{"id":51606,"date":"2023-03-28T05:00:00","date_gmt":"2023-03-28T09:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=51606"},"modified":"2026-03-02T11:18:17","modified_gmt":"2026-03-02T16:18:17","slug":"how-to-raise-prices-without-losing-customers","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-raise-prices-without-losing-customers\/","title":{"rendered":"Comment augmenter les prix sans perdre de clients (et m\u00eame faire en sorte qu'ils vous aiment davantage)"},"content":{"rendered":"<p>Vous avez examin\u00e9 vos finances sous tous les angles et vous vous \u00eates rendu compte qu'il n'y avait pas d'autre choix. <strong>Pour assurer la p\u00e9rennit\u00e9 de votre entreprise, vous devez augmenter les prix.<\/strong>. Mais vous voulez maintenant savoir comment augmenter les prix <strong>sans perdre de clients<\/strong>.\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d121f25b94c\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d121f25b94c\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-raise-prices-without-losing-customers\/#5_Ways_to_Create_Value_Without_Major_Expenditure\" >5 fa\u00e7ons de cr\u00e9er de la valeur (sans d\u00e9penses majeures)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-raise-prices-without-losing-customers\/#1_Build_an_Online_Community\" >1. Cr\u00e9er une communaut\u00e9 en ligne<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-raise-prices-without-losing-customers\/#2_Create_a_Customer_Resource_Hub\" >2. Cr\u00e9er un centre de ressources pour les clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-raise-prices-without-losing-customers\/#3_Set_Up_a_Points-Based_Customer_Loyalty_Plan\" >3. Mettre en place un plan de fid\u00e9lisation de la client\u00e8le par points<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-raise-prices-without-losing-customers\/#4_Big_Up_the_FOMO\" >4. Accro\u00eetre le FOMO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-raise-prices-without-losing-customers\/#5_Upload_and_Share_Quality_Content\" >5. T\u00e9l\u00e9charger et partager du contenu de qualit\u00e9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-raise-prices-without-losing-customers\/#Switch_Up_your_Pricing_Model_and_Keep_Prices_Competitive\" >Modifiez votre mod\u00e8le de tarification et maintenez des prix comp\u00e9titifs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-raise-prices-without-losing-customers\/#Add_a_VIP_Level\" >Ajouter un niveau VIP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-raise-prices-without-losing-customers\/#Subscription-Based_Pricing\" >Tarification par abonnement<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-raise-prices-without-losing-customers\/#How_to_%E2%80%9CBreak_the_News%E2%80%9D_About_Raised_Prices_Without_Losing_Customers\" >Comment annoncer une hausse des prix sans perdre de clients ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-raise-prices-without-losing-customers\/#1_Dont_Hesitate_Communicate\" >1. Ne pas h\u00e9siter, communiquer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-raise-prices-without-losing-customers\/#2_Use_Transparent_Lanuage\" >2. Utiliser un langage transparent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-raise-prices-without-losing-customers\/#3_Lead_With_the_Extra_Value_Youve_Created\" >3. Mettez en avant la valeur ajout\u00e9e que vous avez cr\u00e9\u00e9e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-raise-prices-without-losing-customers\/#4_Explain_the_Essentials\" >4. Expliquer les \u00e9l\u00e9ments essentiels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-raise-prices-without-losing-customers\/#5_Skip_%E2%80%9CSorry%E2%80%9D\" >5. Sauter \"Sorry\"<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-raise-prices-without-losing-customers\/#6_Let_Your_Customers_Know_How_Much_You_Appreciate_Their_Business\" >6. Faites savoir \u00e0 vos clients \u00e0 quel point vous appr\u00e9ciez leur travail\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-raise-prices-without-losing-customers\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><strong>Nous avons ce qu'il vous faut.<\/strong><\/p>\n\n\n\n<p>Bien que personne n'appr\u00e9cie la r\u00e9alit\u00e9 de l'augmentation des co\u00fbts, il s'agit bien d'une r\u00e9alit\u00e9. Mais ce qui peut aider \u00e0 faire passer la nouvelle plus facilement, c'est d'avoir quelque chose \u00e0 montrer.\u00a0<\/p>\n\n\n\n<p>Lisez la suite pour savoir comment vous pouvez <strong>cr\u00e9er plus de valeur pour vos clients<\/strong> et <strong>augmenter les recettes<\/strong> sans d\u00e9penser une fortune. Nous vous pr\u00e9sentons les outils dont vous avez besoin pour commencer d\u00e8s aujourd'hui.\u00a0<\/p>\n\n\n\n<p>Nous aborderons \u00e9galement les sujets suivants <strong>comment communiquer les nouvelles<\/strong> tout en maintenant une relation positive avec vos clients.