{"id":51609,"date":"2023-04-20T05:00:00","date_gmt":"2023-04-20T09:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=51609"},"modified":"2023-05-08T11:26:47","modified_gmt":"2023-05-08T15:26:47","slug":"increase-restaurant-sales","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/increase-restaurant-sales\/","title":{"rendered":"How to Increase Restaurant Sales With WordPress"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p>You\u2019re incredible. Your restaurant business is intact post-pandemic. You\u2019ve proven your mettle and shown resourcefulness and shrewd business acumen. Which is probably why you\u2019re here!<br><br>Rising costs and a slowed economy might make other entrepreneurs stick their heads in the sand, but you\u2019re different. You know you need to be proactive and progressive to increase restaurant sales and keep business booming.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69b9a13e5a4c8\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69b9a13e5a4c8\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/increase-restaurant-sales\/#The_Tools_Youll_Need\" >The Tools You\u2019ll Need<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/increase-restaurant-sales\/#How_to_Increase_Restaurant_Sales_With_WordPress\" >How to Increase Restaurant Sales With WordPress\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/increase-restaurant-sales\/#Step_1_Choose_a_WordPress_Host_and_Theme\" >Step 1 Choose a WordPress Host and Theme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/increase-restaurant-sales\/#Step_2_Install_the_MemberPress_Plugin\" >Step 2 Install the MemberPress Plugin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/increase-restaurant-sales\/#Step_3_Add_WPCafe_and_WooCommerce_Plugins\" >Step 3 Add WPCafe and WooCommerce Plugins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/increase-restaurant-sales\/#Step_4_Upload_Your_Menu\" >Step 4 Upload Your Menu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/increase-restaurant-sales\/#Step_5_Build_Customer_Loyalty_with_a_Membership_Program\" >Step 5 Build Customer Loyalty with a Membership Program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/increase-restaurant-sales\/#Step_6_Drive_the_Snowball_Effect_With_Easy_Affiliate\" >Step 6 Drive the Snowball Effect With Easy Affiliate<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/increase-restaurant-sales\/#Ideas_to_Reward_Members_and_Increase_Restaurant_Sales\" >Ideas to Reward Members and Increase Restaurant Sales<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/fr\/blog\/increase-restaurant-sales\/#Incentivize_Frequent_Diners_With_Special_Offers\" >Incentivize Frequent Diners With Special Offers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/fr\/blog\/increase-restaurant-sales\/#Get_Strategic_to_Increase_Order_Size\" >Get Strategic to Increase Order Size<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/fr\/blog\/increase-restaurant-sales\/#Create_an_Exclusive_Online_Hub\" >Create an Exclusive Online Hub<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/fr\/blog\/increase-restaurant-sales\/#5_Examples_of_Membership_Programs_to_Increase_Restaurant_Sales\" >5 Examples of Membership Programs to Increase Restaurant Sales<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/memberpress.com\/fr\/blog\/increase-restaurant-sales\/#1_Frequent_Diner_Membership\" >1. Frequent Diner Membership<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/memberpress.com\/fr\/blog\/increase-restaurant-sales\/#2_Drink_Clubs\" >2. Drink Clubs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/memberpress.com\/fr\/blog\/increase-restaurant-sales\/#3_Exclusive_VIP_Experience\" >3. Exclusive, VIP Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/memberpress.com\/fr\/blog\/increase-restaurant-sales\/#4_Community-Supported_Restaurant_Memberships_CSR\" >4. Community-Supported Restaurant Memberships (CSR)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/memberpress.com\/fr\/blog\/increase-restaurant-sales\/#5_Content_Hub_Membership\" >5. Content Hub Membership\u00a0\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/memberpress.com\/fr\/blog\/increase-restaurant-sales\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>We\u2019ll show you how to set up your WordPress website to directly receive orders without a third-party platform, and regain full control of your online orders.<\/p>\n\n\n\n<p>We\u2019ll also help you unlock the incredible potential your online presence and community hold for your business.\u00a0<\/p>\n\n\n\n<p>Read on to find out how to <strong>make the most of your WordPress website,<\/strong> and cash in on the <strong>membership movement<\/strong> that\u2019s taking the restaurant industry by storm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Tools You\u2019ll Need<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/memberpress-plus-wordpress.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/memberpress-plus-wordpress-1024x576.jpg\" alt=\"MemberPress plus WordPress\" class=\"wp-image-48726\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/memberpress-plus-wordpress-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/memberpress-plus-wordpress-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/memberpress-plus-wordpress-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/memberpress-plus-wordpress-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/memberpress-plus-wordpress-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/memberpress-plus-wordpress-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/memberpress-plus-wordpress-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/memberpress-plus-wordpress-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/memberpress-plus-wordpress-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/memberpress-plus-wordpress.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>If your website is just a place to publish your menu and provide contact information for bookings, you\u2019ve got a bit of catching up to do. But that\u2019s ok.\u00a0<\/p>\n\n\n\n<p>It just takes a few plugins and integrations to transform your WordPress website into a powerful sales tool and compete with big chains.\u00a0<\/p>\n\n\n\n<p>Best of all it\u2019s super easy with a little inside information. You don\u2019t need a bunch of technical skills to pull this off.\u00a0<\/p>\n\n\n\n<p><strong>WordPress<\/strong> and <strong>MemberPress <\/strong>have made it easy to get non-techies to run their business online. <strong>No programming necessary.<\/strong><\/p>\n\n\n\n<p>Here are the tools you need:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">WordPress<\/a>: The most popular content management system (CMS) powering approximately 810 million websites.\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress<\/a>: The #1 monetization and membership plugin for WordPress.<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/go\/themewinter\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">WPCafe<\/a>: A tool for managing online orders and reservations.<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/go\/woocommerce\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">WooCommerce<\/a>: An ecommerce WordPress plugin for small-to-medium-sized businesses.