Thinking about setting up a WordPress membership site? Whether you\u2019re looking to share your expertise, connect with a community, or maybe even make some extra cash, you\u2019re on the right track.\u00a0<\/p>

CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\nToggle<\/span>

Pourquoi choisir WordPress ?\u00a0<\/a><\/li>
Qu'est-ce qu'un plugin et pourquoi en ai-je besoin ?<\/a><\/li>
Qu'est-ce qu'un site d'adh\u00e9sion WordPress ?<\/a><\/li>
4 caract\u00e9ristiques non n\u00e9gociables pour votre plugin de site d'adh\u00e9sion<\/a>
- 1. Inscription et connexion des membres<\/a><\/li>
- 2. Modification du profil des membres<\/a><\/li>
- 3. Traitement des paiements<\/a><\/li>
- 4. Fonctionnalit\u00e9s essentielles de gestion du site<\/a><\/li><\/ul><\/li>
- Quelques extras pratiques pour votre site d'adh\u00e9sion WordPress<\/a>
  - Support technique<\/a><\/li>
  - Outils pour les fen\u00eatres contextuelles<\/a><\/li>
  - Forums sociaux et communautaires<\/a><\/li>
  - Services de courrier \u00e9lectronique<\/a><\/li>
  - Inscription \u00e0 l'\u00e9v\u00e9nement<\/a><\/li>
  - Marketing d'affiliation<\/a><\/li>
  - Gamification<\/a><\/li>
  - Constructeurs de formulaires<\/a><\/li><\/ul><\/li>
  - Pour conclure<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
    Les l'\u00e9conomie des cr\u00e9ateurs est en plein essor<\/strong><\/a>, and it\u2019s not slowing down anytime soon. Here are some stats and figures to illustrate this better:<\/p>\n\n\n\n
    $\"Graphique$ <\/figure>\n\n\n\n\n
    Croissance du march\u00e9 LMS<\/strong>: En 2022<\/strong>, le programme mondial de Syst\u00e8me de gestion de l'apprentissage<\/a> (LMS) ont frapp\u00e9 le march\u00e9 $16.19 milliards<\/strong>, \u00e0 partir de $14,43 milliards<\/strong> en 2021<\/strong>.
    
    It\u2019s on track to atteindre un montant consid\u00e9rable de $47,47 milliards d'euros d'ici \u00e0 2030<\/strong>, avec un taux de croissance de 14,6% CAGR<\/strong> (Fortune Business Insights<\/a>).
    \n
    \n
    North America\u2019s LMS Usage<\/strong>: En t\u00eate du classement de l'utilisation la plus importante des plateformes LMS.
    <\/li>\n\n\n\n
    Europe\u2019s LMS Market<\/strong>: Cette r\u00e9gion devrait conna\u00eetre la croissance la plus rapide en mati\u00e8re d'utilisation des LMS.
    <\/li>\n<\/ul>\n<\/li>\n\n\n\n
    Augmentation des adh\u00e9sions aux associations<\/strong>: A propos de 44% <\/strong>des associations ont constat\u00e9 une augmentation du nombre de leurs membres entre 2022<\/strong> et 2023<\/strong> (Zone de croissance<\/a>).
    <\/li>\n\n\n\n
    Engagement des membres<\/strong>: 27%<\/strong> des associations ont observ\u00e9 un meilleur engagement des membres au cours de la m\u00eame p\u00e9riode (GrowthZone).
    <\/li>\n\n\n\n
    Boom des abonnements num\u00e9riques<\/strong>: \u00c9valu\u00e9 \u00e0 $650 milliards d'euros en 2022<\/strong>.
    <\/li>\n\n\n\n
    L'avenir des abonnements num\u00e9riques<\/strong>: Pr\u00e9vision d'une mont\u00e9e en puissance jusqu'\u00e0 $1,5 milliards<\/strong> par 2025<\/strong> (Composition<\/a>).
