{"id":7595,"date":"2015-10-01T11:57:52","date_gmt":"2015-10-01T17:57:52","guid":{"rendered":"https:\/\/memberpress.com\/?p=7595"},"modified":"2026-03-02T10:05:20","modified_gmt":"2026-03-02T15:05:20","slug":"simple-seo-strategies-for-membership-websites","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/simple-seo-strategies-for-membership-websites\/","title":{"rendered":"Strat\u00e9gies simples de r\u00e9f\u00e9rencement pour les sites web de membres"},"content":{"rendered":"<p>Les sites d'adh\u00e9sion sont \u00e0 double tranchant. C'est une situation tr\u00e8s avantageuse lorsque l'on est r\u00e9mun\u00e9r\u00e9 pour produire du contenu de qualit\u00e9. Cr\u00e9er une communaut\u00e9 solidaire, aider les membres \u00e0 r\u00e9soudre un probl\u00e8me ou enseigner une nouvelle comp\u00e9tence sont autant d'avantages potentiels des sites d'adh\u00e9sion.<\/p>\n<p>Cependant, vous ne pouvez pas vous contenter de produire du contenu payant pour vos membres, car vous devez \u00e9galement assurer la promotion de votre site web. Un \u00e9l\u00e9ment cl\u00e9 de cette strat\u00e9gie de promotion r\u00e9side dans la capacit\u00e9 \u00e0 attirer du trafic naturel provenant des moteurs de recherche. Or, le fait que votre contenu soit accessible uniquement derri\u00e8re un mur payant rend difficile, voire impossible, d\u2019obtenir les avantages m\u00eames que vous recherchez.<\/p>\n<p>Dans cet article, nous allons examiner deux strat\u00e9gies simples que vous pouvez utiliser pour am\u00e9liorer votre optimisation pour les moteurs de recherche et attirer davantage de trafic organique vers votre site web d'affiliation. Nous aborderons \u00e9galement certains des facteurs sp\u00e9cifiques \u00e0 la page que vous devez prendre en consid\u00e9ration lorsque vous produisez un contenu qui est \u00e0 la fois facile \u00e0 lire et plus susceptible d'\u00eatre bien class\u00e9.<\/p>\n<h4>Extraits de messages et contenu restreint<\/h4>\n<p><span class=\"d3BuSnCqTeMQYa2cpHmywF8UsirgW17khRK6NAPzljL5GIJX4DobO0t\"><\/p>\n<div class=\"responsive-video\"><iframe title=\"Qu&#039;est-ce qu&#039;un Shortcode WordPress ? (+ Comment les utiliser dans MemberPress !)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ay0SWeOKwbg?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><\/span><\/p>\n<p>Nombreux sont ceux qui oublient que les moteurs de recherche ont un seul objectif : offrir la meilleure exp\u00e9rience possible \u00e0 l'utilisateur final.<\/p>\n<p>Placer 100% de votre contenu derri\u00e8re un acc\u00e8s payant est rarement une strat\u00e9gie efficace, car cela nuit \u00e0 l'exp\u00e9rience utilisateur. Google n'a aucun int\u00e9r\u00eat \u00e0 rediriger les utilisateurs vers du contenu qu'ils ne peuvent pas consulter. Par cons\u00e9quent, avec peu ou pas de contenu \u00e0 indexer, le classement et les r\u00e9sultats de recherche naturelle en p\u00e2tiront in\u00e9vitablement.<\/p>\n<p>Afin d'am\u00e9liorer votre positionnement et d'augmenter les flux de trafic organique dans les SERP, MemberPress vous permet de faire deux choses avec votre contenu :<\/p>\n<ol>\n<li>Utilisez des extraits de messages pour afficher une partie du contenu avant les messages prot\u00e9g\u00e9s qui sont \u00e0 la fois lisibles par les visiteurs et indexables par les moteurs de recherche.<\/li>\n<li>\u00c0 l'aide de codes courts ou de snippets PHP, vous pouvez prot\u00e9ger uniquement une partie sp\u00e9cifique de votre contenu. Par exemple, vous pouvez afficher l'int\u00e9gralit\u00e9 d'un article, mais en r\u00e9server une petite partie essentielle aux seuls membres.