{"id":65953,"date":"2024-07-18T10:49:46","date_gmt":"2024-07-18T14:49:46","guid":{"rendered":"https:\/\/memberpress.com\/?p=65953"},"modified":"2024-06-13T18:49:49","modified_gmt":"2024-06-13T22:49:49","slug":"the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/","title":{"rendered":"Le guide ultime pour nommer vos niveaux d'adh\u00e9sion et d'abonnement"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p class=\"wp-block-paragraph\">Et si nous vous disions que des niveaux d'adh\u00e9sion bien pens\u00e9s et bien con\u00e7us peuvent faire une grande diff\u00e9rence pour votre entreprise ?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ad07a7ea6668\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad07a7ea6668\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#The_Importance_of_Naming_Your_Membership_Levels_in_a_Clear_and_Appealing_Way\" >L'importance de nommer vos niveaux d'adh\u00e9sion de mani\u00e8re claire et attrayante<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#Naming_Your_Membership_Levels_in_a_Simple_Way_Can_Enhance_Customer_Understanding\" >Donner un nom simple \u00e0 vos niveaux d'adh\u00e9sion peut am\u00e9liorer la compr\u00e9hension des clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#Appealing_Membership_Level_Names_Can_Improve_Engagement_and_Sign-Ups\" >Des noms de niveaux d'adh\u00e9sion attrayants peuvent am\u00e9liorer l'engagement et les inscriptions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#Reflecting_the_Value_and_Benefits_of_Each_Tier_in_Your_Membership_Level_Names\" >Refl\u00e9ter la valeur et les avantages de chaque niveau dans les noms des niveaux d'adh\u00e9sion<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#Strategies_for_Communicating_Value_When_Naming_Your_Membership_Levels\" >Strat\u00e9gies de communication de la valeur lors de la d\u00e9signation des niveaux d'adh\u00e9sion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#How_to_Establish_Hierarchical_Clarity_When_Naming_Your_Membership_Levels\" >Comment \u00e9tablir une clart\u00e9 hi\u00e9rarchique lorsque vous nommez vos niveaux d'adh\u00e9sion ?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#Tips_for_Creating_Memorable_and_Brand-Aligned_Names_for_Membership_Levels\" >Conseils pour cr\u00e9er des noms m\u00e9morables et adapt\u00e9s \u00e0 la marque pour les niveaux d'adh\u00e9sion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#Examples_of_Successful_Subscription_Tier_Names_from_Various_Industries\" >Exemples de noms de paliers d'abonnement r\u00e9ussis dans divers secteurs d'activit\u00e9<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#Successful_Subscription_Tier_Example_in_the_SaaS_Industry\" >Exemple r\u00e9ussi de palier d'abonnement dans le secteur SaaS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#Successful_Subscription_Tier_Example_in_the_Media_Industry\" >Exemple r\u00e9ussi de palier d'abonnement dans l'industrie des m\u00e9dias<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#Successful_Subscription_Tier_Example_in_the_Ecommerce_and_Retail_Industry\" >Exemple r\u00e9ussi de palier d'abonnement dans l'industrie du commerce \u00e9lectronique et de la vente au d\u00e9tail<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#Quick_Recap\" >R\u00e9capitulation rapide<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Oui, c'est possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais vous le saviez probablement d\u00e9j\u00e0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsqu'il s'agit de <a href=\"https:\/\/membermouse.com\/membership\/so-you-want-to-start-a-membership-business\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">la gestion d'un site d'adh\u00e9sion ou d'une entreprise bas\u00e9e sur l'abonnement<\/a>, les noms de vos <a href=\"https:\/\/memberpress.com\/fr\/blog\/subscriptions-vs-memberships\/\" title=\"\">les niveaux d'adh\u00e9sion ou d'abonnement<\/a> sont plus que de simples \u00e9tiquettes - ils sont un \u00e9l\u00e9ment cl\u00e9 de votre strat\u00e9gie.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici pourquoi il est si important de bien choisir ces noms :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Il apporte de la clart\u00e9<\/strong>: Des noms clairs et descriptifs aident les membres potentiels \u00e0 comprendre d'un coup d'\u0153il ce que chaque niveau offre. Lorsque les gens savent exactement ce qu'ils obtiennent, il leur est plus facile de choisir le niveau qui correspond le mieux \u00e0 leurs besoins.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Il refl\u00e8te votre marque<\/strong>: Les noms de vos paliers doivent correspondre \u00e0 la voix et \u00e0 la personnalit\u00e9 de votre marque. Lorsque les noms refl\u00e8tent votre marque, ils contribuent \u00e0 cr\u00e9er une image coh\u00e9rente et professionnelle \u00e0 laquelle les clients peuvent faire confiance.