{"id":49966,"date":"2023-05-25T05:00:00","date_gmt":"2023-05-25T09:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=49966"},"modified":"2024-03-13T10:49:26","modified_gmt":"2024-03-13T14:49:26","slug":"how-i-doubled-my-membership-site-income","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-i-doubled-my-membership-site-income\/","title":{"rendered":"Comment j'ai doubl\u00e9 les revenus de mon site d'adh\u00e9sion en faisant un changement simple"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong><em>Paul Browning, cr\u00e9ateur de longue date de MemberPress, partage le secret simple qui a permis \u00e0 son entreprise d'adh\u00e9sion de passer \u00e0 la vitesse sup\u00e9rieure.<\/em><\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a9d59855b39f\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a9d59855b39f\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-i-doubled-my-membership-site-income\/#Getting_Going\" >Se mettre en route<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-i-doubled-my-membership-site-income\/#Hitting_the_Wall\" >Le mur est atteint<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-i-doubled-my-membership-site-income\/#Turning_to_Marketing\" >Se tourner vers le marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-i-doubled-my-membership-site-income\/#My_Acres_of_Diamonds_Moment\" >Mon moment Acres of Diamonds<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-i-doubled-my-membership-site-income\/#More_ways_to_pay_can_make_the_difference\" >La multiplication des modes de paiement peut faire la diff\u00e9rence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-i-doubled-my-membership-site-income\/#My_Simple_Fix\" >Ma solution simple<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-i-doubled-my-membership-site-income\/#Wrap_Up\" >Synth\u00e8se<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous d\u00e9j\u00e0 entendu parler d'un livre intitul\u00e9 <em>Acres de diamants<\/em> de Russell H. Conwell ? Peut-\u00eatre pas, puisqu'il a \u00e9t\u00e9 publi\u00e9 en 1921.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover.jpg\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover.jpg\" alt=\"Couverture du livre Acres of Diamonds\" class=\"wp-image-54785\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover.jpg 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover-300x300.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover-150x150.jpg 150w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover-170x170.jpg 170w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover-518x518.jpg 518w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover-156x156.jpg 156w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Back in the \u201990s, I was lucky enough to have heard the story retold in a set of motivational cassette tapes called <em>Diriger le domaine <\/em>par Earl Nightingale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Acres de diamants<\/em> is a parable. It tells the story of a farmer who hears there\u2019s a fortune to be made in diamonds. Though his farm is profitable, he doesn\u2019t want the responsibility to hold him back, so he sells to the highest bidder. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le fermier continue \u00e0 parcourir le monde de long en large, mais ne d\u00e9couvre jamais un seul diamant. Apr\u00e8s de nombreuses ann\u00e9es, il finit par mourir les mains vides.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre-temps, en creusant un jour, le nouveau fermier d\u00e9couvre une mine de diamants sur la propri\u00e9t\u00e9 m\u00eame que l'ancien fermier avait abandonn\u00e9e pour poursuivre son r\u00eave de trouver des diamants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La morale de l'histoire est \u00e9vidente, et mon but en la racontant est le suivant : mon premier site d'adh\u00e9sion est devenu une histoire \u00e0 part enti\u00e8re. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J'ai failli me perdre en cherchant le prochain grand truc pour d\u00e9velopper mon activit\u00e9 en ligne, alors qu'il se cachait en fait juste sous mes pieds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I almost missed my diamond mine, but you don\u2019t have to. Keep reading!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Getting_Going\"><\/span>Se mettre en route<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">J'utilise MemberPress depuis son lancement au d\u00e9but des ann\u00e9es 2000. Cela repr\u00e9sente environ cinq d\u00e9cennies en ann\u00e9es internet, je pense. J'ai \u00e9t\u00e9 l'un des premiers clients et j'ai r\u00e9cemment retrouv\u00e9 la premi\u00e8re version que j'ai install\u00e9e.