    <\/li>\n\n\n\n
    Services d'abonnement aux \u00c9tats-Unis<\/strong>: Un bond significatif par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente. 182 millions d'euros<\/strong> les utilisateurs au d\u00e9but de l'ann\u00e9e 2020<\/strong> \u00e0 205 millions d'euros<\/strong> ces derniers temps.<\/li>\n<\/ul>\n\n\n\n $\"Une$ <\/figure>\n\n\n\n
    It\u2019s pretty clear, isn\u2019t it? The subscription industry is showing no signs of slowing down. And guess what? Setting up a membership site has become super easy.<\/p>\n\n\n\n
    Let\u2019s explore pourquoi WordPress est votre meilleur choix<\/strong>et comment en tirer le meilleur parti.<\/p>\n\n\n\n
    Pourquoi choisir WordPress ?\u00a0<\/h2>\n\n\n\n $\"L'homme$ <\/figure>\n\n\n\n
    WordPress a parcouru un long chemin depuis sa D\u00e9buts en 2001<\/strong> comme plateforme de blogs.\u00a0<\/p>\n\n\n\n
    Today, it\u2019s the top choice for various types of websites, including membership sites.\u00a0<\/p>\n\n\n\n
    Here\u2019s ce qui distingue WordPress<\/a>:<\/p>\n\n\n\n
    \n
    Interface conviviale<\/strong>: Its intuitive design means you don\u2019t need to be a tech expert to get around.<\/li>\n<\/ul>\n\n\n\n
    \n
    Leader du march\u00e9 :<\/strong> Dominer avec un 60.8% part du march\u00e9 CMS<\/strong>WordPress est un choix populaire parmi les cr\u00e9ateurs de sites.<\/li>\n<\/ul>\n\n\n\n
    \n
    Croissance rapide :<\/strong> La plateforme voit plus de 500 nouveaux sites par jour<\/strong>et d\u00e9passe de loin les autres plates-formes.<\/li>\n<\/ul>\n\n\n\n
    \n
    R\u00e9pertoire \u00e9tendu de plugins :<\/strong> Avec plus de 55 000 plugins<\/strong>Les possibilit\u00e9s de personnalisation sont presque infinies.<\/li>\n<\/ul>\n\n\n\n\n
    Une r\u00e9ussite financi\u00e8re prouv\u00e9e : <\/strong>Sites utilisant MemberPress, la mon\u00e9tisation #1<\/strong>LMS, et le plugin d'adh\u00e9sion, ont ont gagn\u00e9 collectivement plus de $1 milliards d'euros<\/a>.<\/li>\n<\/ul>\n\n\n\n
    With the right\u00a0plugin, you can use WordPress to craft an incredibly profitable membership site \u2013 sans besoin de codage<\/strong>.<\/p>\n\n\n\n
    \n
    <\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">REGARDER >> APPRENEZ \u00c0 CR\u00c9ER UN SITE D'ADH\u00c9SION AVEC MEMBERPRESS DANS CE TUTORIEL COMPLET<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Qu'est-ce qu'un plugin et pourquoi en ai-je besoin ?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/wordpress-pugins.jpg\"><img decoding=\"async\" width=\"1024\" height=\"825\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/wordpress-pugins-1024x825.jpg\" alt=\"illustration du concept de plugin WordPress - WordPress Membership Site\" class=\"wp-image-31658\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/wordpress-pugins-1024x825.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/wordpress-pugins-300x242.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/wordpress-pugins-768x619.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/wordpress-pugins.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Plugins are the backbone of WordPress\u2019s versatility. They essentially <strong>extend your site\u2019s capabilities by adding functions<\/strong> \u00e0 la plateforme WordPress.<\/p>\n\n\n\n<p>Lorsqu'il s'agit de cr\u00e9er un site d'adh\u00e9sion WordPress, <strong>un seul plugin n'est qu'un d\u00e9but<\/strong>. You\u2019ll likely end up gathering an assortment of them!\u00a0<\/p>\n\n\n\n<p>Envision each plugin as a unique software component that effortlessly becomes a part of \u2013 or \u201c<em>se branche sur<\/em>\u201d \u2013 your WordPress environment. <\/p>\n\n\n\n<p>Une fois install\u00e9s, ces plugins commencent \u00e0 briller, chacun apportant de nouvelles fonctionnalit\u00e9s passionnantes \u00e0 votre site web.