{"id":7605,"date":"2015-10-16T00:00:00","date_gmt":"2015-10-16T06:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=7605"},"modified":"2022-06-09T14:21:25","modified_gmt":"2022-06-09T20:21:25","slug":"the-real-reason-google-hates-your-subscription-based-premium-content","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/","title":{"rendered":"La vraie raison pour laquelle Google d\u00e9teste votre contenu premium bas\u00e9 sur l'abonnement"},"content":{"rendered":"<p>Les sites d'adh\u00e9sion sont de plus en plus populaires, et ce pour de bonnes raisons. En tant que propri\u00e9taire d'un site d'adh\u00e9sion, il est tout \u00e0 fait logique que vous ayez la possibilit\u00e9 d'\u00eatre r\u00e9mun\u00e9r\u00e9 pour l'excellent contenu que vous produisez r\u00e9guli\u00e8rement. Surtout s'il apporte \u00e0 vos membres une valeur sp\u00e9cifique qui ne peut pas \u00eatre facilement trouv\u00e9e ailleurs.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a702b994aa3d\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a702b994aa3d\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#How_Google_Crawls_and_Indexes_Your_Site\" >Comment Google explore et indexe votre site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#So_Why_Does_Google_Hate_Membership_Websites\" >Pourquoi Google d\u00e9teste-t-il les sites web de membres ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#How_Can_You_Keep_Google_Happier\" >Comment rendre Google plus heureux ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/#Wrap_Up\" >Synth\u00e8se<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Et si vos membres cotisants appr\u00e9cient probablement votre contenu r\u00e9dig\u00e9 par des experts, ce n'est tout simplement pas le cas de tout le monde. En effet, <strong>il y a de fortes chances que Google d\u00e9teste votre site<\/strong>. Mais ne vous inqui\u00e9tez pas, ce n'est pas votre contenu qu'ils d\u00e9testent (si ce n'est son inaccessibilit\u00e9), et ce n'est pas vous. C'est le fait qu'ils ne puissent pas le pr\u00e9senter \u00e0 leurs utilisateurs.<\/p>\n\n\n\n<p>Google adore explorer et indexer le web. En tant que premier moteur de recherche au monde, il est constamment \u00e0 la recherche d'informations nouvelles et de meilleure qualit\u00e9 qui peuvent \u00eatre index\u00e9es et partag\u00e9es. Lorsque Google trouve des informations pr\u00e9cieuses qu'il ne peut pas partager avec ses utilisateurs, il s'en offusque.<\/p>\n\n\n\n<p>Dans cet article, nous allons examiner de plus pr\u00e8s la mani\u00e8re dont Google explore et indexe le web. Nous allons \u00e9galement nous assurer que vous comprenez comment vous pouvez rendre Google plus heureux en ce qui concerne le contenu restreint de votre site web. Il s'agit d'un sujet important \u00e0 comprendre, alors restez avec moi pendant quelques minutes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Google_Crawls_and_Indexes_Your_Site\"><\/span>Comment Google explore et indexe votre site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Il ne s'agit pas de la <a href=\"https:\/\/en.wiktionary.org\/wiki\/interweb\" target=\"_blank\" rel=\"noopener noreferrer\">Interwebs<\/a> sans raison. Si le web ressemble \u00e0 un vaste syst\u00e8me de classement bien organis\u00e9, ce n'est pas du tout le cas. L'internet ressemble litt\u00e9ralement \u00e0 une toile d'araign\u00e9e : n'importe quel point de l'internet peut \u00eatre atteint en empruntant un nombre potentiellement illimit\u00e9 de chemins alternatifs.<\/p>\n\n\n\n<p>Les moteurs de recherche comme Google font un travail remarquable en aidant \u00e0 organiser, classer et indexer un oc\u00e9an d'informations. Leur travail est tellement bon que beaucoup de gens confondent Google avec l'internet lui-m\u00eame.<\/p>\n\n\n\n<p>En utilisant ce que l'on appelle des araign\u00e9es (appel\u00e9es collectivement <a href=\"https:\/\/support.google.com\/webmasters\/answer\/182072?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Googlebot<\/a>), Google explore le web, recueillant au fur et \u00e0 mesure des informations pour son index. Chaque fois que Googlebot trouve un lien sur une page web, il le suit et enregistre ce qu'il trouve.<\/p>\n\n\n\n<p>Techniquement, une araign\u00e9e peut commencer \u00e0 explorer une seule page web et finir par couvrir l'ensemble du web. Des milliards de pages web dans le monde peuvent \u00eatre index\u00e9es en commen\u00e7ant par une seule.