{"id":49966,"date":"2023-05-25T05:00:00","date_gmt":"2023-05-25T09:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=49966"},"modified":"2024-03-13T10:49:26","modified_gmt":"2024-03-13T14:49:26","slug":"how-i-doubled-my-membership-site-income","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-i-doubled-my-membership-site-income\/","title":{"rendered":"Comment j'ai doubl\u00e9 les revenus de mon site d'adh\u00e9sion en faisant un changement simple"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong><em>Paul Browning, cr\u00e9ateur de longue date de MemberPress, partage le secret simple qui a permis \u00e0 son entreprise d'adh\u00e9sion de passer \u00e0 la vitesse sup\u00e9rieure.<\/em><\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a82ce953da97\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a82ce953da97\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-i-doubled-my-membership-site-income\/#Getting_Going\" >Se mettre en route<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-i-doubled-my-membership-site-income\/#Hitting_the_Wall\" >Le mur est atteint<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-i-doubled-my-membership-site-income\/#Turning_to_Marketing\" >Se tourner vers le marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-i-doubled-my-membership-site-income\/#My_Acres_of_Diamonds_Moment\" >Mon moment Acres of Diamonds<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-i-doubled-my-membership-site-income\/#More_ways_to_pay_can_make_the_difference\" >La multiplication des modes de paiement peut faire la diff\u00e9rence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-i-doubled-my-membership-site-income\/#My_Simple_Fix\" >Ma solution simple<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-i-doubled-my-membership-site-income\/#Wrap_Up\" >Synth\u00e8se<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous d\u00e9j\u00e0 entendu parler d'un livre intitul\u00e9 <em>Acres de diamants<\/em> de Russell H. Conwell ? Peut-\u00eatre pas, puisqu'il a \u00e9t\u00e9 publi\u00e9 en 1921.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover.jpg\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover.jpg\" alt=\"Couverture du livre Acres of Diamonds\" class=\"wp-image-54785\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover.jpg 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover-300x300.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover-150x150.jpg 150w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover-170x170.jpg 170w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover-518x518.jpg 518w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover-156x156.jpg 156w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dans les ann\u00e9es 90, j'ai eu la chance d'entendre l'histoire racont\u00e9e dans une s\u00e9rie de cassettes de motivation intitul\u00e9e <em>Diriger le domaine <\/em>par Earl Nightingale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Acres de diamants<\/em> est une parabole. Elle raconte l'histoire d'un fermier qui apprend qu'il y a une fortune \u00e0 faire dans les diamants. Bien que son exploitation soit rentable, il ne veut pas que la responsabilit\u00e9 le retienne et vend au plus offrant. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le fermier continue \u00e0 parcourir le monde de long en large, mais ne d\u00e9couvre jamais un seul diamant. Apr\u00e8s de nombreuses ann\u00e9es, il finit par mourir les mains vides.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre-temps, en creusant un jour, le nouveau fermier d\u00e9couvre une mine de diamants sur la propri\u00e9t\u00e9 m\u00eame que l'ancien fermier avait abandonn\u00e9e pour poursuivre son r\u00eave de trouver des diamants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La morale de l'histoire est \u00e9vidente, et mon but en la racontant est le suivant : mon premier site d'adh\u00e9sion est devenu une histoire \u00e0 part enti\u00e8re. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J'ai failli me perdre en cherchant le prochain grand truc pour d\u00e9velopper mon activit\u00e9 en ligne, alors qu'il se cachait en fait juste sous mes pieds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J'ai failli rater ma mine de diamants, mais vous n'avez pas \u00e0 le faire. Continuez \u00e0 lire !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Getting_Going\"><\/span>Se mettre en route<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">J'utilise MemberPress depuis son lancement au d\u00e9but des ann\u00e9es 2000. Cela repr\u00e9sente environ cinq d\u00e9cennies en ann\u00e9es internet, je pense. J'ai \u00e9t\u00e9 l'un des premiers clients et j'ai r\u00e9cemment retrouv\u00e9 la premi\u00e8re version que j'ai install\u00e9e.