Eh bien, accrochez-vous, car nous allons vous ouvrir de nouveaux horizons et vous montrer comment satisfaire vos clients, augmenter votre chiffre d'affaires et renforcer leur fid\u00e9lit\u00e9, le tout en une seule fois !<\/p>\r\n\r\n\r\n\r\n

Oubliez les publicit\u00e9s co\u00fbteuses et les arguments de vente fastidieux. Il s'agit ici de passer \u00e0 la mod\u00e8le de revenus r\u00e9currents<\/strong>La technologie de l'information et de la communication (TIC) est une tendance de plus en plus r\u00e9pandue dans le monde des affaires.<\/p>\r\n\r\n\r\n\r\n

Dans cet article, nous allons vous guider pas \u00e0 pas tout au long du processus. Vous pourrez ainsi proposer en toute confiance des formules d'adh\u00e9sion et d'abonnement \u00e0 vos clients.\u00a0<\/p>\r\n\r\n\r\n\r\n

Allons droit au but et d\u00e9couvrons la recette secr\u00e8te pour augmenter vos ventes aupr\u00e8s de vos clients existants !<\/p>\r\n\r\n\r\n\r\n

Outils n\u00e9cessaires<\/h2>\r\n\r\n\r\n\r\n $\"MemberPress$ <\/a><\/figure>\r\n\r\n\r\n\r\n
Tout d'abord, assurons-nous que vous disposiez de tous les outils indispensables pour mener \u00e0 bien ce projet. Voici la liste de ce dont vous aurez besoin pour atteindre vos objectifs en mati\u00e8re d'augmentation des revenus<\/strong>.<\/p>\r\n\r\n\r\n\r\n
1 - WordPress<\/a><\/h3>\r\n\r\n\r\n\r\n
Si vous ne disposez pas encore d'un site WordPress, cette plateforme puissante et conviviale constituera le fondement de votre empire en ligne.\u00a0<\/p>\r\n\r\n\r\n\r\n
Gr\u00e2ce \u00e0 sa vaste gamme de th\u00e8mes et de plugins, vous disposerez de tout ce dont vous avez besoin pour cr\u00e9er un site web \u00e9poustouflant et polyvalent.<\/p>\r\n\r\n\r\n\r\n
2 - MemberPress<\/a><\/h3>\r\n\r\n\r\n\r\n
Dites Bonjour <\/em>\u00e0 l'ultime plugin d'adh\u00e9sion pour WordPress !\u00a0<\/p>\r\n\r\n\r\n\r\n
MemberPress vous aidera \u00e0 cr\u00e9er et \u00e0 g\u00e9rer un site d'adh\u00e9sion de premier ordre, afin que vous puissiez offrir un contenu exclusif et des avantages \u00e0 vos clients.\u00a0<\/p>\r\n\r\n\r\n\r\n
Il s'agit de l'arme secr\u00e8te dont vous avez besoin pour faire de votre mod\u00e8le de revenus r\u00e9currents un succ\u00e8s retentissant.<\/p>\r\n\r\n\r\n\r\n
3 - MyCred<\/a><\/h3>\r\n\r\n\r\n\r\n
MyCred<\/a> C'est le plugin de programme de fid\u00e9lit\u00e9 qui permettra \u00e0 vos clients d'accumuler des points et de revenir vers vous.\u00a0<\/p>\r\n\r\n\r\n\r\n
Avec la MyCred MemberPress add-on<\/a>Vous pouvez cr\u00e9er un syst\u00e8me de r\u00e9compenses attrayant qui incitera vos clients \u00e0 rester engag\u00e9s et \u00e0 continuer \u00e0 faire des affaires avec vous.<\/p>\r\n\r\n\r\n\r\n
4 - ActiveCampaign<\/a><\/h3>\r\n\r\n\r\n\r\n
Ce puissant marketing par courrier \u00e9lectronique<\/a> et la plateforme d'automatisation vous aideront \u00e0 maintenir vos clients dans la boucle gr\u00e2ce \u00e0 des campagnes d'e-mailing cibl\u00e9es, afin qu'ils restent connect\u00e9s et enthousiastes \u00e0 propos de vos produits et services.<\/p>\r\n\r\n\r\n\r\n
ActiveCampaign s'int\u00e8gre parfaitement \u00e0 MemberPress<\/a>Il est donc d'autant plus \u00e9tonnant et facile \u00e0 utiliser.<\/p>\r\n\r\n\r\n\r\n
\r\n\r\n\r\n\r\n
Gr\u00e2ce \u00e0 ces 4 outils, vous disposerez de tout ce qu\u2019il faut pour s\u00e9duire vos clients actuels et stimuler les ventes et la fid\u00e9lit\u00e9 envers votre entreprise.<\/p>\r\n\r\n\r\n\r\n
<\/span>Comment augmenter les ventes avec les clients existants<\/span><\/h2>\r\n\r\n\r\n\r\n
Pr\u00eat \u00e0 faire passer votre entreprise \u00e0 la vitesse sup\u00e9rieure et \u00e0 percer le secret de l'augmentation des ventes avec les clients existants ? <\/p>\r\n\r\n\r\n\r\n
Gr\u00e2ce \u00e0 nos \u00e9tapes faciles \u00e0 suivre, vous disposerez d'une plateforme d'adh\u00e9sion florissante qui enrichira l'exp\u00e9rience de vos clients et augmente vos revenus<\/a> en un rien de temps. <\/p>\r\n\r\n\r\n\r\n
C'est parti !<\/p>\r\n\r\n\r\n\r\n
$\"Gif$ <\/a><\/figure>\r\n\r\n\r\n\r\n
<\/span>\u00c9tape 1 : Installer WordPress et MemberPress<\/span><\/h3>\r\n\r\n\r\n\r\n
Pour vous lancer dans cette d\u00e9marche visant \u00e0 augmenter vos ventes aupr\u00e8s de vos clients existants, vous devrez tout d'abord \u00e9tablir des bases solides pour votre site d'adh\u00e9sion. <\/p>\r\n\r\n\r\n\r\n
Et lorsqu'il s'agit de commerce en ligne, une base solide signifie WordPress<\/strong> et MemberPress<\/strong>. Voici comment mettre en service ce duo de choc.<\/p>\r\n\r\n\r\n\r\n
Installer WordPress<\/h4>\r\n\r\n\r\n\r\nSi ce n'est pas d\u00e9j\u00e0 fait, cr\u00e9ez un site WordPress en vous inscrivant \u00e0 un plan d'h\u00e9bergement<\/a>, l'enregistrement d'un domaine et l'installation de WordPress.\u00a0<\/p>\r\n\r\n\r\n\r\n
Cette plateforme conviviale est livr\u00e9e avec un grand nombre de th\u00e8mes et de plugins, ce qui vous permet de cr\u00e9er un site visuellement attrayant et riche en fonctionnalit\u00e9s.<\/p>\r\n\r\n\r\n\r\n
Obtenir MemberPress<\/h4>\r\n\r\n\r\n\r\n