<\/p>\n\n\n\n<p>Les informations trouv\u00e9es par Googlebot sont ensuite class\u00e9es et index\u00e9es. Lorsque vous visitez Google et y effectuez une recherche, vous ne recherchez pas r\u00e9ellement sur l'internet, mais dans l'index ou la table des mati\u00e8res cr\u00e9\u00e9 par Google. Google fait de son mieux pour s'assurer que son index est toujours \u00e0 jour et utile. Comme vous pouvez l'imaginer, c'est un travail consid\u00e9rable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_Why_Does_Google_Hate_Membership_Websites\"><\/span>Pourquoi Google d\u00e9teste-t-il les sites web de membres ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Excellente question. Supposons que vous ayez un site web assez populaire bas\u00e9 sur l'adh\u00e9sion ou l'abonnement et que vous l'ayez construit en utilisant le logiciel <a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Plugin MemberPress<\/a>. Si votre site existe depuis un certain temps, il y a de fortes chances que vous ayez accumul\u00e9 un nombre d\u00e9cent de liens entrants, ce qui est une excellente nouvelle.<\/p>\n\n\n\n<p>The problem for Google arises when its spiders follow a link to your site \u2013\u00a0 maybe it\u2019s the home page \u2013 only to find that all of this amazing content that people are linking to is inaccessible to Google's customers. But why does this matter?<\/p>\n\n\n\n<p>Comme la plupart d'entre nous le savent, <a href=\"https:\/\/www.statista.com\/statistics\/266249\/advertising-revenue-of-google\/#:~:text=In%202019%2C%20Google's%20ad%20revenue,and%20apps)%20to%20web%20users.\" target=\"_blank\" rel=\"noopener noreferrer\">Google tire la majorit\u00e9 de ses revenus de la publicit\u00e9<\/a>. Pour g\u00e9n\u00e9rer ces revenus, ils doivent faire en sorte que les visiteurs reviennent sur leur index de recherche. Cela signifie qu'ils doivent pr\u00e9senter des r\u00e9sultats de recherche tr\u00e8s pertinents et utiles \u00e0 leurs clients (les personnes effectuant des recherches sur l'internet).<\/p>\n\n\n\n<p>M\u00eame si le contenu de votre site Web \u00e0 abonnement est de tr\u00e8s bonne qualit\u00e9, Google n'aime pas y envoyer ses clients pour la simple raison qu'ils doivent payer ou s'abonner.<\/p>\n\n\n\n<p>Imaginez que vous recherchiez fr\u00e9quemment des informations sur Google et que plusieurs des premiers r\u00e9sultats vous renvoient vers un site web bas\u00e9 sur un abonnement. Vous seriez tr\u00e8s vite frustr\u00e9, n'est-ce pas ?<\/p>\n\n\n\n<p>En fait, si cela se produisait plusieurs fois, vous pourriez d\u00e9cider d'essayer un autre moteur de recherche. Le r\u00e9sultat final serait une baisse des revenus publicitaires de Google, ce qui ne ferait plaisir ni \u00e0 l'entreprise ni \u00e0 ses actionnaires.<\/p>\n\n\n\n<p>Ainsi, m\u00eame si Google aime votre contenu et le fait que tant d'autres sites web y renvoient, il d\u00e9teste votre site web et votre mod\u00e8le d'entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Can_You_Keep_Google_Happier\"><\/span>Comment rendre Google plus heureux ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dans l'id\u00e9al, Google souhaiterait que l'ensemble de votre contenu soit gratuit et accessible au plus grand nombre. Et vous avez raison, cela fonctionnerait bien pour Google, mais pas pour vous. Heureusement, il existe un juste milieu. Un juste milieu qui permettra \u00e0 Google d'avoir une meilleure opinion de votre site et \u00e0 votre entreprise de continuer \u00e0 fonctionner.<\/p>\n\n\n\n<p>Nous avons abord\u00e9 un grand nombre de ces sujets il y a quelques semaines dans notre article sur les <a href=\"https:\/\/memberpress.com\/fr\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noopener noreferrer\">Adh\u00e9sion SEO<\/a>mais il convient de rappeler ici les principes de base.<\/p>\n\n\n\n<p><strong>Le plus accessible, le plus de qualit\u00e9 et le plus de <a href=\"https:\/\/mylittlebigweb.com\/en\/indexable-vs-non-indexable-content-what-is-the-difference\/#:~:text=Web%20crawlers%3A%20huh%3F!,of%20sites%20on%20the%20internet.\" target=\"_blank\" rel=\"noopener noreferrer\">contenu indexable<\/a> que vous avez sur votre site web, plus Google sera satisfait.<\/strong> Pour le propri\u00e9taire d'un site web moyen utilisant MemberPress, cela signifie qu'il faut trouver un \u00e9quilibre entre le contenu gratuit et le contenu payant\/abonnement. Si tout ce qui se trouve sur votre site est derri\u00e8re un mur payant, vous ne donnez pas grand-chose \u00e0 Googlebot.<\/p>\n\n\n\n<p>Une meilleure solution consiste \u00e0 publier un pourcentage de vos articles sous forme de contenu gratuit. Ne gardez rien pour vous - offrez vos meilleurs articles sans engagement. Vous devriez \u00e9galement envisager d'utiliser la fonction d'extraits d'articles dans MemberPress - mais ne soyez pas radin. Donnez \u00e0 Google autant de contenu de haute qualit\u00e9 optimis\u00e9 pour le r\u00e9f\u00e9rencement que possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span>Synth\u00e8se<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Google aime le contenu gratuit.