{"id":49968,"date":"2023-08-24T05:00:00","date_gmt":"2023-08-24T09:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=49968"},"modified":"2023-10-01T22:03:06","modified_gmt":"2023-10-02T02:03:06","slug":"convert-visitors-into-customers-monetize-your-website-or-blog","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/convert-visitors-into-customers-monetize-your-website-or-blog\/","title":{"rendered":"Comment convertir les visiteurs d'un site web en clients (6 strat\u00e9gies pour stimuler les ventes)"},"content":{"rendered":"\n

If you want to know how to convert website visitors into customers, there\u2019s more to it than just monetizing your blog. Read on for tips and best practices to boost your conversion rate and rake in that revenue.<\/em><\/strong><\/p>

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CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\nToggle<\/span>
6 raisons pour lesquelles votre site web ne convertit pas les visiteurs en clients (et ce que vous devez faire pour y rem\u00e9dier)<\/a>
1. Vous ne montrez pas la valeur de vos produits ou services<\/a><\/li>
2. Votre site web est mal g\u00e9r\u00e9<\/a><\/li>
3. La conception et la mise en page de votre site Web laissent \u00e0 d\u00e9sirer<\/a><\/li>
4. Votre contenu n'est pas attrayant ou convaincant<\/a><\/li>
5. Vous n'utilisez pas les pratiques de r\u00e9f\u00e9rencement<\/a><\/li>
6. Vous n'avez pas d'appel \u00e0 l'action (CTA)<\/a><\/li><\/ul><\/li>
En conclusion...<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
So, your target audience is flooding your website (HOORAY!) but it\u2019s not reflected in your conversion rate and sales (BOOOO!)<\/p>\n\n\n\n
Well, you\u2019re not alone! <\/strong><\/p>\n\n\n\n
Le taux de conversion moyen est d'environ 2%. Cela signifie que pour 50 personnes qui visitent un site web donn\u00e9, seules une ou deux d'entre elles finissent par faire ce que les propri\u00e9taires du site veulent qu'elles fassent.\u00a0<\/p>\n\n\n\n
Bien entendu, toutes les campagnes ne permettent pas d'attirer des tonnes de clients. Mais en modifiant quelques aspects de votre strat\u00e9gie, vous pouvez obtenir de meilleurs taux de conversion et, en fin de compte, plus de ventes<\/strong>. <\/p>\n\n\n
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$\"\"$ <\/figure>\n<\/div>\n\n\n
En revanche, si vous ignorez votre strat\u00e9gie de conversion, votre site web et votre entreprise s'\u00e9tioleront rapidement.\u00a0<\/p>\n\n\n\n
That\u2019s why we\u2019ve prepared the following article to equip you with the best strategies to convert your website\u2019s visitors into customers.<\/strong> <\/p>\n\n\n\n
<\/span>6 raisons pour lesquelles votre site web ne convertit pas les visiteurs en clients (et ce que vous devez faire pour y rem\u00e9dier)<\/span><\/h2>\n\n\n\n
1. Vous ne montrez pas la valeur de vos produits ou services<\/h3>\n\n\n\n
One of the main reasons your website is not converting visitors into customers is that you\u2019re failing to effectively show the value of your products and services. <\/p>\n\n\n\n
De nombreux sites web pr\u00e9sentent les caract\u00e9ristiques de leurs produits et services au lieu de les expliquer. how these things will actually solve their customers\u2019 problems.<\/strong><\/p>\n\n\n\n
Think about it \u2013 your audience wants to be sure that your product\/service leur profitera r\u00e9ellement<\/em><\/strong> avant de d\u00e9penser leur argent durement gagn\u00e9.<\/p>\n\n\n\n
Comment d\u00e9montrer efficacement la valeur de votre produit\/service ?<\/h4>\n\n\n\n
$\"Gif$
Les publireportages d\u00e9montrent le probl\u00e8me que le produit r\u00e9sout.<\/figcaption><\/figure>\n<\/div>\n\n\n
Sell your product or service to your visitors by showing them the solution it seeks to provide. Don\u2019t just list its features \u2013 show them the value of the product or service off the bat.<\/p>\n\n\n\n
Une bonne r\u00e8gle de base consiste \u00e0 toujours avoir un de caract\u00e9ristique \u00e0 avantage<\/a><\/strong> l'attitude. Cela signifie que pour chaque caract\u00e9ristique de votre produit ou service, convertissez-la en un avantage ou une solution qui trouvera plus d'\u00e9cho aupr\u00e8s de vos visiteurs.<\/p>\n\n\n\n
Par exemple,<\/strong> imagine you\u2019re selling a high-speed blender on your website. If you just mention that it \u201ccomes with a 1200-watt motor\u201d, that probably means very little to your audience. <\/p>\n\n\n\n
