{"id":54668,"date":"2023-06-14T05:00:00","date_gmt":"2023-06-14T09:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=54668"},"modified":"2023-06-13T18:44:15","modified_gmt":"2023-06-13T22:44:15","slug":"wpcode-for-memberpress","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/wpcode-for-memberpress\/","title":{"rendered":"Lib\u00e9rez le guerrier du code qui est en vous : Comment faire du code personnalis\u00e9 dans WordPress sans saboter votre site"},"content":{"rendered":"\n

Codez comme un pro avec votre nouvelle force. Pr\u00e9sentation de la NOUVELLE int\u00e9gration MemberPress WPCode.<\/em><\/strong><\/p>

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CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\nToggle<\/span>
WPCode<\/a><\/li>
MemberPress <\/a><\/li><\/ul><\/li>
La puissance du code WPC dans MemberPress<\/a><\/li>
Emplacements de l'auto-insertion Easy MemberPress<\/a>
Cas d'utilisation #1 - Des ventes survolt\u00e9es<\/a><\/li><\/ul><\/li>
Limitations encore plus fines de l'acc\u00e8s au contenu<\/a>
Cas d'utilisation #2 - Suivi des gains de temps<\/a><\/li><\/ul><\/li>
Livraison de pr\u00e9cision avec logique conditionnelle combin\u00e9e<\/a>
Cas d'utilisation #3 - La synchronisation parfaite, d\u00e9mystifi\u00e9e<\/a><\/li>
Cas d'utilisation #4 - Des clients ravis<\/a><\/li><\/ul><\/li>
MemberPress Suivi des pixels de conversion<\/a>
Cas d'utilisation #5 - Optimisation facile des publicit\u00e9s en temps r\u00e9el<\/a><\/li><\/ul><\/li>
Facilit\u00e9 d'utilisation<\/a><\/li>
Des possibilit\u00e9s infinies<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
Le monde num\u00e9rique regorge de possibilit\u00e9s de croissance et d'innovation pour les entreprises en ligne. Quel est le principal moteur de cette croissance ? WordPress et ses plugins premium. <\/p>\n\n\n\n
Ou, pour \u00eatre plus pr\u00e9cis, WordPress codage personnalis\u00e9<\/em> et l'adh\u00e9sion <\/em>plugins. <\/p>\n\n\n\n
Dans le cadre de la pass\u00e9<\/em><\/strong>Le probl\u00e8me de cette combinaison \u00e9tait la complexit\u00e9. Le codage personnalis\u00e9 est r\u00e9put\u00e9 pour \u00eatre douteux, et les sites d'adh\u00e9sion peuvent \u00eatre difficiles \u00e0 g\u00e9rer. Si vous creusez trop profond\u00e9ment, vous risquez de casser votre site.<\/p>\n\n\n\n
C'est la raison pour laquelle, derri\u00e8re tant d'entreprises en ligne couronn\u00e9es de succ\u00e8s, il y a aujourd'hui<\/em><\/strong>Vous y trouverez deux plates-formes puissantes - WPCode <\/strong>et MemberPress<\/strong>. <\/p>\n\n\n\n
Ces deux outils ont chang\u00e9 le jeu de la personnalisation et de l'adaptation des entreprises en ligne - qui se trouve \u00eatre le domaine le plus important de l'UE. la cl\u00e9 de l'augmentation des recettes et de la croissance<\/strong>.<\/p>\n\n\n\n
<\/span>WPCode<\/span><\/h3>\n\n\n\n
WPCode est le plus populaire plugin d'extraits de code<\/strong> pour WordPress. Il suffit d'appuyer sur un bouton pour transformer le propri\u00e9taire moyen d'une entreprise en ligne en un h\u00e9ros au code personnalis\u00e9.<\/p>\n\n\n\n
Mais WPCode n'est pas r\u00e9serv\u00e9 aux d\u00e9butants<\/strong>. <\/p>\n\n\n\n
Il acc\u00e9l\u00e8re consid\u00e9rablement la production pour d\u00e9veloppeurs<\/strong>. Et une production plus rapide se traduit par des b\u00e9n\u00e9fices plus importants. <\/p>\n\n\n\n
Il n'est donc pas surprenant que WPCode, qui compte plus d'un million d'installations actives, soit aujourd'hui l'un des principaux plugins de la bo\u00eete \u00e0 outils de tout d\u00e9veloppeur.<\/p>\n\n\n\n
<\/span>MemberPress <\/span><\/h3>\n\n\n\n
Aujourd'hui, MemberPress est le plugin de mon\u00e9tisation et d'adh\u00e9sion #1 pour WordPress. <\/p>\n\n\n\n
Comme WPCode pour extraits<\/em>MemberPress est le plugin le plus populaire pour adh\u00e9sions <\/em>et mon\u00e9tisation <\/em>parmi les d\u00e9veloppeurs, cr\u00e9ateurs et concepteurs de WordPress. <\/p>\n\n\n\n
En plus d'une longue liste de autres fonctions g\u00e9n\u00e9ratrices de recettes<\/a>Il vous permet de cr\u00e9er, de g\u00e9rer et de suivre facilement les abonnements des membres.<\/p>\n\n\n\n
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Mettez les deux ensemble et vous obtiendrez une super-sauce pour le succ\u00e8s des affaires en ligne.<\/p>\n\n\n\n
L'int\u00e9gration de MemberPress WPCode traduit la complexit\u00e9 abrutissante du codage personnalis\u00e9 en un processus de pointer-cliquer que nous pouvons tous comprendre.<\/strong> - et utiliser<\/em>.<\/p>\n\n\n\n