<\/p>\n\n\n\n<p>And in the world of WordPress, you\u2019ll find an impressive variety of plugins \u2013thousands, in fact, and many are free.\u00a0<\/p>\n\n\n\n<p>Votre site doit \u00eatre compatible avec plusieurs langues ? <em>There\u2019s a plugin for that. <\/em><\/p>\n\n\n\n<p>Vous souhaitez cr\u00e9er un forum exclusivement r\u00e9serv\u00e9 aux membres ? <em>You\u2019ve got it, there\u2019s a plugin for that, too. <\/em><\/p>\n\n\n\n<p>Vous cherchez un moyen de g\u00e9rer les abonnements et les paiements ? <em>You\u2019re in luck \u2013 there\u2019s a plugin for exactly that purpose.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-2-1024x576.jpg\" alt=\"Un enfant qui s'imagine s'\u00e9lancer vers le ciel gr\u00e2ce \u00e0 un jetpack de fortune qu'il porte.\" class=\"wp-image-59103\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-2-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-2-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-2-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-2-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-2-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-2-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-2-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-2-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-2-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-2-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-2.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Le lancement de votre site d'adh\u00e9sion WordPress commence avec au moins un plugin essentiel. Mais pourquoi se limiter ?\u00a0<\/p>\n\n\n\n<p>Avec autant de plugins disponibles, n'h\u00e9sitez pas \u00e0 <strong>exp\u00e9rimenter et combiner<\/strong> them. Your website is like a workshop, and plugins are your tools \u2013 mix and match to see what combinations work best for you!<\/p>\n\n\n\n<p>Voici quelques conseils pratiques pour une utilisation efficace des plugins :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identifiez vos besoins : <\/strong>Commencez par d\u00e9terminer les besoins r\u00e9els de votre site d'affiliation. Cela peut aller de l'enregistrement des utilisateurs \u00e0 la s\u00e9curisation du contenu.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Recherche et s\u00e9lection :<\/strong> Tous les plugins ne sont pas identiques. Prenez le temps de regarder autour de vous, de lire les commentaires et d'en essayer quelques-uns pour trouver celui qui convient le mieux \u00e0 votre site.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>L'\u00e9quilibre est essentiel :<\/strong> N'oubliez pas que le fait de charger votre site avec trop de plugins peut le ralentir. Choisissez ce dont vous avez vraiment besoin pour que tout se passe bien.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Restez \u00e0 jour : <\/strong>Mettez r\u00e9guli\u00e8rement \u00e0 jour vos plugins pour assurer le bon fonctionnement et la s\u00e9curit\u00e9 de votre site.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Les sauvegardes sont essentielles :<\/strong> With several plugins running, it\u2019s important to back up your site regularly to protect against any unexpected issues.<\/li>\n<\/ul>\n\n\n\n<p>En fin de compte, <strong>les<\/strong> <strong>le succ\u00e8s de votre site d'adh\u00e9sion WordPress d\u00e9pend beaucoup des plugins que vous choisissez<\/strong>. <\/p>\n\n\n\n<p>They\u2019re the tools that\u2019ll bring your project to life.\u00a0<\/p>\n\n\n\n<p>Now that we\u2019ve covered the ins and outs of selecting and managing WordPress plugins, it\u2019s time to delve deeper into <strong>ce qu'est un site d'adh\u00e9sion WordPress<\/strong> est en fait. <\/p>\n\n\n\n<p>Comprendre l'essence d'un site d'adh\u00e9sion vous aidera \u00e0 <strong>adapter vos choix de plugins<\/strong> de mani\u00e8re encore plus efficace, en garantissant <strong>chaque outil et chaque fonction s'alignent parfaitement<\/strong> with your site\u2019s goals and your audience\u2019s needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-s-a-membership-site\">Qu'est-ce qu'un site d'adh\u00e9sion WordPress ?