Here\u2019s a benefits-forward alternative: \u201cOur blender\u2019s powerful 1200-watt motor ensures your smoothies are silky smooth in seconds \u2013 saving you time in the morning and delivering the perfect consistency every time.\u201d<\/p>\n\n\n\n
$\"Jeune$ <\/figure>\n\n\n\n
This approach not only highlights the feature (the powerful motor) but directly ties it to a benefit the customer cares about \u2013 quick, perfectly blended smoothies. <\/p>\n\n\n\n
The emphasis on saving time in the morning also paints a picture in the potential customer\u2019s mind, making the benefit more tangible and relatable.<\/p>\n\n\n\n
<\/span>2. Votre site web est mal g\u00e9r\u00e9<\/span><\/h3>\n\n\n\n
Supposons que vous ayez un site web qui vend des cours et qui exige g\u00e9n\u00e9ralement une certaine forme d'adh\u00e9sion de la part de vos visiteurs. <\/p>\n\n\n\n
You might have the most amazing website design and well-crafted courses, but if you don\u2019t have a proper management system for your website, it\u2019ll all mean squat.<\/p>\n\n\n\n
$\"Travailleur$ <\/figure>\n\n\n\n
Votre site web doit offrir une excellente exp\u00e9rience \u00e0 l'utilisateur<\/a> <\/strong>for both first-time visitors and returning customers. If it isn\u2019t, then there\u2019s a high chance that potential customers will get frustrated and leave without completing a purchase or membership plan.<\/p>\n\n\n\n
Comment g\u00e9rer efficacement votre site web ?<\/h4>\n\n\n\n
Veillez \u00e0 ce que votre site web soit facile \u00e0 utiliser et \u00e0 naviguer<\/strong>. It should also be updated regularly with fresh content to keep visitors engaged. If you\u2019ve already done that, then it\u2019s time you considered a solid website manager.<\/p>\n\n\n\n
Avec MemberPress<\/a>Vous pouvez facilement mettre en place et g\u00e9rer des adh\u00e9sions, restreindre l'acc\u00e8s \u00e0 certains contenus, accepter des paiements, etc. <\/p>\n\n\n\n
This plugin is particularly useful if you run a membership site, as it allows you to easily organize and customize your members\u2019 experience. <\/p>\n\n\n\n
En outre, il offre un large \u00e9ventail de fonctionnalit\u00e9s puissantes qui rendent la gestion de tous les aspects de votre site Web beaucoup plus facile et efficace.<\/p>\n\n\n\n
So if you\u2019re looking for an effective way to manage your website and boost conversions, be sure to check out MemberPress. Find out how it can help transformez votre site en une machine \u00e0 convertir<\/strong>.<\/p>\n\n\n\n
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<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Regarder >> Premiers pas avec Memberpress (comment cr\u00e9er votre site d'adh\u00e9sion)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Your_Website_Has_a_Poor_Design_and_Layout\"><\/span>3. La conception et la mise en page de votre site Web laissent \u00e0 d\u00e9sirer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Un site web mal con\u00e7u peut para\u00eetre terne ou peu attrayant aux yeux des clients potentiels. Des enqu\u00eates ont montr\u00e9 que <a href=\"https:\/\/websitebuilder.org\/blog\/website-design-industry-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">94% des commentaires n\u00e9gatifs sur les sites web sont li\u00e9s \u00e0 leur conception<\/a> et la mise en page du site web. <\/p>\n\n\n\n<p>Un site qui fait peine \u00e0 voir et dont la mise en page laisse \u00e0 d\u00e9sirer risque de frustrer vos visiteurs et de les inciter \u00e0 quitter le site sans convertir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What Should You Do to Improve Your Website\u2019s Layout and Design?<\/h4>\n\n\n\n<p>Vous devez vous concentrer sur la cr\u00e9ation d'un <strong>une pr\u00e9sentation claire, conviviale, facile \u00e0 naviguer et visuellement attrayante<\/strong>. Il peut s'agir d'utiliser des polices et des couleurs simples et de veiller \u00e0 ce que le contenu important soit mis en \u00e9vidence sur chaque page.<\/p>\n\n\n\n<p>You also need to make sure it looks great on different screens. Responsive design is a must. Surveys have found that nearly 8 in 10 customers stop engaging with content that doesn\u2019t display well on their devices.