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/friends.webp\"><img decoding=\"async\" width=\"480\" height=\"400\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/friends.webp\" alt=\"\" class=\"wp-image-53854\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/friends.webp 480w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/friends-300x250.webp 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/friends-204x170.webp 204w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/friends-156x130.webp 156w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Ways_to_Create_Value_Without_Major_Expenditure\"><\/span>5 fa\u00e7ons de cr\u00e9er de la valeur (sans d\u00e9penses majeures)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cr\u00e9er de la valeur pour vos clients ne signifie pas n\u00e9cessairement investir des sommes consid\u00e9rables dans de nouveaux produits ou services.\u00a0<\/p>\n\n\n\n<p>Voici quelques exemples d'outils gratuits <strong>des options peu co\u00fbteuses<\/strong> que vous pouvez appliquer \u00e0 votre entreprise. Que vous soyez un <strong>brique et mortier<\/strong> magasin, <strong>commerce \u00e9lectronique <\/strong>magasin, en ligne <strong>service<\/strong>ou <strong>l'adh\u00e9sion <\/strong>vous trouverez ci-dessous une suggestion qui vous convient.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Build_an_Online_Community\"><\/span>1. Cr\u00e9er une communaut\u00e9 en ligne<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.forbes.com\/sites\/shephyken\/2022\/10\/23\/customer-loyalty-comes-from-an-emotional-connection\/?sh=27f190aa682a\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Loyaut\u00e9 \u00e9motionnelle<\/a> n'est pas un mot \u00e0 la mode dans le monde des affaires pour une raison bien pr\u00e9cise. Les consommateurs qui ont un lien \u00e9motionnel avec une marque ont une plus grande capacit\u00e9 de r\u00e9action. <a href=\"https:\/\/martechseries.com\/sales-marketing\/customer-experience-management\/motistas-study-results-conclude-emotional-connection-key-brand-success\/#:~:text=The%20report%20concludes%20that%20customers,customers%20that%20are%20merely%20satisfied.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">306% plus grande valeur \u00e0 vie<\/a> que les clients simplement \"satisfaits\".\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT.jpg\"><img decoding=\"async\" width=\"1024\" height=\"696\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-1024x696.jpg\" alt=\"Cr\u00e9er un forum de discussion avec bbPress FT\" class=\"wp-image-16334\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-1024x696.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-300x204.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-768x522.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-250x170.jpg 250w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-840x571.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-1007x684.jpg 1007w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-700x476.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-156x106.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-1080x734.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>La cr\u00e9ation d'une communaut\u00e9 en ligne est un excellent moyen de stimuler la connectivit\u00e9 \u00e9motionnelle. Avec une communaut\u00e9 en ligne, vous donnez \u00e0 vos clients une plateforme pour unir leurs forces, communiquer entre eux et se sentir plus proches de votre marque.\u00a0<\/p>\n\n\n\n<p>MemberPress est un moyen rapide, facile et abordable de cr\u00e9er une communaut\u00e9 en ligne directement sur votre site Web WordPress.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/memberpress.com\/fr\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/#How_to_Add_a_Forum_to_Your_WordPress_Website_with_bbPress\" title=\"\">MemberPress avec int\u00e9gration de BbPress<\/a><\/h4>\n\n\n\n<p>MemberPress est le plugin WordPress d'adh\u00e9sion #1 au monde. Nous travaillons continuellement pour offrir de nouvelles fonctionnalit\u00e9s et int\u00e9grations afin que vous puissiez cr\u00e9er l'exp\u00e9rience en ligne parfaite pour vos clients.\u00a0<\/p>\n\n\n\n<p>L'une de ces int\u00e9grations transparentes se fait par le biais d'un plugin de forum gratuit, <a href=\"https:\/\/bbpress.org\/\" target=\"_blank\" rel=\"noopener\" title=\"\">bbPress<\/a>.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin.png\"><img decoding=\"async\" width=\"1024\" height=\"606\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-1024x606.png\" alt=\"bbPress Plugin WordPress\" class=\"wp-image-16333\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-1024x606.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-300x177.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-768x454.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-287x170.png 287w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-840x497.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-1157x684.png 1157w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-700x414.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-156x92.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-1080x639.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Avec MemberPress et bbPress, vous pouvez inviter vos clients \u00e0 rejoindre une communaut\u00e9 exclusive sur votre propre site web. Dans votre espace membre priv\u00e9, les clients peuvent partager leurs exp\u00e9riences, contribuer au contenu et se soutenir mutuellement.\u00a0<\/p>\n\n\n\n<p>Faites-leur miroiter des offres et des contenus exclusifs.