<\/h2>\n\n\n\n<p>En termes simples, un site d'adh\u00e9sion est un site web o\u00f9 les utilisateurs <strong>s'inscrire pour acc\u00e9der \u00e0 des contenus exclusifs<\/strong>.\u00a0<\/p>\n\n\n\n<p>Le type de contenu peut varier consid\u00e9rablement, depuis les produits num\u00e9riques et les podcasts jusqu'aux cours en ligne et aux forums r\u00e9serv\u00e9s aux membres.\u00a0<\/p>\n\n\n\n<p>Think of it like a special VIP area \u2013 sometimes known as a<strong> paywall ou content gate<\/strong> \u2013 where the good stuff is kept under lock and key, just for members.<\/p>\n\n\n\n<div id=\"ad-55763\" class=\"ad-720x300 adsanity-720x300 aligncenter adsanity-aligncenter\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/fr\/ads\/post-paywall-like-nyt\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-How-to-paywall-content-like-the-new-york-times.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Comment faire payer le contenu comme le New York Times ?\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-How-to-paywall-content-like-the-new-york-times.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-How-to-paywall-content-like-the-new-york-times-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-How-to-paywall-content-like-the-new-york-times-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-How-to-paywall-content-like-the-new-york-times-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-How-to-paywall-content-like-the-new-york-times-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<p>Les sites d'adh\u00e9sion offrent la possibilit\u00e9 de combiner des contenus gratuits et payants et de s'adresser \u00e0 un large public.<\/p>\n\n\n\n<p>Que peut-il y avoir derri\u00e8re ces portes ? \u00c0 peu pr\u00e8s tout :<\/p>\n\n\n\n<ul id=\"block-5fec9468-9a22-444b-b182-d0b53fd94754\" class=\"wp-block-list\">\n<li>Abonnements \u00e0 des contenus exclusifs<\/li>\n\n\n\n<li>Produits num\u00e9riques et physiques<\/li>\n\n\n\n<li>\u00c9pisodes du podcast<\/li>\n\n\n\n<li>Articles de blog avec des conseils d'initi\u00e9s<\/li>\n\n\n\n<li>Des ebooks pleins de connaissances<\/li>\n\n\n\n<li>Livres blancs avec recherche approfondie<\/li>\n\n\n\n<li>Galeries d'images uniques<\/li>\n\n\n\n<li>Un contenu audio attrayant<\/li>\n\n\n\n<li>Vid\u00e9os \u00e0 voir absolument<\/li>\n\n\n\n<li>Cours en ligne complets<\/li>\n\n\n\n<li>Sessions de coaching personnalis\u00e9es<\/li>\n\n\n\n<li>Des communaut\u00e9s, des clubs et des forums en ligne dynamiques<\/li>\n\n\n\n<li>Conf\u00e9rences virtuelles interactives<\/li>\n\n\n\n<li>Offres sp\u00e9ciales et promotions<\/li>\n<\/ul>\n\n\n\n<p>\u2026and the list goes on \u2013 <em>votre imagination est la limite !<\/em><\/p>\n\n\n\n<p>Quelques points essentiels \u00e0 comprendre sur les sites d'adh\u00e9sion :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Options de contenu polyvalentes : <\/strong>Vous pouvez <a href=\"https:\/\/memberpress.com\/fr\/blog\/4-ways-to-grow-your-business-with-a-free-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"Adh\u00e9sions gratuites : Quel est l'int\u00e9r\u00eat ?\">offrir du contenu gratuitement<\/a>ou de la faire payer, ou de la combiner avec les deux <strong>options gratuites et payantes<\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Le m\u00e9lange des genres :<\/strong> Often, these sites aren\u2019t one-trick ponies. For instance, a <a href=\"https:\/\/memberpress.com\/fr\/blog\/start-a-photography-business-online\/\" target=\"_blank\" rel=\"noopener\" title=\"Comment d\u00e9marrer une activit\u00e9 photographique en ligne avec WordPress\">site de photographie<\/a> might offer a blend of digital downloads, exclusive forums, and instructional courses \u2013 <strong>tout en un seul endroit<\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La taille compte : <\/strong>Parfois, le <strong>l'\u00e9l\u00e9ment d'appartenance n'est qu'une partie d'un ensemble plus vaste<\/strong>. Par exemple, le Norman Rockwell Museum utilise MemberPress pour g\u00e9rer son programme d'adh\u00e9sion, tandis que le reste du site explore tout ce qui concerne le mus\u00e9e.