\n\n $\"Id\u00e9es$ <\/a>\n<\/div><\/div>\n\n\n\n\n
<\/span>Introduction aux programmes de fid\u00e9lisation<\/span><\/h2>\n\n\n\n
Un programme de fid\u00e9lisation est un mod\u00e8le commercial dans lequel vous r\u00e9compenser les clients<\/a> pour revenir sur votre site (ou dans votre magasin) ou pour accomplir certaines t\u00e2ches. Par exemple, vous pourriez...<\/p>\n\n\n\n
\n
R\u00e9compenser les nouveaux membres qui s'inscrivent sur un compte<\/li>\n\n\n\n
R\u00e9compenser les membres existants qui renouvellent leur adh\u00e9sion<\/li>\n\n\n\n
Offrir des avantages aux \u00e9tudiants qui terminent un cours ou obtiennent un score sup\u00e9rieur \u00e0 un certain seuil.<\/li>\n\n\n\n
R\u00e9compenser les anciens clients qui reviennent et effectuent un nouvel achat<\/li>\n<\/ul>\n\n\n\n
Ce genre de choses.<\/p>\n\n\n\n
En ce qui concerne la derni\u00e8re m\u00e9thode, une approche populaire consiste \u00e0 permettre aux acheteurs de collecter des points \u00e0 chaque achat.<\/p>\n\n\n\n
Les r\u00e9compenses peuvent prendre diff\u00e9rentes formes. Il peut s'agir produits gratuits<\/strong>, acc\u00e8s anticip\u00e9 aux ventes<\/strong>, coupons exclusifs<\/strong>, points<\/strong>, badges<\/strong>et tout ce que vous pouvez imaginer. <\/p>\n\n\n\n
En r\u00e9sum\u00e9, r\u00e9compenser les visiteurs les incite \u00e0 effectuer un achat, \u00e0 renouveler un abonnement ou \u00e0 devenir membre. <\/p>\n\n\n\n
En d'autres termes, les programmes de fid\u00e9lisation sont rentables<\/em><\/strong>.<\/p>\n\n\n
\n
$\"Un$ <\/a>
le programme vip de dsw permet aux membres de b\u00e9n\u00e9ficier de remises r\u00e9guli\u00e8res, d'une livraison gratuite et de primes de remboursement.<\/figcaption><\/figure>\n<\/div>\n\n\n
Ils am\u00e9liorer les taux de r\u00e9tention<\/a> et instaurer la confiance. De plus, elles constituent un excellent moyen de fid\u00e9liser vos clients.<\/p>\n\n\n\n
Par exemple, vous pouvez cr\u00e9er des jeux et des concours amusants afin de donner aux clients la possibilit\u00e9 d'accumuler davantage de points. De cette mani\u00e8re, vous pouvez diff\u00e9rencier votre entreprise de vos concurrents. <\/p>\n\n\n\n
Mais ce n'est pas tout : r\u00e9compenser les acheteurs fid\u00e8les montre que vous accordez de l'importance au service client. C'est un excellent moyen de les remercier et de leur t\u00e9moigner votre gratitude. Vous serez ainsi mieux arm\u00e9 pour entretenir de solides relations avec vos clients.<\/p>\n\n\n\n
Les outils n\u00e9cessaires \u00e0 la cr\u00e9ation d'un programme de fid\u00e9lisation<\/h2>\n\n\n\n
Avant de commencer, voici quelques outils pour d\u00e9butants que vous pouvez utiliser pour cr\u00e9er votre programme de fid\u00e9lisation rapidement et facilement.<\/p>\n\n\n\n
<\/span>WordPress<\/span><\/h3>\n\n\n\n
WordPress<\/a> est un syst\u00e8me de gestion de contenu (CMS) open source id\u00e9al pour cr\u00e9er et publier du contenu.<\/p>\n\n\n
\n
$\"WordPress\"$ <\/a><\/figure>\n<\/div>\n\n\n
Comme il est tr\u00e8s facile \u00e0 utiliser, il s'agit \u00e9galement du CMS le plus populaire au monde. Vous pouvez donc facilement installer WordPress soi-m\u00eame<\/a> gratuitement.<\/p>\n\n\n\n
Si vous pr\u00e9f\u00e9rez ne pas le configurer vous-m\u00eame, ce n'est pas un probl\u00e8me non plus. Des tonnes de plans d'h\u00e9bergement web de haute qualit\u00e9<\/a> incluent l'installation automatique de WordPress dans l'offre. <\/p>\n\n\n\n
Une fois WordPress configur\u00e9, vous pouvez l'utiliser pour cr\u00e9er un site web professionnel (et un programme de fid\u00e9lit\u00e9). WordPress est extr\u00eamement flexible, il vous permet d'ajouter des articles de blog, des pages d'accueil, des fichiers num\u00e9riques, des images, des coupons et bien d'autres choses encore.<\/p>\n\n\n\n
<\/span>MemberPress<\/span><\/h3>\n\n\n\n
Apr\u00e8s avoir install\u00e9 WordPress, vous pouvez utiliser des plugins pour \u00e9tendre les fonctionnalit\u00e9s de votre site web. <\/p>\n\n\n\n
MemberPress<\/a> est un plugin premium tout-en-un qui vous permet de cr\u00e9er un site d'adh\u00e9sion \u00e0 part enti\u00e8re ou d'ajouter des fonctions d'abonnement \u00e0 votre site existant.<\/p>\n\n\n
\n
$\"MemberPress$ <\/a><\/figure>\n<\/div>\n\n\n
MemberPress est en quelque sorte la r\u00e9f\u00e9rence en mati\u00e8re de cr\u00e9ation et de gestion d'un programme de fid\u00e9lit\u00e9 sur WordPress. C'est rapide et facile.<\/p>\n\n\n\n