Une fois que votre site WordPress est pr\u00eat \u00e0 fonctionner, rendez-vous dans la section MemberPress<\/a> et choisissez le plan qui correspond le mieux \u00e0 vos besoins.\u00a0<\/p>\r\n\r\n\r\n\r\n
Une fois votre achat effectu\u00e9, rendez-vous sur votre Mon compte<\/strong><\/a> page. Cliquez sur la page T\u00e9l\u00e9chargements <\/strong>puis l'onglet T\u00e9l\u00e9charger MemberPress<\/strong> pour t\u00e9l\u00e9charger le fichier zip du plugin MemberPress sur votre ordinateur. <\/p>\r\n\r\n\r\n\r\n
TIP <\/strong>\ud83d\udc49 Tant que vous y \u00eates, copiez le ID de la cl\u00e9 de licence<\/strong> dans votre presse-papiers. <\/p>\r\n\r\n\r\n\r\n
Installer le plugin MemberPress<\/h4>\r\n\r\n\r\n\r\n
Naviguez jusqu'\u00e0 votre Tableau de bord WordPress<\/strong>, puis aller \u00e0 Plugins<\/strong> > Ajouter un nouveau<\/strong> > T\u00e9l\u00e9charger le plugin<\/strong>. <\/p>\r\n\r\n\r\n\r\n
T\u00e9l\u00e9chargez le fichier zip du plugin MemberPress que vous venez de t\u00e9l\u00e9charger, et cliquez sur Installer maintenant. <\/strong>Cliquez ensuite sur Activer le plugin<\/strong>.<\/p>\r\n\r\n\r\n\r\n
Apr\u00e8s l'installation, rendez-vous sur Memberpress<\/strong> > Param\u00e8tres<\/strong>. Dans le cadre de la Licence <\/strong>Collez votre cl\u00e9 de licence dans l'onglet Cl\u00e9 de licence <\/strong>domaine.<\/p>\r\n\r\n\r\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">regarder >> comment installer memberpress sur wordpress<\/figcaption><\/figure>\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">F\u00e9licitations ! WordPress et MemberPress sont d\u00e9sormais install\u00e9s. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Vous \u00eates d\u00e9sormais pr\u00eat \u00e0 passer \u00e0 l'\u00e9tape suivante : cr\u00e9er votre site d'adh\u00e9sion et l'optimiser afin d'augmenter vos ventes aupr\u00e8s de vos clients existants.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\"><span class=\"ez-toc-section\" id=\"Step_2_Offer_Subscriptions_for_Your_Services\"><\/span>\u00c9tape 2 : Proposer des abonnements pour vos services<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"><strong><a href=\"https:\/\/memberpress.com\/fr\/blog\/brick-and-mortar-recurring-revenue-tips\/\" target=\"_blank\" rel=\"noopener\" title=\"Comment ajouter des revenus r\u00e9currents \u00e0 votre entreprise (vid\u00e9o)\">Flux de revenus r\u00e9currents<\/a><\/strong> sont la sauce secr\u00e8te pour fid\u00e9liser les clients et augmenter les ventes avec les clients existants.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">En offrant <strong><a href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-subscription-revenue\/\" target=\"_blank\" rel=\"noopener\" title=\"5 fa\u00e7ons d'augmenter les revenus tir\u00e9s des abonnements sur votre site\">services sur abonnement<\/a><\/strong>, vous cr\u00e9ez un <strong>une source de revenus pr\u00e9visible et stable<\/strong>. En m\u00eame temps, vous donnez \u00e0 vos clients une raison de rester et de<strong> s'engager r\u00e9guli\u00e8rement aupr\u00e8s de votre marque<\/strong>.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Des entreprises de tous types et de tous les secteurs ont adopt\u00e9 avec succ\u00e8s le mod\u00e8le d'abonnement ou d'adh\u00e9sion. Par exemple\u2026<\/p>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">Produits physiques<\/h5>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Des entreprises comme <a href=\"https:\/\/www.manscaped.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Le Manscapage<\/a> et <a href=\"https:\/\/eu.whogivesacrap.org\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Qui s'en soucie ?<\/a> proposent des bo\u00eetes d'abonnement mensuelles ou trimestrielles.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/who-gives-a-crap-subscription-box.png\"><img decoding=\"async\" width=\"1024\" height=\"474\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/who-gives-a-crap-subscription-box-1024x474.png\" alt=\"Bo\u00eete d'abonnement Who Gives a Crap\" class=\"wp-image-53298\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/who-gives-a-crap-subscription-box-1024x474.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/who-gives-a-crap-subscription-box-300x139.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/who-gives-a-crap-subscription-box-768x355.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/who-gives-a-crap-subscription-box-368x170.png 368w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/who-gives-a-crap-subscription-box-840x389.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/who-gives-a-crap-subscription-box-1216x562.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/who-gives-a-crap-subscription-box-700x324.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/who-gives-a-crap-subscription-box-156x72.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/who-gives-a-crap-subscription-box-1080x500.