide the perfect way for community members to interact \u2013 learning from you and each other. The more topics you introduce, the more members you\u2019ll attract to participate in the discussion:\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme.jpg\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-1024x768.jpg\" alt=\"\" class=\"wp-image-40474\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-1024x768.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-300x225.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-768x576.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-227x170.jpg 227w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-819x614.jpg 819w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-912x684.jpg 912w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-691x518.jpg 691w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-156x117.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-1080x810.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Forum de discussion Exemples de sujets <br><a href=\"https:\/\/athemes.com\/collections\/wordpress-forum-themes\/\" target=\"_blank\" rel=\"noopener nofollow\">SOURCE D'IMAGE<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong><em>Plateforme de bonus :<\/em><\/strong> Les applications de messagerie instantan\u00e9e sont similaires aux forums de discussion. Plus de <a href=\"https:\/\/www.statista.com\/statistics\/483255\/number-of-mobile-messaging-users-worldwide\/\" target=\"_blank\" rel=\"noopener nofollow\">3,09 milliards d'utilisateurs de smartphones<\/a> ont t\u00e9l\u00e9charg\u00e9 des applications de messagerie instantan\u00e9e sur leurs appareils mobiles. <\/p>\n\n\n\n<p>La possibilit\u00e9 de participer \u00e0 des discussions dans le creux de votre main change totalement la donne pour vous et votre public en ligne.<\/p>\n\n\n\n<p>Discord is an excellent (and popular) instant messaging app for keeping in touch with your members. There\u2019s even a FREE plugin that makes it super easy to connect your MemberPress site with Discord. <\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_fbc5e62258395c57c5a13201cd068f77\" href=\"https:\/\/memberpress.com\/fr\/blog\/discord-announcement\/\" target=\"_blank\" class=\"button button-blue center\">En savoir plus et installer le plugin Connect MemberPress to Discord<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example.png\"><img decoding=\"async\" width=\"1024\" height=\"666\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-1024x666.png\" alt=\"\" class=\"wp-image-40475\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-1024x666.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-300x195.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-768x500.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-1536x999.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-2048x1332.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-261x170.png 261w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-840x546.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-1051x684.png 1051w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-1583x1030.png 1583w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-700x455.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-156x101.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-1080x703.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Discord Serveurs de discussion et fils de discussion<br><a href=\"https:\/\/discord.com\/safety\/360044149331-What-is-Discord\" target=\"_blank\" rel=\"noopener nofollow\">IMAGE Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>When it comes to both discussion forums and instant messaging apps, it\u2019s next to impossible to respond to every comment. Instead, you can scroll through member conversations and stay up-to-date on what\u2019s being said on your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Social_Media\"><\/span>4. M\u00e9dias sociaux<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you\u2019re looking for an audience to talk to, look no further than social media! Fitting to the name, social media is used by <a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/new-global-social-media-research\/#:~:text=More%20than%20half%20of%20the,social%20media%20is%202h%2027m.\" target=\"_blank\" rel=\"noopener nofollow\">plus de 4,62 milliards de personnes<\/a> de partager, d'interagir et de socialiser en ligne.<\/p>\n\n\n\n<p>Something important to keep in mind, social media engagement works fast! You only have a short amount of time between scrolls to catch a reader\u2019s attention.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram.png\"><img decoding=\"async\" width=\"923\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-923x1024.png\" alt=\"MemberPress Collection de vid\u00e9os Instagram \" class=\"wp-image-40478\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-923x1024.png 923w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-270x300.png 270w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-768x852.