<\/p>\n\n\n\n<p>Voici donc les options qui s'offrent \u00e0 vous :<\/p>\n\n\n\n<p>Premi\u00e8rement, <a href=\"https:\/\/memberpress.com\/fr\/blog\/best-wordpress-themes-for-membership-sites\/\" target=\"_blank\" rel=\"noopener\" title=\"Les 10 meilleurs th\u00e8mes d'adh\u00e9sion pour WordPress (plus vid\u00e9o)\">choisir un th\u00e8me WordPress<\/a> qui convient \u00e0 votre mod\u00e8le d'entreprise. Tirez ensuite le meilleur parti des outils de cr\u00e9ation de pages tels que <a href=\"https:\/\/memberpress.com\/go\/elementor\/main\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Elementor<\/a> et <a href=\"https:\/\/memberpress.com\/go\/sp\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">SeedProd<\/a> pour vous aider \u00e0 cr\u00e9er facilement des pages personnalis\u00e9es pour votre site. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Elementor-Website-Builder-1024x455.png\" alt=\"Page d'accueil Elementor\" class=\"wp-image-35656\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Elementor-Website-Builder-1024x455.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Elementor-Website-Builder-300x133.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Elementor-Website-Builder-768x341.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Elementor-Website-Builder-383x170.png 383w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Elementor-Website-Builder-840x373.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Elementor-Website-Builder-1216x540.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Elementor-Website-Builder-700x311.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Elementor-Website-Builder-156x69.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Elementor-Website-Builder-1080x480.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/Elementor-Website-Builder.png 1218w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Vous pouvez \u00e9galement confier cette t\u00e2che \u00e0 des professionnels. Recherchez un <a href=\"https:\/\/memberpress.com\/fr\/memberpress-customizations\/\" target=\"_blank\" rel=\"noopener\" title=\"services professionnels de conception de sites web\">service de conception de sites web<\/a> qui a fait ses preuves dans la cr\u00e9ation de sites Web optimis\u00e9s pour les conversions, et en tirer les b\u00e9n\u00e9fices d\u00e8s le premier jour.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Your_Content_is_Unappealing_or_Unconvincing\"><\/span>4. Votre contenu n'est pas attrayant ou convaincant<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your website\u2019s content is another important factor that can influence conversion rates. If your content is poorly written, unappealing, or unconvincing, it\u2019s likely that visitors will not stick around long enough to convert into customers.<\/p>\n\n\n\n<p>Des \u00e9tudes montrent que les visiteurs d'un site web consacrent en moyenne \u00e0 l'achat d'un produit ou d'un service un peu plus d'un an. <strong>5,59 secondes<\/strong> skimming through a website\u2019s written content. That\u2019s a heck of a short time to capture their attention and lead them through to conversion. <\/p>\n\n\n\n<p>Cela signifie que votre contenu doit \u00eatre percutant, accrocheur, facile \u00e0 assimiler et, surtout, qu'il ne doit pas \u00eatre trop long, <strong>pertinent<\/strong>. C'est-\u00e0-dire si vous voulez convertir les visiteurs en clients.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Comment rendre votre contenu attrayant et convaincant ?<\/h4>\n\n\n\n<p>Pour commencer, vous devez donner la priorit\u00e9 \u00e0 la qualit\u00e9 et \u00e0 la pertinence de votre contenu. <\/p>\n\n\n\n<p>High-quality, engaging, valuable, and relevant content that\u2019s <a href=\"https:\/\/memberpress.com\/fr\/blog\/make-keyword-list\/\" target=\"_blank\" rel=\"noopener\" title=\"Comment \u00e9tablir une liste de mots-cl\u00e9s pour votre activit\u00e9 en ligne (4 \u00e9tapes)\">ax\u00e9 sur vos mots-cl\u00e9s cibles<\/a> peut grandement contribuer \u00e0 augmenter les conversions.<\/p>\n\n\n\n<div id=\"ad-53591\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/fr\/ads\/post-great-content\/\" target=\"_blank\"><img decoding=\"async\" width=\"700\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Post-Great-Content-1.png\" class=\"no-lazy-load wp-post-image\" alt=\"D\u00e9couvrez comment cr\u00e9er un contenu de qualit\u00e9 sur le site web de MemberPress\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Post-Great-Content-1.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Post-Great-Content-1-300x129.