Gr\u00e2ce \u00e0 cette int\u00e9gration, vous pouvez faire toutes les choses dont vous avez r\u00eav\u00e9 pour stimuler votre activit\u00e9, sans avoir \u00e0 vous soucier de casser votre site.<\/p>\n\n\n\n
<\/span>La puissance du code WPC dans MemberPress<\/span><\/h2>\n\n\n\n
Cette int\u00e9gration lib\u00e8re la puissance de WPCode dans l'environnement MemberPress. Vous pouvez donc faire des choses comme...<\/p>\n\n\n\n
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Ajouter des extraits de code personnalis\u00e9s \u00e0 des parties sp\u00e9cifiques de vos pages MemberPress<\/li>\n\n\n\n
Contr\u00f4ler quand et o\u00f9 les snippets apparaissent en fonction de conditions dynamiques<\/li>\n\n\n\n
Mettre en place un suivi des conversions digne d'un ninja<\/li>\n<\/ul>\n\n\n\n
Et ce n'est qu'un d\u00e9but. <\/p>\n\n\n\n
Poursuivez votre lecture et vous d\u00e9couvrirez quelques-uns des cas d'utilisation les plus remarquables possibles gr\u00e2ce \u00e0 l'int\u00e9gration de MemberPress WPCode.<\/p>\n\n\n\n
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<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">\u00c9COUTER >> Codez comme un pro et personnalisez votre site avec l'int\u00e9gration wpcode de memberpress<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Easy_MemberPress_Auto-Insert_Locations\"><\/span>Emplacements de l'auto-insertion Easy MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les <strong>Emplacements d'auto-insertion sp\u00e9cifiques \u00e0 MemberPress<\/strong> est l'un des aspects que nous pr\u00e9f\u00e9rons dans l'int\u00e9gration de WPCode. Cette fonctionnalit\u00e9 vous permet d'ajouter un code personnalis\u00e9 de haute pr\u00e9cision \u00e0 vos pages MemberPress avec une facilit\u00e9 d\u00e9concertante. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il vous suffit de s\u00e9lectionner l'emplacement d'insertion automatique correspondant \u00e0 la zone de votre site o\u00f9 vous souhaitez ajouter du code. WPCode fait le reste.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"620\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_Ecommerce_MP_Locations_Small-1024x620.jpg\" alt=\"\" class=\"wp-image-54960\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_Ecommerce_MP_Locations_Small-1024x620.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_Ecommerce_MP_Locations_Small-300x182.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_Ecommerce_MP_Locations_Small-768x465.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_Ecommerce_MP_Locations_Small-281x170.jpg 281w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_Ecommerce_MP_Locations_Small-840x508.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_Ecommerce_MP_Locations_Small-1131x684.jpg 1131w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_Ecommerce_MP_Locations_Small-700x424.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_Ecommerce_MP_Locations_Small-156x94.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_Ecommerce_MP_Locations_Small-1080x653.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_Ecommerce_MP_Locations_Small.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Case_1_%E2%80%93_Supercharged_Sales\"><\/span>Cas d'utilisation #1 - <em>Des ventes suraliment\u00e9es<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Imaginons par exemple que vous souhaitiez vendre un nouveau plan d'adh\u00e9sion. Avec WPCode, vous pouvez cr\u00e9er une banni\u00e8re ou un appel \u00e0 l'action (CTA) et le placer directement sur la page du formulaire d'inscription\/de paiement de MemberPress. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce CTA parfaitement plac\u00e9 vous permet de mettre en avant les avantages du nouveau plan et d'encourager les clients \u00e0 passer \u00e0 un plan sup\u00e9rieur, directement sur le point de vente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Mais il y a mieux encore<\/em>. Vous pouvez \u00e9galement demander <strong>logique conditionnelle<\/strong> \u00e0 ces banni\u00e8res et CTA. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, dans la zone de compte, vous pouvez afficher une banni\u00e8re de vente incitative qui ne s'affiche que pour certains abonn\u00e9s. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette approche cibl\u00e9e vous permet de pr\u00e9senter les bonnes offres aux bons membres au bon moment. Cela signifie que vous r\u00e9alisez plus de ventes avec moins d'efforts. <em>moins <\/em>temps.