{"id":65953,"date":"2024-07-18T10:49:46","date_gmt":"2024-07-18T14:49:46","guid":{"rendered":"https:\/\/memberpress.com\/?p=65953"},"modified":"2024-06-13T18:49:49","modified_gmt":"2024-06-13T22:49:49","slug":"the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/","title":{"rendered":"Le guide ultime pour nommer vos niveaux d'adh\u00e9sion et d'abonnement"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p>Et si nous vous disions que des niveaux d'adh\u00e9sion bien pens\u00e9s et bien con\u00e7us peuvent faire une grande diff\u00e9rence pour votre entreprise ?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69deea52d7383\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69deea52d7383\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#The_Importance_of_Naming_Your_Membership_Levels_in_a_Clear_and_Appealing_Way\" >L'importance de nommer vos niveaux d'adh\u00e9sion de mani\u00e8re claire et attrayante<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#Naming_Your_Membership_Levels_in_a_Simple_Way_Can_Enhance_Customer_Understanding\" >Donner un nom simple \u00e0 vos niveaux d'adh\u00e9sion peut am\u00e9liorer la compr\u00e9hension des clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#Appealing_Membership_Level_Names_Can_Improve_Engagement_and_Sign-Ups\" >Des noms de niveaux d'adh\u00e9sion attrayants peuvent am\u00e9liorer l'engagement et les inscriptions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#Reflecting_the_Value_and_Benefits_of_Each_Tier_in_Your_Membership_Level_Names\" >Refl\u00e9ter la valeur et les avantages de chaque niveau dans les noms des niveaux d'adh\u00e9sion<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#Strategies_for_Communicating_Value_When_Naming_Your_Membership_Levels\" >Strat\u00e9gies de communication de la valeur lors de la d\u00e9signation des niveaux d'adh\u00e9sion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#How_to_Establish_Hierarchical_Clarity_When_Naming_Your_Membership_Levels\" >Comment \u00e9tablir une clart\u00e9 hi\u00e9rarchique lorsque vous nommez vos niveaux d'adh\u00e9sion ?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#Tips_for_Creating_Memorable_and_Brand-Aligned_Names_for_Membership_Levels\" >Conseils pour cr\u00e9er des noms m\u00e9morables et adapt\u00e9s \u00e0 la marque pour les niveaux d'adh\u00e9sion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#Examples_of_Successful_Subscription_Tier_Names_from_Various_Industries\" >Exemples de noms de paliers d'abonnement r\u00e9ussis dans divers secteurs d'activit\u00e9<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#Successful_Subscription_Tier_Example_in_the_SaaS_Industry\" >Exemple r\u00e9ussi de palier d'abonnement dans le secteur SaaS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#Successful_Subscription_Tier_Example_in_the_Media_Industry\" >Exemple r\u00e9ussi de palier d'abonnement dans l'industrie des m\u00e9dias<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#Successful_Subscription_Tier_Example_in_the_Ecommerce_and_Retail_Industry\" >Exemple r\u00e9ussi de palier d'abonnement dans l'industrie du commerce \u00e9lectronique et de la vente au d\u00e9tail<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#Quick_Recap\" >R\u00e9capitulation rapide<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Oui, c'est possible.<\/p>\n\n\n\n<p>Mais vous le saviez probablement d\u00e9j\u00e0.<\/p>\n\n\n\n<p>Lorsqu'il s'agit de <a href=\"https:\/\/membermouse.com\/membership\/so-you-want-to-start-a-membership-business\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">la gestion d'un site d'adh\u00e9sion ou d'une entreprise bas\u00e9e sur l'abonnement<\/a>, les noms de vos <a href=\"https:\/\/memberpress.com\/fr\/blog\/subscriptions-vs-memberships\/\" title=\"\">les niveaux d'adh\u00e9sion ou d'abonnement<\/a> are more than just labels\u00a0\u2013\u00a0they\u2019re a key part of your strategy.\u00a0<\/p>\n\n\n\n<p>Here\u2019s why getting these names right is so important:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Il apporte de la clart\u00e9<\/strong>: Clear and descriptive names help potential members understand what each tier offers at a glance. When people know exactly what they\u2019re getting, it\u2019s easier for them to choose the tier that fits their needs best.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Il refl\u00e8te votre marque<\/strong>: Your tier names should align with your brand\u2019s voice and personality. When names reflect your brand, they help create a cohesive and professional image that customers can trust.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Il vous permet de vous d\u00e9marquer<\/strong>: In a crowded market, unique and creative names can help your tiers stand out. Memorable names catch people\u2019s attention and make your membership options more distinctive.