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Post-Great-Content-1-397x170.png 397w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Post-Great-Content-1-156x67.png 156w\" sizes=\"(max-width: 700px) 100vw, 700px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<p>En r\u00e9sum\u00e9, il s'agit de <strong>recherche. <\/strong>Vous voulez que votre site soit <strong>la ressource de r\u00e9f\u00e9rence<\/strong> for your target audience, so you\u2019ve got to come up with the goods. <\/p>\n\n\n\n<p>If you don\u2019t have the budget to invest in a keyword tool like <a href=\"https:\/\/memberpress.com\/go\/semrush\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">SEMRush<\/a>Voici quelques moyens de trouver des sujets pertinents et des mots-cl\u00e9s cibl\u00e9s pour votre public :<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Recherche Google<\/h5>\n\n\n\n<p>Le moyen le plus simple et le plus \u00e9vident consiste \u00e0 taper une phrase dans le moteur de recherche Google et \u00e0 laisser la fonction d'auto-suggestion afficher des requ\u00eates connexes. Cela permet de savoir ce que les utilisateurs recherchent fr\u00e9quemment. <\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Les gens demandent aussi<\/h5>\n\n\n\n<p>Similarly, when you enter a query into Google, you\u2019ll often see a \u201cPeople also ask\u201d <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Lien d'affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a>. Cela permet de conna\u00eetre les questions connexes que les gens se posent sur votre sujet.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"742\" height=\"292\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/People-Also-Ask-Google.png\" alt=\"Capture d'\u00e9cran de la fonctionnalit\u00e9 "People Also Ask Google" (Les gens demandent aussi \u00e0 Google)\" class=\"wp-image-57135\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/People-Also-Ask-Google.png 742w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/People-Also-Ask-Google-300x118.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/People-Also-Ask-Google-432x170.png 432w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/People-Also-Ask-Google-700x275.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/People-Also-Ask-Google-156x61.png 156w\" sizes=\"(max-width: 742px) 100vw, 742px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Google Trends<\/h5>\n\n\n\n<p>Cet outil vous permet de voir la popularit\u00e9 des termes de recherche au fil du temps. Il peut \u00eatre utile pour identifier les tendances saisonni\u00e8res ou les sujets \u00e9mergents.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Recherche de concurrents<\/h5>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/\" target=\"_blank\" rel=\"noopener\" title=\"Comment d\u00e9passer vos concurrents gr\u00e2ce au suivi SEO (4 \u00e9tapes)\">Look at your competitors\u2019 websites<\/a> to see what keywords they\u2019re targeting. This can be done by inspecting their meta tags, headings, content, and URLs.<\/p>\n\n\n\n<p>Cependant, les r\u00e9sultats des recherches Google varient en fonction de la localisation. Si votre public cible s'\u00e9tend sur diff\u00e9rents territoires, vous risquez de ne pas obtenir les informations les plus utiles pour votre entreprise. <\/p>\n\n\n\n<p>Plus, if you\u2019re living the dream of the digital nomad, your local results won\u2019t be that helpful. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"666\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/working-from-beach-1024x666.png\" alt=\"travailler depuis la plage\" class=\"wp-image-30763\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/working-from-beach-1024x666.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/working-from-beach-300x195.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/working-from-beach-768x499.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/working-from-beach.png 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>C'est l\u00e0 qu'un r\u00e9seau priv\u00e9 virtuel, ou VPN, s'av\u00e8re tr\u00e8s utile.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Obtenir un VPN<\/h4>\n\n\n\n<p>Un bon VPN permet aux blogueurs d'effectuer une meilleure recherche de mots-cl\u00e9s, ce qui leur permet de cibler plus pr\u00e9cis\u00e9ment les mots-cl\u00e9s et les sujets qui suscitent l'int\u00e9r\u00eat de leur public.\u00a0<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">R\u00e9sultats de recherche localis\u00e9s<\/h5>\n\n\n\n<p>Avec un VPN, vous pouvez vous connecter \u00e0 des serveurs situ\u00e9s dans diff\u00e9rents pays, ce qui vous permet d'afficher les r\u00e9sultats de recherche comme si vous vous trouviez dans ce pays. Cela vous aide \u00e0 comprendre quel contenu est class\u00e9 dans ces r\u00e9gions, ce qui vous donne une image plus claire du march\u00e9 mondial.