La fonctionnalit\u00e9 de protection de l'extension \u00ab MemberPress Account Nav Tabs \u00bb met en avant vos avantages les plus exclusifs, optimisant ainsi le potentiel de g\u00e9n\u00e9ration de revenus de votre site. <\/em><\/strong><\/p>

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CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\nToggle<\/span>
MemberPress Account Nav Tabs Add-On Overview (Vue d'ensemble des onglets de navigation du compte)<\/a>
Ce que fait le module compl\u00e9mentaire<\/a><\/li><\/ul><\/li>
Comment transformer votre compte client Nav en outil de marketing FOMO<\/a>
L'onglet est l'annonce<\/a><\/li><\/ul><\/li>
Personnaliser le portail des membres en fonction des types d'adh\u00e9sion<\/a><\/li>
Autres id\u00e9es g\u00e9n\u00e9ratrices de revenus pour le contenu de vos onglets de navigation de compte<\/a><\/li>
Prochaines \u00e9tapes<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
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Vous connaissez le sc\u00e9nario. <\/p>\n\n\n\n
Vous partez faire un tour dans le terminal pour tuer le temps pendant une longue escale ennuyeuse, et vous apercevez le panneau : \u00ab Salon VIP \u2013 R\u00e9serv\u00e9 aux passagers Platinum \u00bb.<\/p>\n\n\n\n
Au-del\u00e0 de ces portes super-exclusives se trouve un pays mythique de plaisirs qui br\u00fblent le temps, avec des canap\u00e9s surcharg\u00e9s, des pr\u00e9pos\u00e9s au visage joyeux et une touche de Tcha\u00efkovski en arri\u00e8re-plan.<\/p>\n\n\n\n
De ce c\u00f4t\u00e9-ci, vous et votre billet de car devrez vous contenter de vinyles ab\u00eem\u00e9s, de visages renfrogn\u00e9s et d\u2019une symphonie compos\u00e9e d\u2019alertes sonores qui se bousculent et de b\u00e9b\u00e9s \u00e9puis\u00e9s \u2013 pour le prochain<\/em> quatre heures<\/em>.<\/p>\n\n\n\n
$\"Voyageur$ <\/figure>\n\n\n\n
Si vous avez pris l'avion assez souvent, ce sera probablement la derni\u00e8re fois que vous prendrez l'avion sans<\/em>-Platine.<\/p>\n\n\n\n
L'exclusivit\u00e9 fait vendre !<\/em><\/p>\n\n\n\n
Proposer quelque chose de \u201c plus \u201d, \u00e0 condition que cela vaille l'argent durement gagn\u00e9 que cela co\u00fbte, constitue un excellent argument de vente \u2013 aupr\u00e8s des clients existants et <\/em>clients et membres potentiels. L'exclusivit\u00e9 est un v\u00e9ritable atout.<\/p>\n\n\n\n
Et le pouvoir de l'exclusivit\u00e9 (que les sp\u00e9cialistes du marketing appellent FOMO) est ce que MemberPress Protection des onglets de navigation du compte<\/strong> c'est de cela qu'il s'agit.<\/p>\n\n\n\n
Nous allons vous montrer ici comment utiliser cette fonction pour transformer le navigateur de votre compte client en un incroyable outil de marketing FOMO<\/strong>. <\/p>\n\n\n\n
Et nous vous donnerons quelques des id\u00e9es g\u00e9n\u00e9ratrices de revenus pour le contenu des onglets <\/strong>pour vous aider \u00e0 tirer le meilleur parti de cet outil.<\/p>\n\n\n\n
Mais commen\u00e7ons par un peu de contexte\u2026<\/p>\n\n\n\n
<\/span>MemberPress Account Nav Tabs Add-On Overview (Vue d'ensemble des onglets de navigation du compte)<\/span><\/h2>\n\n\n\n
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MemberPress est le<\/strong> Le plugin #1 pour WordPress, leader mondial dans le domaine des revenus r\u00e9currents<\/strong>. Vous pouvez l'utiliser pour cr\u00e9er et g\u00e9rer adh\u00e9sions<\/strong>, cours en ligne<\/strong>et d'autres services sur abonnement<\/strong>.<\/p>\n\n\n\n