<\/strong> Il appr\u00e9cie \u00e9galement les sites web qui fournissent un contenu gratuit de haute qualit\u00e9 pouvant \u00eatre propos\u00e9 \u00e0 ses utilisateurs \u00e0 chaque fois qu'une recherche est effectu\u00e9e. Plus vous fournissez de contenu indexable, plus il aimera votre site web.<\/p>\n\n\n\n<p>Il ne s'agit pas d'une solution miracle. Mais si vous commencez \u00e0 donner plus de travail \u00e0 Google, au fil du temps, vous verrez les avantages de cette strat\u00e9gie commencer \u00e0 porter leurs fruits. Google aura un peu plus d'amour pour votre site web, ce qui devrait se traduire par un plus grand nombre de visiteurs organiques et une augmentation du nombre de membres.<\/p>\n\n\n\n<p><em>Comment trouvez-vous le bon \u00e9quilibre entre le contenu gratuit et le contenu payant sur votre site web et comment trouvez-vous que cela affecte votre statut aupr\u00e8s de Google ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Membership sites are growing in popularity \u2013 and for good reason. As a membership site owner, it only makes sense that you have an opportunity to be compensated for the awesome content you produce on a regular basis. Especially if it provides specific value to your members that can\u2019t be easily found somewhere else. And [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":15188,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144],"tags":[86,182],"class_list":{"0":"post-7605","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-google-search","9":"tag-seo","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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16:36:09","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:19:16","updated":"2026-03-03 15:08:05"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/business\/\" title=\"Business\">Business<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tThe Real Reason Google Hates Your Subscription Based Premium Content\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Business","link":"https:\/\/memberpress.com\/fr\/blog\/category\/business\/"},{"label":"The Real Reason Google Hates Your Subscription Based Premium Content","link":"https:\/\/memberpress.com\/fr\/blog\/the-real-reason-google-hates-your-subscription-based-premium-content\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"2","content_native":[{"type":"core\/paragraph","render":"<p>Membership sites are growing in popularity \u2013 and for good reason. As a membership site owner, it only makes sense that you have an opportunity to be compensated for the awesome content you produce on a regular basis. Especially if it provides specific value to your members that can't be easily found somewhere else.<\/p>","content":[{"type":"text","data":"Membership sites are growing in popularity \u2013 and for good reason. As a membership site owner, it only makes sense that you have an opportunity to be compensated for the awesome content you produce on a regular basis. Especially if it provides specific value to your members that can't be easily found somewhere else."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And while your paying members probably love your expertly crafted content, that\u2019s simply not the case for everyone. In fact, <strong>there is a good chance that Google hates your site<\/strong>. But don\u2019t worry, it\u2019s not your content they hate (other than its inaccessibility), and it's not you. It\u2019s the fact that they can\u2019t present it to their users.<\/p>","content":[{"type":"text","data":"And while your paying members probably love your expertly crafted content, that\u2019s simply not the case for everyone. In fact, <strong>there is a good chance that Google hates your site<\/strong>. But don\u2019t worry, it\u2019s not your content they hate (other than its inaccessibility), and it's not you. It\u2019s the fact that they can\u2019t present it to their users."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Google loves to crawl and index the web. As the world's leading search engine, it is constantly looking for new and better information that can be indexed and shared. When Google finds valuable information that it can't share with its users, it ruffles their feathers.<\/p>","content":[{"type":"text","data":"Google loves to crawl and index the web. As the world's leading search engine, it is constantly looking for new and better information that can be indexed and shared. When Google finds valuable information that it can't share with its users, it ruffles their feathers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019re going to take a closer look at how Google crawls and indexes the web. We\u2019re also going to make sure you understand how you can keep Google happier about all the restricted content on your website. This is important stuff to understand, so stick with me for a just a few minutes.