{"id":7611,"date":"2015-11-25T07:00:00","date_gmt":"2015-11-25T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=7611"},"modified":"2022-06-10T09:10:58","modified_gmt":"2022-06-10T15:10:58","slug":"3-marketing-strategies-for-successful-membership-sites","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/3-marketing-strategies-for-successful-membership-sites\/","title":{"rendered":"Comment commercialiser votre site WordPress mon\u00e9tis\u00e9 (3 strat\u00e9gies)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Tout chef d'entreprise conna\u00eet l'importance du marketing, et les sites WordPress mon\u00e9tis\u00e9s ne font pas exception \u00e0 la r\u00e8gle. Apr\u00e8s tout, peu importe la qualit\u00e9 de votre contenu. Si vous ne le commercialisez pas correctement, personne ne saura que vous existez.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a906b9d31693\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a906b9d31693\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/3-marketing-strategies-for-successful-membership-sites\/#Host_Online_Events\" >Accueillir des \u00e9v\u00e9nements en ligne<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/3-marketing-strategies-for-successful-membership-sites\/#Use_Freebie_Marketing\" >Utiliser le marketing gratuit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/3-marketing-strategies-for-successful-membership-sites\/#Use_Affiliate_or_Referral_Marketing\" >Utiliser le marketing d'affiliation ou de recommandation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/3-marketing-strategies-for-successful-membership-sites\/#Wrap_Up\" >Synth\u00e8se<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Now more than ever we\u2019re surrounded by marketing tools, tactics, and platforms. We\u2019re told that we\u2019ve <em>a obtenu<\/em> \u00eatre actif sur Facebook, Twitter, YouTube, Instagram, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> But while social media isn\u2019t going away anytime soon, <strong>le marketing des m\u00e9dias sociaux n'est pas tout<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1328866407.jpg\"><img decoding=\"async\" width=\"788\" height=\"443\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1328866407.jpg\" alt=\"la surcharge d&#039;informations\" class=\"wp-image-37797\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1328866407.jpg 788w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1328866407-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1328866407-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1328866407-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1328866407-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1328866407-156x88.jpg 156w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mike Volpe, former CMO of Hubspot, once said: \u201cDon\u2019t be afraid to get creative and experiment with your marketing.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous sommes tout \u00e0 fait d'accord.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les clients s'ennuient facilement, alors pourquoi ne pas m\u00e9langer un peu votre strat\u00e9gie de marketing ? Heureusement, il existe de nombreux moyens autres que les m\u00e9dias sociaux pour g\u00e9n\u00e9rer du trafic et des ventes sur votre site web mon\u00e9tis\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article we\u2019ll go over <strong>trois strat\u00e9gies de marketing que vous pouvez essayer d\u00e8s maintenant<\/strong>. Let\u2019s get to it!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Host_Online_Events\"><\/span>Accueillir des \u00e9v\u00e9nements en ligne<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'\u00e9v\u00e9nementiel n'est peut-\u00eatre pas la premi\u00e8re chose qui vous vient \u00e0 l'esprit lorsque vous \u00e9laborez votre strat\u00e9gie de marketing. Apr\u00e8s tout, vous dirigez une entreprise en ligne. Ce n'est pas aussi simple que d'inviter quelques personnes dans votre bar pour l'happy hour.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela ne signifie pas pour autant que vous ne pouvez pas organiser d'\u00e9v\u00e9nements. Ces derni\u00e8res ann\u00e9es, le nombre d'options pour les \u00e9v\u00e9nements en ligne a explos\u00e9. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1218524083.jpg\"><img decoding=\"async\" width=\"792\" height=\"440\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1218524083.jpg\" alt=\"illustration d&#039;un homme participant \u00e0 un \u00e9v\u00e9nement en ligne\" class=\"wp-image-37798\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1218524083.jpg 792w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1218524083-300x167.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1218524083-768x427.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1218524083-306x170.jpg 306w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1218524083-700x389.