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/fMHi54vDL893gN9zAKLq6jhbCFawmVrrXC0-h3VNNw1AJPauvEOXkeulNlWzkliddDYZz0kPewe-zpSSDlWrEIEIJRhvmx5uziuArxsJOOh9AcfvHHj2wWzdxyo_8fPUmnW2MJkmjr6-OxKo9wP08A\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 l'\u00e9poque, il s'agissait principalement d'une passerelle de paiement et d'un ensemble de r\u00e8gles bien con\u00e7ues pour prot\u00e9ger les pages. Vous le t\u00e9l\u00e9chargiez, vous receviez un \u00e9norme manuel en ligne et c'\u00e9tait parti. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je suis s\u00fbr que l'\u00e9quipe de MemberPress est d'accord : Au d\u00e9but, la courbe d'apprentissage a \u00e9t\u00e9 tr\u00e8s raide, tant pour l'\u00e9quipe que pour les clients.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quelques semaines (et plusieurs tickets d'assistance) plus tard, mon site web \u00e9tait op\u00e9rationnel et j'ai commenc\u00e9 \u00e0 augmenter le nombre de mes membres. En 2013, <a href=\"https:\/\/memberpress.com\/fr\/blog\/membership-sites-101\/\" target=\"_blank\" rel=\"noopener\" title=\"\">sites web des membres<\/a> \u00e9taient un concept relativement nouveau, de sorte qu'il y avait peu de concurrence, quel que soit le cr\u00e9neau.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hitting_the_Wall\"><\/span>Le mur est atteint<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au d\u00e9but, tout allait tr\u00e8s bien. Puis je me suis heurt\u00e9e \u00e0 un mur. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le nombre de nouvelles inscriptions a commenc\u00e9 \u00e0 diminuer. Pire encore, le nombre de membres actifs diminuait. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I could see that if I didn\u2019t take action \u2013 and take it quickly \u2013 it wouldn\u2019t be long before my membership website was no longer my main source of income. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019d have to get a job. And since I hate working for someone else, this had to be avoided at all costs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I knew to have a successful membership site, I\u2019d have to jump. So I set to marketing my site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Turning_to_Marketing\"><\/span>Se tourner vers le marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-1024x683.jpg\" alt=\"Commercialisation d&#039;un site d&#039;adh\u00e9sion\" class=\"wp-image-54786\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-840x560.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-1025x684.jpg 1025w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-1080x721.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-600x400.jpg 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508.jpg 1253w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/fr\/blog\/3-marketing-strategies-for-successful-membership-sites\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Commercialiser un site web d'adh\u00e9sion performant<\/a> est \u00e0 moiti\u00e9 une comp\u00e9tence et \u00e0 moiti\u00e9 un art. Ce qui fonctionne pour les autres peut ne pas fonctionner pour vous, et ce qui pla\u00eet \u00e0 votre niche peut ne pas plaire \u00e0 une autre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je n'\u00e9voquerai pas ici toutes les m\u00e9thodes de marketing disponibles, mais je vous dirai que j'ai commenc\u00e9 par explorer les possibilit\u00e9s suivantes <strong>paiement au clic (PPC)<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe de nombreux canaux PPC. Google Adwords (aujourd'hui appel\u00e9 <a href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Annonces Google<\/a>) \u00e9tait le plus important \u00e0 l'\u00e9poque, mais il y avait aussi Facebook, Reddit Ads, Amazon, YouTube, Instagram et bien d'autres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PPC marketing might not be right for you. And even if it is, as a small business owner, you\u2019ll likely be limited to one or two channels. And you\u2019ll need to learn the platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then you\u2019ll have to carefully run tests to see if and what ads can turn you a profit. That is, unless you can afford to hire an expert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais apr\u00e8s avoir travaill\u00e9 avec plusieurs experts en plateformes, y compris des repr\u00e9sentants de Facebook et de Google Adwords, aucun d'entre eux n'a pu m'aider \u00e0 utiliser leur plateforme pour faire du profit. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pas m\u00eame pour transformer un dollar en un dollar dix. L'\u00e9quipe de Facebook a m\u00eame sugg\u00e9r\u00e9 que mon site web \u00e9tait responsable des mauvais r\u00e9sultats de l'annonce. Peut-\u00eatre, peut-\u00eatre pas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quoi qu'il en soit, c'est apr\u00e8s cet effort angoissant que j'ai...