<br><\/li>\n\n\n\n<li><strong>Tout-en-un :<\/strong> D'un autre c\u00f4t\u00e9, certains sites sont ax\u00e9s sur l'adh\u00e9sion. Prenez <a href=\"https:\/\/pilatesology.com\/\">Pilatesologie<\/a>par exemple. Ce groupe utilise MemberPress <strong>pour g\u00e9rer l'ensemble de leur plateforme<\/strong> \u2013 from instructional content to forums and videos.<\/li>\n<\/ul>\n\n\n\n<p>Consultez notre <em>Sites d'adh\u00e9sion 101<\/em> vid\u00e9o ci-dessous pour une introduction vraiment approfondie aux sites d'affiliation.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"SrX5VNmgj1HoCJPiKqxQwZPC90lYwUVu3IB0vGahDlko1zJ4p6R767z2AbjyFxL8Y\"><div class=\"responsive-video\"><iframe title=\"Sites d'affiliation 101 : Tout ce que vous devez savoir pour cr\u00e9er votre propre site ! (2022)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oVhJjaZa0YQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">regarder >> apprendre ce qu'est un site d'adh\u00e9sion dans ce court tutoriel<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-membership-site-plugin-must-haves\"><span class=\"ez-toc-section\" id=\"4_Non-Negotiable_Features_for_Your_Membership_Site_Plugin\"><\/span>4 caract\u00e9ristiques non n\u00e9gociables pour votre plugin de site d'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-4-1024x576.jpg\" alt=\"une main d'enfant qui assemble 4 blocs lego\" class=\"wp-image-59106\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-4-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-4-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-4-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-4-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-4-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-4-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-4-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-4-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-4-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-4-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-4.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>By now, you\u2019ve probably realized that a plugin is your golden key to unlocking a membership site on WordPress. But hold on, not every plugin is cut from the same cloth.\u00a0<\/p>\n\n\n\n<p>Voici <strong>quatre caract\u00e9ristiques essentielles<\/strong> <strong>you\u2019ve got to have<\/strong> dans le plugin de votre site d'adh\u00e9sion (et oui, <a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress<\/a> coche toutes ces cases).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-member-registration-and-member-log-in\"><span class=\"ez-toc-section\" id=\"1_Member_Registration_and_Login\"><\/span>1. Inscription et connexion des membres<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Think of your website like a club \u2013 you need a spot where guests can sign up and become official members. That\u2019s where a solid membership plugin steps in.\u00a0<\/p>\n\n\n\n<p>Il vous aide \u00e0 <a href=\"https:\/\/memberpress.com\/fr\/blog\/what-to-include-in-your-member-registration-page-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">cr\u00e9er une page d'inscription accueillante<\/a>Les visiteurs de votre site n'auront donc aucun mal \u00e0 rejoindre le club. Imaginez une page comme celle de Pilatesology, accueillante et facile \u00e0 parcourir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/Yearly-Pilatesology.png\"><img decoding=\"async\" width=\"1022\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/Yearly-Pilatesology-1022x1024.png\" alt=\"Page d'inscription \u00e0 la Pilatesologie\" class=\"wp-image-31659\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/Yearly-Pilatesology-1022x1024.png 1022w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/Yearly-Pilatesology-300x300.