{"id":41359,"date":"2022-10-18T05:00:00","date_gmt":"2022-10-18T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=41359"},"modified":"2025-03-19T05:59:46","modified_gmt":"2025-03-19T09:59:46","slug":"start-handyman-business-wordpress","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/start-handyman-business-wordpress\/","title":{"rendered":"Comment cr\u00e9er une entreprise de bricolage avec WordPress (en 4 \u00e9tapes)"},"content":{"rendered":"<p>Si vous \u00eates encore <strong>l'affichage de prospectus<\/strong> dans votre quartier pour annoncer vos services d'homme \u00e0 tout faire, vous ne trouverez probablement pas beaucoup de preneurs.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f4f7ffea0b2\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f4f7ffea0b2\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/start-handyman-business-wordpress\/#Tools_Youll_Need\" >Outils n\u00e9cessaires<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/start-handyman-business-wordpress\/#Why_You_Should_Start_a_Handyman_Business_Website_with_WordPress\" >Pourquoi vous devriez cr\u00e9er un site Web d'entreprise de bricolage avec WordPress<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/start-handyman-business-wordpress\/#You_Benefit_from_Local_Search\" >Vous b\u00e9n\u00e9ficiez de la recherche locale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/start-handyman-business-wordpress\/#Its_Scalable_because_you_avoid_third-party_fees\" >Il est \u00e9volutif (parce que vous \u00e9vitez les frais de tiers)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/start-handyman-business-wordpress\/#Other_monetization_opportunities\" >Autres possibilit\u00e9s de mon\u00e9tisation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/start-handyman-business-wordpress\/#How_to_Start_a_Handyman_Business_With_WordPress_In_4_Steps\" >Comment d\u00e9marrer une entreprise de bricolage avec WordPress (en 4 \u00e9tapes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/start-handyman-business-wordpress\/#Step_1_Consider_Narrowing_Your_Niche\" >\u00c9tape 1 : Envisagez d'affiner votre cr\u00e9neau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/start-handyman-business-wordpress\/#Step_2_Create_a_WordPress_Website\" >\u00c9tape 2 Cr\u00e9er un site web WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/start-handyman-business-wordpress\/#Step_3_Highlight_Your_Services\" >\u00c9tape 3 Mettre en valeur vos services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/fr\/blog\/start-handyman-business-wordpress\/#Step_4_Create_Members-Only_Content\" >\u00c9tape 4 Cr\u00e9er un contenu r\u00e9serv\u00e9 aux membres<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/fr\/blog\/start-handyman-business-wordpress\/#Conclusion\" >Conclusion<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/fr\/blog\/start-handyman-business-wordpress\/#Ready_to_Take_Your_Business_Online\" >Pr\u00eat \u00e0 mettre votre entreprise en ligne ?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/flyer-flyers.gif\"><img decoding=\"async\" width=\"220\" height=\"124\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/flyer-flyers.gif\" alt=\"Image GIF d&#039;une femme remplissant des prospectus dans des bo\u00eetes postales\" class=\"wp-image-44662\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>En fait, vous commencez peut-\u00eatre \u00e0 vous rendre compte que, sans site web, il pourrait \u00eatre difficile de d\u00e9velopper votre entreprise et d'augmenter vos b\u00e9n\u00e9fices de mani\u00e8re significative.<\/p>\n\n\n\n<p>Vous pensez peut-\u00eatre aussi que la cr\u00e9ation d'un site web prend du temps et co\u00fbte cher, n'est-ce pas ?<\/p>\n\n\n\n<p>Eh bien, il y a de bonnes nouvelles. Avec WordPress, vous pouvez mettre en ligne votre entreprise de bricolage en un rien de temps, pour un co\u00fbt tr\u00e8s faible. <strong>peu d'investissement<\/strong>. <\/p>\n\n\n\n<p>Tant que vous avez le <strong>les bons outils<\/strong>.<\/p>\n\n\n\n<p>Dans ce billet, nous expliquerons exactement <strong>ce que <\/strong>ces outils. Nous aborderons \u00e9galement les points suivants <strong>pourquoi <\/strong>vous devriez envisager de cr\u00e9er votre propre entreprise en ligne, et nous vous montrerons <strong>comment <\/strong>pour cr\u00e9er une entreprise de bricolage avec WordPress en ligne. <\/p>\n\n\n\n<p>Alors, \u00e0 vos marques ! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tools_Youll_Need\"><\/span>Outils n\u00e9cessaires<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lorsque vous travaillez \u00e0 la main, le bon rabot ou les bonnes pinces peuvent faire toute la diff\u00e9rence. Il en va de m\u00eame pour les outils que vous utilisez pour d\u00e9velopper votre activit\u00e9 en ligne. Vous devez choisir les meilleurs.<\/p>\n\n\n\n<p>Ce qui est g\u00e9nial, c'est que <em>le plus cher<\/em> ne signifie pas n\u00e9cessairement <em>le meilleur<\/em> lorsqu'il s'agit d'outils de cr\u00e9ation de sites web. <\/p>\n\n\n\n<p>Les \u00e9l\u00e9ments suivants <strong>3 outils<\/strong> ne sont pas seulement les <strong>le plus fiable et le plus largement utilis\u00e9<\/strong>Ils sont \u00e9galement parmi les plus importants de l'Union europ\u00e9enne. <strong>le plus abordable<\/strong> dans le monde :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>WordPress <\/strong>- le principal syst\u00e8me de gestion de contenu (CMS)<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noopener\" title=\"MemberPress\">MemberPress<\/a><\/strong> - le plugin WordPress de mon\u00e9tisation et de site d'adh\u00e9sion le plus populaire et le plus complet au monde<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/simplyscheduleappointments.com\/ref\/memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"Fixer simplement des rendez-vous\">Fixer simplement des rendez-vous<\/a><\/strong> - le meilleur plugin de prise de rendez-vous pour les petites entreprises<\/li>\n<\/ol>\n\n\n\n<p>C'est tout ce dont vous avez besoin pour commercialiser et vendre vos services en ligne. Nous verrons comment proc\u00e9der dans quelques instants. Mais tout d'abord, parlons de <strong>pourquoi vous voudrez peut-\u00eatre<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Should_Start_a_Handyman_Business_Website_with_WordPress\"><\/span>Pourquoi vous devriez cr\u00e9er un site Web d'entreprise de bricolage avec WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si vous lisez encore cet article, vous appartenez probablement \u00e0 l'une des deux cat\u00e9gories suivantes :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Vous \u00eates <strong>d\u00e9j\u00e0 <em>en cours d'ex\u00e9cution <\/em>une entreprise de bricolage<\/strong><\/li>\n\n\n\n<li>Vous \u00eates <strong>int\u00e9ress\u00e9s par <em>d\u00e9marrage <\/em>une entreprise de bricolage<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Quoi qu'il en soit, l'Internet est le seul moyen de proc\u00e9der si vous voulez <strong>r\u00e9ussir dans l'\u00e9conomie moderne<\/strong>.