<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Il vous permet de vous d\u00e9marquer<\/strong>: Dans un march\u00e9 encombr\u00e9, des noms uniques et cr\u00e9atifs peuvent aider vos niveaux \u00e0 se d\u00e9marquer. Les noms m\u00e9morables attirent l'attention des gens et rendent vos options d'adh\u00e9sion plus distinctives.<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Il stimule les inscriptions<\/strong>: En fin de compte, de bons noms de paliers peuvent entra\u00eener un plus grand nombre d'inscriptions. Lorsque les gens se sentent li\u00e9s aux noms et en comprennent les avantages, ils sont plus enclins \u00e0 s'inscrire.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Donner le bon nom \u00e0 vos niveaux d'adh\u00e9sion vous permet de communiquer clairement avec votre public, de renforcer votre marque et d'attirer davantage de membres. Cela vaut donc la peine de prendre le temps de trouver des noms qui conviennent vraiment \u00e0 votre entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, vous apprendrez l'art de nommer vos niveaux d'adh\u00e9sion et de les nommer. <a href=\"https:\/\/memberpress.com\/fr\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" title=\"\">niveaux d'abonnement<\/a>. Pour rendre ces strat\u00e9gies plus tangibles, nous examinerons \u00e9galement les points suivants <a href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-website-examples\/\" title=\"\">des exemples concrets issus de diff\u00e9rents secteurs d'activit\u00e9<\/a>. \u00c0 la fin de cet article, vous serez en mesure de cr\u00e9er des noms qui attirent les membres dans votre entreprise.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Importance_of_Naming_Your_Membership_Levels_in_a_Clear_and_Appealing_Way\"><\/span>L'importance de nommer vos niveaux d'adh\u00e9sion de mani\u00e8re claire et attrayante<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pensez \u00e0 nommer votre <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/\" title=\"\">niveaux d'adh\u00e9sion<\/a> Comme pour un cadeau, il faut que l'emballage soit aussi excitant que ce qu'il contient.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des noms clairs et attrayants ne se contentent pas d'\u00e9tiqueter vos niveaux ; ils indiquent \u00e0 vos membres potentiels \u00e0 quoi ils peuvent s'attendre et pourquoi ils devraient \u00eatre enthousiastes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un bon nom peut faire la diff\u00e9rence entre une personne qui s'inscrit avec empressement et une autre qui passe \u00e0 autre chose.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"t0Fvls\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er et vendre des abonnements avec MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AnZer6Sj2Wo?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch &gt;&gt; cr\u00e9er des adh\u00e9sions dans MemberPress (+ une vue d'ensemble et une configuration)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Naming_Your_Membership_Levels_in_a_Simple_Way_Can_Enhance_Customer_Understanding\"><\/span><strong>Donner un nom simple \u00e0 vos niveaux d'adh\u00e9sion peut am\u00e9liorer la compr\u00e9hension des clients<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'utilisation de noms simples et clairs pour vos niveaux d'adh\u00e9sion et d'abonnement est essentielle pour aider les membres potentiels \u00e0 saisir rapidement les diff\u00e9rences entre chaque option.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque les utilisateurs comprennent ce que chaque niveau offre, ils peuvent prendre des d\u00e9cisions en connaissance de cause, sans se sentir submerg\u00e9s ou d\u00e9sorient\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consid\u00e9rez le <strong>diff\u00e9rence entre les noms trop complexes et les noms simples<\/strong>. Par exemple, un site d'adh\u00e9sion \u00e0 un club de fitness :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Noms trop complexes<\/strong>: \"Platinum Ultimate Workout Package\" ou \"Silver Basic Fitness Plan\".<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Des noms simples<\/strong>: \"All-Inclusive Fitness\" ou \"Premium Workout\".<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Les noms simples indiquent imm\u00e9diatement aux membres potentiels ce \u00e0 quoi ils s'attendent, ce qui rend le processus de d\u00e9cision plus fluide et plus rapide.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Appealing_Membership_Level_Names_Can_Improve_Engagement_and_Sign-Ups\"><\/span><strong>Des noms de niveaux d'adh\u00e9sion attrayants peuvent am\u00e9liorer l'engagement et les inscriptions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les noms attrayants ne se contentent pas d'informer : ils attirent les membres et les abonn\u00e9s potentiels en rendant chaque niveau attrayant et pr\u00e9cieux.