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Even_Finer-Grained_Content_Access_Limitations\"><\/span>M\u00eame <em>Plus fin<\/em>-Limitations de l'acc\u00e8s au contenu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/iStock-1484120201.jpg\"><img decoding=\"async\" width=\"1024\" height=\"461\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/iStock-1484120201-1024x461.jpg\" alt=\"Contenu complexe et vari\u00e9 Concept d'acc\u00e8s\" class=\"wp-image-55084\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/iStock-1484120201-1024x461.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/iStock-1484120201-300x135.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/iStock-1484120201-768x346.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/iStock-1484120201-378x170.jpg 378w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/iStock-1484120201-840x378.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/iStock-1484120201-1216x547.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/iStock-1484120201-700x315.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/iStock-1484120201-156x70.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/iStock-1484120201-1080x486.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/iStock-1484120201.jpg 1526w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">D'embl\u00e9e, la fonction R\u00e8gles de MemberPress vous offre le contr\u00f4le d'acc\u00e8s au contenu le plus fin qui soit. De plus, l'extensibilit\u00e9 des r\u00e8gles a toujours \u00e9t\u00e9 exceptionnelle, pour autant que vous ayez un d\u00e9veloppeur \u00e0 votre disposition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">WPCode change cela.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'int\u00e9gration de MemberPress WPCode apporte de nouvelles r\u00e8gles qui \u00e9tendent au maximum les capacit\u00e9s d'acc\u00e8s au contenu de la plateforme. <em>pas de d\u00e9veloppement n\u00e9cessaire<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce aux emplacements d'insertion automatique, vous pouvez appliquer ces nouvelles r\u00e8gles \u00e0 n'importe quel \u00e9l\u00e9ment de votre site. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez donc adapter le contenu et les fonctionnalit\u00e9s de votre site en fonction des niveaux d'adh\u00e9sion de vos utilisateurs individuels. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous leur offrez une exp\u00e9rience utilisateur plus personnalis\u00e9e, et ils vous engagent davantage et mieux.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"532\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_MemberConditions_Highlighted_Small-1024x532.jpg\" alt=\"\" class=\"wp-image-54961\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_MemberConditions_Highlighted_Small-1024x532.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_MemberConditions_Highlighted_Small-300x156.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_MemberConditions_Highlighted_Small-768x399.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_MemberConditions_Highlighted_Small-327x170.jpg 327w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_MemberConditions_Highlighted_Small-840x437.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_MemberConditions_Highlighted_Small-700x364.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_MemberConditions_Highlighted_Small-156x81.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_MemberConditions_Highlighted_Small-1080x562.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/WPCode_MemberConditions_Highlighted_Small.jpg 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Case_2_%E2%80%93_Time-Saving_Tracking\"><\/span>Cas d'utilisation #2 - <em>Un suivi qui permet de gagner du temps<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Examinons une application pratique li\u00e9e au suivi de l'acc\u00e8s au contenu. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Supposons que vous utilisiez une s\u00e9quence DripScripts pour suivre les articles de blog les plus visit\u00e9s. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pensez (\u00e0 juste titre) que les visiteurs de votre site, qu'ils soient membres ou non, se comportent diff\u00e9remment lorsqu'il s'agit du contenu du site. Vous savez \u00e9galement que des membres de diff\u00e9rents niveaux ont un acc\u00e8s variable \u00e0 diff\u00e9rents \u00e9l\u00e9ments de contenu.