{"id":41484,"date":"2023-03-07T05:00:00","date_gmt":"2023-03-07T10:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=41484"},"modified":"2026-03-02T11:40:46","modified_gmt":"2026-03-02T16:40:46","slug":"design-online-course","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/design-online-course\/","title":{"rendered":"Comment concevoir un cours en ligne (en 3 \u00e9tapes)"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p class=\"wp-block-paragraph\">La vente de cours en ligne peut \u00eatre un excellent moyen de gagner de l'argent gr\u00e2ce \u00e0 votre expertise. Cependant, si vous n'avez pas d'exp\u00e9rience dans l'enseignement ou l'\u00e9ducation, vous ne savez peut-\u00eatre pas comment cr\u00e9er un programme de cours \u00e0 partir de z\u00e9ro. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac5a7923d5d2\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac5a7923d5d2\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/design-online-course\/#Why_You_May_Want_to_Design_an_Online_Course\" >Pourquoi concevoir un cours en ligne ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/design-online-course\/#How_to_Design_an_Online_Course_In_3_Steps\" >Comment concevoir un cours en ligne (en 3 \u00e9tapes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/design-online-course\/#1_Identify_Your_Subject_and_Audience\" >1. Identifier votre sujet et votre public<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/design-online-course\/#2_Structure_Your_Content_and_Design\" >2. Structurer le contenu et la conception<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/design-online-course\/#A_note_on_design\" >Une note sur la conception<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/design-online-course\/#3_Market_Your_Online_Course\" >3. Commercialiser votre cours en ligne<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/design-online-course\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, avec un peu de conseils et quelques outils pratiques, <strong>Tout le monde peut concevoir un cours en ligne<\/strong>. Si vous r\u00e9fl\u00e9chissez bien \u00e0 votre public cible et \u00e0 la structure de votre mat\u00e9riel, vous serez en mesure de d\u00e9velopper un cours num\u00e9rique de qualit\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous donnerons un aper\u00e7u des phases de planification, de cr\u00e9ation et de commercialisation afin que vous puissiez commencer \u00e0 concevoir votre cours en ligne. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_May_Want_to_Design_an_Online_Course\"><\/span>Pourquoi concevoir un cours en ligne ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Proposer des cours en ligne est un excellent moyen de <a href=\"https:\/\/memberpress.com\/fr\/blog\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noopener\">diversifiez votre contenu<\/a>quel que soit votre objectif. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Que vous soyez un professionnel <a href=\"https:\/\/memberpress.com\/fr\/blog\/monetize-your-blog\/\" target=\"_blank\" rel=\"noopener\">blogueur<\/a> ou <a href=\"https:\/\/memberpress.com\/fr\/blog\/brick-and-mortar-business-online\/\" target=\"_blank\" rel=\"noopener\" title=\"\">propri\u00e9taire de magasin<\/a>ou vous ex\u00e9cutez <a href=\"https:\/\/memberpress.com\/fr\/blog\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\" rel=\"noopener\">un site d'adh\u00e9sion<\/a>La cr\u00e9ation de contenus \u00e9ducatifs de qualit\u00e9 sup\u00e9rieure peut vous aider \u00e0 vous faire un nom. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous d\u00e9butez, les cours en ligne peuvent vous aider \u00e0 \u00e9largir votre public et \u00e0 asseoir votre cr\u00e9dibilit\u00e9. Vous pouvez proposer de brefs cours gratuitement pour faire conna\u00eetre votre marque.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/online-course-description.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/online-course-description-1024x452.png\" alt=\"Description du cours en ligne\" class=\"wp-image-41862\" style=\"width:800px\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/online-course-description-1024x452.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/online-course-description-300x132.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/online-course-description-768x339.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/online-course-description-1536x677.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/online-course-description-2048x903.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/online-course-description-385x170.png 385w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/online-course-description-840x370.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/online-course-description-1216x536.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/online-course-description-1832x808.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/online-course-description-700x309.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/online-course-description-156x69.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/online-course-description-1080x476.