{"id":47300,"date":"2023-01-12T05:00:00","date_gmt":"2023-01-12T12:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=47300"},"modified":"2023-01-11T13:50:37","modified_gmt":"2023-01-11T20:50:37","slug":"grow-your-business-with-wordpress","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/grow-your-business-with-wordpress\/","title":{"rendered":"6 fa\u00e7ons de d\u00e9velopper votre activit\u00e9 avec WordPress"},"content":{"rendered":"<p>Cr\u00e9er sa propre entreprise peut \u00eatre un moyen efficace d'augmenter ses revenus et de cr\u00e9er un emploi. <strong>un mode de vie flexible<\/strong>. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a5b0df98d509\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5b0df98d509\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/grow-your-business-with-wordpress\/#1_Become_an_Affiliate_Marketer\" >1. Devenir un sp\u00e9cialiste du marketing d'affiliation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/grow-your-business-with-wordpress\/#2_Start_a_Referral_Program\" >2. Lancer un programme d'orientation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/grow-your-business-with-wordpress\/#3_Offer_Online_Courses\" >3. Proposer des cours en ligne<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/grow-your-business-with-wordpress\/#4_Sell_Digital_Downloads\" >4. Vendre des t\u00e9l\u00e9chargements num\u00e9riques<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/grow-your-business-with-wordpress\/#5_Automate_Consultation_Scheduling\" >5. Automatiser la programmation des consultations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/grow-your-business-with-wordpress\/#6_Set_Up_a_Swag_Shop\" >6. Cr\u00e9er une boutique de souvenirs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/grow-your-business-with-wordpress\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Cependant, apr\u00e8s le d\u00e9collage initial, il est facile de stagner. Les ventes se sont peut-\u00eatre ralenties, ou vos recettes ont diminu\u00e9 en raison de l'augmentation des frais g\u00e9n\u00e9raux.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-1369079622.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-1369079622.jpg\" alt=\"Homme entrepreneur regardant des feuilles de calcul d&#039;un air pr\u00e9occup\u00e9\" class=\"wp-image-50528\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-1369079622.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-1369079622-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-1369079622-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-1369079622-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-1369079622-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-1369079622-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p>Heureusement, il est facile de d\u00e9velopper votre activit\u00e9 gr\u00e2ce \u00e0 WordPress et \u00e0 son impressionnante collection de plugins. Vous pouvez facilement mettre en place <strong>de nouvelles sources de revenus<\/strong> sur votre site.<\/p>\n\n\n\n<p>Mieux encore, vous pouvez ajouter <strong>revenus r\u00e9currents <\/strong>et <strong>flux de revenus passifs<\/strong> au m\u00e9lange avec des \u00e9l\u00e9ments tels que\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Contenu r\u00e9serv\u00e9 aux membres<\/strong><\/li>\n\n\n\n<li><strong>les ventes de produits num\u00e9riques, et<\/strong><\/li>\n\n\n\n<li><strong>Marketing d'affiliation<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Dans cet article, nous allons explorer 6 fa\u00e7ons de d\u00e9velopper votre entreprise avec WordPress - rapidement et facilement. Commen\u00e7ons par le commencement !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Become_an_Affiliate_Marketer\"><\/span>1. Devenir un sp\u00e9cialiste du marketing d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-easy-affiliate-with-memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Marketing d'affiliation<\/a> peut \u00eatre une strat\u00e9gie efficace pour <a href=\"https:\/\/memberpress.com\/fr\/blog\/blogging-tips-how-to-start-a-blog-in-2022-tricks-checklist\/\" target=\"_blank\" rel=\"noopener\" title=\"sites web d&#039;entreprises avec blogs\">sites web d'entreprises avec blogs<\/a>ou ceux qui ont une pr\u00e9sence active sur les m\u00e9dias sociaux. C'est \u00e9galement une bonne option si vous avez un large public.<\/p>\n\n\n\n<p>Pour commencer, il vous suffit de vous inscrire \u00e0 quelques programmes d'affiliation qui correspondent \u00e0 votre marque ou aux int\u00e9r\u00eats de votre public. <a href=\"https:\/\/affiliate-program.amazon.com\" target=\"_blank\" rel=\"noopener\" title=\"Associ\u00e9s d&#039;Amazon\">Associ\u00e9s d'Amazon<\/a> et <a href=\"https:\/\/www.awin.