Rappelez-vous la derni\u00e8re fois que vous avez ouvert un article d'actualit\u00e9 ou, pire encore, une recette pr\u00e9f\u00e9r\u00e9e sur un site web. Les publicit\u00e9s peuvent \u00eatre exag\u00e9r\u00e9es. <\/p>

CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\nToggle<\/span>

De z\u00e9ro \u00e0 h\u00e9ros Comment la haine de la publicit\u00e9 peut stimuler votre \ud83d\udcb0<\/a>
- Les fruits \u00e0 port\u00e9e de main pour les sites web WordPress<\/a><\/li>
- Convertir facilement les visiteurs gratuits en membres payants<\/a><\/li>
- M\u00e9thodes de diffusion d'annonces pour WordPress<\/a><\/li><\/ul><\/li>
- Comment masquer les publicit\u00e9s pour les membres ou les abonn\u00e9s payants sur WordPress<\/a>
 - Comment configurer MemberPress pour une exp\u00e9rience sans publicit\u00e9<\/a><\/li>
 - Plugin de gestion publicitaire recommand\u00e9 pour WordPress<\/a><\/li>
 - Utilisation des r\u00e8gles de MemberPress pour supprimer les publicit\u00e9s pour les membres<\/a><\/li>
 - Utiliser un shortcode pour masquer les publicit\u00e9s sur WordPress<\/a><\/li>
 - Utiliser les blocs prot\u00e9g\u00e9s de MemberPress pour masquer les publicit\u00e9s sur WordPress<\/a><\/li>
 - Utiliser les Order Bumps pour faire de la vente incitative \u00e0 la caisse<\/a><\/li><\/ul><\/li>
 - Conclusion<\/a>
 - Combien demander pour une adh\u00e9sion sans publicit\u00e9 ?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n
 Dans certains secteurs, cependant, les \u00e9diteurs et les cr\u00e9ateurs ont besoin de ces publicit\u00e9s pour mon\u00e9tiser leur contenu, que les lecteurs les appr\u00e9cient ou non.<\/p>\r\n\r\n\r\n\r\n
 Et la plupart des lecteurs ne le font pas. C'est la raison pour laquelle presque tous les sites de recettes ont une rubrique \"recettes\". Sauter \u00e0 la recette<\/em> lien. Je parie que ce sont les liens les plus fr\u00e9quemment cliqu\u00e9s sur l'internet !<\/p>\r\n\r\n\r\n\r\n
 $\"Vous$ <\/a><\/figure>\r\n\r\n\r\n\r\n
 Cependant, le nuage de d\u00e9dain qui plane au-dessus de vos annonces peut \u00eatre accompagn\u00e9 d'une lueur d'espoir. Et cette lueur d'espoir, c'est vente incitative<\/strong><\/em>.<\/p>\r\n\r\n\r\n\r\n
 Si vous avez un site WordPress construit autour d'un mod\u00e8le de mon\u00e9tisation par la publicit\u00e9, vous avez une excellente occasion de vendre des lecteurs gratuits \u00e0 des membres payants. <\/p>\r\n\r\n\r\n\r\n
 Et vous pouvez le faire facilement, quels que soient le mode et le lieu de diffusion de vos annonces.<\/p>\r\n\r\n\r\n\r\n
 <\/span>Les fruits \u00e0 port\u00e9e de main pour les sites web WordPress<\/span><\/h3>\r\n\r\n\r\n\r\n
 MemberPress peut cr\u00e9er une exp\u00e9rience sans publicit\u00e9 pour laquelle vos lecteurs vous remercieront (et vous paieront). <\/p>\r\n\r\n\r\n\r\n
 Vous pouvez facilement masquer vos annonces \u00e0 la vue des membres payants. Et parce que MemberPress est si flexible, vous pouvez cr\u00e9er des exp\u00e9riences publicitaires personnalis\u00e9es<\/strong> en fonction des niveaux d'adh\u00e9sion.<\/p>\r\n\r\n\r\n
 \r\n $\"\"$ <\/a><\/figure>\r\n<\/div>\r\n\r\n\r\n
 Par exemple, un blog de recettes peut publier tout son contenu gratuitement, avec des publicit\u00e9s partout. Voici quelques options pour l'emplacement des publicit\u00e9s :<\/p>\r\n\r\n\r\n\r\n
 \r\n
 Widgets de la barre lat\u00e9rale<\/li>\r\n\r\n\r\n\r\n
 Widgets d'en-t\u00eate<\/li>\r\n\r\n\r\n\r\n
 Widgets de pied de page<\/li>\r\n\r\n\r\n\r\n
 Blocs en ligne<\/li>\r\n\r\n\r\n\r\n
 Popups<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n
 Ainsi, afin de cr\u00e9er de la valeur pour les membres premium, le propri\u00e9taire du site peut cacher certaines ou toutes les zones publicitaires aux membres payants. <\/p>\r\n\r\n\r\n\r\n
 <\/span>Convertir facilement les visiteurs gratuits en membres payants<\/span><\/h3>\r\n\r\n\r\n\r\n