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li><strong>Il stimule les inscriptions<\/strong>: Ultimately, great tier names can drive more sign-ups. When people feel connected to the names and understand the benefits, they\u2019re more likely to subscribe.<\/li>\n<\/ol>\n\n\n\n<p>Naming your membership levels the right way helps you communicate clearly with your audience, reinforce your brand, and attract more members. So, it\u2019s worth taking the time to come up with names that really work for your business.<\/p>\n\n\n\n<p>In this article,\u00a0 you will learn the art of naming your membership levels and <a href=\"https:\/\/memberpress.com\/fr\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" title=\"\">niveaux d'abonnement<\/a>. To make these strategies more tangible, we\u2019ll also look at <a href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-website-examples\/\" title=\"\">des exemples concrets issus de diff\u00e9rents secteurs d'activit\u00e9<\/a>. By the end of this post, you\u2019ll be equipped to create names that attract members to your business.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Importance_of_Naming_Your_Membership_Levels_in_a_Clear_and_Appealing_Way\"><\/span>L'importance de nommer vos niveaux d'adh\u00e9sion de mani\u00e8re claire et attrayante<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pensez \u00e0 nommer votre <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-effectively-title-your-membership-levels\/\" title=\"\">niveaux d'adh\u00e9sion<\/a> like giving a gift\u00a0\u2013\u00a0you want the wrapping to be just as exciting as what\u2019s inside.\u00a0<\/p>\n\n\n\n<p>Des noms clairs et attrayants ne se contentent pas d'\u00e9tiqueter vos niveaux ; ils indiquent \u00e0 vos membres potentiels \u00e0 quoi ils peuvent s'attendre et pourquoi ils devraient \u00eatre enthousiastes.\u00a0<\/p>\n\n\n\n<p>Un bon nom peut faire la diff\u00e9rence entre une personne qui s'inscrit avec empressement et une autre qui passe \u00e0 autre chose.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"Ue6tbiKQxy3DFaL2mNnZ97W0GVCcqpSMBibYYxAHz3dD6rOWlIVk9rvK0sNwM52PdufPgo\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er et vendre des abonnements avec MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AnZer6Sj2Wo?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch &gt;&gt; cr\u00e9er des adh\u00e9sions dans MemberPress (+ une vue d'ensemble et une configuration)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Naming_Your_Membership_Levels_in_a_Simple_Way_Can_Enhance_Customer_Understanding\"><\/span><strong>Donner un nom simple \u00e0 vos niveaux d'adh\u00e9sion peut am\u00e9liorer la compr\u00e9hension des clients<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>L'utilisation de noms simples et clairs pour vos niveaux d'adh\u00e9sion et d'abonnement est essentielle pour aider les membres potentiels \u00e0 saisir rapidement les diff\u00e9rences entre chaque option.\u00a0<\/p>\n\n\n\n<p>Lorsque les utilisateurs comprennent ce que chaque niveau offre, ils peuvent prendre des d\u00e9cisions en connaissance de cause, sans se sentir submerg\u00e9s ou d\u00e9sorient\u00e9s.<\/p>\n\n\n\n<p>Consid\u00e9rez le <strong>diff\u00e9rence entre les noms trop complexes et les noms simples<\/strong>. Par exemple, un site d'adh\u00e9sion \u00e0 un club de fitness :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Noms trop complexes<\/strong>: \u201cPlatinum Ultimate Workout Package\u201d or \u201cSilver Basic Fitness Plan\u201d<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Des noms simples<\/strong>: \u201cAll-Inclusive Fitness\u201d or \u201cPremium Workout\u201d<\/li>\n<\/ul>\n\n\n\n<p>Les noms simples indiquent imm\u00e9diatement aux membres potentiels ce \u00e0 quoi ils s'attendent, ce qui rend le processus de d\u00e9cision plus fluide et plus rapide.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Appealing_Membership_Level_Names_Can_Improve_Engagement_and_Sign-Ups\"><\/span><strong>Des noms de niveaux d'adh\u00e9sion attrayants peuvent am\u00e9liorer l'engagement et les inscriptions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Appealing names do more than just inform\u00a0\u2013\u00a0they attract potential members and subscribers by making each tier sound enticing and valuable.\u00a0<\/p>\n\n\n\n<p>Un niveau bien nomm\u00e9 peut susciter l'int\u00e9r\u00eat et l'excitation, encourageant les utilisateurs \u00e0 s'inscrire.<\/p>\n\n\n\n<div id=\"ad-58395\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/fr\/ads\/post-membership-site-statistics\/\" target=\"_blank\"><img decoding=\"async\" width=\"700\" height=\"320\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/Adsanity-membership-site-statistics.