{"id":4154,"date":"2020-07-23T14:56:34","date_gmt":"2020-07-23T20:56:34","guid":{"rendered":"https:\/\/memberpress.com\/?p=4154"},"modified":"2021-03-04T14:50:09","modified_gmt":"2021-03-04T21:50:09","slug":"beware-the-shiny-coin-syndrome","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/beware-the-shiny-coin-syndrome\/","title":{"rendered":"Attention au syndrome de la pi\u00e8ce brillante"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Le commerce en ligne est en constante \u00e9volution. Il y a toujours de nouvelles techniques, de nouveaux syst\u00e8mes et de nouveaux d\u00e9fis que vous devez relever pour <a title=\"D\u00e9marrer une entreprise en ligne viable avec MemberPress\" href=\"https:\/\/memberpress.com\/fr\/2014\/05\/start-a-viable-online-business-with-memberpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">assurer le bon fonctionnement de votre entreprise<\/a>.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab8b71dc118f\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab8b71dc118f\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/beware-the-shiny-coin-syndrome\/#Staying_on_Target\" >Garder le cap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/beware-the-shiny-coin-syndrome\/#Sometimes_You_can_Embrace_the_Shiny_Coin\" >Parfois, il est possible d'accepter la pi\u00e8ce brillante<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Chaque jour, des centaines de sites web publient un nombre incalculable d'articles vous pr\u00e9sentant de nouvelles strat\u00e9gies passionnantes et de nouveaux produits. <a href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"5 id\u00e9es de sites d&#039;adh\u00e9sion convaincantes\">mod\u00e8les d'entreprise<\/a> pour faire face \u00e0 ces obstacles et maintenir votre entreprise sur la bonne voie. Ces suggestions peuvent \u00eatre tr\u00e8s int\u00e9ressantes, mais elles rendent parfois la vie trop compliqu\u00e9e avec une pl\u00e9thore d'options ou elles vous emp\u00eachent de mener \u00e0 bien vos projets existants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J'appelle ces choses-l\u00e0 des \u201c pi\u00e8ces brillantes \u201d, et la tendance de certains chefs d'entreprise \u00e0 tout laisser tomber pour se lancer \u00e0 leur poursuite est ce qu'on appelle le \u201c syndrome de la pi\u00e8ce brillante \u201d.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Staying_on_Target\"><\/span>Garder le cap<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La r\u00e9ussite d'une entreprise peut n\u00e9cessiter beaucoup de temps et de travail, ce qui peut constituer un grave probl\u00e8me si vous avez une <a title=\"5 raisons pour lesquelles tout blogueur devrait cr\u00e9er un site d&#039;adh\u00e9sion\" href=\"https:\/\/memberpress.com\/fr\/2014\/05\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">une entreprise bas\u00e9e sur l'internet comme un site d'adh\u00e9sion<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On peut facilement se laisser gagner par le d\u00e9couragement et avoir l\u2019impression que tout le monde s\u2019en sort mieux que soi, alors qu\u2019on tourne en rond sans jamais avancer. Ou pire encore, votre entreprise ne marche peut-\u00eatre pas assez bien pour subvenir \u00e0 vos besoins, et vous pourriez ressentir un besoin urgent de \u201c redresser la barre \u201d. C\u2019est dans ces moments-l\u00e0 que le syndrome de la pi\u00e8ce brillante risque le plus de s\u2019installer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En tant que programmeur, j\u2019ai moi-m\u00eame \u00e9t\u00e9 sujet au \u00ab syndrome de la pi\u00e8ce brillante \u00bb, mais j\u2019ai pris des mesures pour essayer de ne pas tomber dans ce pi\u00e8ge. J\u2019ai vu trop de technologues ind\u00e9pendants et d\u2019entrepreneurs \u00e9chouer dans leurs projets parce qu\u2019ils n\u2019arr\u00eataient pas de courir apr\u00e8s la pi\u00e8ce brillante sans terminer ce qu\u2019ils avaient d\u00e9j\u00e0 commenc\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parfois, \u00e9viter la pi\u00e8ce brillante peut impliquer de s'en tenir \u00e0 une m\u00e9thodologie qui a fait ses preuves plut\u00f4t