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/Yearly-Pilatesology-150x150.png 150w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/Yearly-Pilatesology-768x770.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/Yearly-Pilatesology-1533x1536.png 1533w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/Yearly-Pilatesology-2044x2048.png 2044w\" sizes=\"(max-width: 1022px) 100vw, 1022px\" \/><\/a><\/figure>\n\n\n\n<p>And here\u2019s a cool thing about WordPress: it comes with <strong>r\u00f4les pr\u00e9d\u00e9finis<\/strong> comme l'administrateur, l'auteur, l'\u00e9diteur et le contributeur.\u00a0<\/p>\n\n\n\n<p>Lorsque quelqu'un s'inscrit, votre plugin <strong>aider \u00e0 attribuer les<\/strong> <strong>Le r\u00f4le de chaque nouveau membre doit \u00eatre appropri\u00e9.<\/strong><\/p>\n\n\n\n<p>But the journey doesn\u2019t end at sign-up.\u00a0<\/p>\n\n\n\n<p>Les membres auront besoin d'un moyen de se connecter chaque fois qu'ils se rendront sur votre site, en particulier pour acc\u00e9der aux zones r\u00e9serv\u00e9es aux membres.\u00a0<\/p>\n\n\n\n<p>A good plugin provides a secure and user-friendly login page \u2013 think of it as the <strong>garde \u00e0 la porte<\/strong>Vous pouvez ainsi vous assurer que seuls les VIP acc\u00e8dent \u00e0 votre contenu exclusif.<\/p>\n\n\n\n<p>Once someone becomes a subscriber or member of your site, they\u2019ll need their own \u2018secret entrance\u2019 to log in each time they swing by. This login portal is like the VIP pass to all your exclusive content. <\/p>\n\n\n\n<p>Take a look at how Pilatesology does it \u2013 their login page stands as the trusty gatekeeper, making sure only members get to see the premium stuff.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/pilatesology-login-page.png\"><img decoding=\"async\" width=\"1024\" height=\"476\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/pilatesology-login-page-1024x476.png\" alt=\"Page de connexion de Pilatesology, un site d'adh\u00e9sion WordPress\" class=\"wp-image-26969\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/pilatesology-login-page-1024x476.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/pilatesology-login-page-300x139.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/pilatesology-login-page-768x357.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/pilatesology-login-page.png 1327w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-member-profile-editing\"><span class=\"ez-toc-section\" id=\"2_Member_Profile_Editing\"><\/span>2. Modification du profil des membres<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Comme dans un club social, les membres de votre site ont besoin de leur propre espace pour g\u00e9rer leur profil.\u00a0<\/p>\n\n\n\n<p>Un bon plugin d'adh\u00e9sion leur donne la possibilit\u00e9 de le faire.\u00a0<\/p>\n\n\n\n<p>Sur le site <a href=\"https:\/\/memberpress.com\/fr\/docs\/account-page\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress <strong>Page du compte<\/strong><\/a>, it\u2019s like each member has their own control panel. <\/p>\n\n\n\n<p>Ils peuvent y modifier les d\u00e9tails de leur profil, consulter l'historique de leurs paiements, r\u00e9initialiser les mots de passe oubli\u00e9s et mettre \u00e0 jour les informations relatives \u00e0 leur carte de cr\u00e9dit. <\/p>\n\n\n\n<p>It\u2019s all about giving members the reins to manage their own space on your site.