<\/li>\n\n\n\n<li><a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Easy Affiliate<\/a>: The \u201call-in-one\u201d affiliate program plugin for WordPress<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">How to Increase Restaurant Sales With WordPress\u00a0<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Choose_a_WordPress_Host_and_Theme\"><\/span>Step 1: Choose a WordPress Host and Theme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you haven\u2019t already got a WordPress website (sorry, but popular builders like Wix and SquareSpace won\u2019t have all the necessary features) you first need to pick a host.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/bluehost\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">BlueHost<\/a> is one of the best for beginners. It offers free domain registration,\u00a0 a reasonable $2.95\/month hosting fee, and excellent security add-ons.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/wordpress-bluehost-scaled.jpg\"><img decoding=\"async\" width=\"1024\" height=\"379\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/wordpress-bluehost-1024x379.jpg\" alt=\"\" class=\"wp-image-49898\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/wordpress-bluehost-1024x379.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/wordpress-bluehost-300x111.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/wordpress-bluehost-768x284.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/wordpress-bluehost-1536x569.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/wordpress-bluehost-2048x758.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/wordpress-bluehost-459x170.jpg 459w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/wordpress-bluehost-840x311.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/wordpress-bluehost-1216x450.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/wordpress-bluehost-1832x678.jpg 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/wordpress-bluehost-700x259.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/wordpress-bluehost-156x58.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/wordpress-bluehost-1080x400.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Once you\u2019ve registered your domain, you\u2019ll need to pick a WordPress theme for your restaurant.\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/elegantthemes\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Divi<\/a> is one of the most popular and most user-friendly WordPress themes for non-developers. Its visual page builder allows you to easily create original websites with zero coding.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/DIVIFeatures.jpg\"><img decoding=\"async\" width=\"1024\" height=\"392\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/DIVIFeatures-1024x392.jpg\" alt=\"Divi page builder features\" class=\"wp-image-46026\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/DIVIFeatures-1024x392.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/DIVIFeatures-300x115.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/DIVIFeatures-768x294.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/DIVIFeatures-444x170.jpg 444w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/DIVIFeatures-840x322.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/DIVIFeatures-700x268.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/DIVIFeatures-156x60.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/DIVIFeatures-1080x414.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/DIVIFeatures.jpg 1175w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Install_the_MemberPress_Plugin\"><\/span>Step 2: Install the MemberPress Plugin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>MemberPress is the most popular WordPress membership and monetization plugin for a reason. Its ever-growing library of add-ons and integrations makes it highly customizable, so you can create the ideal membership program for your patrons.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"YhT4MLFts2yrS81ZbmIUX\"><div class=\"responsive-video\"><iframe title=\"How to Install MemberPress on WordPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ko8Obx6yj0U?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch >> how to install memberpress on wordpress<\/figcaption><\/figure>\n\n\n\n<p>With MemberPress, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>tap into a <strong>growing trend in the restaurant industry of subscription services<\/strong> with recurring monthly or yearly fees,<\/li>\n\n\n\n<li>increase restaurant sales through loyalty incentives or members-only discounts<strong> <\/strong>for regular diners,<\/li>\n\n\n\n<li>and create a community of valued customers.<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s not just big chains taking advantage of subscription services. Later on, we\u2019ll go into more detail on how <strong>restaurants of all sizes are leveraging their websites to create innovative membership programs<\/strong>.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Add_WPCafe_and_WooCommerce_Plugins\"><\/span>Step 3: Add WPCafe and WooCommerce Plugins<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/themewinter\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">WPCafe<\/a> is your ticket out of hosted platforms like GrubHub, DoorDash, and Uber Eats.\u00a0<\/p>\n\n\n\n<p>You\u2019ve worked hard to develop a great menu, provide excellent service, and build your customer base.\u00a0 Why, then, should third-party platforms charge extortionate fees and commission rates?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Food-delivery.jpg\"><img decoding=\"async\" width=\"1024\" height=\"622\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Food-delivery-1024x622.jpg\" alt=\"Food delivery\" class=\"wp-image-53057\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Food-delivery-1024x622.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Food-delivery-300x182.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Food-delivery-768x467.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Food-delivery-280x170.jpg 280w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Food-delivery-840x510.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Food-delivery-1126x684.jpg 1126w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Food-delivery-700x425.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Food-delivery-156x95.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Food-delivery-1080x656.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Food-delivery.jpg 1424w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>DoorDash charges a whopping<strong> 30%<\/strong> for its full built-in marketing plan. But even if you opt out of their marketing and pay their <strong>15% <\/strong>delivery fee, your business is still being marketed alongside your competitors.\u00a0<\/p>\n\n\n\n<p>So you could send your customers to these third-party apps. But who\u2019s to say you won\u2019t lose out to your competitors who are paying for prioritized marketing?<\/p>\n\n\n\n<p>What\u2019s more, you\u2019re at the mercy of these platforms\u2019 changing terms and conditions.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/themewinter\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">WPCafe<\/a> is a WordPress plugin for accepting and managing online orders and booking reservations straight from your website.