{"id":72707,"date":"2025-12-11T10:00:00","date_gmt":"2025-12-11T15:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=72707"},"modified":"2026-03-02T11:13:48","modified_gmt":"2026-03-02T16:13:48","slug":"market-your-course-for-the-holidays","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/market-your-course-for-the-holidays\/","title":{"rendered":"How to Market Your Online Course as the Perfect Holiday Gift"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em><strong>Want to sell more this holiday? Learn how to gift online course the right way \u2013 with 8 strategies to package and position your course as the perfect gift.<\/strong><\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69e013647dee9\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e013647dee9\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/market-your-course-for-the-holidays\/#Why_Online_Courses_Make_the_Best_Holiday_Gifts\" >Why Online Courses Make the Best Holiday Gifts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/market-your-course-for-the-holidays\/#8_Ways_to_Market_Your_Online_Course_as_a_Holiday_Gift\" >8 Ways to Market Your Online Course as a Holiday Gift<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/market-your-course-for-the-holidays\/#1_Understand_Why_People_Gift_Experiences\" >1. Understand Why People Gift Experiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/market-your-course-for-the-holidays\/#2_Package_It_Like_a_Gift\" >2. Package It Like a Gift<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/market-your-course-for-the-holidays\/#3_Use_Holiday-Specific_Messaging_Imagery\" >3. Use Holiday-Specific Messaging & Imagery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/market-your-course-for-the-holidays\/#4_Promote_Your_Course_as_a_Gift\" >4. Promote Your Course as a Gift<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/market-your-course-for-the-holidays\/#5_Offer_Limited-Time_Holiday_Incentives\" >5. Offer Limited-Time Holiday Incentives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/market-your-course-for-the-holidays\/#6_Make_the_Gifting_Process_Easy\" >6. Make the Gifting Process Easy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/market-your-course-for-the-holidays\/#7_Add_a_%E2%80%9CGift_This%E2%80%9D_Button_to_Checkout\" >7. Add a \u201cGift This\u201d Button to Checkout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/fr\/blog\/market-your-course-for-the-holidays\/#8_Highlight_Real-Life_Gift_Scenarios\" >8. Highlight Real-Life Gift Scenarios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/fr\/blog\/market-your-course-for-the-holidays\/#Give_Your_Audience_a_Gift_That_Actually_Matters\" >Give Your Audience a Gift That Actually Matters<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>We all love giving and receiving gifts, but let\u2019s be honest, most of us don\u2019t need more stuff cluttering up our homes.\u00a0<\/p>\n\n\n\n<p>If you\u2019ve ever searched for something <em>meaningful<\/em> to give someone aside from the usual material gifts like jewelry, clothes, and shoes, we\u2019ve got an idea for you.<\/p>\n\n\n\n<p>How about gifting them an online course! It may help them start a new hobby, build a skill, or finally get started with what they\u2019ve always wanted to learn. Your course could be the most unique gift they receive this season. And the best part? No shipping, wrapping, or last-minute delivery drama.<\/p>\n\n\n\n<p>Sounds like something your audience would love to offer, too? In this post, we\u2019ll walk you through how to position your course as the perfect holiday gift and how the <strong>MemberPress Gifting Add-on<\/strong> makes it easy for your customers to gift your course to someone special in just a few clicks.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Online_Courses_Make_the_Best_Holiday_Gifts\"><\/span>Why Online Courses Make the Best Holiday Gifts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Not every great gift needs a bow. These days, more people are looking for presents that feel personal, create lasting value, and don\u2019t add to the post-holiday clutter.\u00a0<\/p>\n\n\n\n<p>That\u2019s exactly why online courses are becoming such a popular gift; they\u2019re meaningful, modern, and make the kind of impact that lasts long after the holidays are over.<\/p>\n\n\n\n<p><strong>Here\u2019s how you can angle your online course as the perfect gift:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>It\u2019s Personal and Purposeful<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Gifting a course shows thought. Instead of a generic gift card or something that might never get used, you\u2019re giving someone a chance to grow, learn, and explore something they genuinely care about.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>No Shipping Hassles<\/strong><\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/blog\/how-to-create-a-solid-online-course-for-your-membership-site\/\" title=\"\">Online courses<\/a> are delivered instantly. No lines, shipping cutoffs, or worrying if the gift will arrive on time.