Vous pouvez mettre en place plusieurs niveaux si vous souhaitez proposer un programme de fid\u00e9lisation \u00e0 plusieurs niveaux. De plus, vous pouvez restreindre l'acc\u00e8s (ou paywall) votre meilleur contenu<\/a>et la rendre accessible uniquement \u00e0 vos membres VIP.<\/p>\n\n\n\n
Mieux encore, MemberPress est tr\u00e8s facile \u00e0 installer. Apr\u00e8s avoir choisissez votre plan<\/a>Vous pouvez simplement vous rendre \u00e0 l'adresse suivante Plugins > Ajouter nouveau<\/em> dans votre tableau de bord WordPress. Il vous suffit ensuite de t\u00e9l\u00e9charger le fichier du plugin.<\/p>\n\n\n\n
<\/span>MyCred<\/span><\/h3>\n\n\n\nMyCred<\/a> est un plugin de gamification qui s'int\u00e8gre parfaitement \u00e0 MemberPress. Il vous permet de cr\u00e9er un programme de fid\u00e9lit\u00e9 bas\u00e9 sur des points qui divertira et engagera votre public \u00e0 coup s\u00fbr.<\/p>\n\n\n
\n
$\"MyCred$ <\/a><\/figure>\n<\/div>\n\n\n
MyCred vous permet de r\u00e9compenser vos clients avec des points, des badges, des coupons et bien plus encore. Pour commencer, vous devez installer et activer le MemberPress MyCred add-on<\/a> depuis votre tableau de bord WordPress. <\/p>\n\n\n\n
<\/span>Comment cr\u00e9er un programme de fid\u00e9lit\u00e9 avec WordPress (7 strat\u00e9gies)<\/span><\/h2>\n\n\n\n
Maintenant que vous disposez de tous les outils n\u00e9cessaires, d\u00e9couvrons ensemble 7 strat\u00e9gies simples (mais efficaces) pour cr\u00e9er un programme de fid\u00e9lisation de la client\u00e8le \u00e0 l'aide de WordPress !<\/p>\n\n\n\n
<\/span>1. Cr\u00e9er des niveaux de programme<\/span><\/h3>\n\n\n\n
Une excellente fa\u00e7on de concevoir votre programme de fid\u00e9lisation consiste \u00e0 pr\u00e9voir plusieurs niveaux de primes. C'est ce qu'on appelle un programme de fid\u00e9lisation \u00e0 plusieurs niveaux. <\/p>\n\n\n\n
Il n'est pas surprenant que les programmes de fid\u00e9lit\u00e9 \u00e0 plusieurs niveaux soient si populaires, car ils ont un Un retour sur investissement (ROI) 1,8 fois plus \u00e9lev\u00e9<\/a>. Ils vous permettent \u00e9galement d'identifier et de segmenter vos clients les plus pr\u00e9cieux.<\/p>\n\n\n\n
Les programmes \u00e0 plusieurs niveaux ont \u00e9galement l'avantage de cr\u00e9er un effet de mode, ce qui peut inciter les clients \u00e0 opter pour les niveaux les plus \u00e9lev\u00e9s. <\/p>\n\n\n\n
Il est toutefois judicieux de rendre votre programme accessible \u00e0 tous (du moins en apparence). Ainsi, ceux qui n'ont pas les moyens de d\u00e9penser trop peuvent tout de m\u00eame y participer.<\/p>\n\n\n\n
Heureusement, avec MemberPress, vous pouvez facilement cr\u00e9er ce type de structure de programme de fid\u00e9lit\u00e9. Pour commencer, vous devez configurer plusieurs options d'adh\u00e9sion :<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>Vous pouvez ensuite cr\u00e9er des groupes et des <a href=\"https:\/\/memberpress.com\/fr\/blog\/create-better-pricing-tables\/\" target=\"_blank\" rel=\"noopener\" title=\"g\u00e9n\u00e9rer une page de tarification\">g\u00e9n\u00e9rer une page de tarification<\/a>: <\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"yhpcF4O8C32VE1vnZURXosDeg2S0NYGTHZrdRntMz55GYSMuigkPtLxoaLW3EBI6A1KKJCf0qkQVasD6QbrfqjHlNmwdv9lc\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er un groupe dans MemberPress (Tutoriel)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/wzO_lnLl6Lc?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>De cette mani\u00e8re, les utilisateurs peuvent passer d'un niveau de programme \u00e0 l'autre et inversement. Il est \u00e9galement facile pour les clients de comparer les diff\u00e9rents niveaux et avantages.<\/p>\n\n\n\n<p>Par exemple, les clients appartenant au niveau le plus \u00e9lev\u00e9 de votre programme peuvent b\u00e9n\u00e9ficier de remises plus importantes ou recevoir davantage de produits gratuits. Enfin, il est judicieux de configurer des r\u00e8gles pour restreindre l'acc\u00e8s au contenu de votre site :<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"FbojD5q58trhJe0p9A6OXBFzaUncSKiMYDMRHnGQx2NvRi0SCH7AYKg1d9EXcV4lL1mfWZsLeEjvrqaWfBp4GPQmx\"><div class=\"responsive-video\"><iframe title=\"Comment prot\u00e9ger le contenu de WordPress avec MemberPress (Tutoriel des r\u00e8gles)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZMZe-isVTjk?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>Il s'agit d'une fonction utile si vous pr\u00e9voyez d'offrir un contenu premium dans votre programme, tel que des articles, des webinaires ou des cours.