Want to share the power of meditation with the world? This article is your sign and guide to getting your venture off the ground!<\/strong><\/em> Learn how to start a meditation business that\u2019s sustainable, profitable and maximizes your reach and positive impact.<\/strong><\/em><\/p>

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WHAT'S INSIDE<\/p>\nToggle<\/span>
Differentiating Your Meditation Business<\/a>
Examples of Niche Offerings for Your Meditation Business<\/a><\/li>
Tailor Your Services To An Audience<\/a><\/li><\/ul><\/li>
How To Start a Meditation Business That\u2019s Sustainable & Profitable<\/a>
The Answer An Online Recurring Revenue Model<\/a><\/li>
A Word of Caution \u201cPassive\u201d Doesn\u2019t Mean Effortless<\/a><\/li><\/ul><\/li>
Strategies & Tools To Keep Your Meditators Engaged and Subscribed<\/a>
Create Online Courses on Meditation<\/a><\/li>
Record Exclusive Audio\/Video Files For Members<\/a><\/li>
Offer Offline Downloads To Members<\/a><\/li>
Create Virtual Group Workshops on Zoom<\/a><\/li>
Engage Members Through Private Communities<\/a><\/li>
Help Members Stay Committed With Habit Tracking<\/a><\/li>
Offer Exclusive Discounts on Retreats<\/a><\/li>
Set Up Membership Tiers For Different Levels of Engagement<\/a><\/li>
Restrict Content Access Based on Membership Levels<\/a><\/li>
Upsell Additional Courses with Order Bumps<\/a><\/li><\/ul><\/li>
How To Market Your Meditation Business<\/a>
Engage and Educate with Content Marketing<\/a><\/li>
Boost Your Online Visibility with SEO<\/a><\/li>
Connect and Build a Community On Social Media\u00a0<\/a><\/li><\/ul><\/li>
Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
You\u2019re stepping into a world where calm meets opportunity. As more and more people seek ways to unwind and destress, meditation has become a great need in the wellness market.\u00a0<\/p>\n\n\n\n
But getting started in this space is no mindful walk in the park! You\u2019ve probably got a lot of questions such as:<\/p>\n\n\n\n
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How can you make your meditation business stand out in a crowded market?<\/li>\n\n\n\n
How can you reach more people and build a sustainable business?<\/li>\n\n\n\n
What tools do you need to create a powerful website that does everything you need?<\/li>\n<\/ul>\n\n\n\n
Before you know it, your mission to bring calm to others can feel anything but calming. That\u2019s exactly where this guide comes in.<\/p>\n\n\n\n
We\u2019ll take you step by step, helping you stay \u201czen\u201d as you navigate key decisions for your business.<\/p>\n\n\n\n
From carving out your niche and engaging your community to choosing the right tech tools, growing your income, and spreading the word effectively \u2013 we\u2019ve got you covered.<\/p>\n\n\n\n
Ready to do this? Let\u2019s get your meditation business off the ground the zen way!<\/p>\n\n\n\n
<\/span>Differentiating Your Meditation Business<\/span><\/h2>\n\n\n\n
In a sea of meditation offerings, standing out requires more than just good intentions \u2013 it demands a clear, compelling unique selling proposition (USP).\u00a0<\/strong><\/p>\n\n\n\n
What makes your meditation business different? Is it the experience, the method, or the audience you serve?\u00a0<\/p>\n\n\n\n
Identifying your USP is the first step toward carving a niche that resonates deeply with your target audience.<\/p>\n\n\n\n
<\/span>Examples of Niche Offerings for Your Meditation Business<\/span><\/h3>\n\n\n\n
There are diverse niches you can choose to focus on for your meditation business, but it is important to narrow down your niche.\u00a0<\/p>\n\n\n\n
Consider any of these specialized services that cater to unique needs and interests:<\/p>\n\n\n\n
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Kids Meditation<\/strong>: Tailor sessions that help children learn to manage emotions and stress early on. These can include fun, engaging activities that teach mindfulness in a child-friendly language.<\/li>\n<\/ul>\n\n\n\n
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Walking Meditations:<\/strong> Combine physical activity with meditation for those who prefer movement to stillness. Offer guided walking meditation classes in local parks or scenic areas.<\/li>\n<\/ul>\n\n\n\n
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Meditations for Pregnancy and Birth<\/strong>: Support expectant mothers through tailored meditation practices that focus on relaxation, breathing techniques, and mental preparation for birth.<\/li>\n<\/ul>\n\n\n\n