<\/p>\n\n\n\n<p>Here's why\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"You_Benefit_from_Local_Search\"><\/span>Vous b\u00e9n\u00e9ficiez de la recherche locale<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vous avez probablement entendu l'expression <a href=\"https:\/\/moz.com\/learn\/seo\/what-is-local-search-marketing-seo\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">r\u00e9f\u00e9rencement local<\/a>. Il s'agit de l'optimisation de votre site web pour les recherches locales. <strong>une tr\u00e8s grosse affaire<\/strong> pour les petites entreprises.<\/p>\n\n\n\n<p>De toutes les personnes qui effectuent des recherches locales en ligne, <a href=\"https:\/\/www.feedthebot.org\/local-seo-stats\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"><strong>88%<\/strong> tendre la main<\/a> \u00e0 une entreprise li\u00e9e \u00e0 ces recherches dans la journ\u00e9e. Et presque tous les <a href=\"https:\/\/www.socialmediatoday.com\/news\/12-local-seo-stats-every-business-owner-and-marketer-should-know-in-2019-i\/549079\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"><strong>64% <\/strong>de toutes les personnes effectuant des recherches sur Google sont \u00e0 la recherche d'informations locales<\/a> - des services et des produits \u00e0 proximit\u00e9.<\/p>\n\n\n\n<p>Pour faire simple, <strong>les gens vont en ligne pour trouver <em>tout <\/em>ces jours-ci<\/strong>y compris les services d'hommes \u00e0 tout faire. Si vous n'avez pas de pr\u00e9sence en ligne, vous manquez une occasion en or.<\/p>\n\n\n\n<p>Avec un site web pour bricoleurs, vous pouvez continuer \u00e0 afficher des prospectus et m\u00eame <a href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-site-make-more-money\/\" target=\"_blank\" rel=\"noopener\" title=\"la publicit\u00e9 sur les m\u00e9dias sociaux\">la publicit\u00e9 sur les m\u00e9dias sociaux<\/a>, <em>et <\/em>vous pouvez <strong>tirer parti de la recherche locale<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Its_Scalable_because_you_avoid_third-party_fees\"><\/span>Il est \u00e9volutif (parce que vous \u00e9vitez les frais de tiers)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>De nombreuses entreprises de bricolage optent pour un <strong>solution h\u00e9berg\u00e9e<\/strong> pour acc\u00e9der \u00e0 l'internet. Il s'agit de sites tels que <strong>Le Petit Poucet <\/strong>ou <strong>HomeAdvisor<\/strong>o\u00f9 vous pouvez r\u00e9pertorier vos services sur l'internet afin de b\u00e9n\u00e9ficier d'un r\u00e9f\u00e9rencement local.<\/p>\n\n\n\n<p>Le seul probl\u00e8me que pose cette m\u00e9thode est le suivant <strong>frais de tiers<\/strong>. La plupart de ces sites vous factureront un <strong>pourcentage de vos revenus<\/strong> pour chaque emploi obtenu gr\u00e2ce \u00e0 leurs services.<\/p>\n\n\n\n<p>Cet arrangement peut convenir au d\u00e9but. Mais n'oubliez pas que ce pourcentage reste le m\u00eame (ou peut m\u00eame augmenter). <strong>Ainsi, au fur et \u00e0 mesure que votre entreprise se d\u00e9veloppe, la part des revenus que vous versez augmente \u00e9galement.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/eddiemath-thinking-hard.gif\"><img decoding=\"async\" width=\"220\" height=\"391\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/eddiemath-thinking-hard.gif\" alt=\"Un homme qui r\u00e9fl\u00e9chit beaucoup\" class=\"wp-image-44665\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>D'autre part, WordPress est un <strong>solution non h\u00e9berg\u00e9e<\/strong>. Vous payez simplement un montant forfaitaire r\u00e9gulier pour votre <a href=\"https:\/\/memberpress.com\/fr\/blog\/best-web-hosts-for-membership-sites\/\" target=\"_blank\" rel=\"noopener\" title=\"\">h\u00e9bergement web<\/a> plus un forfait de renouvellement pour chacun de vos plugins. <\/p>\n\n\n\n<p>Cela signifie qu'une entreprise en ligne construite avec WordPress + MemberPress est <em><strong>modulable<\/strong><\/em>. Au fur et \u00e0 mesure que votre entreprise se d\u00e9veloppe, l'\u00e9cart entre vos d\u00e9penses et vos recettes augmente en votre faveur.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/3rd-party-fees.png\"><img decoding=\"async\" width=\"1024\" height=\"515\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/3rd-party-fees-1024x515.png\" alt=\"graphique montrant l&#039;\u00e9volutivit\u00e9 des solutions auto-h\u00e9berg\u00e9es par rapport aux solutions h\u00e9berg\u00e9es\" class=\"wp-image-44664\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/3rd-party-fees-1024x515.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/3rd-party-fees-300x151.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/3rd-party-fees-768x386.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/3rd-party-fees-1536x773.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/3rd-party-fees-2048x1031.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/3rd-party-fees-338x170.png 338w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/3rd-party-fees-840x423.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/3rd-party-fees-1216x612.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/3rd-party-fees-1832x922.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/3rd-party-fees-700x352.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/3rd-party-fees-156x78.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/3rd-party-fees-1080x543.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">diff\u00e9rence de revenus pour une entreprise utilisant une solution h\u00e9berg\u00e9e (avec des frais de 15% par transaction) par rapport \u00e0 memberpress (avec des frais fixes annuels pour le renouvellement du plugin).<\/figcaption><\/figure>\n\n\n\n<p>Non seulement vous \u00e9conomisez sur les frais, mais un site web auto-h\u00e9berg\u00e9 vous offre \u00e9galement un forum pour pr\u00e9senter vos produits et services. <strong>les qualifications <\/strong>et <strong>critiques positives<\/strong>ce qui peut donner beaucoup plus de cr\u00e9dibilit\u00e9 \u00e0 votre entreprise :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Reviews.png\"><img decoding=\"async\" width=\"1024\" height=\"762\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Reviews-1024x762.png\" alt=\"Avis sur les bricoleurs\" class=\"wp-image-43246\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Reviews-1024x762.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Reviews-300x223.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Reviews-768x572.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Reviews-1536x1143.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Reviews-2048x1525.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Reviews-228x170.png 228w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Reviews-825x614.png 825w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Reviews-919x684.png 919w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Reviews-1384x1030.png 1384w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Reviews-696x518.png 696w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Reviews-156x116.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Reviews-1080x804.