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2013\/10\/memberpress-account-page.png\"><img decoding=\"async\" width=\"649\" height=\"360\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2013\/10\/memberpress-account-page.png\" alt=\"page de compte memberpress\" class=\"wp-image-26962\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2013\/10\/memberpress-account-page.png 649w, https:\/\/memberpress.com\/wp-content\/uploads\/2013\/10\/memberpress-account-page-300x166.png 300w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><\/a><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h4 class=\"wp-block-heading\">\u27a1\ufe0f PRO TIP \u2013 Ready, Set\u2026SELL with ReadyLaunch\u2122 \u2b05\ufe0f<\/h4>\n\n\n\n<p>Building a slick, mobile-friendly website can be super intimidating, especially if you\u2019re not a tech whiz. <\/p>\n\n\n\n<p>But here\u2019s the cool part: ReadyLaunch\u2122 by MemberPress is this awesome tool that makes the whole website-building process a breeze. <\/p>\n\n\n\n<p>Vous pouvez cr\u00e9er des pages \u00e9l\u00e9gantes et professionnelles <strong>en une minute<\/strong>! Tout cela avec <strong>codage z\u00e9ro<\/strong>!<\/p>\n\n\n\n<p><em>Don\u2019t believe us?<\/em> Regardez la vid\u00e9o ci-dessous (nous avons chronom\u00e9tr\u00e9 l'ensemble du processus !).<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"VYwmSfvFbnikU0MIWCEHoy4lj\"><div class=\"responsive-video\"><iframe title=\"Auto-Style des pages WordPress en 1 MINUTE ! (MemberPress ReadyLaunch\u2122)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TOqA5hjHr50?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch >> comment styliser automatiquement vos pages memberpress en 1 minute<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-payment-processing\">3. Traitement des paiements<\/h3>\n\n\n\n<p>Vous est-il d\u00e9j\u00e0 arriv\u00e9 de passer \u00e0 la caisse et d'abandonner parce que c'\u00e9tait trop compliqu\u00e9 ?\u00a0<\/p>\n\n\n\n<p>We\u2019ve all been there, and it\u2019s a surefire way to <strong>perdre une vente<\/strong> ou causer <strong><a href=\"https:\/\/memberpress.com\/fr\/blog\/return-visitors-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">abandon de panier<\/a><\/strong>. That\u2019s why your plugin needs a super straightforward payment process.\u00a0 <\/p>\n\n\n\n<p>It\u2019s crucial that your customers can breeze through buying your products, using whatever payment method they\u2019re comfortable with. <\/p>\n\n\n\n<p>Tout aussi importante est votre capacit\u00e9 \u00e0 facturer avec pr\u00e9cision et efficacit\u00e9. <\/p>\n\n\n\n<p>Apr\u00e8s tout, un syst\u00e8me d'alimentation en eau douce et d'alimentation en eau potable est un \u00e9l\u00e9ment essentiel de l'\u00e9conomie. <a href=\"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/\" target=\"_blank\" rel=\"noopener\" title=\"\">une exp\u00e9rience de paiement sans probl\u00e8me<\/a> permet \u00e0 tout le monde de garder le sourire.<\/p>\n\n\n\n<p>Il est int\u00e9ressant de noter que MemberPress a apport\u00e9 une am\u00e9lioration significative \u00e0 l'outil de gestion de l'information de la Commission europ\u00e9enne. <strong><a href=\"https:\/\/memberpress.com\/fr\/blog\/stripe-international-payments\/\" target=\"_blank\" rel=\"noopener\" title=\"\">int\u00e9gration de Stripe International Payments<\/a><\/strong>, offrant <strong>24 nouveaux moyens <\/strong>\u00e0 payer. <\/p>\n\n\n\n<p>Cette nouvelle fonctionnalit\u00e9 s'accompagne \u00e9galement des \u00e9l\u00e9ments suivants <strong>11 Modes de paiement en euros<\/strong>. This means we\u2019re making things way easier for folks all around the world. <\/p>\n\n\n\n<p>It\u2019s a real game-changer for online shopping, offering a bunch of flexible and super user-friendly payment options. How cool is that?<\/p>\n\n\n\n<p>Regardez cette vid\u00e9o sur la facilit\u00e9 d'int\u00e9gration de Stripe dans MemberPress.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"3gkcKOYPWSLviWv66aE4PJmOLuGke4sFNN5RsCbo8JzjfBCVB1irtR1t9aMXh8MDQn7AeqTTDzllp9h7rxA3K\"><div class=\"responsive-video\"><iframe title=\"Comment connecter Stripe \u00e0 MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/nLbkN9HCrNM?