 Par exemple, vous pouvez masquer les fen\u00eatres publicitaires et les annonces en ligne pour les membres de base. <\/p>\r\n\r\n\r\n\r\n
 Ainsi, vos membres de base verront toujours la barre lat\u00e9rale ou d'autres \u00e9l\u00e9ments plac\u00e9s en dehors de la zone de contenu. Vous pouvez ensuite proposer une mise \u00e0 niveau \"plus\" ou \"pro\" pour masquer toutes les publicit\u00e9s. <\/p>\r\n\r\n\r\n\r\n
 La structure pourrait ressembler \u00e0 ceci :<\/p>\r\n\r\n\r\n\r\n
 \r\n
 Gratuit<\/strong> - Les visiteurs gratuits voient toutes les publicit\u00e9s dans l'en-t\u00eate, le pied de page, la barre lat\u00e9rale, en ligne avec le contenu et les fen\u00eatres contextuelles.<\/li>\r\n\r\n\r\n\r\n
 De base<\/strong> - Les visiteurs ne voient que les publicit\u00e9s dans l'en-t\u00eate, le pied de page et la barre lat\u00e9rale.<\/li>\r\n\r\n\r\n\r\n
 Pro<\/strong> - Les visiteurs ne voient aucune publicit\u00e9<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
 <\/span>M\u00e9thodes de diffusion d'annonces pour WordPress<\/span><\/h3>\r\n\r\n\r\n\r\n
 Passons tout d'abord en revue les m\u00e9thodes les plus courantes pour diffuser des publicit\u00e9s sur un site web WordPress. insertion statique<\/strong> et insertion dynamique<\/strong>.<\/p>\r\n\r\n\r\n\r\n
 Insertion statique<\/strong> <\/h4>\r\n\r\n\r\n\r\n
 Cette m\u00e9thode est id\u00e9ale si vous n'avez qu'une seule image ou un seul lien \u00e0 partager en tant qu'annonce. Il vous suffit d'ajouter votre image et de placer un lien derri\u00e8re elle \u00e0 l'aide de l'\u00e9diteur de blocs. <\/p>\r\n\r\n\r\n\r\n
 Certains de vos th\u00e8mes et constructeurs de pages pr\u00e9f\u00e9r\u00e9s proposent \u00e9galement des espaces publicitaires statiques. Par exemple, avec Divi<\/a>Vous pouvez d\u00e9finir une publicit\u00e9 statique qui appara\u00eetra dans des zones pr\u00e9d\u00e9finies, telles qu'un en-t\u00eate ou une barre lat\u00e9rale.<\/p>\r\n\r\n\r\n\r\n
 Insertion dynamique<\/strong><\/h4>\r\n\r\n\r\n\r\n
 Il s'agit d'une m\u00e9thode plus courante qui consiste \u00e0 ins\u00e9rer des publicit\u00e9s pertinentes dans des zones pr\u00e9d\u00e9finies. Un plugin ou un th\u00e8me contr\u00f4le souvent l'emplacement des publicit\u00e9s. Souvent, un r\u00e9seau publicitaire tiers, tel que Google Adsense, d\u00e9termine les publicit\u00e9s qui s'affichent.<\/p>\r\n\r\n\r\n\r\n
 \r\n\r\n\r\n\r\n
 Que vous utilisiez l'insertion statique ou dynamique de publicit\u00e9s, les m\u00e9thodes pour masquer vos publicit\u00e9s aux membres payants sont les m\u00eames. <\/p>\r\n\r\n\r\n\r\n
 <\/span>Comment masquer les publicit\u00e9s pour les membres ou les abonn\u00e9s payants sur WordPress<\/span><\/h2>\r\n\r\n\r\n\r\n
 Si vous cherchez le meilleur moyen d'offrir \u00e0 vos lecteurs une exp\u00e9rience de niveau premium, sans publicit\u00e9, vous voudrez commencer par installer MemberPress. <\/p>\r\n\r\n\r\n\r\n
 C'est la solution la plus fiable pour contr\u00f4ler la visibilit\u00e9 du contenu sur WordPress. Je vais vous montrer ce que je veux dire. <\/p>\r\n\r\n\r\n\n
 \n\t
 \n\t\t
 \n\t\t\t $\"caract\u00e8re$ \n\t\t<\/div>\n\t\t
 \n\t\t\t
 Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t
 Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t
 \n\t\t\t\t\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t $\"fl\u00e8che\"$ \n\t\t\t\t<\/a>\n\t\t\t\t Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\r\n\r\n\r\n
 <\/span>Comment configurer MemberPress pour une exp\u00e9rience sans publicit\u00e9<\/span><\/h3>\r\n\r\n\r\n\r\n
 L'installation de MemberPress est aussi simple que celle de n'importe quel autre plugin. Une fois install\u00e9, le plugin vous guide \u00e0 travers les principales activit\u00e9s de configuration avec facilit\u00e9. <\/p>\r\n\r\n\r\n\r\n
