{"id":6573,"date":"2020-09-03T07:00:00","date_gmt":"2020-09-03T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=6573"},"modified":"2024-09-09T11:24:39","modified_gmt":"2024-09-09T15:24:39","slug":"10-free-marketing-tools-from-google","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/10-free-marketing-tools-from-google\/","title":{"rendered":"10 outils marketing gratuits de Google que vous devriez utiliser"},"content":{"rendered":"<p class=\"wp-block-paragraph\">La plupart d'entre vous reconnaissent probablement Google comme un moteur de recherche puissant et populaire, mais saviez-vous que Google a \u00e9galement mis au point une s\u00e9rie d'outils pour les propri\u00e9taires d'entreprises en ligne ?&nbsp;<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac551c45472e\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac551c45472e\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/10-free-marketing-tools-from-google\/#1_Google_Analytics\" >1. Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/10-free-marketing-tools-from-google\/#2_Google_Keyword_Planner\" >2. Planificateur de mots-cl\u00e9s de Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/10-free-marketing-tools-from-google\/#3_Google_Trends\" >3. Google Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/10-free-marketing-tools-from-google\/#4_Google_Webmaster_Tools\" >4. Google Webmaster Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/10-free-marketing-tools-from-google\/#5_Google_Alerts\" >5. Alertes Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/10-free-marketing-tools-from-google\/#6_Google_Calendar\" >6. Agenda Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/10-free-marketing-tools-from-google\/#7_Google_Drive\" >7. Google Drive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/10-free-marketing-tools-from-google\/#8_YouTube\" >8. YouTube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/10-free-marketing-tools-from-google\/#9_Google_My_Business\" >9. Google My Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/fr\/blog\/10-free-marketing-tools-from-google\/#10_Google_Optimize\" >10. Optimiser Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/fr\/blog\/10-free-marketing-tools-from-google\/#The_Takeaway\" >\u00c0 emporter<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Que vous cherchiez \u00e0&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Am\u00e9liorez votre classement SEO\u00a0<\/li>\n\n\n\n<li>Augmentez vos taux de conversion\u00a0<\/li>\n\n\n\n<li>Am\u00e9liorer l'exp\u00e9rience de l'utilisateur\u00a0<\/li>\n\n\n\n<li>Suivre et g\u00e9rer la r\u00e9putation de votre marque\u00a0<\/li>\n\n\n\n<li>\u00c9laborer et mettre en \u0153uvre un calendrier de contenu g\u00e9rable\u00a0<\/li>\n\n\n\n<li>...ou simplifier votre processus de cr\u00e9ation de contenu\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Google propose de formidables outils pour vous aider. Et ils sont tous GRATUITS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd'hui, nous allons donc passer en revue 10 de nos outils de marketing Google pr\u00e9f\u00e9r\u00e9s et quelques moyens simples d'am\u00e9liorer votre jeu en les utilisant. Vous \u00eates pr\u00eat ? C'est parti !<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e3e5e6\">Cr\u00e9er une entreprise en ligne florissante et prosp\u00e8re avec <a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\">MemberPress<\/a> aujourd'hui !<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Google_Analytics\"><\/span>1. Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"449\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM-1024x449.png\" alt=\"google analytics\" class=\"wp-image-25315\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM-1024x449.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM-300x132.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM-768x337.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM-1536x674.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.23.02-PM.png 1899w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Il s'agit de l'un des outils les plus puissants et les plus efficaces pour contr\u00f4ler le trafic de votre site web. Gr\u00e2ce \u00e0 Google Analytics, vous pouvez savoir quels articles de votre blog sont les plus populaires, combien de visiteurs reviennent r\u00e9guli\u00e8rement, combien de temps les internautes passent sur votre site, et bien plus encore.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour un aper\u00e7u plus d\u00e9taill\u00e9 de l'exploitation de la puissance de Google Analytics, consultez cet article : <a href=\"https:\/\/memberpress.com\/fr\/2014\/09\/3-actionable-ways-to-use-google-analytics\/\">Comment configurer Google Analytics sur votre site WordPress<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/analytics.google.com\/analytics\/web\/#\/provision\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Essayez Google Analytics \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Google_Keyword_Planner\"><\/span>2. Planificateur de mots-cl\u00e9s de Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"381\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM-1024x381.png\" alt=\"planificateur de mots-cl\u00e9s de google\" class=\"wp-image-25316\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM-1024x381.