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Analyse des concurrents \u00e0 l'\u00e9chelle mondiale<\/h5>\n\n\n\n<p>Just as you\u2019d check your local competitors, a VPN allows you to peek into the digital strategy of competitors in other countries without any restrictions.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Contourner les g\u00e9o-restrictions<\/h5>\n\n\n\n<p>Certains sites web ou contenus peuvent \u00eatre limit\u00e9s aux utilisateurs de certaines r\u00e9gions. Un VPN vous permet de contourner ces restrictions et vous donne un acc\u00e8s illimit\u00e9 au contenu mondial, ce qui est particuli\u00e8rement utile pour les \u00e9tudes de march\u00e9.<\/p>\n\n\n\n<p>En outre, les VPN permettent de r\u00e9soudre les nombreux probl\u00e8mes de s\u00e9curit\u00e9 li\u00e9s \u00e0 la consultation de plusieurs sites web en vue de trouver le meilleur contenu pour votre site. <\/p>\n\n\n\n<p>Ils offrent un niveau suppl\u00e9mentaire de s\u00e9curit\u00e9 et de confidentialit\u00e9 \u00e0 tous les types d'utilisateurs en ligne, en les aidant \u00e0 prot\u00e9ger leurs informations personnelles et \u00e0 mettre leurs donn\u00e9es de navigation \u00e0 l'abri des pirates informatiques ou d'autres acteurs malveillants.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/digital-security-vector-id513112844.jpg\" alt=\"vecteur de s\u00e9curit\u00e9 num\u00e9rique\" class=\"wp-image-38286\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/digital-security-vector-id513112844.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/digital-security-vector-id513112844-300x225.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/digital-security-vector-id513112844-768x576.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/digital-security-vector-id513112844-227x170.jpg 227w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/digital-security-vector-id513112844-819x614.jpg 819w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/digital-security-vector-id513112844-912x684.jpg 912w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/digital-security-vector-id513112844-691x518.jpg 691w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/digital-security-vector-id513112844-156x117.jpg 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Fortunately, you don\u2019t have to break the bank to reap all these benefits. There are <a href=\"https:\/\/cybernews.com\/best-vpn\/cheapest-vpn\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Des VPN abordables qui font le travail<\/a>.\u00a0<\/p>\n\n\n\n<p>Dans l'ensemble, si vous souhaitez cr\u00e9er un contenu de haute qualit\u00e9 pour votre site web, qui suscite l'int\u00e9r\u00eat de votre public et g\u00e9n\u00e8re des conversions, il est judicieux d'effectuer des recherches approfondies et d'adopter des outils suppl\u00e9mentaires pour vous aider.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Vous n'utilisez pas les pratiques de r\u00e9f\u00e9rencement<\/h3>\n\n\n\n<p>Search engine optimization (SEO) is usually a gray area for most website owners and even bloggers. Many of them have a general idea of what it is but don\u2019t understand how important it is for their website or blog.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"560\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis.png\" alt=\"Graphique d'analyse des concurrents SEO\" class=\"wp-image-52485\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis.png 1000w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis-768x430.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis-304x170.png 304w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis-840x470.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis-700x392.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis-156x87.png 156w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Okay, so here\u2019s a brief rundown. SEO is the practice of optimizing a website or blog to rank higher in search engine results, thereby increasing the chances that users will find and click through to the site.<\/p>\n\n\n\n<p>Un meilleur classement peut entra\u00eener une augmentation du trafic, qui peut \u00e0 son tour entra\u00eener une augmentation des conversions et des ventes. En fait, une \u00e9tude r\u00e9cente a r\u00e9v\u00e9l\u00e9 que le trafic organique peut repr\u00e9senter jusqu'\u00e0 <a href=\"https:\/\/www.searchenginejournal.com\/study-shows-organic-search-responsible-64-web-traffic\/111791\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">64% du nombre total de visiteurs du site web<\/a>.