\u00a0<\/p>\n\n\n\n<p>With WPCafe it\u2019s easy to upload your menu, set your operating hours, number of available reservations, cancellation policies, and more.\u00a0<\/p>\n\n\n\n<p>WPCafe requires <a href=\"https:\/\/memberpress.com\/go\/woocommerce\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">WooCommerce<\/a> to manage menu items as<strong> Products.\u00a0<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"GWlehfybR0jDNuCqLnHv9XBaV\"><div class=\"responsive-video\"><iframe title=\"Food Menu & Restaurant Reservation Plugin - WPCafe Pro\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/onxXm98D-Uk?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>With WPCafe and WooCommerce, you can<strong> retain full independence and control <\/strong>over your operations at just a fraction of the cost of hosted platforms.\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/woocommerce\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">WooCommerce<\/a> charges just 2.0% + $0.30 USD per transaction for a US-issued credit or debit card.\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/themewinter\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">WPCafe<\/a> charges a yearly fee of $59 or a lifetime fee of $149\u2026 for <em><strong>life.<\/strong><\/em> That\u2019s it!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Upload_Your_Menu\"><\/span>Step 4: Upload Your Menu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Now it\u2019s time to upload your menu items.\u00a0<\/p>\n\n\n\n<p>In WooCommerce, under <strong>Products<\/strong>, upload descriptions, add categories and tags such as starter, main, soft drink, cocktail, gluten-free, vegetarian, etc.\u00a0<\/p>\n\n\n\n<p>You also have the option to upload images of your dishes so people can see what they\u2019re ordering.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/recipe-site.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/recipe-site-1024x576.jpg\" alt=\"membership site for recipes and cooking videos\" class=\"wp-image-28499\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/recipe-site-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/recipe-site-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/recipe-site-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/recipe-site.jpg 1365w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Build_Customer_Loyalty_with_a_Membership_Program\"><\/span>Step 5: Build Customer Loyalty with a Membership Program<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Now you have all you need to run your restaurant online without a third-party platform, it\u2019s time to get creative and think of ways to build customer loyalty.<\/p>\n\n\n\n<p>Here\u2019s a happy statistic: <strong>a 5% increase in customer loyalty generates more than a <a href=\"https:\/\/media.bain.com\/Images\/BB_Prescription_cutting_costs.pdf\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">25% increase in profit<\/a>.<\/strong><\/p>\n\n\n\n<p>It pays to keep your existing patrons coming back.\u00a0<\/p>\n\n\n\n<p><strong>But customer loyalty is in crisis.\u00a0<\/strong><\/p>\n\n\n\n<p>Rising costs are <a href=\"https:\/\/www.ellogroup.co.uk\/the-evolution-of-brand-trust\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">impacting how customers feel<\/a> about their favorite brands.\u00a0<\/p>\n\n\n\n<p>Here are some not-so-happy stats: Almost a third (30%) of customers say price increases affect their trust in brands, while 22% say their <strong>loyalty is declining<\/strong>.\u00a0<\/p>\n\n\n\n<p>Businesses need to find ways to create value (or at least perceived value) for their valued customers. And membership programs are just the ticket.\u00a0<\/p>\n\n\n\n<div id=\"ad-53647\" class=\"ad-720x300 adsanity-720x300 aligncenter adsanity-aligncenter\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/fr\/ads\/post-membership-site-ideas\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/25-membership-site-ideas-AdSanity.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Killer membership site ideas\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/25-membership-site-ideas-AdSanity.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/25-membership-site-ideas-AdSanity-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/25-membership-site-ideas-AdSanity-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/25-membership-site-ideas-AdSanity-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/25-membership-site-ideas-AdSanity-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<p>Through a membership program, you can incentivize repeat business with exclusive offers and online content.  You can also use your new platform to upsell and cross-sell food and drink.\u00a0<\/p>\n\n\n\n<p>Stick around for tips and examples of successful membership programs.\u00a0<\/p>\n\n\n\n<p>Creating a membership program is also an opportunity to <strong>generate a <\/strong><a href=\"https:\/\/memberpress.com\/blog\/recurring-revenue-businesses\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>recurring revenue stream<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<p>Rather than relying on one-off sales, you can <a href=\"https:\/\/memberpress.com\/blog\/how-your-business-can-transition-to-the-membership-model\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>set up a subscription model<\/strong><\/a><strong> <\/strong>where customers pay monthly or annual fees. In exchange, they get access to <strong>special offers<\/strong>, <strong>special treatment<\/strong>, and\/or <strong>exclusive access<\/strong> to <a href=\"https:\/\/memberpress.com\/blog\/how-to-create-a-paywall-protected-membership-site-with-memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\">paywalled content<\/a>.\u00a0<\/p>\n\n\n\n<p>This kind of setup provides predictable and reliable income \u2013 which just makes budgeting and forecasting a whole lot easier.<\/p>\n\n\n\n<p>Plus, if you offer different tiers of membership, customers can upgrade their packages as they become more engaged with your restaurant.<\/p>\n\n\n\n<p>All of this is possible and <strong>made easy with MemberPress<\/strong>.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_6_Drive_the_Snowball_Effect_With_Easy_Affiliate\"><\/span>Step 6: Drive the Snowball Effect With Easy Affiliate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In the restaurant industry, improving customer loyalty has a secondary effect that increases overall sales: it brings more customers in!<\/p>\n\n\n\n<p>Eating out is a social activity. That\u2019s what makes restaurants different to, say, retail stores. People want to find a great place to eat and then share the experience with their friends, family, or partner.\u00a0<\/p>\n\n\n\n<p>That\u2019s why <strong>customer loyalty is particularly important <\/strong>in the restaurant industry; Keep your customers coming back, and they\u2019ll bring more and more people with them. Keep their guests coming back, and they\u2019ll bring more people with them.<\/p>\n\n\n\n<p>Well look at that, you have what\u2019s called a <strong>snowball effect<\/strong>!\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/The-Snowball-Effect.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/The-Snowball-Effect-1024x576.jpg\" alt=\"Increase restaurant sales with the snowball effect.