{"id":81950,"date":"2026-10-01T12:44:13","date_gmt":"2026-10-01T16:44:13","guid":{"rendered":"https:\/\/memberpress.com\/?p=81950"},"modified":"2026-09-15T11:06:04","modified_gmt":"2026-09-15T15:06:04","slug":"ai-win-back-lapsed-members","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/ai-win-back-lapsed-members\/","title":{"rendered":"Comment utiliser l'IA pour reconqu\u00e9rir les adh\u00e9rents inactifs"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Un adh\u00e9rent qui r\u00e9silie intentionnellement son adh\u00e9sion apr\u00e8s avoir d\u00e9cid\u00e9 qu'elle ne lui convenait plus et un autre dont l'abonnement expire en raison d'un paiement non effectu\u00e9 ont un point commun : <strong>ils ne sont plus des membres actifs.<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ada6968cd4a3\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ada6968cd4a3\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/ai-win-back-lapsed-members\/#Before_You_Start_Connect_Your_AI_Client_to_MemberPress\" >Avant de commencer : connectez votre client IA \u00e0 MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/ai-win-back-lapsed-members\/#Step_1_Build_a_Clear_List_of_Lapsed_Members\" >\u00c9tape 1 : Dresser une liste pr\u00e9cise des membres dont l'adh\u00e9sion a expir\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/ai-win-back-lapsed-members\/#Step_2_Separate_Voluntary_Cancellations_From_Failed_Payments\" >\u00c9tape 2 : Distinguer les annulations volontaires des paiements non aboutis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/ai-win-back-lapsed-members\/#Step_3_Prioritize_the_Members_Most_Worth_Winning_Back\" >\u00c9tape 3 : Donner la priorit\u00e9 aux membres qu'il est le plus important de reconqu\u00e9rir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/ai-win-back-lapsed-members\/#Step_4_Choose_the_Right_Way_to_Bring_Each_Group_Back\" >\u00c9tape 4 : Choisissez la meilleure fa\u00e7on de ramener chaque groupe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/ai-win-back-lapsed-members\/#Step_5_Put_Your_Win-Back_Plan_in_Place\" >\u00c9tape 5 : Mettez en place votre plan de reconqu\u00eate<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/ai-win-back-lapsed-members\/#You_Stay_in_Control_of_Changes\" >Vous gardez le contr\u00f4le des modifications<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/ai-win-back-lapsed-members\/#Step_6_Use_What_You_Learn_to_Reduce_Future_Churn\" >\u00c9tape 6 : Mettez \u00e0 profit ce que vous avez appris pour r\u00e9duire le taux de d\u00e9sabonnement \u00e0 l'avenir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/ai-win-back-lapsed-members\/#Make_Every_Win-Back_Attempt_More_Informed\" >Mener chaque tentative de reconqu\u00eate en toute connaissance de cause<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Mais pour les reconqu\u00e9rir, il faut adopter des approches tr\u00e8s diff\u00e9rentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le d\u00e9fi consiste \u00e0 d\u00e9terminer <strong>qui est parti, pourquoi il est parti et \u00e0 qui vous devriez vous adresser en premier lieu<\/strong> sans passer des heures \u00e0 fouiller dans les dossiers d'abonnement, les transactions et les donn\u00e9es des adh\u00e9rents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C'est l\u00e0 que l'IA peut apporter son aide.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec <strong>Fondation MemberPress pour l'IA<\/strong>, vous pouvez connecter un assistant IA tel que Claude Desktop \u00e0 votre <a href=\"https:\/\/memberpress.com\/fr\/blog\/faqs-for-starting-a-membership-site\/\">Site MemberPress<\/a> et poser des questions sur vos donn\u00e9es d'adh\u00e9sion dans un langage simple. Au lieu de reconstituer manuellement ce qui s'est pass\u00e9, vous pouvez identifier <a href=\"https:\/\/memberpress.com\/fr\/blog\/membership-cancellations-whats-the-best-policy\/\">abonnements r\u00e9sili\u00e9s<\/a>, enqu\u00eater <a href=\"https:\/\/memberpress.com\/fr\/blog\/failed-payments-how-to-handle-them-in-your-membership-site\/\">paiements \u00e9chou\u00e9s non r\u00e9solus<\/a>, et comparer les membres <a href=\"https:\/\/memberpress.com\/fr\/blog\/does-my-membership-provide-value-and-how-to-fix-it-if-it-doesnt\/\">valeur<\/a> et <a href=\"https:\/\/memberpress.com\/fr\/blog\/membership-engagement\/\">engagement<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et si les autorisations appropri\u00e9es sont activ\u00e9es, l'IA peut \u00e9galement vous aider \u00e0 tirer parti de ces informations, qu'il s'agisse de cr\u00e9er un bon de fid\u00e9lisation ou de g\u00e9rer l'abonnement d'un membre qui revient.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans ce guide, nous allons vous montrer comment utiliser l'IA pour identifier les anciens adh\u00e9rents qui m\u00e9ritent d'\u00eatre cibl\u00e9s, comprendre les raisons possibles de leur d\u00e9part et adopter une strat\u00e9gie plus \u00e9clair\u00e9e pour les reconqu\u00e9rir.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Before_You_Start_Connect_Your_AI_Client_to_MemberPress\"><\/span>Avant de commencer : connectez votre client IA \u00e0 MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour suivre ce guide, vous aurez besoin de la <strong><a href=\"https:\/\/memberpress.com\/fr\/docs\/ai-foundation-overview\/\">Module compl\u00e9mentaire \u00ab AI Foundation \u00bb pour MemberPress<\/a><\/strong> install\u00e9 et actif, ainsi qu\u2019un client IA compatible \u2013 l\u2019application IA que vous utiliserez pour interagir avec <a href=\"https:\/\/memberpress.com\/fr\/features\/\">MemberPress<\/a>, comme Claude Desktop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous souhaitez uniquement consulter et analyser les donn\u00e9es relatives \u00e0 vos adh\u00e9rents, <strong>Lecture seule<\/strong> Il suffit d'y avoir acc\u00e8s. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour certaines des t\u00e2ches que nous aborderons plus tard, notamment <a href=\"https:\/\/memberpress.com\/fr\/docs\/creating-a-coupon\/\">cr\u00e9ation de bons de r\u00e9duction<\/a> ou pour r\u00e9activer des abonnements, vous devrez activer <strong>Acc\u00e8s complet<\/strong> et attribuer les droits d'\u00e9criture correspondants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez g\u00e9rer ces autorisations sous <strong>MemberPress &gt; Param\u00e8tres IA &gt; Param\u00e8tres MCP<\/strong>, puis utilisez le <strong>Assistant de configuration MCP<\/strong> pour connecter votre client IA. MemberPress vous permet de limiter la connexion aux seules autorisations dont il a besoin.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"530\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/MP-ai-foundation-mcp-settings-access-level-1024x530.png\" alt=\"\" class=\"wp-image-82090\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/MP-ai-foundation-mcp-settings-access-level-1024x530.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/MP-ai-foundation-mcp-settings-access-level-300x155.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/MP-ai-foundation-mcp-settings-access-level-768x398.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/MP-ai-foundation-mcp-settings-access-level-50x26.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/MP-ai-foundation-mcp-settings-access-level-1536x796.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/MP-ai-foundation-mcp-settings-access-level-2048x1061.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/MP-ai-foundation-mcp-settings-access-level-328x170.png 328w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/MP-ai-foundation-mcp-settings-access-level-840x435.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/MP-ai-foundation-mcp-settings-access-level-1216x630.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/MP-ai-foundation-mcp-settings-access-level-1832x949.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/MP-ai-foundation-mcp-settings-access-level-700x363.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/MP-ai-foundation-mcp-settings-access-level-156x81.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/MP-ai-foundation-mcp-settings-access-level-1080x559.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour conna\u00eetre la proc\u00e9dure compl\u00e8te de connexion, suivez nos instructions <a href=\"https:\/\/memberpress.com\/fr\/docs\/setting-up-claude-desktop-with-memberpress\/\">Guide \u00e9tape par \u00e9tape pour configurer Claude Desktop avec MemberPress<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Build_a_Clear_List_of_Lapsed_Members\"><\/span>\u00c9tape 1 : Dresser une liste pr\u00e9cise des membres dont l'adh\u00e9sion a expir\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Commencez par d\u00e9finir les personnes que vous souhaitez cibler dans le cadre de votre campagne de reconqu\u00eate. Si vous s\u00e9lectionnez tous les anciens membres que vous avez jamais eus, vous risquez de devoir passer au crible des ann\u00e9es de donn\u00e9es qui ne sont plus d'aucune utilit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une p\u00e9riode r\u00e9cente vous offre un point de d\u00e9part plus facile \u00e0 appr\u00e9hender :<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u201d Dressez la liste de tous les membres dont l'abonnement a \u00e9t\u00e9 r\u00e9sili\u00e9 ou a expir\u00e9 au cours des 90 derniers jours. \u00bb<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Votre assistant IA peut fonctionner sur l'ensemble de vos <a href=\"https:\/\/memberpress.com\/fr\/docs\/mcp-tools-reference\/\">Donn\u00e9es relatives aux abonnements et aux transactions MemberPress<\/a> pour identifier les membres qui correspondent \u00e0 la demande.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_37_35-AM-1024x768.png\" alt=\"\" class=\"wp-image-82091\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_37_35-AM-1024x768.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_37_35-AM-300x225.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_37_35-AM-768x576.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_37_35-AM-50x38.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_37_35-AM-227x170.png 227w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_37_35-AM-819x614.png 819w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_37_35-AM-912x684.png 912w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_37_35-AM-1373x1030.png 1373w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_37_35-AM-691x518.png 691w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_37_35-AM-156x117.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_37_35-AM-1080x810.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_37_35-AM.png 1448w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La p\u00e9riode de 90 jours n'est pas une r\u00e8gle. Un site proposant un nombre important d'abonnements pourrait se limiter aux 30 derniers jours pour une campagne de courte dur\u00e9e, tandis qu'un site enregistrant moins de r\u00e9siliations pourrait remonter jusqu'\u00e0 six mois en arri\u00e8re.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement demander les informations dont vous aurez besoin par la suite :<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u201d Pour chaque membre, indiquez la date d'adh\u00e9sion, la date de r\u00e9siliation ou d'expiration, ainsi que son adresse e-mail. \u00bb<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Vous disposez ainsi d'une liste exploitable plut\u00f4t que d'une vaste base de donn\u00e9es d'anciens clients, avec suffisamment d'informations contextuelles pour commencer \u00e0 comprendre ce qu'il est advenu de chaque compte.