<\/span>Tailor Your Services To An Audience<\/span><\/h3>\n\n\n\n
The importance of customizing your offerings cannot be overstated. Each of these niches serves a specific need, tapping into different aspects of life and wellness.\u00a0<\/p>\n\n\n\n
By focusing on particular groups, you will enhance your appeal and also provide targeted solutions that make your services indispensable.\u00a0<\/p>\n\n\n\n
Remember, the key to differentiation is not just to offer something different, but something that is perfectly suited to the needs of your audience.<\/p>\n\n\n\n
How To Start a Meditation Business That\u2019s Sustainable & Profitable<\/h2>\n\n\n\n
One of the biggest challenges of starting a meditation business is managing turnover<\/strong>. We all know meditation is a powerful tool for mental health and wellbeing, but like any habit, it can be hard for people to stick with it \u2013 no matter how much they want to.<\/p>\n\n\n\n
For businesses relying on in-person classes<\/strong>, this can be especially tough. You might find:<\/p>\n\n\n\n
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Attendance so low that sessions need to be canceled.<\/li>\n\n\n\n
Constant pressure to recruit new members just to stay afloat.<\/li>\n<\/ul>\n\n\n\n
It\u2019s a lot for anyone starting out, and it\u2019s easy to feel overwhelmed. But here\u2019s the good news: there\u2019s a way to make your business more sustainable while freeing up your time to focus on what you do best \u2013 helping people<\/strong>.<\/p>\n\n\n\n
<\/span>The Answer: An Online Recurring Revenue Model<\/span><\/h3>\n\n\n\n
You\u2019ve probably heard of \u201cpassive income\u201d<\/strong> before. The idea is simple:<\/p>\n\n\n\n
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Create resources once, and customers can access them again and again.<\/li>\n\n\n\n
Generate consistent income while providing ongoing value.<\/li>\n<\/ul>\n\n\n\n
For example, instead of hosting in-person meditation classes:<\/p>\n\n\n\n
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Create an online meditation course<\/strong> that people can follow at their own pace.<\/li>\n\n\n\n
Add supporting materials<\/strong> like guided meditations, journaling prompts, or mindfulness exercises.<\/li>\n\n\n\n
Build a library of resources<\/strong> instead of repeating the same sessions week after week.<\/li>\n<\/ul>\n\n\n\n
Your customers simply pay a recurring subscription<\/strong> to access these materials, making it easier for them to stay engaged \u2013 and for you to keep your business running smoothly.<\/p>\n\n\n\n
A Word of Caution: \u201cPassive\u201d Doesn\u2019t Mean Effortless<\/h3>\n\n\n\n
To truly thrive, you\u2019ll need to:<\/p>\n\n\n\n
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Create high-quality resources<\/strong> that resonate with your audience.<\/li>\n\n\n\n
Regularly update your library to keep content fresh and engaging.<\/li>\n\n\n\n
Focus on providing real value<\/strong> that motivates subscribers to stick with their practice.<\/li>\n<\/ul>\n\n\n\n
The more you invest in thoughtful, meaningful content, the more your customers will feel supported on their journey.<\/p>\n\n\n\n
In the next section, we\u2019ll dive into the specifics of this model and show you how to integrate them seamlessly into your WordPress website.<\/p>\n\n\n\n
Strategies & Tools To Keep Your Meditators Engaged and Subscribed<\/h2>\n\n\n\n
Now we\u2019ve explored how an online recurring revenue model can transform your meditation business into a more sustainable venture, it\u2019s time to make it a reality.<\/p>\n\n\n\n
This section covers the practical strategies and tools you\u2019ll need to make it happen. <\/p>\n\n\n\n
From creating engaging online courses to fostering community and offering exclusive resources, these approaches will help you build a business that helps differentiate your offering and keeps your members engaged and subscribed.<\/p>\n\n\n\n
Let\u2019s get into the specifics and start turning your vision into action!<\/p>\n\n\n\n
<\/span>Create Online Courses on Meditation<\/span><\/h3>\n\n\n\n
Online courses allow you to scale your business by reaching people regardless of geographic location and scheduling compatibilities.<\/p>\n\n\n\n
They offer a structured way for users to progress through their meditation journey at their own pace.<\/p>\n\n\n\n
Create courses that are easy to follow and enriching. Break down each course into manageable sessions and use engaging multimedia content to enhance learning.\u00a0<\/p>\n\n\n\n