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un niveau bien nomm\u00e9 peut susciter l'int\u00e9r\u00eat et l'excitation, encourageant les utilisateurs \u00e0 s'inscrire.<\/p>\n\n\n\n<div id=\"ad-58395\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/fr\/ads\/post-membership-site-statistics\/\" target=\"_blank\"><img decoding=\"async\" width=\"700\" height=\"320\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/Adsanity-membership-site-statistics.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Adsanity related post membership site statistics\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/Adsanity-membership-site-statistics.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/Adsanity-membership-site-statistics-300x137.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/Adsanity-membership-site-statistics-372x170.jpg 372w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/Adsanity-membership-site-statistics-156x71.jpg 156w\" sizes=\"(max-width: 700px) 100vw, 700px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reflecting_the_Value_and_Benefits_of_Each_Tier_in_Your_Membership_Level_Names\"><\/span>Refl\u00e9ter la valeur et les avantages de chaque niveau dans les noms des niveaux d'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsqu'il s'agit de nommer vos niveaux d'adh\u00e9sion, il s'agit de montrer ce qui fait la sp\u00e9cificit\u00e9 de chacun d'entre eux.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les noms appropri\u00e9s peuvent mettre en \u00e9vidence les avantages et les b\u00e9n\u00e9fices uniques de chaque niveau, afin que les membres potentiels sachent clairement ce qu'ils obtiennent pour leur argent.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voyons comment vous pouvez cr\u00e9er des noms qui se d\u00e9marquent et rendent vos offres irr\u00e9sistibles !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategies_for_Communicating_Value_When_Naming_Your_Membership_Levels\"><\/span><strong>Strat\u00e9gies de communication de la valeur lors de la d\u00e9signation des niveaux d'adh\u00e9sion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Il est essentiel d'int\u00e9grer la valeur per\u00e7ue dans les noms de vos paliers pour rendre chaque option attrayante et int\u00e9ressante.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici quelques strat\u00e9gies pour y parvenir :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Utilisez des adjectifs descriptifs : <\/strong>Incorporez des adjectifs qui soulignent les avantages de chaque niveau. Par exemple, des mots comme \"Premium\", \"Exclusif\", \"\u00c9lite\" et \"Avanc\u00e9\" peuvent \u00e9voquer un niveau de service ou des caract\u00e9ristiques plus \u00e9lev\u00e9s.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Mettre en \u00e9vidence les principaux avantages<\/strong>: Mettez l'accent sur ce que chaque niveau a \u00e0 offrir. Par exemple, un niveau nomm\u00e9 \"Acc\u00e8s illimit\u00e9\" indique imm\u00e9diatement que les membres n'auront aucune restriction, tandis que \"Support prioritaire\" indique <a href=\"https:\/\/memberpress.com\/fr\/blog\/best-practices-membership-customer-service\/\" title=\"\">un service \u00e0 la client\u00e8le de qualit\u00e9 sup\u00e9rieure<\/a>.<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Reflect Caract\u00e9ristiques uniques :<\/strong> Si un niveau offre des caract\u00e9ristiques uniques, veillez \u00e0 les mentionner. Un nom comme \"Cours \u00e0 la demande\" ou \"Webinaires en direct\" permet de diff\u00e9rencier clairement les diff\u00e9rents types de diffusion de contenu.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Establish_Hierarchical_Clarity_When_Naming_Your_Membership_Levels\"><\/span><strong>Comment \u00e9tablir une clart\u00e9 hi\u00e9rarchique lorsque vous nommez vos niveaux d'adh\u00e9sion ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La cr\u00e9ation d'une progression logique \u00e0 travers les noms de niveaux aide les utilisateurs \u00e0 comprendre la valeur croissante au fur et \u00e0 mesure qu'ils progressent dans la hi\u00e9rarchie.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les conseils ci-dessous vous aideront \u00e0 \u00e9tablir une hi\u00e9rarchie claire :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Commencer simple<\/strong>: Commencez par un niveau de base qui offre des fonctionnalit\u00e9s essentielles, en utilisant des noms tels que \"Basic\", \"Starter\" ou \"Essential\".<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Indiquer la progression<\/strong>: Utilisez des noms qui sugg\u00e8rent une mise \u00e0 niveau ou une am\u00e9lioration, tels que \"Plus\", \"Pro\", \"Advanced\" ou \"Ultimate\". Cela indique une augmentation de la valeur et des avantages.