<\/li>\n<\/ol>\n<p>Trouver le juste \u00e9quilibre entre contenu payant et contenu accessible au public est toujours un d\u00e9fi. On vous recommandera souvent de proposer des extraits de 200 \u00e0 300 mots pour chaque \u00e9l\u00e9ment de contenu prot\u00e9g\u00e9, ce qui est tout \u00e0 fait acceptable. Mais si vos concurrents utilisent des extraits de m\u00eame longueur, il est peut-\u00eatre temps d'envisager d'en proposer davantage ? En augmentant la qualit\u00e9 et la quantit\u00e9 d'informations mises \u00e0 la disposition des moteurs de recherche, vous avez plus de chances que votre contenu soit index\u00e9 et bien class\u00e9.<\/p>\n<h4>Contenu gratuit \u00e0 forte valeur ajout\u00e9e<\/h4>\n<p>Le contenu gratuit est sans doute la meilleure strat\u00e9gie pour promouvoir votre site d'affiliation. Bien que cela aille \u00e0 l'encontre de tout ce que vous essayez d'accomplir avec un site d'affiliation, si vous avez confiance dans la valeur que vous offrez derri\u00e8re un mur payant, le contenu gratuit a le potentiel de vous aider \u00e0 attirer plus de membres que presque tout le reste.<\/p>\n<p>Il ne s'agit pas ici de contenu gratuit destin\u00e9 \u00e0 inciter les gens \u00e0 souscrire un abonnement payant. Non, il s'agit de contenu gratuit qui apporte une valeur ajout\u00e9e consid\u00e9rable. Une valeur si grande que les visiteurs ne peuvent s'emp\u00eacher de se rendre compte \u00e0 quel point ils y gagneraient en souscrivant un abonnement payant.<\/p>\n<p>En plus d'impressionner les visiteurs, un contenu de qualit\u00e9 et gratuit impressionnera \u00e9galement les moteurs de recherche. C'est exactement le type de contenu qu'ils pr\u00e9f\u00e8rent mettre en avant dans les pages de r\u00e9sultats (SERP). Si vous vous mettez \u00e0 leur place, pr\u00e9f\u00e9rez-vous indexer de nombreux petits extraits qui n'apportent qu'une valeur n\u00e9gligeable, ou un article exceptionnel et de grande valeur qui \u00e9merveille les lecteurs ?<\/p>\n<h4>Comment r\u00e9colter les fruits d'un contenu de qualit\u00e9<\/h4>\n<p>Maintenant que vous savez ce qu'il faut faire (fournir gratuitement des extraits ou du contenu de grande valeur), la question est de savoir comment structurer ce contenu afin de maximiser les avantages en termes de r\u00e9f\u00e9rencement.<\/p>\n<h5>La longueur du contenu est importante (mais pas autant que vous le pensez)<\/h5>\n<p>Vous avez remarqu\u00e9 que je n'ai pas dit que plus un contenu est long, plus il a d'importance. En effet, il y a des moments o\u00f9 quelques centaines de mots sont suffisants et d'autres o\u00f9 quelques milliers de mots sont appropri\u00e9s. Dans l'ensemble, selon <a href=\"http:\/\/blog.serpiq.com\/how-important-is-content-length-why-data-driven-seo-trumps-guru-opinions\/\" target=\"_blank\" rel=\"noopener\">serpIQ<\/a>Selon le rapport de la Commission europ\u00e9enne, la longueur moyenne du contenu de la premi\u00e8re page des SERP \u00e9tait sup\u00e9rieure \u00e0 2 000 mots (page enti\u00e8re, barres lat\u00e9rales comprises). Mais ce chiffre ne doit pas vous induire en erreur. SerpIQ a \u00e9galement \u00e9mis l'hypoth\u00e8se que l'\u00e2ge du domaine, les backlinks naturels, les signaux sociaux et d'autres facteurs jouaient tous un r\u00f4le important dans le classement du contenu pour des mots-cl\u00e9s comp\u00e9titifs.