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Separate_Voluntary_Cancellations_From_Failed_Payments\"><\/span>\u00c9tape 2 : Distinguer les annulations volontaires des paiements non aboutis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ensuite, distinguez les adh\u00e9rents qui semblent avoir choisi de se d\u00e9sinscrire de ceux dont l'adh\u00e9sion a pris fin \u00e0 la suite d'un probl\u00e8me de paiement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Demandez :<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u201d Parmi mes membres dont l'adh\u00e9sion a expir\u00e9, lesquels ont r\u00e9sili\u00e9 volontairement leur adh\u00e9sion, et lesquels ont vu leur adh\u00e9sion expirer en raison d'un paiement non effectu\u00e9 ? \u00bb<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Concentrez-vous ensuite sur les probl\u00e8mes de paiement non r\u00e9solus :<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u201d Montrez-moi les paiements ayant \u00e9chou\u00e9 qui n\u2019ont jamais \u00e9t\u00e9 r\u00e9gl\u00e9s. \u00bb<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">AI Foundation permet d'analyser les transactions ayant \u00e9chou\u00e9 sur une p\u00e9riode donn\u00e9e et de les ventiler par adh\u00e9sion ou par passerelle de paiement, ce qui vous aide \u00e0 identifier les membres qui ont peut-\u00eatre quitt\u00e9 le service en raison d'un \u00e9chec de facturation plut\u00f4t que parce qu'ils souhaitaient se d\u00e9sinscrire.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_38_47-AM-1024x768.png\" alt=\"\" class=\"wp-image-82092\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_38_47-AM-1024x768.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_38_47-AM-300x225.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_38_47-AM-768x576.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_38_47-AM-50x38.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_38_47-AM-227x170.png 227w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_38_47-AM-819x614.png 819w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_38_47-AM-912x684.png 912w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_38_47-AM-1373x1030.png 1373w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_38_47-AM-691x518.png 691w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_38_47-AM-156x117.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_38_47-AM-1080x810.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_38_47-AM.png 1448w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette distinction change la donne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un membre dont le paiement n'a pas \u00e9t\u00e9 trait\u00e9 peut simplement avoir besoin d'aide pour mettre \u00e0 jour ses informations de facturation ou r\u00e9activer son abonnement. MemberPress permet d\u00e9j\u00e0 aux membres dont le paiement est en retard de mettre \u00e0 jour leurs informations de paiement depuis la page de leur compte, dans les configurations de paiement prises en charge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une personne qui a d\u00e9lib\u00e9r\u00e9ment annul\u00e9 son engagement aura sans doute besoin d'un \u00e9l\u00e9ment qui l'incite \u00e0 reconsid\u00e9rer sa d\u00e9cision, comme une offre plus adapt\u00e9e, un rappel des changements intervenus ou une prise de contact plus personnalis\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et si les informations disponibles ne permettent pas de d\u00e9terminer clairement la raison, ne forcez pas le membre \u00e0 entrer dans l'une ou l'autre de ces cat\u00e9gories. Conservez-le dans une <strong>inconnu<\/strong> groupe jusqu'\u00e0 ce que vous disposiez de plus d'informations.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Prioritize_the_Members_Most_Worth_Winning_Back\"><\/span>\u00c9tape 3 : Donner la priorit\u00e9 aux membres qu'il est le plus int\u00e9ressant de reconqu\u00e9rir<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si votre liste est encore assez longue, utilisez les donn\u00e9es MemberPress pour d\u00e9terminer \u00e0 qui vous devez accorder la priorit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Commencez par les membres qui ont les ant\u00e9c\u00e9dents financiers les plus solides :<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u201d Quels sont les anciens membres qui pr\u00e9sentaient la valeur \u00e0 vie la plus \u00e9lev\u00e9e avant leur r\u00e9siliation ? \u00bb<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Pour comparer les membres entre eux, votre assistant IA peut analyser l'historique des transactions afin d'identifier ceux qui ont g\u00e9n\u00e9r\u00e9 le plus de chiffre d'affaires avant de quitter le programme. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MemberPress int\u00e8gre \u00e9galement une analyse de la valeur \u00e0 vie, qui estime la valeur et la dur\u00e9e de l'abonnement par adh\u00e9sion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement aller au-del\u00e0 du chiffre d'affaires :<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u201d Y avait-il parmi mes anciens membres des personnes tr\u00e8s actives juste avant leur d\u00e9part ? \u00bb<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">L'analyse de l'engagement propos\u00e9e par MemberPress permet d'examiner des indicateurs tels que la fr\u00e9quence des transactions, le statut de l'abonnement et l'activit\u00e9 r\u00e9cente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela peut vous donner un autre indice sur les points \u00e0 privil\u00e9gier, surtout si une personne semblait active peu avant la fin de son adh\u00e9sion.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_47_40-AM-1024x768.png\" alt=\"\" class=\"wp-image-82093\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_47_40-AM-1024x768.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_47_40-AM-300x225.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_47_40-AM-768x576.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_47_40-AM-50x38.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_47_40-AM-227x170.png 227w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_47_40-AM-819x614.png 819w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_47_40-AM-912x684.png 912w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_47_40-AM-1373x1030.png 1373w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_47_40-AM-691x518.png 691w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_47_40-AM-156x117.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_47_40-AM-1080x810.