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Awin<\/a> sont des options populaires pour vous aider \u00e0 d\u00e9marrer.<\/p>\n\n\n\n<p>Une fois accept\u00e9, vous recevrez un lien d'affiliation unique que vous pourrez ajouter \u00e0 votre site web :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/affiliate-links-blog-1024x655.png\" alt=\"Exemple de liens d&#039;affiliation sur un blog\" class=\"wp-image-49601\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/affiliate-links-blog-1024x655.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/affiliate-links-blog-300x192.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/affiliate-links-blog-768x491.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/affiliate-links-blog-1536x983.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/affiliate-links-blog-2048x1311.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/affiliate-links-blog-266x170.png 266w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/affiliate-links-blog-840x538.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/affiliate-links-blog-1069x684.png 1069w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/affiliate-links-blog-1609x1030.png 1609w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/affiliate-links-blog-700x448.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/affiliate-links-blog-156x100.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/affiliate-links-blog-1080x691.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Chaque fois qu'un visiteur clique sur le lien et ach\u00e8te un produit, vous touchez une commission sur la vente. Certains programmes vous r\u00e9mun\u00e8rent m\u00eame pour la g\u00e9n\u00e9ration de prospects.<\/p>\n\n\n\n<p>Si vous d\u00e9cidez d'utiliser le marketing d'affiliation pour d\u00e9velopper votre activit\u00e9, vous pouvez installer un outil tel que <a href=\"https:\/\/thirstyaffiliates.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Affili\u00e9s assoiff\u00e9s<\/a> ou <a href=\"http:\/\/prettylinks.com\" target=\"_blank\" rel=\"noopener\" title=\"\">Jolis liens<\/a> sur votre site. <\/p>\n\n\n\n<p>Chacun de ces plugins peut vous aider \u00e0 <a href=\"https:\/\/thirstyaffiliates.com\/blog\/what-is-link-cloaking\" target=\"_blank\" rel=\"noopener\" title=\"\">masquer vos liens d'affiliation<\/a>Les commissions peuvent \u00eatre utilis\u00e9es pour le paiement des factures, l'organisation et la protection des commissions contre le vol. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Start_a_Referral_Program\"><\/span>2. Lancer un programme d'orientation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lancer votre propre programme de parrainage peut \u00eatre un excellent moyen d'attirer de nouveaux clients et d'augmenter les taux de fid\u00e9lisation. Il peut \u00e9galement vous aider \u00e0 <a href=\"https:\/\/memberpress.com\/fr\/blog\/ways-to-reward-loyal-customers-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"renforcer la fid\u00e9lit\u00e9 \u00e0 la marque\">renforcer la fid\u00e9lit\u00e9 \u00e0 la marque<\/a>.  <\/p>\n\n\n\n<p>Le concept est simple. <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Vous invitez les clients \u00e0 <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-promote-your-membership-site-with-pushengage\/\" target=\"_blank\" rel=\"noopener\" title=\"promouvoir votre entreprise\">promouvoir votre entreprise<\/a> \u00e0 leurs amis et \u00e0 leur famille.<\/li>\n\n\n\n<li>En retour, vos clients re\u00e7oivent des r\u00e9compenses telles que des r\u00e9ductions ou des cadeaux.<\/li>\n\n\n\n<li>Vous b\u00e9n\u00e9ficiez d'une publicit\u00e9 gratuite (et d'une plus grande fid\u00e9lit\u00e9 de vos clients).<\/li>\n<\/ol>\n\n\n\n<p>Un programme de recommandation de clients est une strat\u00e9gie puissante pour d\u00e9velopper votre entreprise. En effet, des \u00e9tudes montrent que les recommandations d'amis et de membres de la famille sont parmi les plus importantes. <a href=\"https:\/\/www.statista.com\/statistics\/222698\/consumer-trust-in-different-types-of-advertising\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">les canaux publicitaires les plus fiables<\/a>.<\/p>\n\n\n\n<p>L'un des moyens les plus simples de <a href=\"https:\/\/easyaffiliate.com\/blog\/create-customer-referral-program\/\" target=\"_blank\" rel=\"noopener\" title=\"\">lancer un programme de parrainage<\/a> est en installant le <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noopener\" title=\"Affiliation facile\">Affiliation facile<\/a> sur votre site :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1024x521.png\" alt=\"plugin Easy Affiliate\" class=\"wp-image-49605\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1024x521.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-300x152.