<\/p>\n\n\n\n<p>That\u2019s a pretty significant chunk of traffic that you could be missing out on if your site is not optimized for search engines such as Google and Bing.<\/p>\n\n\n\n<p>En l'absence de bonnes pratiques de r\u00e9f\u00e9rencement, votre site web risque de passer \u00e0 c\u00f4t\u00e9 de clients potentiels qui utilisent les moteurs de recherche pour trouver des informations ou des produits en ligne.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Comment optimiser votre site web pour le r\u00e9f\u00e9rencement ?<\/h4>\n\n\n\n<p>Il y a un certain nombre de choses que vous pouvez faire pour optimiser votre site web pour les moteurs de recherche, notamment :<\/p>\n\n\n\n<p><strong>1. Effectuer une recherche par mots-cl\u00e9s<\/strong><\/p>\n\n\n\n<p>We\u2019ve already briefly covered this. Keywords help you identify the words and phrases that people in your niche are searching for. <\/p>\n\n\n\n<p>Cela vous aidera \u00e0 cr\u00e9er un contenu plus susceptible d'\u00eatre bien class\u00e9 dans les r\u00e9sultats de recherche et d'attirer davantage de visiteurs sur votre site.<\/p>\n\n\n\n<p><strong>2. Create \u201cBOFU\u201d Content<\/strong><\/p>\n\n\n\n<p>Now you have a list of keywords, it\u2019s time to use them in your content. One important strategy for increasing the conversion rates of your website is to <strong>se concentrer sur le contenu BOFU (bottom of funnel). <\/strong><\/p>\n\n\n\n<p>Ce type de contenu s'adresse aux clients qui connaissent d\u00e9j\u00e0 votre marque ou votre produit et qui souhaitent passer \u00e0 l'\u00e9tape suivante de l'achat.<\/p>\n\n\n\n<p>Utilisez vos mots-cl\u00e9s tout au long de votre contenu afin d'en accro\u00eetre la visibilit\u00e9 et d'attirer des clients potentiels.<\/p>\n\n\n\n<p>En fin de compte, si vous voulez augmenter vos taux de conversion et vos ventes sur votre site web, vous devez vous concentrer sur la cr\u00e9ation d'un contenu BOFU efficace qui r\u00e9ponde directement aux besoins et aux int\u00e9r\u00eats de vos clients cibles.<\/p>\n\n\n\n<p><strong>3. Optimize Your Website\u2019s Meta Tags and Titles<\/strong><\/p>\n\n\n\n<p>Chaque page et chaque article de votre site web doit comporter des m\u00e9tabalises et des titres optimis\u00e9s. Ceux-ci sont essentiels pour que les moteurs de recherche comprennent le contenu et la pertinence de vos pages, et ils influencent \u00e9galement le taux de clics dans les r\u00e9sultats de recherche.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00c9tiquette du titre<\/strong>: This is the headline that appears on search engine results pages (SERPs). Ensure it\u2019s descriptive, contains your target keyword, and is under 60 characters to display properly on most search engines.<br><\/li>\n\n\n\n<li><strong>M\u00e9ta description<\/strong>: This is a brief summary of the content on your page, which appears beneath the title in SERPs. A compelling meta description can increase click-through rates. Aim for a description that\u2019s between 150-160 characters and includes your target keyword.<\/li>\n<\/ul>\n\n\n\n<p>L'utilisation d'un plugin comme <a href=\"https:\/\/memberpress.com\/go\/allinone\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">All In One SEO (AIOSEO)<\/a> can also help you easily manage and optimize your meta tags and titles without having to delve into your site\u2019s code.<\/p>\n\n\n\n<p><strong>4. Cr\u00e9er un contenu de haute qualit\u00e9\u00a0<\/strong><\/p>\n\n\n\n<p>Heureusement, de nombreux <a href=\"https:\/\/valasys.com\/how-to-write-an-seo-optimized-content-to-boost-traffic-and-sales\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Meilleures pratiques en mati\u00e8re de r\u00e9f\u00e9rencement<\/a> also align with writing content that\u2019s useful, relevant, and engaging for your audience. That\u2019s because Google\u2019s algorithm is set up to reward sites that give Google users the best experience. <\/p>\n\n\n\n<p>En effet, <a href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-google-e-a-t\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Google utilise l'acronyme E-A-T pour \u00e9valuer la qualit\u00e9 du contenu.