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Cette entreprise utilise un cours gratuit pour d\u00e9velopper et \u00e9duquer son public<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">En revanche, si vous jouissez d\u00e9j\u00e0 d'une certaine autorit\u00e9 dans votre domaine, vous pouvez cr\u00e9er des cours premium plus \u00e9labor\u00e9s. De cette fa\u00e7on, vous pouvez tirer parti de votre expertise pour gagner de l'argent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous avez termin\u00e9 la cr\u00e9ation de votre cours en ligne, vous avez essentiellement cr\u00e9\u00e9 une <strong>forme de <a href=\"https:\/\/thirstyaffiliates.com\/blog\/how-to-build-a-passive-recurring-revenue-stream-with-the-kinsta-affiliate-program\" target=\"_blank\" rel=\"noopener\">revenus passifs<\/a><\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s seulement quelques ventes, vous pouvez probablement r\u00e9cup\u00e9rer le temps et le co\u00fbt n\u00e9cessaires \u00e0 la production du cours. Ensuite, tout achat ult\u00e9rieur est un pur b\u00e9n\u00e9fice. Et vous n'aurez pas \u00e0 lever le petit doigt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Design_an_Online_Course_In_3_Steps\"><\/span>Comment concevoir un cours en ligne (en 3 \u00e9tapes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/iStock-1415537875.jpg\"><img decoding=\"async\" width=\"1024\" height=\"639\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/iStock-1415537875-1024x639.jpg\" alt=\"L&#039;homme con\u00e7oit un cours en ligne\" class=\"wp-image-52244\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/iStock-1415537875-1024x639.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/iStock-1415537875-300x187.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/iStock-1415537875-768x479.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/iStock-1415537875-273x170.jpg 273w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/iStock-1415537875-840x524.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/iStock-1415537875-1097x684.jpg 1097w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/iStock-1415537875-700x437.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/iStock-1415537875-156x97.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/iStock-1415537875-1080x674.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/iStock-1415537875.jpg 1297w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Concevoir un cours en ligne peut sembler une t\u00e2che ardue, mais en fait, cela peut \u00eatre relativement facile pour ceux qui ont une connaissance approfondie d'un certain sujet. Voyons donc les \u00e9tapes \u00e0 suivre pour cr\u00e9er votre propre cours.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Identify_Your_Subject_and_Audience\"><\/span>1. Identifier votre sujet et votre public<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Avant de se lancer dans la cr\u00e9ation d'un cours, il est important d'avoir une id\u00e9e claire de son sujet et de son public cible. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous ne consacrez pas suffisamment de temps \u00e0 la phase de planification, vous risquez de devoir changer de cap en cours de route, ce qui peut s'av\u00e9rer long et co\u00fbteux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comprendre <a href=\"https:\/\/memberpress.com\/fr\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">votre public cible<\/a> vous permettront de vous orienter et de vous concentrer lors de la conception de votre cours. Par exemple, vous pouvez vous poser les questions suivantes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pour quel niveau d'\u00e9ducation devriez-vous concevoir votre cours ? <\/li>\n\n\n\n<li>Votre public souhaite-t-il des articles d\u00e9taill\u00e9s ou des le\u00e7ons mixtes ? <\/li>\n\n\n\n<li>Quel est le niveau d'exp\u00e9rience de vos \u00e9tudiants ? <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Conna\u00eetre les r\u00e9ponses \u00e0 ces questions vous aidera \u00e0 cr\u00e9er un contenu plus pertinent. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veillez \u00e9galement \u00e0 faire des recherches <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-find-your-niche\/\" target=\"_blank\" rel=\"noopener\">votre niche<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1182854239.jpg\"><img decoding=\"async\" width=\"810\" height=\"432\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1182854239.jpg\" alt=\"trouvez votre march\u00e9 de niche\" class=\"wp-image-38415\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1182854239.jpg 810w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1182854239-300x160.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1182854239-768x410.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1182854239-319x170.jpg 319w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1182854239-700x373.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1182854239-156x83.jpg 156w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Avant tout, vous devez vous assurer que votre cours apporte une valeur ajout\u00e9e unique \u00e0 vos \u00e9tudiants. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'essentiel est de trouver une combinaison de sujets et de publics cibles suffisamment importante pour r\u00e9aliser des b\u00e9n\u00e9fices (ou \u00e9largir votre public), mais pas trop importante pour que le march\u00e9 soit satur\u00e9.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez besoin d'un peu plus de conseils, vous pouvez <strong>v\u00e9rifier ce que fait la concurrence<\/strong>. Il se peut qu'il existe d\u00e9j\u00e0 quelque chose de similaire, mais si c'est le cas, vous ne devez pas vous d\u00e9courager. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au lieu de cela, vous pourriez envisager de passer \u00e0 la vitesse sup\u00e9rieure ou de couvrir des sujets qu'ils n'ont pas abord\u00e9s. Si vous ne trouvez pas de cours similaires, vous pouvez vous inspirer d'un cours non concurrent dans votre r\u00e9gion.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Structure_Your_Content_and_Design\"><\/span>2. Structurer le contenu et la conception<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous avez identifi\u00e9 votre sujet et votre public cible, l'\u00e9tape suivante consiste \u00e0 d\u00e9cider de la structure de l'article. <a href=\"https:\/\/memberpress.com\/fr\/blog\/10-types-of-content-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">votre contenu<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il serait judicieux que vous \u00e9tablissiez un plan d\u00e9taill\u00e9 des informations que vous souhaitez enseigner. Ce plan doit <strong>pr\u00e9senter les concepts dans un ordre logique<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous voudrez <strong>r\u00e9fl\u00e9chir \u00e0 la situation dans son ensemble<\/strong> lorsque vous organisez votre contenu. En fonction de la longueur de votre cours, vous pouvez le diviser en grandes unit\u00e9s (ou chapitres), puis en sous-le\u00e7ons \u00e0 l'int\u00e9rieur de celles-ci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, si vous souhaitez enseigner \u00e0 vos \u00e9tudiants comment ma\u00eetriser l'art de la confection de cupcakes, vous pouvez diviser votre cours en unit\u00e9s qui couvrent les domaines suivants :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Outils de cuisson<\/li>\n\n\n\n<li>Les bases (p\u00e2te classique et gla\u00e7age)<\/li>\n\n\n\n<li>Recettes de vacances<\/li>\n\n\n\n<li>Tutoriels<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/iStock-1454830959.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/iStock-1454830959-1024x683.jpg\" alt=\"Femme \u00e2g\u00e9e suivant un cours de p\u00e2tisserie en ligne\" class=\"wp-image-52247\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/iStock-1454830959-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/iStock-1454830959-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/iStock-1454830959-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/iStock-1454830959-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/iStock-1454830959-840x560.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/iStock-1454830959-1026x684.jpg 1026w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/iStock-1454830959-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/iStock-1454830959-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/iStock-1454830959-1080x720.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/iStock-1454830959-600x400.jpg 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/iStock-1454830959.jpg 1254w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Gardez \u00e9galement \u00e0 l'esprit que vous devez pr\u00e9senter le contenu de votre cours d'une mani\u00e8re qui convienne \u00e0 la fois...<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>votre sujet<\/li>\n\n\n\n<li>votre \u00e9tudiant id\u00e9al<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Dans notre exemple de cupcake, vous pourriez vouloir <strong>utiliser des guides vid\u00e9o<\/strong> en compl\u00e9ment de vos recettes et de vos images. <\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_e51415197b475dc9bfb9a929a6363dc6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-do-video-production-on-the-cheap\/\" class=\"button button-blue center\">APPRENDRE &gt;&gt; Comment faire de la production vid\u00e9o \u00e0 moindre co\u00fbt<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Par ailleurs, si votre public est compos\u00e9 de m\u00e8res actives et occup\u00e9es, il serait judicieux que les vid\u00e9os soient courtes. Apr\u00e8s tout, vos \u00e9l\u00e8ves seront probablement press\u00e9s par le temps. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notre <a href=\"https:\/\/memberpress.com\/fr\/addons\/memberpress-courses\/\" target=\"_blank\" rel=\"noopener\">Cours sur MemberPress<\/a> peut \u00eatre d'une grande aide lorsque vous cr\u00e9ez votre programme de cours :<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"TcJniaqCUMFz2o0esxLy8ANaUY9jE3z3T4Rxk6Bp1WpKsdmoOl8fbtOrXZHS4602q9vnvIQgy5djCZQJuru1mXKV7EIike\"><div class=\"responsive-video\"><iframe title=\"D\u00e9buter avec les cours MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/MTZkp88cz8w?feature=oembed&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Il vous fournit tous les outils n\u00e9cessaires pour structurer votre contenu. Vous pouvez ajouter des \u00e9l\u00e9ments tels que :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interactif <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-add-quizzes-to-your-courses\/\" target=\"_blank\" rel=\"noopener\">quiz<\/a><\/li>\n\n\n\n<li>Images<\/li>\n\n\n\n<li>Vid\u00e9os<\/li>\n\n\n\n<li>Forums<\/li>\n\n\n\n<li>Discussions en direct <\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-certification-program-with-wordpress-or-just-offer-certificates-to-your-students\/\" target=\"_blank\" rel=\"noopener\" title=\"Comment cr\u00e9er un programme de certification avec WordPress (ou simplement offrir des certificats \u00e0 vos \u00e9tudiants !)\">Certificats de r\u00e9ussite<\/a>. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Et si vous souhaitez mettre \u00e0 jour le contenu et la mise en forme pour optimiser votre cours apr\u00e8s sa cr\u00e9ation, vous pouvez le faire \u00e0 tout moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement utiliser MemberPress pour configurer <a href=\"https:\/\/memberpress.com\/fr\/blog\/new-stripe-link\/\" target=\"_blank\" rel=\"noreferrer noopener\">options de paiement<\/a>. Vous pouvez choisir entre un mod\u00e8le d'abonnement avec des paiements r\u00e9currents ou un simple achat unique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous concevez votre cours avec MemberPress Courses, vous avez \u00e9galement la possibilit\u00e9 de d\u00e9finir des dates de d\u00e9but et de fin pour vos certificats. <\/p>\n\n\n\n<div id=\"ad-56901\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/fr\/ads\/post-mp-courses-certficates-update\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Adsanity-Certificates-Update.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Adsanity-Certificates-Update.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Adsanity-Certificates-Update-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Adsanity-Certificates-Update-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Adsanity-Certificates-Update-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Adsanity-Certificates-Update-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Cette fonction est particuli\u00e8rement utile dans tous les domaines o\u00f9 les informations et les meilleures pratiques \u00e9voluent et progressent en permanence. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, dans les domaines scientifiques tels que le fitness, la nutrition et les soins de sant\u00e9, les conseils les plus r\u00e9cents sont en constante \u00e9volution. Dans le domaine de la technologie, et m\u00eame du marketing des m\u00e9dias sociaux, les connaissances peuvent rapidement devenir obsol\u00e8tes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est une excellente occasion pour vous d'inviter les \u00e9tudiants \u00e0 suivre des cours de recyclage et d'\u00eatre r\u00e9compens\u00e9s par un certificat actualis\u00e9 et facilement partageable. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_note_on_design\"><\/span>Une note sur la conception<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quel que soit son th\u00e8me, votre cours doit <strong>\u00eatre attrayant<\/strong> et ont <strong>\u00e9l\u00e9ments de design modernes<\/strong>. Sinon, les \u00e9tudiants ne resteront pas dans les parages (si tant est qu'ils y viennent).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais la cr\u00e9ation d'un cours d'aspect professionnel ne n\u00e9cessite pas n\u00e9cessairement des comp\u00e9tences complexes en mati\u00e8re de conception. Tant que les couleurs et les polices sont normalis\u00e9es et que les images ne sont pas de mauvaise qualit\u00e9, tout devrait bien se passer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mieux encore, si vous utilisez MemberPress, vous avez acc\u00e8s \u00e0 son syst\u00e8me int\u00e9gr\u00e9 de gestion de l'information. <a href=\"https:\/\/memberpress.com\/fr\/blog\/introducing-readylaunch\/\" target=\"_blank\" rel=\"noopener\" title=\"Pr\u00eat, pr\u00eat... VENDRE ! Pr\u00e9sentation de ReadyLaunch\u2122 par MemberPress\">ReadyLaunch\u2122 pagemaker<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/GIF_PricingPage_Larger.gif\"><img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/GIF_PricingPage_Larger.gif\" alt=\"ReadyLaunch\u2122 by MemberPress pages adapt\u00e9es aux mobiles\" class=\"wp-image-50820\"><\/a><figcaption class=\"wp-element-caption\">Les pages ReadyLaunch\u2122 sont automatiquement adapt\u00e9es aux mobiles.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Il suffit de basculer quelques options, de t\u00e9l\u00e9charger quelques images et de choisir vos couleurs. Le cr\u00e9ateur de pages fait le reste pour vous.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab.jpg\"><img decoding=\"async\" width=\"1024\" height=\"610\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab-1024x610.jpg\" alt=\"ReadyLaunch\u2122 Page du compte Onglet Cours\" class=\"wp-image-50402\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab-1024x610.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab-300x179.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab-768x458.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab-285x170.jpg 285w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab-840x501.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab-1148x684.jpg 1148w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab-700x417.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab-156x93.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab-1080x644.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/ReadyLaunch7_AccountPageCoursesTab.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Memberpress avec readylaunch\u2122 cr\u00e9e de magnifiques mises en page de cours pour vous - aucune comp\u00e9tence en mati\u00e8re de conception ou de codage n'est requise.