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-12_47_40-AM.png 1448w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e9rifiez ensuite si les r\u00e9siliations se concentrent parmi les personnes qui ont adh\u00e9r\u00e9 \u00e0 peu pr\u00e8s \u00e0 la m\u00eame p\u00e9riode :<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u201d Regroupez mes annulations par mois d'inscription. Quelle cohorte compte le plus grand nombre de membres dont l'abonnement a expir\u00e9 ? \u00bb<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">L'analyse par cohorte regroupe les membres en fonction de leur mois d'inscription et compare les taux de fid\u00e9lisation, les r\u00e9siliations et le chiffre d'affaires entre ces groupes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces signaux ne garantissent pas qu\u2019une personne reviendra. Ils vous aident simplement \u00e0 consacrer votre temps et votre budget de reconqu\u00eate aux cas o\u00f9 il pourrait y avoir une raison plus valable de prendre contact en premier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 partir de l\u00e0, vous pourrez d\u00e9terminer quel type d'offre ou d'action de sensibilisation est le plus adapt\u00e9 \u00e0 chaque groupe.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Choose_the_Right_Way_to_Bring_Each_Group_Back\"><\/span>\u00c9tape 4 : Choisissez la bonne m\u00e9thode pour ramener chaque groupe<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez d\u00e9sormais mettre \u00e0 profit ce que vous avez appris pour d\u00e9terminer comment aborder chaque groupe. Une r\u00e9duction peut s'av\u00e9rer efficace pour certains anciens adh\u00e9rents, mais elle ne r\u00e9soudra pas toutes les raisons qui ont conduit \u00e0 la r\u00e9siliation de leur adh\u00e9sion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Paiements \u00e9chou\u00e9s non r\u00e9solus :<\/strong> Concentrez-vous sur l'aide \u00e0 apporter au membre pour qu'il corrige ses informations de facturation ou r\u00e9active son abonnement.<\/li>\n\n\n\n<li><strong>Annulations li\u00e9es au prix :<\/strong> Si les retours indiquent que le co\u00fbt \u00e9tait le probl\u00e8me, une remise sur le renouvellement pourrait les inciter \u00e0 reconsid\u00e9rer leur d\u00e9cision.<\/li>\n\n\n\n<li><strong>Membres ayant \u00e9t\u00e9 actifs par le pass\u00e9 ou membres de grande valeur :<\/strong> Il peut \u00eatre judicieux de multiplier les contacts personnalis\u00e9s, surtout si vous avez des informations pertinentes \u00e0 partager, telles que du nouveau contenu, des avantages ou des am\u00e9liorations apport\u00e9es depuis leur d\u00e9part.<\/li>\n\n\n\n<li><strong>Les membres qui sont partis avant d'en avoir vraiment profit\u00e9 :<\/strong> Une p\u00e9riode d'essai prolong\u00e9e ou une br\u00e8ve prolongation de l'acc\u00e8s pourrait leur offrir une nouvelle occasion de d\u00e9couvrir l'abonnement.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Veillez \u00e0 ne pas consid\u00e9rer les donn\u00e9es du compte comme une preuve de la motivation d'une personne. Une date de r\u00e9siliation, l'historique des paiements ou la courte dur\u00e9e d'un abonnement peuvent vous fournir des informations utiles, mais ne vous indiquent pas n\u00e9cessairement pourquoi le membre s'est d\u00e9sabonn\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous recueillez des commentaires sur les annulations, utilisez-les en compl\u00e9ment des donn\u00e9es MemberPress que vous avez collect\u00e9es. Et si vous avez besoin d'autres id\u00e9es pour la campagne elle-m\u00eame, consultez notre guide sur <a href=\"https:\/\/memberpress.com\/fr\/blog\/ways-to-win-back-lapsed-members\/\">r\u00e9cup\u00e9rer les membres qui se sont d\u00e9sinscrits<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous avez d\u00e9fini votre approche, vous pouvez passer de la phase de d\u00e9cision concernant l'offre \u00e0 celle de sa mise en place.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Put_Your_Win-Back_Plan_in_Place\"><\/span>\u00c9tape 5 : Mettez en place votre plan de reconqu\u00eate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous aurez choisi la bonne approche, votre assistant IA pourra vous aider \u00e0 accomplir certaines des t\u00e2ches MemberPress n\u00e9cessaires pour reconqu\u00e9rir un membre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous proposez une r\u00e9duction, par exemple, essayez :<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u201d Cr\u00e9er un bon de fid\u00e9lisation 20% pour mon abonnement Pro. \u00bb<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez d\u00e9finir le montant de la r\u00e9duction et l'abonnement auquel elle s'applique, plut\u00f4t que de cr\u00e9er un bon de r\u00e9duction g\u00e9n\u00e9ral que vous devrez configurer par la suite.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-01_11_50-AM-1024x768.png\" alt=\"Interface utilisateur de l&#039;assistant IA affichant un projet de coupon de fid\u00e9lisation pour l&#039;abonnement Pro avec le code WELCOME-BACK-20 et une r\u00e9duction de 20%\" class=\"wp-image-82094\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-01_11_50-AM-1024x768.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-01_11_50-AM-300x225.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-01_11_50-AM-768x576.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-01_11_50-AM-50x38.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-01_11_50-AM-227x170.png 227w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-01_11_50-AM-819x614.png 819w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-01_11_50-AM-912x684.png 912w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-01_11_50-AM-1373x1030.png 1373w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-01_11_50-AM-691x518.png 691w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-01_11_50-AM-156x117.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-01_11_50-AM-1080x810.