{"id":82603,"date":"2026-10-06T12:46:50","date_gmt":"2026-10-06T16:46:50","guid":{"rendered":"https:\/\/memberpress.com\/?p=82603"},"modified":"2026-09-17T11:16:03","modified_gmt":"2026-09-17T15:16:03","slug":"classic-baseball-broadcasts","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/classic-baseball-broadcasts\/","title":{"rendered":"L'IA a fait chuter son trafic. Il a donc d\u00e9cid\u00e9 de se lancer dans un mod\u00e8le d'abonnement \u00e0 la place."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em><strong>Tom Hannon a pass\u00e9 des ann\u00e9es \u00e0 d\u00e9velopper un site consacr\u00e9 \u00e0 l'histoire du baseball, qui en est venu \u00e0 enregistrer des millions de visites par mois \u2014 avant de voir la recherche par IA lui ravir discr\u00e8tement la majeure partie de ce trafic. <\/strong><\/em><br><br><em><strong>Sa r\u00e9ponse a \u00e9t\u00e9 de cr\u00e9er un espace auquel les lecteurs paient pour adh\u00e9rer, plut\u00f4t qu'un simple lieu de passage.<\/strong><\/em><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac544b6c8fa6\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac544b6c8fa6\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/classic-baseball-broadcasts\/#Watch_the_Full_Interview\" >Regardez l'interview dans son int\u00e9gralit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/classic-baseball-broadcasts\/#When_Your_Traffic_Model_Stops_Working%E2%80%A6\" >Quand votre mod\u00e8le de trafic ne fonctionne plus\u2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/classic-baseball-broadcasts\/#%E2%80%A6_Build_Something_Worth_Paying_For\" >\u2026 Cr\u00e9ez quelque chose qui vaille la peine d'\u00eatre pay\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/classic-baseball-broadcasts\/#What_MemberPress_Runs_Behind_the_Scenes\" >Ce qui fait fonctionner MemberPress en coulisses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/classic-baseball-broadcasts\/#The_Parts_that_are_Still_Hard\" >Les aspects qui restent difficiles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/classic-baseball-broadcasts\/#Where_AI_Fits_Now\" >La place de l'IA aujourd'hui<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Watch_the_Full_Interview\"><\/span>Regardez l'interview dans son int\u00e9gralit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"go\"><div class=\"responsive-video\"><iframe title=\"L&#039;IA a fait chuter son trafic, alors il a transform\u00e9 sa passion en site d&#039;abonnement (@ThisDayInBaseball)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/T2oeRV9x3Wg?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tom Hannon a \u00e9t\u00e9 entrepreneur toute sa vie professionnelle : \u00e0 10 ans, il distribuait des journaux, ce qui est devenu une v\u00e9ritable entreprise \u00e0 20 ans, puis il s'est consacr\u00e9 pendant pr\u00e8s de 30 ans \u00e0 l'\u00e9dition et \u00e0 la distribution de magazines. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il a cr\u00e9\u00e9 cette m\u00eame entreprise de distribution \u00e0 trois reprises : il l'a vendue en 1997, l'a relanc\u00e9e en 2000, l'a revendue en 2006, l'a relanc\u00e9e \u00e0 nouveau en 2012, puis l'a vendue une derni\u00e8re fois en 2017. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il sait \u00e0 quoi cela ressemble lorsqu'un mod\u00e8le \u00e9conomique arrive en fin de vie. Il a vu la situation se reproduire avec son propre site de contenu, et cette fois-ci, c'est l'IA qui en \u00e9tait la cause.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_Your_Traffic_Model_Stops_Working%E2%80%A6\"><\/span>Quand votre mod\u00e8le de trafic ne fonctionne plus\u2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En 2018, apr\u00e8s qu'une blessure l'a contraint \u00e0 quitter le secteur de la distribution, Tom a lanc\u00e9 <em><a href=\"https:\/\/thisdayinbaseball.com\/\" title=\"\">Ce jour-l\u00e0 dans l'histoire du baseball.