 Nous avons beaucoup \u00e9crit sur le sujet et nous vous proposons ce tutoriel vid\u00e9o pratique qui vous permettra d'\u00eatre rapidement op\u00e9rationnel.<\/p>\r\n\r\n\r\n\n
 \n
 <\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH >> PR\u00c9SENTATION DE L'INSTALLATION DE MEMBERPRESS<\/figcaption><\/figure>\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><\/span>Plugin de gestion publicitaire recommand\u00e9 pour WordPress<\/span><\/h3>\r\n\r\n\r\n\r\nSi vous ne disposez pas d\u00e9j\u00e0 d'un plugin ou d'un th\u00e8me qui permet de g\u00e9rer les publicit\u00e9s, vous devrez en installer un. Plusieurs plugins gratuits et premiums permettent l'insertion dynamique de publicit\u00e9s. Mon pr\u00e9f\u00e9r\u00e9, et celui que nous utilisons sur MemberPress, est AdSanity. <\/p>\r\n\r\n\r\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_e47e8ed3346b18800933a6949c98cafb\" href=\"https:\/\/memberpress.com\/go\/adsanity\/\" rel=\"nofollow sponsored\" target=\"_blank\" class=\"button button-blue center\">Essayez AdSanity maintenant<\/a>\n<\/div>\n\n\r\n\r\n\r\nCependant, pour les exemples de cet article, j'utilise mon deuxi\u00e8me plugin de gestion publicitaire pr\u00e9f\u00e9r\u00e9, Advanced Ads. <\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><\/span>Utilisation des r\u00e8gles de MemberPress pour supprimer les publicit\u00e9s pour les membres<\/span><\/h3>\r\n\r\n\r\n\r\nMaintenant que MemberPress est install\u00e9 et configur\u00e9, il est temps de mettre en place votre r\u00e8gle sans publicit\u00e9. <\/p>\r\n\r\n\r\n\r\nDans le panneau d'administration, allez dans MemberPress<\/strong> > R\u00e8gles<\/strong> et cr\u00e9ez une nouvelle r\u00e8gle. Utilisez la fonction Partiel<\/em> pour cela.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Create-Partial-Rule-memberpress.png\"><img decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Create-Partial-Rule-memberpress-1024x579.png\" alt=\"\" class=\"wp-image-52130\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Create-Partial-Rule-memberpress-1024x579.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Create-Partial-Rule-memberpress-300x170.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Create-Partial-Rule-memberpress-768x434.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Create-Partial-Rule-memberpress-1536x868.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Create-Partial-Rule-memberpress-301x170.png 301w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Create-Partial-Rule-memberpress-840x475.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Create-Partial-Rule-memberpress-1210x684.png 1210w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Create-Partial-Rule-memberpress-700x396.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Create-Partial-Rule-memberpress-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Create-Partial-Rule-memberpress-1080x610.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Create-Partial-Rule-memberpress.png 1794w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Cr\u00e9ation d'une r\u00e8gle memberpress pour une exp\u00e9rience de contenu sans publicit\u00e9 dans wordpress<\/figcaption><\/figure>\r\n\r\n\r\n\r\nDans mon site \"bac \u00e0 sable\", j'ai deux niveaux d'adh\u00e9sion nomm\u00e9s Prime<\/em> et Cadre<\/em>. J'ai configur\u00e9 ma r\u00e8gle de mani\u00e8re \u00e0 contr\u00f4ler le contenu pour mes membres ex\u00e9cutifs. J'ai l'intention de masquer les annonces des personnes qui ont adh\u00e9r\u00e9 \u00e0 mon programme ex\u00e9cutif. <\/p>\r\n\r\n\r\n\r\nDans la capture d'\u00e9cran ci-dessus, vous pouvez voir des exemples de shortcodes permettant d'afficher ou de masquer le contenu en fonction de cette r\u00e8gle. Commen\u00e7ons donc par l\u00e0.