Deuxi\u00e8mement, et c'est presque aussi important, vous devez savoir que vos courriels sont livr\u00e9s rapidement et de mani\u00e8re fiable dans les bo\u00eetes de r\u00e9ception de vos membres.<\/p>\n\n\n\n

Au cours de toutes mes ann\u00e9es d'assistance, j'ai vu tr\u00e8s peu de propri\u00e9taires de sites qui ont r\u00e9fl\u00e9chi \u00e0 la mani\u00e8re dont leurs courriels sont envoy\u00e9s, \u00e0 l'endroit d'o\u00f9 ils sont envoy\u00e9s et aux probl\u00e8mes potentiels qu'ils pourraient rencontrer en laissant les courriels de WordPress par d\u00e9faut.<\/p>\n\n\n\n

Ne vous m\u00e9prenez pas, le fait que WordPress soit presque toujours capable d'envoyer des courriels sans que vous ayez \u00e0 lever le petit doigt pour le faire est incroyable. Mais il y a quelques probl\u00e8mes potentiels qu'il faut prendre en compte.<\/p>\n\n\n\n

<\/span>Le probl\u00e8me du courrier WordPress<\/span><\/h2>\n\n\n\n
Sans entrer dans les d\u00e9tails techniques, WordPress (par d\u00e9faut) tente d'envoyer des courriels en utilisant un serveur de messagerie local dans la mesure du possible. Cela signifie que 99% du temps, vos emails proviennent du m\u00eame serveur web que celui sur lequel votre site est h\u00e9berg\u00e9. Cela ne semble pas si mal, mais voici les probl\u00e8mes qui sont souvent n\u00e9glig\u00e9s :<\/p>\n\n\n\n
\u00cates-vous sur un serveur d'h\u00e9bergement partag\u00e9 ? Si c'est le cas, qu'ont fait les autres propri\u00e9taires de sites web sur le serveur pour ternir sa r\u00e9putation<\/a> avec les fournisseurs de courrier \u00e9lectronique ?<\/li>
Quel est l'historique de l'adresse IP de votre serveur avec listes de blocage d'emails<\/a>?<\/li>
Votre h\u00e9bergeur vous permet-il de personnaliser l'adresse e-mail \"From\" et le nom \"From\" dans les e-mails sortants ?<\/li>
Votre h\u00e9bergeur limite-t-il le nombre d'e-mails que vous pouvez envoyer par jour\/mois ? Si oui, quelles sont ces limites ? Quelle est la probabilit\u00e9 que vous les atteigniez ?<\/li>
Quelle est la dur\u00e9e de fonctionnement du serveur de messagerie fourni par votre h\u00e9bergeur et quelle est la rapidit\u00e9 de r\u00e9solution des probl\u00e8mes ?<\/li>
Que se passe-t-il pour les courriels qui n'ont pas \u00e9t\u00e9 envoy\u00e9s ? Sont-ils r\u00e9essay\u00e9s ou simplement abandonn\u00e9s ?<\/li>
Combien d'autres utilisateurs partagent le serveur de messagerie avec vous ? \u00c0 quelle vitesse l'h\u00e9bergeur r\u00e9pond-il aux demandes ?<\/li><\/ul>\n\n\n\n
Il existe d'autres probl\u00e8mes, mais ceux-ci sont les plus courants et constituent un tr\u00e8s bon point de d\u00e9part pour d\u00e9terminer si votre serveur de messagerie sera fiable ou non.<\/p>\n\n\n\n
Consid\u00e9rons, par exemple, que vous avez configur\u00e9 un courriel de rappel dans MemberPress pour avertir les membres une semaine avant l'expiration de leur carte de cr\u00e9dit. Imaginez maintenant que vous avez 800 personnes (un peu exag\u00e9r\u00e9, mais pas incroyable pour un grand site d'abonnement) dont les cartes de cr\u00e9dit expirent \u00e0 la fin du mois en cours.<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption>watch >> Aper\u00e7u des emails de Memberpress<\/figcaption><\/figure>\n\n\n\nLe jour o\u00f9 le rappel est d\u00e9clench\u00e9, MemberPress envoie 800 courriels tout au long de la journ\u00e9e \u00e0 ces membres pour les informer qu'ils doivent mettre \u00e0 jour les informations relatives \u00e0 leur carte de cr\u00e9dit.<\/p>\n\n\n\nImaginez maintenant que votre h\u00e9bergeur vous limite \u00e0 300 e-mails par jour et que, en plus, il envoie tous les e-mails re\u00e7us au-del\u00e0 de cette limite dans un \u00ab trou noir \u00bb. Cela signifie que 500 personnes ne savent pas que leur carte de cr\u00e9dit doit \u00eatre mise \u00e0 jour avant que leur abonnement n'expire !<\/em><\/p>\n\n\n\nOu si votre serveur de messagerie \u00e9tait inscrit sur une liste de blocage par un grand nombre de grands fournisseurs de courrier \u00e9lectronique. Combien de ces 800 personnes ne verraient jamais cet e-mail parce qu'il a \u00e9t\u00e9 marqu\u00e9 comme spam ?<\/p>\n\n\n\nVous devriez s\u00e9rieusement prendre en compte ces questions si vous voulez vous \u00e9pargner beaucoup de probl\u00e8mes financiers et d'assistance \u00e0 la client\u00e8le. Ceci est crucial si vous g\u00e9rez un site d'adh\u00e9sion avec quelque chose comme MemberPress.<\/p>\n\n\n\nVos membres s'attendront \u00e0 recevoir des courriels contenant des instructions presque imm\u00e9diatement apr\u00e8s leur inscription, et ils voudront sans aucun doute qu'on leur rappelle avant que leur abonnement n'expire ou ne soit renouvel\u00e9 automatiquement. S'ils ne re\u00e7oivent pas de <a href=\"https:\/\/memberpress.com\/fr\/2014\/12\/mastering-automated-email-reminders-in-the-memberpress-plugin\/\" target=\"_blank\" rel=\"noopener noreferrer\">rappel\u00e9 avant d'\u00eatre charg\u00e9<\/a> vous pouvez \u00eatre s\u00fbr qu'ils ne seront pas contents de vous. Et ce n'est jamais dr\u00f4le de se faire crier dessus, point final.