<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>\u00c9viter les pi\u00e8ges courants<\/strong>: Veillez \u00e0 ce que les noms ne pr\u00eatent pas \u00e0 confusion ou n'induisent pas en erreur. Par exemple, \u00e9vitez d'utiliser des termes tels que \"Deluxe\" pour une option de niveau interm\u00e9diaire si le niveau le plus \u00e9lev\u00e9 est appel\u00e9 \"Standard\". De telles incoh\u00e9rences peuvent troubler les membres potentiels quant \u00e0 la valeur r\u00e9elle de chaque niveau.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Exemples de d\u00e9nomination par paliers avec indication claire de la valeur :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Service de diffusion en continu<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Streaming de base<\/li>\n\n\n\n<li>Streaming HD<\/li>\n\n\n\n<li>Streaming 4K<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Abonnement au fitness<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Entra\u00eenement de base<\/li>\n\n\n\n<li>Fitness avanc\u00e9<\/li>\n\n\n\n<li>Formation d'\u00e9lite<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Abonnement au logiciel<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Plan de d\u00e9marrage<\/li>\n\n\n\n<li>Plan professionnel<\/li>\n\n\n\n<li>Plan d'entreprise<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ces exemples montrent une progression claire du plus \u00e9l\u00e9mentaire au plus avanc\u00e9, ce qui permet aux clients de comprendre facilement l'augmentation de la valeur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En refl\u00e9tant la valeur et les avantages dans les noms de vos niveaux, vous rendez vos offres plus attrayantes et aidez les membres potentiels \u00e0 voir les avantages tangibles qu'ils recevront, les encourageant ainsi \u00e0 opter pour des plans de niveau sup\u00e9rieur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_for_Creating_Memorable_and_Brand-Aligned_Names_for_Membership_Levels\"><\/span><strong>Conseils pour cr\u00e9er des noms m\u00e9morables et adapt\u00e9s \u00e0 la marque pour les niveaux d'adh\u00e9sion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-1024x576.png\" alt=\"Conseils pour d\u00e9terminer le nombre de membres\" class=\"wp-image-65999\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-1024x576.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-300x169.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-768x432.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-50x28.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-18x10.png 18w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-302x170.png 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-840x472.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-1216x684.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-700x394.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-1080x607.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3.png 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Des noms m\u00e9morables et adapt\u00e9s \u00e0 la marque permettent \u00e0 vos paliers de se d\u00e9marquer, ce qui facilite la m\u00e9morisation et le choix des membres potentiels.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examinons quelques conseils pratiques pour vous aider \u00e0 cr\u00e9er des noms qui soient non seulement accrocheurs et uniques, mais aussi en parfaite ad\u00e9quation avec votre marque.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Le nom de l'\u00e9chelon doit refl\u00e9ter votre marque<\/strong>: Si votre marque est professionnelle et formelle, les noms de vos paliers doivent s'en inspirer. \u00c0 l'inverse, si votre marque est amusante et originale, vos noms peuvent \u00eatre plus ludiques. Par exemple, une entreprise technologique peut utiliser \"Developer\" et \"Enterprise\", tandis qu'une marque de fitness peut utiliser \"FitStarter\" et \"ProFitness\".<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Utiliser des termes sp\u00e9cifiques \u00e0 la marque<\/strong>: Utilisez des termes sp\u00e9cifiques \u00e0 votre marque. Par exemple, un service d'abonnement de cuisine pourrait utiliser \"Home Chef\", \"Gourmet\" et \"MasterChef\" pour toucher son public.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rester coh\u00e9rent avec la strat\u00e9gie de marque<\/strong>: Veillez \u00e0 ce que les noms de vos paliers s'int\u00e8grent parfaitement dans votre strat\u00e9gie de marque globale. Une d\u00e9nomination coh\u00e9rente permet de construire une image de marque solide que les clients peuvent facilement reconna\u00eetre et \u00e0 laquelle ils peuvent faire confiance.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En alignant les noms de vos paliers sur l'identit\u00e9 de votre marque, en les gardant simples mais m\u00e9morables et en faisant preuve d'un peu de cr\u00e9ativit\u00e9, vous pouvez cr\u00e9er des noms qui attirent et s\u00e9duisent les clients tout en renfor\u00e7ant l'image et les valeurs de votre marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des plateformes comme&nbsp;<strong><a href=\"https:\/\/www.crowdspring.