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Set_Up_a_Points_System\"><\/span>2. Mettre en place un syst\u00e8me de points <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La mise en place d'un syst\u00e8me de points permet aux clients d'\u00eatre reconnus et r\u00e9compens\u00e9s pour leurs efforts. Si les points peuvent \u00eatre une option int\u00e9ressante, vous pouvez \u00e9galement r\u00e9compenser les membres en leur attribuant des badges, des grades, etc.<\/p>\n\n\n\n<p>La meilleure fa\u00e7on de commencer est d'utiliser le MyCred MemberPress Addon. De cette fa\u00e7on, vous pouvez <a href=\"https:\/\/memberpress.com\/fr\/blog\/4-ways-to-gamify-your-online-wordpress-courses\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ajouter des fonctions de gamification \u00e0 votre programme de fid\u00e9lisation<\/a> et cr\u00e9er un syst\u00e8me dynamique de gestion des points :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin.png\"><img decoding=\"async\" width=\"1024\" height=\"392\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1024x392.png\" alt=\"Plugin MyCred\" class=\"wp-image-52346\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1024x392.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-300x115.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-768x294.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1536x589.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-2048x785.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-444x170.png 444w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-840x322.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1216x466.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1832x702.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-700x268.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-156x60.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1080x414.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>L'une des raisons pour lesquelles cette m\u00e9thode est si efficace est qu'elle permet de rendre votre programme plus attrayant et divertissant. Par exemple, vous pouvez cr\u00e9er des classements o\u00f9 les membres peuvent afficher le nombre de points qu'ils ont gagn\u00e9s. <\/p>\n\n\n\n<p>De plus, de nombreuses actions diff\u00e9rentes peuvent donner lieu \u00e0 l'attribution de points sur votre site. Par exemple, vous pouvez attribuer des points lorsqu'une nouvelle adh\u00e9sion est cr\u00e9\u00e9e ou lorsqu'une adh\u00e9sion existante est renouvel\u00e9e. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Start_a_Referral_Program\"><\/span>3. Lancer un programme d'orientation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En ce qui concerne le mod\u00e8le de fid\u00e9lisation, une autre strat\u00e9gie utile consiste \u00e0 <a href=\"https:\/\/memberpress.com\/fr\/blog\/launch-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"lancer un programme de parrainage\">lancer un programme de parrainage<\/a>. Ainsi, les clients qui recommandent votre entreprise peuvent b\u00e9n\u00e9ficier d'avantages particuliers.<\/p>\n\n\n\n<p>En fait, vous pourriez vouloir r\u00e9mun\u00e9rer vos clients pour leurs recommandations, auquel cas vous cr\u00e9eriez un programme d'affiliation. <a href=\"https:\/\/easyaffiliate.com\/blog\/affiliate-marketing-for-beginners\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Marketing d'affiliation<\/a> est un excellent moyen de <a href=\"https:\/\/memberpress.com\/fr\/blog\/grow-your-business-with-wordpress\/\" target=\"_blank\" rel=\"noopener\" title=\"d\u00e9velopper votre activit\u00e9\">d\u00e9velopper votre activit\u00e9<\/a> et attirer de nouveaux clients. Un programme d'affiliation est \u00e9galement tr\u00e8s facile \u00e0 mettre en place et \u00e0 g\u00e9rer. <\/p>\n\n\n\n<p>De plus, cela vous permet d'\u00e9tablir des relations \u00e9troites et significatives avec vos membres. Pour d\u00e9marrer votre programme de parrainage, vous devrez utiliser une plateforme telle que <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Affiliation facile<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate.png\"><img decoding=\"async\" width=\"1024\" height=\"521\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-1024x521.png\" alt=\"Affiliation facile\" class=\"wp-image-52284\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-1024x521.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-300x152.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-768x390.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-1536x781.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-2048x1041.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-334x170.png 334w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-840x427.