<\/p>\n<p>Qu'est-ce que cela signifie pour un site web d'adh\u00e9sion classique ? Cela signifie que votre contenu doit \u00eatre suffisamment long et apporter suffisamment de valeur pour que les visiteurs soient incit\u00e9s \u00e0 cr\u00e9er des liens, \u00e0 partager et \u00e0 commenter. Si vous esp\u00e9riez qu'un simple extrait de billet de 200 mots vous permette de vous classer pour les mots-cl\u00e9s essentiels, vous risquez d'\u00eatre d\u00e9\u00e7u.<\/p>\n<h5>On-Page SEO<\/h5>\n<p>Votre travail n'est pas termin\u00e9 une fois que vous avez produit un contenu de qualit\u00e9. La mani\u00e8re dont vous optimisez votre page ou votre article est tout aussi importante. Voici quelques-uns des facteurs \u00e0 prendre en compte lors de l'optimisation de votre page ou de votre article :<\/p>\n<ol>\n<li><strong>Utiliser une URL et un titre adapt\u00e9s aux mots-cl\u00e9s<\/strong>. Pour obtenir un effet de levier suppl\u00e9mentaire, essayez de garder le mot-cl\u00e9 plus pr\u00e8s de l'avant que de l'arri\u00e8re.<\/li>\n<li><strong>Utilisez vos mots-cl\u00e9s une seule fois<\/strong> dans les deux premiers paragraphes.<\/li>\n<li>Soutenez votre contenu avec <strong>liens sortants relatifs<\/strong> au contenu d'autorit\u00e9.<\/li>\n<li><strong>Lien vers d'autres articles connexes<\/strong> sur votre site d'adh\u00e9sion.<\/li>\n<li><strong>Soyez g\u00e9n\u00e9reux avec les images et les vid\u00e9os<\/strong> dans la mesure du possible.<\/li>\n<li><strong>La vitesse est importante<\/strong>. Votre site web n'a pas besoin d'\u00eatre le plus rapide du quartier, mais s'il se distingue par une lenteur inhabituelle, il sera probablement p\u00e9nalis\u00e9.<\/li>\n<li>Inclure un <strong>m\u00e9ta description pertinente et descriptive<\/strong> qui intrigue les lecteurs.<\/li>\n<\/ol>\n<h4>Synth\u00e8se<\/h4>\n<p>Il n'y a ni astuce ni secret pour optimiser le r\u00e9f\u00e9rencement de votre site d'adh\u00e9sion. Si vous souhaitez d\u00e9velopper une entreprise con\u00e7ue pour durer, il n'y a pas de meilleur moyen d'am\u00e9liorer votre r\u00e9f\u00e9rencement naturel que de cr\u00e9er du contenu de haute qualit\u00e9 et indexable.<\/p>\n<p>Si tout votre contenu est cach\u00e9 derri\u00e8re un mur, c'est bien pour vos membres, mais cela n'am\u00e9liorera en rien votre trafic organique.<\/p>\n<p>La meilleure solution pour am\u00e9liorer le r\u00e9f\u00e9rencement de votre site web d'adh\u00e9sion est d'utiliser une combinaison de contenu gratuit, d'extraits de messages et de contenu restreint. Plus vous mettez de contenu \u00e0 la disposition des moteurs de recherche, plus vous avez de chances d'am\u00e9liorer votre positionnement dans les SERP.<\/p>\n<p><strong>Quelles sont les strat\u00e9gies qui vous semblent les plus efficaces pour am\u00e9liorer le r\u00e9f\u00e9rencement de vos sites web de membres ? Partagez-les dans les commentaires ci-dessous.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Membership websites present a double-edged sword. It&#8217;s a great position to be in when you&#8217;re compensated for producing valuable content. Creating a supportive community, helping members solve a problem, or teaching people a new skill are all potential benefits of membership websites. However, you can&#8217;t rely strictly on producing paid content for your members because [&hellip;]<\/p>\n","protected":false},"author":2122,"featured_media":15185,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94,1560],"tags":[82,182,296],"class_list":["post-7595","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","category-seo","tag-search-engine-optimization","tag-seo","tag-traffic","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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