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crowdspring<\/a><\/strong>&nbsp;peut vous aider \u00e0 d\u00e9velopper une image de marque coh\u00e9rente et des \u00e9l\u00e9ments de conception qui renforcent la fa\u00e7on dont ces noms de niveau sont pr\u00e9sent\u00e9s visuellement et strat\u00e9giquement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Examples_of_Successful_Subscription_Tier_Names_from_Various_Industries\"><\/span><strong>Exemples de noms de paliers d'abonnement r\u00e9ussis dans divers secteurs d'activit\u00e9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vous cherchez l'inspiration pour nommer vos niveaux d'adh\u00e9sion ? Les meilleures id\u00e9es viennent parfois de ce qui fonctionne d\u00e9j\u00e0 dans le monde r\u00e9el.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En examinant les noms de paliers \u00e0 succ\u00e8s dans diff\u00e9rents secteurs, vous pouvez vous faire une id\u00e9e de ce qui pla\u00eet aux clients et des raisons qui les poussent \u00e0 le faire.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les exemples ci-dessous peuvent vous aider \u00e0 stimuler votre cr\u00e9ativit\u00e9 et \u00e0 orienter votre propre strat\u00e9gie de d\u00e9nomination.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Successful_Subscription_Tier_Example_in_the_SaaS_Industry\"><\/span><strong>Exemple r\u00e9ussi de palier d'abonnement dans le secteur SaaS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le secteur du SaaS (Software as a Service), les noms des niveaux refl\u00e8tent souvent le niveau de service et les fonctionnalit\u00e9s disponibles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jetons un coup d'\u0153il sur <a href=\"https:\/\/memberpress.com\/go\/slack\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\"><strong>Slack<\/strong><\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"739\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-1024x739.png\" alt=\"Prix de Slack\" class=\"wp-image-65990\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-1024x739.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-300x217.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-768x554.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-50x36.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-18x12.png 18w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-236x170.png 236w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-840x606.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-948x684.png 948w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-700x505.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-156x113.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-1080x780.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing.png 1222w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La strat\u00e9gie de Slack repose sur des noms simples qui indiquent clairement l'\u00e9volution des fonctionnalit\u00e9s et des services. La formule \u201c Free \u201d offre un acc\u00e8s de base, tandis que les formules \u201c Pro \u201d, \u201c Business+ \u201d et \u201c Enterprise \u201d proposent des niveaux croissants de fonctionnalit\u00e9s et d'assistance, r\u00e9pondant ainsi aux diff\u00e9rents besoins des entreprises.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Successful_Subscription_Tier_Example_in_the_Media_Industry\"><\/span><strong>Exemple r\u00e9ussi de palier d'abonnement dans l'industrie des m\u00e9dias<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les abonnements aux m\u00e9dias et aux divertissements utilisent souvent des noms de paliers qui refl\u00e8tent l'accessibilit\u00e9 du contenu et les fonctions premium.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Netflix en est un bon exemple :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/07\/06srUzGnddzFL1DqsGPtqUo-2v1689773501-1024x577.webp\" alt=\"\" class=\"wp-image-83429\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/07\/06srUzGnddzFL1DqsGPtqUo-2v1689773501-1024x577.webp 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/07\/06srUzGnddzFL1DqsGPtqUo-2v1689773501-300x169.webp 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/07\/06srUzGnddzFL1DqsGPtqUo-2v1689773501-767x432.webp 767w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/07\/06srUzGnddzFL1DqsGPtqUo-2v1689773501-50x28.webp 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/07\/06srUzGnddzFL1DqsGPtqUo-2v1689773501-1536x865.webp 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/07\/06srUzGnddzFL1DqsGPtqUo-2v1689773501-302x170.webp 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/07\/06srUzGnddzFL1DqsGPtqUo-2v1689773501-840x473.webp 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/07\/06srUzGnddzFL1DqsGPtqUo-2v1689773501-2048x1153.webp 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/07\/06srUzGnddzFL1DqsGPtqUo-2v1689773501-1215x684.webp 1215w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/07\/06srUzGnddzFL1DqsGPtqUo-2v1689773501-1829x1030.webp 1829w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/07\/06srUzGnddzFL1DqsGPtqUo-2v1689773501-700x394.webp 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/07\/06srUzGnddzFL1DqsGPtqUo-2v1689773501-156x88.webp 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/07\/06srUzGnddzFL1DqsGPtqUo-2v1689773501-1080x608.