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>Il existe une solution !<\/span><\/h2>\n\n\n\nEn ce moment m\u00eame, vous vous dites probablement : \"Super ! Encore une chose \u00e0 stresser et \u00e0 craindre\". Mais j'ai une bonne nouvelle : ces probl\u00e8mes peuvent \u00eatre \u00e9vit\u00e9s.<\/p>\n\n\n\nTout d'abord, vous devez installer le logiciel <a href=\"https:\/\/memberpress.com\/go\/wpsmtp\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer sponsored\">WP Mail SMTP<\/a> plugin. Il corrige vos probl\u00e8mes de d\u00e9livrabilit\u00e9 en reconfigurant WordPress pour qu'il utilise un fournisseur SMTP tiers lors de l'envoi d'e-mails.<\/p>\n\n\n\nEnsuite, vous devrez choisir vos fournisseurs SMTP tiers. En voici quelques-uns <a href=\"https:\/\/www.mailjet.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mailjet<\/a>, <a href=\"https:\/\/sendgrid.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SendGrid<\/a>, <a href=\"https:\/\/www.mailgun.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MailGun<\/a>et <a href=\"https:\/\/aws.amazon.com\/ses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon SES<\/a>.<\/p>\n\n\n\nLa plupart des services d'envoi de courrier \u00e9lectronique par des tiers ont l'avantage de consigner tous les courriers \u00e9lectroniques et les alertes de non-envoi. Si un client se plaint de ne pas avoir re\u00e7u d'e-mail, v\u00e9rifiez le journal et voyez s'il y a eu un probl\u00e8me d'acheminement de l'e-mail. Le plus souvent, le client a simplement mal saisi son adresse \u00e9lectronique lors de l'inscription.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>Installation d'un service de courrier \u00e9lectronique tiers<\/span><\/h2>\n\n\n\nMailGun et Amazon ont \u00e9galement des niveaux gratuits que vous pouvez utiliser, mais pour ce guide d'installation, j'utiliserai SendGrid.<\/p>\n\n\n\n\u00c9tape 1 - S'inscrire \u00e0 SendGrid<\/strong><\/p>\n\n\n\nSe rendre \u00e0 l'adresse suivante <a href=\"https:\/\/sendgrid.com\/user\/signup\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/sendgrid.com\/user\/signup<\/a> et cr\u00e9ez votre compte gratuit.<\/p>\n\n\n\n\u00c9tape 2 - Indiquer \u00e0 WordPress d'envoyer des courriels via SendGrid<\/strong><\/p>\n\n\n\nCela semble complexe, mais c'est vraiment facile. Je vous le promets. Rendez-vous dans votre tableau de bord WordPress > Plugins > Ajouter un nouveau plugin. Recherchez \"SendGrid\" et installez le plugin officiel SendGrid.<\/p>\n\n\n\nUne fois le plugin install\u00e9 et activ\u00e9, rendez-vous dans votre tableau de bord WordPress > Param\u00e8tres > SendGrid. Saisissez votre nom d'utilisateur et votre mot de passe pour le compte SendGrid gratuit que vous avez cr\u00e9\u00e9, s\u00e9lectionnez la m\u00e9thode API, puis enregistrez les param\u00e8tres.<\/p>\n\n\n\nMemberPress remplacera les champs \"Nom\" et \"Adresse d'envoi\" sous \"Param\u00e8tres du courrier\", il n'est donc pas n\u00e9cessaire de les remplir.<\/p>\n\n\n\nEt le tour est jou\u00e9 ! Vous pouvez maintenant dormir sur vos deux oreilles en sachant que vos courriels seront livr\u00e9s rapidement et que <a href=\"https:\/\/sendgrid.com\/user\/sign-up\" target=\"_blank\" rel=\"noopener noreferrer\">SendGrid<\/a> s'occupe de toutes les parties stressantes \u00e0 votre place.<\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"Working in WordPress support over the years has taught me a lot of important lessons both good and bad. First, you should always have a backup! Second, and almost as important, you have to know that your emails are being delivered quickly and reliably to your members’ inboxes. In all my years in support I’ve […]<\/p>\n","protected":false},"author":20,"featured_media":15210,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474,1475],"tags":[233,236,237,25,51],"class_list":["post-6464","post","type-post","status-publish","format-standard","has-post-thumbnail","category-membership-site","category-retention-and-loyalty","tag-mailing-services","tag-membership-services","tag-sendgrid","tag-wordpress","tag-wordpress-membership-software","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Some important considerations for deciding between Wordpress and other third party softwares for delivering membership-related emails.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Paul C\"\/>\n\t<meta name=\"keywords\" content=\"mailing services,membership services,sendgrid,wordpress,wordpress membership software\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-email-deliverability-its-a-big-deal\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Membership Email Deliverability - 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