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><\/span>Utiliser un shortcode pour masquer les publicit\u00e9s sur WordPress<\/span><\/h3>\r\n\r\n\r\n\r\nTous les plugins de gestion publicitaire les plus populaires vous permettent de diffuser des annonces \u00e0 l'aide d'un shortcode. Dans cet exemple, j'utilise le code <a href=\"https:\/\/wordpress.org\/plugins\/advanced-ads\/\" target=\"_blank\" rel=\"noopener\" title=\"\">plugin gratuit Advanced Ads<\/a>. <\/p>\r\n\r\n\r\n\r\nCependant, ce processus fonctionnera avec le plugin que nous recommandons, AdSanity, ainsi qu'avec pratiquement n'importe quel autre plugin de gestion publicitaire.<\/p>\r\n\r\n\r\n\r\nPlacez votre shortcode publicitaire \u00e0 l'endroit o\u00f9 vous souhaitez diffuser des publicit\u00e9s. Enveloppez-le ensuite avec le shortcode MemberPress Hide. Voici ce que donne l'utilisation d'un spot publicitaire en ligne entre les paragraphes de mon blog fictif. <\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/hide-ads-with-memberpress-shortcode.png\"><img decoding=\"async\" width=\"875\" height=\"709\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/hide-ads-with-memberpress-shortcode.png\" alt=\"\" class=\"wp-image-52131\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/hide-ads-with-memberpress-shortcode.png 875w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/hide-ads-with-memberpress-shortcode-300x243.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/hide-ads-with-memberpress-shortcode-768x622.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/hide-ads-with-memberpress-shortcode-210x170.png 210w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/hide-ads-with-memberpress-shortcode-758x614.png 758w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/hide-ads-with-memberpress-shortcode-844x684.png 844w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/hide-ads-with-memberpress-shortcode-639x518.png 639w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/hide-ads-with-memberpress-shortcode-156x126.png 156w\" sizes=\"(max-width: 875px) 100vw, 875px\" \/><\/a><figcaption class=\"wp-element-caption\">Memberpress hide rule shortcode pour cacher les publicit\u00e9s en ligne<\/figcaption><\/figure>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\nCette m\u00e9thode permet de cacher le contenu de l'annonce aux membres du comit\u00e9 ex\u00e9cutif. Toute personne qui n'est pas un membre ex\u00e9cutif verra la publicit\u00e9. Par exemple, dans mon cas d'utilisation, les membres Premium verront toujours la publicit\u00e9. <\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-visible-non-executive.jpeg\"><img decoding=\"async\" width=\"1024\" height=\"1016\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-visible-non-executive-1024x1016.jpeg\" alt=\"\" class=\"wp-image-52132\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-visible-non-executive-1024x1016.jpeg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-visible-non-executive-300x298.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-visible-non-executive-150x150.jpeg 150w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-visible-non-executive-768x762.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-visible-non-executive-171x170.jpeg 171w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-visible-non-executive-619x614.jpeg 619w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-visible-non-executive-689x684.jpeg 689w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-visible-non-executive-1038x1030.jpeg 1038w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-visible-non-executive-522x518.jpeg 522w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-visible-non-executive-156x156.jpeg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-visible-non-executive-1080x1072.jpeg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-visible-non-executive.jpeg 1150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Le bloc publicitaire en ligne est visible lorsque l'utilisateur connect\u00e9 est un membre premium.