{"id":81712,"date":"2026-08-13T12:13:57","date_gmt":"2026-08-13T16:13:57","guid":{"rendered":"https:\/\/memberpress.com\/?p=81712"},"modified":"2026-08-05T13:24:15","modified_gmt":"2026-08-05T17:24:15","slug":"how-a-piano-teacher-built-a-business-that-runs-itself-and-gave-him-his-mornings-back","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-a-piano-teacher-built-a-business-that-runs-itself-and-gave-him-his-mornings-back\/","title":{"rendered":"Comment un professeur de piano a cr\u00e9\u00e9 une entreprise qui fonctionne toute seule \u2013 et a ainsi retrouv\u00e9 ses matin\u00e9es"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Warren McPherson passe ses matin\u00e9es \u00e0 la salle de sport et avec ses enfants, et non pas derri\u00e8re son bureau. Son \u00e9cole de piano, qui compte aujourd\u2019hui 14 000 \u00e9l\u00e8ves, fonctionne sans qu\u2019il ait besoin d\u2019\u00eatre pr\u00e9sent la plupart du temps. Voici comment il a r\u00e9ussi \u00e0 la d\u00e9velopper ainsi.<\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a7e1d5432f7a\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a7e1d5432f7a\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-a-piano-teacher-built-a-business-that-runs-itself-and-gave-him-his-mornings-back\/#Watch_the_Full_Interview\" >Regardez l'interview dans son int\u00e9gralit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-a-piano-teacher-built-a-business-that-runs-itself-and-gave-him-his-mornings-back\/#It_Started_as_a_Hobby_Not_a_Plan\" >Au d\u00e9part, c'\u00e9tait un passe-temps, pas un projet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-a-piano-teacher-built-a-business-that-runs-itself-and-gave-him-his-mornings-back\/#Why_He_Chose_Membership_Over_Ecommerce\" >Pourquoi il a pr\u00e9f\u00e9r\u00e9 le mod\u00e8le d'abonnement au commerce en ligne<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-a-piano-teacher-built-a-business-that-runs-itself-and-gave-him-his-mornings-back\/#Structure_Is_What_Lets_Warren_Step_Back\" >C'est gr\u00e2ce \u00e0 cette structure que Warren peut prendre du recul<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-a-piano-teacher-built-a-business-that-runs-itself-and-gave-him-his-mornings-back\/#Hes_Not_Adding_Courses_Constantly_and_Thats_the_Point\" >Il n'ajoute pas sans cesse de nouveaux cours, et c'est justement \u00e7a qui compte<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-a-piano-teacher-built-a-business-that-runs-itself-and-gave-him-his-mornings-back\/#A_Well-Oiled_System_and_a_Workday_That_Starts_at_Noon\" >Un syst\u00e8me qui fonctionne comme sur des roulettes, et une journ\u00e9e de travail qui commence \u00e0 midi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-a-piano-teacher-built-a-business-that-runs-itself-and-gave-him-his-mornings-back\/#Full-Time_Since_2019\" >\u00c0 temps plein depuis 2019<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-a-piano-teacher-built-a-business-that-runs-itself-and-gave-him-his-mornings-back\/#Where_to_Find_Warren\" >O\u00f9 trouver Warren ?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">La plupart du temps, Warren McPherson ne commence \u00e0 travailler qu'\u00e0 midi. Il consacre ses matin\u00e9es \u00e0 la salle de sport et \u00e0 ses enfants. <strong>PianoLessonsWithWarren.com<\/strong> enseigne le piano gospel \u00e0 l'oreille \u00e0 des milliers d'\u00e9l\u00e8ves, enti\u00e8rement en ligne, et son activit\u00e9 fonctionne si bien que Warren n'a pas besoin d'\u00eatre devant son ordinateur pour la faire tourner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce genre de libert\u00e9 n'\u00e9tait pas pr\u00e9vu. C'est le r\u00e9sultat d'une seule d\u00e9cision : d\u00e9velopper l'entreprise sous la forme d'un club de membres plut\u00f4t que d'un magasin.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Watch_the_Full_Interview\"><\/span>Regardez l'interview dans son int\u00e9gralit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"mtaR0wQ7c0Jxoy4DnZoMNicS6dM3wBTXWstqTlU9YDxVJeGjXbEAr49uYSz8AgHk5l6evVpHR7qhB\"><div class=\"responsive-video\"><iframe title=\"Ce professeur de piano est pass\u00e9 de l&#039;envoi de DVD par la poste \u00e0 une activit\u00e9 \u00e0 temps plein bas\u00e9e sur un syst\u00e8me d&#039;abonnement (@pianolessonwithwarren)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/G22BolASVRk?