que de se pr\u00e9cipiter sur la derni\u00e8re technologie \u00e0 la mode. Cela peut aussi signifier ignorer les conseils de l'un de vos gourous pr\u00e9f\u00e9r\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'une des techniques que j'utilise pour ne pas perdre de vue mon objectif est de simplement <a href=\"https:\/\/www.fastcompany.com\/3063392\/how-writing-to-do-lists-helps-your-brain-even-when-you-dont-comple\" target=\"_blank\" rel=\"noopener noreferrer\">tenir \u00e0 jour une liste de nouvelles id\u00e9es d'entreprises<\/a> qui me viennent \u00e0 l'esprit pendant que je travaille. Lorsque j'ai une id\u00e9e, je la note et j'y reviens plus tard au lieu d'interrompre ce sur quoi je travaille.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que j'ai termin\u00e9 mes t\u00e2ches de la journ\u00e9e, je reviens \u00e0 ma liste et j'analyse en d\u00e9tail la derni\u00e8re id\u00e9e. Il se peut m\u00eame que j'y consacre une demi-journ\u00e9e. Apr\u00e8s avoir pass\u00e9 un temps consid\u00e9rable \u00e0 pr\u00e9ciser les choses \u00e0 t\u00eate repos\u00e9e, je suis g\u00e9n\u00e9ralement en mesure de d\u00e9terminer le temps, les efforts et les d\u00e9penses que cela n\u00e9cessitera de mani\u00e8re r\u00e9aliste et de d\u00e9cider de poursuivre ou non l'id\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le simple fait de coucher mes id\u00e9es commerciales sur le papier et de les sortir de mon cerveau m'aide vraiment \u00e0 rester concentr\u00e9 sur la t\u00e2che \u00e0 accomplir et m'\u00e9vite de prendre des d\u00e9cisions irr\u00e9fl\u00e9chies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sometimes_You_can_Embrace_the_Shiny_Coin\"><\/span>Parfois, il est possible d'accepter la pi\u00e8ce brillante<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Parfois, il <em>est<\/em> Il n'y a rien de mal \u00e0 \u201c r\u00e9orienter \u201d votre activit\u00e9, \u00e0 changer radicalement de domaine d'activit\u00e9 ou \u00e0 remplacer int\u00e9gralement votre syst\u00e8me logiciel. En r\u00e8gle g\u00e9n\u00e9rale, cependant, il convient de bien r\u00e9fl\u00e9chir avant de proc\u00e9der \u00e0 des changements aussi radicaux. Ceux-ci peuvent en effet s'av\u00e9rer tr\u00e8s co\u00fbteux et prendre beaucoup de temps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici quelques raisons qui pourraient vous pousser \u00e0 op\u00e9rer un changement radical au sein de votre entreprise : votre syst\u00e8me repose peut-\u00eatre sur une technologie obsol\u00e8te et sa maintenance vous co\u00fbte trop de temps ou d'argent, ou bien votre mod\u00e8le \u00e9conomique n'est tout simplement plus du tout adapt\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il s'agit l\u00e0 de raisons extr\u00eames mais excellentes pour envisager de modifier en profondeur le mode de fonctionnement de votre entreprise. Demandez-vous si le retour sur investissement (en termes de temps, d'argent et d'efforts) en vaut la peine. Parlez-en \u00e0 vos coll\u00e8gues et \u00e0 vos clients, et voyez ce qu'ils en pensent avant de c\u00e9der \u00e0 l'attrait de la pi\u00e8ce brillante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il n'y a rien de pire que de d\u00e9penser une liasse de billets et de passer trois mois \u00e0 r\u00e9soudre un probl\u00e8me que personne d'autre ne voit. Ou pire encore, d'investir \u00e9norm\u00e9ment de temps et d'efforts pour apporter une solution provisoire qui ne tiendra qu'un mois ou deux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rappelez-vous qu'il existe des millions et des millions de fa\u00e7ons de g\u00e9rer une entreprise, mais cela ne signifie pas que vous devez toutes les essayer.<\/p>","protected":false},"excerpt":{"rendered":"<p>Online business is always changing. There are always new techniques, systems, and emerging challenges you need to address to keep your business running properly. Every day, hundreds of websites release countless numbers of articles bringing you exciting new strategies and business models to tackle these obstacles and keep your business fresh and on track. These 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