Et avec son CoachKit<\/strong>outil \u2122<\/a>, MemberPress est d\u00e9sormais le seul plugin de coaching WordPress du march\u00e9. <\/p>\n\n\n\n
Cela vous permet donc \u00e9galement de lancer et de g\u00e9rer des programmes de coaching en ligne complets, ainsi que de prendre en charge l'ensemble de la gestion de vos clients \u2013 le tout gr\u00e2ce \u00e0 un 100% sans code<\/strong> l'interface.<\/p>\n\n\n\n
\n\n\n\n\n\n $\"CoachKit$ <\/a>\n<\/div><\/div>\n\n\n\n\n
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Tout comme CoachKit\u2122, l'extension \u00ab Account Nav Tabs \u00bb fait partie d'une vaste collection d'add-ons et d'int\u00e9grations MemberPress<\/a>. <\/p>\n\n\n\n
<\/span>Ce que fait le module compl\u00e9mentaire<\/span><\/h3>\n\n\n\n
La page du compte MemberPress sert de portail pour les membres o\u00f9 vos abonn\u00e9s et membres acc\u00e8dent lorsqu'ils se connectent. C'est sur ce portail que les membres peuvent consulter et g\u00e9rer les d\u00e9tails de leur compte.<\/p>\n\n\n\n
D\u00e8s son installation, MemberPress est fourni avec un ensemble de base d'onglets de navigation, comprenant notamment ceux que l'on s'attend \u00e0 trouver sur un site d'adh\u00e9sion classique. Vous pouvez \u00e9galement cr\u00e9er des onglets personnalis\u00e9s pour la page de compte. <\/p>\n\n\n\n
La magie de la Onglets de navigation du compte<\/a> est qu'il permet d'afficher ou de masquer ces onglets personnalis\u00e9s<\/strong> en fonction des niveaux d'adh\u00e9sion. <\/p>\n\n\n\n
Et vous pouvez regrouper toutes sortes de contenus derri\u00e8re ces onglets. Par exemple\u2026<\/p>\n\n\n\n
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Acc\u00e8s \u00e0 l'assistance VIP<\/li>\n\n\n\n
Ressources t\u00e9l\u00e9chargeables telles que livres \u00e9lectroniques et livres blancs<\/li>\n\n\n\n
Collections de recherche et biblioth\u00e8ques<\/a><\/li>\n\n\n\n
Liens sortants vers des ressources ext\u00e9rieures<\/li>\n\n\n\n
Un lien vers votre vitrine de commerce \u00e9lectronique<\/a> pour une interface utilisateur transparente<\/li>\n\n\n\n
\u2026et \u00e0 peu pr\u00e8s tout le reste <\/li>\n<\/ul>\n\n\n\n
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<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">REGARDER >> Cr\u00e9ez un espace r\u00e9serv\u00e9 aux membres VIP ou aux clients sur votre site gr\u00e2ce \u00e0 l'extension \u00ab MemberPress Protected Account Nav Tabs \u00bb<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\nAvec les l\u00e9gendaires MemberPress Fonctionnalit\u00e9 des r\u00e8gles<\/strong> De plus, les onglets de navigation figurant sur la page de compte de chaque client peuvent devenir un v\u00e9ritable levier marketing pour lutter contre le syndrome FOMO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>Comment transformer votre compte client Nav en outil de marketing FOMO<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>L'onglet est l'annonce<\/span><\/h3>\n\n\n\nImaginons que vous soyez coach de vie <a href=\"https:\/\/memberpress.com\/fr\/blog\/online-life-coaching-business\/\" title=\"\">la gestion d'une entreprise de coaching de vie en ligne<\/a>, et il existe trois niveaux d'abonnement : G\u00e9n\u00e9ral, Plus et Premium.<\/p>\n\n\n\nVous avez d\u00e9cid\u00e9 de r\u00e9server une heure chaque jour de la semaine pour permettre \u00e0 vos clients d'acc\u00e9der \u00e0 vos services \u201c sans rendez-vous \u201d, un peu comme les heures de permanence des professeurs d'universit\u00e9, mais en version virtuelle.