Si vous r\u00e9pondez d\u00e9j\u00e0 aux questions individuelles des quelques \u00e9tudiants qui ont termin\u00e9 votre formation, vous faites d\u00e9j\u00e0 du coaching. C'est juste que vous ne le facturez pas. <\/em>

Voici comment transformer cela en une offre concr\u00e8te, et comment exploiter le contenu de vos cours existants, qu'ils se trouvent sur MemberPress ou ailleurs.<\/em><\/p>

\n
CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\nToggle<\/span>
Pourquoi les cr\u00e9ateurs de formations finissent-ils par vouloir devenir coachs ?<\/a>
Travail non r\u00e9mun\u00e9r\u00e9<\/a><\/li>
Le plafond de la valeur per\u00e7ue<\/a><\/li>
Satisfaction professionnelle<\/a><\/li><\/ul><\/li>
Qu'est-ce qui change r\u00e9ellement quand on passe de l'enseignement au coaching ?<\/a><\/li>
Comment s'y prendre concr\u00e8tement pour changer ?<\/a><\/li>
Questions fr\u00e9quemment pos\u00e9es<\/a><\/li>
En bref<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
\n\n\n\n
<\/span>Pourquoi les cr\u00e9ateurs de formations finissent-ils par vouloir devenir coachs ?<\/span><\/h2>\n\n\n\n
Plusieurs facteurs poussent g\u00e9n\u00e9ralement les gens dans cette direction, et il s'agit souvent de plusieurs facteurs \u00e0 la fois.<\/p>\n\n\n\n
<\/span>Travail non r\u00e9mun\u00e9r\u00e9<\/span><\/h3>\n\n\n\n
Les \u00e9tudiants qui terminent une formation souhaitent souvent aller plus loin que ce que celle-ci leur a apport\u00e9. Ils souhaitent que quelqu'un se penche sur leur situation particuli\u00e8re, et pas seulement sur le cadre g\u00e9n\u00e9ral. <\/p>\n\n\n\n
Quand vous continuez \u00e0 r\u00e9pondre gratuitement \u00e0 cette demande dans votre bo\u00eete de r\u00e9ception, cela ne passe plus pour un geste de g\u00e9n\u00e9rosit\u00e9, mais commence \u00e0 ressembler \u00e0 du travail d'assistance non r\u00e9mun\u00e9r\u00e9.<\/p>\n\n\n\n
<\/span>Le plafond de la valeur per\u00e7ue<\/span><\/h3>\n\n\n\n
Il existe \u00e9galement une limite \u00e0 ce que les gens sont pr\u00eats \u00e0 payer pour du contenu en soi, surtout lorsque les vid\u00e9os gratuites sur YouTube couvrent l'essentiel des notions de base. L'acc\u00e8s \u00e0 vos services, et \u00e0 votre avis sur leur probl\u00e8me sp\u00e9cifique, ne conna\u00eet pas cette limite.<\/p>\n\n\n\n
<\/span>Satisfaction professionnelle<\/span><\/h3>\n\n\n\n
Et pour beaucoup de cr\u00e9ateurs de formations, le coaching consiste avant tout \u00e0 retrouver ce qu\u2019ils aimaient le plus dans leur m\u00e9tier au d\u00e9part : voir quelqu\u2019un obtenir concr\u00e8tement des r\u00e9sultats, plut\u00f4t que de se contenter de cr\u00e9er une formation en esp\u00e9rant qu\u2019elle fasse son effet une fois que les participants se sont d\u00e9connect\u00e9s.<\/p>\n\n\n\n
\n\n\n\n
<\/span>Qu'est-ce qui change r\u00e9ellement quand on passe de l'enseignement au coaching ?<\/span><\/h2>\n\n\n\n
Donner un cours, c'est une relation \u00ab un \u00e0 plusieurs \u00bb. On le cr\u00e9e une seule fois, et il fonctionne aussi bien si une seule personne l'ach\u00e8te que si mille personnes le font.<\/p>\n\n\n\n
Coaching<\/a> qu'il s'agisse d'un accompagnement individuel ou en petit groupe. Cela vous demande d'\u00eatre pr\u00e9sent en temps quasi r\u00e9el : r\u00e9pondre aux questions, vous adapter \u00e0 ce que vit concr\u00e8tement cette personne en particulier, et rep\u00e9rer quand quelqu'un est bloqu\u00e9, plut\u00f4t que de ne s'en rendre compte que trois mois plus tard.<\/p>\n\n\n\n
C'est le compromis que vous faites : moins d'envergure, plus d'interaction. La plupart des cr\u00e9ateurs de cours estiment que cela en vaut la peine pour les \u00e9tudiants qui sont pr\u00eats \u00e0 s'y investir, et continuent \u00e0 proposer le cours tel quel pour tous les autres.<\/p>\n\n\n\n
\n\n\n\n
<\/span>Comment s'y prendre concr\u00e8tement pour changer ?<\/span><\/h2>\n\n\n\n
\n
Regarde un peu qui en redemande d\u00e9j\u00e0<\/strong> \u2013 V\u00e9rifiez votre bo\u00eete de r\u00e9ception, vos messages priv\u00e9s et les commentaires sur les cours pour rep\u00e9rer les questions sp\u00e9cifiques auxquelles vous ne cessez de r\u00e9pondre individuellement. Ces questions constituent en fait un programme d'accompagnement<\/a>, si vous les citez.
