{"id":49966,"date":"2023-05-25T05:00:00","date_gmt":"2023-05-25T09:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=49966"},"modified":"2024-03-13T10:49:26","modified_gmt":"2024-03-13T14:49:26","slug":"how-i-doubled-my-membership-site-income","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-i-doubled-my-membership-site-income\/","title":{"rendered":"How I Doubled My Membership Site Income by Making One Simple Change"},"content":{"rendered":"\n<p><strong><em>Long-time MemberPress creator Paul Browning shares the simple secret that took his membership business to the next level.<\/em><\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69b9dd2addd6d\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69b9dd2addd6d\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-i-doubled-my-membership-site-income\/#Getting_Going\" >Getting Going<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-i-doubled-my-membership-site-income\/#Hitting_the_Wall\" >Hitting the Wall<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-i-doubled-my-membership-site-income\/#Turning_to_Marketing\" >Turning to Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-i-doubled-my-membership-site-income\/#My_Acres_of_Diamonds_Moment\" >My Acres of Diamonds Moment<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-i-doubled-my-membership-site-income\/#More_ways_to_pay_can_make_the_difference\" >More ways to pay can make the difference<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-i-doubled-my-membership-site-income\/#My_Simple_Fix\" >My Simple Fix<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-i-doubled-my-membership-site-income\/#Wrap_Up\" >Wrap Up<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Have you ever heard of a book called <em>Acres of Diamonds<\/em> by Russell H. Conwell? You may not have, considering it was published in 1921.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover.jpg\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover.jpg\" alt=\"Acres of Diamonds book cover\" class=\"wp-image-54785\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover.jpg 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover-300x300.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover-150x150.jpg 150w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover-170x170.jpg 170w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover-518x518.jpg 518w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover-156x156.jpg 156w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<p>Back in the '90s, I was lucky enough to have heard the story retold in a set of motivational cassette tapes called <em>Lead the Field <\/em>by Earl Nightingale.<\/p>\n\n\n\n<p><em>Acres of Diamonds<\/em> is a parable. It tells the story of a farmer who hears there's a fortune to be made in diamonds. Though his farm is profitable, he doesn't want the responsibility to hold him back, so he sells to the highest bidder. <\/p>\n\n\n\n<p>The farmer goes on to search the world far and wide but never discovers a single diamond. After many years, he eventually dies empty handed.<\/p>\n\n\n\n<p>Meanwhile, out digging one day, the new farmer discovers a diamond mine right on the very property the old farmer had let go of to chase his diamond-finding dream.<\/p>\n\n\n\n<p>The moral of the story is obvious, and my point in telling it is this: my first membership site became an \u201cAcres of Diamonds\u201d tale of its own. <\/p>\n\n\n\n<p>I almost got lost looking for the next big thing to grow my online business, when it was actually hiding right under my feet.<\/p>\n\n\n\n<p>I almost missed my diamond mine, but you don't have to. Keep reading!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Getting_Going\"><\/span>Getting Going<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I\u2019ve been using MemberPress since it first launched back in the early two thousands. That\u2019s about five decades in internet years, I think. I was one of the first customers, and I recently found the first version I installed.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/fMHi54vDL893gN9zAKLq6jhbCFawmVrrXC0-h3VNNw1AJPauvEOXkeulNlWzkliddDYZz0kPewe-zpSSDlWrEIEIJRhvmx5uziuArxsJOOh9AcfvHHj2wWzdxyo_8fPUmnW2MJkmjr6-OxKo9wP08A\" alt=\"\"\/><\/figure>\n\n\n\n<p>Back then, it was mainly a payment gateway and well-designed set of rules to protect pages. You downloaded it, got handed a huge online manual, and off you went. <\/p>\n\n\n\n<p>I\u2019m sure the MemberPress team will agree: There was a steep learning curve for both the team and the customers in the beginning.\u00a0<\/p>\n\n\n\n<p>A few weeks (and several support tickets) later, I had my website up and running, and I started growing my membership base. In 2013, <a href=\"https:\/\/memberpress.com\/blog\/membership-sites-101\/\" target=\"_blank\" rel=\"noopener\" title=\"\">membership websites<\/a> were a fairly new concept, so there was little competition, regardless of the niche.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hitting_the_Wall\"><\/span>Hitting the Wall<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Things were going great guns at first. But then I hit a wall. <\/p>\n\n\n\n<p>The number of new signups began to wane. And worse, current active membership levels were dwindling. <\/p>\n\n\n\n<p>I could see that if I didn\u2019t take action \u2013 and take it quickly \u2013 it wouldn't be long before my membership website was no longer my main source of income. <\/p>\n\n\n\n<p>I'd have to get a job. And since I hate working for someone else, this had to be avoided at all costs.