\" class=\"wp-image-53059\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/The-Snowball-Effect-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/The-Snowball-Effect-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/The-Snowball-Effect-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/The-Snowball-Effect-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/The-Snowball-Effect-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/The-Snowball-Effect-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/The-Snowball-Effect-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/The-Snowball-Effect-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/The-Snowball-Effect-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/The-Snowball-Effect.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">The more people bring their friends, the bigger your customer base<\/figcaption><\/figure>\n\n\n\n<p><strong>Membership programs can further drive this snowball effect<\/strong>. Offer rewards for bringing friends or family members to your restaurants and encourage them to sign up for the membership program, too.<\/p>\n\n\n\n<p>That way, you\u2019re not only keeping your regulars coming back, but you\u2019re also driving new customers through the door.<\/p>\n\n\n\n<p><a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Easy Affiliate<\/a> is a WordPress plugin that enables you to <a href=\"https:\/\/memberpress.com\/blog\/launch-an-affiliate-program-for-your-membership-site\/\" title=\"\">create a self-hosted affiliate program<\/a> for your membership program.\u00a0<\/p>\n\n\n\n<p><strong>Affili-what?<\/strong><\/p>\n\n\n\n<p>An affiliate program is where people get rewarded for sharing your business with others. Each \u201caffiliate\u201d is given a unique link to your website. If someone makes a purchase or signs up for membership using their link, you can reward them!<\/p>\n\n\n\n<p>With Easy Affiliate, you can reward your members for successfully inviting their friends and family to become members. Here\u2019s how you do it.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Easy-Affiliate-Auto-Add-Affiliate.jpg\"><img decoding=\"async\" width=\"1024\" height=\"622\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Easy-Affiliate-Auto-Add-Affiliate-1024x622.jpg\" alt=\"Auto-Add Affiliate with Easy Affiliate\" class=\"wp-image-53055\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Easy-Affiliate-Auto-Add-Affiliate-1024x622.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Easy-Affiliate-Auto-Add-Affiliate-300x182.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Easy-Affiliate-Auto-Add-Affiliate-768x467.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Easy-Affiliate-Auto-Add-Affiliate-280x170.jpg 280w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Easy-Affiliate-Auto-Add-Affiliate-840x510.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Easy-Affiliate-Auto-Add-Affiliate-1126x684.jpg 1126w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Easy-Affiliate-Auto-Add-Affiliate-700x425.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Easy-Affiliate-Auto-Add-Affiliate-156x95.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Easy-Affiliate-Auto-Add-Affiliate-1080x656.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Easy-Affiliate-Auto-Add-Affiliate.jpg 1424w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Auto-Add affiliate<\/figcaption><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Add the Easy Affiliate plugin to your WordPress dashboard<\/li>\n\n\n\n<li>In the WordPress dashboard, navigate to <strong>Easy Affiliate > Settings<\/strong>.\u00a0<\/li>\n\n\n\n<li>Select the <strong>Affiliates<\/strong> tab.<\/li>\n\n\n\n<li>Where it says <strong>Registration Type <\/strong>at the top,<strong> <\/strong>select <strong>Private.<\/strong><\/li>\n\n\n\n<li>Turn on <strong>Auto-Add Affiliates<\/strong> so new members are automatically sent an affiliate link to your website.<\/li>\n\n\n\n<li>Head to the <strong>Advanced<\/strong> tab.<\/li>\n\n\n\n<li>Edit the <strong>Welcome Email <\/strong>to explain how everything works to your members.<\/li>\n\n\n\n<li>You can also select and edit the <strong>Send Affiliate Sale Email <\/strong>to automatically send an email with, for example, a voucher reward each time someone signs up using their code.\u00a0<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Easy-Affiliate-Change-Welcome-Email.jpg\"><img decoding=\"async\" width=\"1024\" height=\"556\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Easy-Affiliate-Change-Welcome-Email-1024x556.jpg\" alt=\"Easy Affiliate Change Welcome Email.\" class=\"wp-image-53056\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Easy-Affiliate-Change-Welcome-Email-1024x556.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Easy-Affiliate-Change-Welcome-Email-300x163.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Easy-Affiliate-Change-Welcome-Email-768x417.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Easy-Affiliate-Change-Welcome-Email-313x170.jpg 313w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Easy-Affiliate-Change-Welcome-Email-840x456.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Easy-Affiliate-Change-Welcome-Email-1216x660.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Easy-Affiliate-Change-Welcome-Email-700x380.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Easy-Affiliate-Change-Welcome-Email-156x85.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Easy-Affiliate-Change-Welcome-Email-1080x586.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Easy-Affiliate-Change-Welcome-Email.jpg 1422w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Change welcome email <\/figcaption><\/figure>\n\n\n\n<p><em><strong>NOTE<\/strong>: Easy Affiliate is designed to reward affiliates with a monetary commission on each sale from their unique link. If you\u2019d prefer to offer vouchers they can use in your restaurant, make sure you amend the settings and Ts&Cs to reflect this.<\/em>\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ideas_to_Reward_Members_and_Increase_Restaurant_Sales\"><\/span>Ideas to Reward Members and Increase Restaurant Sales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Incentivize_Frequent_Diners_With_Special_Offers\"><\/span>Incentivize Frequent Diners With Special Offers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Remember, by keeping loyal customers sweet, you\u2019re saving money in the long run.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Discount high markup menu items<\/h4>\n\n\n\n<p>If you\u2019re nervous about squeezing your already tight margins, offer discounts on menu items with high markups such as drinks and appetizers.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Set minimum orders<\/h4>\n\n\n\n<p>You can also set a minimum-order rule (e.g. free drinks when you spend $X on your main) to make sure you\u2019re still benefiting from the offer.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Do a members-only happy hour\u00a0<\/h4>\n\n\n\n<p>Or you could run members-only happy hour specials to drive sales in slower periods. Whatever makes the most sense for your business while still driving up perceived value for your customers.