<\/p>\n\n\n\n<p>Members' areas are also a great source of customer data. You can\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9couvrez les pr\u00e9f\u00e9rences de vos clients<\/li>\n\n\n\n<li>Adaptez votre contenu pour stimuler l'engagement<\/li>\n\n\n\n<li>Cr\u00e9er des exp\u00e9riences personnalis\u00e9es\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Et faire toutes sortes d'autres choses utiles !<\/p>\n\n\n\n<p>D\u00e9couvrez comment ajouter un forum \u00e0 votre site Web WordPress dans cette section. <a href=\"https:\/\/memberpress.com\/fr\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/#How_to_Add_a_Forum_to_Your_WordPress_Website_with_bbPress\" target=\"_blank\" rel=\"noopener\" title=\"\">un guide complet \u00e9tape par \u00e9tape<\/a>.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_a_Customer_Resource_Hub\"><\/span>2. Cr\u00e9er un centre de ressources pour les clients<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vos clients tirent-ils le meilleur parti de votre produit ou service ?<\/p>\n\n\n\n<p>Proposer des ressources utiles est un excellent moyen d'informer les visiteurs de votre site sur vos produits et de cr\u00e9er de la valeur pour eux sans d\u00e9penser beaucoup.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub.png\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-1024x502.png\" alt=\"Centre de ressources pour les clients en r\u00e9cession de Fiverr\" class=\"wp-image-52677\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-1024x502.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-300x147.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-768x377.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-1536x754.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-347x170.png 347w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-840x412.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-1216x597.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-700x343.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-1080x530.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub.png 1647w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Le centre de r\u00e9cession de Fiverr offre une aide \u00e0 la demande, des articles et des guides pour les propri\u00e9taires de petites entreprises.<\/figcaption><\/figure>\n\n\n\n<p>Cr\u00e9ez une page sur votre site web avec des tutoriels, des conseils, des astuces et des FAQ. Rendez-les amusants et accessibles. Il n'est pas n\u00e9cessaire de r\u00e9diger un manuel volumineux contenant du jargon technique - il suffit de quelques pages faciles \u00e0 dig\u00e9rer contenant des instructions et des conseils simples.<\/p>\n\n\n\n<p>Envisagez de proposer des conseils sous diff\u00e9rentes formes. Certaines personnes pr\u00e9f\u00e8rent les instructions \u00e9crites, tandis que d'autres pr\u00e9f\u00e8rent les tutoriels vid\u00e9o o\u00f9 elles peuvent voir exactement ce qui se passe.\u00a0<\/p>\n\n\n\n<p>Avec MemberPress, vous pouvez facilement organiser votre contenu dans une <a href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-courses-visual-builder\/\" target=\"_blank\" rel=\"noopener\" title=\"\">mini-cours<\/a> afin que les clients disposent de toutes les informations dont ils ont besoin en un seul endroit.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/memberpress.com\/fr\/addons\/memberpress-courses\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Cours sur MemberPress<\/a><\/h4>\n\n\n\n<p>Les <a href=\"https:\/\/memberpress.com\/fr\/addons\/memberpress-courses\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Cours sur MemberPress<\/a> est fourni avec chaque plan MemberPress. Gr\u00e2ce \u00e0 son cr\u00e9ateur de cours par glisser-d\u00e9poser, il est tr\u00e8s facile d'organiser votre contenu et de construire un programme d'\u00e9tudes.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"uaI8DQKn1l9BqFYiMyxsp6djgH752PWhz4wSNJAUTRVCXfeEZ3cO\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er et vendre des cours en ligne sur WordPress en 2024 (MemberPress Courses)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WOedEnUBozw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">REGARDER &gt;&gt; COMMENT CR\u00c9ER UN COURS DANS MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<p>MemberPress Courses vous permet \u00e9galement de rendre les cours exclusifs et de les vendre sur votre site comme source de revenus r\u00e9currents.\u00a0<\/p>\n\n\n\n<p>Mais si votre objectif est de cr\u00e9er un centre de ressources pour les clients, vous pouvez le rendre gratuit et ouvert \u00e0 l'ensemble de votre client\u00e8le.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Set_Up_a_Points-Based_Customer_Loyalty_Plan\"><\/span>3. Mettre en place un plan de fid\u00e9lisation de la client\u00e8le par points<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Avez-vous d\u00e9j\u00e0 choisi une entreprise plut\u00f4t qu'un concurrent pour gagner des points dans le cadre de son programme de fid\u00e9lisation des clients ?<\/p>\n\n\n\n<p>des consommateurs, <a href=\"https:\/\/www.yotpo.com\/the-state-of-brand-loyalty-2022\/loyal-shoppers-go-the-extra-mile\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"><strong>83% <\/strong>consommateurs<\/a> disent que le fait d'appartenir \u00e0 un programme de fid\u00e9lisation les incite \u00e0 acheter \u00e0 nouveau aupr\u00e8s d'une marque.