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/who-gives-a-crap-subscription-box.png 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Who Gives a Crap propose des abonnements pour son papier toilette recycl\u00e9, pour que vous ne soyez jamais \u00e0 court.<\/figcaption><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Ils livrent des produits de soins personnels et du papier toilette \u00e9cologique directement au domicile de leurs clients.<\/p>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">Alimentation et boissons<\/h5>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"><a href=\"https:\/\/www.panerabread.com\/en-us\/mypanera\/subscription.html\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Panera Sip Club<\/a> propose un abonnement mensuel pour un nombre illimit\u00e9 de caf\u00e9s, de th\u00e9s et de boissons non alcoolis\u00e9es, ce qui incite les clients \u00e0 revenir dans leurs restaurants pour se resservir tous les jours.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Panera-Sip-Club-Screenshot.png\"><img decoding=\"async\" width=\"1024\" height=\"496\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Panera-Sip-Club-Screenshot-1024x496.png\" alt=\"Programme d'adh\u00e9sion au Panera Sip Club\" class=\"wp-image-53063\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Panera-Sip-Club-Screenshot-1024x496.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Panera-Sip-Club-Screenshot-300x145.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Panera-Sip-Club-Screenshot-768x372.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Panera-Sip-Club-Screenshot-351x170.png 351w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Panera-Sip-Club-Screenshot-840x407.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Panera-Sip-Club-Screenshot-1216x589.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Panera-Sip-Club-Screenshot-700x339.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Panera-Sip-Club-Screenshot-156x76.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Panera-Sip-Club-Screenshot-1080x523.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Panera-Sip-Club-Screenshot.png 1437w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">Services<\/h5>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Avez-vous lav\u00e9 votre voiture r\u00e9cemment ? Si oui, vous avez sans doute remarqu\u00e9 le mod\u00e8le d'abonnement aux stations de lavage, tr\u00e8s en vogue, que tant d'entreprises ont adopt\u00e9.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Et c'est une offre plut\u00f4t int\u00e9ressante. Les clients b\u00e9n\u00e9ficient de formules mensuelles de lavage illimit\u00e9, ce qui leur permet de garder leurs v\u00e9hicules impeccables. Et ils n'ont pas \u00e0 se soucier du co\u00fbt de chaque lavage.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Ce mod\u00e8le peut s'adapter \u00e0 n'importe quel type de service : toilettage canin, coupes de cheveux, nettoyage \u00e0 haute pression\u2026 la liste est longue.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">C'est le <strong>tendance commerciale continue<\/strong> qui ne cesse de nous offrir\u2026 au sens propre du terme !<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">Les \u00e9crous et les boulons<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Maintenant que vous comprenez le pouvoir de la <a href=\"https:\/\/memberpress.com\/fr\/blog\/get-more-subscription-revenue\/\" target=\"_blank\" rel=\"noopener\" title=\"5 fa\u00e7ons d'augmenter les revenus tir\u00e9s des abonnements sur votre site\">services sur abonnement<\/a>, voyons maintenant comment cr\u00e9er et g\u00e9rer ces abonnements \u00e0 l'aide de MemberPress.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">Cr\u00e9er un niveau d'adh\u00e9sion<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Dans votre tableau de bord WordPress, naviguez vers <strong>MemberPress<\/strong> > <strong>Adh\u00e9sions<\/strong> > <strong>Ajouter un nouveau<\/strong>. Ici, vous pouvez cr\u00e9er diff\u00e9rents niveaux d'adh\u00e9sion, chacun avec ses propres <strong>des offres et des structures de prix uniques<\/strong>.\u00a0<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/MemberPress-Add-New-Membership.jpg\"><img decoding=\"async\" width=\"730\" height=\"590\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/MemberPress-Add-New-Membership.jpg\" alt=\"MemberPress Ajouter un nouveau membre\" class=\"wp-image-54456\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/MemberPress-Add-New-Membership.jpg 730w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/MemberPress-Add-New-Membership-300x242.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/MemberPress-Add-New-Membership-210x170.jpg 210w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/MemberPress-Add-New-Membership-641x518.jpg 641w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/MemberPress-Add-New-Membership-156x126.jpg 156w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Par exemple, vous pouvez proposer une adh\u00e9sion de base, une adh\u00e9sion premium et une adh\u00e9sion VIP, chacune offrant diff\u00e9rents niveaux d'acc\u00e8s \u00e0 vos produits ou services.