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-photo is-provider-giphy wp-block-embed-giphy\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"zpeBOcYmZh0IWJKkUV39T\"><a href=\"https:\/\/giphy.com\/gifs\/Workaholics-comedy-central-workaholics-3ohfFwWL0cIoHEhIfm\"><img decoding=\"async\" src=\"https:\/\/media2.giphy.com\/media\/3ohfFwWL0cIoHEhIfm\/giphy.gif\" alt=\"Comedy Central Season 6 Episode 9 GIF by Workaholics - Find & Share on GIPHY\" width=\"480\" height=\"270\"><\/a><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Make sure the house always wins!<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Get_Strategic_to_Increase_Order_Size\"><\/span>Get Strategic to Increase Order Size<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Having a restaurant membership program can provide plenty of opportunities to increase sales and up-sell or cross-sell items.\u00a0<\/p>\n\n\n\n<p><strong>It\u2019s time to get strategic.<\/strong><\/p>\n\n\n\n<p>Think about how you can leverage promotions on your membership program to drive patrons to boost their spending.\u00a0<\/p>\n\n\n\n<p>One common way is to <strong>use package or combo deals<\/strong>. A patron who usually only orders a main and a soft drink worth $20 might be tempted by a combo deal with wine and dessert worth $28.\u00a0<\/p>\n\n\n\n<p>You can <strong>use data from existing customer purchases<\/strong> to target offers based on what they\u2019ve already bought.\u00a0<\/p>\n\n\n\n<p>For example, if a patron typically orders the same dish when they visit you, offer them a discount on a wine that pairs well with the meal. Or offer a deal on a higher-priced meal with a similar taste profile.<\/p>\n\n\n\n<p>You might just develop a new favorite, more expensive order that they\u2019ll keep coming back to.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_an_Exclusive_Online_Hub\"><\/span>Create an Exclusive Online Hub<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A membership program isn\u2019t just about discounts and offers. It can also be a place where your customers feel valued and part of an exclusive community.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Friends-laughing-at-a-restaurant.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Friends-laughing-at-a-restaurant-1024x576.jpg\" alt=\"Friends laughing at a restaurant\" class=\"wp-image-53060\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Friends-laughing-at-a-restaurant-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Friends-laughing-at-a-restaurant-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Friends-laughing-at-a-restaurant-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Friends-laughing-at-a-restaurant-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Friends-laughing-at-a-restaurant-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Friends-laughing-at-a-restaurant-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Friends-laughing-at-a-restaurant-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Friends-laughing-at-a-restaurant-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Friends-laughing-at-a-restaurant-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Friends-laughing-at-a-restaurant.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Create an exclusive community of customers<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/blog\/memberpress-site-make-more-money\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Create an online hub for members to connect<\/a>, share recipes, and get access to exclusive content relating to your business. Make sure there are plenty of interesting content and activities that keep them coming back.<\/p>\n\n\n\n<div id=\"ad-53591\" class=\"ad-720x300 adsanity-720x300 aligncenter adsanity-aligncenter\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/fr\/ads\/post-great-content\/\" target=\"_blank\"><img decoding=\"async\" width=\"700\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Post-Great-Content-1.png\" class=\"no-lazy-load wp-post-image\" alt=\"Read about how to create great content on the MemberPress website\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Post-Great-Content-1.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Post-Great-Content-1-300x129.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Post-Great-Content-1-397x170.png 397w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Post-Great-Content-1-156x67.png 156w\" sizes=\"(max-width: 700px) 100vw, 700px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<p>Why not add discussion forums right into your website? <a href=\"https:\/\/memberpress.com\/addons\/bbpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\">The bbPress integration for MemberPress<\/a> makes it easy to do just that! <\/p>\n\n\n\n<p>The installation setup process is quick and simple, and bbPress provides you with a unified admin area where you can easily manage and moderate forums.<\/p>\n\n\n\n<p>The more your customers get out of their membership, the longer they\u2019ll stick around and keep using your restaurant. It\u2019s a win-win for both parties.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Examples_of_Membership_Programs_to_Increase_Restaurant_Sales\"><\/span>5 Examples of Membership Programs to Increase Restaurant Sales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Frequent_Diner_Membership\"><\/span>1. Frequent Diner Membership<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With this membership model, diners pay for carte blanche access to discounts and deals. The more diners eat at your restaurant, the more they maximize their savings, and the more business you get from them \u2013 everyone wins!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Oprah-Everyone-Wins-Gif.webp\"><img decoding=\"async\" width=\"480\" height=\"244\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Oprah-Everyone-Wins-Gif.webp\" alt=\"Oprah You Get a Car Gif\" class=\"wp-image-54369\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Oprah-Everyone-Wins-Gif.webp 480w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Oprah-Everyone-Wins-Gif-300x153.webp 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Oprah-Everyone-Wins-Gif-334x170.webp 334w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Oprah-Everyone-Wins-Gif-156x79.webp 156w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/a><figcaption class=\"wp-element-caption\">Everyone wins!<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.waverlystonepub.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Waverly Stone Gastropub<\/a><\/h4>\n\n\n\n<p>Using MemberPress, Waverly Stone runs its <a href=\"https:\/\/www.waverlystonepub.com\/stone\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cStone Club\u201d rewards program<\/a>. Club members get food and drink discounts, bigger draft pours, early access to events, and more.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Waverly-Stone-Homepage.png\"><img decoding=\"async\" width=\"1024\" height=\"485\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Waverly-Stone-Homepage-1024x485.png\" alt=\"Waverly Stone Homepage\" class=\"wp-image-53995\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Waverly-Stone-Homepage-1024x485.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Waverly-Stone-Homepage-300x142.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Waverly-Stone-Homepage-768x363.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Waverly-Stone-Homepage-359x170.png 359w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Waverly-Stone-Homepage-840x397.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Waverly-Stone-Homepage-1216x575.