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Adsanity related post membership site statistics\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/Adsanity-membership-site-statistics.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/Adsanity-membership-site-statistics-300x137.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/Adsanity-membership-site-statistics-372x170.jpg 372w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/Adsanity-membership-site-statistics-156x71.jpg 156w\" sizes=\"(max-width: 700px) 100vw, 700px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reflecting_the_Value_and_Benefits_of_Each_Tier_in_Your_Membership_Level_Names\"><\/span>Refl\u00e9ter la valeur et les avantages de chaque niveau dans les noms des niveaux d'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When it comes to naming your membership tiers, it\u2019s all about showing off what makes each level special.\u00a0<\/p>\n\n\n\n<p>The right names can highlight the unique perks and benefits of each tier, making it clear to potential members what they\u2019re getting for their money.\u00a0<\/p>\n\n\n\n<p>Let\u2019s explore how you can create names that stand out and make your offerings irresistible!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategies_for_Communicating_Value_When_Naming_Your_Membership_Levels\"><\/span><strong>Strat\u00e9gies de communication de la valeur lors de la d\u00e9signation des niveaux d'adh\u00e9sion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Il est essentiel d'int\u00e9grer la valeur per\u00e7ue dans les noms de vos paliers pour rendre chaque option attrayante et int\u00e9ressante.\u00a0<\/p>\n\n\n\n<p>Voici quelques strat\u00e9gies pour y parvenir :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Utilisez des adjectifs descriptifs : <\/strong>Incorporate adjectives that highlight the benefits of each tier. For instance, words like \u201cPremium,\u201d \u201cExclusive,\u201d \u201cElite,\u201d and \u201cAdvanced\u201d can convey a higher level of service or features.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Mettre en \u00e9vidence les principaux avantages<\/strong>: Focus on what each tier have to offer. For example, a tier named \u201cUnlimited Access\u201d immediately communicates that members will have no restrictions, while \u201cPriority Support\u201d indicates <a href=\"https:\/\/memberpress.com\/fr\/blog\/best-practices-membership-customer-service\/\" title=\"\">un service \u00e0 la client\u00e8le de qualit\u00e9 sup\u00e9rieure<\/a>.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Reflect Caract\u00e9ristiques uniques :<\/strong> If a tier offers unique features, make sure to mention them. A name like \u201cOn-Demand Courses\u201d versus \u201cLive Webinars\u201d can clearly differentiate between different types of content delivery.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Establish_Hierarchical_Clarity_When_Naming_Your_Membership_Levels\"><\/span><strong>Comment \u00e9tablir une clart\u00e9 hi\u00e9rarchique lorsque vous nommez vos niveaux d'adh\u00e9sion ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La cr\u00e9ation d'une progression logique \u00e0 travers les noms de niveaux aide les utilisateurs \u00e0 comprendre la valeur croissante au fur et \u00e0 mesure qu'ils progressent dans la hi\u00e9rarchie.\u00a0<\/p>\n\n\n\n<p>Les conseils ci-dessous vous aideront \u00e0 \u00e9tablir une hi\u00e9rarchie claire :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Commencer simple<\/strong>: Begin with a basic tier that offers essential features, using names like \u201cBasic,\u201d \u201cStarter,\u201d or \u201cEssential.\u201d<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Indiquer la progression<\/strong>: Use names that suggest an upgrade or enhancement, such as \u201cPlus,\u201d \u201cPro,\u201d \u201cAdvanced,\u201d or \u201cUltimate.\u201d This indicates a step up in value and benefits.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>\u00c9viter les pi\u00e8ges courants<\/strong>: Ensure that names are not confusing or misleading. For example, avoid using terms like \u201cDeluxe\u201d for a mid-tier option if the highest tier is called \u201cStandard.\u201d Such inconsistencies can confuse potential members about the actual value of each tier.