<\/figcaption><\/figure>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\nVous avez remarqu\u00e9 la publicit\u00e9 dans la barre lat\u00e9rale ? Il s'agit d'une zone de widget. Je vous montrerai ensuite comment g\u00e9rer les publicit\u00e9s dans les zones de widget. Mais tout d'abord, voici ce que mes membres ex\u00e9cutifs voient lorsqu'ils lisent le m\u00eame article.<\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-hidden-for-executives.jpeg\"><img decoding=\"async\" width=\"1024\" height=\"823\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-hidden-for-executives-1024x823.jpeg\" alt=\"\" class=\"wp-image-52133\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-hidden-for-executives-1024x823.jpeg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-hidden-for-executives-300x241.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-hidden-for-executives-768x617.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-hidden-for-executives-212x170.jpeg 212w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-hidden-for-executives-764x614.jpeg 764w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-hidden-for-executives-851x684.jpeg 851w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-hidden-for-executives-645x518.jpeg 645w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-hidden-for-executives-156x125.jpeg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-hidden-for-executives-1080x868.jpeg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-hidden-for-executives.jpeg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">L'utilisateur connect\u00e9 est un membre ex\u00e9cutif<\/figcaption><\/figure>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><\/span>Utiliser les blocs prot\u00e9g\u00e9s de MemberPress pour masquer les publicit\u00e9s sur WordPress<\/span><\/h3>\r\n\r\n\r\n\r\nLorsque vous installez MemberPress, vous voyez appara\u00eetre un nouvel \u00e9l\u00e9ment de bloc nomm\u00e9 Prot\u00e9g\u00e9.<\/em> Il s'agit d'un bloc prot\u00e9g\u00e9 par MemberPress. MemberPress vous donne un contr\u00f4le granulaire sur pratiquement tous les \u00e9l\u00e9ments de contenu de WordPress. <\/p>\r\n\r\n\r\n\r\nVous pouvez ajouter un bloc prot\u00e9g\u00e9 \u00e0 l'int\u00e9rieur d'un article, d'une page, d'un cours, d'une le\u00e7on ou m\u00eame d'un widget. Le plugin AdSanity vous permet \u00e9galement d'ins\u00e9rer une annonce ou un groupe d'annonces dans un widget. <\/p>\r\n\r\n\r\n\r\nAinsi, pour masquer les publicit\u00e9s dans un widget, ajoutez d'abord un bloc prot\u00e9g\u00e9 au widget. Voici comment proc\u00e9der avec Divi.<\/p>\r\n\r\n\r\n\r\nDans le menu d'administration de WordPress, naviguez vers Divi<\/strong> > Personnalisateur de th\u00e8me<\/strong>. S\u00e9lectionnez ensuite Widgets<\/strong>et ensuite Encadr\u00e9<\/strong>. <\/p>\r\n\r\n\r\n\r\nLorsque vous ajoutez le bloc prot\u00e9g\u00e9, il suffit de le configurer pour qu'il fasse r\u00e9f\u00e9rence \u00e0 la r\u00e8gle souhait\u00e9e. Veillez ensuite \u00e0 s\u00e9lectionner l'option Cacher<\/strong> le contenu des membres inclus dans la r\u00e8gle.<\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-43701-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"756\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-43701-PM-1024x756.png\" alt=\"\" class=\"wp-image-52134\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-43701-PM-1024x756.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-43701-PM-300x221.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-43701-PM-768x567.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-43701-PM-230x170.png 230w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-43701-PM-832x614.png 832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-43701-PM-927x684.png 927w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-43701-PM-700x518.