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clutter-Free and Stress-Free<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Perfect for minimalists. An online course takes up zero space but can leave a lasting impression.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Gift That Keeps Giving<\/strong><\/li>\n<\/ul>\n\n\n\n<p>A great course can lead to real transformation, new skills, career opportunities, and creative breakthroughs. That\u2019s a gift that keeps giving well beyond the holiday season.<\/p>\n\n\n\n<p>Whether it\u2019s yoga, coding, painting, budgeting, or digital marketing, there\u2019s a course for every kind of learner. And if you\u2019re the creator behind one of those courses, this season is the perfect time to spotlight it as a gift-worthy experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Ways_to_Market_Your_Online_Course_as_a_Holiday_Gift\"><\/span>8 Ways to Market Your Online Course as a Holiday Gift<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/blog\/online-courses-attract-students\/\" title=\"\">If you want customers to buy your course<\/a> as a gift, you have to <em>market<\/em> it like one. That means adjusting your messaging, visuals, offers, and buying experience to match how people shop during the holidays.<\/p>\n\n\n\n<p>Below are eight actionable ways to help you do just that, from tapping into the psychology of gift-giving to updating your checkout flow and leveraging seasonal promotions. Let\u2019s get into it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Understand_Why_People_Gift_Experiences\"><\/span><strong>1. Understand Why People Gift Experiences<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To market your course as a gift, you need to think like a gift-giver. During the holidays, many people are looking for something more meaningful than another physical item. <\/p>\n\n\n\n<p>In fact, a recent Eventbrite survey found that <a href=\"https:\/\/www.eventbrite.com\/blog\/press\/press-releases\/tis-season-giving-new-survey-reveals-gifting-experiences-rise\/#:~:text=63%25%20of%20U.S.%20adults%20(ages%2018%20%E2%80%93%2065%2B)%20would%20prefer%20to%20receive%20an%20experience%20gift%20than%20a%20material%20gift%20this%20holiday%20season%20and%2050%25%20of%20U.S.%20adults%20plan%20to%20give%20experience%20gifts%20this%20year\">63% of U.S. adults prefer receiving experiences over material gifts<\/a>.<\/p>\n\n\n\n<p>It makes the recipient feel seen. You didn\u2019t just grab a last-minute gift; you recognized what they needed and chose something that shows you care. <\/p>\n\n\n\n<p>If a friend\u2019s been struggling with graphic or web design, giving them a course in that area shows you\u2019ve been paying attention and want to help them grow.<\/p>\n\n\n\n<p>Use this insight to shape your messaging with phrases like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u201cGive them something that lasts longer than a gift card.\u201d<\/em><em><br><\/em><\/li>\n\n\n\n<li><em>\u201cFor the person in your life who\u2019s always learning.\u201d<\/em><em><br><\/em><\/li>\n\n\n\n<li><em>\u201cHelp them turn curiosity into progress this season.\u201d<\/em><em><br><\/em><\/li>\n<\/ul>\n\n\n\n<p>The more your copy connects with these motivations, the more likely someone is to hit \u201cbuy as a gift.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Package_It_Like_a_Gift\"><\/span><strong>2. Package It Like a Gift<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>People shop with their eyes first, and during the holidays, they expect things to <em>look<\/em> giftable. If your course still feels like a standard product page, it won\u2019t trigger that \u201cthis would make a great gift\u201d moment.<\/p>\n\n\n\n<p>Here\u2019s how to make your course feel like a present:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Create a holiday-themed landing or sales page<br><\/strong>Update your visuals with seasonal colors, light holiday accents, and warm messaging that speaks to gift-givers.<br><\/li>\n\n\n\n<li><strong>Include a clear \u201cGift This Course\u201d button<br><\/strong>Add a call-to-action that\u2019s impossible to miss <em><strong>\u2013<\/strong><\/em> something like <em>\u201cSend as a Gift\u201d<\/em> or <em>\u201cGive This Course to a Friend.\u201d<\/em> Bonus points for adding a short note explaining how it works.<br><\/li>\n\n\n\n<li><strong>Offer a digital gift card or a printable certificate<br><\/strong>Make it easy for the buyer to present the course as a gift. A stylized email template or <a href=\"https:\/\/memberpress.com\/blog\/announcing-memberpress-downloads\/\" title=\"\">downloadable card <\/a>can make the gift feel more complete.<br><\/li>\n\n\n\n<li><strong>Use language that signals a gift experience<br><\/strong>Swap out generic product copy for phrases like <em>\u201cGive the gift of learning,\u201d<\/em> <em>\u201cSurprise someone with a new skill,\u201d<\/em> or <em>\u201cThis course makes the perfect gift for\u2026\u201d<br><\/em><\/li>\n<\/ul>\n\n\n\n<p>Presentation matters. When your course looks and feels like a real gift, it\u2019s easier for shoppers to buy it as one.