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-01_11_50-AM.png 1448w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si la personne est pr\u00eate \u00e0 revenir, vous pouvez \u00e9galement lui demander :<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u201d Reprendre l'abonnement de ce membre. \u00bb<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">La r\u00e9activation d'un abonnement n'est pas trait\u00e9e de la m\u00eame mani\u00e8re qu'une r\u00e9siliation ou une suspension, car elle annule une modification ant\u00e9rieure. Cela signifie qu'elle peut \u00eatre effectu\u00e9e sans l'\u00e9tape de confirmation suppl\u00e9mentaire requise pour les op\u00e9rations irr\u00e9versibles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pourriez \u00e9galement envisager d'accorder un peu plus de temps \u00e0 un membre qui revient, \u00e0 titre d'incitation :<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u201d Prolongez de deux semaines l\u2019acc\u00e8s de ce membre qui revient, en guise de geste de bienvenue. \u00bb<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Dans ce cas, la modification propos\u00e9e s'affiche d'abord en aper\u00e7u afin que vous puissiez la v\u00e9rifier avant de la valider.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-01_16_27-AM-1024x768.png\" alt=\"Aper\u00e7u de la bo\u00eete de dialogue \u00ab Prolongation de l&#039;acc\u00e8s \u00bb pour la membre Jessica Martinez, indiquant la nouvelle date de fin, le 14 juillet 2025, et une prolongation de 14 jours (non appliqu\u00e9e).\" class=\"wp-image-82095\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-01_16_27-AM-1024x768.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-01_16_27-AM-300x225.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-01_16_27-AM-768x576.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-01_16_27-AM-50x38.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-01_16_27-AM-227x170.png 227w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-01_16_27-AM-819x614.png 819w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-01_16_27-AM-912x684.png 912w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-01_16_27-AM-1373x1030.png 1373w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-01_16_27-AM-691x518.png 691w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-01_16_27-AM-156x117.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-01_16_27-AM-1080x810.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-01_16_27-AM.png 1448w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"You_Stay_in_Control_of_Changes\"><\/span>Vous gardez le contr\u00f4le des modifications<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI Foundation ne donne pas \u00e0 un assistant connect\u00e9 une libert\u00e9 illimit\u00e9e pour modifier votre site. Les droits d'\u00e9criture sont accord\u00e9s s\u00e9par\u00e9ment, et les modifications sont pr\u00e9visualis\u00e9es avant d'\u00eatre appliqu\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les op\u00e9rations plus sensibles, telles que les annulations et les remboursements, sont soumises \u00e0 des exigences de confirmation suppl\u00e9mentaires. MemberPress offre \u00e9galement aux administrateurs la possibilit\u00e9 de suspendre les \u00e9critures destructrices si n\u00e9cessaire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour en savoir plus sur ces mesures de protection, consultez le <a href=\"https:\/\/memberpress.com\/fr\/docs\/ai-foundation-safety-measures\/\">Mesures de s\u00e9curit\u00e9 de l'AI Foundation<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela vous permet de confier les t\u00e2ches courantes li\u00e9es \u00e0 la fid\u00e9lisation de la client\u00e8le \u00e0 votre assistant IA, tout en gardant le contr\u00f4le sur les modifications effectivement apport\u00e9es \u00e0 votre site.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_6_Use_What_You_Learn_to_Reduce_Future_Churn\"><\/span>\u00c9tape 6 : Mettez \u00e0 profit ce que vous avez appris pour r\u00e9duire le taux de d\u00e9sabonnement \u00e0 l'avenir<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les informations que vous recueillez au cours d'une campagne de reconqu\u00eate peuvent \u00e9galement mettre en \u00e9vidence certains aspects de votre base d'adh\u00e9rents qui m\u00e9ritent d'\u00eatre examin\u00e9s de plus pr\u00e8s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Posez des questions plus g\u00e9n\u00e9rales, telles que :<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u201d Quelle formule d'abonnement pr\u00e9sente le taux de d\u00e9sabonnement le plus \u00e9lev\u00e9 ? \u00bb<\/strong><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u201d Combien de temps les abonn\u00e9s restent-ils g\u00e9n\u00e9ralement avant de r\u00e9silier leur abonnement ? \u00bb<\/strong><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u201d Quels sont les groupes d'inscrits qui pr\u00e9sentent le taux de fid\u00e9lisation le plus faible ? \u00bb<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Les outils de reporting d'AI Foundation permettent de comparer les taux de r\u00e9siliation entre les diff\u00e9rents abonnements, de calculer le d\u00e9lai moyen avant la r\u00e9siliation d'un abonn\u00e9 et d'afficher les taux de fid\u00e9lisation et le chiffre d'affaires par cohorte d'inscription.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-02_01_54-AM-1024x768.png\" alt=\"Tableau de bord de l&#039;assistant IA comportant deux volets : \u00ab Comparaison des abonnements \u00bb et \u00ab Cohortes d&#039;inscription \u00bb, pr\u00e9sentant des donn\u00e9es sur le taux de d\u00e9sabonnement, la fid\u00e9lisation et des informations cl\u00e9s (mises en \u00e9vidence en rouge\/vert).\" class=\"wp-image-82096\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-02_01_54-AM-1024x768.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-02_01_54-AM-300x225.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-02_01_54-AM-768x576.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-02_01_54-AM-50x38.