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1218524083-156x87.jpg 156w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez d\u00e9sormais tenir\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>S\u00e9ances de questions-r\u00e9ponses ou de commentaires en direct<\/li><li>Webinaires<\/li><li>Discussions en direct<\/li><li>Sommets<\/li><li>Entretiens avec des personnalit\u00e9s influentes du secteur<\/li><li>AMA de Reddit<\/li><li>M\u00eame une simple rencontre pour mieux conna\u00eetre les personnes qui vous suivent et les membres potentiels.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s worth looking into. Events are a great opportunity to connect with your audience. Your readers consider you an influencer and thought leader in your field.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They value what you have to say. So they\u2019ll appreciate getting a glimpse into the \u201creal\u201d you\u00a0while also\u00a0having the opportunity to ask any questions they may have. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Live events help develop trust between you and your readers, showing you\u2019re more than just a faceless author behind a blog. <strong>Tout cela se traduit par un plus grand nombre d'inscriptions et une meilleure fid\u00e9lisation des clients.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il n'a jamais \u00e9t\u00e9 aussi facile d'organiser des \u00e9v\u00e9nements en ligne. Vous pouvez choisir votre m\u00e9thode pr\u00e9f\u00e9r\u00e9e en fonction du type d'\u00e9v\u00e9nement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, MemberPress s'int\u00e8gre parfaitement \u00e0 <a href=\"https:\/\/memberpress.com\/fr\/addons\/crowdcast-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crowdcast<\/a>, un syst\u00e8me de gestion d'\u00e9v\u00e9nements en ligne qui facilite grandement le processus.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Crowdcast-Where-the-world-gathers-1.png\"><img decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Crowdcast-Where-the-world-gathers-1-1024x567.png\" alt=\"Capture d&#039;\u00e9cran de la page d&#039;accueil de Crowdcast\" class=\"wp-image-37795\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Crowdcast-Where-the-world-gathers-1-1024x567.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Crowdcast-Where-the-world-gathers-1-300x166.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Crowdcast-Where-the-world-gathers-1-768x425.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Crowdcast-Where-the-world-gathers-1-1536x851.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Crowdcast-Where-the-world-gathers-1-2048x1134.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Crowdcast-Where-the-world-gathers-1-307x170.png 307w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Crowdcast-Where-the-world-gathers-1-840x465.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Crowdcast-Where-the-world-gathers-1-1216x673.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Crowdcast-Where-the-world-gathers-1-1832x1015.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Crowdcast-Where-the-world-gathers-1-700x388.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Crowdcast-Where-the-world-gathers-1-156x86.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/Crowdcast-Where-the-world-gathers-1-1080x598.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Et si vous voulez quelque chose d'encore plus simple, vous pouvez donner <a href=\"https:\/\/sproutsocial.com\/insights\/twitter-chats\/#:~:text=What%20are%20Twitter%20chats,features%20a%20single%20broad%20topic.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Discussions sur Twitter<\/a> \u00e0 essayer. Il permet \u00e0 vos lecteurs de se connecter avec vous, et entre eux, sous forme de questions-r\u00e9ponses en direct.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_62a255cf5de8f\" href=\"https:\/\/business.twitter.com\/en\/blog\/how-to-promote-your-twitter-chat.html\" rel=\"nofollow\" target=\"_blank\" class=\"button button-blue center\">LIRE &gt;&gt; Comment les discussions sur Twitter peuvent am\u00e9liorer votre strat\u00e9gie d'engagement aupr\u00e8s de votre public<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Les \u00e9v\u00e9nements, c'est bien, mais comment vous aideront-ils \u00e0 convertir vos clients ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imaginons que vous organisiez un webinaire. Apr\u00e8s l'\u00e9v\u00e9nement en direct, vous pouvez proposer un enregistrement de l'\u00e9v\u00e9nement en t\u00e9l\u00e9chargement gratuit pendant une courte p\u00e9riode. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ensuite, il peut \u00eatre d\u00e9plac\u00e9 vers la zone de contenu premium de votre site mon\u00e9tis\u00e9, o\u00f9 seuls les utilisateurs inscrits peuvent y acc\u00e9der. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Non seulement l'\u00e9v\u00e9nement en direct est une excellente vitrine pour pr\u00e9senter ce que vous avez \u00e0 offrir \u00e0 vos utilisateurs, mais l'enregistrement peut \u00e9galement \u00eatre utilis\u00e9 pour <strong>D\u00e9veloppez vos archives de contenu premium<\/strong>. In this way, you\u2019re adding value to your site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement cr\u00e9er du contenu pour accompagner le webinaire ou le chat Twitter, tel que...