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Market_Your_Online_Course\"><\/span>3. Commercialiser votre cours en ligne<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous \u00eates satisfait de votre cours, la derni\u00e8re \u00e9tape du processus de conception consiste \u00e0 le commercialiser. Il y a de fortes chances que vous le vendiez sur votre site web, mais il existe de nombreuses autres fa\u00e7ons de le promouvoir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing par e-mail et les r\u00e9seaux sociaux constituent d'excellents moyens de g\u00e9n\u00e9rer du trafic vers la page de votre formation. Vous pouvez utiliser un outil de marketing par e-mail tel que <a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener sponsored\">ConvertKit<\/a>, <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-activecampaign-with-memberpress\/\" title=\"Comment int\u00e9grer ActiveCampaign avec WordPress en utilisant MemberPress\">Campagne active<\/a>ou <a href=\"https:\/\/memberpress.com\/fr\/addons\/mailchimp\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Mailchimp<\/a> pour cr\u00e9er facilement des campagnes d'e-mailing :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/ConvertKit-homepage.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/ConvertKit-homepage-1024x548.png\" alt=\"Outil de marketing par courriel ConvertKit\" class=\"wp-image-41875\" style=\"width:800px\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/ConvertKit-homepage-1024x548.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/ConvertKit-homepage-300x161.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/ConvertKit-homepage-768x411.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/ConvertKit-homepage-1536x823.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/ConvertKit-homepage-2048x1097.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/ConvertKit-homepage-317x170.png 317w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/ConvertKit-homepage-840x450.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/ConvertKit-homepage-1216x651.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/ConvertKit-homepage-1832x981.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/ConvertKit-homepage-700x375.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/ConvertKit-homepage-156x84.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/ConvertKit-homepage-1080x578.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Il se peut que vous ne disposiez pas d'une forte pr\u00e9sence sur les m\u00e9dias sociaux ou d'une liste d'adresses \u00e9lectroniques adapt\u00e9e \u00e0 votre cours. Dans ce cas, <a href=\"https:\/\/easyaffiliate.com\/blog\/affiliate-marketing-for-beginners\/\" target=\"_blank\" rel=\"noopener\">marketing d'affiliation<\/a> et un programme d'orientation sont des alternatives efficaces. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noopener\">Affiliation facile<\/a> vous permet de cr\u00e9er des liens que les affili\u00e9s peuvent utiliser pour commercialiser votre cours \u00e0 votre place (en \u00e9change d'une commission). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tandis que <a href=\"https:\/\/easyaffiliate.com\/blog\/determine-commission-rates-affiliate-marketing\/\" target=\"_blank\" rel=\"noopener\">taux de commission<\/a> pour les produits num\u00e9riques sont g\u00e9n\u00e9ralement assez \u00e9lev\u00e9s (<a href=\"https:\/\/www.idevdirect.com\/blog\/commission-rates-in-affiliate-marketing-across-10-top-industries\/\" target=\"_blank\" rel=\"noopener\">autour de 20%<\/a>), cela peut en valoir la peine si vous travaillez avec des affili\u00e9s exp\u00e9riment\u00e9s et performants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vous ne pensez peut-\u00eatre pas \u00eatre totalement qualifi\u00e9 pour <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-solid-online-course-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">cr\u00e9er un cours en ligne<\/a>ou que vous n'avez pas les comp\u00e9tences techniques pour en concevoir un. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au contraire ! Avec un peu d'organisation et quelques outils simples, n'importe qui peut d\u00e9velopper un cours en ligne bas\u00e9 sur son expertise personnelle.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour r\u00e9sumer, voici comment concevoir un cours en ligne en trois \u00e9tapes :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Identifiez votre sujet et votre public cible.<\/li>\n\n\n\n<li>Structurez votre contenu et votre design avec <a href=\"https:\/\/memberpress.com\/fr\/addons\/memberpress-courses\/\" target=\"_blank\" rel=\"noopener\">Cours sur MemberPress<\/a>.<\/li>\n\n\n\n<li>Commercialisez votre cours en ligne \u00e0 l'aide d'outils tels que <a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener sponsored\">ConvertKit<\/a> et <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noopener\">Affiliation facile<\/a>.<\/li>\n<\/ol>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caract\u00e8re cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>D\u00e9marrez votre cours en ligne et commencez \u00e0 \u00eatre pay\u00e9 pour ce que vous savez faire. Cr\u00e9ez votre cours et soyez pr\u00eat \u00e0 vendre en moins d'une journ\u00e9e !<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur la conception d'un cours en ligne ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>\n\n\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Selling online courses can be a great way to earn money from your expertise. However, if you don&rsquo;t have a background in teaching or education, you might not know how to create a course curriculum from scratch. 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