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-02_01_54-AM-227x170.png 227w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-02_01_54-AM-819x614.png 819w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-02_01_54-AM-912x684.png 912w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-02_01_54-AM-1373x1030.png 1373w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-02_01_54-AM-691x518.png 691w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-02_01_54-AM-156x117.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-02_01_54-AM-1080x810.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ChatGPT-Image-Aug-20-2026-02_01_54-AM.png 1448w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imaginons qu'une association perde r\u00e9guli\u00e8rement des adh\u00e9rents au cours des premiers mois. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela vous donne un axe pr\u00e9cis \u00e0 explorer : l'exp\u00e9rience d'int\u00e9gration permet-elle de d\u00e9finir des attentes r\u00e9alistes ? Les membres ont-ils suffisamment rapidement acc\u00e8s au contenu ou aux avantages pour lesquels ils se sont inscrits ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ou bien vous constaterez peut-\u00eatre qu'une cohorte d'inscrits a affich\u00e9 un taux de r\u00e9tention nettement sup\u00e9rieur \u00e0 celui d'une autre. En comparant les changements intervenus entre ces deux p\u00e9riodes \u2013 qu'il s'agisse de votre offre, de votre processus d'int\u00e9gration ou de la communication avec vos membres \u2013, vous pourriez identifier un \u00e9l\u00e9ment qui m\u00e9rite d'\u00eatre test\u00e9 \u00e0 nouveau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consid\u00e9rez ces r\u00e9sultats comme <strong>des indices, pas des conclusions<\/strong>. Les donn\u00e9es peuvent vous indiquer o\u00f9 un changement s'est produit, mais elles n'expliquent pas toujours pourquoi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si ces chiffres laissent entrevoir un probl\u00e8me de fid\u00e9lisation plus g\u00e9n\u00e9ral, notre guide sur <a href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-retention\/\">strat\u00e9gies de fid\u00e9lisation des membres<\/a> peut vous aider \u00e0 d\u00e9terminer les prochains points \u00e0 am\u00e9liorer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'objectif est de sortir de cette campagne avec bien plus qu'une simple liste de personnes \u00e0 contacter : vous devriez \u00e9galement avoir une meilleure id\u00e9e des situations dans lesquelles il serait possible d'\u00e9viter de futures r\u00e9siliations.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_Every_Win-Back_Attempt_More_Informed\"><\/span>Mener chaque tentative de reconqu\u00eate en toute connaissance de cause<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il n'est jamais garanti de pouvoir reconqu\u00e9rir un adh\u00e9rent qui s'est d\u00e9sinscrit. Mais vous pouvez prendre de meilleures d\u00e9cisions quant aux personnes \u00e0 contacter, \u00e0 ce qu'il convient de leur proposer et au moment o\u00f9 cela vaut la peine d'essayer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est l\u00e0 le v\u00e9ritable avantage de l'utilisation de l'IA avec MemberPress : au lieu de consid\u00e9rer chaque ancien membre comme un simple nom parmi d'autres sur la m\u00eame liste de diffusion, vous pouvez vous appuyer sur les informations d\u00e9j\u00e0 disponibles au sein de votre entreprise d'adh\u00e9sion et adapter votre r\u00e9ponse en cons\u00e9quence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et quand quelqu\u2019un est pr\u00eat \u00e0 revenir, vous avez d\u00e9j\u00e0 fait le n\u00e9cessaire pour faciliter sa prochaine \u00e9tape.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00eat \u00e0 l'essayer ? <a href=\"https:\/\/memberpress.com\/fr\/blog\/ai-foundation\/\">En savoir plus sur MemberPress AI Foundation<\/a> et connectez votre client IA pr\u00e9f\u00e9r\u00e9 \u00e0 MemberPress.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous pouviez poser une seule question \u00e0 vos donn\u00e9es MemberPress concernant vos membres ayant cess\u00e9 leur adh\u00e9sion, quelle serait-elle ? Faites-le-nous savoir dans les commentaires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez trouv\u00e9 cet article utile, suivez-nous sur\u00a0<\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/twitter.com\/memberpress\"><strong>X<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a><strong>et\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"><strong>LinkedIn<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment utiliser MemberPress AI Foundation pour identifier les membres inactifs, mettre en \u00e9vidence les tendances de d\u00e9sabonnement, hi\u00e9rarchiser vos actions de relance et mettre en place des strat\u00e9gies plus efficaces pour les reconqu\u00e9rir.<\/p>","protected":false},"author":87865,"featured_media":82152,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1475],"tags":[1611,1610],"class_list":["post-81950","post","type-post","status-publish","format-standard","has-post-thumbnail","category-retention-and-loyalty","tag-memberpress-ai-foundation","tag-win-back-members","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how to use MemberPress AI Foundation to win back lapsed members, uncover churn patterns, and prioritize outreach.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Sarah O\"\/>\n\t<meta name=\"keywords\" content=\"memberpress ai foundation,win back members\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/ai-win-back-lapsed-members\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.2.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How To Use AI to Win Back Lapsed Members\" \/>\n\t\t<meta property=\"og:description\" content=\"Learn how to use MemberPress AI Foundation to win back lapsed members, uncover churn patterns, and prioritize outreach.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/fr\/blog\/ai-win-back-lapsed-members\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/How-To-Use-AI-to-Win-Back-Lapsed-Members.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/How-To-Use-AI-to-Win-Back-Lapsed-Members.