<\/p>\n\n\n\n<p>Pensez-y. N'avons-nous pas tous achet\u00e9 quelque chose que nous n'aurions pas achet\u00e9 autrement juste parce que nous avions des points de fid\u00e9lit\u00e9 \u00e0 utiliser ? Je sais que c'est le cas !<\/p>\n\n\n\n<p>des consommateurs qui participent \u00e0 un programme de fid\u00e9lisation de la client\u00e8le, <strong><a href=\"https:\/\/www.pymnts.com\/study\/relationship-commerce-brand-engagement-subscriptions-memberships-loyalty-programs\/?cache=skip#wpcf7-f1318953-o1?download=true\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">76%<\/a> <\/strong>disent qu'ils ach\u00e8tent davantage en cons\u00e9quence. Ce chiffre passe \u00e0 <strong>93.3% <\/strong>lorsque la marque a une meilleure compr\u00e9hension de leurs pr\u00e9f\u00e9rences d'achat.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers.png\"><img decoding=\"async\" width=\"598\" height=\"536\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers.png\" alt=\"Les programmes de fid\u00e9lisation de la client\u00e8le sont efficaces\" class=\"wp-image-52678\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers.png 598w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers-300x269.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers-190x170.png 190w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers-578x518.png 578w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers-156x140.png 156w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><\/figure>\n\n\n\n<p>En tant que chef d'entreprise, les programmes de fid\u00e9lisation de la client\u00e8le vous aident \u00e0 conserver vos clients. Et cela vous permet d'augmenter votre chiffre d'affaires, <a href=\"https:\/\/www.coniq.com\/resources\/customer-loyalty-program-statistics-trends\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">augmenter les renvois<\/a>et d'\u00e9largir votre client\u00e8le.\u00a0<\/p>\n\n\n\n<p>Du point de vue du client, les programmes de fid\u00e9lisation cr\u00e9ent de la valeur en lui permettant d'\u00e9changer des points, des r\u00e9ductions et des bons et de vivre une exp\u00e9rience plus personnalis\u00e9e.\u00a0<\/p>\n\n\n\n<p>Vous pensez peut-\u00eatre que les programmes de fid\u00e9lisation sont difficiles \u00e0 g\u00e9rer ou co\u00fbteux. Mais il existe aujourd'hui des moyens accessibles d'int\u00e9grer les programmes de fid\u00e9lisation dans votre entreprise.\u00a0<\/p>\n\n\n\n<p>Si vous g\u00e9rez un site web WordPress, rien de plus facile avec <a href=\"https:\/\/memberpress.com\/go\/mycred\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">myCred<\/a>.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/memberpress.com\/go\/mycred\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">MyCred<\/a><\/h4>\n\n\n\n<p>MyCred est un syst\u00e8me intelligent de <strong>syst\u00e8me de gestion des points <\/strong>qui r\u00e9compense les clients qui interagissent avec votre marque sur votre site web.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage.png\"><img decoding=\"async\" width=\"1024\" height=\"463\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage-1024x463.png\" alt=\"Page d&#039;accueil du plugin mycred\" class=\"wp-image-25910\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage-1024x463.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage-300x136.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage-768x347.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage-1536x694.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage.png 1542w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Ajouter <strong><a href=\"https:\/\/memberpress.com\/fr\/blog\/4-ways-to-gamify-your-online-wordpress-courses\/\" target=\"_blank\" rel=\"noopener\" title=\"\">gamification <\/a><\/strong>Les clients peuvent \u00e9changer leurs points contre de l'argent r\u00e9el ou des bons de r\u00e9duction \u00e0 utiliser en magasin. Les clients peuvent \u00e9changer leurs points contre de l'argent r\u00e9el et des coupons \u00e0 utiliser en magasin.<\/p>\n\n\n\n<p>De plus, myCred est <strong>gratuit <\/strong>et open-source. Tout ce que vous avez \u00e0 faire est de le t\u00e9l\u00e9charger depuis le d\u00e9p\u00f4t de WordPress.<\/p>\n\n\n\n<p>Oh, et <a href=\"https:\/\/memberpress.com\/fr\/addons\/mycred\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Il se trouve qu'il s'int\u00e8gre \u00e9galement \u00e0 MemberPress<\/a>! C'est bien beau. <a href=\"https:\/\/memberpress.com\/fr\/blog\/membership-engagement\/\" title=\"\">Promouvoir l'engagement<\/a> en r\u00e9compensant les membres qui laissent des commentaires sur vos vid\u00e9os, r\u00e9digent un avis sur un produit, participent \u00e0 un \u00e9v\u00e9nement ou partagent du contenu.\u00a0<\/p>\n\n\n\n<p>En savoir plus sur l'int\u00e9gration de myCred avec MemberPress <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-level-up-user-experience-with-the-memberpress-mycred-integration\/#What_is_myCred\" target=\"_blank\" rel=\"noopener\" title=\"\">ici<\/a>.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Big_Up_the_FOMO\"><\/span>4. Accro\u00eetre le FOMO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Montrez \u00e0 vos clients que des personnes r\u00e9elles font suffisamment confiance \u00e0 votre marque pour l'acheter et l'utiliser, m\u00eame \u00e0 un prix plus \u00e9lev\u00e9.