<\/p>","content":[{"type":"text","data":"In this post, we\u2019re going to take a closer look at how Google crawls and indexes the web. We\u2019re also going to make sure you understand how you can keep Google happier about all the restricted content on your website. This is important stuff to understand, so stick with me for a just a few minutes."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How Google Crawls and Indexes Your Site<\/h2>","content":"Comment Google explore et indexe votre site","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>It\u2019s not called the <a href=\"https:\/\/en.wiktionary.org\/wiki\/interweb\" target=\"_blank\" rel=\"noopener noreferrer\">Interwebs<\/a> for no reason. While the web feels like a vast but well-organized filing system, that couldn't be further from the truth. The Internet quite literally resembles a spider web \u2013 any one point on the Internet can be reached by taking what is potentially an unlimited number of alternate paths.<\/p>","content":[{"type":"text","data":"It\u2019s not called the <a href=\"https:\/\/en.wiktionary.org\/wiki\/interweb\" target=\"_blank\" rel=\"noopener noreferrer\">Interwebs<\/a> for no reason. While the web feels like a vast but well-organized filing system, that couldn't be further from the truth. The Internet quite literally resembles a spider web \u2013 any one point on the Internet can be reached by taking what is potentially an unlimited number of alternate paths."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Search engines like Google do an amazing job of helping to organize, categorize, and index an ocean of information. They do such a good job, that many people confuse Google with the Internet itself.<\/p>","content":[{"type":"text","data":"Search engines like Google do an amazing job of helping to organize, categorize, and index an ocean of information. They do such a good job, that many people confuse Google with the Internet itself."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Using what are called spiders (referred to collectively as <a href=\"https:\/\/support.google.com\/webmasters\/answer\/182072?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Googlebot<\/a>), Google crawls the web, gathering information for its index as it goes. Each time Googlebot finds a link on a web page, it splits and follows that link \u2013 recording what it finds.<\/p>","content":[{"type":"text","data":"Using what are called spiders (referred to collectively as <a href=\"https:\/\/support.google.com\/webmasters\/answer\/182072?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Googlebot<\/a>), Google crawls the web, gathering information for its index as it goes. Each time Googlebot finds a link on a web page, it splits and follows that link \u2013 recording what it finds."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Technically, a spider could begin crawling a single web page and eventually cover the entire web. Billions of web pages around the world can be indexed starting with just one.<\/p>","content":[{"type":"text","data":"Technically, a spider could begin crawling a single web page and eventually cover the entire web. Billions of web pages around the world can be indexed starting with just one."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The information that Googlebot finds is then categorized and indexed. When you visit and search Google, you\u2019re not actually searching the Internet, you\u2019re searching the index or table of contents that has been created by Google. Google does its best to make sure that their index is always current and valuable. As you can imagine, it's a big job.<\/p>","content":[{"type":"text","data":"The information that Googlebot finds is then categorized and indexed. When you visit and search Google, you\u2019re not actually searching the Internet, you\u2019re searching the index or table of contents that has been created by Google. Google does its best to make sure that their index is always current and valuable. As you can imagine, it's a big job."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">So Why Does Google Hate Membership Websites?<\/h2>","content":"Pourquoi Google d\u00e9teste-t-il les sites web de membres ?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Great question. Let's assume that you have a reasonably popular membership or subscription based website that you built using the <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress plugin<\/a>. If your site has been around for a while, there's a good chance you\u2019ve built up a decent number of incoming links \u2013 which is great news.<\/p>","content":[{"type":"text","data":"Great question. Let's assume that you have a reasonably popular membership or subscription based website that you built using the <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">MemberPress plugin<\/a>. If your site has been around for a while, there's a good chance you\u2019ve built up a decent number of incoming links \u2013 which is great news."