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Use Holiday-Specific Messaging & Imagery<\/strong><\/h3>\n\n\n\n<p>If you want customers to see your course as a holiday gift, your branding has to reflect the season, both visually and verbally. A few simple tweaks can help your offer feel timely, relevant, and emotionally resonant.<\/p>\n\n\n\n<p>Here\u2019s how to do it right:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Refresh your visuals<\/strong><strong><br><\/strong> Add subtle seasonal elements like holiday color palettes, winter-themed accents, or cozy imagery. Keep it clean, you want festive, not overwhelming.<br><\/li>\n\n\n\n<li><strong>Use gift-centered messaging<\/strong><strong><br><\/strong> Swap in a copy that speaks directly to gift-giving:<br>\n<ul class=\"wp-block-list\">\n<li><em>\u201cThe perfect gift for the aspiring [writer\/chef\/entrepreneur] in your life.\u201d<\/em><em><br><\/em><\/li>\n\n\n\n<li><em>\u201cA thoughtful gift for someone who loves to learn.\u201d<\/em><em><br><\/em><\/li>\n\n\n\n<li><em>\u201cSurprise your loved one with the chance to finally start that side hustle.\u201d<br><\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Focus on transformation, not just content<\/strong><strong><br><\/strong> Highlight the outcome, not the curriculum:<br>\n<ul class=\"wp-block-list\">\n<li><em>\u201cGive the gift of creative confidence.\u201d<\/em><em><br><\/em><\/li>\n\n\n\n<li><em>\u201cHelp someone turn ambition into action.\u201d<\/em><em><br><\/em><\/li>\n\n\n\n<li><em>\u201cEmpower their next chapter with a skill that sticks.\u201d<\/em><em><br><\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Holiday shoppers are drawn to emotion and meaning. When your course page reflects that, it becomes much easier for someone to see it as the <em>right<\/em> gift for someone they care about.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Promote_Your_Course_as_a_Gift\"><\/span><strong>4. Promote Your Course as a Gift<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once your course looks the part, it\u2019s time to spread the word, and not just to your usual buyers. Now you\u2019re targeting <em>gift-givers<\/em>, which means your promotion strategy needs to speak their language and show up in places they\u2019re already looking for ideas.<\/p>\n\n\n\n<p>Here are a few smart ways to get your course in front of the right people:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Email your list with gift-focused messaging<br><\/strong> Don\u2019t just promote enrollment, frame your course as the perfect present. Subject lines like <em>\u201cNeed a last-minute gift that means something?\u201d<\/em> or <em>\u201cGive growth this season <em><strong>\u2013<\/strong><\/em> not more stuff\u201d<\/em> can catch attention fast.<br><\/li>\n\n\n\n<li><strong>Share stories that sell<br><\/strong> Use <a href=\"https:\/\/memberpress.com\/blog\/collect-and-use-testimonials-effectively\/\" title=\"\">testimonials<\/a> or student success stories that highlight transformation. Reframe them as reasons the course makes a meaningful gift:<br>\n<ul class=\"wp-block-list\">\n<li><em>\u201cThis course helped me launch my Etsy shop, now I make 7 figures yearly, the best gift I ever received.\u201d<br><\/em><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Pitch to holiday gift guides<br><\/strong>Find niche gift roundups that align with your course (e.g., digital gifts, gifts for creatives, productivity tools, etc.) and submit your course for inclusion. This builds credibility and visibility.<br><\/li>\n\n\n\n<li><strong>Empower your affiliates<br><\/strong>Encourage <a href=\"https:\/\/prettylinks.com\/blog\/what-to-look-for-in-affiliate-partners\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">partners<\/a> to promote your course as a gift. Give them seasonal <a href=\"https:\/\/prettylinks.com\/blog\/what-is-swipe-copy-and-how-do-i-use-it\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">swipe copy<\/a>, gift-focused graphics, and time-sensitive bonuses to help them market effectively.<br><\/li>\n<\/ul>\n\n\n\n<p>The key is consistency: keep your \u201cgift\u201d angle front and center across every channel until the season ends.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Offer_Limited-Time_Holiday_Incentives\"><\/span><strong>5. Offer Limited-Time Holiday Incentives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/blog\/membership-sites-the-holidays-dos-donts\/\" title=\"\">Holiday<\/a> shoppers are primed to act when they feel like they\u2019re getting something special, especially if there\u2019s a deadline attached. Adding limited-time perks can push undecided buyers to follow through and make your course feel even more gift-worthy.