<\/p>\n\n\n\n<p>La FOMO (fear of missing out) est le sentiment d'anxi\u00e9t\u00e9 que l'on ressent \u00e0 l'id\u00e9e de ne pas participer \u00e0 quelque chose. Il s'agit d'un principe tr\u00e8s familier : \"Si tout le monde le fait, qu'est-ce que je rate ? Cela doit \u00eatre bon\/valoir l'argent\".\u00a0<\/p>\n\n\n\n<p>D\u00e9clenchez le FOMO en affichant la preuve sociale sur votre site web, et augmentez les chances (A) que vos clients restent et (B) que de nouveaux clients s'inscrivent.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/memberpress.com\/go\/trustpulse\/trial\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">TrustPulse<\/a>, <a href=\"https:\/\/memberpress.com\/go\/fomo\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">FOMO<\/a>et la notification X<\/h4>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/trustpulse\/trial\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">TrustPulse<\/a>, <a href=\"https:\/\/memberpress.com\/go\/fomo\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">FOMO<\/a> et <a href=\"https:\/\/notificationx.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Notification X<\/a> sont au nombre de trois <a href=\"https:\/\/memberpress.com\/fr\/blog\/fomo-marketing\/#2_Fomo\" target=\"_blank\" rel=\"noopener\" title=\"\">Outils de marketing FOMO<\/a> que vous pouvez utiliser sur votre site web.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot.png\"><img decoding=\"async\" width=\"1024\" height=\"511\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot-1024x511.png\" alt=\"Page d&#039;accueil FOMO\" class=\"wp-image-30393\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot-1024x511.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot-300x150.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot-768x383.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot-1536x766.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot.png 1897w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Page d'accueil de Fomo<\/figcaption><\/figure>\n\n\n\n<p>Configurez-les pour qu'ils affichent des notifications discr\u00e8tes sur votre site web chaque fois qu'une personne interagit avec votre marque en ligne. Voici quelques exemples :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lorsqu'une personne effectue un achat<\/strong><\/li>\n\n\n\n<li><strong>Lorsqu'une personne s'inscrit \u00e0 une lettre d'information<\/strong><\/li>\n\n\n\n<li><strong>Lorsque quelqu'un laisse un commentaire<\/strong><\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/fomo\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">FOMO<\/a> s'int\u00e8gre \u00e9galement facilement \u00e0 WordPress pour afficher une notification lorsqu'un nouveau membre s'inscrit.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Upload_and_Share_Quality_Content\"><\/span>5. T\u00e9l\u00e9charger et partager du contenu de qualit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Expertise, autorit\u00e9 et fiabilit\u00e9<\/strong> - <a href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-google-e-a-t\/\" title=\"\">E.A.T. Il s'agit des trois facteurs utilis\u00e9s par Google pour mesurer la qualit\u00e9 d'une page.<\/a>.\u00a0<\/p>\n\n\n\n<p>Ce sont \u00e9galement les facteurs que vos consommateurs mesurent (consciemment ou inconsciemment) lorsqu'ils interagissent avec votre marque en ligne.\u00a0<\/p>\n\n\n\n<p>Si votre marque donne l'impression d'\u00eatre de mauvaise qualit\u00e9, vos clients seront moins enclins \u00e0 rester apr\u00e8s une hausse de prix.\u00a0<\/p>\n\n\n\n<p>Cependant, si vous pouvez montrer et partager votre expertise, votre autorit\u00e9 et votre fiabilit\u00e9, vos clients seront plus enclins \u00e0 payer un suppl\u00e9ment.\u00a0<\/p>\n\n\n\n<p><strong>Se concentrer sur la cr\u00e9ation d'un contenu de haute qualit\u00e9<\/strong> tels que des vid\u00e9os, des articles de blog, des podcasts, etc. qui sont int\u00e9ressants, pertinents et\/ou utiles pour vos clients.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_72052374ab9a3942f438e34c3e64d700\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-do-video-production-on-the-cheap\/\"  target=\"_blank\" class=\"button button-blue center\">LEARN >> How to Do Video Production on the Cheap<\/a>\n<\/div>\n\n\n\n\n<p>Par exemple, si vous vendez du mat\u00e9riel de cyclisme, cr\u00e9ez des vid\u00e9os \u00e9ducatives sur la mani\u00e8re d'entretenir votre v\u00e9lo ou passez en revue les meilleurs produits de cyclisme sur le march\u00e9.\u00a0<\/p>\n\n\n\n<p>Pour en savoir plus sur Google EAT, consultez <a href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-google-e-a-t\/#An_Introduction_to_Google_EAT_SEO\" target=\"_blank\" rel=\"noopener\" title=\"\">cet article<\/a>.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/memberpress.com\/go\/flexclip\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">FlexClip<\/a><\/h4>\n\n\n\n<p>Le contenu vid\u00e9o est particuli\u00e8rement efficace pour susciter l'int\u00e9r\u00eat des clients. Mais si le contenu de votre vid\u00e9o peut \u00eatre excellent, la qualit\u00e9 de la vid\u00e9o elle-m\u00eame est tout aussi importante.<\/p>\n\n\n\n<p>Avec <a href=\"https:\/\/memberpress.com\/go\/flexclip\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">FlexClip<\/a>vous pouvez cr\u00e9er des vid\u00e9os de qualit\u00e9 professionnelle sans aucune connaissance ou exp\u00e9rience pr\u00e9alable en mati\u00e8re de montage.