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The problem for Google arises when its spiders follow a link to your site \u2013&nbsp; maybe it\u2019s the home page \u2013 only to find that all of this amazing content that people are linking to is inaccessible to Google's customers. But why does this matter?<\/p>","content":[{"type":"text","data":"The problem for Google arises when its spiders follow a link to your site \u2013&nbsp; maybe it\u2019s the home page \u2013 only to find that all of this amazing content that people are linking to is inaccessible to Google's customers. But why does this matter?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As most of us know, <a href=\"https:\/\/www.statista.com\/statistics\/266249\/advertising-revenue-of-google\/#:~:text=In%202019%2C%20Google's%20ad%20revenue,and%20apps)%20to%20web%20users.\" target=\"_blank\" rel=\"noopener noreferrer\">Google generates the majority of its revenue from advertising<\/a>. In order to generate that revenue, they need to keep visitors coming back to their search index. That means presenting search results that are highly relevant and useful to their customers (people searching the Internet).<\/p>","content":[{"type":"text","data":"As most of us know, <a href=\"https:\/\/www.statista.com\/statistics\/266249\/advertising-revenue-of-google\/#:~:text=In%202019%2C%20Google's%20ad%20revenue,and%20apps)%20to%20web%20users.\" target=\"_blank\" rel=\"noopener noreferrer\">Google generates the majority of its revenue from advertising<\/a>. In order to generate that revenue, they need to keep visitors coming back to their search index. That means presenting search results that are highly relevant and useful to their customers (people searching the Internet)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Although the content on your subscription based website might be very high quality, Google doesn\u2019t like to send its customers there for the simple reason that they are required to either pay or subscribe.<\/p>","content":[{"type":"text","data":"Although the content on your subscription based website might be very high quality, Google doesn\u2019t like to send its customers there for the simple reason that they are required to either pay or subscribe."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Imagine if you frequently searched Google for information and several of the top results directed you to a subscription based website. You'd become frustrated very quickly, right?<\/p>","content":[{"type":"text","data":"Imagine if you frequently searched Google for information and several of the top results directed you to a subscription based website. You'd become frustrated very quickly, right?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In fact, if it happened more than a few times, you might decide to try a different search engine altogether. The end result of this would be that Google\u2019s advertising revenues would decline, which would not make them or their shareholders happy.<\/p>","content":[{"type":"text","data":"In fact, if it happened more than a few times, you might decide to try a different search engine altogether. The end result of this would be that Google\u2019s advertising revenues would decline, which would not make them or their shareholders happy."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So, although Google might love your content and the fact that so many other websites are linking to it, they hate your website and your business model.<\/p>","content":[{"type":"text","data":"So, although Google might love your content and the fact that so many other websites are linking to it, they hate your website and your business model."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How Can You Keep Google Happier<\/h2>","content":"Comment rendre Google plus heureux ?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Ideally, what Google would like to see is that all of your content is free and accessible to the masses. And you're right, that would work well for Google but not for you. Luckily, there is a happy medium. One that will keep Google feeling better about your site and keep you in business.<\/p>","content":[{"type":"text","data":"Ideally, what Google would like to see is that all of your content is free and accessible to the masses. And you're right, that would work well for Google but not for you. Luckily, there is a happy medium. One that will keep Google feeling better about your site and keep you in business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We touched on many of these topics a few weeks ago in our article on <a href=\"https:\/\/memberpress.com\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noopener noreferrer\">membership SEO<\/a>, but it bears repeating the basics right here.