Heureusement, il existe plusieurs strat\u00e9gies pour augmenter vos revenus d'abonnement. L'utilisation de WordPress <\/strong>et MemberPress<\/strong>vous pouvez gagner de nouveaux abonn\u00e9s et renforcer la fid\u00e9lit\u00e9 \u00e0 la marque<\/strong>. <\/p>\n\n\n\n

Dans cet article, nous allons explorer 5 fa\u00e7ons d'augmenter les revenus g\u00e9n\u00e9r\u00e9s par les abonnements sur votre site. C'est parti !<\/p>\n\n\n\n

Les outils dont vous aurez besoin<\/h2>\n\n\n\nPour commencer \u00e0 g\u00e9n\u00e9rer davantage de revenus d'abonnement, vous aurez besoin d'un puissant syst\u00e8me de gestion de contenu (CMS)<\/a>. <\/p>\n\n\n\n
WordPress<\/a> r\u00e9pond parfaitement \u00e0 ces crit\u00e8res. Il est tr\u00e8s facile \u00e0 utiliser et vous permet de cr\u00e9er et de g\u00e9rer du contenu, quelles que soient vos comp\u00e9tences techniques.<\/p>\n\n\n
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$\"WordPress.org$ <\/figure>\n<\/div>\n\n\n
Non seulement cela, mais c'est gratuit<\/strong>, open-source<\/strong>et flexible<\/strong>. Cela signifie que vous pouvez l'utiliser pour proposer diff\u00e9rents types d'abonnements.<\/p>\n\n\n\n
Ensuite, pour vraiment maximiser vos revenus d'abonnement, vous devrez diversifiez vos sources de revenus<\/strong>.<\/p>\n\n\n\n
MemberPress<\/a> est tr\u00e8s performant \u00e0 cet \u00e9gard, puisqu'il vous permet d'ajouter \u00e0 votre liste d'adresses des informations sur l'\u00e9tat de sant\u00e9 des personnes. des flux de revenus r\u00e9currents vari\u00e9s<\/strong> comme rien d'autre.<\/p>\n\n\n\n
$\"MemberPress$ <\/a><\/figure>\n\n\n\n
Comme WordPress, MemberPress est extr\u00eamement facile \u00e0 utiliser. Avec son assistant de configuration intuitif, ReadyLaunch\u2122 int\u00e9gr\u00e9<\/a>et massifs liste des int\u00e9grations<\/a>Vous pouvez cr\u00e9er votre site et le rendre pr\u00eat \u00e0 vendre en moins d'une journ\u00e9e.<\/p>\n\n\n\n
Une fois install\u00e9, vous pouvez utiliser MemberPress pour construire des cours<\/a>, cr\u00e9er un contenu prot\u00e9g\u00e9 par un mur payant<\/a>Ils offrent diff\u00e9rentes options d'adh\u00e9sion, et bien d'autres choses encore. <\/p>\n\n\n\n
<\/span>6 fa\u00e7ons d'augmenter les revenus tir\u00e9s des abonnements sur votre site<\/span><\/h2>\n\n\n\n
Une fois que vous disposez de WordPress et de MemberPress, vous \u00eates pr\u00eat \u00e0 essayer ces 5 m\u00e9thodes cr\u00e9atives pour augmenter vos revenus d'abonnement.<\/p>\n\n\n\n
<\/span>1. Proposer diff\u00e9rentes adh\u00e9sions<\/span><\/h3>\n\n\n\n
Le fait de proposer diff\u00e9rents plans d'adh\u00e9sion peut vous aider \u00e0 augmenter vos revenus d'abonnement. <\/p>\n\n\n\n
En proposant des adh\u00e9sions multiples \u00e0 des prix diff\u00e9rents<\/strong> et avec diff\u00e9rentes options<\/strong>, vous \u00eates susceptible d'attirer un public plus large.<\/p>\n\n\n
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$\"Exemple$ <\/figure>\n<\/div>\n\n\n
De cette fa\u00e7on, vos visiteurs ont plus de chances de trouver une option d'adh\u00e9sion qui corresponde \u00e0 leur budget ou \u00e0 leurs besoins. <\/p>\n\n\n\n
Des plans vari\u00e9s donnent \u00e9galement aux visiteurs de votre site la possibilit\u00e9 de tester vos offres<\/strong> en commen\u00e7ant par un plan plus abordable. <\/p>\n\n\n\n
MemberPress facilite consid\u00e9rablement la cr\u00e9ation d'abonnements. Une fois le plugin install\u00e9 et activ\u00e9, rendez-vous sur MemberPress<\/em> > Adh\u00e9sions <\/em>> Ajouter un nouveau<\/em>:<\/p>\n\n\n
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$\"Ajouter$ <\/figure>\n<\/div>\n\n\n
Ensuite, donnez un nom \u00e0 votre adh\u00e9sion et fixez un prix. S\u00e9lectionnez ensuite l'option Permissions <\/em>pour d\u00e9terminer quels r\u00f4les d'utilisateurs peuvent s'inscrire \u00e0 vos adh\u00e9sions. <\/p>\n\n\n\n
Plus bas sur la page, vous verrez un Options d'adh\u00e9sion <\/em>section. Vous pouvez y personnaliser votre formulaire d'inscription et activer les e-mails de bienvenue :<\/p>\n\n\n
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$\"Options$ <\/figure>\n<\/div>\n\n\n
Lorsque vous proposez plusieurs niveaux de tarification<\/a>Il peut donc \u00eatre plus facile de vendre vos plans les plus chers. <\/p>\n\n\n\n
Les utilisateurs qui ont achet\u00e9 votre plan le moins cher savent d\u00e9j\u00e0 les avantages de vos adh\u00e9sions<\/a>. Par cons\u00e9quent, ils peuvent \u00eatre dispos\u00e9s \u00e0 payer un peu plus par mois pour acc\u00e9der \u00e0 des fonctions avanc\u00e9es. <\/p>\n\n\n\n