<\/p>\n\n\n\n<div id=\"ad-53781\" class=\"ad-720x300 adsanity-720x300 aligncenter adsanity-aligncenter\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/fr\/ads\/post-target-audience\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/TARGET-AUDIENCE-1.png\" class=\"no-lazy-load wp-post-image\" alt=\"D\u00e9couvrez comment identifier votre public cible sur le blog de MemberPress\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/TARGET-AUDIENCE-1.png 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/TARGET-AUDIENCE-1-300x125.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/TARGET-AUDIENCE-1-408x170.png 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/TARGET-AUDIENCE-1-700x292.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/TARGET-AUDIENCE-1-156x65.png 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Vous souhaitez donc que votre s\u00e9quence suive ces deux groupes individuellement. Normalement, cela n\u00e9cessiterait de coder des conditions tr\u00e8s complexes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais pas avec WPCode. Il vous suffit d'ajouter le script \u00e0 l'en-t\u00eate de votre site en utilisant deux extraits distincts - un pour les membres et un pour les non-membres. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Simple, rapide et efficace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Precision_Delivery_w_Combined_Conditional_Logic\"><\/span>Livraison de pr\u00e9cision avec logique conditionnelle combin\u00e9e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-goal-achievement-workflow-and-process-automation-flowchart_s1024x1024wisk20cbMKc_DPHHh1Y_BOY2A1b3iavMfDC1pkkXaHP_kdw3qU.jpg\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-goal-achievement-workflow-and-process-automation-flowchart_s1024x1024wisk20cbMKc_DPHHh1Y_BOY2A1b3iavMfDC1pkkXaHP_kdw3qU.jpg\" alt=\"Concept de logique conditionnelle\" class=\"wp-image-55085\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-goal-achievement-workflow-and-process-automation-flowchart_s1024x1024wisk20cbMKc_DPHHh1Y_BOY2A1b3iavMfDC1pkkXaHP_kdw3qU.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-goal-achievement-workflow-and-process-automation-flowchart_s1024x1024wisk20cbMKc_DPHHh1Y_BOY2A1b3iavMfDC1pkkXaHP_kdw3qU-300x150.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-goal-achievement-workflow-and-process-automation-flowchart_s1024x1024wisk20cbMKc_DPHHh1Y_BOY2A1b3iavMfDC1pkkXaHP_kdw3qU-768x384.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-goal-achievement-workflow-and-process-automation-flowchart_s1024x1024wisk20cbMKc_DPHHh1Y_BOY2A1b3iavMfDC1pkkXaHP_kdw3qU-340x170.jpg 340w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-goal-achievement-workflow-and-process-automation-flowchart_s1024x1024wisk20cbMKc_DPHHh1Y_BOY2A1b3iavMfDC1pkkXaHP_kdw3qU-840x420.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-goal-achievement-workflow-and-process-automation-flowchart_s1024x1024wisk20cbMKc_DPHHh1Y_BOY2A1b3iavMfDC1pkkXaHP_kdw3qU-700x350.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-goal-achievement-workflow-and-process-automation-flowchart_s1024x1024wisk20cbMKc_DPHHh1Y_BOY2A1b3iavMfDC1pkkXaHP_kdw3qU-156x78.jpg 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">L'int\u00e9gration MemberPress WPCode combine des r\u00e8gles sp\u00e9cifiques \u00e0 MemberPress avec des fonctionnalit\u00e9s WPCode. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il pourrait <em>son <\/em>de base. Mais ce m\u00e9lange a le pouvoir de changer la donne lorsqu'il s'agit de g\u00e9n\u00e9rer des revenus \u00e0 partir de l'interface utilisateur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'int\u00e9gration vous permet <strong>personnaliser la dynamique de diffusion des offres, des march\u00e9s et de tout autre message<\/strong>sur la base d'une infinit\u00e9 de facteurs. Vous mettez en place une personnalisation personnalis\u00e9e qui am\u00e9liore consid\u00e9rablement l'exp\u00e9rience de l'utilisateur et, par cons\u00e9quent, l'engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s tout, les clients qui se sentent vus et entendus sont heureux. Et les clients heureux restent. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Case_3_%E2%80%93_Perfect_Timing_Demystified\"><\/span>Cas d'utilisation #3 - <em>Le timing parfait, d\u00e9mystifi\u00e9<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Imaginons par exemple que vous souhaitiez proposer une offre sp\u00e9ciale aux membres d'une association donn\u00e9e, \u00e0 un niveau donn\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce groupe est un peu superstitieux et partage la conviction que les publicit\u00e9s num\u00e9riques qui apparaissent le lundi ou le mercredi portent malheur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous ne souhaitez donc pas pr\u00e9senter cette offre \u00e0 tout le monde (certains membres seulement). Et vous ne voulez certainement pas l'afficher tout le temps (pas les lundis et mercredis). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les r\u00e8gles de logique conditionnelle de WPCode permettent de d\u00e9m\u00ealer ce type de livraison complexe, en la rendant simple et rapide. Il vous suffit de d\u00e9finir vos conditions et vous \u00eates pr\u00eat \u00e0 d\u00e9marrer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Case_4_%E2%80%93_Delighted_Clients\"><\/span>Cas d'utilisation #4 - <em>Des clients ravis<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ou disons que vous \u00eates un d\u00e9veloppeur\/concepteur WordPress et que vous cr\u00e9ez un site web pour le service de livraison de tacos de votre quartier.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_c2b203bc8138d3469d3785af8bd98b72\" href=\"https:\/\/memberpress.com\/fr\/blog\/increase-restaurant-sales\/\" target=\"_blank\" class=\"button button-blue center\">READ >> Comment augmenter les ventes d'un restaurant avec WordPress<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">La propri\u00e9taire du restaurant souhaite proposer une offre exclusive en ligne \"Taco Tuesday\" aux membres de l'association \"Frequent Diner\". Comme elle ne veut pas se ruiner, elle souhaite que l'offre ne soit disponible que le deuxi\u00e8me mardi de chaque mois. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec WPCode et MemberPress, vous pouvez lui faire vivre cette exp\u00e9rience en un clin d'\u0153il.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"270\" height=\"480\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/taco-tuesday-gif.webp\" alt=\"\" class=\"wp-image-54962\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/taco-tuesday-gif.webp 270w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/taco-tuesday-gif-169x300.webp 169w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/taco-tuesday-gif-96x170.webp 96w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/taco-tuesday-gif-88x156.webp 88w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/><figcaption class=\"wp-element-caption\">Attendez, je reviens tout de suite (j'ai une envie soudaine de tacos).<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Lors de ma pause taco, je me suis souvenu de la puissance de cette int\u00e9gration en mati\u00e8re de suivi des conversions...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_Conversion_Pixels_Tracking\"><\/span>MemberPress Suivi des pixels de conversion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-pixel-conversion-tracking.jpg\"><img decoding=\"async\" width=\"1024\" height=\"368\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-pixel-conversion-tracking-1024x368.jpg\" alt=\"WPCode Conversion Pixel Tracking add-on MemberPress\" class=\"wp-image-55086\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-pixel-conversion-tracking-1024x368.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-pixel-conversion-tracking-300x108.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-pixel-conversion-tracking-768x276.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-pixel-conversion-tracking-473x170.jpg 473w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-pixel-conversion-tracking-840x302.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-pixel-conversion-tracking-1216x437.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-pixel-conversion-tracking-700x252.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-pixel-conversion-tracking-156x56.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-pixel-conversion-tracking-1080x388.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-pixel-conversion-tracking.