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-153x170.png 153w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-553x614.png 553w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-616x684.png 616w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-928x1030.png 928w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-467x518.png 467w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-141x156.png 141w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram.png 949w\" sizes=\"(max-width: 923px) 100vw, 923px\" \/><\/a><\/figure>\n\n\n\n<p>That\u2019s why the best way to communicate on <a href=\"https:\/\/memberpress.com\/fr\/blog\/best-strategies-social-media-marketing\/\" target=\"_blank\" rel=\"noopener\">canaux sociaux<\/a> is through heavy use of visuals \u2013\u00a0<a href=\"https:\/\/memberpress.com\/fr\/blog\/tips-for-creating-great-visual-content\/\" target=\"_blank\" rel=\"noopener\"> images, vid\u00e9os, infographies, emojis<\/a> \u2013 anything that causes a reader to stop and spend an extra second to familiarize with your brand.\u00a0<\/p>\n\n\n\n<p>Outils de conception tels que <a href=\"https:\/\/memberpress.com\/go\/canva\/main\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\">Canva <\/a>peut \u00eatre la porte d'entr\u00e9e qui conduit votre public sur les m\u00e9dias sociaux vers votre entreprise en ligne.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment le service \u00e0 la client\u00e8le influence la confiance dans la marque\u00a0\u00a0<\/h2>\n\n\n\n<p>It\u2019s easy to think of customer service as just the simple act of helping a customer solve a problem through a series of emails or over the phone \u2013 <strong>but it\u2019s so much more than that!<\/strong><\/p>\n\n\n\n<p><strong>Chaque interaction que vous avez avec un client est le reflet de votre service client\u00e8le !<\/strong><\/p>\n\n\n\n<p>Et regardez ces chiffres <a href=\"https:\/\/blog.hubspot.com\/service\/customer-service-stats\" target=\"_blank\" rel=\"noopener nofollow\">collect\u00e9 par HubSpot<\/a> showing how customer service affects a consumer\u2019s view of a company:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>90% des Am\u00e9ricains consid\u00e8rent le service \u00e0 la client\u00e8le comme un facteur d\u00e9terminant pour faire ou ne pas faire des affaires avec une entreprise. (source : <a href=\"https:\/\/clouddamcdnprodep.azureedge.net\/gdc\/gdcPiLLQw\/original?ocid=mkto_eml_EM582302A1LA1\" target=\"_blank\" rel=\"noopener nofollow\">Microsoft<\/a>)<\/li>\n\n\n\n<li>93% des clients sont susceptibles de devenir des clients fid\u00e8les des entreprises qui offrent un excellent service \u00e0 la client\u00e8le. (source : <a href=\"https:\/\/blog.hubspot.com\/news-trends\/customer-acquisition-study\" target=\"_blank\" rel=\"noopener nofollow\">Recherche HubSpot<\/a>)<\/li>\n\n\n\n<li>94% of American customers will recommend a company whose customer service rates are \u201cvery good\u201d. (source: <a href=\"https:\/\/success.qualtrics.com\/rs\/542-FMF-412\/images\/ROI%20of%20customer%20experience%202020.pdf\" target=\"_blank\" rel=\"noopener nofollow\">Institut Qualtrics XM<\/a>)<\/li>\n\n\n\n<li>89% of companies that earn a \u201csignificantly above average\u201d customer experience ratting perform better financially than their competitors. (source: <a href=\"https:\/\/www.qualtrics.com\/m\/assets\/wp-content\/uploads\/2020\/04\/XMI_GlobalStateOfXM-2020.pdf\" target=\"_blank\" rel=\"noopener nofollow\">Institut Qualtrics XM<\/a>)<\/li>\n<\/ul>\n\n\n\n<p>De telles statistiques montrent \u00e0 quel point il est important de consid\u00e9rer chaque interaction avec un client comme une chance de le faire. <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-build-credibility-for-your-membership-business\/\" target=\"_blank\" rel=\"noopener\">renforcer la confiance dans votre marque<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_does_it_mean_for_a_customer_to_trust_your_brand\"><\/span>Qu'est-ce que cela signifie pour un client de faire confiance \u00e0 votre marque ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>After you\u2019ve had the chance to <a href=\"https:\/\/memberpress.com\/fr\/blog\/successful-membership-sites-are-all-about-engagement\/\" target=\"_blank\" rel=\"noopener\">s'engager aupr\u00e8s de son public<\/a> et construire des relations sur plusieurs plateformes diff\u00e9rentes, les clients font davantage confiance \u00e0 votre marque.<\/p>\n\n\n\n<p><strong>When a customer trusts you, it means you\u2019ve delivered what you promised.