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Waverly-Stone-Homepage-700x331.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Waverly-Stone-Homepage-156x74.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Waverly-Stone-Homepage-1080x511.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Waverly-Stone-Homepage.png 1397w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>The membership program is so popular, there\u2019s a waitlist for when it re-opens this fall!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.bloodandsandstl.com\/membership-payment-1-1\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Blood & Sand<\/a><\/h4>\n\n\n\n<p>At St. Louis restaurant Blood & Sand, members pay $15 for access to a wide range of discounts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Blood-and-Sand-Homepage.png\"><img decoding=\"async\" width=\"1024\" height=\"570\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Blood-and-Sand-Homepage-1024x570.png\" alt=\"Blood and Sand Homepage\" class=\"wp-image-54368\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Blood-and-Sand-Homepage-1024x570.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Blood-and-Sand-Homepage-300x167.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Blood-and-Sand-Homepage-768x427.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Blood-and-Sand-Homepage-1536x854.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Blood-and-Sand-Homepage-306x170.png 306w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Blood-and-Sand-Homepage-840x467.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Blood-and-Sand-Homepage-1216x676.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Blood-and-Sand-Homepage-700x389.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Blood-and-Sand-Homepage-156x87.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Blood-and-Sand-Homepage-1080x601.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Blood-and-Sand-Homepage.png 1643w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Rewards include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>20% off their bill<\/li>\n\n\n\n<li>30% wine to-go<\/li>\n\n\n\n<li>Complimentary sparkling wine and appetizer<\/li>\n\n\n\n<li>New member sign-up bonus<\/li>\n\n\n\n<li>Preferential table assignment<\/li>\n\n\n\n<li>Guaranteed midweek bookings<\/li>\n\n\n\n<li>Complimentary cocktails on every 10th visit<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Drink_Clubs\"><\/span>2. Drink Clubs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With their high markup, relatively low cost, and high perceived value, drinks are a great option for membership deals and offers.<\/p>\n\n\n\n<p>Offer them discounted drinks, and guess where they\u2019re choosing to eat out? At your joint, of course.\u00a0<\/p>\n\n\n\n<p>Here are 3 examples of companies that center their membership programs around drinks:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/chwinery.com\/wine-club\/overview\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Cooper\u2019s Hawk Wine Club<\/a><\/h4>\n\n\n\n<p>Cooper\u2019s Hawk restaurant offers monthly membership to their wine club.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Coopers-Hawk-Wine-Club-.png\"><img decoding=\"async\" width=\"1024\" height=\"601\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Coopers-Hawk-Wine-Club--1024x601.png\" alt=\"Coopers Hawk Wine Club\" class=\"wp-image-53062\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Coopers-Hawk-Wine-Club--1024x601.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Coopers-Hawk-Wine-Club--300x176.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Coopers-Hawk-Wine-Club--768x451.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Coopers-Hawk-Wine-Club--289x170.png 289w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Coopers-Hawk-Wine-Club--840x493.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Coopers-Hawk-Wine-Club--1165x684.png 1165w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Coopers-Hawk-Wine-Club--700x411.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Coopers-Hawk-Wine-Club--156x92.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Coopers-Hawk-Wine-Club--1080x634.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Coopers-Hawk-Wine-Club-.png 1352w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Members get to take home 1-3 bottles of the restaurant\u2019s \u201cwine of the month\u201d accompanied by tasting notes and pairing recipes.<\/p>\n\n\n\n<p>They can choose between <strong>red<\/strong>,\u00a0<strong>white<\/strong>, <strong>sweet<\/strong>, or <strong>variety<\/strong> wine clubs depending on their taste preference. They can either enjoy the wine in-house with their meals or have them delivered.\u00a0<\/p>\n\n\n\n<p>Members also get access to a range of other offers such as a $15 birthday reward, 10% off carryout and catering, and discounts on wine-tasting events.\u00a0<\/p>\n\n\n\n<p>Cooper\u2019s Hawk also offers gift membership! A great option for wine lovers and corporate gifts. It\u2019s a great avenue to increase restaurant sales and introduce more customers to their business.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/borisandhorton.com\/collections\/our-products\/products\/boris-horton-coffe-club\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Boris and Horton Coffee Club<\/a>\u00a0<\/h4>\n\n\n\n<p>East Village\u2019s first dog-friendly caf\u00e9 offers a monthly coffee subscription. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Boris-and-Horton-Coffee-Club.png\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Boris-and-Horton-Coffee-Club-1024x576.png\" alt=\"Boris and Horton Coffee Club\" class=\"wp-image-53064\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Boris-and-Horton-Coffee-Club-1024x576.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Boris-and-Horton-Coffee-Club-300x169.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Boris-and-Horton-Coffee-Club-768x432.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Boris-and-Horton-Coffee-Club-1536x864.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Boris-and-Horton-Coffee-Club-302x170.png 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Boris-and-Horton-Coffee-Club-840x472.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Boris-and-Horton-Coffee-Club-1216x684.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Boris-and-Horton-Coffee-Club-700x394.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Boris-and-Horton-Coffee-Club-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Boris-and-Horton-Coffee-Club-1080x607.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Boris-and-Horton-Coffee-Club.png 1640w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Members get 8 beverages a month (which would normally cost up to $40) for $25.<\/p>\n\n\n\n<p>This membership program works particularly well with small, independent businesses with a solid community, like B&H\u2019s dog-loving patrons.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.panerabread.com\/en-us\/mypanera\/subscription.html\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Panera Sip Club<\/a><\/h4>\n\n\n\n<p>Panera rolled out an $8.99\/month unlimited coffee subscription back in February 2020 to huge success. By July of the same year, <a href=\"https:\/\/www.fastcasual.com\/articles\/panera-exec-reveals-the-strategy-behind-free-coffee-subscription\/\" title=\"\">loyalty membership had eclipsed 40 million<\/a>.