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM-300x112.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM-768x286.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM-1536x572.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.24.50-PM.png 1914w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pour attirer les bonnes personnes vers votre entreprise d'affiliation, vous devez d\u00e9terminer quels sont les mots-cl\u00e9s les plus pertinents pour votre entreprise, votre marque et votre site web. Le planificateur de mots cl\u00e9s est un excellent outil pour d\u00e9couvrir les mots cl\u00e9s \u00e0 cibler dans votre texte Web, le contenu de votre blog et vos m\u00e9tadonn\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien qu'il soit int\u00e9gr\u00e9 dans <a href=\"https:\/\/ads.google.com\/home\/\">Annonces Google<\/a>Vous n'avez pas besoin d'acheter des publicit\u00e9s pour utiliser ce formidable outil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>En savoir plus : <\/em><a href=\"https:\/\/memberpress.com\/fr\/2014\/08\/3-easy-ways-to-improve-your-seo-ranking\/\"><em>3 fa\u00e7ons simples d'am\u00e9liorer votre classement SEO<\/em><\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Essayez le planificateur de mots-cl\u00e9s de Google \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Google_Trends\"><\/span>3. Google Trends<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM-1024x469.png\" alt=\"tendances de google\" class=\"wp-image-25317\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM-1024x469.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM-768x351.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM-1536x703.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.25.44-PM.png 1897w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En plus du planificateur de mots-cl\u00e9s, <a href=\"https:\/\/trends.google.com\/trends\/?geo=US\" target=\"_blank\" rel=\"noreferrer noopener\">Google Trends<\/a> est un excellent outil pour comparer et d\u00e9cider entre des mots-cl\u00e9s ou des phrases similaires. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contrairement au planificateur, Google Trends utilise des donn\u00e9es en temps r\u00e9el pour vous montrer comment la popularit\u00e9 de diff\u00e9rents mots-cl\u00e9s fluctue dans le temps, dans diff\u00e9rents domaines et les uns par rapport aux autres. Cet outil peut m\u00eame vous aider \u00e0 pr\u00e9voir les changements de la demande et \u00e0 vous y pr\u00e9parer.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/trends.google.com\/trends\/?geo=US\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Essayez le planificateur de tendances de Google \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Google_Webmaster_Tools\"><\/span>4. Google Webmaster Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"482\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM-1024x482.png\" alt=\"outils pour les webmasters de google\" class=\"wp-image-25318\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM-1024x482.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM-300x141.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM-768x361.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM-1536x723.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.26.43-PM.png 1887w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/search.google.com\/search-console\/welcome?hl=en&amp;utm_source=wmx&amp;utm_medium=deprecation-pane&amp;utm_content=home\" target=\"_blank\" rel=\"noreferrer noopener\">Outils Google pour les webmasters<\/a> (AKA Google Search Console) est un outil formidable pour rationaliser vos efforts de marketing et s'assurer que les moteurs de recherche peuvent facilement trouver votre site web \u00e0 partir de termes de recherche populaires et pertinents.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les robots des moteurs de recherche parcourent l'ensemble du web en quelques secondes pour fournir des r\u00e9sultats \u00e0 des milliards de personnes chaque jour. Si votre site web est configur\u00e9 d'une mani\u00e8re qui le rend particuli\u00e8rement difficile \u00e0 d\u00e9couvrir, les outils pour webmasters vous alerteront sur les zones probl\u00e9matiques afin que vous puissiez apporter des modifications et am\u00e9liorer votre classement en mati\u00e8re de r\u00e9f\u00e9rencement.