<\/p>\n\n\n\n<p>Here are a few incentive ideas that work well during the holidays:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bonus content just for gift buyers<\/strong><strong><br><\/strong> Offer an exclusive workbook, bonus module, private group Q&A, or short coaching session as a free add-on for gift purchases.<br><\/li>\n\n\n\n<li><strong>Create a \u201cGift Edition\u201d of your course<\/strong><strong><br><\/strong> This could be as simple as a bundle or themed version of your existing course, packaged with a printable certificate or gift-themed visuals.<br><\/li>\n\n\n\n<li><strong>Use urgency to drive action<\/strong><strong><br><\/strong> Add a clear deadline like <em>\u201cOnly available through December 24\u201d<\/em> or display a countdown timer on your sales page to encourage quicker decisions.<br><\/li>\n<\/ul>\n\n\n\n<p>These small, time-sensitive extras can make your course feel like a limited opportunity, not just a product sitting on the shelf.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Make_the_Gifting_Process_Easy\"><\/span><strong>6. Make the Gifting Process Easy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>No one wants to jump through hoops to give a gift, especially during the holidays. If your checkout process is confusing or unclear, even interested buyers might bail before completing the purchase.<\/p>\n\n\n\n<p>Make it effortless to give your course as a present by doing two key things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Break down the steps clearly<br><\/strong> Use simple instructions like:<br><em>\u201c1. Choose the course \u2192 2. Add the recipient\u2019s info \u2192 3. Pick a delivery date \u2192 4. We\u2019ll handle the rest.\u201d<br><\/em>This reassures buyers and makes gifting feel like a quick win.<br><\/li>\n\n\n\n<li><strong>Add a short <a href=\"https:\/\/memberpress.com\/blog\/how-to-create-a-knowledgebase-or-faq-for-your-membership-site\/\" title=\"\">FAQ section<\/a><br><\/strong> Address the questions people <em>will<\/em> ask, like:<br>\n<ul class=\"wp-block-list\">\n<li><em>Can I schedule the delivery for a future date?<\/em><em><br><\/em><\/li>\n\n\n\n<li><em>Will the recipient see the price?<\/em><em><br><\/em><\/li>\n\n\n\n<li><em>Can I include a personal message?<\/em><em><br><\/em><\/li>\n\n\n\n<li><em>What if the recipient already has the course?<\/em><em><br><\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>By removing uncertainty and showing just how easy the process is, you\u2019ll convert more browsers into givers <em><strong>\u2013<\/strong><\/em> and make the whole experience feel thoughtful and seamless. <\/p>\n\n\n\n<p>If you\u2019re using a tool like <strong>MemberPress<\/strong>, the <strong>Gifting Add-on<\/strong> feature handles this beautifully. It gives buyers the option to purchase a course as a gift, enter recipient details, and have the course sent on their behalf <em><strong>\u2013<\/strong><\/em> all during checkout. All you need to do is a simple setup on the back end.\u00a0<\/p>\n\n\n\n<p><strong>Watch the full setup video below:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"V6WTBipwIU0tGk4KmZNxygO9v15FzQAhPJMSofqjbYXCsdLE3\"><div class=\"responsive-video\"><iframe title=\"How to Sell Online Memberships and Products as Gifts (MemberPress Gifting Add-on)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gmaR-nDuP9s?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Add_a_%E2%80%9CGift_This%E2%80%9D_Button_to_Checkout\"><\/span><strong>7. Add a \u201cGift This\u201d Button to Checkout<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sometimes, the best way to increase gift purchases is also the simplest <em><strong>\u2013<\/strong><\/em> make it obvious that gifting is an option <em>right at checkout<\/em>.<\/p>\n\n\n\n<p>You can do this easily with the <strong>MemberPress<\/strong> <strong>Gifting Add-on,<\/strong> which lets you activate the <strong>\u201cIs this a gift?\u201d<\/strong> checkbox directly in your course checkout settings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"503\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-06-27-at-31319 PM-1024x503.png\" alt=\"gift online course with MemberPress Gifting Add-on\" class=\"wp-image-73813\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-06-27-at-31319%20PM-1024x503.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-06-27-at-31319%20PM-300x147.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-06-27-at-31319%20PM-768x378.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-06-27-at-31319%20PM-50x25.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-06-27-at-31319%20PM-1536x755.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-06-27-at-31319%20PM-2048x1007.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-06-27-at-31319%20PM-346x170.png 346w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-06-27-at-31319%20PM-840x413.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-06-27-at-31319%20PM-1216x598.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-06-27-at-31319%20PM-1832x901.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-06-27-at-31319%20PM-700x344.