<\/p>","content":[{"type":"text","data":"We touched on many of these topics a few weeks ago in our article on <a href=\"https:\/\/memberpress.com\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noopener noreferrer\">membership SEO<\/a>, but it bears repeating the basics right here."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>The more accessible, high quality, and <a href=\"https:\/\/mylittlebigweb.com\/en\/indexable-vs-non-indexable-content-what-is-the-difference\/#:~:text=Web%20crawlers%3A%20huh%3F!,of%20sites%20on%20the%20internet.\" target=\"_blank\" rel=\"noopener noreferrer\">indexable content<\/a> you have on your website, the happier Google will be.<\/strong> For the average website owner using MemberPress, this means finding a balance between free and paid\/subscription content. If everything on your website is behind a paywall, you\u2019re not giving Googlebot much to work with.<\/p>","content":[{"type":"text","data":"<strong>The more accessible, high quality, and <a href=\"https:\/\/mylittlebigweb.com\/en\/indexable-vs-non-indexable-content-what-is-the-difference\/#:~:text=Web%20crawlers%3A%20huh%3F!,of%20sites%20on%20the%20internet.\" target=\"_blank\" rel=\"noopener noreferrer\">indexable content<\/a> you have on your website, the happier Google will be.<\/strong> For the average website owner using MemberPress, this means finding a balance between free and paid\/subscription content. If everything on your website is behind a paywall, you\u2019re not giving Googlebot much to work with."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A better solution is to publish a percentage of your posts as free content. Don\u2019t hold anything back \u2013 offer up your best stuff with no commitment required. You should also consider using the post excerpts feature in MemberPress \u2013 but don\u2019t be cheap. Give Google as much high-quality SEO optimized content to work with as you can.<\/p>","content":[{"type":"text","data":"A better solution is to publish a percentage of your posts as free content. Don\u2019t hold anything back \u2013 offer up your best stuff with no commitment required. You should also consider using the post excerpts feature in MemberPress \u2013 but don\u2019t be cheap. Give Google as much high-quality SEO optimized content to work with as you can."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Wrap Up<\/h2>","content":"Synth\u00e8se","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p><strong>Google loves free content.<\/strong> It also loves websites that provide high-quality free content that can be served to its users every time a search is performed. The more indexable content you provide, the more it will grow to love your website.<\/p>","content":[{"type":"text","data":"<strong>Google loves free content.<\/strong> It also loves websites that provide high-quality free content that can be served to its users every time a search is performed. The more indexable content you provide, the more it will grow to love your website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This is not an overnight solution. But if you start giving Google more to work with, over time, you\u2019ll see the benefits of this strategy begin to pay off. Google will have a little more love for your website which should result in more organic visitors and an increased membership base.<\/p>","content":[{"type":"text","data":"This is not an overnight solution. But if you start giving Google more to work with, over time, you\u2019ll see the benefits of this strategy begin to pay off. Google will have a little more love for your website which should result in more organic visitors and an increased membership base."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>How do you find the right balance between free and paid content on your website and how do you find it affects status with Google? Please share in the comments below.<\/em><\/p>","content":[{"type":"text","data":"<em>How do you find the right balance between free and paid content on your website and how do you find it affects status with Google? Please share in the comments below.<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/7605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/2122"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=7605"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/7605\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/15188"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=7605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=7605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=7605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}