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Un suivi efficace des conversions est essentiel pour tirer le meilleur parti de vos efforts de marketing. C'est exactement la raison pour laquelle l'int\u00e9gration de MemberPress WPCode comprend les fonctionnalit\u00e9s suivantes <strong>Module compl\u00e9mentaire \"Pixels de conversion<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez l'utiliser pour suivre vos conversions MemberPress, ce qui vous permet d'optimiser vos campagnes et de maximiser votre retour sur investissement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Case_5_%E2%80%93_Easy_Ad_Optimization_in_Real_Time\"><\/span>Cas d'utilisation #5 - <em>Optimisation facile des annonces en temps r\u00e9el<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Voici un exemple concret. Imaginez que vous ayez lanc\u00e9 une campagne de promotion pour un nouveau cours que vous avez cr\u00e9\u00e9 en <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-wordpress-membership-site-for-selling-courses-a-step-by-step-guide\/\" target=\"_blank\" rel=\"noopener\" title=\"Comment cr\u00e9er un site pour vendre des cours en ligne sur WordPress (Guide \u00e9tape par \u00e9tape)\">Cours sur MemberPress<\/a>. Une partie de votre campagne comprendra des publicit\u00e9s Facebook (AKA <a href=\"https:\/\/www.facebook.com\/business\/ads\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">M\u00e9ta-annonces<\/a>). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Votre objectif principal est de mesurer l'efficacit\u00e9 de ces annonces pour vendre votre cours. Avec <strong>Le module compl\u00e9mentaire Conversion Pixels de WPCode<\/strong>Vous pouvez mettre en place un pixel de conversion qui surveille les achats effectu\u00e9s. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"461\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-memberpress-conversion-pixels-1024x461.png\" alt=\"\" class=\"wp-image-54963\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-memberpress-conversion-pixels-1024x461.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-memberpress-conversion-pixels-300x135.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-memberpress-conversion-pixels-768x346.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-memberpress-conversion-pixels-377x170.png 377w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-memberpress-conversion-pixels-840x378.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-memberpress-conversion-pixels-700x315.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-memberpress-conversion-pixels-156x70.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-memberpress-conversion-pixels-1080x487.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/wpcode-memberpress-conversion-pixels.png 1101w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Le pixel renvoie les donn\u00e9es de conversion MemberPress \u00e0 Facebook, ce qui vous permet d'affiner la campagne publicitaire et d'augmenter les conversions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais cette fonctionnalit\u00e9 va bien au-del\u00e0 de Facebook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Que vous utilisiez <a href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Annonces Google<\/a>, <a href=\"https:\/\/ads.pinterest.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Pinterest<\/a>, <a href=\"https:\/\/www.tiktok.com\/business\/en-US\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">TikTok<\/a>ou d'une autre plateforme publicitaire, le module compl\u00e9mentaire Conversion Pixels de WPCode est un outil essentiel pour suivre les conversions et affiner vos strat\u00e9gies de marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ease_of_Use\"><\/span>Facilit\u00e9 d'utilisation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'int\u00e9gration entre WPCode et MemberPress permet de r\u00e9aliser une multitude de fonctions incroyablement complexes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais c'est l\u00e0 qu'intervient le meilleur. <strong>Toute cette puissante complexit\u00e9 est cach\u00e9e derri\u00e8re les boutons<\/strong> - sain et sauf.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Que vous soyez un d\u00e9butant ou un d\u00e9veloppeur exp\u00e9riment\u00e9, vous pouvez tirer pleinement parti de cette puissante complexit\u00e9 dans votre environnement MemberPress. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec l'int\u00e9gration de MemberPress WPCode, vous obtenez... <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L'interface super intuitive de WPCode<\/li>\n\n\n\n<li>Une vaste biblioth\u00e8que de snippets pr\u00eats \u00e0 l'emploi<\/li>\n\n\n\n<li>La possibilit\u00e9 d'en cr\u00e9er d'autres <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Voil\u00e0 tous les outils dont vous avez besoin pour personnaliser votre site \u00e0 votre guise. Ou, pour les d\u00e9veloppeurs WordPress, \u00e0 la guise de vos clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Endless_Possibilities\"><\/span>Des possibilit\u00e9s infinies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-possibilities.