<\/li>\n<\/ol>\n\n\n\n<p><strong>Exemples de d\u00e9nomination par paliers avec indication claire de la valeur :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Service de diffusion en continu<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Streaming de base<\/li>\n\n\n\n<li>Streaming HD<\/li>\n\n\n\n<li>Streaming 4K<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Abonnement au fitness<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Entra\u00eenement de base<\/li>\n\n\n\n<li>Fitness avanc\u00e9<\/li>\n\n\n\n<li>Formation d'\u00e9lite<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Abonnement au logiciel<\/strong>:\n<ul class=\"wp-block-list\">\n<li>Plan de d\u00e9marrage<\/li>\n\n\n\n<li>Plan professionnel<\/li>\n\n\n\n<li>Plan d'entreprise<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Ces exemples montrent une progression claire du plus \u00e9l\u00e9mentaire au plus avanc\u00e9, ce qui permet aux clients de comprendre facilement l'augmentation de la valeur.<\/p>\n\n\n\n<p>En refl\u00e9tant la valeur et les avantages dans les noms de vos niveaux, vous rendez vos offres plus attrayantes et aidez les membres potentiels \u00e0 voir les avantages tangibles qu'ils recevront, les encourageant ainsi \u00e0 opter pour des plans de niveau sup\u00e9rieur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_for_Creating_Memorable_and_Brand-Aligned_Names_for_Membership_Levels\"><\/span><strong>Conseils pour cr\u00e9er des noms m\u00e9morables et adapt\u00e9s \u00e0 la marque pour les niveaux d'adh\u00e9sion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-1024x576.png\" alt=\"Conseils pour d\u00e9terminer le nombre de membres\" class=\"wp-image-65999\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-1024x576.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-300x169.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-768x432.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-50x28.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-18x10.png 18w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-302x170.png 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-840x472.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-1216x684.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-700x394.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3-1080x607.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers-3.png 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Memorable and brand-aligned names help your tiers stand out, making it easier for potential members to remember and choose the one that\u2019s right for them.\u00a0<\/p>\n\n\n\n<p>Let\u2019s explore some practical tips to help you craft names that are not only catchy and unique but also perfectly aligned with your brand.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Le nom de l'\u00e9chelon doit refl\u00e9ter votre marque<\/strong>: If your brand is professional and formal, your tier names should follow suit. Conversely, if your brand is fun and quirky, your names can be more playful. For instance, a tech company might use \u201cDeveloper\u201d and \u201cEnterprise,\u201d while a fitness brand might go with \u201cFitStarter\u201d and \u201cProFitness.\u201d<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Utiliser des termes sp\u00e9cifiques \u00e0 la marque<\/strong>: Use terms that are specific to your brand. For example, a cooking subscription service could use \u201cHome Chef,\u201d \u201cGourmet,\u201d and \u201cMasterChef\u201d to resonate with their audience.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rester coh\u00e9rent avec la strat\u00e9gie de marque<\/strong>: Veillez \u00e0 ce que les noms de vos paliers s'int\u00e8grent parfaitement dans votre strat\u00e9gie de marque globale. Une d\u00e9nomination coh\u00e9rente permet de construire une image de marque solide que les clients peuvent facilement reconna\u00eetre et \u00e0 laquelle ils peuvent faire confiance.<\/li>\n<\/ul>\n\n\n\n<p>By aligning your tier names with your brand identity, keeping them simple yet memorable, and injecting some creativity, you can create names that attract and engage customers while reinforcing your brand\u2019s image and values.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Examples_of_Successful_Subscription_Tier_Names_from_Various_Industries\"><\/span><strong>Exemples de noms de paliers d'abonnement r\u00e9ussis dans divers secteurs d'activit\u00e9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Looking for inspiration to name your membership tiers? Sometimes the best ideas come from seeing what\u2019s already working in the real world.\u00a0<\/p>\n\n\n\n<p>En examinant les noms de paliers \u00e0 succ\u00e8s dans diff\u00e9rents secteurs, vous pouvez vous faire une id\u00e9e de ce qui pla\u00eet aux clients et des raisons qui les poussent \u00e0 le faire.\u00a0<\/p>\n\n\n\n<p>Les exemples ci-dessous peuvent vous aider \u00e0 stimuler votre cr\u00e9ativit\u00e9 et \u00e0 orienter votre propre strat\u00e9gie de d\u00e9nomination.