With the MemberPress Courses add-on, available on all MemberPress plans, integrating courses into your website is straightforward.<\/p>\n\n\n\n
And thanks to its compatibility with WordPress Gutenberg blocks<\/a>, you can easily add various file types to your courses, making your content rich and varied. <\/p>\n\n\n\n
Want to add a video or multiple videos to a lesson? Diagrams? Text? It\u2019s all possible and intuitive.<\/p>\n\n\n\n
\n\n $\"How$ <\/a>\n<\/div><\/div>\n\n\n\n\n
<\/span>Record Exclusive Audio\/Video Files For Members<\/span><\/h3>\n\n\n\n
Meditation doesn\u2019t always require visual aids. Sometimes, a soothing voice or tranquil soundscape is all that\u2019s needed.\u00a0<\/p>\n\n\n\n
An example of a membership site that uses audio successfully is Mindful<\/a>. <\/p>\n\n\n\n
Take a leaf from their book and create high-quality audio or video meditation guides that members can listen to or watch at their convenience.<\/p>\n\n\n\n
$\"mindful.org\"$
mindful.org<\/figcaption><\/figure>\n\n\n\n
NOTE: Make sure to record your sessions in a quiet, professional setting to ensure clarity and check your audio levels. If your background music is overwhelming or your voice isn\u2019t loud enough you will lose subscribers.<\/p>\n\n\n\n
With MemberPress, you can easily upload these files directly to your courses using Gutenberg blocks \u2013 simple!<\/p>\n\n\n\n
\n\t Learn How To Record Audio\/Video Files For Members >>><\/a>\n<\/div>\n\n\n\n\n
<\/span>Offer Offline Downloads To Members<\/span><\/h3>\n\n\n\n
Offer your members the option to download content for offline use. This is especially valuable for those who may want to meditate in places without internet access, such as during travel or in nature retreats.<\/p>\n\n\n\n
MemberPress Downloads<\/a> is a great MemberPress add-on you need to try out. <\/p>\n\n\n\n
With it, you can create downloads for your files, including audio files while ensuring they remain exclusive to your members.<\/p>\n\n\n\n
<\/span>Create Virtual Group Workshops on Zoom<\/span><\/h3>\n\n\n\n
Use Zoom to run virtual workshops, which can be an excellent way for your community to connect and learn together.\u00a0<\/p>\n\n\n\n
Set up these sessions through MemberPress, and promote them directly to your members via integrated email tools.<\/p>\n\n\n\n
Make these sessions interactive and engaging. Allow time for questions and encourage participants to share their experiences, enhancing the feeling of community.<\/p>\n\n\n\n
\n\t Related: How to Do Zoom Coaching with WordPress<\/a>\n<\/div>\n\n\n\n\n
<\/span>Engage Members Through Private Communities<\/span><\/h3>\n\n\n\n
Creating a private community provides a safe space for members to discuss their practices, share experiences, and support each other.\u00a0<\/p>\n\n\n\n
Use MemberPress ClubCircles\u2122 to build these private communities directly on your site.<\/p>\n\n\n\n
\n\t LEARN MORE MemberPress Premium Community Features<\/a>\n<\/div>\n\n\n\n\n
<\/span>Help Members Stay Committed With Habit Tracking<\/span><\/h3>\n\n\n\n
Use tools like MemberPress\u2019s CoachKit\u2122<\/a> to integrate habit and milestone tracking <\/a>into your offerings.\u00a0<\/p>\n\n\n\n
This helps members keep track of their progress and stay committed to their meditation practice.\u00a0<\/p>\n\n\n\n
Accountability is a powerful motivator, and tools like these can significantly enhance member retention.<\/p>\n\n\n\n
<\/span>Offer Exclusive Discounts on Retreats<\/span><\/h3>\n\n\n\n
Offer exclusive discounts on retreats and special events to your members.\u00a0<\/p>\n\n\n\n
With MemberPress, you can use content protection rules<\/a> to keep these special offers behind a paywall, accessible only to your members.\u00a0<\/p>\n\n\n\n
This adds value to your membership and encourages longer-term subscriptions.<\/p>\n\n\n\n
By diversifying the ways members can engage with your meditation business, you create more value and increase the attractiveness of your offerings.\u00a0<\/p>\n\n\n\n
Each strategy you implement should aim to attract members and keep them engaged and committed to their meditation journey with you.<\/p>\n\n\n\n
<\/span>Set Up Membership Tiers For Different Levels of Engagement<\/span><\/h3>\n\n\n\n
By offering a range of membership options<\/a>, you can capture a wider audience by allowing members to choose a plan that best fits their budget and wellness goals.<\/p>\n\n\n\n
With MemberPress, setting up these tiers is straightforward:<\/p>\n\n\n\n