<\/strong> Instances that prove you\u2019ve earned a customer\u2019s trust may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Achats r\u00e9p\u00e9t\u00e9s<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-get-reviews-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">Critiques positives<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/fr\/blog\/powerful-ways-to-gather-customer-feedback-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">Commentaires des clients <\/a><\/li>\n\n\n\n<li>Mentions dans les m\u00e9dias sociaux <\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n.jpg\"><img decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-1024x510.jpg\" alt=\"MemberPress Avis des clients \" class=\"wp-image-40479\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-1024x510.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-300x150.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-768x383.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-341x170.jpg 341w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-840x419.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-700x349.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-156x78.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-1080x538.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-customer-story-mymindfulmovement-watch-now\/\" target=\"_blank\" rel=\"noopener\">Voir comment helen at mymindfulmovement utilise memberpress<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Earning your customer\u2019s trust is a huge accomplishment and shouldn\u2019t be taken lightly. Because the thing about trust is that it doesn\u2019t happen overnight. And trust that took years to gain, can also be broken with one wrong move.<\/p>\n\n\n\n<p>Ou, dans ce cas, un mot de travers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_Service_Communication_Skills_in_action\"><\/span>Service \u00e0 la client\u00e8le Comp\u00e9tences de communication en action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Imaginez que vous ayez un membre dont l'abonnement est sur le point d'expirer. <\/p>\n\n\n\n<p>Parmi les r\u00e9ponses suivantes du service client\u00e8le, laquelle est la plus susceptible d'encourager le client \u00e0 renouveler son contrat ?<\/p>\n\n\n\n<p>\"<em>Votre adh\u00e9sion expire dans 3 jours.<\/em>\"<\/p>\n\n\n\n<p>Ou<\/p>\n\n\n\n<p>\"<em>Oh no! Your membership is about to expire! Don\u2019t miss out on the amazing things happening in our online community. Renew your subscription today!<\/em> \"<\/p>\n\n\n\n<p>It\u2019s a no-brainer! The second <a href=\"https:\/\/memberpress.com\/fr\/blog\/the-basics-of-conversion-worthy-membership-renewal-reminders\/\" target=\"_blank\" rel=\"noopener\">rappel de renouvellement<\/a> a \u00e9videmment plus de chances de s'assurer un client r\u00e9current.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Improve_Your_Online_Customer_Service_Communication_Skills\"><\/span>Comment am\u00e9liorer vos comp\u00e9tences en mati\u00e8re de communication avec le service client\u00e8le en ligne<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Malgr\u00e9 les nombreux avantages qu'offre la communication en ligne, l'absence d'interaction en face \u00e0 face constitue un inconv\u00e9nient incontournable.<\/p>\n\n\n\n<p>Lorsque des indices de communication verbale tels que le langage corporel et le ton sont absents d'une conversation en ligne, les lecteurs peuvent mal interpr\u00e9ter votre message.<\/p>\n\n\n\n<p>Le secret d'un excellent service \u00e0 la client\u00e8le r\u00e9side donc dans l'int\u00e9gration de techniques de conversation r\u00e9elles. En d'autres termes, <strong>vous devez faire en sorte qu'une conversation en ligne soit aussi personnelle que possible.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>\u00c0 emporter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s a fact: Communication is the key to brand success. And in today\u2019s digital world, effective communication in the most popular digital channels is essential to building brand trust \u2013 whatever business you\u2019re in.<\/p>\n\n\n\n<p>Whether you need to brush up on inspiring ways to communicate with your employees, or you\u2019re looking for customer service communication best practices, the tools and tricks above should set you on the right course.<\/p>\n\n\n\n<p>And if you think you might benefit from a deep dive into effective online communication (and who wouldn\u2019t?), hop over to <a href=\"https:\/\/triviumu.com\/\" target=\"_blank\" rel=\"noopener\">TriviumU<\/a>, and sign up. You\u2019ve got nothing to lose but a bit of performance anxiety!<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caract\u00e8re cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Between team meetings, responding to emails, writing out course content, brainstorming blog posts, recording podcasts, chatting with coworkers, and taking phone calls, your entire day consists of communication. But how often do you speak directly to your customers? And how are you speaking to them? 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