<\/p>\n\n\n\n<p>I knew to have a successful membership site, I'd have to jump. So I set to marketing my site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Turning_to_Marketing\"><\/span>Turning to Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-1024x683.jpg\" alt=\"Marketing a membership stie\" class=\"wp-image-54786\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-840x560.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-1025x684.jpg 1025w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-1080x721.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-600x400.jpg 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508.jpg 1253w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/blog\/3-marketing-strategies-for-successful-membership-sites\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Marketing a successful membership website<\/a> is half skill and half art. What works for others may not work for you , and what appeals to your niche may not appeal to another.<\/p>\n\n\n\n<p>I won\u2019t go into all the available marketing methods here, but I will tell you that I started out exploring <strong>pay-per-click (PPC)<\/strong>.<\/p>\n\n\n\n<p>There are many PPC channels available out there. Google Adwords (now called <a href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Google Ads<\/a>) was the big guy at the time, but there was also Facebook, Reddit Ads, Amazon, YouTube, Instagram, and a whole lot of others.<\/p>\n\n\n\n<p>PPC marketing might not be right for you. And even if it is, as a small business owner, you'll likely be limited to one or two channels. And you'll need to learn the platform.<\/p>\n\n\n\n<p>Then you'll have to carefully run tests to see if and what ads can turn you a profit. That is, unless you can afford to hire an expert.<\/p>\n\n\n\n<p>But after working with several platform experts, including Facebook and Google Adwords reps, none of them could help me use their platform to make a profit. <\/p>\n\n\n\n<p>Not even to turn a dollar into a dollar ten. The Facebook team even suggested my website was to blame for the poor ad results. Maybe, maybe not.<\/p>\n\n\n\n<p>Either way, it was after this agonizing effort that I had\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"My_Acres_of_Diamonds_Moment\"><\/span>My Acres of Diamonds Moment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058.jpg\"><img decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-1024x614.jpg\" alt=\"Illustration of an aha moment\" class=\"wp-image-54787\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-1024x614.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-300x180.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-768x461.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-283x170.jpg 283w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-840x504.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-1140x684.jpg 1140w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-700x420.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-156x94.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-1080x648.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058.jpg 1322w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>I decided to hire one last freelancer to give Facebook Ads a go. I was sure I was missing some secret technique for uncovering the huge profits promised by the PPC marketing pages. <\/p>\n\n\n\n<p>Spoiler Alert \u2013 I hadn\u2019t.\u00a0<\/p>\n\n\n\n<p>Freelancer in hand, I planned the campaign, set my keywords, split tested, and retargeted. Still no profit. Even worse, I didn\u2019t break even and, while I <em>did <\/em>convert some customers, it was at a loss.<\/p>\n\n\n\n<p>The ads expert I hired decided to check my website to see if there were any yet unnoticed barriers keeping people from joining. <\/p>\n\n\n\n<p>We made a few tweaks here and there, like moving my guarantee to a more prominent position and adding some security logos. <\/p>\n\n\n\n<p>But he made one off-the-cuff suggestion that turned my entire business around. In fact, I\u2019m kicking myself that I didn\u2019t do it from the start.<\/p>\n\n\n\n<p>I\u2019d made the mistake of <strong>assuming all my members would want to join using debit or credit cards<\/strong>. I\u2019d never considered that many customers might prefer another method of payment. <\/p>\n\n\n\n<p>The diamonds had been hiding in plain sight all along.<\/p>\n\n\n\n<p>Although he never helped me turn a profit with Facebook Ads, the freelancer's suggestion to <strong>add another payment gateway <\/strong>changed my business overnight.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"More_ways_to_pay_can_make_the_difference\"><\/span>More ways to pay can make the difference<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>I\u2019m sure you already know, but it's really easy to <a href=\"https:\/\/memberpress.com\/docs\/choosing-your-gateways\/\" target=\"_blank\" rel=\"noopener\" title=\"\">add multiple payment gateways in the MemberPress settings<\/a>. You can, of course, have a credit card gateway, but there's also an option to include <a href=\"https:\/\/memberpress.com\/addons\/paypal\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>PayPal<\/strong><\/a><strong> <\/strong>in addition or as an alternative.