Les recettes indiquent aux gens ce qu'il faut faire. Les cours leur apprennent \u00e0 cuisiner.<\/em><\/p>

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CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\nToggle<\/span>
Pourquoi les cours fonctionnent-ils pour les cr\u00e9ateurs d'aliments ?<\/a><\/li>
Des id\u00e9es de cours qui marchent<\/a>
1. Cours ax\u00e9s sur la technique<\/a><\/li>
2. Cours ax\u00e9s sur la cuisine<\/a><\/li>
3. Cours ax\u00e9s sur un r\u00e9gime ou un objectif<\/a><\/li>
4. Cours ax\u00e9s sur l'\u00e9quipement<\/a><\/li><\/ul><\/li>
Structurer votre cours<\/a>
Le cadre de base<\/a><\/li>
Exemple de structure de cours de boulangerie<\/a><\/li><\/ul><\/li>
Cr\u00e9ation du contenu du cours<\/a>
Production vid\u00e9o<\/a><\/li>
Mat\u00e9riel d'appui<\/a><\/li>
Questionnaires et devoirs<\/a><\/li><\/ul><\/li>
Mise en place de cours dans MemberPress<\/a>
Cr\u00e9er votre cours<\/a><\/li>
Ajouter de l'interactivit\u00e9<\/a><\/li>
Mod\u00e8les d'acc\u00e8s et de tarification<\/a><\/li><\/ul><\/li>
Fixer le prix de vos cours<\/a><\/li>
Commercialiser vos cours<\/a>
Pr\u00e9-lancement<\/a><\/li>
Lancement<\/a><\/li>
En cours<\/a><\/li><\/ul><\/li>
Quelle est la prochaine \u00e9tape ?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
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Il y a une diff\u00e9rence entre suivre une recette et savoir cuisiner. Les recettes sont des instructions, la cuisine est une comp\u00e9tence. Les cours comblent cette lacune.<\/p>\n\n\n\n
Si vous savez enseigner (ce qui n'est pas le cas de tout le monde, mais ce n'est pas grave), les cours sont un moyen fantastique d'ajouter de la valeur \u00e0 votre adh\u00e9sion \u00e0 un organisme de restauration. <\/p>\n\n\n\n
Ils se vendent plus cher, cr\u00e9ent un engagement plus profond et aident votre public \u00e0 r\u00e9aliser une v\u00e9ritable transformation.<\/p>\n\n\n\n
\u00c0 mon avis, il s'agit de l'un des plus grands d\u00e9fis \u00e0 relever. sous-utilis\u00e9 possibilit\u00e9s de mon\u00e9tisation pour les cr\u00e9ateurs de denr\u00e9es alimentaires<\/a><\/strong>vous enseignez d\u00e9j\u00e0 \u00e0 travers vos recettes, alors pourquoi ne pas le formaliser ?<\/p>\n\n\n\n
\ud83d\udccc Cet article fait partie de notre s\u00e9rie \u00e9tape par \u00e9tape sur la construction d'un site web de nourriture et de recettes r\u00e9ussies. Pour obtenir la feuille de route compl\u00e8te, y compris chaque guide de la s\u00e9rie, commencez ici \ud83d\udc49 Comment cr\u00e9er un site web sur l'alimentation et les recettes<\/a><\/em><\/p>\n\n\n\n
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<\/span>Pourquoi les cours fonctionnent-ils pour les cr\u00e9ateurs d'aliments ?<\/span><\/h2>\n\n\n\n
Valeur per\u00e7ue plus \u00e9lev\u00e9e<\/strong><\/h4>\n\n\n\n
Un cours semble plus substantiel qu'un recueil de recettes. Les gens s'attendent \u00e0 payer plus cher, et c'est ce qu'ils font. J'ai vu des membres du secteur alimentaire demander plus de $200 pour un seul cours qui prenait moins de temps \u00e0 cr\u00e9er qu'un mois de contenu de recettes.<\/p>\n\n\n\n
Approfondissement des comp\u00e9tences<\/strong><\/h4>\n\n\n\n
Regarder quelqu'un expliquer la technique d'un couteau est plus pr\u00e9cieux que de lire sur le sujet. Les cours vous permettent d'enseigner d'une mani\u00e8re qui n'est pas possible avec des recettes.<\/p>\n\n\n\n
L'ach\u00e8vement cr\u00e9e la loyaut\u00e9<\/strong><\/h4>\n\n\n\n
La personne qui termine votre cours de boulangerie a investi du temps et acquis des comp\u00e9tences gr\u00e2ce \u00e0 vos conseils. Cela cr\u00e9e un lien.<\/p>\n\n\n\n
Potentiel de revenus passifs<\/strong><\/h4>\n\n\n\n