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-768x390.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1536x781.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-2048x1041.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-334x170.png 334w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-840x427.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1216x618.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1832x931.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-700x356.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1080x549.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/memberpress.com\/fr\/ea\/\" title=\"Affiliation facile\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Affiliation facile<\/a> est une plateforme tout-en-un pour cr\u00e9er et g\u00e9rer des programmes de marketing d'affiliation et de parrainage. <\/p>\n\n\n\n<p>Le plus beau ? C'est <a href=\"https:\/\/memberpress.com\/fr\/addons\/easyaffiliate\/\" target=\"_blank\" rel=\"noopener\" title=\"\">s'int\u00e8gre parfaitement \u00e0 MemberPress<\/a> (il est cr\u00e9\u00e9 par la m\u00eame \u00e9quipe), ainsi que <strong><a href=\"https:\/\/memberpress.com\/go\/woocommerce\/\" title=\"Lien d&#039;affiliation WooCommerce\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">WooCommerce<\/a><\/strong>.<\/p>\n\n\n\n<p>Cela signifie que vous pouvez envoyer des r\u00e9ductions directement dans la bo\u00eete de r\u00e9ception de vos clients.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"0hryMFWtcLfvuC1gzIP5Rw3SDENTHYG2BsdZUJkm7XApaOnxKQl894qoj6Vi\"><div class=\"responsive-video\"><iframe title=\"D\u00e9marrer avec Easy Affiliate !\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/A_kavEt-gpQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Regarder &gt;&gt; Premiers pas avec Easy Affiliate (plugin de programme de marketing d'affiliation pour WordPress)<\/figcaption><\/figure>\n\n\n\n<p>Il existe de nombreuses fa\u00e7ons de r\u00e9compenser vos arbitres. Vous pouvez\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offre de mise \u00e0 niveau<\/li>\n\n\n\n<li>R\u00e9ductions<\/li>\n\n\n\n<li>Cartes-cadeaux<\/li>\n<\/ul>\n\n\n\n<p>Si vous disposez d'un budget limit\u00e9, vous pouvez \u00e9galement <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-run-a-successful-social-media-giveaway-5-easy-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">accueillir un cadeau<\/a>. Il suffit ensuite de promouvoir votre programme de parrainage sur les m\u00e9dias sociaux pour que les clients sachent comment y participer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Offer_Online_Courses\"><\/span>3. Proposer des cours en ligne<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si vous \u00eates qualifi\u00e9 dans un domaine particulier, vous pouvez envisager de proposer des cours en ligne. Par exemple, vous pouvez ma\u00eetriser une langue ou avoir un talent artistique. <\/p>\n\n\n\n<p>Le march\u00e9 de l'apprentissage en ligne devrait atteindre pr\u00e8s de <a href=\"https:\/\/www.statista.com\/statistics\/1130331\/e-learning-market-size-segment-worldwide\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">$400 milliards d'euros d'ici 2026<\/a>. Avec de tels indicateurs, les cours en ligne sont incontournables.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_00266d6aedbb6fa16ef3209055654031\" href=\"https:\/\/memberpress.com\/fr\/blog\/online-course-creator\/\"  target=\"_blank\" class=\"button button-blue center\">LIRE &gt;&gt; Comment les cr\u00e9ateurs de cours en ligne y parviennent<\/a>\n<\/div>\n\n\n\n\n<p>Pour commencer, r\u00e9fl\u00e9chissez aux questions les plus fr\u00e9quentes que vous posent vos clients ou vos lecteurs. Il vous suffit ensuite de concevoir le contenu de votre cours en fonction de ces probl\u00e8mes.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress<\/a> vous permet de <a href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-courses-visual-builder\/\" target=\"_blank\" rel=\"noopener\" title=\"\">construisez vos cours<\/a> directement dans WordPress.