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Other_monetization_opportunities\"><\/span>Autres possibilit\u00e9s de mon\u00e9tisation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Enfin, un <strong>site web d'une entreprise de services<\/strong> construit avec WordPress + MemberPress vous donne toutes sortes de moyens suppl\u00e9mentaires pour cr\u00e9er <strong>flux de revenus passifs<\/strong>. Voici quelques excellents exemples que nous avons vus.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Contenu premium payant<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/iStock-1325531279.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/iStock-1325531279.jpg\" alt=\"Illustration d&#039;un paywall de contenu\" class=\"wp-image-44957\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/iStock-1325531279.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/iStock-1325531279-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/iStock-1325531279-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/iStock-1325531279-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/iStock-1325531279-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/iStock-1325531279-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p>En tant que bricoleur, vous avez probablement une tonne de <strong>des connaissances pr\u00e9cieuses<\/strong> dans un grand nombre de domaines diff\u00e9rents - de la <strong>remodelage <\/strong>\u00e0 <strong>peinture de maison<\/strong> et <strong>couler du b\u00e9ton<\/strong>.<\/p>\n\n\n\n<p>Avec MemberPress, vous pouvez cr\u00e9er du contenu autour de ces domaines d'expertise, puis <a href=\"https:\/\/memberpress.com\/fr\/blog\/create-paywall-content\/\" target=\"_blank\" rel=\"noopener\" title=\"\">mettre ce contenu en vente derri\u00e8re un <strong>paywall<\/strong><\/a>. Pensez aux vid\u00e9os de bricolage et aux plans de terrasse.<\/p>\n\n\n\n<p>Il n'y a vraiment aucune limite \u00e0 ce que vous pouvez mon\u00e9tiser de cette mani\u00e8re.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Faire du marketing d'affiliation<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg\"><img decoding=\"async\" width=\"860\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg\" alt=\"diagramme du fonctionnement du marketing d&#039;affiliation\" class=\"wp-image-39023\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg 860w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-300x201.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-768x514.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-254x170.jpg 254w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-840x563.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-700x469.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-156x104.jpg 156w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/a><\/figure>\n\n\n\n<p>Toute entreprise en ligne devrait avoir un blog dans le cadre de ses activit\u00e9s. <a href=\"https:\/\/memberpress.com\/fr\/blog\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Strat\u00e9gie de r\u00e9f\u00e9rencement<\/a>. Mais un blog n'est pas seulement un outil de r\u00e9f\u00e9rencement, c'est aussi un espace id\u00e9al pour <strong><a href=\"https:\/\/memberpress.com\/fr\/blog\/monetizing-blog-through-affiliate-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"marketing d&#039;affiliation\">marketing d'affiliation<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Avec le marketing d'affiliation, vous vous inscrivez pour devenir un affili\u00e9 d'entreprises qui vendent des produits pertinents pour vos clients (pour une entreprise de bricolage, il s'agirait d'outils et de mat\u00e9riaux de construction).<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Ces soci\u00e9t\u00e9s vous fournissent des liens d'affiliation que vous pouvez ajouter sur votre blog, soit par le biais de <strong>texte d'ancrage<\/strong> dans vos messages ou sous forme de <strong>annonces publicitaires<\/strong> sur l'ensemble de votre site.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>DEFINITION >> <strong>Texte d'ancrage<\/strong>: Texte auquel est attach\u00e9 un lien qui, lorsqu'il est cliqu\u00e9, conduit l'utilisateur \u00e0 une page web sp\u00e9cifique.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Vous gagnez ensuite un <strong>Commission <\/strong>lorsque quelqu'un effectue un achat apr\u00e8s avoir cliqu\u00e9 sur l'un de vos liens.<\/p>\n\n\n\n<p>Le marketing d'affiliation est une activit\u00e9 importante de nos jours, car il s'agit d'une m\u00e9thode de travail tr\u00e8s efficace. <strong>simple et efficace<\/strong> moyen de mon\u00e9tiser <em>tout type<\/em> du site. <\/p>\n\n\n\n<p>Et comme il s'agit d'un secteur tr\u00e8s vaste, il existe toutes sortes d'outils, comme notre produit apparent\u00e9 <a href=\"https:\/\/thirstyaffiliates.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Affili\u00e9s assoiff\u00e9s<\/a>pour faciliter la gestion de vos liens. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Proposer des abonnements de maintenance<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/calendar-reminder-finance-isometric-monthly-payment-vector-id1401504522.jpg\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/calendar-reminder-finance-isometric-monthly-payment-vector-id1401504522.jpg\" alt=\"Illustration du calendrier indiquant les paiements mensuels\" class=\"wp-image-44958\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/calendar-reminder-finance-isometric-monthly-payment-vector-id1401504522.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/calendar-reminder-finance-isometric-monthly-payment-vector-id1401504522-300x150.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/calendar-reminder-finance-isometric-monthly-payment-vector-id1401504522-768x384.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/calendar-reminder-finance-isometric-monthly-payment-vector-id1401504522-340x170.jpg 340w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/calendar-reminder-finance-isometric-monthly-payment-vector-id1401504522-840x420.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/calendar-reminder-finance-isometric-monthly-payment-vector-id1401504522-700x350.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/calendar-reminder-finance-isometric-monthly-payment-vector-id1401504522-156x78.jpg 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Abonnements et plans de maintenance<\/strong> sont tr\u00e8s appr\u00e9ci\u00e9s des cr\u00e9ateurs de MemberPress qui g\u00e8rent des entreprises de services. <\/p>\n\n\n\n<p>En effet, le mod\u00e8le commercial de l'abonnement\/de l'adh\u00e9sion vous permet de <strong>cr\u00e9er des flux de revenus r\u00e9currents<\/strong> qui continuent \u00e0 donner, m\u00eame dans les moments difficiles. <\/p>\n\n\n\n<p>Par exemple, pensez aux services dont vos clients ont besoin \u00e0 l'\u00e9chelle d'un pays ou d'une r\u00e9gion. <strong>sur une base r\u00e9guli\u00e8re<\/strong>. Des choses comme <strong>d\u00e9neigement<\/strong>, <strong>entretien des pelouses<\/strong>et <strong>lavage sous pression saisonnier<\/strong>.