Cr\u00e9ez le cours une fois et vendez-le ind\u00e9finiment. Contrairement aux recettes qui n\u00e9cessitent une cr\u00e9ation constante, les cours continuent de rapporter. C'est un mod\u00e8le id\u00e9al pour les cr\u00e9ateurs qui souhaitent s'affranchir du tapis roulant du contenu.<\/p>\n\n\n\n
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<\/span>Des id\u00e9es de cours qui marchent<\/span><\/h2>\n\n\n\n
Tous les sujets de cuisine ne font pas de bons cours. Les meilleurs sujets de cours pr\u00e9sentent les caract\u00e9ristiques suivantes :<\/p>\n\n\n\n
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Une transformation claire :<\/strong> Les \u00e9l\u00e8ves passent de l'incapacit\u00e9 \u00e0 faire quelque chose \u00e0 la capacit\u00e9 de le faire.<\/li>\n\n\n\n
La profondeur est suffisante :<\/strong> Le sujet n\u00e9cessite plus qu'une simple recette ou vid\u00e9o pour \u00eatre ma\u00eetris\u00e9<\/li>\n\n\n\n
Demande du public :<\/strong> Les gens veulent activement apprendre cette comp\u00e9tence<\/li>\n\n\n\n
N\u00e9cessit\u00e9 de se concentrer sur un cr\u00e9neau sp\u00e9cifique :<\/strong> Le cours s'adresse \u00e0 un public clairement d\u00e9fini, confront\u00e9 \u00e0 un probl\u00e8me sp\u00e9cifique. Il ne s'agit pas de \u201ccuisine saine\u201d, mais de \u201crepas v\u00e9g\u00e9taliens riches en prot\u00e9ines pour les mamans d\u00e9bord\u00e9es\u201d.\u201d Plus la niche est sp\u00e9cifique<\/a>, plus il est facile d'attirer les bons \u00e9tudiants et de se d\u00e9marquer sur un march\u00e9 encombr\u00e9.<\/li>\n<\/ul>\n\n\n\n
<\/span>1. Cours ax\u00e9s sur la technique<\/span><\/h3>\n\n\n\n
Principes de base de la cuisine<\/strong><\/h4>\n\n\n\n
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Comp\u00e9tences en mati\u00e8re de couteaux (coupes, s\u00e9curit\u00e9, rapidit\u00e9)<\/li>\n\n\n\n
M\u00e9thodes de cuisson de base (sauter, braiser, r\u00f4tir, griller)<\/li>\n\n\n\n
Renforcement des saveurs (assaisonnement, \u00e9quilibrage, superposition)<\/li>\n\n\n\n
Organisation et mise en place de la cuisine<\/li>\n<\/ul>\n\n\n\n
Techniques sp\u00e9cifiques<\/strong><\/h4>\n\n\n\n
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Cuisson du pain \u00e0 partir de z\u00e9ro<\/li>\n\n\n\n
P\u00e2tes maison<\/li>\n\n\n\n
Fermentation (levain, kimchi, kombucha)<\/li>\n\n\n\n
Science de la p\u00e2tisserie et de la boulangerie<\/li>\n\n\n\n
Ma\u00eetrise des grillades et du fumage<\/li>\n\n\n\n
Cuisson sous vide<\/li>\n<\/ul>\n\n\n\n
Je recommande de commencer par des cours ax\u00e9s sur la technique si vous d\u00e9butez dans ce domaine. Ils pr\u00e9sentent la transformation avant\/apr\u00e8s la plus claire, ce qui les rend plus faciles \u00e0 vendre et plus satisfaisants pour les \u00e9tudiants.<\/p>\n\n\n\n
<\/span>2. Cours ax\u00e9s sur la cuisine<\/span><\/h3>\n\n\n\n
Plong\u00e9es r\u00e9gionales<\/strong><\/h4>\n\n\n\n
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Authentique cuisine tha\u00eflandaise<\/li>\n\n\n\n
Les traditions italiennes en mati\u00e8re de p\u00e2tes<\/li>\n\n\n\n
Sauces m\u00e8res fran\u00e7aises et leurs d\u00e9riv\u00e9s<\/li>\n\n\n\n
Cuisine r\u00e9gionale mexicaine<\/li>\n\n\n\n
L'essentiel de la cuisine japonaise<\/li>\n<\/ul>\n\n\n\n
Cela fonctionne particuli\u00e8rement bien si vous avez une v\u00e9ritable expertise ou un lien patrimonial avec la cuisine. Votre autorit\u00e9 compte ici.<\/p>\n\n\n\n
<\/span>3. Cours ax\u00e9s sur un r\u00e9gime ou un objectif<\/span><\/h3>\n\n\n\n
Transitions de style de vie<\/strong><\/h4>\n\n\n\n
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Camp d'entra\u00eenement de 30 jours \u00e0 la cuisine \u00e0 base de plantes<\/li>\n\n\n\n
Cuisiner pour la sant\u00e9 intestinale<\/li>\n\n\n\n
Alimentation anti-inflammatoire<\/li>\n\n\n\n