<\/a><\/em> Ce site repose sur un principe simple : quelle que soit la date du jour, vous y trouverez tout ce qui s'est pass\u00e9 ce jour-l\u00e0 dans l'histoire du baseball. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7a a march\u00e9. Des millions de visites par mois, plus de 100 000 liens entrants, des ann\u00e9es de recherche derri\u00e8re chaque page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans ce cas <a href=\"https:\/\/memberpress.com\/fr\/blog\/google-proof-case-study-blending-for-good\/\" title=\"\">La recherche par IA a eu lieu<\/a>. \u201c Je suis pass\u00e9 de plusieurs millions de visites par mois \u00e0 cent mille \u201d, explique Tom. \u201c L\u2019IA a compl\u00e8tement boulevers\u00e9 ce mod\u00e8le. \u00c7a ne sert \u00e0 rien d\u2019avoir un site web pr\u00e9sentant des objets historiques, car quoi que vous y publiiez, l\u2019IA va de toute fa\u00e7on vous le voler. \u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le ralentissement s'est amplifi\u00e9 pendant quelques ann\u00e9es, puis a connu une chute vertigineuse en novembre et d\u00e9cembre derniers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c Le vrai probl\u00e8me, c\u2019est qu\u2019il n\u2019y a aucun moyen de mon\u00e9tiser son contenu si l\u2019on n\u2019a pas suffisamment de trafic \u201d, explique-t-il. \u201c Avec les revenus publicitaires, que l\u2019on utilise la publicit\u00e9 programmatique ou autre, il faut un trafic \u00e9norme pour gagner vraiment de l\u2019argent. C\u2019est presque impossible, \u00e0 moins d\u2019\u00eatre quelqu\u2019un comme MrBeast. \u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est un probl\u00e8me auquel sont actuellement confront\u00e9s de nombreux \u00e9diteurs. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tom a estim\u00e9 que la solution r\u00e9sidait dans un projet parall\u00e8le qu\u2019il d\u00e9veloppait d\u00e9j\u00e0 depuis des ann\u00e9es : une entreprise o\u00f9 les utilisateurs paient directement pour acc\u00e9der au service, plut\u00f4t qu\u2019une entreprise dont la survie d\u00e9pend enti\u00e8rement de ce qu\u2019un moteur de recherche (ou un mod\u00e8le d\u2019IA) d\u00e9cide de lui transmettre. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%A6_Build_Something_Worth_Paying_For\"><\/span>\u2026 Cr\u00e9ez quelque chose qui vaille la peine d'\u00eatre pay\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ce projet parall\u00e8le, c'est <a href=\"https:\/\/www.classicbaseballbroadcasts.com\/\" title=\"\">\u00c9missions classiques de baseball<\/a>: un site r\u00e9serv\u00e9 aux abonn\u00e9s, articul\u00e9 autour d'une archive audio de v\u00e9ritables retransmissions de matchs de baseball, remontant \u00e0 plusieurs d\u00e9cennies. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"673\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-1024x673.png\" alt=\"Capture d&#039;\u00e9cran de la page d&#039;accueil du site classicbaseballbroadcasts.com\" class=\"wp-image-82733\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-1024x673.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-300x197.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-768x504.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-50x33.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-1536x1009.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-2048x1345.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-259x170.png 259w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-840x552.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-1041x684.png 1041w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-1568x1030.png 1568w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-700x460.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-156x102.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/10\/ClassicBaseball1-1080x709.