<\/p>\n\n\n\n<p>R\u00e9fl\u00e9chissez maintenant \u00e0 des moyens cr\u00e9atifs de proposer ces services sur la base d'un abonnement. Prenons l'exemple du lavage sous pression. Vous avez peut-\u00eatre <strong>3 niveaux de plan<\/strong> en fonction du nombre de sessions :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Plan A \u2013 4 pressure washing sessions per year<\/strong><\/li>\n\n\n\n<li><strong>Plan B \u2013 3 <strong>lavage sous pression<\/strong><\/strong> <strong>sessions par an<\/strong><\/li>\n\n\n\n<li><strong>Plan C \u2013 2 <strong>lavage sous pression<\/strong><\/strong> <strong>sessions par an<\/strong><\/li>\n<\/ol>\n\n\n\n<p>MemberPress a une <strong>tableau de prix int\u00e9gr\u00e9<\/strong> qui est li\u00e9e \u00e0 vos adh\u00e9sions. Vous pouvez donc <strong>personnaliser les niveaux de votre plan<\/strong> de toutes les mani\u00e8res possibles et imaginables.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Why-You-Should-Offer-Multiple-Pricing-Tiers.jpg\"><img decoding=\"async\" width=\"740\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Why-You-Should-Offer-Multiple-Pricing-Tiers.jpg\" alt=\"page de tarification attrayante pour un site d&#039;adh\u00e9sion\" class=\"wp-image-20598\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Why-You-Should-Offer-Multiple-Pricing-Tiers.jpg 740w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Why-You-Should-Offer-Multiple-Pricing-Tiers-300x196.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Why-You-Should-Offer-Multiple-Pricing-Tiers-260x170.jpg 260w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Why-You-Should-Offer-Multiple-Pricing-Tiers-700x457.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Why-You-Should-Offer-Multiple-Pricing-Tiers-156x102.jpg 156w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a><\/figure>\n\n\n\n<p>Pour en savoir plus sur la cr\u00e9ation de niveaux d'adh\u00e9sion et de plans pour vos services dans MemberPress, regardez notre vid\u00e9o sur la cr\u00e9ation de niveaux d'adh\u00e9sion et de plans pour vos services. <strong>tutoriel vid\u00e9o complet<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"YNJD5AKqrjH9IEo7gw4TSRn6UMF3xlXpv1k8QBcGVzPCd0OZy2smWiftabL\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er et vendre des abonnements avec MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AnZer6Sj2Wo?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch &gt;&gt; cr\u00e9er des adh\u00e9sions dans MemberPress (+ une vue d'ensemble et une configuration)<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Start_a_Handyman_Business_With_WordPress_In_4_Steps\"><\/span>Comment d\u00e9marrer une entreprise de bricolage avec WordPress (en 4 \u00e9tapes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Maintenant que vous savez \u00e0 quel point un site web WordPress peut \u00eatre b\u00e9n\u00e9fique pour votre entreprise de bricolage, vous \u00eates probablement impatient d'en cr\u00e9er un. Commen\u00e7ons donc par le haut avec le mode d'emploi !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Consider_Narrowing_Your_Niche\"><\/span>\u00c9tape 1 : Envisagez de restreindre votre cr\u00e9neau<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00c9tant donn\u00e9 que presque tout le monde a besoin d'un homme \u00e0 tout faire \u00e0 un moment ou \u00e0 un autre, il n'y a pas vraiment de limite \u00e0 votre client\u00e8le. N\u00e9anmoins, il peut \u00eatre judicieux (mais pas obligatoire) de <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-find-your-niche\/\" target=\"_blank\" rel=\"noopener\" title=\"trouver un cr\u00e9neau sp\u00e9cifique\">trouver un cr\u00e9neau sp\u00e9cifique<\/a> et de restreindre votre public.<\/p>\n\n\n\n<p>Si c'est ce que vous souhaitez faire, commencez par <strong>prendre en compte l'ensemble de vos comp\u00e9tences<\/strong>. Cela peut vous aider \u00e0 d\u00e9terminer les services que vous souhaitez fournir. <\/p>\n\n\n\n<p>Bien que vous soyez familiaris\u00e9 avec de nombreux m\u00e9tiers, il peut \u00eatre plus rentable de <strong>se sp\u00e9cialiser <\/strong>vos services. <\/p>\n\n\n\n<p>Au lieu d'\u00eatre un homme \u00e0 tout faire, vous pourriez vous concentrer sur les domaines suivants <strong>plomberie<\/strong>, <strong>CVC<\/strong>ou <strong>\u00e9lectrique<\/strong> probl\u00e8mes. Vous pouvez ensuite restreindre encore davantage votre cr\u00e9neau. Par exemple, un charpentier peut construire ou r\u00e9parer <strong>terrasses sur mesure<\/strong>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Niche-Website.png\"><img decoding=\"async\" width=\"1024\" height=\"636\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Niche-Website-1024x636.png\" alt=\"Site de niche sur les bricoleurs\" class=\"wp-image-43247\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Niche-Website-1024x636.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Niche-Website-300x186.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Niche-Website-768x477.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Niche-Website-274x170.png 274w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Niche-Website-840x521.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Niche-Website-1102x684.png 1102w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Niche-Website-700x434.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Niche-Website-156x97.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Niche-Website-1080x670.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Niche-Website.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Le choix d'un cr\u00e9neau peut <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/\" target=\"_blank\" rel=\"noopener\" title=\"diminuer la concurrence\">r\u00e9duire la concurrence<\/a>. Alors que les bricoleurs g\u00e9n\u00e9ralistes sont en concurrence pour les m\u00eames clients, vous pouvez trouver des clients qui recherchent des services tr\u00e8s sp\u00e9cifiques.<\/p>\n\n\n\n<p>En outre, vous pouvez obtenir un revenu plus \u00e9lev\u00e9 en tant que sp\u00e9cialiste du commerce. Souvent, les clients sont pr\u00eats \u00e0 payer davantage pour des services sp\u00e9cialis\u00e9s. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Create_a_WordPress_Website\"><\/span>\u00c9tape 2 : Cr\u00e9er un site web WordPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Une fois que vous avez trouv\u00e9 votre cr\u00e9neau, il est temps de cr\u00e9er votre site web. Et, comme nous l'avons dit, il n'y a pas de meilleur outil que le <strong>WordPress <\/strong>pour la cr\u00e9ation de sites web.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Home-Page.png\"><img decoding=\"async\" width=\"1024\" height=\"521\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Home-Page-1024x521.png\" alt=\"Page d&#039;accueil de WordPress\" class=\"wp-image-43248\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Home-Page-1024x521.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Home-Page-300x153.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Home-Page-768x391.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Home-Page-1536x782.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Home-Page-2048x1042.