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"wl80rQFknPhAxg3bUMp47E65IKdTOf2VzCo1tLDucSvHmZaYsGy9RJ\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er et vendre des cours en ligne sur WordPress en 2024 (MemberPress Courses)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WOedEnUBozw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">REGARDER &gt;&gt; COMMENT CR\u00c9ER UN COURS DANS MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<p>En outre, vous pouvez <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-add-quizzes-to-your-courses\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ajouter des quiz<\/a>, offre <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-certification-program-with-wordpress-or-just-offer-certificates-to-your-students\/\" target=\"_blank\" rel=\"noopener\" title=\"\">certificats<\/a>restreindre l'acc\u00e8s \u00e0 des contenus exclusifs (<a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-paywall-protected-membership-site-with-memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\">paywalling<\/a>), et <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-offering-multiple-payment-types-can-increase-conversions\/\" target=\"_blank\" rel=\"noopener\" title=\"Comment augmenter les conversions avec des m\u00e9thodes de paiement multiples\">accepter les paiements<\/a> sur votre site. <\/p>\n\n\n\n<p>Les utilisateurs devront s'inscrire et acheter un cours pour acc\u00e9der au mat\u00e9riel d'apprentissage.<\/p>\n\n\n\n<p>En outre, vous disposerez des adresses \u00e9lectroniques de vos \u00e9tudiants, ce qui vous permettra de leur envoyer des offres cibl\u00e9es ou du contenu suppl\u00e9mentaire. C'est un excellent moyen de maintenir l'int\u00e9r\u00eat des utilisateurs pour votre cours.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Sell_Digital_Downloads\"><\/span>4. Vendre des t\u00e9l\u00e9chargements num\u00e9riques<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La vente de produits num\u00e9riques est un autre moyen facile de d\u00e9velopper votre activit\u00e9 avec WordPress. Ces produits ne n\u00e9cessitent pas de frais suppl\u00e9mentaires comme les frais d'exp\u00e9dition - les utilisateurs les t\u00e9l\u00e9chargent simplement \u00e0 partir de votre site. <\/p>\n\n\n\n<p>Cette solution peut \u00eatre id\u00e9ale si vous avez des connaissances ou des comp\u00e9tences dans un domaine sp\u00e9cifique. Par exemple, un entra\u00eeneur personnel peut vendre <strong>vid\u00e9os d'entra\u00eenement<\/strong>alors qu'un illustrateur peut vendre <strong>impressions num\u00e9riques<\/strong>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/sell-digital-products-1024x538.png\" alt=\"Un exemple de boutique en ligne vendant des produits num\u00e9riques\" class=\"wp-image-49609\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/sell-digital-products-1024x538.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/sell-digital-products-300x158.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/sell-digital-products-768x404.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/sell-digital-products-1536x808.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/sell-digital-products-2048x1077.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/sell-digital-products-323x170.png 323w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/sell-digital-products-840x442.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/sell-digital-products-1216x639.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/sell-digital-products-1832x963.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/sell-digital-products-700x368.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/sell-digital-products-156x82.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/sell-digital-products-1080x568.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Les <a href=\"https:\/\/memberpress.com\/fr\/blog\/announcing-memberpress-downloads\/\">MemberPress T\u00e9l\u00e9chargements<\/a> vous permet de vendre facilement du contenu num\u00e9rique sur votre site. <\/p>\n\n\n\n<p>Vous pouvez t\u00e9l\u00e9charger vos fichiers sur WordPress, cr\u00e9er des liens pour que les utilisateurs puissent les t\u00e9l\u00e9charger et suivre le nombre de t\u00e9l\u00e9chargements.<\/p>\n\n\n\n<p>Vous pourriez \u00e9galement \u00eatre int\u00e9ress\u00e9 par la vente de vos produits sur des places de march\u00e9 telles que <strong>Etsy <\/strong>et <strong>Amazon<\/strong>. Toutefois, certaines de ces plateformes pr\u00e9l\u00e8vent une commission importante, ce qui rend ce mod\u00e8le tiers <strong>difficile \u00e0 mettre \u00e0 l'\u00e9chelle<\/strong>.<\/p>\n\n\n\n<p>Il peut donc \u00eatre plus rentable de cr\u00e9er une boutique en ligne sur votre site web. Vous pourrez ainsi <a href=\"https:\/\/memberpress.com\/fr\/blog\/4-ways-you-can-use-instagram-to-drive-traffic-to-your-website\/\" target=\"_blank\" rel=\"noopener\" title=\"\">attirer le trafic vers votre contenu<\/a> avec les m\u00e9dias sociaux et <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/\" target=\"_blank\" rel=\"noopener\" title=\"Comment \u00e9laborer une strat\u00e9gie de r\u00e9f\u00e9rencement pour les contenus payants dans WordPress\">l'optimisation des moteurs de recherche (SEO)<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Automate_Consultation_Scheduling\"><\/span>5. Automatiser la programmation des consultations <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les sites des petites entreprises s'appuient g\u00e9n\u00e9ralement sur <a href=\"https:\/\/memberpress.com\/fr\/blog\/add-a-contact-form-to-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">formulaires de contact<\/a> pour entrer en contact avec des clients potentiels. Malheureusement, cela n'est pas tr\u00e8s efficace lorsqu'il s'agit de <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-drive-more-revenue-to-your-membership-site-with-appointment-scheduling\/\" target=\"_blank\" rel=\"noopener\" title=\"\">la programmation de r\u00e9unions<\/a>.