<\/a>. EAT signifie <strong>l'expertise, l'autorit\u00e9 et la fiabilit\u00e9<\/strong>. Gardez donc ces facteurs \u00e0 l'esprit lorsque vous cr\u00e9ez du contenu. <\/p>\n\n\n\n<div id=\"ad-57137\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/fr\/ads\/post-google-eat-seo\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Adsanity-Google-EAT.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Google EAT SEO\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Adsanity-Google-EAT.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Adsanity-Google-EAT-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Adsanity-Google-EAT-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Adsanity-Google-EAT-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/08\/Adsanity-Google-EAT-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<p>You also want to make sure you use keywords appropriately. While it\u2019s important to include keywords, they should fit naturally into your content. Google penalizes sites that artificially include keywords in their content. <\/p>\n\n\n\n<p><strong>5. Envisager de faire appel \u00e0 un professionnel du r\u00e9f\u00e9rencement<\/strong><\/p>\n\n\n\n<p>Working with an experienced SEO professional or agency who can help you make strategic decisions about improving your site\u2019s optimization for search engines and overall engagement with users. <\/p>\n\n\n\n<p>Cela peut aller d'une modification de la pr\u00e9sentation des pages ou des images de votre site \u00e0 la poursuite de strat\u00e9gies de cr\u00e9ation de liens qui augmenteront le trafic en provenance d'autres sites de votre niche ou de votre secteur d'activit\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Vous n'avez pas d'appel \u00e0 l'action (CTA)<\/h3>\n\n\n\n<p>Si vous voulez que les internautes agissent sur votre site web, vous devez leur dire ce qu'ils doivent faire. C'est l\u00e0 qu'interviennent les appels \u00e0 l'action (CTA).<\/p>\n\n\n\n<p>Un CTA est une mention ou un bouton qui encourage l'utilisateur \u00e0 effectuer une action sp\u00e9cifique, comme s'abonner \u00e0 une lettre d'information, t\u00e9l\u00e9charger un livre \u00e9lectronique ou effectuer un achat.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"969\" height=\"244\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas.png\" alt=\"\" class=\"wp-image-20371\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas.png 969w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-300x76.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-768x193.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-660x166.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-840x212.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-700x176.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/different-ctas-156x39.png 156w\" sizes=\"(max-width: 969px) 100vw, 969px\" \/><\/figure>\n\n\n\n<p>Many small businesses don\u2019t realize the importance of clear calls to action on their website. In fact, studies have shown that <strong>70% de sites web pour les petites entreprises<\/strong> manquent d'un appel \u00e0 l'action sur leur page d'accueil.<\/p>\n\n\n\n<p>Sans ces \u00e9l\u00e9ments, il peut \u00eatre difficile pour les visiteurs de savoir ce qu'ils doivent faire ensuite ou quel type d'engagement ils doivent prendre. Cela peut entra\u00eener une baisse des taux de conversion et des ventes en g\u00e9n\u00e9ral.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Comment optimiser mon site web pour y inclure des CTA ?<\/h4>\n\n\n\n<p>Les CTA doivent \u00eatre clairs, concis et plac\u00e9s en \u00e9vidence sur votre site web. Le texte doit indiquer \u00e0 l'utilisateur exactement ce qu'il doit faire, et le bouton ou le lien doit l'amener \u00e0 la page d'atterrissage appropri\u00e9e.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"Comment r\u00e9diger un appel \u00e0 l'action (CTA) efficace pour votre site ?\">Vos CTA doivent \u00e9galement cr\u00e9er un sentiment d'urgence<\/a>. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/male-hand-holding-megaphone-with-act-now-speech-bubble-banner-for-business-vector_s1024x1024wisk20cPe2ZEyRiFMPT0CFWbsTXKrQ3neqJ989f6sQCGqrszaw.jpg\" alt=\"Appel \u00e0 l'action CTA illustration\" class=\"wp-image-49856\" style=\"width:450px;height:338px\" width=\"450\" height=\"338\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/male-hand-holding-megaphone-with-act-now-speech-bubble-banner-for-business-vector_s1024x1024wisk20cPe2ZEyRiFMPT0CFWbsTXKrQ3neqJ989f6sQCGqrszaw.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/male-hand-holding-megaphone-with-act-now-speech-bubble-banner-for-business-vector_s1024x1024wisk20cPe2ZEyRiFMPT0CFWbsTXKrQ3neqJ989f6sQCGqrszaw-300x225.