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Home-Page-334x170.png 334w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Home-Page-840x428.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Home-Page-1216x619.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Home-Page-1832x932.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Home-Page-700x356.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Home-Page-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Home-Page-1080x550.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>L'une des fa\u00e7ons les plus simples de d\u00e9buter avec WordPress est de trouver un <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-choose-the-best-web-hosting-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"fournisseur d&#039;h\u00e9bergement web\">fournisseur d'h\u00e9bergement web<\/a> pour mettre en place un espace serveur pour vous. <\/p>\n\n\n\n<p>Avec une option comme <a href=\"https:\/\/memberpress.com\/go\/bluehost\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"Bluehost\">Bluehost<\/a>Vous pouvez acheter un plan d'h\u00e9bergement \u00e9conomique con\u00e7u pour les sites web WordPress. Et vous b\u00e9n\u00e9ficiez d'un <strong>gratuit <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-choose-the-best-domain-name-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">nom de domaine<\/a><\/strong> de l'accord.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/BlueHost-WordPress-Hosting.png\"><img decoding=\"async\" width=\"1024\" height=\"643\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/BlueHost-WordPress-Hosting-1024x643.png\" alt=\"BlueHost h\u00e9bergement WordPress\" class=\"wp-image-43249\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/BlueHost-WordPress-Hosting-1024x643.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/BlueHost-WordPress-Hosting-300x188.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/BlueHost-WordPress-Hosting-768x482.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/BlueHost-WordPress-Hosting-1536x965.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/BlueHost-WordPress-Hosting-2048x1286.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/BlueHost-WordPress-Hosting-271x170.png 271w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/BlueHost-WordPress-Hosting-840x528.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/BlueHost-WordPress-Hosting-1089x684.png 1089w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/BlueHost-WordPress-Hosting-1640x1030.png 1640w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/BlueHost-WordPress-Hosting-700x440.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/BlueHost-WordPress-Hosting-156x98.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/BlueHost-WordPress-Hosting-1080x678.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Apr\u00e8s avoir achet\u00e9 un plan, <strong>votre h\u00e9bergeur installe g\u00e9n\u00e9ralement WordPress automatiquement<\/strong>. L'h\u00f4te vous donnera \u00e9galement des instructions sur la mani\u00e8re de vous connecter \u00e0 votre nouveau tableau de bord.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>NOTE :<\/strong> <em>Si vous pr\u00e9f\u00e9rez configurer vous-m\u00eame votre site WordPress, visitez la page <strong>WP Beginner<\/strong> ci-dessous. WordPress est connu pour sa convivialit\u00e9, vous ne devriez donc pas rencontrer de difficult\u00e9s, surtout avec ce guide \u00e0 vos c\u00f4t\u00e9s.<\/em><\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_2713c65edd42ab7f555c062bb69a8631\" href=\"https:\/\/www.wpbeginner.com\/guides\/\" rel=\"nofollow\" target=\"_blank\" class=\"button button-blue center\">Guide GRATUIT ultime : Comment cr\u00e9er un site web en 2022 - Guide \u00e9tape par \u00e9tape<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Une fois que votre site WordPress est op\u00e9rationnel, rendez-vous \u00e0 l'adresse suivante <em>Appearance > Themes > Add New<\/em> pour commencer \u00e0 personnaliser la conception de votre site. <\/p>\n\n\n\n<p>Ici, vous pouvez parcourir des milliers de <strong>gratuit <a href=\"https:\/\/developer.wordpress.org\/themes\/getting-started\/what-is-a-theme\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Th\u00e8mes WordPress<\/a><\/strong>. Pour restreindre vos choix, vous pouvez appliquer une m\u00e9thode d'\u00e9valuation des risques. <em>commerce \u00e9lectronique<\/em> filtre :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Ecommerce-Themes.png\"><img decoding=\"async\" width=\"1024\" height=\"720\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Ecommerce-Themes-1024x720.png\" alt=\"Th\u00e8mes WordPress pour le commerce \u00e9lectronique\" class=\"wp-image-43250\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Ecommerce-Themes-1024x720.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Ecommerce-Themes-300x211.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Ecommerce-Themes-768x540.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Ecommerce-Themes-1536x1080.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Ecommerce-Themes-2048x1440.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Ecommerce-Themes-242x170.png 242w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Ecommerce-Themes-840x590.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Ecommerce-Themes-973x684.png 973w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Ecommerce-Themes-1465x1030.png 1465w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Ecommerce-Themes-700x492.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Ecommerce-Themes-156x110.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Ecommerce-Themes-1080x759.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Dans les r\u00e9sultats, recherchez <strong>des mises en page qui conviennent le mieux \u00e0 vos services<\/strong>. Vous serez surpris par le nombre de th\u00e8mes gratuits et g\u00e9niaux disponibles.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Install-WordPress-Theme.png\"><img decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Install-WordPress-Theme-1024x571.png\" alt=\"Installer le th\u00e8me WordPress\" class=\"wp-image-43251\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Install-WordPress-Theme-1024x571.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Install-WordPress-Theme-300x167.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Install-WordPress-Theme-768x428.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Install-WordPress-Theme-1536x856.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Install-WordPress-Theme-2048x1142.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Install-WordPress-Theme-305x170.png 305w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Install-WordPress-Theme-840x468.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Install-WordPress-Theme-1216x678.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Install-WordPress-Theme-1832x1021.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Install-WordPress-Theme-700x390.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Install-WordPress-Theme-156x87.