<\/p>\n\n\n\n<p>And it's wise move to do so.<\/p>\n\n\n\n<p>First, my experience taught me there's a large customer segment that prefers PayPal for a specific reason.<\/p>\n\n\n\n<p>PayPal doesn't require buyers to give payment card or bank details at all. In fact, to authorize a transaction, the customer only has to enter their PayPal account details once.<\/p>\n\n\n\n<p>Second, PayPal is a massive gateway. As of this writing, almost <a href=\"https:\/\/www.demandsage.com\/paypal-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">430 million people actively use PayPal<\/a> worldwide. That's an acre of <em>customers<\/em>!<\/p>\n\n\n\n<p>Additionally, for the membership website owner, PayPal works in the same way as a card payment. You can refund from your website, cancel subscriptions, and so on. <\/p>\n\n\n\n<p>Your customer can also log into their membership account anytime to cancel, or do so through their PayPal account.<\/p>\n\n\n\n<p>To top it off, PayPal offers buyer protection, mediation, and strong authentication for accounts. Who would've known?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"My_Simple_Fix\"><\/span>My Simple Fix<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1.png\"><img decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1.png\" alt=\"paypal homepage screenshot\n\" class=\"wp-image-38016\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1-300x158.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1-768x403.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1-324x170.png 324w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1-700x368.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1-156x82.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>I wanted to make the PayPal gateway available to new joiners but also former customers and newsletter readers who hadn\u2019t joined my site yet.<\/p>\n\n\n\n<p>So I started off with an announcement email to my 80,000+ email subscribers. (Maybe I'll go over the <a href=\"https:\/\/memberpress.com\/blog\/how-to-start-a-subscription-newsletter\/\" target=\"_blank\" rel=\"noopener\" title=\"\">power of newsletter campaigns<\/a> in another post someday!)<\/p>\n\n\n\n<p>When I woke up the next morning after sending the announcement, the results were overwhelming. I expected to have a few interested people, but my member base and website income <em>doubled<\/em> in the span of a few hours.<\/p>\n\n\n\n<p>For zero cost and near zero effort, I\u2019d transformed my business overnight.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span>Wrap Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>So there you have it\u2026 my acres of diamonds (or, more aptly, acres of <em>customers <\/em>tale). The simple addition of a payment gateway ended up being the difference that made all the difference to my online business. <\/p>\n\n\n\n<p>The moral of my story is threefold: When it comes to your business\u2026<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Never assume<\/li>\n\n\n\n<li>Always check with experts<\/li>\n\n\n\n<li>Never underestimate the power of simple solutions<\/li>\n<\/ol>\n\n\n\n<p>Being open-minded, eyes wide open, and willing to second-guess your assumptions could be the small difference your business needs to go big.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"cta character\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Get MemberPress Today!<\/h3>\n\t\t\t<div><p>Start getting paid for the content you create.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tGet MemberPress Now\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"arrow\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">See All Features<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Long-time MemberPress creator Paul Browning shares the simple secret that took his membership business to the next level. Have you ever heard of a book called Acres of Diamonds by Russell H. Conwell? You may not have, considering it was published in 1921. Back in the \u201990s, I was lucky enough to have heard the [\u2026]<\/p>\n","protected":false},"author":200,"featured_media":54791,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"BY PAUL BROWNING\r\nDOC: https:\/\/docs.google.com\/document\/d\/1YV8WJLfHc6WZSjbZKuovifkJ-O7TSObf\/edit?usp=sharing&ouid=112078548558936139366&rtpof=true&sd=true","footnotes":""},"categories":[69],"tags":[840,260,1086],"class_list":{"0":"post-49966","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-payment-gateways","9":"tag-paypal","10":"tag-ugc","11":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how highly successful MemberPress creator Paul Browning made a simple change to his membership site that took his business to the next level.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Paul Browning\"\/>\n\t<meta name=\"keywords\" content=\"how to succeed,small changes to succeed,successful membership site,payment gateways,paypal,ugc\" \/>\n\t<link rel=\"canonical\" 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