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/search.google.com\/search-console\/welcome\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Essayez le planificateur d'outils pour les webmasters de Google \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Google_Alerts\"><\/span>5. Alertes Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"131\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM-1024x131.png\" alt=\"alertes google\" class=\"wp-image-25319\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM-1024x131.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM-300x38.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM-768x98.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM-1536x197.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.27.54-PM.png 1897w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.google.com\/alerts\" target=\"_blank\" rel=\"noreferrer noopener\">Alertes Google<\/a> est un outil particuli\u00e8rement utile pour garder un \u0153il sur vos articles dans les m\u00e9dias, sur la r\u00e9putation en ligne de votre entreprise et sur les activit\u00e9s de vos concurrents. Si vous cr\u00e9ez quelques alertes Google pour le nom de votre entreprise et des mots cl\u00e9s pertinents, le syst\u00e8me vous alertera chaque fois que ces termes seront mentionn\u00e9s en ligne.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, si vous venez de lancer une application et d'envoyer un communiqu\u00e9 de presse, vous pouvez cr\u00e9er une alerte Google pour le nom de votre application, et les alertes vous pr\u00e9viendront chaque fois qu'un article ou un reportage sur votre application sera publi\u00e9. C'est \u00e9galement un excellent moyen d'\u00eatre au courant de toute discussion n\u00e9gative et d'y r\u00e9pondre.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.google.com\/alerts\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Essayez les alertes Google \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Google_Calendar\"><\/span>6. Agenda Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar.png\"><img decoding=\"async\" width=\"1024\" height=\"494\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar-1024x494.png\" alt=\"calendrier google\" class=\"wp-image-25320\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar-1024x494.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar-300x145.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar-768x371.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar-1536x741.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/google-calendar.png 1886w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous cherchez un outil gratuit pour cr\u00e9er un calendrier de contenu, <a href=\"https:\/\/www.google.com\/calendar\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Agenda<\/a> vous couvre.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au sein de la plateforme, vous pouvez cr\u00e9er de nouveaux calendriers enti\u00e8rement d\u00e9di\u00e9s \u00e0 la planification de vos contenus \u00e9ditoriaux et sociaux quotidiens, hebdomadaires, mensuels ou m\u00eame annuels. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour chaque \"\u00e9v\u00e9nement\", vous pouvez inviter des collaborateurs (contributeurs, r\u00e9dacteurs, gestionnaires, etc.) et ajouter des notes pour faciliter la communication interne.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un autre atout de Google Agenda est la simplicit\u00e9 avec laquelle vous pouvez r\u00e9organiser le contenu. Il vous suffit de glisser-d\u00e9poser des \u00e9v\u00e9nements vers de nouveaux jours et vos modifications sont automatiquement enregistr\u00e9es dans toutes les versions partag\u00e9es de l'agenda. La planification du contenu peut s'av\u00e9rer fastidieuse, mais Google Agenda peut d\u00e9cupler la facilit\u00e9 d'organisation de votre blog.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.google.com\/calendar\/about\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Essayez Google Calendar \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Google_Drive\"><\/span>7. Google Drive<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"456\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM-1024x456.png\" alt=\"google drive\" class=\"wp-image-25321\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM-1024x456.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM-300x134.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM-768x342.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM-1536x684.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.31.06-PM.png 1903w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.google.com\/drive\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Drive<\/a> est un endroit id\u00e9al pour stocker toutes vos notes et votre contenu \u00e9ditorial. Vous pouvez utiliser ses plateformes pour faire \u00e0 peu pr\u00e8s tout ce que vous voulez. Utilisez Google Docs pour r\u00e9diger des textes, Google Spreadsheets pour organiser les id\u00e9es d'articles de blog et suivre les indicateurs, Google Forms pour envoyer des enqu\u00eates et recueillir des r\u00e9ponses, et m\u00eame pour stocker toutes les photos de vos articles de blog.