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage.png\"><img decoding=\"async\" width=\"1024\" height=\"562\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-1024x562.png\" alt=\"Page d&#039;accueil de FlexClip\" class=\"wp-image-52680\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-1024x562.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-300x165.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-768x422.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-310x170.png 310w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-840x461.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-1216x668.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-700x384.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-156x86.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-1080x593.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage.png 1466w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Gr\u00e2ce \u00e0 son interface \"glisser-d\u00e9poser\", \u00e0 ses milliers d'images et de pistes musicales libres de droits et \u00e0 ses mod\u00e8les d'animation, la r\u00e9alisation de vid\u00e9os attrayantes est un jeu d'enfant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Switch_Up_your_Pricing_Model_and_Keep_Prices_Competitive\"><\/span>Modifiez votre mod\u00e8le de tarification et maintenez des prix comp\u00e9titifs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Avez-vous envisag\u00e9 d'autres moyens de g\u00e9n\u00e9rer des revenus qui vous permettraient de maintenir des prix comp\u00e9titifs ?\u00a0<\/p>\n\n\n\n<p>L'adoption ou l'introduction des diff\u00e9rents mod\u00e8les de tarification ci-dessous peut vous aider \u00e0 g\u00e9n\u00e9rer des revenus r\u00e9currents et \u00e0 r\u00e9duire votre d\u00e9pendance \u00e0 l'\u00e9gard des ventes ponctuelles.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Add_a_VIP_Level\"><\/span>Ajouter un niveau VIP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tous les clients n'ont pas de difficult\u00e9s financi\u00e8res en ce moment. Si vous avez r\u00e9ussi \u00e0 nouer de bonnes relations avec vos clients, certains seront m\u00eame ravis de d\u00e9penser un peu plus pour soutenir votre entreprise.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-1024x576.jpg\" alt=\"Tapis rouge VIP\" class=\"wp-image-52681\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">d\u00e9rouler le tapis rouge pour les clients avec un programme vip.<\/figcaption><\/figure>\n\n\n\n<p>Pour toutes ces personnes, envisagez de proposer un plan premium avec des avantages et des luxes suppl\u00e9mentaires. Le concept est simple : les membres VIP paient une cotisation hebdomadaire\/mensuelle\/bimensuelle\/annuelle pour b\u00e9n\u00e9ficier d'un traitement sp\u00e9cial.\u00a0<\/p>\n\n\n\n<p>Voici quelques exemples d'offres VIP :<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Acc\u00e8s prioritaire<\/h4>\n\n\n\n<p>Les VIP b\u00e9n\u00e9ficient d'un acc\u00e8s prioritaire \u00e0 votre derni\u00e8re gamme de produits, \u00e0 votre nouveau contenu en ligne ou \u00e0 vos ventes de billets.\u00a0<\/p>\n\n\n\n<p>C'est une excellente option pour les auteurs, les auteurs de romans graphiques, les d\u00e9taillants de v\u00eatements, les mus\u00e9es, les galeries et les lieux d'\u00e9v\u00e9nements.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Acc\u00e8s exclusif<\/h4>\n\n\n\n<p>Taking priority access a step further,\u00a0 you could offer VIPs exclusive access to products, content, and services. How about an invitation-only event or<a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-a-video-hub-with-paid-content-behind-a-paywall\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> des contenus exclusifs en coulisses<\/a>?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Livraison gratuite<\/h4>\n\n\n\n<p>Bien qu'il puisse sembler illogique d'offrir des produits gratuits pour g\u00e9n\u00e9rer plus de revenus, Amazon Prime t\u00e9moigne de la puissance de ce mod\u00e8le de tarification. En offrant aux membres VIP la gratuit\u00e9 des frais de port, vous avez la quasi-certitude qu'ils n'iront pas chez votre concurrent.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Un service \u00e0 la client\u00e8le prioritaire et personnalis\u00e9<\/h4>\n\n\n\n<p>L'assistance \u00e0 la client\u00e8le par l'IA deviendra bient\u00f4t la norme, c'est un moyen d'obtenir une r\u00e9ponse rapide, lib\u00e9rant les lignes t\u00e9l\u00e9phoniques pour des cas plus complexes.\u00a0<\/p>\n\n\n\n<p>En cons\u00e9quence, les clients sont habitu\u00e9s \u00e0 des r\u00e9ponses quasi instantan\u00e9es, mais ils sont aussi de plus en plus frustr\u00e9s par le manque d'attention personnalis\u00e9e.\u00a0<\/p>\n\n\n\n<p>Les VIP peuvent b\u00e9n\u00e9ficier d'un service et d'une assistance personnalis\u00e9s, au lieu de devoir faire la queue.<\/p>\n\n\n\n<p>Avec MemberPress, il est facile de <a href=\"https:\/\/memberpress.com\/fr\/blog\/online-membership-site-wordpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\">cr\u00e9er et g\u00e9rer une zone s\u00e9par\u00e9e et cl\u00f4tur\u00e9e pour les clients premium<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Subscription-Based_Pricing\"><\/span>Tarification par abonnement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vous connaissez le principe. Au lieu d'un taux fixe, facturez les clients sur une base mensuelle, trimestrielle ou annuelle.