La ma\u00eetrise de la pr\u00e9paration des repas pour les semaines charg\u00e9es<\/li>\n<\/ul>\n\n\n\n
Les cours ax\u00e9s sur les objectifs s'appuient sur une motivation d\u00e9j\u00e0 existante. Une personne qui cherche \u201ccours de pr\u00e9paration de repas\u201d est pr\u00eate \u00e0 acheter ; elle a d\u00e9j\u00e0 d\u00e9cid\u00e9 qu'elle avait besoin d'aide.<\/p>\n\n\n\n
<\/span>4. Cours ax\u00e9s sur l'\u00e9quipement<\/span><\/h3>\n\n\n\n
Ma\u00eetrise des outils<\/strong><\/h4>\n\n\n\n
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Instant Pot, du d\u00e9butant \u00e0 l'expert<\/li>\n\n\n\n
Tout pour la friteuse<\/li>\n\n\n\n
Entretien et cuisson de la fonte<\/li>\n\n\n\n
L'essentiel du four hollandais<\/li>\n\n\n\n
Le batteur sur socle, au-del\u00e0 de l'essentiel<\/li>\n<\/ul>\n\n\n\n
Je pense que les cours sur l'\u00e9quipement sont sous-estim\u00e9s. Les gens ach\u00e8tent ces outils, les utilisent deux fois et se sentent coupables. Un cours qui les aide \u00e0 utiliser r\u00e9ellement ce qu'ils poss\u00e8dent ? C'est la solution \u00e0 un vrai probl\u00e8me.<\/p>\n\n\n\n
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<\/span>Structurer votre cours<\/span><\/h2>\n\n\n\n
Un bon cours a un arc clair : d\u00e9but, milieu, fin, avec des progr\u00e8s mesurables en cours de route.<\/p>\n\n\n\n
<\/span>Le cadre de base<\/span><\/h3>\n\n\n\n
Module 1 : Les fondements<\/strong><\/p>\n\n\n\n
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Ce que les \u00e9l\u00e8ves apprendront<\/li>\n\n\n\n
Mat\u00e9riel et ingr\u00e9dients n\u00e9cessaires<\/li>\n\n\n\n
Changements d'\u00e9tat d'esprit (le cas \u00e9ch\u00e9ant)<\/li>\n\n\n\n
Des victoires rapides pour renforcer la confiance<\/li>\n<\/ul>\n\n\n\n
Modules 2-5 : Comp\u00e9tences de base<\/strong><\/p>\n\n\n\n
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Renforcement progressif des comp\u00e9tences<\/li>\n\n\n\n
Chaque module s'appuie sur le pr\u00e9c\u00e9dent<\/li>\n\n\n\n
M\u00e9lange d'enseignement et de recettes pratiques<\/li>\n\n\n\n
Points de contr\u00f4le pour confirmer la compr\u00e9hension<\/li>\n<\/ul>\n\n\n\n
Module final : L'assemblage<\/strong><\/p>\n\n\n\n
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Appliquer tout ce qui a \u00e9t\u00e9 appris<\/li>\n\n\n\n
Recettes plus complexes faisant appel \u00e0 toutes les comp\u00e9tences<\/li>\n\n\n\n
Prochaines \u00e9tapes pour la poursuite de l'apprentissage<\/li>\n\n\n\n
Lien avec la communaut\u00e9 ou soutien<\/li>\n<\/ul>\n\n\n\n
<\/span>Exemple : Structure d'un cours de boulangerie<\/span><\/h3>\n\n\n\n
Module 1 : Les bases du pain<\/strong><\/p>\n\n\n\n
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Comprendre la farine, la levure et l'hydratation<\/li>\n\n\n\n
\u00c9quipement essentiel<\/li>\n\n\n\n
Votre premier pain simple<\/li>\n<\/ul>\n\n\n\n
Module 2 : D\u00e9velopper les comp\u00e9tences en mati\u00e8re de p\u00e2te<\/strong><\/p>\n\n\n\n
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M\u00e9thodes de m\u00e9lange<\/li>\n\n\n\n
P\u00e9trissage et d\u00e9veloppement du gluten<\/li>\n\n\n\n
Comprendre la fermentation<\/li>\n<\/ul>\n\n\n\n
Module 3 : Mise en forme et notation<\/strong><\/p>\n\n\n\n
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Formes de base<\/li>\n\n\n\n
Cr\u00e9er des tensions<\/li>\n\n\n\n
Evaluation de l'expansion et de l'esth\u00e9tique<\/li>\n<\/ul>\n\n\n\n
Module 4 : Cuisson et d\u00e9pannage<\/strong><\/p>\n\n\n\n
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R\u00e9glage du four et vapeur<\/li>\n\n\n\n
Savoir quand le pain est cuit<\/li>\n\n\n\n
Probl\u00e8mes courants et solutions<\/li>\n<\/ul>\n\n\n\n
Module 5 : Au-del\u00e0 des pains de base<\/strong><\/p>\n\n\n\n