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/fMHi54vDL893gN9zAKLq6jhbCFawmVrrXC0-h3VNNw1AJPauvEOXkeulNlWzkliddDYZz0kPewe-zpSSDlWrEIEIJRhvmx5uziuArxsJOOh9AcfvHHj2wWzdxyo_8fPUmnW2MJkmjr6-OxKo9wP08A\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 l'\u00e9poque, il s'agissait principalement d'une passerelle de paiement et d'un ensemble de r\u00e8gles bien con\u00e7ues pour prot\u00e9ger les pages. Vous le t\u00e9l\u00e9chargiez, vous receviez un \u00e9norme manuel en ligne et c'\u00e9tait parti. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je suis s\u00fbr que l'\u00e9quipe de MemberPress est d'accord : Au d\u00e9but, la courbe d'apprentissage a \u00e9t\u00e9 tr\u00e8s raide, tant pour l'\u00e9quipe que pour les clients.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quelques semaines (et plusieurs tickets d'assistance) plus tard, mon site web \u00e9tait op\u00e9rationnel et j'ai commenc\u00e9 \u00e0 augmenter le nombre de mes membres. En 2013, <a href=\"https:\/\/memberpress.com\/fr\/blog\/membership-sites-101\/\" target=\"_blank\" rel=\"noopener\" title=\"\">sites web des membres<\/a> \u00e9taient un concept relativement nouveau, de sorte qu'il y avait peu de concurrence, quel que soit le cr\u00e9neau.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hitting_the_Wall\"><\/span>Le mur est atteint<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au d\u00e9but, tout allait tr\u00e8s bien. Puis je me suis heurt\u00e9e \u00e0 un mur. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le nombre de nouvelles inscriptions a commenc\u00e9 \u00e0 diminuer. Pire encore, le nombre de membres actifs diminuait. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J'ai compris que si je n'agissais pas - et rapidement - mon site web d'adh\u00e9sion ne serait bient\u00f4t plus ma principale source de revenus. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je devrais trouver un emploi. Et comme je d\u00e9teste travailler pour quelqu'un d'autre, il fallait \u00e9viter cela \u00e0 tout prix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je savais que pour r\u00e9ussir un site d'adh\u00e9sion, je devais sauter le pas. J'ai donc commenc\u00e9 \u00e0 commercialiser mon site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Turning_to_Marketing\"><\/span>Se tourner vers le marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-1024x683.jpg\" alt=\"Commercialisation d&#039;un site d&#039;adh\u00e9sion\" class=\"wp-image-54786\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-840x560.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-1025x684.jpg 1025w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-1080x721.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-600x400.jpg 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508.jpg 1253w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/fr\/blog\/3-marketing-strategies-for-successful-membership-sites\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Commercialiser un site web d'adh\u00e9sion performant<\/a> est \u00e0 moiti\u00e9 une comp\u00e9tence et \u00e0 moiti\u00e9 un art. Ce qui fonctionne pour les autres peut ne pas fonctionner pour vous, et ce qui pla\u00eet \u00e0 votre niche peut ne pas plaire \u00e0 une autre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je n'\u00e9voquerai pas ici toutes les m\u00e9thodes de marketing disponibles, mais je vous dirai que j'ai commenc\u00e9 par explorer les possibilit\u00e9s suivantes <strong>paiement au clic (PPC)<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe de nombreux canaux PPC. Google Adwords (aujourd'hui appel\u00e9 <a href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Annonces Google<\/a>) \u00e9tait le plus important \u00e0 l'\u00e9poque, mais il y avait aussi Facebook, Reddit Ads, Amazon, YouTube, Instagram et bien d'autres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing PPC n'est peut-\u00eatre pas fait pour vous. Et m\u00eame si c'est le cas, en tant que propri\u00e9taire d'une petite entreprise, vous serez probablement limit\u00e9 \u00e0 un ou deux canaux. Et vous devrez apprendre \u00e0 utiliser la plateforme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous devrez ensuite proc\u00e9der \u00e0 des tests minutieux pour d\u00e9terminer si les annonces peuvent vous rapporter de l'argent et lesquelles. \u00c0 moins que vous n'ayez les moyens d'engager un expert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais apr\u00e8s avoir travaill\u00e9 avec plusieurs experts en plateformes, y compris des repr\u00e9sentants de Facebook et de Google Adwords, aucun d'entre eux n'a pu m'aider \u00e0 utiliser leur plateforme pour faire du profit. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pas m\u00eame pour transformer un dollar en un dollar dix. L'\u00e9quipe de Facebook a m\u00eame sugg\u00e9r\u00e9 que mon site web \u00e9tait responsable des mauvais r\u00e9sultats de l'annonce. Peut-\u00eatre, peut-\u00eatre pas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quoi qu'il en soit, c'est apr\u00e8s cet effort angoissant que j'ai...