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-43701-PM-156x115.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-43701-PM-1080x797.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-43701-PM.png 1085w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Masquer des publicit\u00e9s avec des blocs prot\u00e9g\u00e9s par MemberPress \u00e0 l'int\u00e9rieur d'un widget<\/figcaption><\/figure>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\nL'\u00e9tape suivante consiste \u00e0 ins\u00e9rer votre annonce ou groupe d'annonces dans le bloc prot\u00e9g\u00e9. Veillez ensuite \u00e0 sauvegarder la configuration et \u00e0 la tester !<\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-44207-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"760\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-44207-PM-1024x760.png\" alt=\"\" class=\"wp-image-52135\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-44207-PM-1024x760.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-44207-PM-300x223.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-44207-PM-768x570.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-44207-PM-229x170.png 229w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-44207-PM-827x614.png 827w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-44207-PM-922x684.png 922w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-44207-PM-698x518.png 698w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-44207-PM-156x116.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-44207-PM-1080x802.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-44207-PM.png 1082w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">widget Advanced Ads prot\u00e9g\u00e9 par les r\u00e8gles de memberpress<\/figcaption><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><\/span>Utiliser les Order Bumps pour faire de la vente incitative \u00e0 la caisse<\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Integrations_95.jpg\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Integrations_95-1024x576.jpg\" alt=\"MemberPress Order Bumps\" class=\"wp-image-54723\" style=\"width:463px;height:260px\" width=\"463\" height=\"260\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Integrations_95-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Integrations_95-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Integrations_95-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Integrations_95-1536x864.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Integrations_95-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Integrations_95-840x473.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Integrations_95-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Integrations_95-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Integrations_95-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Integrations_95-1080x608.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Integrations_95.jpg 1724w\" sizes=\"(max-width: 463px) 100vw, 463px\" \/><\/a><figcaption class=\"wp-element-caption\">MemberPress Order Bumps<\/figcaption><\/figure>\r\n\r\n\r\n\r\nMaintenant que vous disposez d'une version avec ou sans publicit\u00e9 que vous pouvez crier sur tous les toits, il est temps de passer \u00e0 la vente incitative. <\/p>\r\n\r\n\r\n\r\n<a href=\"https:\/\/memberpress.com\/fr\/addons\/order-bumps\/\" title=\"\">Commande de bosses<\/a> est la r\u00e9ponse de MemberPress au chewing-gum \u00e0 la caisse du supermarch\u00e9. Augmentez la valeur moyenne de vos commandes et regardez vos r\u00e9sultats monter en fl\u00e8che lorsque vous ajoutez des ventes incitatives en un clic \u00e0 la caisse. <\/p>\r\n\r\n\r\n\r\nEncouragez les membres \u00e0 am\u00e9liorer leur commande et \u00e0 augmenter leur abonnement en leur facilitant la t\u00e2che. <\/p>\r\n\r\n\r\n\r\nVoici quelques exemples d'ordres de passage dans le cadre d'un cours de langue :<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Order-Bumps-Front-End.