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Vous trouverez ci-apr\u00e8s d'autres id\u00e9es de mod\u00e8les de tarification visant \u00e0 augmenter les d\u00e9penses des clients.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">Mise en place d'une facturation r\u00e9currente<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Pour chaque niveau d'adh\u00e9sion, sp\u00e9cifiez la tarification et le cycle de facturation. Vous pouvez proposer des options de facturation mensuelle, trimestrielle ou annuelle, en fonction de vos besoins. <a href=\"https:\/\/memberpress.com\/fr\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"Comment identifier votre public cible (rapidement et gratuitement)\">public cible<\/a> et votre mod\u00e8le d'entreprise.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Veillez \u00e0 activer l'option des paiements r\u00e9currents.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Add-membership-terms.jpg\"><img decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Add-membership-terms-1024x546.jpg\" alt=\"Ajouter des conditions d'adh\u00e9sion\" class=\"wp-image-54455\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Add-membership-terms-1024x546.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Add-membership-terms-300x160.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Add-membership-terms-768x410.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Add-membership-terms-319x170.jpg 319w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Add-membership-terms-840x448.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Add-membership-terms-1216x649.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Add-membership-terms-700x374.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Add-membership-terms-156x83.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Add-membership-terms-1080x576.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Add-membership-terms.jpg 1340w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">Personnaliser les r\u00e8gles d'acc\u00e8s<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Sous l'onglet R\u00e8gles dans MemberPress, configurez des r\u00e8gles d'acc\u00e8s pour <a href=\"https:\/\/memberpress.com\/fr\/blog\/create-paywall-content\/\" target=\"_blank\" rel=\"noopener\" title=\"Comment faire du Paywall avec WordPress (et pourquoi)\">restreindre le contenu<\/a> et des offres \u00e0 des niveaux d'adh\u00e9sion sp\u00e9cifiques.\u00a0<\/p>\r\n\r\n\r\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"7t05qi3bSskeA2PHf8F9vWMyKdzZLEluUCRYrJhoQjnVDBTXwgm4xpN\"><div class=\"responsive-video\"><iframe title=\"Comment prot\u00e9ger le contenu de WordPress avec MemberPress (Tutoriel des r\u00e8gles)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZMZe-isVTjk?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Regardez >> Comment prot\u00e9ger le contenu de votre site gr\u00e2ce aux r\u00e8gles Memberpress<\/figcaption><\/figure>\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">En suivant ces \u00e9tapes, vous serez sur la bonne voie pour cr\u00e9er un service par abonnement qui vous permettra d'augmenter vos ventes aupr\u00e8s de vos clients actuels et de les fid\u00e9liser \u00e0 votre marque.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\"><span class=\"ez-toc-section\" id=\"Step_3_Offer_Weekly_Monthly_or_Annual_Subscriptions\"><\/span>\u00c9tape 3 : Proposer des abonnements hebdomadaires, mensuels ou annuels<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Si vous avez constat\u00e9 une baisse des d\u00e9penses de vos clients, cela s'explique peut-\u00eatre par le fait qu'ils n'ont pas les moyens de payer vos produits ou services imm\u00e9diatement. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Vous pouvez bl\u00e2mer <a href=\"https:\/\/www.nbcnews.com\/business\/economy\/how-is-the-economy-doing-right-now-inflation-interest-rate-hikes-rcna73613\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">le poids de l'inflation<\/a>.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">De nombreuses personnes qui traversent une p\u00e9riode difficile continuent d'appr\u00e9cier et de rechercher les avantages offerts par votre entreprise. Elles ne peuvent tout simplement pas payer la totalit\u00e9 d'un seul coup.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Une solution consiste \u00e0 proposer <a href=\"https:\/\/memberpress.com\/fr\/blog\/pricing-models-for-membership-sites\/\" target=\"_blank\" rel=\"noopener\" title=\"10 mod\u00e8les de tarification les plus courants pour les sites d'adh\u00e9sion\">des options de paiement flexibles<\/a>Il peut s'agir d'abonnements hebdomadaires, mensuels ou annuels.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Vous pouvez ainsi vous adresser \u00e0 un plus grand nombre de clients. Et vous pouvez vous assurer que vos services restent accessibles aux personnes qui attendent leur prochain salaire.