<\/p>\n\n\n\nIl est \u00e9vident que proposer ce type d'acc\u00e8s repr\u00e9senterait une perte de temps consid\u00e9rable pour vous, et que vous limiteriez donc l'acc\u00e8s aux utilisateurs du niveau Premium.<\/p>\n\n\n\nAvec la protection Account Nav Tabs, vous pouvez en fait utiliser l'onglet o\u00f9 les utilisateurs Premium ont acc\u00e8s aux heures de bureau pour cr\u00e9er une publicit\u00e9 percutante<\/strong>Les utilisateurs des plans inf\u00e9rieurs sont ainsi incit\u00e9s \u00e0 passer \u00e0 la vitesse sup\u00e9rieure. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>Personnaliser le portail des membres en fonction des types d'adh\u00e9sion <\/span><\/h2>\n\n\n\nCette extension est le fruit des demandes de nos clients. Et cela a \u00e9t\u00e9 une v\u00e9ritable r\u00e9v\u00e9lation pour notre \u00e9quipe. Nous avons d\u00e9couvert que bon nombre de nos clients disposaient en r\u00e9alit\u00e9 de plusieurs types d'abonnements.<\/p>\n\n\n\nPrenons l\u2019exemple de la compagnie a\u00e9rienne que j\u2019ai \u00e9voqu\u00e9. Cette compagnie compte des passagers ayant diff\u00e9rents niveaux d\u2019adh\u00e9sion. Elle emploie \u00e9galement des pilotes. De nombreuses compagnies a\u00e9riennes mettent \u00e0 la disposition de ces personnes un salon r\u00e9serv\u00e9 aux pilotes et \u00e0 l\u2019\u00e9quipage. <\/p>\n\n\n\nDe m\u00eame, une organisation \u00e0 but non lucratif peut avoir des membres donateurs et des employ\u00e9s b\u00e9n\u00e9voles. Avec l'extension MemberPress Account Nav Tabs, vous pouvez cr\u00e9er un portail de compte diff\u00e9rent pour chaque type d'adh\u00e9sion. <\/strong><\/p>\n\n\n\nDans ce sc\u00e9nario, un donateur qui acc\u00e8de \u00e0 la page du compte peut voir des onglets li\u00e9s \u00e0 son statut de donateur. Il peut s'agir de l'historique des dons, des avantages r\u00e9serv\u00e9s aux membres ou de l'acc\u00e8s \u00e0 la communaut\u00e9 des donateurs.<\/p>\n\n\n\nLes membres b\u00e9n\u00e9voles, quant \u00e0 eux, peuvent acc\u00e9der \u00e0 un portail de compte enti\u00e8rement diff\u00e9rent. Il pourrait s'agir d'un cours de formation pour le personnel et les b\u00e9n\u00e9voles, d'un calendrier des b\u00e9n\u00e9voles ou de tout autre contenu qui ne serait pas pertinent pour les membres donateurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>Autres id\u00e9es g\u00e9n\u00e9ratrices de revenus pour le contenu de vos onglets de navigation de compte<\/span><\/h2>\n\n\n\nRessources exclusives pour les membres<\/strong>: Cr\u00e9ez un onglet sp\u00e9cifique pour les ressources de grande valeur telles que les livres \u00e9lectroniques, les tutoriels vid\u00e9o et les articles exclusifs. Prot\u00e9gez ces onglets en fonction des niveaux d'adh\u00e9sion, en veillant \u00e0 ce que seuls les membres premium y aient acc\u00e8s.<\/p>\n\n\n\nPersonnalis\u00e9 <a href=\"https:\/\/memberpress.com\/fr\/blog\/the-best-practices-for-marketing-your-online-coaching-program\/\" data-wpil-monitor-id=\"17\">Contenu du coaching<\/a><\/strong>: Pour les sites qui proposent un coaching ou un conseil personnalis\u00e9, les onglets peuvent \u00eatre prot\u00e9g\u00e9s et adapt\u00e9s \u00e0 des membres individuels ou \u00e0 des groupes sp\u00e9cifiques, offrant une exp\u00e9rience personnalis\u00e9e avec des ressources, des missions et un retour d'information en rapport direct avec leur programme de coaching.