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Successful_Subscription_Tier_Example_in_the_SaaS_Industry\"><\/span><strong>Exemple r\u00e9ussi de palier d'abonnement dans le secteur SaaS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dans le secteur du SaaS (Software as a Service), les noms des niveaux refl\u00e8tent souvent le niveau de service et les fonctionnalit\u00e9s disponibles.<\/p>\n\n\n\n<p>Let\u2019s take a look at <a href=\"https:\/\/memberpress.com\/go\/slack\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\"><strong>Slack<\/strong><\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"739\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-1024x739.png\" alt=\"Prix de Slack\" class=\"wp-image-65990\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-1024x739.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-300x217.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-768x554.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-50x36.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-18x12.png 18w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-236x170.png 236w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-840x606.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-948x684.png 948w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-700x505.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-156x113.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing-1080x780.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Slack-Pricing.png 1222w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Slack\u2019s strategy uses straightforward names that clearly indicate the progression of features and services. \u201cFree\u201d provides basic access, while \u201cPro,\u201d \u201cBusiness+,\u201d and \u201cEnterprise Grid\u201d suggest increasing levels of functionality and support, catering to different business needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Successful_Subscription_Tier_Example_in_the_Media_Industry\"><\/span><strong>Exemple r\u00e9ussi de palier d'abonnement dans l'industrie des m\u00e9dias<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les abonnements aux m\u00e9dias et aux divertissements utilisent souvent des noms de paliers qui refl\u00e8tent l'accessibilit\u00e9 du contenu et les fonctions premium.\u00a0<\/p>\n\n\n\n<p>Netflix en est un bon exemple :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"780\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Netflix-Pricing-1024x780.png\" alt=\"Plan tarifaire de Netflix\" class=\"wp-image-65992\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Netflix-Pricing-1024x780.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Netflix-Pricing-300x229.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Netflix-Pricing-768x585.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Netflix-Pricing-50x38.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Netflix-Pricing-16x12.png 16w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Netflix-Pricing-223x170.png 223w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Netflix-Pricing-806x614.png 806w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Netflix-Pricing-898x684.png 898w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Netflix-Pricing-680x518.png 680w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Netflix-Pricing-156x119.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Netflix-Pricing-1080x823.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Netflix-Pricing.png 1345w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Netflix\u2019s tier names are clear and straightforward, indicating the level of service. \u201cMobile\u201d is suitable for those who prefer to watch from their phone only, \u201cBasic\u201d provides entry-level access, \u201cStandard\u201d offers a bit more, and \u201cPremium\u201d suggests the best experience with the most features. They also add the video quality for each tier which communicates the clear benefits the customer will get.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Successful_Subscription_Tier_Example_in_the_Ecommerce_and_Retail_Industry\"><\/span><strong>Exemple r\u00e9ussi de palier d'abonnement dans l'industrie du commerce \u00e9lectronique et de la vente au d\u00e9tail<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dans les secteurs du commerce \u00e9lectronique et de la vente au d\u00e9tail, les programmes d'adh\u00e9sion utilisent souvent des noms de paliers qui soulignent la fid\u00e9lit\u00e9 des clients et les avantages exclusifs.\u00a0<\/p>\n\n\n\n<p>Let\u2019s take a look at Amazon\u2019s strategy:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-1024x546.png\" alt=\"Exemple d&#039;avantages d&#039;Amazon Prime \" class=\"wp-image-66026\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-1024x546.