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P\u00e2tes enrichies<\/li>\n\n\n\n
Introduction au levain<\/li>\n\n\n\n
Pains sp\u00e9ciaux<\/li>\n<\/ul>\n\n\n\n
Bonus : Recettes de pain<\/strong><\/p>\n\n\n\n
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10 recettes test\u00e9es en appliquant les techniques de cours<\/li>\n<\/ul>\n\n\n\n
Vous voyez comment chaque module s'appuie sur le pr\u00e9c\u00e9dent ? \u00c0 la fin, les \u00e9l\u00e8ves comprennent\u00a0pourquoi<\/em>\u00a0Il ne s'agit pas de suivre aveugl\u00e9ment des recettes, mais d'apprendre \u00e0 faire fonctionner les choses. C'est cette transformation que vous vendez.<\/p>\n\n\n\n
\n\tREAD Comment structurer votre cours en ligne pour une participation maximale ?<\/a>\n<\/div>\n\n\n\n\n
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<\/span>Cr\u00e9ation du contenu du cours<\/span><\/h2>\n\n\n\n
<\/span>Production vid\u00e9o<\/span><\/h3>\n\n\n\n
La vid\u00e9o est le principal support des cours de cuisine. Vous n'avez pas besoin d'une production professionnelle<\/a>, mais vous en avez besoin :<\/p>\n\n\n\n
Qualit\u00e9 vid\u00e9o suffisante :<\/strong><\/p>\n\n\n\n
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Appareil photo stable (tr\u00e9pied indispensable)<\/li>\n\n\n\n
\u00c9clairage ad\u00e9quat (lumi\u00e8re naturelle ou bo\u00eete \u00e0 lumi\u00e8re de base)<\/li>\n\n\n\n
Une vue claire de votre surface de travail<\/li>\n\n\n\n
Les angles multiples facilitent la technique<\/li>\n<\/ul>\n\n\n\n
Un son clair :<\/strong><\/p>\n\n\n\n
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Microphone externe (les micros int\u00e9gr\u00e9s \u00e0 l'appareil photo sont g\u00e9n\u00e9ralement tr\u00e8s mauvais)<\/li>\n\n\n\n
Environnement calme<\/li>\n\n\n\n
Rythme d'\u00e9locution clair<\/li>\n<\/ul>\n\n\n\n
Les bases de l'\u00e9dition :<\/strong><\/p>\n\n\n\n
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R\u00e9duire les erreurs et les temps morts<\/li>\n\n\n\n
Ajouter des superpositions de texte pour les points cl\u00e9s<\/li>\n\n\n\n
Inclure des gros plans des moments importants<\/li>\n\n\n\n
Les vid\u00e9os doivent \u00eatre cibl\u00e9es (10 \u00e0 20 minutes sont g\u00e9n\u00e9ralement suffisantes).<\/li>\n<\/ul>\n\n\n\n
\n\t READ Comment faire de la production vid\u00e9o \u00e0 moindre co\u00fbt<\/a>\n<\/div>\n\n\n\n\n
<\/span>Mat\u00e9riel d'appui<\/span><\/h3>\n\n\n\n
La vid\u00e9o seule ne suffit pas. Inclure :<\/p>\n\n\n\n
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Recettes \u00e9crites<\/strong> pour chaque plat d\u00e9montr\u00e9<\/li>\n\n\n\n
R\u00e9sum\u00e9s des techniques<\/strong> les \u00e9tudiants peuvent se r\u00e9f\u00e9rer<\/li>\n\n\n\n
Listes d'\u00e9quipements<\/strong> avec des recommandations sp\u00e9cifiques<\/li>\n\n\n\n
Listes de courses<\/strong> pour des recettes pratiques<\/li>\n\n\n\n
Guides imprimables<\/strong> pour r\u00e9f\u00e9rence dans la cuisine<\/li>\n<\/ul>\n\n\n\n
<\/span>Questionnaires et devoirs<\/span><\/h3>\n\n\n\n
Les \u00e9l\u00e9ments interactifs am\u00e9liorent les taux d'apprentissage et d'ach\u00e8vement :<\/p>\n\n\n\n
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V\u00e9rifications des connaissances :<\/strong> Des quiz rapides apr\u00e8s chaque module<\/li>\n\n\n\n
Travaux pratiques :<\/strong> \u201cFaites cette recette et partagez vos r\u00e9sultats\u201d<\/li>\n\n\n\n
Soumissions de photos :<\/strong> Les \u00e9l\u00e8ves partagent leurs tentatives pour obtenir un retour d'information<\/li>\n\n\n\n