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Le site est organis\u00e9 de mani\u00e8re \u00e0 permettre aux membres d'effectuer des recherches par joueur, \u00e9quipe, stade ou date. Il propose des milliers d'heures d'\u00e9missions historiques, issues d'enregistrements offerts, du site archive.org et d'anciennes collections.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tom a commenc\u00e9 \u00e0 le construire vers 2019, motiv\u00e9 en partie par le fait d'avoir vu son propre p\u00e8re (un fan de baseball de longue date) se retrouver dans une r\u00e9sidence-services sans rien \u00e0 faire. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puis il a transform\u00e9 ce projet personnel en une offre pour laquelle les gens \u00e9taient pr\u00eats \u00e0 payer, mois apr\u00e8s mois.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il lui a fallu plusieurs essais pour y arriver. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c J\u2019ai essay\u00e9 de le faire uniquement sur un site WordPress, sans v\u00e9ritable produit d\u2019abonnement, et \u00e7a s\u2019est av\u00e9r\u00e9 incroyablement difficile \u201d, explique Tom. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il a ensuite test\u00e9 Teachable, Soundwise, Private Podcast et Mighty Networks. Aucune de ces plateformes n'\u00e9tait con\u00e7ue pour g\u00e9rer de v\u00e9ritables biblioth\u00e8ques audio que les membres pourraient parcourir et dans lesquelles ils pourraient effectuer des recherches, plut\u00f4t que de se contenter d'\u00e9couter des fichiers en streaming dans un flux. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c J'ai travers\u00e9 bien des \u00e9preuves pour en arriver l\u00e0 o\u00f9 j'en suis aujourd'hui \u201d, dit-il. Il a finalement cr\u00e9\u00e9 le site sur WordPress avec <strong>MemberPress<\/strong> en ex\u00e9cutant la couche d'adh\u00e9sion, et c'est l\u00e0 que \u00e7a a finalement fonctionn\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"vQd69NMq3mcFhJOCLA2uzRS5n0uxotL9w4af1Vw8HrDiPef6vzDxjb4IBTWXloBpr0SnTC1qyhFUjgiJk\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er un site d&#039;adh\u00e9sion WordPress avec MemberPress (Tutoriel)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VnPcdZgMhsk?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">REGARDER &gt;&gt; APPRENDRE COMMENT CONSTRUIRE UN SITE D'ADH\u00c9SION AVEC MEMBERPRESS DANS CE TUTORIEL COMPLET<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_MemberPress_Runs_Behind_the_Scenes\"><\/span>Ce qui fait fonctionner MemberPress en coulisses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'interface utilisateur est d\u00e9velopp\u00e9e \u00e0 l'aide de Divi et d'Advanced Custom Fields, et s'appuie sur une base de donn\u00e9es contenant des milliers d'heures de contenu. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cliquez sur un match pour acc\u00e9der au stade, aux commentateurs et \u00e0 tous les joueurs pr\u00e9sents sur le terrain, chacun disposant de ses propres archives audio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais ce qui d\u00e9termine si une personne peut y avoir acc\u00e8s, et comment elle paie pour ce privil\u00e8ge, c'est <a href=\"http:\/\/memberpress.com\/fr\/\" title=\"\">MemberPress.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les membres se connectent \u00e0 leur compte pour acc\u00e9der au contenu, envoyer une demande d'assistance, parcourir les archives et g\u00e9rer leur abonnement mensuel ou annuel, avec un essai gratuit de 7 jours pour commencer. \u201c Nous avons essay\u00e9 de rendre cette exp\u00e9rience vraiment simple \u201d, explique Tom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deux fonctionnalit\u00e9s se sont notamment r\u00e9v\u00e9l\u00e9es \u00eatre de v\u00e9ritables moteurs de croissance pour lui. \u201c J'utilise le <a href=\"https:\/\/memberpress.com\/fr\/blog\/introducing-memberpress-gifting\/\" title=\"\">option \u00ab cadeau \u00bb<\/a> et j'ai un <a href=\"https:\/\/memberpress.com\/fr\/blog\/corporate-membership-accounts-and-how-to-price-them\/\" title=\"\">adh\u00e9sion d'entreprise,<\/a>\u201d dit Tom. Et c'est justement \u00e0 la gestion de l'entreprise qu'il consacre d\u00e9sormais l'essentiel de son \u00e9nergie. \u00bb. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plut\u00f4t que d'attendre que les personnes s'inscrivent \u00e0 titre individuel, il vend directement ses archives aux \u00e9tablissements d'h\u00e9bergement pour personnes \u00e2g\u00e9es, qui les proposent comme activit\u00e9 aux r\u00e9sidents ; ce canal lui a d\u00e9j\u00e0 permis de d\u00e9crocher plusieurs contrats. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c Mon v\u00e9ritable objectif ici (m\u00eame si j\u2019adorerais Joe Baseball, cet homme de 50 ans qui veut \u00e9couter les matchs des Boston Braves de 1957), c\u2019est de percer dans le secteur des r\u00e9sidences-services g\u00e9r\u00e9es par des entreprises \u201d, explique-t-il. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il s'agit d'un canal B2B que la plupart des sites d'adh\u00e9sion g\u00e9r\u00e9s par un seul fondateur n'envisagent jamais de mettre en place, et qui existe parce que MemberPress disposait d'une structure de comptes permettant de le prendre en charge.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"VSUH2OMxjtpeuKCyqR35\"><div class=\"responsive-video\"><iframe title=\"Comment offrir des comptes d&#039;entreprise avec MemberPress (Tutoriel)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Ad0Sl2MLwrE?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>watch &gt;&gt; comment permettre aux utilisateurs de cr\u00e9er des sous-comptes dans memberpress<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Parts_that_are_Still_Hard\"><\/span>Les aspects qui restent difficiles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tom ne cache pas ce qui reste encore \u00e0 r\u00e9gler. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Environ 90% de nouveaux membres proviennent de sa newsletter quotidienne envoy\u00e9e par e-mail ; un abonn\u00e9 qui souhaite \u00e9couter une \u00e9mission mise en avant b\u00e9n\u00e9ficie d'un acc\u00e8s de deux semaines avant de se heurter \u00e0 un mur payant. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sur 200 nouveaux abonn\u00e9s \u00e0 la newsletter, environ trois deviennent des membres payants et deux restent apr\u00e8s la p\u00e9riode d'essai gratuite. Il estime que ce chiffre est l\u00e9g\u00e8rement sup\u00e9rieur \u00e0 la moyenne, ce qui signifie tout de m\u00eame que la newsletter g\u00e9n\u00e8re l'essentiel du chiffre d'affaires. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le trafic organique et celui provenant de Facebook compl\u00e8tent le reste, mais ces deux sources ont diminu\u00e9, \u00e0 moins qu'il ne paie pour les dynamiser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais la le\u00e7on la plus importante est celle sur laquelle il revient sans cesse. \u201c Le revenu passif, \u00e7a n\u2019existe pas. C\u2019est une absurdit\u00e9 \u201d, affirme-t-il. \u201c Le processus de vente n\u2019est pas lin\u00e9aire. Il se d\u00e9roule par \u00e0-coups, d\u2019une mani\u00e8re \u00e0 laquelle on ne s\u2019attend pas. \u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il a \u00e9galement d\u00fb se retenir de concevoir des installations selon ses propres go\u00fbts plut\u00f4t que selon ceux de ses adh\u00e9rents. \u2019 Je suis moi-m\u00eame passionn\u00e9 d'histoire du baseball et il y a des aspects de cette histoire que j'adore, mais je dois \u00eatre \u00e0 l'\u00e9coute des clients. \u201c<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_AI_Fits_Now\"><\/span>La place de l'IA aujourd'hui<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La relation de Tom avec l'IA est plus complexe que le simple fait de dire \u201c \u00e7a a d\u00e9truit mon entreprise \u201d. Il utilise aujourd'hui Claude pour ses recherches, gr\u00e2ce \u00e0 une int\u00e9gration dans sa messagerie \u00e9lectronique. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et il a \u00e9galement suivi de pr\u00e8s les travaux men\u00e9s par MemberPress dans ce domaine. \u201c<a href=\"https:\/\/memberpress.com\/fr\/blog\/ai-foundation\/\" title=\"\">Je sais que MemberPress a r\u00e9cemment fait la m\u00eame chose : le MCP<\/a>\u201d \u201c, dit-il. \u201d Je ne m\u2019en suis pas encore vraiment servi pour moi-m\u00eame, mais ce sont vraiment les principales choses que j\u2019utilise. \u00bb <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il n\u2019utilise pas ChatGPT. Ce qu\u2019il refuse, c\u2019est de laisser l\u2019IA r\u00e9diger les articles d\u2019archives elle-m\u00eame. Lorsqu\u2019il r\u00e9digeait les articles de \u201c This Day in Baseball \u201d, il allait rechercher le lanceur adverse, les conditions m\u00e9t\u00e9o, une ancienne citation tir\u00e9e du match, plut\u00f4t que de se contenter des faits bruts. \u00ab Ce que j\u2019essaie vraiment de faire, c\u2019est de proposer des articles authentiques aux lecteurs, et l\u2019IA n\u2019y parvient pas vraiment \u00bb, explique-t-il.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est sur le point de terminer un livre lui aussi. Il s'agit d'un ouvrage de r\u00e9f\u00e9rence intitul\u00e9 \u201c Ce jour-l\u00e0 dans le baseball \u201d, organis\u00e9 \u00e9quipe par \u00e9quipe et directement reli\u00e9 au site : ainsi, chaque date renvoie directement \u00e0 la page de la retransmission ou du joueur sur Classic Baseball Broadcasts. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Le mod\u00e8le de trafic de Tom a \u00e9t\u00e9 balay\u00e9 par la recherche bas\u00e9e sur l'IA pratiquement du jour au lendemain. Ce qui l'a remplac\u00e9 n'\u00e9tait pas un <strong>plus grand <\/strong>op\u00e9ration sur le contenu, mais une <strong>plus petit <\/strong>d'une part, fond\u00e9 sur des relations directes et des revenus r\u00e9currents plut\u00f4t que sur le nombre de pages vues. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous cr\u00e9ez quelque chose pour lequel les gens seraient pr\u00eats \u00e0 payer pour y adh\u00e9rer, <a href=\"https:\/\/memberpress.com\/fr\/features\/\">Les outils de gestion des adh\u00e9sions et des comptes d'entreprise de MemberPress<\/a> sont con\u00e7ues pour g\u00e9rer \u00e0 la fois le volet grand public et le volet B2B de cette activit\u00e9. Les projets actuels portent sur la <a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\">page de tarification<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez retrouver Tom et les archives \u00e0 l'adresse suivante : <a href=\"https:\/\/www.classicbaseballbroadcasts.com\/\" title=\"\">\u00c9missions classiques de baseball<\/a>, ou prendre contact avec lui <a href=\"https:\/\/www.linkedin.com\/in\/thomasphannonjr\" title=\"\">directement sur LinkedIn<\/a>. Il dit qu'il est ravi de parler de baseball, d'affaires, ou des deux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Vous souhaitez d\u00e9couvrir d'autres entrepreneurs comme celui-ci ? <a href=\"https:\/\/www.youtube.com\/@MemberPressPlugin\" title=\"\"><strong>Abonnez-vous \u00e0 notre cha\u00eene YouTube<\/strong> <\/a>pour le reste de notre <strong><a href=\"https:\/\/memberpress.com\/fr\/blog\/tag\/founder-series\/\" title=\"\">S\u00e9rie \u00ab Cr\u00e9ateurs d'entreprise \u00bb<\/a><\/strong>, o\u00f9 nous nous entretenons avec des chefs d\u2019entreprise en ligne pour savoir comment ils se sont lanc\u00e9s, ce qui fonctionne et ce qu\u2019ils ont appris au fil du temps.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Tom Hannon spent years building a baseball history site into millions of monthly views \u2014 then watched AI search quietly take most of that traffic away. His answer was building something readers pay to belong to, instead of something they just pass through. 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