<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Feuilles de travail<\/li><li>Mod\u00e8les<\/li><li>\u00c9tudes de cas<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Since these resources are only available to members, they\u2019ll encourage people to sign up or upgrade during and after the event.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Freebie_Marketing\"><\/span>Utiliser le marketing gratuit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1194173154.jpg\"><img decoding=\"async\" width=\"816\" height=\"427\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1194173154.jpg\" alt=\"illustration d&#039;une personne ouvrant un cadeau\" class=\"wp-image-37799\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1194173154.jpg 816w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1194173154-300x157.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1194173154-768x402.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1194173154-325x170.jpg 325w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1194173154-700x366.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/iStock-1194173154-156x82.jpg 156w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dans les entreprises traditionnelles, le marketing gratuit est une vieille habitude. Nous avons tous achet\u00e9 un dentifrice accompagn\u00e9 d'un bain de bouche gratuit, essay\u00e9 des \u00e9chantillons gratuits de fromage chez Whole Foods ou d\u00e9gust\u00e9 une entr\u00e9e gratuite avec un plat principal. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But freebie marketing is no longer reserved for offline marketing. Nope, freebie marketing has become a full-fledged power tool in the online marketer\u2019s toolkit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et les cadeaux ne sont plus une surprise. Les gens les attendent. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pensez-y. Gmail vous permet d'envoyer des courriels gratuitement, Twitter et Facebook vous permettent de cr\u00e9er des r\u00e9seaux gratuitement, et YouTube vous permet de t\u00e9l\u00e9charger et de regarder des vid\u00e9os gratuitement. Nous aimons tous les choses gratuites, et vos clients potentiels en feront de m\u00eame.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais ne vous inqui\u00e9tez pas, nous ne vous sugg\u00e9rons pas de donner gratuitement tous vos meilleurs produits. Vous pouvez cr\u00e9er des cadeaux promotionnels en...<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>R\u00e9utilisation d'anciens contenus<\/li><li>Cr\u00e9er des listes de contr\u00f4le ou des mod\u00e8les simples<\/li><li>Mettre en place des paywalls pour offrir gratuitement la premi\u00e8re partie de votre cours, ebook ou strat\u00e9gie<\/li><\/ul>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_62a355a44d520\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-paywall-protected-membership-site-with-memberpress\/\"  target=\"_blank\" class=\"button button-blue center\">LIRE &gt;&gt; Comment cr\u00e9er un site d'adh\u00e9sion prot\u00e9g\u00e9 par un paywall avec MemberPress<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Mais cela ne s'arr\u00eate pas l\u00e0. Vous pouvez m\u00eame proposer un niveau d'adh\u00e9sion enti\u00e8rement gratuit en plus de vos options payantes. Celles-ci peuvent \u00eatre limit\u00e9es dans le temps ou en fonction de la quantit\u00e9 de contenu disponible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t forget <a href=\"https:\/\/memberpress.com\/fr\/blog\/make-money-free-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vous pouvez utiliser MemberPress pour cr\u00e9er des sites d'adh\u00e9sion gratuits.<\/a>, not just paid ones. A free membership tier\u00a0is an excellent way to lower the barrier for potential members who\u2019re still on the fence. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela leur donne la possibilit\u00e9 de parcourir votre site sans risquer leur argent. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s un certain nombre de jours, leur abonnement gratuit prend fin. Ils doivent alors s'inscrire ou passer \u00e0 un niveau sup\u00e9rieur pour continuer \u00e0 acc\u00e9der \u00e0 votre pr\u00e9cieux contenu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Affiliate_or_Referral_Marketing\"><\/span>Utiliser le marketing d'affiliation ou de recommandation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S'il est bien fait, le marketing d'affiliation et de recommandation est un outil puissant pour promouvoir votre site mon\u00e9tis\u00e9. Fondamentalement, ils vous permettent de constituer une \u00e9quipe de vente non salari\u00e9e dont les membres ne sont pay\u00e9s que lorsque vous le faites.