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Les options de paiement flexibles rendent vos services plus abordables pour les clients confront\u00e9s \u00e0 des contraintes financi\u00e8res, c'est certain. Mais elles contribuent \u00e9galement \u00e0 instaurer un climat de confiance et de loyaut\u00e9.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Lorsque les clients ont le sentiment que vous tenez compte de leur situation financi\u00e8re et que vous la comprenez, ils sont plus enclins \u00e0 rester fid\u00e8les \u00e0 votre entreprise et \u00e0 continuer \u00e0 utiliser vos services.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Pour mettre en place des options de paiement flexibles avec MemberPress, suivez les \u00e9tapes suivantes :<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">Cr\u00e9er plusieurs niveaux d'adh\u00e9sion<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Lorsque vous d\u00e9finissez vos niveaux d'adh\u00e9sion dans MemberPress, pensez \u00e0 proposer diff\u00e9rentes fr\u00e9quences de paiement pour chaque niveau.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Par exemple, vous pouvez proposer une adh\u00e9sion de base avec des options de paiement hebdomadaires, mensuelles et annuelles afin que les clients puissent choisir celle qui convient le mieux \u00e0 leur budget.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">Configurer les options de paiement<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Pour chaque niveau d'adh\u00e9sion, sp\u00e9cifiez la tarification pour les diff\u00e9rentes fr\u00e9quences de paiement (hebdomadaire, mensuelle ou annuelle).\u00a0<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">Promouvoir des options de paiement flexibles<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Indiquez clairement \u00e0 vos clients existants que vous proposez des plans de paiement flexibles pour r\u00e9pondre \u00e0 leurs besoins.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Mettez ces options en \u00e9vidence sur votre site web, dans votre mat\u00e9riel de marketing et dans vos campagnes de courrier \u00e9lectronique. Insistez sur les avantages et la commodit\u00e9 qu'elles offrent.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\"><span class=\"ez-toc-section\" id=\"Step_4_Roll_Out_the_Red_Carpet_with_a_VIP_Membership_Level\"><\/span>\u00c9tape 4 : D\u00e9rouler le tapis rouge avec un niveau d'adh\u00e9sion VIP<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Ces temps \u00e9conomiques incertains n'affectent pas tous les clients de la m\u00eame mani\u00e8re. Et il y aura toujours ces clients fid\u00e8les, pr\u00eats \u00e0 soutenir les petites entreprises quoi qu'il arrive.\u00a0<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-1024x576.jpg\" alt=\"Tapis rouge VIP\" class=\"wp-image-52681\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Cr\u00e9ez un niveau d'adh\u00e9sion VIP avec <strong>services premium<\/strong>Les clients doivent \u00eatre en mesure d'apporter une contribution plus importante. Entre-temps, remerciez-les en leur offrant des avantages et des prestations exclusives.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Voici quelques id\u00e9es d'adh\u00e9sion VIP :<\/p>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">Aper\u00e7us et acc\u00e8s anticip\u00e9<\/h5>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Donnez \u00e0 vos clients VIP le sentiment d'appartenir \u00e0 un cercle privil\u00e9gi\u00e9 en leur offrant un acc\u00e8s en avant-premi\u00e8re \u00e0 vos derniers produits ou services avant leur lancement officiel.<\/p>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">R\u00e9ductions ou promotions top secr\u00e8tes<\/h5>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Proposez des r\u00e9ductions, des ventes ou des promotions discr\u00e8tes exclusivement pour les membres VIP, afin qu'ils se sentent encore plus sp\u00e9ciaux en raison de leur engagement envers votre entreprise.<\/p>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">Assistance prioritaire \u00e0 la client\u00e8le<\/h5>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Traitez vos membres VIP comme des rois en leur offrant l'acc\u00e8s le plus rapide \u00e0 votre \u00e9quipe d'assistance \u00e0 la client\u00e8le, en veillant \u00e0 ce qu'ils n'aient jamais \u00e0 faire la queue.<\/p>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">Acc\u00e8s \u00e0 un tr\u00e9sor de contenu premium<\/h5>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">D\u00e9bloquez un monde de contenu exclusif de haute qualit\u00e9 pour vos VIP. Pensez \u00e0 des articles, des vid\u00e9os, des webinaires ou des cours en ligne con\u00e7us sp\u00e9cialement pour eux.<\/p>\r\n\r\n\r\n\r\n<h5 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">Exp\u00e9riences sur mesure<\/h5>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Personnaliser l'exp\u00e9rience des VIP en cr\u00e9ant des recommandations ou des contenus personnalis\u00e9s en fonction de leurs pr\u00e9f\u00e9rences.