\u00a0<\/p>\n\n\n\n<p>Cette option fonctionne bien pour les produits \u00e0 faible co\u00fbt et \u00e0 forte rotation, tels que les cartes-cadeaux, les savons, les lotions apr\u00e8s-rasage, le maquillage, les bo\u00eetes d'encas, les fleurs, etc.<\/p>\n\n\n\n<p>Dans ce cas, vous offrez aux consommateurs une solution pratique \u00e0 leurs besoins r\u00e9guliers et vous garantissez en m\u00eame temps la r\u00e9p\u00e9tition de l'achat.\u00a0<\/p>\n\n\n\n<p>Marque d'hygi\u00e8ne personnelle pour hommes, <a href=\"https:\/\/www.manscaped.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Le Manscapage<\/a>propose des formules d'abonnement pour ses produits. <\/p>\n\n\n\n<p>Les abonn\u00e9s re\u00e7oivent une nouvelle bo\u00eete d'outils de toilettage tous les trois ou six mois. Ils b\u00e9n\u00e9ficient en outre de r\u00e9ductions exclusives et ont acc\u00e8s \u00e0 des produits en \u00e9dition limit\u00e9e.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan.png\"><img decoding=\"async\" width=\"1024\" height=\"549\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-1024x549.png\" alt=\"Plan d&#039;abonnement \u00e0 Manscaped\" class=\"wp-image-52684\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-1024x549.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-300x161.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-768x412.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-317x170.png 317w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-840x450.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-1216x652.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-700x375.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-156x84.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-1080x579.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan.png 1393w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>You can also use subscription-based pricing to spread the cost of your services to your customers. For example,\u00a0 if you're a <strong>praticien de la sant\u00e9 mentale<\/strong>, <strong>coiffeur<\/strong>ou <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-and-sell-knockout-fitness-programs-online\/\" target=\"_blank\" rel=\"noopener\" title=\"\">entra\u00eeneur de fitness<\/a>.\u00a0<\/p>\n\n\n\n<p>En permettant aux clients de payer vos services en plusieurs fois plut\u00f4t qu'en une seule fois, vous les aidez \u00e0 mieux g\u00e9rer leur budget et vous vous assurez leur fid\u00e9lit\u00e9.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_%E2%80%9CBreak_the_News%E2%80%9D_About_Raised_Prices_Without_Losing_Customers\"><\/span>Comment annoncer une hausse des prix sans perdre de clients ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si les diff\u00e9rents mod\u00e8les de tarification ne fonctionnent pas pour votre entreprise, vous avez heureusement trouv\u00e9 un moyen de cr\u00e9er de la valeur pour vos clients. C'est ce qui rendra la partie suivante <strong>a<\/strong> <strong>lot<\/strong> plus facile.\u00a0<\/p>\n\n\n\n<p>Voici quelques conseils pour communiquer votre hausse de prix \u00e0 vos clients.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Dont_Hesitate_Communicate\"><\/span>1. Ne pas h\u00e9siter, communiquer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>\u00catre proactif<\/strong> de communiquer votre d\u00e9cision \u00e0 vos clients. N'attendez pas que d'autres contr\u00f4lent le message.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Use_Transparent_Lanuage\"><\/span>2. Utiliser un langage transparent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dites les choses telles qu'elles sont. \u00c9vitez les formulations telles que <strong>ajustement<\/strong> et <strong>changer<\/strong>. Nous ne r\u00e9parons pas nos pantalons, nous ne sommes pas m\u00e9nopaus\u00e9es, nous sommes... <strong>le rel\u00e8vement<\/strong> prix.\u00a0<\/p>\n\n\n\n<p>Le fait d'\u00eatre timide \u00e0 ce sujet ne sauvera les sentiments de personne, mais cela pourrait donner l'impression que vous avez quelque chose \u00e0 cacher.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Lead_With_the_Extra_Value_Youve_Created\"><\/span>3. Mettez en avant la valeur ajout\u00e9e que vous avez cr\u00e9\u00e9e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Insistez sur la valeur ajout\u00e9e que vous avez \u00e0 leur offrir. Qu'est-ce qu'ils manqueront s'ils partent ? Comment avez-vous am\u00e9lior\u00e9 votre service ou l'exp\u00e9rience de vos clients ?\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-photo is-provider-giphy wp-block-embed-giphy\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/giphy.com\/gifs\/cbc-dragons-den-good-idea-26gsrOXkRYQDWcda0\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Explain_the_Essentials\"><\/span>4. Expliquer les \u00e9l\u00e9ments essentiels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Veillez \u00e0 \u00eatre clair et direct sur les personnes concern\u00e9es par la hausse des prix et sur la date de son entr\u00e9e en vigueur.