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-300x160.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-768x410.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-50x27.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-18x10.png 18w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-319x170.png 319w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-840x448.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-1216x648.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-700x373.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-156x83.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example-1080x576.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/Amazon-Prime-benefits-example.png 1337w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Amazon uses simple yet powerful names. \u201cPrime\u201d has become synonymous with exclusive benefits and fast shipping. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quick_Recap\"><\/span><strong>R\u00e9capitulation rapide<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>So far, we\u2019ve seen that clear and appealing names are essential for helping potential members understand the differences between tiers.\u00a0<\/p>\n\n\n\n<p>Nous avons \u00e9galement expliqu\u00e9 que le fait de refl\u00e9ter la valeur et les avantages de chaque niveau en utilisant des adjectifs descriptifs et en soulignant les caract\u00e9ristiques principales garantit la clart\u00e9 et met en \u00e9vidence ce qui fait la sp\u00e9cificit\u00e9 de chaque niveau.\u00a0<\/p>\n\n\n\n<p>Don\u2019t also forget that for your brand to be easily remembered, you should use memorable and brand-aligned names that aligns with your brand\u2019s identity,\u00a0<\/p>\n\n\n\n<p>Lastly, we shared some examples of successful companies in the SaaS, media, and e-commerce industries that can inspire your business\u2019 tier name.<\/p>\n\n\n\n<p>La prochaine d\u00e9cision est entre vos mains, \u00e9valuez vos noms de paliers actuels et appliquez les strat\u00e9gies pr\u00e9sent\u00e9es dans cet article. <\/p>\n\n\n\n<p>Nous sommes impatients de lire vos id\u00e9es, vos exp\u00e9riences ou vos questions dans les commentaires ci-dessous.\u00a0<\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>What if we told you thoughtful and well-crafted membership levels can make a big difference in your business? Yes it can. But you probably knew that already. When it comes to running a membership site or subscription-based business, the names of your membership levels or subscription tiers are more than just labels\u00a0\u2013\u00a0they\u2019re a key part [\u2026]<\/p>\n","protected":false},"author":87865,"featured_media":65995,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"[\"dzfq9g1z80o0\",\"62cf4e42c2f82\",\"9fg3ps5b1140\",\"m87hfo8tcpc0\",\"va8uo22cdm80\",\"w00so69kvog0\",\"efmif7itbw80\",\"uis0scnmr2o0\",\"dog60181v0o0\",\"9zrzp2qicns0\",\"ig55udcgi9c0\",\"td2t3id3dhc0\",\"ycgbtuavrqo0\",\"hgbjb2l6dk00\",\"p30gtrkatsw0\",\"nbia0l6gig00\",\"b7sf3kvuk940\",\"a5ys2ikswf40\",\"wh8talpmlww0\",\"kr09dauwiww0\",\"qugnnxwwm8g0\",\"2nre0xlvxzk0\",\"1y0b9d4tfiyo\",\"vgssaqwi6nk0\",\"k0nc5bs092o0\"]","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[26,462,70],"class_list":{"0":"post-65953","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-membership","9":"tag-membership-business","10":"tag-membership-site","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Discover ultimate strategies for naming your membership levels that provide value and aligns with your brand, featuring real-world examples from top industries.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Sarah O\"\/>\n\t<meta name=\"keywords\" content=\"membership levels,naming your membership levels,subscription tiers,membership,membership business,membership site\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"The Ultimate Guide To Naming Your Membership Levels and Subscription Tiers\" \/>\n\t\t<meta property=\"og:description\" content=\"Discover ultimate strategies for naming your membership levels that provide value and aligns with your brand, featuring real-world examples from top industries.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-07-18T14:49:46+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-06-13T22:49:49+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"The Ultimate Guide To Naming Your Membership Levels and Subscription Tiers\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Discover ultimate strategies for naming your membership levels that provide value and aligns with your brand, featuring real-world examples from top industries.