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">\u00c0 VOIR &gt;&gt;&gt; Comment un professeur de piano a cr\u00e9\u00e9 une ENTREPRISE DURABLE QUI LUI A PERMIS DE R\u00c9CUP\u00c9RER SES MATIN\u00c9ES<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"It_Started_as_a_Hobby_Not_a_Plan\"><\/span>Au d\u00e9part, c'\u00e9tait un passe-temps, pas un projet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au cours des premi\u00e8res ann\u00e9es, Warren se contentait de publier des vid\u00e9os de piano parce que les gens le lui demandaient. Il n'y accordait pas beaucoup d'importance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEven for the first few years, I treated it as a hobby because I didn't think it could become a main source of income. But I still, even then, never really thought about how I could make this into a long-term career.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il n'y avait pas de plan quinquennal. Il se contentait de r\u00e9pondre aux demandes, une par une, bien avant qu'il ne lui vienne \u00e0 l'esprit que cela pourrait constituer l'int\u00e9gralit\u00e9 de son travail \u2013 sans parler d'un travail qui lui permettrait de retrouver du temps libre.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1480\" height=\"1000\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/08\/PianoLessonsWithWarren.svg\" alt=\"\" class=\"wp-image-81715\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_He_Chose_Membership_Over_Ecommerce\"><\/span>Pourquoi il a pr\u00e9f\u00e9r\u00e9 le mod\u00e8le d'abonnement au commerce en ligne<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 un moment donn\u00e9, Warren a d\u00fb d\u00e9cider comment il souhaitait vendre ce qu'il avait cr\u00e9\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-woocommerce-members-only-store-in-your-membership-site\/\">Commerce \u00e9lectronique<\/a> \u2013 la vente de fichiers \u00e0 t\u00e9l\u00e9charger un par un \u2013 ne correspondait pas aux exigences r\u00e9elles de l'enseignement du piano, et cela impliquait que Warren doive intervenir dans chaque transaction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apprendre \u00e0 jouer d'un instrument, ce n'est pas quelque chose qu'on peut faire par bribes. <strong>Il faut que quelqu'un vous guide dans cette d\u00e9marche<\/strong>, en acqu\u00e9rant progressivement des connaissances dans diff\u00e9rents domaines, dans le bon ordre, et vous profitez ainsi de l'appartenance \u00e0 une communaut\u00e9 de personnes qui poursuivent le m\u00eame objectif.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA lot of people think of music as, \u2018Oh, I just want to learn piano, I need to sit at the piano and figure out what keys to play.' But there's a lot more that goes into learning music \u2013 you need theory, ear training, understanding of chords, technique building. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe diff\u00e9rentes cat\u00e9gories, et le <a href=\"https:\/\/memberpress.com\/fr\/blog\/membership-model\/\">mod\u00e8le d'adh\u00e9sion<\/a> allows me to tie all of those together in a step-by-step method.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He compares it to how school works: \u201cIt's kind of like when you go to school, you do a little math, a little science, a little this, a little that. Music is the same way.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/memberpress.com\/fr\/blog\/faqs-for-starting-a-membership-site\/\">l'adh\u00e9sion<\/a> qu'il int\u00e8gre tout cela dans le programme lui-m\u00eame, au lieu d'accompagner personnellement chaque \u00e9l\u00e8ve dans cette d\u00e9marche.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Structure_Is_What_Lets_Warren_Step_Back\"><\/span>C'est gr\u00e2ce \u00e0 cette structure que Warren peut prendre du recul<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La structure est au c\u0153ur du syst\u00e8me d'adh\u00e9sion de Warren. <a href=\"https:\/\/memberpress.com\/fr\/docs\/member-experience-with-memberpress-circles\/\">Les membres<\/a> savoir <strong>ce qu'il faut travailler, quand le faire et comment savoir quand ils sont pr\u00eats \u00e0 passer \u00e0 l'\u00e9tape suivante<\/strong> \u2013 le tout int\u00e9gr\u00e9 directement dans le chemin lui-m\u00eame.