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Define Your Tiers:<\/strong> Start by deciding how many levels you want to offer (e.g., Basic, Premium, VIP) and what each level includes. Consider including more personalized features or content as the tiers increase in price and exclusivity.
<\/li>\n\n\n\n
Configure Your Tiers in MemberPress<\/strong>: Use the plugin\u2019s intuitive interface to create each membership level. You can set different pricing, duration, and renewal terms for each tier, allowing you to address various customer needs and preferences.<\/li>\n<\/ol>\n\n\n\n
<\/span>Restrict Content Access Based on Membership Levels<\/span><\/h3>\n\n\n\n
Create exclusive content for exclusive members. One of the key features of MemberPress is its ability to restrict content based on membership levels.\u00a0<\/p>\n\n\n\n
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<\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>This ensures that more premium content is reserved for higher-paying members, adding an exclusivity factor that can drive upgrades.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Setup:<\/strong> Simply create rules in MemberPress that link to specific pages, posts, or even categories. You can assign these rules to different membership levels, controlling who sees what content.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Benefits: <\/strong>This secures your premium content and entices basic members to consider upgrading their membership to access more exclusive meditation resources.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Upsell_Additional_Courses_with_Order_Bumps\"><\/span>Upsell Additional Courses with Order Bumps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/addons\/order-bumps\/\" title=\"\">Order Bumps<\/a> is another powerful feature of MemberPress you can use to increase your earnings per member.\u00a0<\/p>\n\n\n\n<p>By offering related products or courses at the point of purchase, you can significantly increase your average transaction size.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>How to Set it Up:<\/strong> When setting up a new membership or registration, you can add an Order Bump.\u00a0<br><br>This could be a one-time offer of a discounted course, exclusive content, or even a retreat discount, available only during the checkout process.<br><\/li>\n\n\n\n<li><strong>Strategic Placement:<\/strong> Place these offers strategically to ensure they are relevant and attractive to the member currently signing up or upgrading.\u00a0<br><br>For example, a member signing up for a basic meditation course might be interested in a discounted rate for a more advanced course or a related workshop.<\/li>\n<\/ul>\n\n\n\n<p>Using MemberPress to manage your meditation business\u2019s memberships simplifies administrative tasks but also provides powerful tools to enhance member engagement and increase revenue.\u00a0<\/p>\n\n\n\n<p>With these strategies, you can ensure your meditation business thrives, providing peace and value to your members.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Market_Your_Meditation_Business\"><\/span>How To Market Your Meditation<strong> <\/strong>Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Successfully marketing your meditation business is pivotal for growth and sustainability.\u00a0<\/p>\n\n\n\n<p>With content marketing, SEO (Search Engine Optimization), and social media, you can dramatically increase your visibility and attract more clients.\u00a0<\/p>\n\n\n\n<p>Below, we discuss the importance of these strategies and provide a link to a more detailed guide.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Engage_and_Educate_with_Content_Marketing\"><\/span>Engage and Educate with Content Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Content marketing is all about <a href=\"https:\/\/memberpress.com\/blog\/how-to-create-a-successful-content-marketing-strategy\/\" title=\"\">creating valuable, relevant conten<\/a>t to attract and retain a clearly defined audience. <\/p>\n\n\n\n<p>For a meditation business, this could mean blogging about the benefits of meditation, publishing customer success stories, or offering free meditation guides.<\/p>\n\n\n\n<p>This approach helps establish your brand as an authority in the meditation space, which builds trust with your audience. It also keeps your website fresh and engaging, encouraging visitors to return.