<\/li>\n\n\n\n
\u00c9laborez une offre en vous appuyant sur cette lacune<\/strong> \u2013 Choisissez un seul format, soit 1:1 ou par cohorte<\/a>, et de le proposer \u00e0 un prix avoisinant les l'acc\u00e8s que vous accordez<\/strong>, et non le contenu. Une formation $97 et un programme de coaching $500\/mois ne se font pas concurrence. Ils r\u00e9pondent \u00e0 des besoins diff\u00e9rents.
<\/li>\n\n\n\n
Transf\u00e9rez le contenu de votre formation vers une plateforme con\u00e7ue pour r\u00e9pondre \u00e0 ces deux besoins<\/strong> \u2013 Si vos cours se trouvent d\u00e9j\u00e0 dans MemberPress<\/a>, cette partie est simple. Il suffit d'ajouter le CoachKit\u2122<\/a><\/strong> module compl\u00e9mentaire sur ce m\u00eame site, ce qui vous permet de regrouper en un seul endroit le contenu de vos formations et vos programmes de coaching.

Si vos cours se trouvent sur une autre plateforme de gestion de l'apprentissage (LMS), commencez par les transf\u00e9rer<\/a> \u2013 MemberPress int\u00e8gre un outil de migration de cours pour des plateformes telles que LearnDash<\/a>, ce qui vous \u00e9vite de devoir recr\u00e9er manuellement les cours, les quiz et les progr\u00e8s des \u00e9l\u00e8ves.

Une fois que vos cours seront enregistr\u00e9s, CoachKit\u2122 prend en charge l'aspect coaching<\/a>. Cela vous donne :\n
\n
Programmes et promotions<\/strong> \u2013 Regrouper les \u00e9tudiants qui commencent \u00e0 peu pr\u00e8s au m\u00eame moment au sein d'un parcours d'accompagnement commun<\/li>\n\n\n\n
\u00c9tapes importantes et suivi des habitudes<\/strong> \u2013 D\u00e9couvrez qui est dans les temps et qui est \u00e0 la tra\u00eene, et pas seulement qui a pay\u00e9<\/li>\n\n\n\n
Messagerie int\u00e9gr\u00e9e<\/strong> - T\u00e9moignages de clients et de coachs<\/a> sans quitter votre site<\/li>\n\n\n\n
Prise de rendez-vous<\/strong> \u2013 S'int\u00e8gre \u00e0 Calendly<\/a> ou Fixer simplement des rendez-vous<\/a>
<\/li>\n<\/ul>\n<\/li>\n\n\n\n
Faites-en la promotion, ne vous contentez pas de le lancer discr\u00e8tement<\/strong> \u2013 Parlez-en directement \u00e0 vos \u00e9l\u00e8ves actuels, en particulier \u00e0 ceux qui en redemandent d\u00e9j\u00e0. Une offre de coaching rel\u00e9gu\u00e9e sur une page cach\u00e9e n\u2019attirera pas beaucoup de monde.<\/li>\n<\/ol>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Comment mettre en place un programme de coaching en ligne sur WordPress avec CoachKit<strong>\u2122<\/strong> (Tutoriel complet)<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Questions fr\u00e9quemment pos\u00e9es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-ht-blocks-accordion wp-block-hb-accordion\"><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>Q : Dois-je fermer mon cours pour commencer \u00e0 exercer en tant que coach ?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Non. La formation peut continuer \u00e0 servir de point d'entr\u00e9e, et l'accompagnement est propos\u00e9 en parall\u00e8le comme une option pour les \u00e9tudiants qui souhaitent b\u00e9n\u00e9ficier d'un soutien suppl\u00e9mentaire.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>Q : Que faire si mes formations sont d\u00e9j\u00e0 cr\u00e9\u00e9es sur une autre plateforme de gestion de l'apprentissage (LMS), comme LearnDash ?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Le MemberPress int\u00e8gre un <a href=\"https:\/\/memberpress.com\/fr\/docs\/how-to-import-courses-and-lessons-from-another-course-plugin\/\">Migrateur de cours<\/a> qui transf\u00e8re automatiquement vos cours, vos quiz et les donn\u00e9es de vos \u00e9l\u00e8ves, ce qui vous \u00e9vite de tout recr\u00e9er manuellement.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>Q : Dois-je facturer mes services de coaching plus cher que mon cours ?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">En g\u00e9n\u00e9ral, oui. Vous facturez l\u2019acc\u00e8s \u00e0 vos services et \u00e0 votre expertise, et pas seulement le contenu ; c\u2019est pourquoi le prix d\u2019un accompagnement est g\u00e9n\u00e9ralement bien sup\u00e9rieur \u00e0 celui de votre formation.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>Q : Ai-je besoin d'outils distincts pour la gestion des rendez-vous et la communication avec mes clients dans le cadre de mes activit\u00e9s de coaching ?