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-10-01T16:44:13+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-09-15T15:06:04+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How To Use AI to Win Back Lapsed Members\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Learn how to use MemberPress AI Foundation to win back lapsed members, uncover churn patterns, and prioritize outreach.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/How-To-Use-AI-to-Win-Back-Lapsed-Members.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/ai-win-back-lapsed-members\\\/#blogposting\",\"name\":\"How To Use AI to Win Back Lapsed Members\",\"headline\":\"How To Use AI to Win Back Lapsed Members\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/sarahcaseproof-com\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/How-To-Use-AI-to-Win-Back-Lapsed-Members.png\",\"width\":1480,\"height\":832,\"caption\":\"MemberPress blog thumbnail titled 'Win Back Lapsed Members' with the subline 'A step-by-step way to identify, prioritize, and win back members using AI,' beside a smiling man working on a laptop at a table with coffee.\"},\"datePublished\":\"2026-10-01T12:44:13-04:00\",\"dateModified\":\"2026-09-15T11:06:04-04:00\",\"inLanguage\":\"fr-FR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/ai-win-back-lapsed-members\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/ai-win-back-lapsed-members\\\/#webpage\"},\"articleSection\":\"Retention and Loyalty, memberpress ai foundation, win back members\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/ai-win-back-lapsed-members\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/retention-and-loyalty\\\/#listItem\",\"name\":\"Retention and Loyalty\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/retention-and-loyalty\\\/#listItem\",\"position\":2,\"name\":\"Retention and Loyalty\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/retention-and-loyalty\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/ai-win-back-lapsed-members\\\/#listItem\",\"name\":\"How To Use AI to Win Back Lapsed Members\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/ai-win-back-lapsed-members\\\/#listItem\",\"position\":3,\"name\":\"How To Use AI to Win Back Lapsed Members\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/retention-and-loyalty\\\/#listItem\",\"name\":\"Retention and Loyalty\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/ai-win-back-lapsed-members\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/ai-win-back-lapsed-members\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\",\"https:\\\/\\\/www.g2.com\\\/products\\\/memberpress\\\/reviews\",\"https:\\\/\\\/www.trustpilot.com\\\/review\\\/memberpress.com\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/sarahcaseproof-com\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/sarahcaseproof-com\\\/\",\"name\":\"Sarah O\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/ai-win-back-lapsed-members\\\/#authorImage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/76a7174972795c7f46a9686b7c847aa3.jpg?ver=1792465888\",\"width\":96,\"height\":96,\"caption\":\"Sarah O\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/ai-win-back-lapsed-members\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/ai-win-back-lapsed-members\\\/\",\"name\":\"How To Use AI to Win Back Lapsed Members\",\"description\":\"Learn how to use MemberPress AI Foundation to win back lapsed members, uncover churn patterns, and prioritize outreach.\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/ai-win-back-lapsed-members\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/sarahcaseproof-com\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/sarahcaseproof-com\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/How-To-Use-AI-to-Win-Back-Lapsed-Members.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/ai-win-back-lapsed-members\\\/#mainImage\",\"width\":1480,\"height\":832,\"caption\":\"MemberPress blog thumbnail titled 'Win Back Lapsed Members' with the subline 'A step-by-step way to identify, prioritize, and win back members using AI,' beside a smiling man working on a laptop at a table with coffee.\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/ai-win-back-lapsed-members\\\/#mainImage\"},\"datePublished\":\"2026-10-01T12:44:13-04:00\",\"dateModified\":\"2026-09-15T11:06:04-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How To Use AI to Win Back Lapsed Members<\/title>\n\n","aioseo_head_json":{"title":"Comment utiliser l'IA pour reconqu\u00e9rir les adh\u00e9rents inactifs","description":"D\u00e9couvrez comment utiliser MemberPress AI Foundation pour reconqu\u00e9rir les membres inactifs, identifier les tendances en mati\u00e8re de d\u00e9sabonnement et hi\u00e9rarchiser vos actions de relance.","canonical_url":"https:\/\/memberpress.com\/fr\/blog\/ai-win-back-lapsed-members\/","robots":"max-image-preview:large","keywords":"memberpress ai foundation,win back members","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/fr\/blog\/ai-win-back-lapsed-members\/#blogposting","name":"How To Use AI to Win Back Lapsed Members","headline":"How To Use AI to Win Back Lapsed Members","author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/sarahcaseproof-com\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/How-To-Use-AI-to-Win-Back-Lapsed-Members.png","width":1480,"height":832,"caption":"MemberPress blog thumbnail titled 'Win Back Lapsed Members' with the subline 'A step-by-step way to identify, prioritize, and win back members using AI,' beside a smiling man working on a laptop at a table with coffee."