{"id":7605,"date":"2015-10-16T00:00:00","date_gmt":"2015-10-16T06:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=7605"},"modified":"2022-06-09T14:21:25","modified_gmt":"2022-06-09T20:21:25","slug":"the-real-reason-google-hates-your-subscription-based-premium-content","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/","title":{"rendered":"La vraie raison pour laquelle Google d\u00e9teste votre contenu premium bas\u00e9 sur l'abonnement"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Les sites d'adh\u00e9sion gagnent en popularit\u00e9, et ce n'est pas sans raison. En tant que propri\u00e9taire d'un site d'adh\u00e9sion, il est tout \u00e0 fait logique que vous ayez la possibilit\u00e9 d'\u00eatre r\u00e9mun\u00e9r\u00e9 pour le contenu exceptionnel que vous produisez r\u00e9guli\u00e8rement. Surtout s'il apporte \u00e0 vos membres une valeur ajout\u00e9e sp\u00e9cifique qu'ils ne peuvent pas trouver facilement ailleurs.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac414951e6f1\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac414951e6f1\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#How_Google_Crawls_and_Indexes_Your_Site\" >Comment Google explore et indexe votre site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#So_Why_Does_Google_Hate_Membership_Websites\" >Pourquoi Google d\u00e9teste-t-il les sites web de membres ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#How_Can_You_Keep_Google_Happier\" >Comment rendre Google plus heureux ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#Wrap_Up\" >Synth\u00e8se<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Et si vos membres cotisants appr\u00e9cient probablement votre contenu r\u00e9dig\u00e9 par des experts, ce n'est tout simplement pas le cas de tout le monde. En effet, <strong>il y a de fortes chances que Google d\u00e9teste votre site<\/strong>. Mais ne t'inqui\u00e8te pas, ce n'est pas ton contenu qu'ils d\u00e9testent (\u00e0 part le fait qu'il soit inaccessible), et ce n'est pas toi non plus. C'est simplement qu'ils ne peuvent pas le proposer \u00e0 leurs utilisateurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google adore explorer et indexer le Web. En tant que premier moteur de recherche au monde, il est constamment \u00e0 la recherche d\u2019informations nouvelles et de meilleure qualit\u00e9 pouvant \u00eatre index\u00e9es et partag\u00e9es. Lorsque Google trouve des informations pr\u00e9cieuses qu\u2019il ne peut pas partager avec ses utilisateurs, cela les met hors d\u2019eux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons examiner de plus pr\u00e8s la mani\u00e8re dont Google explore et indexe le web. Nous allons \u00e9galement nous assurer que vous comprenez comment vous pouvez rendre Google plus heureux en ce qui concerne le contenu restreint de votre site web. Il s'agit d'un sujet important \u00e0 comprendre, alors restez avec moi pendant quelques minutes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Google_Crawls_and_Indexes_Your_Site\"><\/span>Comment Google explore et indexe votre site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il ne s'agit pas de la <a href=\"https:\/\/en.wiktionary.org\/wiki\/interweb\" target=\"_blank\" rel=\"noopener noreferrer\">Interwebs<\/a> sans raison particuli\u00e8re. M\u00eame si le Web donne l\u2019impression d\u2019\u00eatre un vaste syst\u00e8me de classement bien organis\u00e9, rien n\u2019est plus \u00e9loign\u00e9 de la r\u00e9alit\u00e9. Internet ressemble litt\u00e9ralement \u00e0 une toile d\u2019araign\u00e9e : n\u2019importe quel point du r\u00e9seau est accessible par un nombre potentiellement illimit\u00e9 de chemins diff\u00e9rents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les moteurs de recherche comme Google font un travail remarquable en aidant \u00e0 organiser, classer et indexer un oc\u00e9an d'informations. Leur travail est tellement bon que beaucoup de gens confondent Google avec l'internet lui-m\u00eame.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En utilisant ce que l'on appelle des araign\u00e9es (appel\u00e9es collectivement <a href=\"https:\/\/support.google.com\/webmasters\/answer\/182072?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Googlebot<\/a>), Google explore le web, recueillant au fur et \u00e0 mesure des informations pour son index. Chaque fois que Googlebot trouve un lien sur une page web, il le suit et enregistre ce qu'il trouve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Techniquement, une araign\u00e9e peut commencer \u00e0 explorer une seule page web et finir par couvrir l'ensemble du web. Des milliards de pages web dans le monde peuvent \u00eatre index\u00e9es en commen\u00e7ant par une seule.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les informations que Googlebot recueille sont ensuite class\u00e9es et index\u00e9es. Lorsque vous vous rendez sur Google et que vous effectuez une recherche, vous ne faites pas r\u00e9ellement une recherche sur Internet, mais dans l\u2019index ou la table des mati\u00e8res cr\u00e9\u00e9e par Google. Google met tout en \u0153uvre pour s\u2019assurer que son index soit toujours \u00e0 jour et pertinent. Comme vous pouvez l\u2019imaginer, c\u2019est un travail colossal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_Why_Does_Google_Hate_Membership_Websites\"><\/span>Pourquoi Google d\u00e9teste-t-il les sites web de membres ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Excellente question. Imaginons que vous disposiez d'un site web par abonnement ou avec adh\u00e9sion assez populaire, que vous avez cr\u00e9\u00e9 \u00e0 l'aide du <a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Plugin MemberPress<\/a>. Si votre site existe depuis un certain temps, il y a de fortes chances que vous ayez accumul\u00e9 un nombre respectable de liens entrants, ce qui est une excellente nouvelle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le probl\u00e8me pour Google survient lorsque ses robots d'indexation suivent un lien vers votre site \u2013 peut-\u00eatre la page d'accueil \u2013 pour constater que tout ce contenu exceptionnel vers lequel les internautes renvoient est inaccessible aux utilisateurs de Google. Mais en quoi cela pose-t-il probl\u00e8me ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme la plupart d'entre nous le savent, <a href=\"https:\/\/www.statista.com\/statistics\/266249\/advertising-revenue-of-google\/#:~:text=In%202019%2C%20Google's%20ad%20revenue,and%20apps)%20to%20web%20users.