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/male-hand-holding-megaphone-with-act-now-speech-bubble-banner-for-business-vector_s1024x1024wisk20cPe2ZEyRiFMPT0CFWbsTXKrQ3neqJ989f6sQCGqrszaw-768x576.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/male-hand-holding-megaphone-with-act-now-speech-bubble-banner-for-business-vector_s1024x1024wisk20cPe2ZEyRiFMPT0CFWbsTXKrQ3neqJ989f6sQCGqrszaw-227x170.jpg 227w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/male-hand-holding-megaphone-with-act-now-speech-bubble-banner-for-business-vector_s1024x1024wisk20cPe2ZEyRiFMPT0CFWbsTXKrQ3neqJ989f6sQCGqrszaw-819x614.jpg 819w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/male-hand-holding-megaphone-with-act-now-speech-bubble-banner-for-business-vector_s1024x1024wisk20cPe2ZEyRiFMPT0CFWbsTXKrQ3neqJ989f6sQCGqrszaw-912x684.jpg 912w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/male-hand-holding-megaphone-with-act-now-speech-bubble-banner-for-business-vector_s1024x1024wisk20cPe2ZEyRiFMPT0CFWbsTXKrQ3neqJ989f6sQCGqrszaw-691x518.jpg 691w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/male-hand-holding-megaphone-with-act-now-speech-bubble-banner-for-business-vector_s1024x1024wisk20cPe2ZEyRiFMPT0CFWbsTXKrQ3neqJ989f6sQCGqrszaw-156x117.jpg 156w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure>\n<\/div>\n\n\n<p>When customers are on the fence about whether or not to buy your product, they might need that extra push to convince them to make a purchase. That\u2019s where an urgent CTA can really pay off.<\/p>\n\n\n\n<p>If you can convince your website visitors that they need to buy your product or service now, you\u2019re much more likely to make a sale.\u00a0<\/p>\n\n\n\n<p>L'un des meilleurs moyens de cr\u00e9er un sentiment d'urgence est de proposer <a href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-sales-promotions\/\" target=\"_blank\" rel=\"noopener\" title=\"Comment proposer des promotions de vente pour votre site d'adh\u00e9sion\">des r\u00e9ductions et des bons de r\u00e9duction \u00e0 court terme. <\/a><\/p>\n\n\n\n<p>Par exemple, vous pouvez offrir une r\u00e9duction 10% aux clients qui ach\u00e8tent dans les 48 heures. C'est un excellent moyen d'inciter les clients \u00e0 passer \u00e0 l'action et \u00e0 acheter votre produit\/service maintenant plut\u00f4t que plus tard.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">En conclusion...<\/h2>\n\n\n\n<p>These are just 6 common reasons why you may be failing to convert visitors into customers. We hope you\u2019ve picked up some useful and actionable tips to start putting in motion today. <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Veillez \u00e0 promouvoir la <strong>avantages<\/strong> de votre produit au lieu de se contenter de ses caract\u00e9ristiques.<br> <\/li>\n\n\n\n<li>Utilisez un plugin fiable et de confiance pour <strong>g\u00e9rer les membres<\/strong> <strong>exp\u00e9rience<\/strong> sur votre site.<br><\/li>\n\n\n\n<li><strong>Optimize your site\u2019s design<\/strong> pour faciliter la navigation.<br><\/li>\n\n\n\n<li>Assurez-vous que <strong>tous les contenus sont pertinents et attrayants<\/strong> pour votre public cible.<br><\/li>\n\n\n\n<li><strong>Appliquer les meilleures pratiques en mati\u00e8re de r\u00e9f\u00e9rencement<\/strong>.<br><\/li>\n\n\n\n<li><strong>Utiliser les CTA de mani\u00e8re strat\u00e9gique<\/strong> pour conduire les visiteurs du site jusqu'\u00e0 la conclusion de la vente.<\/li>\n<\/ol>\n\n\n\n<p>Commencez par appliquer ces changements \u00e0 votre page d'accueil et \u00e0 vos principales pages de renvoi avant d'optimiser le reste de vos articles et de vos pages. <\/p>\n\n\n\n<p>Follow these tips and in time, you\u2019ll notice your sales increase as visitors turn into loyal customers. Good luck!<\/p>\n\n\n\n<p><em><strong>Comment ces conseils ont-ils fonctionn\u00e9 pour vous ? Vous avez des conseils \u00e0 partager avec la communaut\u00e9 MemberPress ? Faites-le nous savoir dans la section des commentaires ci-dessous.<\/strong> <\/em><\/p>\n\n\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caract\u00e8re cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>If you want to know how to convert website visitors into customers, there\u2019s more to it than just monetizing your blog. Read on for tips and best practices to boost your conversion rate and rake in that revenue. 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