<\/p>\n\n\n\n<p>Start by identifying the topics that most interest your target audience. These might include stress reduction techniques, meditation tips for beginners, or advanced guided meditations.\u00a0<\/p>\n\n\n\n<p>Use these topics to create blog posts, videos, and podcasts that your audience will find valuable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Boost_Your_Online_Visibility_with_SEO\"><\/span>Boost Your Online Visibility with SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SEO involves optimizing your website and its content to rank higher in search engine results. This is crucial because the higher you rank, the more likely people are to find your meditation business online.<\/p>\n\n\n\n<p>Research and use keywords that potential clients might enter when looking for meditation services. These could include \u201cmeditation classes online,\u201d \u201cbest meditation techniques,\u201d and \u201cguided meditation for sleep.\u201d<\/p>\n\n\n\n<p>If you offer local services, make sure your business is listed on Google My Business and other local directories.\u00a0<\/p>\n\n\n\n<p>Optimize your listings with up-to-date information and encourage satisfied customers to leave positive reviews.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_483b3bd06bb1afd619d2ae471555309e\" href=\"https:\/\/memberpress.com\/blog\/simple-seo-strategies-for-membership-websites\/\" class=\"button button-blue center\">Read: Simple SEO Strategies for Membership Websites<\/a>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\">Connect and Build a Community On Social Media\u00a0<\/h3>\n\n\n\n<p>Social media platforms like Instagram, Facebook, and Twitter offer powerful ways to connect with your audience and build a community. They provide a platform for promoting your content, sharing insights, and engaging directly with followers.<\/p>\n\n\n\n<p>Regular posts keep your audience engaged and your brand top of mind. Share updates about new courses, post snippets of content, or even host live meditation sessions.<\/p>\n\n\n\n<p>Use these platforms to start conversations, ask questions, and respond to comments. This creates a sense of community and encourages more interaction with your brand.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_81208483c3d6bded89c779ba074e6870\" href=\"https:\/\/memberpress.com\/blog\/build-community-on-your-membership-site-with-a-facebook-group\/\" class=\"button button-blue center\">Read: Building a Community with Facebook Groups<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span>Wrapping Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Starting a meditation business doesn\u2019t have to be overwhelming. By approaching it the zen way \u2013 thoughtfully, strategically, and without unnecessary stress \u2013 you can create a business that\u2019s both sustainable and impactful.<\/p>\n\n\n\n<p>The key is to focus on what truly matters: building a recurring revenue model that supports your growth, offering valuable resources that keep members engaged, and leveraging the right tools to make your processes as smooth and efficient as possible.<\/p>\n\n\n\n<p>Here\u2019s to creating your meditation business \u2013 the zen way!<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"cta character\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Get MemberPress Today!<\/h3>\n\t\t\t<div><p>Start getting paid for the content you create.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tGet MemberPress Now\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"arrow\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">See All Features<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Don\u2019t stop here! Subscribe to our newsletter for ongoing tips and insights that can help you continue to grow and refine your business.\u00a0<\/p>\n\n\n\n<p>We\u2019re here to support your journey every step of the way.<\/p>\n\n\n\n<p>Leave your thoughts and questions in the comments below, and let\u2019s continue the conversation. Follow us on social media to stay updated on new insights and offerings.<\/p>\n\n\n\n<p><strong>If you found this article helpful, follow us on\u00a0<\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/twitter.com\/memberpress\"><strong>Twitter<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a><strong>, and\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"><strong>LinkedIn<\/strong><\/a><strong>!<\/strong><\/p>\n\n\n\n<p><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Discover how to start a meditation business stress-free. 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