\" target=\"_blank\" rel=\"noopener noreferrer\">Google tire la majorit\u00e9 de ses revenus de la publicit\u00e9<\/a>. Pour g\u00e9n\u00e9rer ces revenus, ils doivent faire en sorte que les visiteurs reviennent sur leur index de recherche. Cela signifie qu'ils doivent pr\u00e9senter des r\u00e9sultats de recherche tr\u00e8s pertinents et utiles \u00e0 leurs clients (les personnes effectuant des recherches sur l'internet).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si le contenu de votre site Web \u00e0 abonnement est de tr\u00e8s bonne qualit\u00e9, Google n'aime pas y envoyer ses clients pour la simple raison qu'ils doivent payer ou s'abonner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imaginez que vous effectuiez souvent des recherches sur Google pour trouver des informations et que plusieurs des premiers r\u00e9sultats vous redirigent vers un site web accessible uniquement sur abonnement. Vous seriez tr\u00e8s vite agac\u00e9, n'est-ce pas ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En fait, si cela se produisait plusieurs fois, vous pourriez d\u00e9cider d'essayer un autre moteur de recherche. Le r\u00e9sultat final serait une baisse des revenus publicitaires de Google, ce qui ne ferait plaisir ni \u00e0 l'entreprise ni \u00e0 ses actionnaires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainsi, m\u00eame si Google aime votre contenu et le fait que tant d'autres sites web y renvoient, il d\u00e9teste votre site web et votre mod\u00e8le d'entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Can_You_Keep_Google_Happier\"><\/span>Comment rendre Google plus heureux ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Id\u00e9alement, Google aimerait que l'ensemble de votre contenu soit gratuit et accessible au plus grand nombre. Et vous avez raison, cela conviendrait parfaitement \u00e0 Google, mais pas \u00e0 vous. Heureusement, il existe un juste milieu. Un compromis qui permettra \u00e0 Google de voir votre site d'un \u0153il plus favorable tout en vous permettant de poursuivre votre activit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons abord\u00e9 un grand nombre de ces sujets il y a quelques semaines dans notre article sur les <a href=\"https:\/\/memberpress.com\/fr\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noopener noreferrer\">Adh\u00e9sion SEO<\/a>mais il convient de rappeler ici les principes de base.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Le plus accessible, le plus de qualit\u00e9 et le plus de <a href=\"https:\/\/mylittlebigweb.com\/en\/indexable-vs-non-indexable-content-what-is-the-difference\/#:~:text=Web%20crawlers%3A%20huh%3F!,of%20sites%20on%20the%20internet.\" target=\"_blank\" rel=\"noopener noreferrer\">contenu indexable<\/a> que vous avez sur votre site web, plus Google sera satisfait.<\/strong> Pour le propri\u00e9taire d'un site web moyen utilisant MemberPress, cela signifie qu'il faut trouver un \u00e9quilibre entre le contenu gratuit et le contenu payant\/abonnement. Si tout ce qui se trouve sur votre site est derri\u00e8re un mur payant, vous ne donnez pas grand-chose \u00e0 Googlebot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une meilleure solution consiste \u00e0 publier un pourcentage de vos articles sous forme de contenu gratuit. Ne gardez rien pour vous - offrez vos meilleurs articles sans engagement. Vous devriez \u00e9galement envisager d'utiliser la fonction d'extraits d'articles dans MemberPress - mais ne soyez pas radin. Donnez \u00e0 Google autant de contenu de haute qualit\u00e9 optimis\u00e9 pour le r\u00e9f\u00e9rencement que possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span>Synth\u00e8se<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google aime le contenu gratuit.<\/strong> Il appr\u00e9cie \u00e9galement les sites web qui fournissent un contenu gratuit de haute qualit\u00e9 pouvant \u00eatre propos\u00e9 \u00e0 ses utilisateurs \u00e0 chaque fois qu'une recherche est effectu\u00e9e. Plus vous fournissez de contenu indexable, plus il aimera votre site web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il ne s'agit pas d'une solution miracle. Mais si vous commencez \u00e0 donner plus de travail \u00e0 Google, au fil du temps, vous verrez les avantages de cette strat\u00e9gie commencer \u00e0 porter leurs fruits. Google aura un peu plus d'amour pour votre site web, ce qui devrait se traduire par un plus grand nombre de visiteurs organiques et une augmentation du nombre de membres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Comment trouvez-vous le bon \u00e9quilibre entre le contenu gratuit et le contenu payant sur votre site web et comment trouvez-vous que cela affecte votre statut aupr\u00e8s de Google ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Membership sites are growing in popularity \u2013 and for good reason. As a membership site owner, it only makes sense that you have an opportunity to be compensated for the awesome content you produce on a regular basis. Especially if it provides specific value to your members that can&#8217;t be easily found somewhere else. And [&hellip;]<\/p>\n","protected":false},"author":2122,"featured_media":15188,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144],"tags":[86,182],"class_list":["post-7605","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-google-search","tag-seo","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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