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Order-Bumps-Front-End-1024x576.jpg\" alt=\"MemberPress Sauts de commande \u00e0 la caisse sur le frontend\" class=\"wp-image-54672\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Order-Bumps-Front-End-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Order-Bumps-Front-End-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Order-Bumps-Front-End-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Order-Bumps-Front-End-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Order-Bumps-Front-End-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Order-Bumps-Front-End-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Order-Bumps-Front-End-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Order-Bumps-Front-End-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Order-Bumps-Front-End-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Order-Bumps-Front-End-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Order-Bumps-Front-End.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\nComme vous pouvez le constater, les Order Bumps ne se limitent pas aux mises \u00e0 niveau d'abonnements, vous pouvez ajouter pratiquement n'importe quel produit ou service num\u00e9rique. <\/p>\r\n\r\n\r\n\r\nPour ajouter Order Bumps et vendre votre version sans publicit\u00e9 \u00e0 la caisse, vous devez d'abord installer le module compl\u00e9mentaire Order Bumps. <\/p>\r\n\r\n\r\n\r\nDepuis votre tableau de bord WordPress, allez dans MemberPress<\/strong> > Compl\u00e9ments<\/strong> > Commande de bosses<\/strong> > Installer<\/strong> Compl\u00e9ment<\/strong>. Une fois qu'il est install\u00e9, cliquez sur la bascule pour Activer<\/strong>.<\/p>\r\n\r\n\r\n\r\nNaviguez ensuite jusqu'\u00e0 MemberPress<\/strong> > Adh\u00e9sions<\/strong> et cliquez sur le niveau d'adh\u00e9sion que vous souhaitez modifier. <\/p>\r\n\r\n\r\n\r\nDans mon cas, j'ajoute un saut de commande au processus de paiement de l'adh\u00e9sion de base. <\/p>\r\n\r\n\r\n\r\nFaites d\u00e9filer vers le bas jusqu'\u00e0 Options d'adh\u00e9sion<\/strong> > Commande de bosses<\/strong> tabulation.<\/p>\r\n\r\n\r\n\r\nModifier le Ordre Bumps Heading<\/strong>. Dans ce cas, vous pouvez le remplacer par \u201cGo ad-free\u201d, par exemple.<\/p>\r\n\r\n\r\n\r\nCliquez sur l'ic\u00f4ne plus (+) pour ajouter votre Order Bump, et cliquez sur la fl\u00e8che vers le bas pour s\u00e9lectionner l'option d'abonnement sans publicit\u00e9. <\/p>\r\n\r\n\r\n\r\nVeillez \u00e0 appuyer sur Mise \u00e0 jour <\/strong>et vous \u00eates pr\u00eat \u00e0 partir !<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><\/span>Conclusion<\/span><\/h2>\r\n\r\n\r\n\r\nComme vous pouvez le constater, MemberPress facilite le contr\u00f4le du contenu. Si vous utilisez des publicit\u00e9s pour mon\u00e9tiser votre blog, vous avez besoin de MemberPress. Imaginez que vous puissiez g\u00e9n\u00e9rer des revenus r\u00e9guliers et fiables \u00e0 partir d'abonn\u00e9s ou de membres r\u00e9mun\u00e9r\u00e9s. <\/p>\r\n\r\n\r\n\r\nIl s'agit d'un produit d'appel facile pour vos lecteurs fid\u00e8les. Et cela ne demande pas beaucoup de travail. Le plus difficile est peut-\u00eatre de d\u00e9cider du montant de l'abonnement...<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><\/span>Combien demander pour une adh\u00e9sion sans publicit\u00e9 ?<\/span><\/h3>\r\n\r\n\r\n\r\nVous \u00eates probablement d\u00e9j\u00e0 en train de faire le calcul pour d\u00e9terminer <a href=\"https:\/\/memberpress.com\/fr\/blog\/pricing-models-for-membership-sites\/\" target=\"_blank\" rel=\"noopener\" title=\"\">comment fixer le prix de vos adh\u00e9sions<\/a>. R\u00e9fl\u00e9chissez \u00e0 la fr\u00e9quentation de votre blog. Quel est le rapport entre les nouveaux visiteurs et les visiteurs qui reviennent chaque mois ? Les visiteurs qui reviennent seront votre principale cible.