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Drive offre \u00e0 chaque utilisateur 15 Go d'espace de stockage gratuit, et tous les fichiers que vous y t\u00e9l\u00e9chargez peuvent \u00eatre facilement partag\u00e9s avec vos collaborateurs en quelques clics seulement. Non seulement il s'agit d'un excellent espace de stockage gratuit, mais vous pouvez y acc\u00e9der depuis n'importe o\u00f9 d\u00e8s lors que vous disposez d'une connexion Internet. C'est comme disposer d'un disque dur externe gratuit dans le cloud.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.google.com\/drive\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Essayez Google Drive \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_YouTube\"><\/span>8. YouTube<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/youtube.png\"><img decoding=\"async\" width=\"475\" height=\"106\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/youtube.png\" alt=\"youtube\" class=\"wp-image-25322\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/youtube.png 475w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/youtube-300x67.png 300w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Au cas o\u00f9 vous ne le sauriez pas, <a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a> est un produit Google. Il s'agit de la plateforme de partage de contenu vid\u00e9o la plus populaire sur le web. Si vous souhaitez vous lancer dans la cr\u00e9ation de contenu vid\u00e9o, YouTube est la solution id\u00e9ale.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous aurez trouv\u00e9 votre rythme et constitu\u00e9 une solide banque de contenu, vous pourrez commencer \u00e0 annoter vos vid\u00e9os et \u00e0 cr\u00e9er des liens vers le contenu que vous avez d\u00e9j\u00e0 cr\u00e9\u00e9, de la m\u00eame mani\u00e8re que vous le feriez avec le contenu d'un blog. Ce n'est un secret pour personne : le contenu vid\u00e9o est l'avenir, et si vous pouvez aspirer un spectateur dans un tourbillon de backlinks et de backlinks et de backlinks, vous savez que vous faites quelque chose de bien.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En savoir plus : <a href=\"https:\/\/memberpress.com\/fr\/how-to-use-youtube-to-drive-traffic-to-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comment utiliser YouTube pour g\u00e9n\u00e9rer du trafic vers votre site d'adh\u00e9sion<\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.youtube.com\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Essayez YouTube \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Google_My_Business\"><\/span>9. Google My Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM-1024x455.png\" alt=\"google my business\" class=\"wp-image-25323\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM-1024x455.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM-300x133.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM-768x341.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM-1536x682.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.33.23-PM.png 1904w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vous savez, lorsque vous recherchez une entreprise sur Google, vous voyez ce bloc dans la barre lat\u00e9rale droite des pages de r\u00e9sultats de recherche ? Le bloc qui pr\u00e9sente toutes les informations sur l'entreprise, y compris un lien vers le site web et un num\u00e9ro de t\u00e9l\u00e9phone ? Eh bien, votre entreprise n'obtiendra pas l'un de ces blocs si vous ne vous inscrivez pas aupr\u00e8s de <a href=\"https:\/\/www.google.com\/intl\/en_us\/business\/?gmbsrc=ww-ww-ha-se-z-gmb-s-218-h~bk&amp;ppsrc=GMBS0&amp;utm_campaign=ww-ww-ha-se-z-gmb-s-218-h~z-z-u&amp;utm_source=gmb&amp;utm_medium=ha&amp;&amp;gmbsrc=us-en-ha-se-z-gmb-s-z-h~bk;&amp;ppsrc=GMBS0&amp;gclid=EAIaIQobChMIwZTlxtO76wIV9MuGCh1QJwmAEAAYASAAEgKY2_D_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Google My Business<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous passez en revue et configurez vos diff\u00e9rents profils de m\u00e9dias sociaux, prenez quelques minutes suppl\u00e9mentaires pour cr\u00e9er une page Google My Business\/marque avec les m\u00eames logos, images et aspects esth\u00e9tiques que vos autres profils de m\u00e9dias sociaux.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google \u00e9tant un moteur de recherche, il y a fort \u00e0 parier que l'un des premiers endroits o\u00f9 il vous cherchera sera sa propre base de donn\u00e9es. Par cons\u00e9quent, lorsque vous cr\u00e9ez votre page, accordez une attention particuli\u00e8re \u00e0 votre slogan, \u00e0 vos photos et \u00e0 votre introduction, car il s'agit d'\u00e9l\u00e9ments importants que les robots des moteurs de recherche examineront.