},"datePublished":"2026-10-01T12:44:13-04:00","dateModified":"2026-09-15T11:06:04-04:00","inLanguage":"fr-FR","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/ai-win-back-lapsed-members\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/blog\/ai-win-back-lapsed-members\/#webpage"},"articleSection":"Retention and Loyalty, memberpress ai foundation, win back members"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/fr\/blog\/ai-win-back-lapsed-members\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/fr\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/retention-and-loyalty\/#listItem","name":"Retention and Loyalty"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/retention-and-loyalty\/#listItem","position":2,"name":"Retention and Loyalty","item":"https:\/\/memberpress.com\/fr\/blog\/category\/retention-and-loyalty\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/ai-win-back-lapsed-members\/#listItem","name":"How To Use AI to Win Back Lapsed Members"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/ai-win-back-lapsed-members\/#listItem","position":3,"name":"How To Use AI to Win Back Lapsed Members","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/retention-and-loyalty\/#listItem","name":"Retention and Loyalty"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/fr\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/fr\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/fr\/blog\/ai-win-back-lapsed-members\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/fr\/blog\/ai-win-back-lapsed-members\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/","https:\/\/www.g2.com\/products\/memberpress\/reviews","https:\/\/www.trustpilot.com\/review\/memberpress.com"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/fr\/blog\/author\/sarahcaseproof-com\/#author","url":"https:\/\/memberpress.com\/fr\/blog\/author\/sarahcaseproof-com\/","name":"Sarah O","image":{"@type":"ImageObject","@id":"https:\/\/memberpress.com\/fr\/blog\/ai-win-back-lapsed-members\/#authorImage","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/76a7174972795c7f46a9686b7c847aa3.jpg?ver=1792465888","width":96,"height":96,"caption":"Sarah O"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/fr\/blog\/ai-win-back-lapsed-members\/#webpage","url":"https:\/\/memberpress.com\/fr\/blog\/ai-win-back-lapsed-members\/","name":"How To Use AI to Win Back Lapsed Members","description":"Learn how to use MemberPress AI Foundation to win back lapsed members, uncover churn patterns, and prioritize outreach.","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/fr\/blog\/ai-win-back-lapsed-members\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/sarahcaseproof-com\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/sarahcaseproof-com\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/How-To-Use-AI-to-Win-Back-Lapsed-Members.png","@id":"https:\/\/memberpress.com\/fr\/blog\/ai-win-back-lapsed-members\/#mainImage","width":1480,"height":832,"caption":"MemberPress blog thumbnail titled 'Win Back Lapsed Members' with the subline 'A step-by-step way to identify, prioritize, and win back members using AI,' beside a smiling man working on a laptop at a table with coffee."},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/ai-win-back-lapsed-members\/#mainImage"},"datePublished":"2026-10-01T12:44:13-04:00","dateModified":"2026-09-15T11:06:04-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/fr\/#website","url":"https:\/\/memberpress.com\/fr\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"MemberPress","og:type":"article","og:title":"How To Use AI to Win Back Lapsed Members","og:description":"Learn how to use MemberPress AI Foundation to win back lapsed members, uncover churn patterns, and prioritize outreach.","og:url":"https:\/\/memberpress.com\/fr\/blog\/ai-win-back-lapsed-members\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/How-To-Use-AI-to-Win-Back-Lapsed-Members.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/How-To-Use-AI-to-Win-Back-Lapsed-Members.png","og:image:width":1480,"og:image:height":832,"article:published_time":"2026-10-01T16:44:13+00:00","article:modified_time":"2026-09-15T15:06:04+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How To Use AI to Win Back Lapsed Members","twitter:description":"Learn how to use MemberPress AI Foundation to win back lapsed members, uncover churn patterns, and prioritize outreach.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/How-To-Use-AI-to-Win-Back-Lapsed-Members.png"},"aioseo_meta_data":{"post_id":"81950","title":null,"description":"D\u00e9couvrez comment utiliser MemberPress AI Foundation pour reconqu\u00e9rir les membres inactifs, identifier les tendances en mati\u00e8re de d\u00e9sabonnement et hi\u00e9rarchiser vos actions de relance.","keywords":null,"keyphrases":{"focus":{"keyphrase":"win back lapsed members","score":60,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":4},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"score":3,"maxScore":9,"error":1},"keywordDensity":{"score":0,"type":"low","maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-10-01 16:46:23","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":null,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":{"subject":"","preview":"","content":""},"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-08-06 16:44:13","updated":"2026-10-01 16:46:23","focus_keyword":"win back lapsed members","additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/retention-and-loyalty\/\" title=\"Retention and Loyalty\">Retention and Loyalty<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tHow To Use AI to Win Back Lapsed Members\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr\/"},{"label":"Retention and Loyalty","link":"https:\/\/memberpress.com\/fr\/blog\/category\/retention-and-loyalty\/"},{"label":"How To Use AI to Win Back Lapsed Members","link":"https:\/\/memberpress.com\/fr\/blog\/ai-win-back-lapsed-members\/"}],"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/81950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/87865"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=81950"}],"version-history":[{"count":13,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/81950\/revisions"}],"predecessor-version":[{"id":82172,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/81950\/revisions\/82172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/82152"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=81950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=81950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=81950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}