D\u00e9monstrations de comp\u00e9tences :<\/strong> Vid\u00e9o de l'ex\u00e9cution d'une technique<\/li>\n<\/ul>\n\n\n\nQuiz MemberPress<\/a> vous permet d'ajouter des \u00e9valuations directement dans vos cours. Je recommande de les utiliser \u00e0 la fin des modules techniques. Cela permet aux \u00e9tudiants de confirmer qu'ils ont bien assimil\u00e9 la mati\u00e8re avant de passer \u00e0 la suite.<\/p>\n\n\n\n
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<\/span>Mise en place de cours dans MemberPress<\/span><\/h2>\n\n\n\n
MemberPress Courses est un cours complet syst\u00e8me de gestion de l'apprentissage<\/a> int\u00e9gr\u00e9 dans le plugin.<\/p>\n\n\n\n
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<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">REGARDER >>> Pr\u00e9sentation des cours MemberPRESS APER\u00c7U<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_Your_Course\"><\/span>Cr\u00e9er votre cours<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Assurez-vous d'avoir le <a href=\"https:\/\/memberpress.com\/fr\/docs\/getting-started-with-memberpress-courses\/\" title=\"\">MemberPress Cours compl\u00e9mentaires<\/a> activ\u00e9<\/li>\n\n\n\n<li>Aller \u00e0 <strong>MP Courses > Cours > Ajouter un nouveau<\/strong><\/li>\n\n\n\n<li>Saisissez le titre et la description de votre cours<\/li>\n\n\n\n<li>Ajouter des sections (modules) \u00e0 l'aide de l'onglet Curriculum<\/li>\n\n\n\n<li>Ajouter des le\u00e7ons dans chaque section<\/li>\n\n\n\n<li>Pour chaque le\u00e7on, ajoutez votre vid\u00e9o, votre texte et vos ressources t\u00e9l\u00e9chargeables.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adding_Interactivity\"><\/span>Ajouter de l'interactivit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Quiz<\/strong><\/h4>\n\n\n\n<p>Installez le module compl\u00e9mentaire MemberPress Quizzes. Vous pouvez ajouter des questionnaires \u00e0 la fin des le\u00e7ons ou des modules pour v\u00e9rifier la compr\u00e9hension.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"osgdSwxvQOe7bGPnEkZRDl9rfmj03Wa5FqCzMy8YV\"><div class=\"responsive-video\"><iframe title=\"Comment ajouter un QUIZ \u00e0 un cours MemberPress (Tutoriel complet)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ePnSiX1lu3k?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">REGARDER >> COMMENT CR\u00c9ER UN QUIZ DANS LES COURS MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Missions<\/strong><\/h4>\n\n\n\n<p>Vous voulez que vos \u00e9tudiants soumettent des projets plus approfondis avant de passer ? Ou encourager le contenu g\u00e9n\u00e9r\u00e9 par l'utilisateur ? <\/p>\n\n\n\n<p>Avec le module compl\u00e9mentaire MemberPress assignments, les \u00e9tudiants peuvent t\u00e9l\u00e9charger ou envoyer des liens vers leur projet fini pour que vous puissiez l'\u00e9valuer. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"U9jOvpbXh5GMQA3IdIUfzZAegbmsc0S62BMv0oxyBVgLxwzqf1WrrndjQyW6PFJKewEqCKLRaNEFT7kX4RuG5ZuY1JTHaCPm2t\"><div class=\"responsive-video\"><iframe title=\"Comment ajouter et noter des devoirs dans les cours MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LJssJuPUv24?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Certificats<\/strong><\/h4>\n\n\n\n<p>Le module compl\u00e9mentaire MemberPress Certificats g\u00e9n\u00e8re automatiquement des certificats d'ach\u00e8vement. Pour les cours de cuisine, c'est \u00e9tonnamment motivant ; les gens aiment avoir la preuve qu'ils ont termin\u00e9 quelque chose.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"g4xqvGlAvH8V0rLDin803EbwLGdH6bsVhcX3AuqUtFN9jC5JKedTmxlfONzY2CkX6QYBrpM\"><div class=\"responsive-video\"><iframe title=\"Comment offrir des certificats avec les cours MemberPress (et booster les ventes de cours !)