<\/p>\n\n\n\n<p>Three years on, Panera has extended its offer to include a range of other hot and cold beverages.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Panera-Sip-Club-Screenshot.png\"><img decoding=\"async\" width=\"1024\" height=\"496\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Panera-Sip-Club-Screenshot-1024x496.png\" alt=\"Panera Sip Club Membership Program\" class=\"wp-image-53063\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Panera-Sip-Club-Screenshot-1024x496.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Panera-Sip-Club-Screenshot-300x145.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Panera-Sip-Club-Screenshot-768x372.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Panera-Sip-Club-Screenshot-351x170.png 351w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Panera-Sip-Club-Screenshot-840x407.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Panera-Sip-Club-Screenshot-1216x589.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Panera-Sip-Club-Screenshot-700x339.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Panera-Sip-Club-Screenshot-156x76.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Panera-Sip-Club-Screenshot-1080x523.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Panera-Sip-Club-Screenshot.png 1437w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>In an interview with Fast Casual, Panera\u2019s chief brand and concept officer, Eduardo Luz, <a href=\"https:\/\/www.fastcasual.com\/articles\/panera-exec-reveals-the-strategy-behind-free-coffee-subscription\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">explains the success of the free beverage model<\/a>:<\/p>\n\n\n\n<p>\u201cSubscription services are table stakes in many other industries, and coffee was a product we saw fitting into that model to create a more convenient and cost-effective option [\u2026] and providing us a recurring revenue stream.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Exclusive_VIP_Experience\"><\/span>3. Exclusive, VIP Experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With this model, members pay a premium to feel extra special. This isn\u2019t about creating value for your members, so much as giving them an all-out,\u00a0 luxury, VIP experience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/mrestaurants.co.uk\/membership\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">M Den<\/a><\/h4>\n\n\n\n<p>In London, Gaucho Steakhouse and M restaurants have partnered the create M Den, a private membership community with exclusive offers and invitations.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/M-Den-VIP-Restaurant-Membership-Subscription-Program.png\"><img decoding=\"async\" width=\"1024\" height=\"450\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/M-Den-VIP-Restaurant-Membership-Subscription-Program-1024x450.png\" alt=\"M Den VIP Restaurant Membership Subscription Program\" class=\"wp-image-53067\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/M-Den-VIP-Restaurant-Membership-Subscription-Program-1024x450.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/M-Den-VIP-Restaurant-Membership-Subscription-Program-300x132.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/M-Den-VIP-Restaurant-Membership-Subscription-Program-768x338.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/M-Den-VIP-Restaurant-Membership-Subscription-Program-387x170.png 387w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/M-Den-VIP-Restaurant-Membership-Subscription-Program-840x369.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/M-Den-VIP-Restaurant-Membership-Subscription-Program-1216x534.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/M-Den-VIP-Restaurant-Membership-Subscription-Program-700x308.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/M-Den-VIP-Restaurant-Membership-Subscription-Program-156x69.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/M-Den-VIP-Restaurant-Membership-Subscription-Program-1080x475.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/M-Den-VIP-Restaurant-Membership-Subscription-Program.png 1513w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Their annual all-venue membership costs \u00a31000 (about $1240) and includes VIP offers such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An invitation to the \u201cM is for Monaco\u201d Formula 1 Grand Prix weekend event.\u00a0<\/li>\n\n\n\n<li>A personalized bottle of a premium spirit of their choice.<\/li>\n\n\n\n<li>Exclusive Members Lounge access for events once a year.<\/li>\n\n\n\n<li>Guaranteed restaurant bookings and a VIP phone line.<\/li>\n\n\n\n<li>Unrestricted Members Lounge access for up to 5 guests.<\/li>\n\n\n\n<li>Four tickets to attend VIP events with sports celebrities.<\/li>\n\n\n\n<li>Monthly networking parties.<\/li>\n\n\n\n<li>Full concierge service for travel, accommodation, and events.<\/li>\n<\/ul>\n\n\n\n<p>Members also get access to The Portal \u2013 an online hub with details of upcoming events and extra benefits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Community-Supported_Restaurant_Memberships_CSR\"><\/span>4. Community-Supported Restaurant Memberships (CSR)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is a great option for restaurants in need of capital upfront. The principle is along the same lines of GoFundMe or Kickstarter, but for restaurants.\u00a0<\/p>\n\n\n\n<p>Patrons pay an upfront sum to redeem the same amount (or more) in food and services over time.\u00a0<\/p>\n\n\n\n<p>You benefit from an immediate injection of capital to help fund things like refurbishments or expansions, and your patrons benefit from greater returns.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.lenoirrestaurant.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Lenoir<\/a><\/h4>\n\n\n\n<p>Austin-based Lenoir restaurant offers patrons the opportunity to become part of their CSR.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Lenoir-CSR-Membership-Program-Tiers.png\"><img decoding=\"async\" width=\"1024\" height=\"650\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Lenoir-CSR-Membership-Program-Tiers-1024x650.png\" alt=\"Lenoir CSR Membership Program Tiers\" class=\"wp-image-53065\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Lenoir-CSR-Membership-Program-Tiers-1024x650.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Lenoir-CSR-Membership-Program-Tiers-300x190.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Lenoir-CSR-Membership-Program-Tiers-768x487.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Lenoir-CSR-Membership-Program-Tiers-268x170.png 268w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Lenoir-CSR-Membership-Program-Tiers-840x533.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Lenoir-CSR-Membership-Program-Tiers-1078x684.png 1078w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Lenoir-CSR-Membership-Program-Tiers-700x444.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Lenoir-CSR-Membership-Program-Tiers-156x99.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Lenoir-CSR-Membership-Program-Tiers-1080x685.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Lenoir-CSR-Membership-Program-Tiers.png 1434w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>They have 3 tiers of investment:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>$1000 gets you $1200 on their house account.