{"id":8336,"date":"2015-12-03T02:00:58","date_gmt":"2015-12-03T09:00:58","guid":{"rendered":"https:\/\/memberpress.com\/?p=8336"},"modified":"2022-06-27T17:15:27","modified_gmt":"2022-06-27T23:15:27","slug":"how-to-make-money-by-blogging","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-make-money-by-blogging\/","title":{"rendered":"Comment mon\u00e9tiser votre blog"},"content":{"rendered":"<p><strong><em>D\u00e9couvrez comment vous pouvez transformer le trafic organique de votre blog en une machine \u00e0 gagner de l'argent.<\/em><\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69e38e1709a2f\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e38e1709a2f\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-money-by-blogging\/#How_to_Monetize_Your_Blog\" >Comment mon\u00e9tiser votre blog<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-money-by-blogging\/#Paywall_Your_Content\" >Paywall Votre Contenu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-money-by-blogging\/#Use_Display_Ads\" >Utiliser les publicit\u00e9s par affichage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-money-by-blogging\/#Do_Affiliate_Marketing\" >Faire du marketing d'affiliation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-money-by-blogging\/#Wrap_Up\" >Synth\u00e8se<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Le blogging est un formidable outil de marketing interactif qui vous permet d'attirer et de fid\u00e9liser vos clients gr\u00e2ce \u00e0 l'optimisation des moteurs de recherche (SEO).<\/p>\n\n\n\n<p>You just do a bit of research to find the right keywords, and use your blog to write about\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Vos produits et services<\/li><li>Questions pertinentes pour votre public<\/li><li>Les choses qui vous passionnent<\/li><li>Actualit\u00e9, etc.<\/li><\/ul>\n\n\n\n<p>S'il est bien fait, ce contenu augmente la visibilit\u00e9 en ligne de votre site et g\u00e9n\u00e8re des ventes de vos produits et services en attirant des visiteurs sur votre site. <\/p>\n\n\n\n<p>Mais saviez-vous que vous pouviez aussi g\u00e9n\u00e9rer des revenus compl\u00e9mentaires directement \u00e0 partir de votre blog ? Oui, c'est possible. C'est ce qu'on appelle <strong>mon\u00e9tisation des blogs<\/strong>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Monetize_Your_Blog\"><\/span>Comment mon\u00e9tiser votre blog<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Il existe plusieurs fa\u00e7ons de mon\u00e9tiser un blog. Comme pour tout ce qui concerne votre entreprise, il vous faudra peut-\u00eatre exp\u00e9rimenter avant de trouver ce qui vous convient le mieux.<\/p>\n\n\n\n<p>Mais les trois strat\u00e9gies suivantes sont les plus courantes et les plus simples pour faire de votre blog un moyen de gagner de l'argent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paywall_Your_Content\"><\/span>Paywall Votre Contenu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation.jpg\"><img decoding=\"async\" width=\"828\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-828x1024.jpg\" alt=\"exemple de paywall\" class=\"wp-image-31530\" title=\"annotation paywall | MemberPress\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-828x1024.jpg 828w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-243x300.jpg 243w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-768x950.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation.jpg 873w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/a><\/figure>\n\n\n\n<p>Le paywalling est le moyen le plus simple de mon\u00e9tiser un blog, et c'est la raison pour laquelle de nombreuses entreprises le font. <\/p>\n\n\n\n<p>Si vous avez pass\u00e9 un peu de temps en ligne, vous avez d\u00e9j\u00e0 \u00e9t\u00e9 confront\u00e9 \u00e0 un mur payant. <em>Le Wall Street Journal<\/em> et\u00a0<em>Le New York Times<\/em> sont de bons exemples. <\/p>\n\n\n\n<p>L'endroit du billet o\u00f9 vous devez faire un achat si vous voulez continuer \u00e0 lire est la page d'accueil. <strong>paywall<\/strong>. Il rend le contenu inaccessible jusqu'\u00e0 ce que vous vous inscriviez.<\/p>\n\n\n\n<p><strong>Un plugin d'adh\u00e9sion comme MemberPress vous permet de mettre en place toutes sortes de paywalls sur votre blog, rapidement et facilement.<\/strong><\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_6279918136769\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-paywall-protected-membership-site-with-memberpress\/\"  target=\"_blank\" class=\"button button-blue center\">READ >> How to Create a Paywall Protected Site with MemberPress<\/a>\n<\/div>\n\n\n\n\n<p>Gardez \u00e0 l'esprit qu'une multitude d'informations sont disponibles gratuitement en ligne. Vous devrez donc trouver des moyens cr\u00e9atifs de montrer \u00e0 vos clients que les informations que vous leur proposez sont incomparables \u00e0 celles qu'ils trouveront gratuitement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Display_Ads\"><\/span>Utiliser les publicit\u00e9s par affichage<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/internet-marketing-color-icon-vector-id1173658458.jpg\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/internet-marketing-color-icon-vector-id1173658458.jpg\" alt=\"illustration d&#039;annonces publicitaires\" class=\"wp-image-37084\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/internet-marketing-color-icon-vector-id1173658458.