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<div id=\"ad-53585\" class=\"ad-2x1 adsanity-2x1 aligncenter adsanity-aligncenter\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/fr\/ads\/post-readylaunch\/\" target=\"_blank\"><img decoding=\"async\" width=\"700\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Post-Adsanity-ReadyLaunch.png\" class=\"no-lazy-load wp-post-image\" alt=\"Lire l'article sur ReadyLaunch sur le blog de MemberPress\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Post-Adsanity-ReadyLaunch.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Post-Adsanity-ReadyLaunch-300x129.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Post-Adsanity-ReadyLaunch-397x170.png 397w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Post-Adsanity-ReadyLaunch-156x67.png 156w\" sizes=\"(max-width: 700px) 100vw, 700px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\nInscriptions aux \u00e9v\u00e9nements et offres<\/strong>: Utilisez un onglet pour les inscriptions \u00e0 des \u00e9v\u00e9nements sp\u00e9ciaux et les offres, en le prot\u00e9geant de mani\u00e8re \u00e0 ce que seuls les membres de certains niveaux ou ceux qui sont membres depuis une dur\u00e9e sp\u00e9cifique puissent voir les \u00e9v\u00e9nements \u00e0 venir et les promotions sp\u00e9ciales.<\/p>\n\n\n\nForums et communaut\u00e9s r\u00e9serv\u00e9s aux membres<\/strong>: Si votre site comprend des forums ou des tableaux communautaires, un onglet prot\u00e9g\u00e9 peut relier les membres \u00e0 ces sections, garantissant que seules les personnes ayant le niveau d'adh\u00e9sion appropri\u00e9 ont acc\u00e8s \u00e0 ces zones interactives.<\/p>\n\n\n\nModules de formation avanc\u00e9e<\/strong>: Pour les sites \u00e9ducatifs, les onglets peuvent \u00eatre utilis\u00e9s pour d\u00e9bloquer des modules de formation avanc\u00e9s ou des cours de certification r\u00e9serv\u00e9s aux membres qui r\u00e9pondent \u00e0 certains crit\u00e8res, afin d'encourager les membres \u00e0 se perfectionner ou \u00e0 s'engager plus profond\u00e9ment dans votre contenu.<\/p>\n\n\n\nAcc\u00e8s aux fonctionnalit\u00e9s b\u00eata<\/strong>: Proposez \u00e0 vos membres la possibilit\u00e9 de tester de nouvelles fonctionnalit\u00e9s ou de nouveaux services avant leur lancement officiel. Prot\u00e9gez ces onglets afin que seuls les membres ayant choisi de participer aux tests b\u00eata puissent y acc\u00e9der.<\/p>\n\n\n\nInformations financi\u00e8res et sur les dons<\/strong>: Pour les organisations \u00e0 but non lucratif ou communautaires, un onglet prot\u00e9g\u00e9 peut fournir des rapports financiers, l'historique des dons et des mises \u00e0 jour exclusives aux donateurs ou aux membres \u00e0 des niveaux de contribution sp\u00e9cifiques.<\/p>\n\n\n\nTableau de bord et analyse personnalis\u00e9s<\/strong>: Fournir aux membres un tableau de bord personnalis\u00e9 qui montre leurs progr\u00e8s, leurs analyses ou les donn\u00e9es d'utilisation de votre plateforme. Prot\u00e9gez ces onglets pour vous assurer que les membres ne voient que les donn\u00e9es relatives \u00e0 leurs activit\u00e9s et \u00e0 leur niveau d'adh\u00e9sion.<\/p>\n\n\n\nPossibilit\u00e9s de mise en r\u00e9seau<\/strong>: Cr\u00e9ez un onglet pour les opportunit\u00e9s de mise en r\u00e9seau telles que les annuaires de membres ou les listes de contacts, accessible uniquement aux membres qui font partie de groupes ou de niveaux de mise en r\u00e9seau sp\u00e9cifiques.<\/p>\n\n\n\nAcc\u00e8s au contenu archiv\u00e9<\/strong>: Prot\u00e9gez les onglets qui renvoient aux webinaires, ateliers et autres contenus historiques archiv\u00e9s, en les rendant accessibles exclusivement aux membres de longue date ou \u00e0 ceux qui ont franchi certaines \u00e9tapes au sein de votre communaut\u00e9.