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"My_Acres_of_Diamonds_Moment\"><\/span>Mon moment Acres of Diamonds<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058.jpg\"><img decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-1024x614.jpg\" alt=\"Illustration d&#039;un moment fort\" class=\"wp-image-54787\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-1024x614.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-300x180.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-768x461.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-283x170.jpg 283w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-840x504.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-1140x684.jpg 1140w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-700x420.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-156x94.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-1080x648.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058.jpg 1322w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">J'ai d\u00e9cid\u00e9 d'engager un dernier freelance pour tester les publicit\u00e9s Facebook. J'\u00e9tais s\u00fbr qu'il me manquait une technique secr\u00e8te pour d\u00e9couvrir les \u00e9normes profits promis par les pages de marketing PPC. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alerte au spoiler - Je ne l'avais pas fait.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Freelance en main, j'ai planifi\u00e9 la campagne, d\u00e9fini mes mots-cl\u00e9s, effectu\u00e9 des tests fractionn\u00e9s et des reciblages. Toujours pas de b\u00e9n\u00e9fice. Pire encore, je n'ai pas atteint le seuil de rentabilit\u00e9 et, alors que je <em>a fait <\/em>convertir certains clients en pertes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'expert en publicit\u00e9 que j'ai engag\u00e9 a d\u00e9cid\u00e9 de v\u00e9rifier mon site web pour voir s'il n'y avait pas d'obstacles inaper\u00e7us qui emp\u00eachaient les gens de s'inscrire. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons proc\u00e9d\u00e9 \u00e0 quelques ajustements ici et l\u00e0, comme le d\u00e9placement de ma garantie vers une position plus pro\u00e9minente et l'ajout de quelques logos de s\u00e9curit\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais il a fait une suggestion spontan\u00e9e qui a fait basculer toute mon entreprise. En fait, je me reproche de ne pas l'avoir fait d\u00e8s le d\u00e9part.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J'avais fait l'erreur de <strong>en supposant que tous mes membres souhaitent adh\u00e9rer en utilisant des cartes de d\u00e9bit ou de cr\u00e9dit<\/strong>. Je n'avais jamais envisag\u00e9 que de nombreux clients puissent pr\u00e9f\u00e9rer un autre mode de paiement. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les diamants \u00e9taient cach\u00e9s \u00e0 la vue de tous depuis le d\u00e9but.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien qu'il ne m'ait jamais aid\u00e9 \u00e0 r\u00e9aliser des b\u00e9n\u00e9fices avec les publicit\u00e9s Facebook, la suggestion du freelance de <strong>ajouter une autre passerelle de paiement <\/strong>a chang\u00e9 mon activit\u00e9 du jour au lendemain.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"More_ways_to_pay_can_make_the_difference\"><\/span>La multiplication des modes de paiement peut faire la diff\u00e9rence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Je suis s\u00fbr que vous le savez d\u00e9j\u00e0, mais il est tr\u00e8s facile de <a href=\"https:\/\/memberpress.com\/fr\/docs\/choosing-your-gateways\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ajouter plusieurs passerelles de paiement dans les param\u00e8tres de MemberPress<\/a>. Vous pouvez bien s\u00fbr disposer d'une passerelle pour les cartes de cr\u00e9dit, mais il est \u00e9galement possible d'inclure les \u00e9l\u00e9ments suivants <a href=\"https:\/\/memberpress.com\/fr\/addons\/paypal\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>PayPal<\/strong><\/a><strong> <\/strong>en compl\u00e9ment ou en alternative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et il est sage de le faire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tout d'abord, mon exp\u00e9rience m'a appris qu'il existe un segment important de clients qui pr\u00e9f\u00e8rent PayPal pour une raison sp\u00e9cifique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PayPal n'exige pas des acheteurs qu'ils fournissent des informations sur leur carte de paiement ou leurs coordonn\u00e9es bancaires. En fait, pour autoriser une transaction, le client n'a qu'\u00e0 saisir une seule fois les d\u00e9tails de son compte PayPal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deuxi\u00e8mement, PayPal est une passerelle massive. \u00c0 l'heure o\u00f9 nous \u00e9crivons ces lignes, pr\u00e8s de <a href=\"https:\/\/www.demandsage.com\/paypal-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">430 millions de personnes utilisent activement PayPal<\/a> dans le monde entier. Cela repr\u00e9sente un acre de <em>clients<\/em>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, pour le propri\u00e9taire d'un site web d'adh\u00e9sion, PayPal fonctionne de la m\u00eame mani\u00e8re qu'un paiement par carte. Vous pouvez effectuer des remboursements \u00e0 partir de votre site web, annuler des abonnements, etc. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Votre client peut \u00e9galement se connecter \u00e0 son compte de membre \u00e0 tout moment pour annuler son adh\u00e9sion, ou le faire par le biais de son compte PayPal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour couronner le tout, PayPal offre une protection de l'acheteur, une m\u00e9diation et une authentification forte pour les comptes. Qui l'e\u00fbt cru ?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"My_Simple_Fix\"><\/span>Ma solution simple<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1.png\"><img decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1.png\" alt=\"Capture d&#039;\u00e9cran de la page d&#039;accueil de paypal\" class=\"wp-image-38016\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1-300x158.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1-768x403.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1-324x170.png 324w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1-700x368.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1-156x82.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Je voulais mettre la passerelle PayPal \u00e0 la disposition des nouveaux membres, mais aussi des anciens clients et des lecteurs de la lettre d'information qui n'avaient pas encore rejoint mon site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J'ai donc commenc\u00e9 par envoyer un courriel d'annonce \u00e0 mes plus de 80 000 abonn\u00e9s. (Je reviendrai peut-\u00eatre sur les <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-start-a-subscription-newsletter\/\" target=\"_blank\" rel=\"noopener\" title=\"\">la puissance des campagnes de lettres d'information<\/a> dans un autre billet un jour !)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque je me suis r\u00e9veill\u00e9 le lendemain matin, apr\u00e8s avoir envoy\u00e9 l'annonce, les r\u00e9sultats \u00e9taient impressionnants. Je m'attendais \u00e0 avoir quelques personnes int\u00e9ress\u00e9es, mais ma base de membres et les revenus de mon site web <em>doubl\u00e9<\/em> en l'espace de quelques heures.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour un co\u00fbt nul et un effort quasi nul, j'ai transform\u00e9 mon entreprise du jour au lendemain.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span>Synth\u00e8se<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Et voil\u00e0... mes acres de diamants (ou, plus justement, mes acres de diamants). <em>clients <\/em>tale). Le simple ajout d'une passerelle de paiement a fini par faire toute la diff\u00e9rence pour mon activit\u00e9 en ligne. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La morale de mon histoire est triple : Lorsqu'il s'agit de votre entreprise...<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ne jamais supposer<\/li>\n\n\n\n<li>Toujours v\u00e9rifier aupr\u00e8s d'experts<\/li>\n\n\n\n<li>Ne jamais sous-estimer le pouvoir des solutions simples<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Faire preuve d'ouverture d'esprit, avoir les yeux grands ouverts et \u00eatre pr\u00eat \u00e0 remettre en question ses hypoth\u00e8ses peut \u00eatre la petite diff\u00e9rence dont votre entreprise a besoin pour devenir grande.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caract\u00e8re cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>","protected":false},"excerpt":{"rendered":"<p>Long-time MemberPress creator Paul Browning shares the simple secret that took his membership business to the next level. Have you ever heard of a book called Acres of Diamonds by Russell H. Conwell? You may not have, considering it was published in 1921. Back in the \u201990s, I was lucky enough to have heard the [\u2026]<\/p>\n","protected":false},"author":200,"featured_media":54791,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"BY PAUL BROWNING\r\nDOC: https:\/\/docs.google.com\/document\/d\/1YV8WJLfHc6WZSjbZKuovifkJ-O7TSObf\/edit?usp=sharing&ouid=112078548558936139366&rtpof=true&sd=true","footnotes":""},"categories":[69],"tags":[840,260,1086],"class_list":["post-49966","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-payment-gateways","tag-paypal","tag-ugc","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how highly successful MemberPress creator Paul Browning made a simple change to his membership site that took his business to the next level.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Paul Browning\"\/>\n\t<meta name=\"keywords\" content=\"how to succeed,small changes to succeed,successful membership site,payment 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