<\/li>\n\n\n\n<li>$2000 gets you $2500 on their house account.<\/li>\n\n\n\n<li>$5,000 gets you a $3,000 house account; a private, 5-course all-inclusive dinner for 8 people at your home or in their dining space ($3,000 value); 2 complimentary knife sharpenings, first access to events, and priority reservations.\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Content Hub Membership\u00a0\u00a0<\/h3>\n\n\n\n<p>If your restaurant has solid branding and strong, authentic roots to its cuisine, you have the perfect recipe to create an engaging online content hub for members.<\/p>\n\n\n\n<p>Create behind-the-scenes videos sharing recipes, cooking techniques, food stories, and pairing suggestions.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.locadoroaustin.com\/\">L\u2019Oca d\u2019Oro<\/a><\/h4>\n\n\n\n<p>Also based in Austin, L\u2019Oca d\u2019Oro is an award-winning restaurant with a strong connection and branding around its Italian cuisine.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/LOca-dOro-Membership-Program.png\"><img decoding=\"async\" width=\"1024\" height=\"562\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/LOca-dOro-Membership-Program-1024x562.png\" alt=\"L'Oca d'Oro Membership Subscription Plans\" class=\"wp-image-53066\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/LOca-dOro-Membership-Program-1024x562.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/LOca-dOro-Membership-Program-300x165.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/LOca-dOro-Membership-Program-768x421.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/LOca-dOro-Membership-Program-310x170.png 310w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/LOca-dOro-Membership-Program-840x461.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/LOca-dOro-Membership-Program-1216x667.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/LOca-dOro-Membership-Program-700x384.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/LOca-dOro-Membership-Program-156x86.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/LOca-dOro-Membership-Program-1080x592.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/LOca-dOro-Membership-Program.png 1444w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>They offer 2 subscription types through their website. Food lovers will opt for Fiore\u2019s Regional Pasta Club, priced at $90\/month, while aspiring sommeliers will go for the Wine Share Club at $65\/month.\u00a0<\/p>\n\n\n\n<p>Each month, members of the Pasta Club not only receive ingredients and pantry essentials, but they also get to immerse themselves in Italian culture.\u00a0<\/p>\n\n\n\n<p>Members join Chef Fiore Tedesco as he tours the cities and countries that inspired his dishes, sharing stories and recipes along the way.\u00a0<\/p>\n\n\n\n<p>L\u2019Oca d\u2019Oro combines subscription deals and online content for a unique exclusive experience for their members.\u00a0<\/p>\n\n\n\n<p>We hope these examples inspire you to create a membership program that rewards loyalty, brings you recurring revenue, and ultimately increases sales.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We\u2019ve shown you how it\u2019s done, and now it\u2019s your turn!\u00a0<\/p>\n\n\n\n<p>Make sure you set up your website to take delivery orders so you\u2019re not at the mercy of hosted third-party platforms. Get back your independence with WPCafe.<\/p>\n\n\n\n<p>Then it\u2019s time to get creative! Think strategically about which membership program type will work best for your restaurant and get that revenue pumping!<\/p>\n\n\n\n<p>Here\u2019s a reminder of the steps you need to take to <strong>increase restaurant sales<\/strong> through your website:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Choose a WordPress host and theme.<\/strong><\/li>\n\n\n\n<li><strong>Install the MemberPress plugin.<\/strong><\/li>\n\n\n\n<li><strong>Add WPCafe and WooCommerce plugins.<\/strong><\/li>\n\n\n\n<li><strong>Upload your menu.<\/strong><\/li>\n\n\n\n<li><strong>Build customer loyalty with a membership program.<\/strong><\/li>\n\n\n\n<li><strong>Drive the snowball effect with Easy Affiliate.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Have you come across any interesting restaurant membership programs? Do you have any suggestions on how to increase restaurant sales with WordPress? Let us know in the comments below.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"cta character\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Get MemberPress Today!<\/h3>\n\t\t\t<div><p>Increase revenue for your restaurant with your self-hosted membership program.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tGet MemberPress Now\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"arrow\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">See All Features<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019re incredible. Your restaurant business is intact post-pandemic. You\u2019ve proven your mettle and shown resourcefulness and shrewd business acumen. Which is probably why you\u2019re here! Rising costs and a slowed economy might make other entrepreneurs stick their heads in the sand, but you\u2019re different. You know you need to be proactive and progressive to increase [\u2026]<\/p>\n","protected":false},"author":73814,"featured_media":53070,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"[\"62cf4e42c2f82\",\"z8uot84m6gw0\",\"18o9kbsg7v1c\",\"wt2cyqvgnfk0\",\"bmbtjxcx9bs0\",\"3nwjz39y0xk0\",\"lyfu6qus0ts\",\"62cf51436474d\",\"85o2tiaxclw0\",\"goln292usf40\",\"62l2hqk0cgs0\",\"2sdi4hj3ngo0\",\"z311yx8bthc0\",\"fi0py4p30y80\",\"6faj3orznps0\",\"9pi65jqoq0c0\",\"xtdwba9kmo00\",\"lhcizi8va1s0\",\"ag433l69le00\",\"hg5i4rf6z3c0\",\"932oeotkzyg0\",\"bw5zcz90w340\",\"xuz1h6qsikw0\",\"ofen32da5w00\",\"imgft6dvzpc0\",\"68t63oqaxf40\",\"ls5v512cwf4\",\"w09fdtiheww0\",\"j8ttqaki8yg0\",\"amsydqjslcs0\",\"xiprixgfenk0\",\"8irevronbqo0\",\"o9213wmqhps0\",\"7bbagpozn7g0\",\"9d7ydn8032o0\",\"5d7a2mbevas0\",\"q2ibdmuujn40\",\"scb5a77eyuo0\",\"ej3lg592vhs0\",\"h15p8mgbrbc0\",\"scvgepwerhs0\",\"gpn58teazkg0\",\"jeyuqoj6fio0\",\"4ukpajzxgug0\",\"doerp2s98xc0\",\"onhxghsdbgg0\",\"si6h17g1yz40\",\"539t08p2e9w0\"]","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: increase restaurant sales\r\n\r\nThis post should show restaurant owners that they can compete with the big chains and grow sales by offering online services with WP + MP + WP Cafe (affiliate plugin and partner product). Some notes:\r\n\r\n- Address how WP is a non-hosted option that saves money and retains independence\r\n- This webinar discussion flow is a great resource for hosted vs non-hosted: https:\/\/docs.google.com\/document\/d\/1fCUxKJpudvw8jlArUgEWrXl6CYqzx1ZbqZDLdB4bN8o\/edit?usp=sharing\r\n- Refer to this article for formatting and content ideas: https:\/\/memberpress.com\/blog\/brick-and-mortar-business-online\/","footnotes":""},"categories":[69,144,134,400],"tags":[70,322,28,25],"class_list":{"0":"post-51609","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"category-how-to-2","10":"category-trends","11":"tag-membership-site","12":"tag-online-business","13":"tag-plugins","14":"tag-wordpress","15":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Discover how to increase restaurant sales &amp; boost customer loyalty with WordPress. 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