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-1216x618.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-1832x931.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-700x356.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-1080x549.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Une fois install\u00e9, vous pouvez utiliser Easy Affiliate pour g\u00e9n\u00e9rer des liens de parrainage pour vos membres. Ainsi, ils peuvent partager leur URL d'affiliation personnalis\u00e9e avec leurs filleuls, et vous pouvez suivre qui effectue r\u00e9ellement un achat ou rejoint votre programme. <\/p>\n\n\n\n<p>Vous pouvez ensuite verser aux membres une commission ou un montant fixe pour chaque recommandation r\u00e9ussie : <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals.png\"><img decoding=\"async\" width=\"1024\" height=\"497\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-1024x497.png\" alt=\"Payez vos membres pour les recommandations en utilisant Easy Affiliate\" class=\"wp-image-52282\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-1024x497.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-768x373.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-1536x745.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-2048x994.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-350x170.png 350w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-840x408.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-1216x590.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-1832x889.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-700x340.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-156x76.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-1080x524.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Sinon, si vous r\u00e9compensez les membres d'une autre mani\u00e8re, vous pouvez d\u00e9finir le montant sur \u201c 0 \u201d. Par exemple, vous pouvez r\u00e9compenser les membres \u00e0 l'aide de coupons, de contenu premium ou de points de fid\u00e9lit\u00e9. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Add_Webinars_to_Your_Program\"><\/span>4. Ajouter des webinaires \u00e0 votre programme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vous pouvez r\u00e9compenser vos clients en leur offrant des cadeaux mon\u00e9taires et des offres, mais vous pr\u00e9f\u00e9rerez peut-\u00eatre leur proposer quelque chose de tout \u00e0 fait unique. Par exemple, vous pouvez mettre en place un programme de fid\u00e9lisation \u00e0 plusieurs niveaux dans le cadre duquel vos meilleurs clients auront acc\u00e8s \u00e0 un contenu de qualit\u00e9 sup\u00e9rieure.<\/p>\n\n\n\n<p>Si tel est le cas, les webinaires constituent l'un des types de contenu les plus attrayants que vous puissiez proposer. Ce format vous offre la possibilit\u00e9 d'\u00e9duquer et d'inspirer votre public. De plus, le caract\u00e8re interactif des webinaires vous permet \u00e9galement de nouer des liens plus personnels avec vos membres.<\/p>\n\n\n\n<p>De plus, c'est une strat\u00e9gie tr\u00e8s flexible. Comme c'est vous qui d\u00e9cidez de la date, de l'heure et des autres d\u00e9tails, vous pouvez choisir l'option qui vous convient le mieux. Par exemple, si vous \u00eates un influenceur sur les r\u00e9seaux sociaux et que vous avez un emploi de 9 h \u00e0 17 h, vous pr\u00e9f\u00e9rerez peut-\u00eatre organiser une s\u00e9ance de questions-r\u00e9ponses en direct pendant le week-end :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar.png\"><img decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-1024x579.png\" alt=\"Un exemple de webinaire\" class=\"wp-image-52335\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-1024x579.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-300x170.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-768x434.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-1536x869.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-301x170.png 301w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-840x475.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-1209x684.png 1209w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-1821x1030.png 1821w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-700x396.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-1080x611.