<\/p>\n\n\n\n<p>Au lieu de cela, vous pouvez <a href=\"https:\/\/memberpress.com\/fr\/blog\/best-wordpress-scheduling-plugins-for-membership-sites\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ajouter un outil de planification<\/a> sur votre site. Cela permet aux visiteurs de voir vos disponibilit\u00e9s et de prendre rendez-vous pour une consultation. Par exemple, <a href=\"https:\/\/memberpress.com\/go\/simplyschedule\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Fixer simplement des rendez-vous<\/a> automatise le processus de r\u00e9servation pour vous :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/simply-schedule-appointments.jpg\"><img decoding=\"async\" width=\"1024\" height=\"331\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/simply-schedule-appointments-1024x331.jpg\" alt=\"Capture d&#039;\u00e9cran du site Web Simply Schedule Appointments\" class=\"wp-image-50440\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/simply-schedule-appointments-1024x331.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/simply-schedule-appointments-300x97.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/simply-schedule-appointments-768x248.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/simply-schedule-appointments-525x170.jpg 525w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/simply-schedule-appointments-840x272.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/simply-schedule-appointments-700x226.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/simply-schedule-appointments-156x50.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/simply-schedule-appointments-1080x349.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/simply-schedule-appointments.jpg 1125w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Il s'agit \u00e9galement <strong>se synchronise avec votre agenda Google<\/strong> afin que vous sachiez quand de nouveaux rendez-vous sont ajout\u00e9s \u00e0 votre agenda. En outre, vous serez imm\u00e9diatement inform\u00e9 de toute annulation ou modification de derni\u00e8re minute.<\/p>\n\n\n\n<p>L'automatisation des consultations et de la programmation vous aidera \u00e0 d\u00e9velopper votre activit\u00e9 de deux mani\u00e8res.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Tout d'abord, il <strong>vous faire gagner beaucoup de temps<\/strong>. Et le temps, tous les entrepreneurs le savent, c'est de l'argent.<br><\/li>\n\n\n\n<li>Deuxi\u00e8mement, il donnera \u00e0 votre <strong>am\u00e9lioration de l'organisation, de la dur\u00e9e et de l'efficacit\u00e9 des consultations<\/strong> et des pr\u00e9sentations. En fin de compte, cela se traduira par une communication plus importante (et plus efficace) avec les clients potentiels.<\/li>\n<\/ol>\n\n\n\n<p>Et cela \u00e9quivaut \u00e0 <strong>plus de ventes<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Set_Up_a_Swag_Shop\"><\/span>6. Cr\u00e9er une boutique de souvenirs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Un magasin de souvenirs est un endroit o\u00f9 les employ\u00e9s et les clients peuvent acheter des produits qui pr\u00e9sentent les caract\u00e9ristiques suivantes <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-killer-brand-and-logo-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">le logo de votre entreprise<\/a>. En cr\u00e9ant un espace d\u00e9di\u00e9 sur votre site, vous pouvez rationaliser vos offres de swag et le processus de commande.<\/p>\n\n\n\n<p>La fa\u00e7on la plus simple de commencer est de s'associer avec un vendeur de cadeaux comme <a href=\"https:\/\/www.swagup.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">SwagUp<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/swagup-1024x395.png\" alt=\"SwagUp\" class=\"wp-image-49627\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/swagup-1024x395.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/swagup-300x116.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/swagup-768x296.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/swagup-1536x593.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/swagup-2048x790.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/swagup-441x170.png 441w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/swagup-840x324.