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Skip_%E2%80%9CSorry%E2%80%9D\"><\/span>5. Sauter \"Sorry\"<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les hausses de prix sont une r\u00e9alit\u00e9 et une n\u00e9cessit\u00e9 pour les entreprises, et les gens le comprennent. Il n'y a pas lieu de s'excuser.\u00a0<\/p>\n\n\n\n<p>Vous devez \u00eatre le premier \u00e0 soutenir la d\u00e9cision selon laquelle vos produits ou services valent leur nouveau prix et que vos clients font toujours une bonne affaire.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Faites savoir \u00e0 vos clients \u00e0 quel point vous appr\u00e9ciez leur travail\u00a0<\/h3>\n\n\n\n<p>Terminez en les remerciant pour leur soutien continu. Faites-leur savoir qu'ils sont appr\u00e9ci\u00e9s.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les augmentations de prix sont aussi in\u00e9vitables que les maillots de bain sur une plage de Jersey Shore. Si ce n'\u00e9tait pas le cas, les bonbons \u00e0 un centime seraient toujours d'actualit\u00e9. <\/p>\n\n\n\n<p>Nous esp\u00e9rons toutefois que vous pourrez appliquer certaines de ces id\u00e9es \u00e0 votre entreprise afin d'augmenter vos revenus et de maintenir vos prix comp\u00e9titifs. <\/p>\n\n\n\n<p>Travailler sur <strong>accro\u00eetre la fid\u00e9lit\u00e9 des clients<\/strong> et <strong>des liens \u00e9motionnels avec la marque<\/strong> de sorte que lorsque vous devrez augmenter vos prix, vos clients comprendront l'int\u00e9r\u00eat de rester sur place.<\/p>\n\n\n\n<p>Lorsque le moment est venu d'annoncer une hausse des prix, il faut commencer par la valeur et la transparence.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caract\u00e8re cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 fid\u00e9liser vos clients avec MemberPress.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p><em>Avez-vous des questions ou des suggestions sur la mani\u00e8re d'augmenter les prix sans perdre de clients ? Faites-nous en part dans la section des commentaires ci-dessous !<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>You\u2019ve looked at your finances from all angles and you\u2019ve realized there\u2019s no choice. To keep your business sustainable, you need a price hike. But now you want to know how to raise prices without losing customers.\u00a0 Well, we\u2019ve got you covered. While no one likes the reality of rising costs, they are just that [\u2026]<\/p>\n","protected":false},"author":73814,"featured_media":52696,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"[\"62cf4e42c2f82\",\"z8uot84m6gw0\",\"18o9kbsg7v1c\",\"wt2cyqvgnfk0\",\"bmbtjxcx9bs0\",\"3nwjz39y0xk0\",\"lyfu6qus0ts\",\"62cf51436474d\",\"85o2tiaxclw0\",\"goln292usf40\",\"62l2hqk0cgs0\",\"2sdi4hj3ngo0\",\"z311yx8bthc0\",\"fi0py4p30y80\",\"6faj3orznps0\",\"9pi65jqoq0c0\",\"xtdwba9kmo00\",\"lhcizi8va1s0\",\"ag433l69le00\",\"hg5i4rf6z3c0\",\"932oeotkzyg0\",\"bw5zcz90w340\",\"xuz1h6qsikw0\",\"ofen32da5w00\",\"imgft6dvzpc0\",\"62cf4e42c3089\",\"ls5v512cwf4\",\"w09fdtiheww0\",\"j8ttqaki8yg0\",\"amsydqjslcs0\",\"xiprixgfenk0\",\"8irevronbqo0\",\"o9213wmqhps0\",\"7bbagpozn7g0\",\"9d7ydn8032o0\",\"5d7a2mbevas0\",\"zyt63isnj1c0\",\"68t63oqaxf40\",\"q2ibdmuujn40\",\"scb5a77eyuo0\",\"ej3lg592vhs0\",\"h15p8mgbrbc0\",\"scvgepwerhs0\",\"onhxghsdbgg0\",\"doerp2s98xc0\",\"gpn58teazkg0\",\"jeyuqoj6fio0\",\"si6h17g1yz40\",\"4ukpajzxgug0\",\"539t08p2e9w0\"]","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: How to raise prices without losing customers\r\n\r\nThis post should show business owners (online and B&M) how they can increase prices and otherwise increase revenue without irritating\/losing customers by adding value to via MemberPress. They can do this the following ways:\r\n\r\n- Creating a customer loyalty or points program (plug MyCred)\r\n- Creating a customer resource hub\r\n- Adding a VIP community\r\n- Offering an ad-free version alongside a zero-cost version (link to post: How to upsell with an ad-free version)\r\n- If you can think of any additional ways, feel free to add!\r\n\r\nEach of the above should have its own section with a top-level how-to. Also add a \"bonus\" section addressing the importance of two additional factors when it comes to price increases:\r\n\r\n- Social Proof: Plug affiliate products, TrustPulse, FOMO\r\n- Quality Content: Link to Google E.A.T. article","footnotes":""},"categories":[1474,121,1475],"tags":[1023],"class_list":{"0":"post-51606","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-membership-site","8":"category-pricing","9":"category-retention-and-loyalty","10":"tag-recurring-revenue","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how to raise prices without losing customers and increase revenue and customer loyalty in the process! Get actionable tips and tools you need.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Victoria Lloyd\"\/>\n\t<meta name=\"keywords\" content=\"how to raise prices without losing customers,raise prices,recurring revenue\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-raise-prices-without-losing-customers\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Raise Prices Without Losing Customers (And Even Make Them Love You More)\" \/>\n\t\t<meta property=\"og:description\" content=\"Learn how to raise prices without losing customers and increase revenue and customer loyalty in the process! 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