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Install-WordPress-Theme-1080x602.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">un th\u00e8me wordpress gratuit pour les services de plomberie (en haut au centre) serait parfait pour une entreprise de bricolage.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Les th\u00e8mes WordPress permettent <strong>tr\u00e8s facile <\/strong>pour cr\u00e9er un <strong>site web g\u00e9nial, attrayant et professionnel<\/strong>. <\/p>\n\n\n\n<p>Des \u00e9l\u00e9ments tels que <strong>boutons<\/strong>, <strong>navigation<\/strong>, <strong>menus<\/strong>, <strong>champs de recherche<\/strong> et m\u00eame diff\u00e9rents <strong>types de pages<\/strong> sont pr\u00e9cod\u00e9s. Il vous suffit donc d'ins\u00e9rer les informations que vous souhaitez, et le tour est jou\u00e9.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/simple-easy.gif\"><img decoding=\"async\" width=\"220\" height=\"137\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/simple-easy.gif\" alt=\"\" class=\"wp-image-44960\"\/><\/a><figcaption class=\"wp-element-caption\">Th\u00e8mes WordPress = facile<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Une fois que vous avez trouv\u00e9 <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">le bon th\u00e8me<\/a>Il suffit de l'installer et de l'activer pour que le nouveau design s'applique automatiquement \u00e0 votre site web, puis de vous occuper de la construction. C'est aussi simple que cela ! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Highlight_Your_Services\"><\/span>\u00c9tape 3 : Mettez en valeur vos services<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Encourager les visiteurs en ligne \u00e0 <strong>prendre des rendez-vous<\/strong> avec vous, vous devrez cr\u00e9er une <em>Services<\/em> page. Cela devrait aider les clients \u00e0 comprendre :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Votre niveau d'exp\u00e9rience<\/li>\n\n\n\n<li>Vos qualifications<\/li>\n\n\n\n<li>Quels sont les services que vous proposez ?<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Services.png\"><img decoding=\"async\" width=\"1024\" height=\"872\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Services-1024x872.png\" alt=\"Services de bricolage\" class=\"wp-image-43252\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Services-1024x872.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Services-300x255.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Services-768x654.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Services-200x170.png 200w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Services-721x614.png 721w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Services-803x684.png 803w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Services-1210x1030.png 1210w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Services-608x518.png 608w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Services-156x133.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Services-1080x919.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Services.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Pour chaque service, incluez une br\u00e8ve explication de ce que vous faites. Apr\u00e8s avoir montr\u00e9 aux visiteurs pourquoi ils devraient vous engager, vous devriez toujours inclure un <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"appel \u00e0 l&#039;action\">appel \u00e0 l'action<\/a> (CTA).<\/p>\n\n\n\n<p>Un CTA est g\u00e9n\u00e9ralement un <strong>bouton<\/strong>Il invite toujours les utilisateurs \u00e0 prendre des mesures, par exemple :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contact<\/li>\n\n\n\n<li>Prendre rendez-vous<\/li>\n\n\n\n<li>T\u00e9l\u00e9charger quelque chose<\/li>\n\n\n\n<li>\u2026et ainsi de suite<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Service-CTA.png\"><img decoding=\"async\" width=\"1024\" height=\"770\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Service-CTA-1024x770.png\" alt=\"Service CTA\" class=\"wp-image-43253\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Service-CTA-1024x770.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Service-CTA-300x225.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Service-CTA-768x577.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Service-CTA-1536x1154.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Service-CTA-2048x1539.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Service-CTA-226x170.png 226w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Service-CTA-817x614.png 817w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Service-CTA-910x684.png 910w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Service-CTA-1370x1030.png 1370w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Service-CTA-689x518.png 689w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Service-CTA-156x117.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Service-CTA-1080x812.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Permettre aux visiteurs de <strong>programmer des consultations ou des services<\/strong>, vous pouvez configurer <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-drive-more-revenue-to-your-membership-site-with-appointment-scheduling\/\" target=\"_blank\" rel=\"noopener\" title=\"la prise de rendez-vous\">la prise de rendez-vous<\/a>. <\/p>\n\n\n\n<p>Lorsque vous installez le <a href=\"https:\/\/simplyscheduleappointments.com\/ref\/memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"Fixer simplement des rendez-vous\">Fixer simplement des rendez-vous<\/a> plugin, les utilisateurs peuvent commencer \u00e0 r\u00e9server des cr\u00e9neaux horaires libres en fonction de vos disponibilit\u00e9s :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Appointment-Booking.png\"><img decoding=\"async\" width=\"1024\" height=\"891\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Appointment-Booking-1024x891.png\" alt=\"Prise de rendez-vous\" class=\"wp-image-43254\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Appointment-Booking-1024x891.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Appointment-Booking-300x261.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Appointment-Booking-768x668.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Appointment-Booking-1536x1336.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Appointment-Booking-2048x1781.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Appointment-Booking-195x170.png 195w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Appointment-Booking-706x614.png 706w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Appointment-Booking-786x684.png 786w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Appointment-Booking-1184x1030.png 1184w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Appointment-Booking-596x518.png 596w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Appointment-Booking-156x136.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Appointment-Booking-1080x939.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Cet outil de planification convivial permet d'\u00e9viter les allers-retours fastidieux entre vos clients et vous par le biais d'e-mails et d'appels t\u00e9l\u00e9phoniques. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Create_Members-Only_Content\"><\/span>\u00c9tape 4 : Cr\u00e9er un contenu r\u00e9serv\u00e9 aux membres<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Comme nous l'avons d\u00e9j\u00e0 mentionn\u00e9, un site web est une excellente initiative pour les entreprises dans les domaines suivants <em>tous <\/em>parce qu'il fournit <a href=\"https:\/\/memberpress.com\/fr\/blog\/monetization-strategies\/\" title=\"des possibilit\u00e9s de revenus passifs\">un endroit pour cr\u00e9er de multiples flux de revenus passifs<\/a>. <\/p>\n\n\n\n<p>Par exemple, vous pourriez cr\u00e9er des tutoriels pour apprendre aux gens \u00e0 r\u00e9parer leur propre maison. Ou vous pourriez <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-a-video-hub-with-paid-content-behind-a-paywall\/\" target=\"_blank\" rel=\"noopener\" title=\"vid\u00e9os d&#039;initiation au cin\u00e9ma\">vid\u00e9os d'initiation au cin\u00e9ma<\/a> ou r\u00e9diger des articles sur divers projets de bricolage :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Website-Tutorial.png\"><img decoding=\"async\" width=\"1024\" height=\"747\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Website-Tutorial-1024x747.png\" alt=\"Tutoriel du site web\" class=\"wp-image-43255\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Website-Tutorial-1024x747.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Website-Tutorial-300x219.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Website-Tutorial-768x560.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Website-Tutorial-1536x1120.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Website-Tutorial-2048x1493.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Website-Tutorial-233x170.png 233w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Website-Tutorial-840x612.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Website-Tutorial-938x684.png 938w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Website-Tutorial-1413x1030.png 1413w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Website-Tutorial-700x510.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Website-Tutorial-156x114.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Website-Tutorial-1080x787.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Pour tirer des revenus de ce contenu, il vous suffit de le placer <a href=\"https:\/\/memberpress.com\/fr\/blog\/paywall-your-blog\/\" target=\"_blank\" rel=\"noopener\" title=\"derri\u00e8re un paywall\">derri\u00e8re un paywall<\/a>. Pour ce faire, vous devez <a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">acheter MemberPress<\/a>et l'installer.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"CU50PWfMlBVwhWP9dALCXrg4F6IajIu1JE3X7dHDnfyxtKmV9Ek1omwDzseT8Qy2pogZuphZ5SBO7biRsa\"><div class=\"responsive-video\"><iframe title=\"Comment installer MemberPress sur WordPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ko8Obx6yj0U?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">regarder &gt;&gt; comment installer memberpress sur wordpress<\/figcaption><\/figure>\n\n\n\n<p>Une fois install\u00e9, rendez-vous sur <em>MemberPress &gt; Adh\u00e9sions &gt; Ajouter une nouvelle adh\u00e9sion<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Memberships.png\"><img decoding=\"async\" width=\"1024\" height=\"403\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Memberships-1024x403.png\" alt=\"Adh\u00e9sion \u00e0 MemberPress\" class=\"wp-image-43256\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Memberships-1024x403.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Memberships-300x118.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Memberships-768x302.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Memberships-1536x604.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Memberships-2048x805.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Memberships-432x170.png 432w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Memberships-840x330.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Memberships-1216x478.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Memberships-1832x720.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Memberships-700x275.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Memberships-156x61.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Memberships-1080x425.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Ajoutez un titre \u00e0 l'adh\u00e9sion et fixez-en le prix. Si vous souhaitez activer un paywall, assurez-vous de s\u00e9lectionner <em>Unique<\/em> en tant que <em>Type de facturation<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/New-Membership.png\"><img decoding=\"async\" width=\"1024\" height=\"655\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/New-Membership-1024x655.png\" alt=\"Personnaliser l&#039;adh\u00e9sion\" class=\"wp-image-43257\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/New-Membership-1024x655.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/New-Membership-300x192.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/New-Membership-768x491.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/New-Membership-1536x983.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/New-Membership-2048x1310.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/New-Membership-266x170.png 266w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/New-Membership-840x537.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/New-Membership-1069x684.png 1069w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/New-Membership-1610x1030.png 1610w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/New-Membership-700x448.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/New-Membership-156x100.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/New-Membership-1080x691.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Sous <em>Options d'adh\u00e9sion<\/em>Vous pouvez ajouter des messages de remerciement et des courriels de bienvenue pour vos nouveaux membres. Vous pouvez \u00e9galement personnaliser les m\u00e9thodes de paiement :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Membership-Options.png\"><img decoding=\"async\" width=\"1024\" height=\"703\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Membership-Options-1024x703.png\" alt=\"Options d&#039;adh\u00e9sion\" class=\"wp-image-43258\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Membership-Options-1024x703.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Membership-Options-300x206.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Membership-Options-768x527.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Membership-Options-248x170.png 248w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Membership-Options-840x577.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Membership-Options-997x684.png 997w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Membership-Options-700x480.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Membership-Options-156x107.