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/internet-marketing-color-icon-vector-id1173658458-300x225.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/internet-marketing-color-icon-vector-id1173658458-768x576.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/internet-marketing-color-icon-vector-id1173658458-227x170.jpg 227w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/internet-marketing-color-icon-vector-id1173658458-819x614.jpg 819w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/internet-marketing-color-icon-vector-id1173658458-912x684.jpg 912w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/internet-marketing-color-icon-vector-id1173658458-691x518.jpg 691w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/internet-marketing-color-icon-vector-id1173658458-156x117.jpg 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Les publicit\u00e9s affich\u00e9es (\u00e9galement appel\u00e9es banni\u00e8res publicitaires) sont un excellent moyen de lancer la strat\u00e9gie de mon\u00e9tisation de votre blog.<\/p>\n\n\n\n<p>Vous placerez g\u00e9n\u00e9ralement ces annonces dans la barre lat\u00e9rale de votre blog, en haut de la page ou dans le corps de vos articles.<\/p>\n\n\n\n<p>Elles sont similaires aux annonces publi\u00e9es dans les magazines ou les journaux, \u00e0 ceci pr\u00e8s qu'elles sont interactives : les annonceurs esp\u00e8rent que les lecteurs cliqueront sur le lien de l'annonce et visiteront leur site.<\/p>\n\n\n\n<p>Dans le cas des publicit\u00e9s par affichage, vous recevez votre part de revenu conform\u00e9ment \u00e0 l'accord conclu entre vous et le r\u00e9seau publicitaire. Il existe un certain nombre de r\u00e9seaux publicitaires avec lesquels vous pouvez travailler. <a href=\"https:\/\/www.google.com\/adsense\/start\/#?modal_active=none\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google AdSense<\/a> et <a href=\"https:\/\/affiliate-program.amazon.com\/home\/ads\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon Native Shopping Ads<\/a> sont deux bons exemples.<\/p>\n\n\n\n<p>Les publicit\u00e9s affich\u00e9es peuvent \u00eatre efficaces, mais n'en mettez pas trop. Vous avez probablement d\u00e9j\u00e0 vu des publicit\u00e9s sur des sites web qui vous emp\u00eachent de lire ce que vous essayez de lire. <\/p>\n\n\n\n<p>Cela peut \u00eatre tellement frustrant que vous quittez le site (et vous ne voulez surtout pas que vos clients quittent votre site).<\/p>\n\n\n\n<p>Remember, your customers are going to your blog for your content (and hopefully for your\u00a0products). <strong>Vous gagnerez plus d'argent en vendant des produits qu'en diffusant des publicit\u00e9s, alors veillez \u00e0 ne pas d\u00e9courager vos clients avec des publicit\u00e9s.<\/strong><\/p>\n\n\n\n<p>Choisissez des annonces pertinentes pour vos clients et qui compl\u00e8tent ou am\u00e9liorent ce que vous proposez d\u00e9j\u00e0 sur votre blog. <\/p>\n\n\n\n<p>Par exemple, si vous vendez des bijoux faits main, vous pouvez faire de la publicit\u00e9 pour un autre blogueur qui vend des v\u00eatements faits main. Votre angle d'attaque pourrait \u00eatre que les clients de vos bijoux pourraient \u00eatre int\u00e9ress\u00e9s par les v\u00eatements faits \u00e0 la main et que les clients des v\u00eatements pourraient \u00eatre int\u00e9ress\u00e9s par vos bijoux faits \u00e0 la main.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_Affiliate_Marketing\"><\/span>Faire du marketing d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/iStock-1217829052.jpg\"><img decoding=\"async\" width=\"706\" height=\"494\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/iStock-1217829052.jpg\" alt=\"illustration du marketing d&#039;affiliation\" class=\"wp-image-37085\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/iStock-1217829052.jpg 706w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/iStock-1217829052-300x210.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/iStock-1217829052-243x170.jpg 243w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/iStock-1217829052-700x490.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/iStock-1217829052-156x109.jpg 156w\" sizes=\"(max-width: 706px) 100vw, 706px\" \/><\/a><\/figure>\n\n\n\n<p>Lorsque vous le faites <a href=\"https:\/\/easyaffiliate.com\/affiliate-marketing-vs-direct-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing d'affiliation<\/a>\u00a0vous ajoutez \u00e0 votre blog des liens de vente pour des entreprises ext\u00e9rieures. Chaque fois qu'un de vos visiteurs effectue un achat par l'interm\u00e9diaire de votre lien, vous touchez une commission. C'est aussi simple que cela !