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/BBajlMFf9UE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">REGARDER >>> Comment offrir un certificat pour vos cours MemberPress<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Suivi des progr\u00e8s<\/strong><\/h4>\n\n\n\n<p>MemberPress suit automatiquement l'\u00e9tat d'avancement des \u00e9tudiants dans le cours. Ils peuvent voir leurs progr\u00e8s et vous pouvez voir les taux d'ach\u00e8vement.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"362\" height=\"647\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses.jpg\" alt=\"Suivi des progr\u00e8s dans les cours du MemberPress\" class=\"wp-image-74490\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses.jpg 362w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses-168x300.jpg 168w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses-28x50.jpg 28w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses-95x170.jpg 95w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses-344x614.jpg 344w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses-290x518.jpg 290w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/08\/Progress-Tracking-MemberPress-Courses-87x156.jpg 87w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><figcaption class=\"wp-element-caption\">Suivi des progr\u00e8s dans les cours du MemberPress<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Access_and_Pricing_Models\"><\/span>Mod\u00e8les d'acc\u00e8s et de tarification<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Achat d'un cours autonome<\/strong><\/h4>\n\n\n\n<p>Cr\u00e9ez une adh\u00e9sion sp\u00e9cifique pour ce cours. Paiement unique ($47-297 en fonction de la profondeur), acc\u00e8s \u00e0 vie.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Inclus dans l'abonnement premium<\/strong><\/h4>\n\n\n\n<p>Ajoutez le cours en tant qu'avantage pour les niveaux d'adh\u00e9sion les plus \u00e9lev\u00e9s. C'est un excellent moyen de fid\u00e9liser les participants, qui ne veulent pas perdre l'acc\u00e8s aux cours qu'ils n'ont pas termin\u00e9s.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Approche hybride<\/strong><\/h4>\n\n\n\n<p>Les membres de base peuvent acheter les cours individuellement. Les membres Premium b\u00e9n\u00e9ficient de toutes les formations. Cela cr\u00e9e un chemin de mise \u00e0 niveau naturel.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pricing_Your_Courses\"><\/span>Fixer le prix de vos cours<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le prix du cours d\u00e9pend de la profondeur, de la qualit\u00e9 de la production et de la transformation que vous livrez.<\/p>\n\n\n\n<p><strong>Mini-cours (1-2 heures au total) :<\/strong> $27-47<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une seule technique en point de mire<\/li>\n\n\n\n<li>Mise en \u0153uvre rapide<\/li>\n\n\n\n<li>Point d'entr\u00e9e dans votre enseignement<\/li>\n<\/ul>\n\n\n\n<p><strong>Cours standard (3-6 heures au total) :<\/strong> $67-147<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9veloppement complet des comp\u00e9tences<\/li>\n\n\n\n<li>Modules multiples avec progression<\/li>\n\n\n\n<li>Une transformation significative<\/li>\n<\/ul>\n\n\n\n<p><strong>Cours complets (8 heures et plus) :<\/strong> $197-497<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ma\u00eetrise approfondie d'un sujet<\/li>\n\n\n\n<li>Mat\u00e9riel d'appui complet<\/li>\n\n\n\n<li>Composante communautaire ou de coaching<\/li>\n<\/ul>\n\n\n\n<p><strong>L'adh\u00e9sion \u00e0 l'association est gratuite :<\/strong><strong><br><\/strong>Si les cours sont inclus dans une adh\u00e9sion de $25\/mois, vous \u00eates effectivement pay\u00e9 au fil du temps. Un membre qui reste 6 mois a pay\u00e9 $150 pour l'acc\u00e8s.