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Pas si <a href=\"https:\/\/memberpress.com\/fr\/docs\/how-to-set-up-memberpress-coachkit\/\">CoachKit\u2122<\/a> s'en charge d\u00e9j\u00e0. Il dispose d'une fonctionnalit\u00e9 de messagerie int\u00e9gr\u00e9e et s'int\u00e8gre \u00e0 des outils de planification tels que <a href=\"https:\/\/memberpress.com\/fr\/addons\/calendly\/\">Calendly<\/a>, afin que les clients et les coachs puissent discuter sans quitter votre site.<\/div><\/div><\/div><div class=\"wp-block-hb-accordion__section\" data-ht-blocks-accordion-block-state=\"closed\"><div class=\"wp-block-hb-accordion__title\"><span>Q : Puis-je organiser des s\u00e9ances de coaching en petits groupes plut\u00f4t qu'en t\u00eate-\u00e0-t\u00eate ?<\/span><\/div><div class=\"wp-block-hb-accordion__content\"><div class=\"wp-block-hb-accordion__contentwrap\">Oui. CoachKit\u2122 prend en charge les cohortes : vous pouvez ainsi regrouper les \u00e9l\u00e8ves qui commencent \u00e0 peu pr\u00e8s au m\u00eame moment au sein d'un programme commun comprenant des \u00e9tapes cl\u00e9s et des bilans, plut\u00f4t que de g\u00e9rer chaque client individuellement.<\/div><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TLDR\"><\/span>En bref<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cr\u00e9ateurs de cours<\/strong> En g\u00e9n\u00e9ral, ils commencent \u00e0 vouloir devenir coachs parce qu\u2019ils r\u00e9pondent d\u00e9j\u00e0 gratuitement \u00e0 des questions individuelles, qu\u2019ils se heurtent \u00e0 un plafond en termes de r\u00e9mun\u00e9ration pour le contenu seul, ou que le fait de ne pas voir leurs \u00e9l\u00e8ves obtenir de r\u00e9els r\u00e9sultats leur manque.<\/li>\n\n\n\n<li>Le coaching est un v\u00e9ritable m\u00e9tier : moins d'\u00e9chelle, plus de contact direct avec chaque personne.<\/li>\n\n\n\n<li>\u00c9laborez une offre de coaching ax\u00e9e sur la lacune sp\u00e9cifique au sujet de laquelle vos meilleurs \u00e9l\u00e8ves ne cessent de vous poser des questions.<\/li>\n\n\n\n<li>Si vos cours se trouvent d\u00e9j\u00e0 dans <strong>MemberPress<\/strong>, ajouter <strong>CoachKit\u2122<\/strong>, et le tour est jou\u00e9. S'ils utilisent une autre plateforme d'apprentissage en ligne (LMS), <strong>migrer<\/strong> les passer d'abord avec le <strong>Migrateur de cours<\/strong>.<\/li>\n\n\n\n<li>La plupart des sites proposent les deux : la formation comme point d'entr\u00e9e, et l'accompagnement personnalis\u00e9 comme niveau sup\u00e9rieur venant s'y ajouter.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous \u00eates pr\u00eat \u00e0 d\u00e9velopper l'activit\u00e9 de coaching au sein de votre entreprise, <strong>MemberPress<\/strong> et <strong>CoachKit\u2122<\/strong> G\u00e9rez vos formations et votre accompagnement depuis une seule et m\u00eame plateforme, que vous partiez de z\u00e9ro ou que vous migriez depuis un autre syst\u00e8me de gestion de l'apprentissage (LMS).<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caract\u00e8re cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez trouv\u00e9 cet article utile, suivez-nous sur <\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/twitter.com\/memberpress\"><strong>X<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a><strong>et <\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"><strong>LinkedIn<\/strong><\/a><strong>!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Passez des formations au coaching sans tout recommencer \u00e0 z\u00e9ro. D\u00e9couvrez comment valoriser votre expertise, transf\u00e9rer vos formations existantes et accompagner vos clients gr\u00e2ce \u00e0 la m\u00e9thode MemberPress.<\/p>","protected":false},"author":73814,"featured_media":82045,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1479],"tags":[1468,1605,190],"class_list":["post-81601","post","type-post","status-publish","format-standard","has-post-thumbnail","category-coaching-site","tag-coaching-business","tag-courses-to-coaching","tag-online-course","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Transition from courses to coaching without starting over. 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