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar.png 1961w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>D'autre part, si vous \u00eates un leader du secteur, vous souhaiterez peut-\u00eatre \u00e9galement organiser des conf\u00e9rences. Dans ce cas, vous pouvez enregistrer vos vid\u00e9os afin qu'elles soient disponibles \u00e0 tout moment de la journ\u00e9e. Cela rendra la t\u00e2che plus facile \u00e0 vos clients. <\/p>\n\n\n\n<p>Pour commencer, vous devez installer MemberPress. Ensuite, vous pouvez associer notre plugin \u00e0 <a href=\"https:\/\/memberpress.com\/fr\/addons\/?s=webinar\" target=\"_blank\" rel=\"noopener\" title=\"de nombreux plugins compatibles\">l'un des plugins de webinaire compatibles<\/a> que nous proposons. Par exemple, vous pouvez <a href=\"https:\/\/memberpress.com\/fr\/blog\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noopener\" title=\"\">cr\u00e9er un webinaire<\/a> avec <a href=\"https:\/\/memberpress.com\/fr\/addons\/crowdcast-2\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Crowdcast<\/a> pour organiser des sessions interactives. Ou bien.., <a href=\"https:\/\/memberpress.com\/fr\/addons\/gotowebinar\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Webinaire GoTo<\/a> est une excellente option pour les conf\u00e9rences virtuelles. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Create_a_Members-Only_Podcast\"><\/span>5. Cr\u00e9er un podcast r\u00e9serv\u00e9 aux membres<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La popularit\u00e9 des podcasts a augment\u00e9 rapidement ces derni\u00e8res ann\u00e9es. Par exemple, 82 millions de personnes <a href=\"https:\/\/www.statista.com\/topics\/3170\/podcasting\/#topicOverview\" target=\"_blank\" rel=\"noopener\" title=\"\">\u00e9cout\u00e9 un podcast<\/a> en 2021. De plus, ce chiffre devrait atteindre 100 millions d'ici 2024. <\/p>\n\n\n\n<p>C'est pourquoi un podcast pourrait \u00eatre un excellent compl\u00e9ment \u00e0 votre programme de fid\u00e9lisation. Avec MemberPress, vous pouvez le configurer de mani\u00e8re \u00e0 ce que vos clients les plus fid\u00e8les puissent d\u00e9bloquer des contenus audio exclusifs. <\/p>\n\n\n\n<p>Pour <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-start-a-podcast\/\" target=\"_blank\" rel=\"noopener\" title=\"\">cr\u00e9er un podcast<\/a>, vous devrez ajouter un plugin de podcasting \u00e0 votre site. Le <a href=\"https:\/\/memberpress.com\/fr\/addons\/seriously-simple-podcasting-castos\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress Int\u00e9gration de Castos<\/a> est une excellente option :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin.png\"><img decoding=\"async\" width=\"1024\" height=\"421\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-1024x421.png\" alt=\"Fiche Castos\" class=\"wp-image-52349\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-1024x421.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-300x123.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-768x315.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-1536x631.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-2048x841.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-414x170.png 414w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-840x345.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-1216x499.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-1832x752.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-700x287.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-156x64.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-1080x444.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Il s'agit d'un plugin gratuit qui vous permet d'automatiser l'ensemble du processus de gestion des abonn\u00e9s et de cr\u00e9er une communaut\u00e9 florissante. Par exemple, vous pouvez configurer votre programme de fid\u00e9lit\u00e9 de mani\u00e8re \u00e0 ce que lorsqu'un client s'inscrit, il soit automatiquement ajout\u00e9 \u00e0 votre podcast en tant qu'abonn\u00e9 priv\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Offer_VIP_Deals\"><\/span>6. Proposer des offres VIP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les r\u00e9compenses non mon\u00e9taires peuvent \u00eatre tr\u00e8s efficaces, mais vous pr\u00e9f\u00e9rerez peut-\u00eatre offrir des incitations financi\u00e8res pour encourager les clients \u00e0 adh\u00e9rer \u00e0 votre programme de fid\u00e9lit\u00e9. Si le versement d'une commission n'est pas possible pour votre entreprise, vous pouvez toujours proposer des offres VIP exclusives :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals.png\"><img decoding=\"async\" width=\"1024\" height=\"507\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-1024x507.png\" alt=\"Un exemple de programme de fid\u00e9lisation avec des offres VIP\" class=\"wp-image-52342\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-1024x507.