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-possibilities-1024x576.jpg\" alt=\"Possibilit\u00e9s MemberPress\" class=\"wp-image-55122\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-possibilities-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-possibilities-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-possibilities-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-possibilities-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-possibilities-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-possibilities-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-possibilities-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-possibilities-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-possibilities-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/business-possibilities.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">L'int\u00e9gration de MemberPress WPCode ouvre un nouveau monde de possibilit\u00e9s pour votre site d'adh\u00e9sion ou votre activit\u00e9 en ligne. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De l'insertion pr\u00e9cise de code et de la personnalisation dynamique au suivi efficace des conversions, cette int\u00e9gration a tout pour plaire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous \u00eates un utilisateur de MemberPress, <a href=\"https:\/\/memberpress.com\/fr\/addons\/wpcode\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ne perdez pas une seconde de plus<\/a>. Vous devez voir comment cette incroyable int\u00e9gration peut lib\u00e9rer tout le potentiel de votre site. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec MemberPress \u00e0 la barre et WPCode \u00e0 votre disposition, vous \u00eates bien \u00e9quip\u00e9 pour cr\u00e9er un site adapt\u00e9 \u00e0 vos besoins uniques et \u00e0 ceux de vos membres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous souhaitez am\u00e9liorer la fonctionnalit\u00e9 de votre site ? Personnaliser l'exp\u00e9rience de vos membres ? Ou \u00e0 rationaliser vos efforts de marketing ? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les <a href=\"https:\/\/memberpress.com\/fr\/addons\/wpcode\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress Int\u00e9gration du code WPC<\/a> vous permettra de coder comme un pro en un rien de temps.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caract\u00e8re cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 explorer D\u00c8S MAINTENANT et propulsez votre site vers de nouveaux sommets gr\u00e2ce \u00e0 MemberPress et WPCode.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Code like a pro with your newfound superstrength. Introducing the NEW MemberPress WPCode integration. The digital world is ripe with opportunities for online business growth and innovation. What’s mainly driving that growth? WordPress and its premium plugins. Or, to be more specific \u2013 WordPress custom coding and membership plugins. In the past, the problem with […]<\/p>\n","protected":false},"author":59227,"featured_media":55095,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[446,134,94,19,5,145,854],"tags":[1088,90],"class_list":["post-54668","post","type-post","status-publish","format-standard","has-post-thumbnail","category-announcements","category-how-to-2","category-marketing","category-news","category-releases","category-tools","category-use-case","tag-customization","tag-integration","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Code like a pro with the flip of a switch! The MemberPress WPCode integration turns the complexity of custom coding into an easy point-and-click process.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Curt Noble\"\/>\n\t<meta name=\"keywords\" content=\"wpcode integration with memberpress,wpcode memberpress integration,how to do custom code in wordpress,customization,integration\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/wpcode-for-memberpress\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Do Custom Code in WordPress w\/Out Sabotaging Your Site\" \/>\n\t\t<meta property=\"og:description\" content=\"Code like a pro with the flip of a switch! 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