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-06-27-at-31319%20PM-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-06-27-at-31319%20PM-1080x531.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p> Once it\u2019s set up, buyers can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Check the <a href=\"https:\/\/memberpress.com\/go\/box\" title=\"Box affiliate link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">box<\/a> to mark the purchase as a gift<br><\/li>\n\n\n\n<li>Enter the recipient\u2019s name, email, and a custom message<br><\/li>\n\n\n\n<li>Instantly send the course access to the person they\u2019re buying for<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/memberpress.com\/docs\/memberpress-gifting-add-on\/\"><strong>Activate MemberPress Gifting Add-On >>><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>It\u2019s quick, intuitive, and eliminates friction. A small touch like this can make the difference between \u201cmaybe later\u201d and a gift purchase on the spot.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Highlight_Real-Life_Gift_Scenarios\"><\/span><strong>8. Highlight Real-Life Gift Scenarios<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>People don\u2019t just buy gifts <em><strong>\u2013<\/strong><\/em> they buy for <em>specific<\/em> people. So make it easy for potential buyers to picture exactly who your course would be perfect for.<\/p>\n\n\n\n<p>Use real-life scenarios, simple descriptions, or mini case studies that match common relationships and life stages. This turns your course from a general offer into <em>\u201cthe perfect gift for my sister\/partner\/friend.\u201d<\/em><\/p>\n\n\n\n<p>Examples you can try:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u201cPerfect for the new grad who isn\u2019t sure what\u2019s next.\u201d<\/em><em><br><\/em><\/li>\n\n\n\n<li><em>\u201cGreat for moms who want to reignite a creative hobby.\u201d<\/em><em><br><\/em><\/li>\n\n\n\n<li><em>\u201cIdeal for that friend starting a side hustle in 2025.\u201d<br><\/em><\/li>\n<\/ul>\n\n\n\n<p>You don\u2019t need dozens of personas <em><strong>\u2013<\/strong><\/em> just a few well-placed examples can help someone make the leap from <em>\u201cthis is interesting\u201d<\/em> to <em>\u201cthis is exactly what they need.\u201d<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Give_Your_Audience_a_Gift_That_Actually_Matters\"><\/span><strong>Give Your Audience a Gift That Actually Matters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Now\u2019s the time to prep your course for holiday promotion <em><strong>\u2013<\/strong><\/em> before inboxes and feeds are flooded with flash sales and generic gift ideas.<\/p>\n\n\n\n<p>Remember, you\u2019re not just selling a product. You\u2019re offering something that can spark growth, build confidence, or launch a new chapter in someone\u2019s life. That\u2019s the kind of gift people remember long after the holidays are over.<\/p>\n\n\n\n<p>So start positioning your course as the meaningful, clutter-free gift it truly is. And if you want an easy way to offer gifting without the tech hassle, the <a href=\"https:\/\/memberpress.com\/docs\/memberpress-gifting-add-on\/\"><strong>MemberPress Gifting Add-on<\/strong><\/a> makes it simple to let buyers send your course to friends and loved ones <em><strong>\u2013<\/strong><\/em> right from the checkout.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"cta character\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Get MemberPress Today!<\/h3>\n\t\t\t<div><p>Start getting paid for the content you create.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tGet MemberPress Now\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"arrow\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">See All Features<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Let us know if you have any questions or additions below. We'd love to hear from you.<\/p>\n\n\n\n<p><strong>If you found this article helpful, follow us on\u00a0<\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/twitter.com\/memberpress\"><strong>X<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a><strong>, and\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"><strong>LinkedIn<\/strong><\/a><strong>!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to sell more this holiday? Learn how to gift online course the right way \u2013 with 8 strategies to package and position your course as the perfect gift.<\/p>\n","protected":false},"author":87865,"featured_media":73824,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"[\"62cf4e42c2f82\",\"dzfq9g1z80o0\",\"9fg3ps5b1140\"]","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94,792],"tags":[1514,1513,1460],"class_list":{"0":"post-72707","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-courses","9":"tag-digital-gifting-trend","10":"tag-gift-online-course","11":"tag-market-your-online-course","12":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Want to sell more this holiday ? 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