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_8d0ac43fabc5768907def74affdb1d59\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-price-your-online-course\/\" class=\"button button-blue center\">READ Comment fixer le prix de votre cours en ligne pour en tirer un maximum de profit (7 \u00e9tapes)<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_Your_Courses\"><\/span>Commercialiser vos cours<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pre-Launch\"><\/span>Pr\u00e9-lancement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Envoyez le cours \u00e0 votre liste d'adresses \u00e9lectroniques<\/li>\n\n\n\n<li>Partager les coulisses de la cr\u00e9ation d'un cours<\/li>\n\n\n\n<li>Recueillir des informations sur les \u00e9l\u00e9ments \u00e0 inclure<\/li>\n\n\n\n<li>Cr\u00e9er une liste d'attente<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Launch\"><\/span>Lancement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u00e9quence d'envoi d'e-mails \u00e0 votre liste<\/li>\n\n\n\n<li>Prix sp\u00e9cial de lancement (cr\u00e9e l'urgence)<\/li>\n\n\n\n<li>Primes \u00e0 l'inscription anticip\u00e9e<\/li>\n\n\n\n<li>T\u00e9moignages de b\u00eata-testeurs si disponibles<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ongoing\"><\/span>En cours<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pr\u00e9senter les cours dans des articles de blog pertinents<\/li>\n\n\n\n<li>Afficher le contenu du cours comme option de mise \u00e0 niveau lorsque les visiteurs consultent des recettes gratuites<\/li>\n\n\n\n<li>Inclure dans l'int\u00e9gration des membres<\/li>\n\n\n\n<li>Promouvoir aupr\u00e8s des membres qui ne se sont pas encore inscrits<\/li>\n<\/ul>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_e232cb8eda51925a82f5b397a25649b8\" href=\"https:\/\/memberpress.com\/fr\/blog\/online-courses-attract-students\/\" class=\"button button-blue center\">READ Comment commercialiser votre cours en ligne (50 fa\u00e7ons)<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">Quelle est la prochaine \u00e9tape ?<\/h2>\n\n\n\n<p>Les cours offrent un apprentissage structur\u00e9, mais de nombreux passionn\u00e9s de l'alimentation souhaitent \u00e9galement \u00e9tablir des liens avec la communaut\u00e9. Les forums et les espaces de discussion peuvent apporter une valeur ajout\u00e9e consid\u00e9rable \u00e0 vos membres.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_3309575597ca7d38f4f61cd127ed8ee7\" href=\"https:\/\/memberpress.com\/fr\/blog\/building-community-for-your-food-and-recipe-site\/\" class=\"button button-orange center\">READ Cr\u00e9er une communaut\u00e9 pour votre site de recettes et d'aliments<\/a>\n<\/div>\n\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp\" alt=\"caract\u00e8re cta\" loading=\"lazy\" width=\"379\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1-mobile.webp 449w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp 379w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 449px, 379px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p><strong>Quelle comp\u00e9tence culinaire souhaiteriez-vous le plus acqu\u00e9rir dans le cadre d'un cours ? Partagez dans les commentaires !<\/strong><\/p>\n\n\n\n<p><strong>Si vous avez trouv\u00e9 cet article utile, suivez-nous sur\u00a0<\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/twitter.com\/memberpress\"><strong>X<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a><strong>et\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"><strong>LinkedIn<\/strong><\/a><strong>!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Recipes tell people what to make. Courses teach them how to cook. There\u2019s a difference between following a recipe and actually knowing how to cook. Recipes are instructions; cooking is a skill. Courses bridge that gap. 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