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/affiliate-agreement-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/affiliate-agreement-1-1024x576.jpg\" alt=\"illustration d&#039;un affili\u00e9 et d&#039;un vendeur se congratulant\" class=\"wp-image-37800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/affiliate-agreement-1-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/affiliate-agreement-1-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/affiliate-agreement-1-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/affiliate-agreement-1-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/affiliate-agreement-1-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/affiliate-agreement-1-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/affiliate-agreement-1-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/affiliate-agreement-1-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/affiliate-agreement-1-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2015\/11\/affiliate-agreement-1.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que vous puissiez <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-influencers-to-grow-your-membership-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">s'adresser \u00e0 des affili\u00e9s ext\u00e9rieurs tels que des influenceurs<\/a>, <strong>vos propres clients et utilisateurs peuvent faire des affili\u00e9s g\u00e9niaux<\/strong>\u00e9galement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think about it this way: Affiliate and referral marketing are based on trust and reputation. Each of your members made a conscious decision to join your membership site. They\u2019re loyal fans and followers by default.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qui pourrait \u00eatre mieux qualifi\u00e9 pour parler de vos produits ou services que vos propres clients ? Impliquez-les. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They\u2019ll be more than happy to refer your site to friends, family, and clients who might have the same needs or interests as them. In return, you give them a commission. It\u2019s a win-win for everybody.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_62a356e44d521\" href=\"https:\/\/memberpress.com\/fr\/blog\/launch-an-affiliate-program-for-your-membership-site\/\"  target=\"_blank\" class=\"button button-blue center\">LIRE &gt;&gt; Comment lancer un programme d'affiliation pour votre site web mon\u00e9tis\u00e9<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Si vous \u00eates novice en mati\u00e8re de marketing d'affiliation, il peut vous sembler incroyablement compliqu\u00e9 de d\u00e9marrer. Mais ne vous inqui\u00e9tez pas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous utilisez d\u00e9j\u00e0 le plugin MemberPress, vous avez de la chance. MemberPress est l'un des seuls plugins de mon\u00e9tisation WordPress qui s'int\u00e8gre de mani\u00e8re transparente avec son propre outil de marketing d'affiliation, <a href=\"https:\/\/www.easyaffiliate.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Affiliation facile<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WordPress-Affiliate-Plugin-_-Affiliate-Program-Software-_-Easy-Affiliate.png\"><img decoding=\"async\" width=\"1024\" height=\"636\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WordPress-Affiliate-Plugin-_-Affiliate-Program-Software-_-Easy-Affiliate-1024x636.png\" alt=\"Capture d&#039;\u00e9cran du plugin Easy Affiliate\" class=\"wp-image-31663\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WordPress-Affiliate-Plugin-_-Affiliate-Program-Software-_-Easy-Affiliate-1024x636.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WordPress-Affiliate-Plugin-_-Affiliate-Program-Software-_-Easy-Affiliate-300x186.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WordPress-Affiliate-Plugin-_-Affiliate-Program-Software-_-Easy-Affiliate-768x477.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WordPress-Affiliate-Plugin-_-Affiliate-Program-Software-_-Easy-Affiliate-1536x953.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WordPress-Affiliate-Plugin-_-Affiliate-Program-Software-_-Easy-Affiliate-2048x1271.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Easy Affiliate is\u00a0an incredibly versatile plugin that lets you create custom affiliate packages. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, you can create different commission groups depending on who\u2019s doing the referral. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Supposons que vous ayez des membres or, platine et diamant. Vous pourriez \u00e9chelonner la commission de parrainage. Disons 20% pour l'or, 30% pour le platine et 40% pour le diamant. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus un affili\u00e9 g\u00e9n\u00e8re de recommandations, plus il grimpe dans les niveaux du programme. Cela permet alors <strong>encourage vos membres \u00e0 travailler pour obtenir un surclassement<\/strong> \u00e0 un niveau d'adh\u00e9sion sup\u00e9rieur afin d'augmenter leur taux de commission d'affiliation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span>Synth\u00e8se<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ce ne sont l\u00e0 que trois exemples d'excellentes strat\u00e9gies marketing que vous pouvez utiliser pour promouvoir votre site d'adh\u00e9sion. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, you\u2019re free to mix and match your marketing strategies. 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