Vous pouvez cr\u00e9er un tableau des prix<\/a> sur votre page pour mettre en \u00e9vidence la valeur ajout\u00e9e de vos plans plus on\u00e9reux. <\/p>\n\n\n\n
<\/span>2. Cr\u00e9er un cours en ligne<\/span><\/h3>\n\n\n\n
Si vous poss\u00e9dez des qualifications dans un secteur ou un domaine sp\u00e9cifique, vous pouvez vous imposer comme une r\u00e9f\u00e9rence dans votre domaine en cr\u00e9ant des cours en ligne. <\/p>\n\n\n\n
Par exemple, un entra\u00eeneur personnel<\/strong> pourrait cr\u00e9er et vendre des guides d'entra\u00eenement. Un photographe, quant \u00e0 lui, peut enseigner aux \u00e9tudiants comment prendre de bonnes photos :<\/p>\n\n\n
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$\"Exemple$ <\/figure>\n<\/div>\n\n\n
Vous pouvez mettre vos cours \u00e0 la disposition des membres ayant souscrit \u00e0 certains plans. Vous pouvez \u00e9galement les vendre \u00e0 un prix unique. <\/p>\n\n\n\n
<\/span>Exemple MemberPress : Christina Jones Photography<\/span><\/h3>\n\n\n\n
La photographe Christina Jones dirige une entreprise de services photographiques tr\u00e8s pris\u00e9e qui s'appuie sur MemberPress.<\/p>\n\n\n\n
Christina a beaucoup de clients, mais elle souhaitait diversifier ses sources de revenus pour continuer \u00e0 d\u00e9velopper son activit\u00e9. <\/p>\n\n\n\n
Utilisation de MemberPress Courses, le module compl\u00e9mentaire qui transforme MemberPress en un logiciel de formation. syst\u00e8me de gestion de l'apprentissage (LMS)<\/a>Christina a ajout\u00e9 des cours de photographie \u00e0 son programme.<\/p>\n\n\n\n
$\"Cours$ <\/a><\/figure>\n\n\n\n
Aujourd'hui, si le temps est venu de conclure des contrats et de baisser les prix, Christina Jones Photography dispose d'un service d'assistance \u00e0 la client\u00e8le. flux de revenus passifs<\/strong> Cela peut d\u00e9pendre. C'est l\u00e0 tout l'int\u00e9r\u00eat de la diversification !<\/p>\n\n\n\n
\n\n\n\nComme Christina, vous pouvez g\u00e9n\u00e9rer des revenus d'abonnement suppl\u00e9mentaires en cr\u00e9er des cours et vendre des abonnements<\/a> avec les cours MemberPress. <\/p>\n\n\n\n
Rendez-vous sur le site MemberPress <\/em>> Compl\u00e9ments<\/em> > Cours<\/em> et installez le module compl\u00e9mentaire MemberPress Courses sur votre site. <\/p>\n\n\n\n
Cela ajoutera un nouveau Cours MP<\/em> dans votre tableau de bord WordPress. Naviguez vers MP Courses > Cours > Ajouter un nouveau<\/em> pour commencer \u00e0 cr\u00e9er votre cours. <\/p>\n\n\n
\n
$\"Ajouter$ <\/figure>\n<\/div>\n\n\n
Commencez par donner un nom \u00e0 votre cours et r\u00e9digez-en une description. Ensuite, passez \u00e0 la page Programme d'\u00e9tudes <\/em>pour \u00e9laborer votre mat\u00e9riel de cours. <\/p>\n\n\n\n
Vous pouvez cr\u00e9er des le\u00e7ons, quiz<\/a>et des missions, et vous pouvez m\u00eame \u00e9mettre des certificats<\/a> aux \u00e9tudiants.<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">REGARDER >> COMMENT CR\u00c9ER UN COURS DANS MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Accept_Donations\"><\/span>3. Accepter les dons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Un autre moyen d'augmenter les revenus tir\u00e9s des abonnements sur votre site est d'accepter les dons. Cela peut vous aider \u00e0 <a href=\"https:\/\/memberpress.com\/fr\/blog\/10-unique-ways-to-increase-sales-for-your-woocommerce-online-store\/\" target=\"_blank\" rel=\"noopener\" title=\"Augmentez vos revenus\">Augmentez vos revenus<\/a> pendant les mois o\u00f9 les ventes sont faibles. <\/p>\n\n\n\n<p>Il est important que vous informiez les utilisateurs de la mani\u00e8re dont ils soutiendront votre entreprise. Vous pouvez m\u00eame inclure des informations sp\u00e9cifiques sur la mani\u00e8re dont vous pr\u00e9voyez de d\u00e9penser l'argent.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"482\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-1024x482.png\" alt=\"Exemple de site web de collecte de dons\" class=\"wp-image-49728\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-1024x482.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-300x141.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-768x362.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-50x24.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-1536x724.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-2048x965.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-361x170.png 361w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-840x396.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-1216x573.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-1832x863.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-700x330.