<\/p>\n\n\n\n<p>En r\u00e9alit\u00e9, le marketing d'affiliation est un type de partage des b\u00e9n\u00e9fices entre l'annonceur (vous) et le vendeur (toute entreprise avec laquelle vous travaillez). Votre commission est soustraite du prix du produit, de sorte qu'il n'y a pas de co\u00fbt suppl\u00e9mentaire pour le consommateur.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_6279915136768\" href=\"https:\/\/easyaffiliate.com\/blog\/affiliate-marketing-for-beginners\/\"  target=\"_blank\" class=\"button button-blue center\">READ >> How to Do Affiliate Marketing for Beginners<\/a>\n<\/div>\n\n\n\n\n<p>Vous pouvez utiliser <strong>texte d'ancrage<\/strong> pour placer vos liens d'affiliation dans le contenu de votre blog, ou vous pouvez cr\u00e9er et placer des publicit\u00e9s dans votre blog et y attacher vos liens d'affiliation. <\/p>\n\n\n\n<p>Anchor text is the text you attach your affiliate link to. In the example below, the link is added to the anchor text, \u201cother types of marketing\u201d. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Affiliate-Marketing-for-Beginners_-The-Basics-_-Easy-Affiliate.png\"><img decoding=\"async\" width=\"1024\" height=\"188\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Affiliate-Marketing-for-Beginners_-The-Basics-_-Easy-Affiliate-1024x188.png\" alt=\"\" class=\"wp-image-37080\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Affiliate-Marketing-for-Beginners_-The-Basics-_-Easy-Affiliate-1024x188.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Affiliate-Marketing-for-Beginners_-The-Basics-_-Easy-Affiliate-300x55.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Affiliate-Marketing-for-Beginners_-The-Basics-_-Easy-Affiliate-768x141.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Affiliate-Marketing-for-Beginners_-The-Basics-_-Easy-Affiliate-1536x282.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Affiliate-Marketing-for-Beginners_-The-Basics-_-Easy-Affiliate-660x121.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Affiliate-Marketing-for-Beginners_-The-Basics-_-Easy-Affiliate-840x154.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Affiliate-Marketing-for-Beginners_-The-Basics-_-Easy-Affiliate-1216x223.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Affiliate-Marketing-for-Beginners_-The-Basics-_-Easy-Affiliate-1832x336.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Affiliate-Marketing-for-Beginners_-The-Basics-_-Easy-Affiliate-700x128.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Affiliate-Marketing-for-Beginners_-The-Basics-_-Easy-Affiliate-156x29.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Affiliate-Marketing-for-Beginners_-The-Basics-_-Easy-Affiliate-1080x198.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Affiliate-Marketing-for-Beginners_-The-Basics-_-Easy-Affiliate.png 1880w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><strong>La qualit\u00e9 est essentielle<\/strong> lorsqu'il s'agit de mon\u00e9tiser votre blog par le biais du marketing d'affiliation. Vous devez veiller \u00e0 r\u00e9diger un contenu solide en rapport avec les produits ou services dont vous faites la promotion. <\/p>\n\n\n\n<p>Et <strong>n'abusez pas de vos liens d'affiliation<\/strong>. Une bonne r\u00e8gle empirique consiste \u00e0 se limiter \u00e0 un maximum de huit liens d'affiliation par \u00e9l\u00e9ment de contenu, avec un maximum d'un lien d'affiliation pour 250 \u00e0 300 mots.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span>Synth\u00e8se<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tirez le meilleur parti de votre blog en mettant en \u0153uvre ces trois strat\u00e9gies astucieuses.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Paywall votre contenu<\/li><li>Utiliser les annonces publicitaires<\/li><li>Faire du marketing d'affiliation<\/li><\/ol>\n\n\n\n<p>Gardez \u00e0 l'esprit que, si votre blog n'est pas votre activit\u00e9 principale, ce moyen de gagner de l'argent n'est con\u00e7u que pour am\u00e9liorer le contenu et les produits que vous proposez d\u00e9j\u00e0.<\/p>\n\n\n\n<p>Cela dit, vos efforts peuvent s'av\u00e9rer tr\u00e8s lucratifs car ils attirent des clients qui, autrement, n'auraient pas connu votre entreprise. <\/p>\n\n\n\n<p>Que ce soit par le biais de banni\u00e8res publicitaires, de contenu num\u00e9rique ou de contenu premium payant, veillez \u00e0 utiliser votre blog pour vous faire conna\u00eetre et gagner un peu plus d'argent en m\u00eame temps.<\/p>\n\n\n\n<p>C'est peut-\u00eatre l'un des meilleurs outils pour augmenter vos revenus !<\/p>\n\n\n\n<p><strong>Si vous avez aim\u00e9 cet article, n'h\u00e9sitez pas \u00e0 <\/strong><a href=\"https:\/\/memberpress.com\/fr\/subscribe-to-the-memberpress-blog\/\"><strong>s'abonner au blog MemberPress<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>See how you can turn your blog\u2019s organic traffic into a money making machine. Blogging is an awesome interactive marketing tool that allows you to attract and keep your customers through search engine optimization (SEO). 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