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Membership-Options-1080x741.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Membership-Options.png 1454w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Ensuite, vous devez d\u00e9finir des r\u00e8gles pour votre contenu payant. Pour apprendre \u00e0 le faire, regardez notre <strong>Vid\u00e9o tutorielle sur les r\u00e8gles<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"LNMdw3c4u80UJWDVBhuoK2LGOi5F4vaeNJrph66ZZcoYRpzblxFjI1SBTH9wrYxMyRsPkAtKEl5tvnejHXI8adOkQsS\"><div class=\"responsive-video\"><iframe title=\"Comment prot\u00e9ger le contenu de WordPress avec MemberPress (Tutoriel des r\u00e8gles)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZMZe-isVTjk?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Regardez &gt;&gt; Comment prot\u00e9ger le contenu de votre site gr\u00e2ce aux r\u00e8gles Memberpress<\/figcaption><\/figure>\n\n\n\n<p>Dans de nombreux cas, un paywall offre \u00e0 chaque lecteur un droit d'acc\u00e8s \u00e0 l'information. <strong>nombre limit\u00e9 de vues du contenu<\/strong> avant de les inciter \u00e0 s'abonner.<\/p>\n\n\n\n<p>Pour activer cette fonction, allez \u00e0 <em>MemberPress &gt; Param\u00e8tres &gt; G\u00e9n\u00e9ral<\/em> et s\u00e9lectionnez <em>Activer le PayWall<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Enable-Paywall.png\"><img decoding=\"async\" width=\"1024\" height=\"797\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Enable-Paywall-1024x797.png\" alt=\"Activer le paywall\" class=\"wp-image-43259\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Enable-Paywall-1024x797.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Enable-Paywall-300x234.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Enable-Paywall-768x598.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Enable-Paywall-1536x1196.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Enable-Paywall-2048x1594.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Enable-Paywall-218x170.png 218w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Enable-Paywall-789x614.png 789w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Enable-Paywall-879x684.png 879w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Enable-Paywall-1323x1030.png 1323w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Enable-Paywall-665x518.png 665w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Enable-Paywall-156x121.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Enable-Paywall-1080x841.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Enfin, choisissez le nombre de fois qu'un utilisateur peut acc\u00e9der au contenu avant que le paywall n'apparaisse. Apr\u00e8s avoir enregistr\u00e9 ces modifications, vous pourrez gagner de l'argent gr\u00e2ce \u00e0 vos tutoriels de bricolage !<\/p>\n\n\n\n<p>Pour en savoir plus sur les paywalls avec limitation du nombre de pages vues, regardez la vid\u00e9o ci-dessous :<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"xjSDPouCGnbN0kYUi4eJdWpAsBhFQwVy29gr3OlXZzKcqM\"><div class=\"responsive-video\"><iframe title=\"Comment offrir des pages vues gratuites avec le param\u00e8tre PayWall de MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Pc4a9VgtVmw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATch &gt;&gt; comment autoriser les consultations gratuites devant votre mur payant<\/figcaption><\/figure>\n\n\n\n<p>Other paywalls use what's called a \u201clead-in\u201d. You've definitely seen this method on sites like <em>Le New York Times<\/em> et <em>Le Wall Street Journal<\/em>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation.jpg\"><img decoding=\"async\" width=\"828\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-828x1024.jpg\" alt=\"exemple de paywall\" class=\"wp-image-31530\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-828x1024.jpg 828w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-243x300.jpg 243w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-768x950.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation.jpg 873w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/a><\/figure>\n\n\n\n<p>Pour de plus amples informations sur les paywalls et la mani\u00e8re de les utiliser, consultez cette ressource :<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_6787452910289933e6f0d33119279755\" href=\"https:\/\/memberpress.com\/fr\/blog\/paywall-your-blog\/\"  target=\"_blank\" class=\"button button-blue center\">READ >> How to Paywall Your Blog Like The New York Times<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En tant que bricoleur, la cr\u00e9ation d'un site web est l'une des plus importantes. <strong>les meilleurs moyens de d\u00e9velopper votre entreprise<\/strong>. Lorsque les visiteurs en ligne peuvent facilement r\u00e9server vos services, votre client\u00e8le devrait commencer \u00e0 s'\u00e9largir. <\/p>\n\n\n\n<p>De plus, vous pouvez m\u00eame utiliser votre site pour d\u00e9marrer <strong>g\u00e9n\u00e9rer des revenus passifs<\/strong> en vendant du contenu de qualit\u00e9, en vendant des cours en ligne et en faisant du marketing d'affiliation.<\/p>\n\n\n\n<p>Pour r\u00e9sumer, voici comment cr\u00e9er un site web pour une entreprise de bricolage avec WordPress :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Choisissez votre cr\u00e9neau.<\/li>\n\n\n\n<li>Cr\u00e9er un site web WordPress.<\/li>\n\n\n\n<li>Permettre la prise de rendez-vous avec <a href=\"https:\/\/simplyscheduleappointments.com\/ref\/memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"Fixer simplement des rendez-vous\">Fixer simplement des rendez-vous<\/a>.<\/li>\n\n\n\n<li>Cr\u00e9er du contenu r\u00e9serv\u00e9 aux membres en utilisant <a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noopener\" title=\"MemberPress\">MemberPress<\/a>.<\/li>\n<\/ol>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caract\u00e8re cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"Ready_to_Take_Your_Business_Online\"><\/span>Pr\u00eat \u00e0 mettre votre entreprise en ligne ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t<div><p>Obtenez MemberPress d\u00e8s aujourd'hui et voyez vos r\u00e9sultats monter en fl\u00e8che !<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re still posting flyers around your neighborhood to advertise your handyman services, you\u2019re probably not getting too many takers. In fact, you might be starting to realize that, without a website, it might be tough to grow your business and increase your profits in any significant way. You might also be thinking starting a [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":44644,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,658,134,102,854],"tags":[1003,322],"class_list":{"0":"post-41359","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business-ideas","9":"category-how-to-2","10":"category-monetization","11":"category-use-case","12":"tag-brick-and-mortar","13":"tag-online-business","14":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Do you want to advertise your handyman services online? 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