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/www.google.com\/business\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Essayez Google My Business \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Google_Optimize\"><\/span>10. Optimiser Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"431\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM-1024x431.png\" alt=\"optimiser google\" class=\"wp-image-25324\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM-1024x431.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM-300x126.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM-768x323.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM-1536x646.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-11-at-12.34.23-PM.png 1680w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/optimize.withgoogle.com\/?utm_source=google-growth&amp;utm_medium=cpc&amp;utm_campaign=2019-q4-amer-all-gafree-optimize&amp;utm_content=optimize&amp;gclid=EAIaIQobChMI3fyd6dO76wIVBIiGCh3x6AljEAAYASAAEgIU3vD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Optimiser Google<\/a> est la r\u00e9ponse de Google aux logiciels de test de r\u00e9partition.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans la plupart des cas, la fonction principale de votre site web est de convertir les visiteurs en membres ou en clients. Si vous avez d\u00e9j\u00e0 mis en place un entonnoir de vente, mais que vous n'obtenez pas les taux de conversion que vous esp\u00e9riez, vous pouvez proc\u00e9der \u00e0 des essais fractionn\u00e9s sur les textes et les graphiques.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 quoi les gens r\u00e9agissent-ils ? Qu'est-ce qui les d\u00e9courage ? Avec Google Optimize, vous pouvez t\u00e9l\u00e9charger des pages d'atterrissage originales et des variantes et suivre les statistiques c\u00f4te \u00e0 c\u00f4te pour voir si la modification des titres, des images, des boutons, du texte ou de la mise en page de votre page augmentera votre taux de conversion.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/marketingplatform.google.com\/about\/optimize\/\" style=\"background-color:#ff9100\" target=\"_blank\" rel=\"noreferrer noopener\">Essayez Google Optimize \u2192<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background wp-block-paragraph\" style=\"background-color:#e3e5e6\">Cr\u00e9ez votre propre entreprise en ligne avec <a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\">MemberPress<\/a> aujourd'hui !<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>\u00c0 emporter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voil\u00e0, 10 outils de marketing Google totalement gratuits et super utiles pour vous aider \u00e0 d\u00e9velopper votre activit\u00e9 :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\">Google Analytics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\">Planificateur de mots-cl\u00e9s Google<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/trends.google.com\/trends\/?geo=US\">Google Trends<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/search.google.com\/search-console\/welcome\">Outils Google pour les webmasters<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/alerts\">Alertes Google<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/calendar\/about\/\">Google Agenda<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/drive\/\">Google Drive<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/\">YouTube<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.google.com\/business\/\">Google My Business<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/marketingplatform.google.com\/about\/optimize\/\">Optimiser Google<\/a><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Bien entendu, Google a cr\u00e9\u00e9 de nombreux autres services (gratuits ou payants) pour vous aider \u00e0 d\u00e9velopper votre activit\u00e9, mais il ne s'agit l\u00e0 que de quelques-uns de nos services pr\u00e9f\u00e9r\u00e9s. Maintenant, allez-y et faites passer votre strat\u00e9gie marketing au niveau sup\u00e9rieur !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Utilisez-vous l'un des outils de marketing Google que nous avons mentionn\u00e9s ? Dites-nous comment ils vous aident dans votre activit\u00e9 !<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Most of you probably recognize Google as a powerful and popular search engine, but did you know Google has also built a slew of tools for online business owners?&nbsp; Whether you\u2019re trying to&nbsp; Google has awesome tools to help. And they\u2019re all FREE. So for today\u2019s post, we\u2019ll quickly go through 10 of our favorite [&hellip;]<\/p>\n","protected":false},"author":1493,"featured_media":15204,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,94,145],"tags":[118,165,79,246],"class_list":["post-6573","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-marketing","category-tools","tag-content-creation","tag-digital-marketing","tag-google","tag-marketing-tools","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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