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-156x74.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-1080x509.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Cette strat\u00e9gie fonctionne le mieux pour les sites web ou les personnes qui ont une base de fans. Toutefois, vous pouvez \u00e9galement fid\u00e9liser votre public en offrant gratuitement un contenu de qualit\u00e9. <\/p>\n\n\n\n<p>De plus, vous pouvez interagir avec vos abonn\u00e9s dans la section des commentaires et sur les m\u00e9dias sociaux afin de d\u00e9velopper des liens significatifs. <\/p>\n\n\n\n<p>Vous pourriez m\u00eame cr\u00e9er une page \u201c Principaux donateurs \u201d sur votre site Web. Cela peut cr\u00e9er un sentiment d'exclusivit\u00e9 et encourager d'autres personnes \u00e0 s'inscrire et \u00e0 faire un don.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Start_an_Affiliate_Program\"><\/span>4. Lancer un programme d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>D\u00e9marrage d'une <a href=\"https:\/\/memberpress.com\/fr\/ea\/\" title=\"Affiliation facile\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">programme d'affiliation<\/a> est un autre moyen efficace d'\u00e9largir votre public et d'augmenter vos revenus. <\/p>\n\n\n\n<p>Vous pouvez <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-convert-customers-into-loyal-affiliates\/\" target=\"_blank\" rel=\"noopener\" title=\"recruter des abonn\u00e9s existants\">recruter des abonn\u00e9s existants<\/a> pour adh\u00e9rer \u00e0 votre programme, ou contacter des cr\u00e9ateurs en ligne ayant un public ou un cr\u00e9neau similaire. <\/p>\n\n\n\n<p>Une fois que vous avez recrut\u00e9 vos affili\u00e9s, vous pouvez leur fournir un lien unique vers vos services par abonnement. Chaque fois qu'un utilisateur clique sur ce lien, vous versez une petite commission \u00e0 vos affili\u00e9s. <\/p>\n\n\n\n<p>Vous pouvez utiliser un plugin comme <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Affiliation facile<\/a> \u00e0 <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-start-an-affiliate-marketing-program-for-your-memberpress-site-using-easy-affiliate\/\" target=\"_blank\" rel=\"noopener\" title=\"cr\u00e9er un programme d'affiliation\">cr\u00e9er votre programme d'affiliation<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"521\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-1024x521.png\" alt=\"La page d'accueil de Easy Affiliate\" class=\"wp-image-49730\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-1024x521.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-300x152.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-768x390.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-1536x781.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-2048x1041.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-334x170.png 334w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-840x427.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-1216x618.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-1832x931.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-700x356.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-1080x549.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/memberpress.com\/fr\/ea\/\" title=\"Affiliation facile\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Affiliation facile<\/a> est une plateforme de marketing d'affiliation tout-en-un. Elle s'accompagne d'un tableau de bord convivial o\u00f9 chacun de vos affili\u00e9s peut visualiser ses progr\u00e8s. <\/p>\n\n\n\n<p>En outre, vous pouvez utiliser le plugin pour payer des commissions et g\u00e9n\u00e9rer des rapports afin d'identifier les domaines dans lesquels vous pouvez vous am\u00e9liorer. <\/p>\n\n\n\n<p>Afin de <a href=\"https:\/\/easyaffiliate.com\/blog\/find-quality-affiliates\/\" target=\"_blank\" rel=\"noopener\" title=\"attirer des partenaires de qualit\u00e9\">attirer des partenaires de qualit\u00e9<\/a>, il est important que vous offriez des commissions comp\u00e9titives. Vous pourriez \u00e9galement envisager <a href=\"https:\/\/easyaffiliate.com\/blog\/ways-to-reward-affiliates\/\" target=\"_blank\" rel=\"noopener\" title=\"r\u00e9compenser vos meilleurs affili\u00e9s\">r\u00e9compenser vos affili\u00e9s<\/a> avec des cadeaux ou des r\u00e9ductions lorsqu'ils atteignent des objectifs sp\u00e9cifiques. Cela peut les motiver \u00e0 travailler plus dur. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Provide_VIP_Membership_Perks\"><\/span>5. Offrir des avantages aux membres VIP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071.jpg\"><img decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071-1024x534.jpg\" alt=\"Groupe de personnes levant le pouce\" class=\"wp-image-51008\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071-1024x534.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071-300x156.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071-768x401.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071-326x170.jpg 326w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071-840x438.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071-1216x634.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071-700x365.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071-156x81.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071-1080x563.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071.jpg 1417w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Attirer de nouveaux membres, c'est formidable, mais il est \u00e9galement important de <a href=\"https:\/\/memberpress.com\/fr\/blog\/ways-to-reward-loyal-customers-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">conserver les abonn\u00e9s existants<\/a> (d'autant plus que la plupart des abonnements sont renouvel\u00e9s chaque ann\u00e9e). Il peut \u00eatre facile pour les membres de laisser leur abonnement expirer s'ils ne sont pas satisfaits. <\/p>\n\n\n\n<p>Cependant, vous pouvez offrir des avantages aux membres pour les inciter \u00e0 renouveler leur adh\u00e9sion. L'une des fa\u00e7ons les plus simples de le faire consiste \u00e0 <a href=\"https:\/\/memberpress.com\/fr\/blog\/build-community-on-your-membership-site-with-a-facebook-group\/\" target=\"_blank\" rel=\"noopener\" title=\"favoriser l'\u00e9mergence d'une communaut\u00e9 forte\">favoriser l'\u00e9mergence d'une communaut\u00e9 forte<\/a>. <\/p>\n\n\n\n<p>Par exemple, vous pouvez <strong>forums de construction<\/strong> o\u00f9 les membres peuvent se r\u00e9unir pour discuter de sujets ou partager des id\u00e9es. Mieux encore, vous pouvez organiser des \u00e9v\u00e9nements physiques ou virtuels pour que les membres puissent entrer en contact avec d'autres personnes partageant les m\u00eames id\u00e9es :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-1024x510.png\" alt=\"Un exemple de site d'adh\u00e9sion ax\u00e9 sur la communaut\u00e9\" class=\"wp-image-49733\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-1024x510.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-300x149.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-768x382.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-1536x764.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-2048x1019.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-342x170.png 342w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-840x418.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-1216x605.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-1832x912.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-700x348.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-156x78.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-1080x537.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>MemberPress s'int\u00e8gre \u00e0 des douzaines d'outils d'aide \u00e0 la d\u00e9cision. <a href=\"https:\/\/memberpress.com\/fr\/addons\/?s=community\" target=\"_blank\" rel=\"noopener\" title=\"\">les principales plates-formes de forums et de communaut\u00e9s<\/a>L'installation est donc un jeu d'enfant.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement utiliser <a href=\"https:\/\/memberpress.com\/fr\/blog\/best-email-software-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"marketing par courrier \u00e9lectronique\">marketing par courrier \u00e9lectronique<\/a> pour tenir les membres au courant des derni\u00e8res nouvelles de votre entreprise. Pour les membres de longue date, vous pouvez m\u00eame leur proposer des r\u00e9ductions exclusives ou leur donner acc\u00e8s \u00e0 des documents gratuits. <\/p>\n\n\n\n<p>M\u00eame si offrir des avantages aux membres est une excellente id\u00e9e, veillez \u00e0 ne pas les submerger de mat\u00e9riel promotionnel. Essayez plut\u00f4t de leur envoyer des courriels hebdomadaires ou bihebdomadaires contenant des informations utiles et int\u00e9ressantes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Upsell_and_Cross-sell_with_Order_Bumps\"><\/span>6. Vente incitative et vente crois\u00e9e gr\u00e2ce \u00e0 l'augmentation des commandes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div id=\"ad-55164\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/fr\/ads\/post-upsell-with-order-bumps\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Vente incitative avec Order Bumps Ad\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<p>Lorsque votre client est d'humeur \u00e0 acheter, c'est le moment id\u00e9al pour lui pr\u00e9senter d'autres produits ou services que vous proposez. <\/p>\n\n\n\n<p>C'est l\u00e0 que la vente incitative et la vente crois\u00e9e entrent en jeu, et gr\u00e2ce \u00e0 l'extension MemberPress Order Bumps, le processus est fluide et transparent.