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les noms des formules de Netflix sont clairs et simples, et indiquent le niveau de service propos\u00e9. \u201c Standard avec publicit\u00e9s \u201d propose une option moins co\u00fbteuse avec des publicit\u00e9s, \u201c Standard \u201d offre une exp\u00e9rience sans publicit\u00e9, et \u201c Premium \u201d garantit la meilleure exp\u00e9rience avec le plus grand nombre de fonctionnalit\u00e9s. Ils mettent \u00e9galement en avant des diff\u00e9rences telles que la qualit\u00e9 vid\u00e9o et le nombre d'appareils pris en charge, ce qui permet de communiquer clairement les avantages dont b\u00e9n\u00e9ficiera le client.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Successful_Subscription_Tier_Example_in_the_Ecommerce_and_Retail_Industry\"><\/span><strong>Exemple r\u00e9ussi de palier d'abonnement dans l'industrie du commerce \u00e9lectronique et de la vente au d\u00e9tail<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dans les secteurs du commerce \u00e9lectronique et de la vente au d\u00e9tail, les programmes d'adh\u00e9sion utilisent souvent des noms de paliers qui soulignent la fid\u00e9lit\u00e9 des clients et les avantages exclusifs.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examinons la strat\u00e9gie d'Amazon :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-1024x546.png\" alt=\"Exemple d&#039;avantages d&#039;Amazon Prime \" class=\"wp-image-66026\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-1024x546.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-300x160.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-768x410.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-50x27.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-18x10.png 18w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-319x170.png 319w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-840x448.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-1216x648.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-700x373.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-156x83.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-1080x576.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example.png 1337w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Amazon utilise des noms simples mais puissants. Le terme \"Prime\" est devenu synonyme d'avantages exclusifs et de livraison rapide. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quick_Recap\"><\/span><strong>R\u00e9capitulation rapide<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jusqu'\u00e0 pr\u00e9sent, nous avons vu que des noms clairs et attrayants sont essentiels pour aider les membres potentiels \u00e0 comprendre les diff\u00e9rences entre les niveaux.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons \u00e9galement expliqu\u00e9 que le fait de refl\u00e9ter la valeur et les avantages de chaque niveau en utilisant des adjectifs descriptifs et en soulignant les caract\u00e9ristiques principales garantit la clart\u00e9 et met en \u00e9vidence ce qui fait la sp\u00e9cificit\u00e9 de chaque niveau.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N'oubliez pas non plus que pour que l'on se souvienne facilement de votre marque, vous devez utiliser des noms m\u00e9morables et conformes \u00e0 l'identit\u00e9 de votre marque,&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin, nous avons partag\u00e9 quelques exemples d'entreprises prosp\u00e8res dans les secteurs du SaaS, des m\u00e9dias et du commerce \u00e9lectronique qui peuvent inspirer le nom de votre entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La prochaine d\u00e9cision est entre vos mains, \u00e9valuez vos noms de paliers actuels et appliquez les strat\u00e9gies pr\u00e9sent\u00e9es dans cet article. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous sommes impatients de lire vos id\u00e9es, vos exp\u00e9riences ou vos questions dans les commentaires ci-dessous.&nbsp;<\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>What if we told you thoughtful and well-crafted membership levels can make a big difference in your business? Yes it can. But you probably knew that already. When it comes to running a membership site or subscription-based business, the names of your membership levels or subscription tiers are more than just labels&nbsp;\u2013&nbsp;they&#8217;re a key part 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