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Pour mettre en place un niveau d'adh\u00e9sion VIP qui brille de mille feux, suivez les \u00e9tapes suivantes dans MemberPress :<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">1. Cr\u00e9er un niveau d'adh\u00e9sion VIP<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Dans votre tableau de bord WordPress, allez dans <strong>MemberPress<\/strong> > <strong>Adh\u00e9sions<\/strong> > <strong>Ajouter un nouveau<\/strong>et de cr\u00e9er un nouveau niveau d'adh\u00e9sion VIP avec ses propres offres et sa propre structure tarifaire.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">2. Configurer l'adh\u00e9sion VIP<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Pr\u00e9cisez le tarif, la fr\u00e9quence de facturation et toute autre information n\u00e9cessaire concernant le niveau d'abonnement VIP. N'oubliez pas, l\u00e0 encore, d'activer l'option de paiements r\u00e9currents.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">3. Mise en place des cordes de velours<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Sous <strong>R\u00e8gles<\/strong> dans MemberPress, cr\u00e9ez des r\u00e8gles d'acc\u00e8s qui limitent le contenu et les avantages premium aux seuls membres VIP.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\"><span class=\"ez-toc-section\" id=\"Step_3_Boost_Customer_Loyalty_Further_with_MyCred\"><\/span>\u00c9tape 3 : Renforcer la fid\u00e9lit\u00e9 des clients avec MyCred<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Proposer des services sur abonnement est un excellent moyen d'augmenter les ventes aupr\u00e8s des clients existants. Pourquoi ne pas aller plus loin en int\u00e9grant un programme de fid\u00e9lisation ?\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Apr\u00e8s tout, une augmentation de 5% de la fid\u00e9lisation de la client\u00e8le peut entra\u00eener une augmentation de <a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Augmentation des b\u00e9n\u00e9fices de 25% \u00e0 95%<\/a>. Pas de blague ! <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Investir dans <a href=\"https:\/\/memberpress.com\/fr\/blog\/ways-to-make-a-more-personalized-connection-with-your-online-customers\/\" target=\"_blank\" rel=\"noopener\" title=\"7 fa\u00e7ons d'\u00e9tablir un lien plus personnalis\u00e9 avec vos clients en ligne\">fid\u00e9lisation de la client\u00e8le<\/a> peut avoir un impact significatif sur vos r\u00e9sultats.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">C'est l\u00e0 que <a href=\"https:\/\/memberpress.com\/go\/mycred\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">MyCred <\/a>arrive. <\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin.png\"><img decoding=\"async\" width=\"1024\" height=\"392\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1024x392.png\" alt=\"mycred plugin homepage screenshot\" class=\"wp-image-52346\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1024x392.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-300x115.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-768x294.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1536x589.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-2048x785.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-444x170.png 444w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-840x322.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1216x466.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1832x702.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-700x268.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-156x60.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1080x414.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">MyCred est un plugin WordPress de gamification puissant et polyvalent con\u00e7u pour vous aider \u00e0 cr\u00e9er un syst\u00e8me de r\u00e9compenses personnalis\u00e9.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Il est prouv\u00e9 que ce type de r\u00e9compenses maintient l'engagement de vos clients et les incite \u00e0 continuer \u00e0 faire des affaires avec vous.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Voici comment renforcer consid\u00e9rablement la fid\u00e9lit\u00e9 de vos clients gr\u00e2ce \u00e0 <a href=\"https:\/\/memberpress.com\/go\/mycred\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">MyCred<\/a>:<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">1. Installer MyCred<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Dans votre tableau de bord WordPress, allez dans <strong>Plugins<\/strong> > <strong>Ajouter un nouveau<\/strong>Rechercher <strong>MyCred<\/strong>et cliquez sur <strong>Installer maintenant<\/strong>. Une fois l'installation termin\u00e9e, activez le plugin pour commencer \u00e0 mettre en place votre syst\u00e8me de r\u00e9compenses.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">2. Configurer les param\u00e8tres de MyCred<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Naviguez jusqu'\u00e0 <strong>MyCred<\/strong> > <strong>Param\u00e8tres<\/strong> dans votre tableau de bord, o\u00f9 vous pourrez configurer diff\u00e9rents aspects de votre programme de fid\u00e9lit\u00e9. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Vous pouvez personnaliser le syst\u00e8me de points, mettre en place des journaux de points et choisir comment vos clients peuvent gagner et \u00e9changer des points.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">3. Cr\u00e9er des opportunit\u00e9s de revenus<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">MyCred offre aux clients de multiples fa\u00e7ons de gagner des points, par exemple en commentant des articles de blog, en effectuant des achats ou en recommandant des amis.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Adaptez ces opportunit\u00e9s \u00e0 votre public cible et \u00e0 votre mod\u00e8le d'entreprise.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">4. Int\u00e9grer MyCred \u00e0 MemberPress<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Pour une int\u00e9gration transparente, <a href=\"https:\/\/memberpress.com\/fr\/addons\/?s=mycred\" target=\"_blank\" rel=\"noopener\" title=\"\">installer le module MyCred MemberPress<\/a>qui vous permet d'attribuer des points en fonction du niveau d'adh\u00e9sion, des renouvellements d'abonnement ou m\u00eame de l'acc\u00e8s \u00e0 un contenu sp\u00e9cifique.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Ainsi, vos clients peuvent obtenir des points tout en profitant des avantages de leur abonnement, ce qui renforce leur fid\u00e9lit\u00e9 et leur satisfaction.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">5. Promouvoir l'\u00e9change de points<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Proposez des options d'\u00e9change attrayantes pour encourager les clients \u00e0 d\u00e9penser leurs points durement gagn\u00e9s. Il peut s'agir de contenus exclusifs, de r\u00e9ductions ou m\u00eame de produits physiques.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Veillez \u00e0 ce que ces r\u00e9compenses soient attrayantes et utiles. Ainsi, vos clients seront motiv\u00e9s pour continuer \u00e0 gagner des points et \u00e0 s'engager avec votre marque.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\"><span class=\"ez-toc-section\" id=\"Step_4_Keep_Customers_in_the_Loop\"><\/span>\u00c9tape 4 : Tenir les clients au courant<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">La communication est essentielle pour fid\u00e9liser les clients et augmenter les ventes.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Les campagnes de courrier \u00e9lectronique restent un moyen efficace d'informer vos clients, de les impliquer et de les enthousiasmer pour vos produits ou services.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">En fait, le marketing par courrier \u00e9lectronique est le<a href=\"https:\/\/www.omnisend.com\/blog\/email-marketing-roi\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"> le meilleur retour sur investissement (ROI)<\/a> par rapport au r\u00e9f\u00e9rencement, \u00e0 la t\u00e9l\u00e9phonie mobile et aux annonces payantes.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Notre outil de pr\u00e9dilection pour la gestion et l'envoi de campagnes d'e-mailing cibl\u00e9es est <a href=\"https:\/\/memberpress.com\/go\/activecamp\/landing\/\" target=\"_blank\" rel=\"noopener sponsored\" title=\"\">Campagne active<\/a>.\u00a0<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/09\/active_campaign_logo-full_blue.png\"><img decoding=\"async\" width=\"609\" height=\"146\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/09\/active_campaign_logo-full_blue.png\" alt=\"\" class=\"wp-image-14952\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2017\/09\/active_campaign_logo-full_blue.png 609w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/09\/active_campaign_logo-full_blue-300x72.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2017\/09\/active_campaign_logo-full_blue-156x37.png 156w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Cet outil d'automatisation du marketing de haut niveau vous permet de cr\u00e9er des courriels personnalis\u00e9s, de segmenter votre public et de suivre les performances de vos campagnes en toute simplicit\u00e9.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Le MemberPress <a href=\"https:\/\/memberpress.com\/fr\/addons\/activecampaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Module compl\u00e9mentaire Listes ActiveCampaign<\/a> vous permet d'affecter vos clients \u00e0 diff\u00e9rentes listes en fonction de l'abonnement qu'ils ont souscrit.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Voici comment tirer parti de la puissance de <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"campagne active\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Campagne active<\/a> pour tenir vos clients au courant et augmenter vos ventes :<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">1. S'inscrire \u00e0 ActiveCampaign<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Choisissez un plan qui correspond \u00e0 vos besoins et cr\u00e9ez un compte sur le site web de la Commission europ\u00e9enne. <a href=\"https:\/\/memberpress.com\/go\/activecamp\/landing\/\" rel=\"sponsored\">Site web d'ActiveCampaign.