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/swagup-1216x469.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/swagup-1832x707.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/swagup-700x270.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/swagup-156x60.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/swagup-1080x417.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Ensuite, vous pouvez utiliser votre marchandise pour <strong>r\u00e9compenser les clients existants <\/strong>et <strong>\u00e0 bord <\/strong>de nouveaux produits. Par exemple, un professeur de yoga en ligne peut proposer des bouteilles d'eau de marque, tandis qu'un cabinet d'avocats peut offrir des tasses \u00e0 caf\u00e9 ou des articles de papeterie. <\/p>\n\n\n\n<p>Cette strat\u00e9gie peut vous aider \u00e0 cr\u00e9er un sentiment d'appartenance \u00e0 une communaut\u00e9 et \u00e0 vous faire conna\u00eetre. <a href=\"https:\/\/memberpress.com\/fr\/blog\/ways-to-make-a-more-personalized-connection-with-your-online-customers\/\" target=\"_blank\" rel=\"noopener\" title=\"renforcer les relations avec les clients\">renforcer les relations avec les clients<\/a>. En outre, il peut renforcer l'identit\u00e9 de votre marque. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bien s\u00fbr, il est passionnant de voir son entreprise d\u00e9marrer sur les chapeaux de roue. Cependant, les choses peuvent commencer \u00e0 ralentir apr\u00e8s le lancement initial. <\/p>\n\n\n\n<p>En cons\u00e9quence, vous risquez de gagner moins d'argent et d'attirer moins de clients. Mais ne vous d\u00e9couragez pas !<\/p>\n\n\n\n<p>Rappelez-vous ces <strong>6 fa\u00e7ons de d\u00e9velopper votre entreprise avec WordPress<\/strong>:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Devenez un sp\u00e9cialiste du marketing d'affiliation.<\/li>\n\n\n\n<li>Lancez un programme de parrainage avec <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Affiliation facile<\/a>.\u00a0<\/li>\n\n\n\n<li>Proposer des cours en ligne avec <a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress<\/a>.<\/li>\n\n\n\n<li>Vendre des t\u00e9l\u00e9chargements num\u00e9riques.<\/li>\n\n\n\n<li>Automatiser la planification des consultations.<\/li>\n\n\n\n<li>Cr\u00e9ez une boutique de souvenirs.<\/li>\n<\/ol>\n\n\n\n<p>Avez-vous des questions sur la fa\u00e7on de d\u00e9velopper votre entreprise avec WordPress ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caract\u00e8re cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Starting your own business can be an effective way to boost your earnings and create a flexible lifestyle. However, after the initial takeoff, it\u2019s easy for your progress to plateau. Maybe sales have slowed, or your revenue has taken a hit thanks to higher overhead costs. Fortunately, it\u2019s easy to grow your business with WordPress [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":50498,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: grow your business with wordpress\r\n\r\nFor this article, we want to show readers a few ways they can use WordPress + MemberPress to grow their businesses \u2013 whether online or brick-and-mortar. The list should include creative ways to generate income streams, such as:\r\n\r\n-Do affiliate marketing\r\n-Start a referral program (with EA)\r\n-Offer online courses\r\n-Create a VIP customer program\r\n-Sell digital downloads\r\n-Start a swag shop\r\n-Offer online booking and\/or consultations\r\n-Etc. (you can replace any of these ideas with better ones)","footnotes":""},"categories":[658,120,94,102,792,145],"tags":[110,92,1039,1024,28],"class_list":{"0":"post-47300","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-ideas","8":"category-content","9":"category-marketing","10":"category-monetization","11":"category-courses","12":"category-tools","13":"tag-affiliate-marketing","14":"tag-affiliate-program-software","15":"tag-customer-referral-program","16":"tag-online-scheduling","17":"tag-plugins","18":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Has your revenue taken a hit? Or are you looking for ways to grow your audience? Learn how to grow your business with WordPress in this helpful post.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"ways to grow your business with wordpress,affiliate marketing,affiliate program software,customer referral program,online scheduling,plugins\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/grow-your-business-with-wordpress\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"6 Ways to Grow Your Business With WordPress\" \/>\n\t\t<meta property=\"og:description\" content=\"Has your revenue taken a hit? Or are you looking for ways to grow your audience? 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