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\\\/#blogposting\",\"name\":\"The Ultimate Guide To Naming Your Membership Levels and Subscription Tiers\",\"headline\":\"The Ultimate Guide To Naming Your Membership Levels and Subscription Tiers\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/sarahcaseproof-com\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers.png\",\"width\":1480,\"height\":832,\"caption\":\"The Ultimate Guide To Naming Your Membership Levels and Subscription Tiers\"},\"datePublished\":\"2024-07-18T10:49:46-04:00\",\"dateModified\":\"2024-06-13T18:49:49-04:00\",\"inLanguage\":\"fr-FR\",\"commentCount\":6,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\\\/#webpage\"},\"articleSection\":\"Advice, Membership, membership business, Membership Site\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/advice\\\/#listItem\",\"position\":2,\"name\":\"Advice\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/advice\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\\\/#listItem\",\"name\":\"The Ultimate Guide To Naming Your Membership Levels and Subscription Tiers\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\\\/#listItem\",\"position\":3,\"name\":\"The Ultimate Guide To Naming Your Membership Levels and Subscription Tiers\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/sarahcaseproof-com\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/sarahcaseproof-com\\\/\",\"name\":\"Sarah O\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/76a7174972795c7f46a9686b7c847aa3.jpg?ver=1775753464\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\\\/\",\"name\":\"The Ultimate Guide To Naming Your Membership Levels and Subscription Tiers\",\"description\":\"Discover ultimate strategies for naming your membership levels that provide value and aligns with your brand, featuring real-world examples from top industries.\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/sarahcaseproof-com\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/sarahcaseproof-com\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\\\/#mainImage\",\"width\":1480,\"height\":832,\"caption\":\"The Ultimate Guide To Naming Your Membership Levels and Subscription Tiers\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\\\/#mainImage\"},\"datePublished\":\"2024-07-18T10:49:46-04:00\",\"dateModified\":\"2024-06-13T18:49:49-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>The Ultimate Guide To Naming Your Membership Levels and Subscription Tiers<\/title>\n\n","aioseo_head_json":{"title":"Le guide ultime pour nommer vos niveaux d'adh\u00e9sion et d'abonnement","description":"D\u00e9couvrez les strat\u00e9gies ultimes pour nommer vos niveaux d'adh\u00e9sion qui apportent de la valeur et s'alignent sur votre marque, avec des exemples concrets issus des principaux secteurs d'activit\u00e9.","canonical_url":"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/","robots":"max-image-preview:large","keywords":"membership levels,naming your membership levels,subscription tiers,membership,membership business,membership site","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#blogposting","name":"The Ultimate Guide To Naming Your Membership Levels and Subscription Tiers","headline":"The Ultimate Guide To Naming Your Membership Levels and Subscription Tiers","author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/sarahcaseproof-com\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers.png","width":1480,"height":832,"caption":"The Ultimate Guide To Naming Your Membership Levels and Subscription Tiers"},"datePublished":"2024-07-18T10:49:46-04:00","dateModified":"2024-06-13T18:49:49-04:00","inLanguage":"fr-FR","commentCount":6,"mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#webpage"},"articleSection":"Advice, Membership, membership business, Membership Site"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/#listItem","name":"Advice"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/#listItem","position":2,"name":"Advice","item":"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#listItem","name":"The Ultimate Guide To Naming Your Membership Levels and Subscription Tiers"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#listItem","position":3,"name":"The Ultimate Guide To Naming Your Membership Levels and Subscription Tiers","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/#listItem","name":"Advice"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/fr\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/fr\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/fr\/blog\/author\/sarahcaseproof-com\/#author","url":"https:\/\/memberpress.com\/fr\/blog\/author\/sarahcaseproof-com\/","name":"Sarah