<\/a><\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">2. Installer le module compl\u00e9mentaire ActiveCampaign (version listes)<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">suivre ces <a href=\"https:\/\/memberpress.com\/fr\/docs\/active-campaign\/\" target=\"_blank\" rel=\"noopener\" title=\"\">6 \u00e9tapes pour installer et configurer le module compl\u00e9mentaire ActiveCampaign<\/a>. <\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">3. Segmentez votre public<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Utilisez les fonctionnalit\u00e9s avanc\u00e9es de segmentation d'ActiveCampaign pour cr\u00e9er des listes d'e-mails cibl\u00e9es. Vous pouvez cr\u00e9er ces listes en fonction des pr\u00e9f\u00e9rences des clients, de leur niveau d'adh\u00e9sion ou de tout autre crit\u00e8re pertinent.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">4. Concevoir des campagnes de courrier \u00e9lectronique personnalis\u00e9es<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Cr\u00e9ez un contenu d'e-mail attrayant et personnalis\u00e9. Tenez vos clients inform\u00e9s des nouveaux produits, des promotions ou des mises \u00e0 jour du programme de fid\u00e9lit\u00e9.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Gr\u00e2ce \u00e0 l'\u00e9diteur d'e-mails intuitif d'ActiveCampaign, vous pouvez facilement cr\u00e9er des e-mails visuellement attrayants et adaptatifs, qui s'affichent parfaitement sur n'importe quel appareil.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\">5. Contr\u00f4ler et optimiser<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Suivez les performances de vos campagnes d'e-mailing gr\u00e2ce aux outils d'analyse performants d'ActiveCampaign.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Ces donn\u00e9es vous aideront \u00e0 trouver des domaines d'am\u00e9lioration et \u00e0 optimiser vos futurs efforts de marketing par courriel afin de stimuler l'engagement des clients et les ventes.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">En tirant parti de la puissance des outils de marketing par courrier \u00e9lectronique, vous pouvez tenir vos clients au courant et cr\u00e9er une exp\u00e9rience personnalis\u00e9e. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Ces strat\u00e9gies permettent non seulement de fid\u00e9liser les clients, mais aussi d'augmenter les ventes aupr\u00e8s de la client\u00e8le existante.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Tirez parti de la puissance de MemberPress pour faire exploser vos ventes aupr\u00e8s de vos clients existants. MemberPress est votre arme secr\u00e8te pour fid\u00e9liser vos clients, les divertir et les inciter \u00e0 d\u00e9penser sans compter.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Voici un r\u00e9capitulatif des moyens d'augmenter les ventes aupr\u00e8s de la client\u00e8le existante :<\/p>\r\n\r\n\r\n\r\n<ol type=\"video\" class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio wp-block-list\">\r\n<li>Installez MemberPress sur votre site web WordPress pour contr\u00f4ler les adh\u00e9sions et le contenu payant.<\/li>\r\n\r\n\r\n\r\n<li>Proposer des abonnements flexibles, <\/li>\r\n\r\n\r\n\r\n<li>D\u00e9roulez le tapis rouge pour vos VIP afin d'encourager les d\u00e9penses<\/li>\r\n\r\n\r\n\r\n<li>Avec MyCred, donnez \u00e0 vos clients l'impression d'avoir d\u00e9croch\u00e9 le gros lot en mati\u00e8re de fid\u00e9lit\u00e9.<\/li>\r\n\r\n\r\n\r\n<li>Fid\u00e9lisez vos clients gr\u00e2ce \u00e0 des campagnes d'e-mails pertinentes : tenez-les inform\u00e9s, suscitez leur curiosit\u00e9 et donnez-leur envie d'en savoir plus.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Transformez vos clients en fans enthousiastes et voyez vos ventes monter en fl\u00e8che avec la puissance de MemberPress \u00e0 vos c\u00f4t\u00e9s.<\/p>\r\n\r\n\r\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-ctaimage\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caract\u00e8re cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-ctatext\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\r\n\r\n\r\n<p><strong>Vous avez d'autres conseils pour augmenter vos ventes aupr\u00e8s de vos clients existants ? Partagez-les avec la communaut\u00e9 MemberPress dans la section des commentaires ci-dessous.<\/strong><\/p>\r\n\r\n\r\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Hey there, savvy business person! Are you ready to supercharge your sales with your existing customers?\u00a0 Well, buckle up, because we\u2019re about to expand your horizons and show you how to satisfy customers, increase revenue, and boost loyalty all in one! Forget the expensive advertising and tedious sales pitches. 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