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"My_Acres_of_Diamonds_Moment\"><\/span>Mon moment Acres of Diamonds<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058.jpg\"><img decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-1024x614.jpg\" alt=\"Illustration d&#039;un moment fort\" class=\"wp-image-54787\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-1024x614.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-300x180.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-768x461.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-283x170.jpg 283w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-840x504.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-1140x684.jpg 1140w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-700x420.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-156x94.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-1080x648.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058.jpg 1322w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">J'ai d\u00e9cid\u00e9 d'engager un dernier freelance pour tester les publicit\u00e9s Facebook. J'\u00e9tais s\u00fbr qu'il me manquait une technique secr\u00e8te pour d\u00e9couvrir les \u00e9normes profits promis par les pages de marketing PPC. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alerte au spoiler - Je ne l'avais pas fait.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Freelance en main, j'ai planifi\u00e9 la campagne, d\u00e9fini mes mots-cl\u00e9s, effectu\u00e9 des tests fractionn\u00e9s et des reciblages. Toujours pas de b\u00e9n\u00e9fice. Pire encore, je n'ai pas atteint le seuil de rentabilit\u00e9 et, alors que je <em>a fait <\/em>convertir certains clients en pertes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'expert en publicit\u00e9 que j'ai engag\u00e9 a d\u00e9cid\u00e9 de v\u00e9rifier mon site web pour voir s'il n'y avait pas d'obstacles inaper\u00e7us qui emp\u00eachaient les gens de s'inscrire. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons proc\u00e9d\u00e9 \u00e0 quelques ajustements ici et l\u00e0, comme le d\u00e9placement de ma garantie vers une position plus pro\u00e9minente et l'ajout de quelques logos de s\u00e9curit\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais il a fait une suggestion spontan\u00e9e qui a fait basculer toute mon entreprise. En fait, je me reproche de ne pas l'avoir fait d\u00e8s le d\u00e9part.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J'avais fait l'erreur de <strong>en supposant que tous mes membres souhaitent adh\u00e9rer en utilisant des cartes de d\u00e9bit ou de cr\u00e9dit<\/strong>. Je n'avais jamais envisag\u00e9 que de nombreux clients puissent pr\u00e9f\u00e9rer un autre mode de paiement. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les diamants \u00e9taient cach\u00e9s \u00e0 la vue de tous depuis le d\u00e9but.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although he never helped me turn a profit with Facebook Ads, the freelancer\u2019s suggestion to <strong>ajouter une autre passerelle de paiement <\/strong>a chang\u00e9 mon activit\u00e9 du jour au lendemain.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"More_ways_to_pay_can_make_the_difference\"><\/span>La multiplication des modes de paiement peut faire la diff\u00e9rence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m sure you already know, but it\u2019s really easy to <a href=\"https:\/\/memberpress.com\/fr\/docs\/choosing-your-gateways\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ajouter plusieurs passerelles de paiement dans les param\u00e8tres de MemberPress<\/a>. You can, of course, have a credit card gateway, but there\u2019s also an option to include <a href=\"https:\/\/memberpress.com\/fr\/addons\/paypal\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>PayPal<\/strong><\/a><strong> <\/strong>en compl\u00e9ment ou en alternative.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And it\u2019s wise move to do so.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First, my experience taught me there\u2019s a large customer segment that prefers PayPal for a specific reason.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PayPal doesn\u2019t require buyers to give payment card or bank details at all. In fact, to authorize a transaction, the customer only has to enter their PayPal account details once.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deuxi\u00e8mement, PayPal est une passerelle massive. \u00c0 l'heure o\u00f9 nous \u00e9crivons ces lignes, pr\u00e8s de <a href=\"https:\/\/www.demandsage.com\/paypal-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">430 millions de personnes utilisent activement PayPal<\/a> worldwide. That\u2019s an acre of <em>clients<\/em>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, pour le propri\u00e9taire d'un site web d'adh\u00e9sion, PayPal fonctionne de la m\u00eame mani\u00e8re qu'un paiement par carte. Vous pouvez effectuer des remboursements \u00e0 partir de votre site web, annuler des abonnements, etc. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Votre client peut \u00e9galement se connecter \u00e0 son compte de membre \u00e0 tout moment pour annuler son adh\u00e9sion, ou le faire par le biais de son compte PayPal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To top it off, PayPal offers buyer protection, mediation, and strong authentication for accounts. Who would\u2019ve known?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"My_Simple_Fix\"><\/span>Ma solution simple<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1.png\"><img decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1.png\" alt=\"Capture d&#039;\u00e9cran de la page d&#039;accueil de paypal\" class=\"wp-image-38016\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1-300x158.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1-768x403.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1-324x170.png 324w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1-700x368.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1-156x82.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Je voulais mettre la passerelle PayPal \u00e0 la disposition des nouveaux membres, mais aussi des anciens clients et des lecteurs de la lettre d'information qui n'avaient pas encore rejoint mon site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So I started off with an announcement email to my 80,000+ email subscribers. (Maybe I\u2019ll go over the <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-start-a-subscription-newsletter\/\" target=\"_blank\" rel=\"noopener\" title=\"\">la puissance des campagnes de lettres d'information<\/a> dans un autre billet un jour !)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque je me suis r\u00e9veill\u00e9 le lendemain matin, apr\u00e8s avoir envoy\u00e9 l'annonce, les r\u00e9sultats \u00e9taient impressionnants. Je m'attendais \u00e0 avoir quelques personnes int\u00e9ress\u00e9es, mais ma base de membres et les revenus de mon site web <em>doubl\u00e9<\/em> en l'espace de quelques heures.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour un co\u00fbt nul et un effort quasi nul, j'ai transform\u00e9 mon entreprise du jour au lendemain.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span>Synth\u00e8se<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Et voil\u00e0... mes acres de diamants (ou, plus justement, mes acres de diamants). <em>clients <\/em>tale). Le simple ajout d'une passerelle de paiement a fini par faire toute la diff\u00e9rence pour mon activit\u00e9 en ligne. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La morale de mon histoire est triple : Lorsqu'il s'agit de votre entreprise...<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ne jamais supposer<\/li>\n\n\n\n<li>Toujours v\u00e9rifier aupr\u00e8s d'experts<\/li>\n\n\n\n<li>Ne jamais sous-estimer le pouvoir des solutions simples<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Faire preuve d'ouverture d'esprit, avoir les yeux grands ouverts et \u00eatre pr\u00eat \u00e0 remettre en question ses hypoth\u00e8ses peut \u00eatre la petite diff\u00e9rence dont votre entreprise a besoin pour devenir grande.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caract\u00e8re cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>","protected":false},"excerpt":{"rendered":"<p>Long-time MemberPress creator Paul Browning shares the simple secret that took his membership business to the next level. Have you ever heard of a book called Acres of Diamonds by Russell H. Conwell? You may not have, considering it was published in 1921. Back in the \u201990s, I was lucky enough to have heard the [\u2026]<\/p>\n","protected":false},"author":200,"featured_media":54791,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"BY PAUL BROWNING\r\nDOC: https:\/\/docs.google.com\/document\/d\/1YV8WJLfHc6WZSjbZKuovifkJ-O7TSObf\/edit?usp=sharing&ouid=112078548558936139366&rtpof=true&sd=true","footnotes":""},"categories":[69],"tags":[840,260,1086],"class_list":["post-49966","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-payment-gateways","tag-paypal","tag-ugc","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how highly successful MemberPress creator Paul Browning made a simple change to his membership site that took his business to the next level.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Paul Browning\"\/>\n\t<meta name=\"keywords\" content=\"how to succeed,small changes to succeed,successful membership site,payment 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