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMy program allows students to know what to practice, when to practice, and hit milestones, so they know when to move on to the next thing, automated, without me telling them.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce mot \u2013 <a href=\"https:\/\/memberpress.com\/fr\/blog\/8-things-you-can-automate-in-your-business\/\">automatis\u00e9<\/a> \u2013 c'est justement l\u00e0 tout l'int\u00e9r\u00eat. C'est ce qui distingue une entreprise qui a besoin de Warren \u00e0 ses c\u00f4t\u00e9s de celle qui n'en a pas besoin.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hes_Not_Adding_Courses_Constantly_and_Thats_the_Point\"><\/span>Il n'ajoute pas sans cesse de nouveaux cours, et c'est justement \u00e7a qui compte<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Warren ne fait qu'ajouter un nouveau <a href=\"https:\/\/memberpress.com\/fr\/docs\/creating-memberpress-courses\/\">cours<\/a> d\u00e9sormais tous les deux mois environ. Les bases sont d\u00e9j\u00e0 pos\u00e9es, il n\u2019a donc pas besoin d\u2019un apport constant de nouveau contenu pour que tout continue de fonctionner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le reste du temps est consacr\u00e9 \u00e0 l'entretien du <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-build-an-online-community\/\">communaut\u00e9<\/a> en direct : organiser des sessions de questions-r\u00e9ponses en direct, animer un \u00ab Club de transcription \u00bb et publier davantage de contenu sur ses quatre cha\u00eenes afin de continuer \u00e0 attirer de nouveaux \u00e9tudiants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThere's different types of content I add outside of just regular courses. I have monthly student video reviews\u2026 I do weekly live calls, group sessions\u2026 I do a Transcription Club, which is all about teaching people the skill to hear a song and figure out everything about it.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And on where the growth keeps coming from: \u201cMy four main platforms are YouTube \u2013 the biggest \u2013 followed by Facebook, then TikTok, then Instagram.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Well-Oiled_System_and_a_Workday_That_Starts_at_Noon\"><\/span>Un syst\u00e8me qui fonctionne comme sur des roulettes, et une journ\u00e9e de travail qui commence \u00e0 midi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Warren a mis en place un syst\u00e8me il y a quelque temps, et aujourd'hui, celui-ci fonctionne tout seul \u2013 c'est pourquoi il n'a pas besoin de se lever t\u00f4t le matin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI don't spend a lot of hours on this in a day. I have a pretty well-oiled system now. In fact, I don't even start working until noon most days. I spend the morning going to the gym, hanging out with my kids.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela tient en partie au plaisir qu\u2019il prend \u00e0 d\u00e9velopper le site lui-m\u00eame. <strong>Warren appr\u00e9cie la flexibilit\u00e9 que lui offre WordPress pour personnaliser les \u00e9l\u00e9ments exactement comme il le souhaite.<\/strong> \u2013 et il utilise <a href=\"https:\/\/memberpress.com\/fr\/docs\/overview-of-using-the-developer-tools\/\">Les outils de d\u00e9veloppement de MemberPress<\/a> pour relier le site \u00e0 une application qu'il a d\u00e9velopp\u00e9e lui-m\u00eame, afin qu'ils fonctionnent comme un seul et m\u00eame syst\u00e8me plut\u00f4t que comme deux entit\u00e9s distinctes assembl\u00e9es \u00e0 la va-vite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI love the ability to customize how everything works, and I do that via plugins\u2026 I definitely use the developer tools add-on, because that's how I'm able to talk to the app \u2013 MemberPress runs the subscription, so I don't go through Apple's system for that.