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-300x149.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-768x380.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-1536x761.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-343x170.png 343w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-840x416.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-1216x602.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-1832x908.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-700x347.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-1080x535.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals.png 1861w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Heureusement, vous n'avez besoin que de MemberPress pour b\u00e9n\u00e9ficier de cette fonctionnalit\u00e9 sur votre site. Une fois que vous avez <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"cr\u00e9\u00e9 votre code de r\u00e9duction\">cr\u00e9\u00e9 vos codes de r\u00e9duction<\/a>Vous pouvez les envoyer \u00e0 vos clients lorsqu'ils s'inscrivent \u00e0 votre programme. <\/p>\n\n\n\n<p>En outre, pour maintenir l'engagement des membres, vous pouvez leur accorder des r\u00e9ductions lorsqu'ils gagnent un certain nombre de points. Vous pouvez \u00e9galement r\u00e9compenser les clients lorsqu'ils passent au niveau sup\u00e9rieur de votre programme. <\/p>\n\n\n\n<p>Vous pouvez rendre les coupons disponibles dans votre tableau de bord client, ou vous pouvez int\u00e9grer votre site \u00e0 un service de <a href=\"https:\/\/memberpress.com\/fr\/blog\/best-email-software-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"fournisseur de services de marketing par courrier \u00e9lectronique\">fournisseur de services de marketing par courrier \u00e9lectronique<\/a>. De cette fa\u00e7on, vous pouvez envoyer des offres directement dans la bo\u00eete de r\u00e9ception de vos membres. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Create_a_Resource_Library\"><\/span>7. Cr\u00e9er une biblioth\u00e8que de ressources<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Une biblioth\u00e8que de ressources est un excellent moyen d'organiser et de stocker des tonnes de documents pour vos membres. Lorsque votre contenu est facile \u00e0 trouver, \u00e0 consulter et \u00e0 visualiser, l'exp\u00e9rience utilisateur (UX) est excellente. <\/p>\n\n\n\n<p>Par exemple, vous pouvez compiler des ressources num\u00e9riques telles que des livres \u00e9lectroniques, des enregistrements de webinaires, des articles de blog, des recettes, des listes de contr\u00f4le, des guides, etc. Ainsi, lorsque les clients se connectent \u00e0 leur compte, ils peuvent acc\u00e9der rapidement et facilement \u00e0 toutes vos ressources :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example.png\"><img decoding=\"async\" width=\"1024\" height=\"485\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-1024x485.png\" alt=\"Un exemple de biblioth\u00e8que de ressources\" class=\"wp-image-52372\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-1024x485.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-300x142.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-768x364.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-1536x728.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-2048x971.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-359x170.png 359w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-840x398.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-1216x576.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-1832x868.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-700x332.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-156x74.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-1080x512.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Pour commencer, vous devrez cr\u00e9er une page Web personnalis\u00e9e dans WordPress. Celle-ci servira de plateforme centrale pour les membres de votre programme de fid\u00e9lit\u00e9 et contiendra tous les documents pertinents. <\/p>\n\n\n\n<p>Vous pouvez ensuite utiliser un outil comme MemberPress pour <a href=\"https:\/\/memberpress.com\/fr\/blog\/roles-based-content-protection-memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\">restreindre l'acc\u00e8s<\/a> \u00e0 votre biblioth\u00e8que. Une fois le syst\u00e8me mis en place, seuls les utilisateurs connect\u00e9s ou ceux d'un certain niveau de programme peuvent d\u00e9bloquer l'acc\u00e8s total au contenu premium. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les programmes de fid\u00e9lisation sont un excellent moyen de <a href=\"https:\/\/memberpress.com\/fr\/blog\/improve-membership-site-conversions-with-these-trust-factors\/\" target=\"_blank\" rel=\"noopener\" title=\"\">instaurer la confiance<\/a>, entretenir les relations avec les clients et am\u00e9liorer les taux de fid\u00e9lisation. Heureusement, il est facile de cr\u00e9er un programme de fid\u00e9lit\u00e9, que vous choisissiez d'offrir un syst\u00e8me \u00e0 points, des fonctionnalit\u00e9s de gamification ou m\u00eame un programme de parrainage.<\/p>\n\n\n\n<p>Pour r\u00e9sumer, voici comment cr\u00e9er un programme de fid\u00e9lit\u00e9 pour vos clients avec WordPress :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Cr\u00e9er des niveaux de programme avec <a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress<\/a>.<\/li>\n\n\n\n<li>Mettre en place un syst\u00e8me de points en utilisant <a href=\"https:\/\/mycred.me\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MyCred<\/a>.<\/li>\n\n\n\n<li>Lancez un programme de parrainage avec <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Affiliation facile<\/a>.<\/li>\n\n\n\n<li>Ajoutez des webinaires \u00e0 votre programme.<\/li>\n\n\n\n<li>Cr\u00e9er un podcast r\u00e9serv\u00e9 aux membres.<\/li>\n\n\n\n<li>Proposer des offres VIP.<\/li>\n\n\n\n<li>Cr\u00e9er une biblioth\u00e8que de ressources.<\/li>\n<\/ol>\n\n\n\n<p>Avez-vous des questions sur la fa\u00e7on de cr\u00e9er un programme de fid\u00e9lit\u00e9 avec WordPress ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>\n\n\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>One of the easiest ways to improve your customer retention rates is to create a loyalty program. However, it can be time consuming. Plus, if you\u2019re not very tech savvy, you might not know where to begin. Fortunately, it\u2019s simple to create a loyalty program with WordPress. You can set up different program levels, create [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":55643,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: how to create a loyalty program\r\n\r\nThis BOFU post should explain to small business owners (B+M and digital) that they can create their own customer loyalty program using WordPress with MemberPress, Easy Affiliate, and MyCred.\r\n\r\nKeep the tutorial-style how-to instructions basic and top-level. Use H2 for the \"tools\" section, with H3s for each tool with a basic overview:\r\n\r\n-WordPress: to host the program website and all its content.\r\n- MemberPress: to allow users to register for the loyalty program at varying levels; protect content.\r\n- MyCred: gamification plugin; integrates with MP (link below); supports points programs and coupons (though coupons can also be created\/managed in MP). \r\n\r\nCreate a separate section for each potential program element and include:\r\n\r\n- Mention of the tool that supports that element\r\n- At least one hypothetical scenario\r\n- Specific benefits of the element\r\n\r\nHere are the possible program elements:\r\n\r\n- Program levels (MP): good place to give top-level info on memberships\/groups\/pricing page; use videos\r\n- Rewards program (Easy Affiliate): essentially an affiliate program\r\n- Points program (MyCred integration directory URL: https:\/\/memberpress.com\/addons\/mycred\/)\r\n- Webinars (link to MP integrations directory URL: https:\/\/memberpress.com\/addons?s=webinar)\r\n- Podcasts (link to MP integrations directory URL: https:\/\/memberpress.com\/addons?s=podcast)\r\n- VIP deals like special coupons and early access to sales\r\n- Resource library","footnotes":""},"categories":[134,94],"tags":[1556,587],"class_list":{"0":"post-51592","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-2","8":"category-marketing","9":"tag-converter","10":"tag-customer-retention","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Loyalty programs are a great way to build trust and increase retention rates. Here are seven strategies to create a successful loyalty program for customers!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"converter,customer retention\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/create-loyalty-program\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Create a Loyalty Program with WordPress (7 Strategies)\" \/>\n\t\t<meta property=\"og:description\" content=\"Loyalty programs are a great way to build trust and increase retention rates. 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