<\/p>\n\n\n\nMaintenant que vous savez comment les onglets de navigation du compte peuvent \u00e9largir les options d'adh\u00e9sion propos\u00e9es \u00e0 vos clients, voyons comment personnaliser votre portail des membres en fonction du type d'adh\u00e9sion. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>Prochaines \u00e9tapes<\/span><\/h2>\n\n\n\nTout ce qui est v\u00e9ritablement enthousiasmant vaut la peine d\u2019\u00eatre poss\u00e9d\u00e9 \u2013 en particulier un outil marketing ax\u00e9 sur la \u00ab FOMO \u00bb (peur de passer \u00e0 c\u00f4t\u00e9) qui m\u00e9rite pleinement cette qualification. Et extra-sp\u00e9cialement <\/em>en ce qui concerne les r\u00e9sultats de votre entreprise en ligne. <\/p>\n\n\n\nLes \u00e9tapes suivantes sont donc simples, en fonction de votre situation :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Si vous avez MemberPress, <a href=\"https:\/\/memberpress.com\/fr\/addons\/account-nav-tabs\/\" title=\"\">obtenir le module compl\u00e9mentaire Account Nav Tabs<\/a>et de tirer parti de son pouvoir. <\/li>\n\n\n\n<li>Si vous n'avez pas encore MemberPress, rendez \u00e0 votre activit\u00e9 en ligne le plus grand service qu'elle ait re\u00e7u depuis longtemps, et <a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" title=\"\">obtenir MemberPress maintenant<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consultez nos documents d'aide pour apprendre les rouages de l'application <a href=\"https:\/\/memberpress.com\/fr\/docs\/installing-configuring-our-account-nav-tabs-add-on\/\" title=\"Installation et configuration du module compl\u00e9mentaire Account Nav Tabs\">personnaliser l'exp\u00e9rience de l'onglet nav de votre compte.<\/a><\/li>\n<\/ul>\n\n\n\nCette nouvelle extension est un nouveau signe de notre engagement envers nos clients. L'extension \u00ab Account Nav Tabs \u00bb offre de toutes nouvelles possibilit\u00e9s aux clients et aux utilisateurs de MemberPress. Nous avons h\u00e2te de d\u00e9couvrir comment vous allez utiliser cette nouvelle fonctionnalit\u00e9.<\/p>\n\n\n\nDites-nous ce que vous en pensez. Comment allez-vous exploiter les portails de comptes personnalis\u00e9s sur votre site web ? Laissez un commentaire ci-dessous. <\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"Personnalisez votre portail de compte de membre avec les r\u00e8gles de protection du contenu de MemberPress. Masquez ou affichez des onglets de compte personnalis\u00e9s en fonction des membres.<\/p>","protected":false},"author":59227,"featured_media":63353,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[446],"tags":[1101],"class_list":["post-60284","post","type-post","status-publish","format-standard","has-post-thumbnail","category-announcements","tag-mkm","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Customize your member account portal with MemberPress content protection rules. Hide or show custom account tabs based on memberships.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Curt Noble\"\/>\n\t<meta name=\"keywords\" content=\"fomo marketing tool,fomo marketing tools,mkm\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/protect-account-nav-tabs\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Customize Your Member Account Portal for Powerful FOMO Marketing\" \/>\n\t\t<meta property=\"og:description\" content=\"Customize your member account portal with MemberPress content protection rules. 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