<\/p>\n\n\n\n<p>La vente incitative consiste \u00e0 encourager les clients \u00e0 acheter un produit plus haut de gamme, une mise \u00e0 niveau ou un compl\u00e9ment. La vente crois\u00e9e invite les clients \u00e0 acheter des articles connexes ou compl\u00e9mentaires. <\/p>\n\n\n\n<p>Ces tactiques permettent non seulement d'am\u00e9liorer l'exp\u00e9rience du client en lui apportant une valeur ajout\u00e9e, mais aussi d'augmenter consid\u00e9rablement votre chiffre d'affaires.<\/p>\n\n\n\n<p>Imaginez qu'un client est sur le point d'acheter un plan d'adh\u00e9sion de base sur votre site web. <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-get-more-personal-training-clients\/\" target=\"_blank\" rel=\"noopener\" title=\"Comment obtenir plus de clients en formation personnelle avec WordPress\">site de fitness<\/a>. Juste avant de finaliser la transaction, ils se voient proposer une option leur permettant de passer \u00e0 un forfait premium pour acc\u00e9der \u00e0 une formation individuelle ou ajouter une consultation personnelle.<\/p>\n\n\n\n<p>Il s'agit l\u00e0 d'une technique de vente incitative, qui constitue un moyen efficace d'augmenter la valeur moyenne de vos transactions.<\/p>\n\n\n\n<p>De m\u00eame, supposons que ce m\u00eame client se voie \u00e9galement proposer un ensemble d'ebooks connexes contenant des recettes pour l'aider dans son parcours de remise en forme. Il s'agit l\u00e0 d'une vente crois\u00e9e, une m\u00e9thode fantastique pour augmenter la valeur moyenne de vos commandes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Transformer un visiteur en acheteur est une grande r\u00e9ussite. Cependant, il est impossible de savoir d'o\u00f9 viendra la prochaine vente. <\/p>\n\n\n\n<p>En augmentant vos revenus d'abonnement, vous pouvez gagner un revenu stable et d\u00e9velopper votre activit\u00e9 en ligne.<\/p>\n\n\n\n<p>Pour r\u00e9sumer, voici cinq fa\u00e7ons d'augmenter les revenus tir\u00e9s des abonnements sur votre site :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Proposer diff\u00e9rents types d'adh\u00e9sions avec <a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noopener\" title=\"MemberPress\">MemberPress<\/a>. <\/li>\n\n\n\n<li>Cr\u00e9ez un cours en ligne avec notre module compl\u00e9mentaire MemberPress Courses.<\/li>\n\n\n\n<li>Accepter les dons.<\/li>\n\n\n\n<li>Lancer un programme d'affiliation avec <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Affiliation facile<\/a>.<\/li>\n\n\n\n<li>Offrir des avantages aux membres VIP.<\/li>\n<\/ol>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-ctaimage\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caract\u00e8re cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-ctatext\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Augmentez vos revenus d'abonnement rapidement et facilement.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Avez-vous des questions sur la fa\u00e7on d'augmenter vos revenus d'abonnement ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous !<\/p>\n\n\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Creating a subscription revenue stream can be an effective way to gain financial stability. However, there may be times when you face lots of cancellations or struggle to attract new members. Fortunately, there are several strategies you can use to increase your subscription revenue. Using WordPress and MemberPress, you can gain new subscribers and boost [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":51003,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: Subscription Revenue\r\nReference article: https:\/\/www.cozmoslabs.com\/583804-subscription-revenue\/","footnotes":""},"categories":[658,134,102,792],"tags":[346,1023,48],"class_list":{"0":"post-47292","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-ideas","8":"category-how-to-2","9":"category-monetization","10":"category-courses","11":"tag-passive-income","12":"tag-recurring-revenue","13":"tag-subscriptions","14":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Are you struggling to get new signups and increase renewals? 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