O","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/76a7174972795c7f46a9686b7c847aa3.jpg?ver=1775753464"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#webpage","url":"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/","name":"The Ultimate Guide To Naming Your Membership Levels and Subscription Tiers","description":"Discover ultimate strategies for naming your membership levels that provide value and aligns with your brand, featuring real-world examples from top industries.","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/sarahcaseproof-com\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/sarahcaseproof-com\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers.png","@id":"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#mainImage","width":1480,"height":832,"caption":"The Ultimate Guide To Naming Your Membership Levels and Subscription Tiers"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/#mainImage"},"datePublished":"2024-07-18T10:49:46-04:00","dateModified":"2024-06-13T18:49:49-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/fr\/#website","url":"https:\/\/memberpress.com\/fr\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"MemberPress","og:type":"article","og:title":"The Ultimate Guide To Naming Your Membership Levels and Subscription Tiers","og:description":"Discover ultimate strategies for naming your membership levels that provide value and aligns with your brand, featuring real-world examples from top industries.","og:url":"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers.png","og:image:width":1480,"og:image:height":832,"article:published_time":"2024-07-18T14:49:46+00:00","article:modified_time":"2024-06-13T22:49:49+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"The Ultimate Guide To Naming Your Membership Levels and Subscription Tiers","twitter:description":"Discover ultimate strategies for naming your membership levels that provide value and aligns with your brand, featuring real-world examples from top industries.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/MP-The-Ultimate-Guide-To-Naming-Your-Membership-Levels-and-Subscription-Tiers.png"},"aioseo_meta_data":{"post_id":"65953","title":null,"description":"D\u00e9couvrez les strat\u00e9gies ultimes pour nommer vos niveaux d'adh\u00e9sion qui apportent de la valeur et s'alignent sur votre marque, avec des exemples concrets issus des principaux secteurs d'activit\u00e9.","keywords":[{"label":"membership levels","value":"membership levels"},{"label":"naming your membership levels","value":"naming your membership levels"},{"label":"subscription tiers","value":"subscription tiers"}],"keyphrases":{"focus":{"keyphrase":"Naming Your Membership Levels","score":78,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":4},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"score":9,"maxScore":9,"error":0},"keyphraseInImageAlt":{"score":9,"maxScore":9,"error":0},"keywordDensity":{"score":0,"type":"low","maxScore":9,"error":1}}},"additional":[{"keyphrase":"membership levels","score":100,"analysis":{"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":2},"keyphraseInIntroduction":{"score":9,"maxScore":9,"error":0},"keyphraseInImageAlt":{"score":9,"maxScore":9,"error":0},"keywordDensity":{"type":"best","score":9,"maxScore":9,"error":0}}},{"keyphrase":"subscription tiers","score":40,"analysis":{"keyphraseInDescription":{"score":3,"maxScore":9,"error":1},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":2},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"score":3,"maxScore":9,"error":1},"keywordDensity":{"score":0,"type":"low","maxScore":9,"error":1}}}]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 19:43:57","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2024-06-01 00:07:16","updated":"2026-03-03 14:51:38"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tThe Ultimate Guide To Naming Your Membership Levels and Subscription Tiers\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Advice","link":"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/"},{"label":"The Ultimate Guide To Naming Your Membership Levels and Subscription Tiers","link":"https:\/\/memberpress.com\/fr\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"6","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/65953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/87865"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=65953"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/65953\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/65995"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=65953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=65953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=65953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}