<\/p>\r\n\r\n\r\n\r\nEt il ne faut pas beaucoup d'abonn\u00e9s payants pour que cela en vaille la peine. Fixez-vous un objectif quant au nombre de visiteurs r\u00e9guliers que vous aimeriez convertir en abonnements payants. Pourriez-vous convertir seulement 20% de vos visiteurs fr\u00e9quents en abonn\u00e9s ?<\/p>\r\n\r\n\r\n\r\nPour un bon exemple de mise en \u0153uvre de cette strat\u00e9gie, jetez un coup d'\u0153il sur mon site personnel <a href=\"https:\/\/40aprons.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">blog de recettes pr\u00e9f\u00e9r\u00e9, 40Aprons<\/a>. Et bien s\u00fbr, c'est aussi l'un de nos clients pr\u00e9f\u00e9r\u00e9s.<\/p>\r\n\r\n\r\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-video\"><iframe title=\"T\u00e9moignages de clients : Une blogueuse culinaire transforme son projet secondaire en une entreprise florissante de services aux membres (40Aprons)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0fAvLX0owj0?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span> \n<\/div><figcaption class=\"wp-element-caption\">Regardez comment un blogueur culinaire a transform\u00e9 une activit\u00e9 secondaire en une machine \u00e0 gagner de l'argent \u00e0 plein temps.<\/figcaption><\/figure>\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\nVous avez des questions sur la mani\u00e8re d'augmenter les ventes en cr\u00e9ant une version sans publicit\u00e9 ? Posez-les dans la section des commentaires !<\/p>\r\n\r\n\r\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"Les gens d\u00e9testent les publicit\u00e9s. Mais vous pouvez utiliser cela \u00e0 votre avantage ! Apprenez \u00e0 faire de la vente incitative en cr\u00e9ant une adh\u00e9sion sans publicit\u00e9 pour votre site Web avec MemberPress.<\/p>","protected":false},"author":59227,"featured_media":53841,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"Waitin on Curt's how-to section at this task: https:\/\/app.asana.com\/0\/1203605136745593\/1203985634670732\/f","footnotes":""},"categories":[69,134,94,102],"tags":[267,186,1556],"class_list":{"0":"post-42801","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-how-to-2","9":"category-marketing","10":"category-monetization","11":"tag-advertising","12":"tag-advertising-methods","13":"tag-converter","14":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"People hate ads. But you can use that to your advantage! Learn how to upsell by creating an ad-free membership for your website with MemberPress.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Curt Noble\"\/>\n\t<meta name=\"keywords\" content=\"advertising,advertising methods,converter\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-upsell-ad-free-version\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"From Zero to Hero: How Ad Hatred Can Boost Your Bottom Line\" \/>\n\t\t<meta property=\"og:description\" content=\"People hate ads. But you can use that to your advantage! Learn how to upsell be creating an ad-free membership for your website with MemberPress.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/fr\/blog\/how-to-upsell-ad-free-version\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Ad-Free.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Ad-Free.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2023-04-27T09:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-02-24T18:10:33+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"From Zero to Hero: How Ad Hatred Can Boost Your Bottom Line\" \/>\n\t\t<meta name=\"twitter:description\" content=\"People hate ads. 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