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Full-Time_Since_2019\"><\/span>\u00c0 temps plein depuis 2019 <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Warren a lanc\u00e9 son site 100% en ligne en 2019, \u00e0 peu pr\u00e8s au moment o\u00f9 son fils est n\u00e9. Il ne pouvait plus concilier \u00e0 la fois l'enseignement en pr\u00e9sentiel, les quelque 200 concerts qu'il donnait chaque ann\u00e9e avec son groupe et la gestion de son site web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI don't think I can raise a kid and do all of this \u2013 something's got to go.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le site web est rest\u00e9. Tout le reste a disparu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cGlad I did, because once I was able to focus full-time, I also saw the growth.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis, elle n'a cess\u00e9 de se d\u00e9velopper, <strong>car ce mod\u00e8le d'abonnement lui a permis de cr\u00e9er une entreprise capable de se d\u00e9velopper sans pour autant lui demander davantage de temps en contrepartie.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un passe-temps dont il n'aurait jamais pens\u00e9 qu'il m\u00e8nerait quelque part s'est transform\u00e9 en une activit\u00e9 qui lui a permis de retrouver ses matin\u00e9es \u2013 car il l'a con\u00e7ue sous la forme d'un service d'abonnement plut\u00f4t que d'une boutique, et l'a structur\u00e9e de mani\u00e8re \u00e0 ce qu'elle fonctionne sans qu'il ait besoin d'\u00eatre pr\u00e9sent la plupart du temps.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_to_Find_Warren\"><\/span>O\u00f9 trouver Warren ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Warren enseigne \u00e0 <a href=\"http:\/\/www.pianolessonswithwarren.com\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>PianoLessonsWithWarren.com<\/strong>,<\/a> et vous le trouverez sous le m\u00eame nom \u2013 \u00ab Piano Lessons With Warren \u00bb \u2013 sur <a href=\"https:\/\/www.youtube.com\/@pianolessonwithwarren\" title=\"\">YouTube<\/a>, <a href=\"https:\/\/www.facebook.com\/Pianolessonwithwarren\/\" title=\"\">Facebook<\/a>, <a href=\"https:\/\/www.tiktok.com\/@piano_lesson_with_warren\" title=\"\">TikTok<\/a>et <a href=\"https:\/\/www.instagram.com\/piano_lesson_with_warren\/\" title=\"\">Instagram<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vous envisagez de mettre en place un syst\u00e8me d'abonnement plut\u00f4t que de vendre du contenu ponctuel ?<\/strong> <a href=\"https:\/\/memberpress.com\/fr\/addons\/developer-tools\/\">Outils de d\u00e9veloppement de MemberPress<\/a> Permettez \u00e0 votre site de communiquer avec tout ce que vous d\u00e9veloppez \u00e0 partir de celui-ci, exactement comme Warren connecte sa propre application. <a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\">D\u00e9couvrez ce que MemberPress peut apporter \u00e0 votre site.<\/a><\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caract\u00e8re cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Cette interview vous a plu ? Abonnez-vous \u00e0 la\u00a0<a href=\"https:\/\/www.youtube.com\/@MemberPressPlugin\">Cha\u00eene YouTube de MemberPress<\/a>\u00a0pour d\u00e9couvrir d'autres entretiens avec des propri\u00e9taires de sites d'adh\u00e9sion et des entrepreneurs en ligne qui d\u00e9veloppent leur activit\u00e9 autour de leur passion.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment Warren McPherson a transform\u00e9 un passe-temps en une entreprise prosp\u00e8re fonctionnant sur le mod\u00e8le d'un club priv\u00e9, qui tourne sans qu'il ait besoin d'y consacrer du temps en permanence, gr\u00e2ce \u00e0 MemberPress et WordPress.<\/p>","protected":false},"author":73814,"featured_media":81930,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[792,854],"tags":[1608,1607],"class_list":["post-81712","post","type-post","status-publish","format-standard","has-post-thumbnail","category-courses","category-use-case","tag-memberpress-case-studies","tag-warren-mcpherson","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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