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">regarder >> apprendre comment accepter des paiements sur votre site memberpress en utilisant stripe<\/figcaption><\/figure>\n\n\n\n<p>Vos membres doivent pouvoir acheter vos offres en utilisant leur m\u00e9thode de paiement pr\u00e9f\u00e9r\u00e9e, qu'il s'agisse de <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-add-apple-pay-and-google-pay-checkout-with-the-updated-memberpress-stripe-integration\/\" target=\"_blank\" rel=\"noopener\" title=\"\">carte de cr\u00e9dit ou les portefeuilles num\u00e9riques \u00e0 la mode comme Apple Pay ou Google Pay.<\/a><\/p>\n\n\n\n<p>La cerise sur le g\u00e2teau ? Votre plugin <strong>devrait traiter \u00e0 la fois les demandes ponctuelles et les demandes de <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-charge-recurring-monthly-subscription-fees\/\" target=\"_blank\" rel=\"noopener\" title=\"\">paiements r\u00e9currents d'abonnements<\/a><\/strong> comme un pro.\u00a0<\/p>\n\n\n\n<p>Smooth and secure transactions keep everyone happy \u2013 your members for the ease of use, and you for the reliable billing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Essential_Site_Management_Features\"><\/span>4. Fonctionnalit\u00e9s essentielles de gestion du site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les fonctions de gestion de site sont les coulisses de votre site d'affiliation. Elles peuvent transformer l'exp\u00e9rience d'un casse-t\u00eate en un voyage en douceur. <\/p>\n\n\n\n<p>Sure, WordPress\u2019s basic setup is user-friendly, but for a membership site, you need some extra muscle. <\/p>\n\n\n\n<p>What kind of muscle? We\u2019re talking about: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In-depth data reporting to keep an eye on how your site\u2019s doing.<br><\/li>\n\n\n\n<li>Gestion intelligente des niveaux de membres et des abonnements.<br><\/li>\n\n\n\n<li>Un contr\u00f4le \u00e9troit des transactions, pour que tout ce qui est financier fonctionne comme une horloge.<br><\/li>\n\n\n\n<li>Contr\u00f4le d\u00e9taill\u00e9 de qui peut voir quoi sur votre site, jusqu'\u00e0 des articles, des cat\u00e9gories ou des produits num\u00e9riques sp\u00e9cifiques.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/fr\/docs\/creating-memberships\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress<\/a> joue ici le r\u00f4le de h\u00e9ros des coulisses, en g\u00e9rant tous ces aspects de mani\u00e8re simple et rapide.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"Q7lWYtP2mnopRakxLDJUAM0SI9KwedXZvzhq5846VEF1fyCr3uBG\"><div class=\"responsive-video\"><iframe title=\"T\u00e9moignages de clients : Une blogueuse culinaire transforme son projet secondaire en une entreprise florissante de services aux membres (40Aprons)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0fAvLX0owj0?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span> \n<\/div><figcaption class=\"wp-element-caption\">Observez comment un <a href=\"https:\/\/memberpress.com\/go\/wptasty\/\" title=\"Lien d'affiliation WPTasty\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">blogueur culinaire<\/a> a transform\u00e9 une activit\u00e9 secondaire en une machine \u00e0 gagner de l'argent \u00e0 plein temps<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"a-few-very-nice-to-have-plugins-for-your-wordpress-membership-site\"><span class=\"ez-toc-section\" id=\"Some_Handy_Extras_for_Your_WordPress_Membership_Site\"><\/span>Quelques extras pratiques pour votre site d'adh\u00e9sion WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bien qu'ils ne soient pas indispensables, ces plugins peuvent donner \u00e0 votre site un avantage suppl\u00e9mentaire et stimuler consid\u00e9rablement vos efforts de marketing. <\/p>\n\n\n\n<p>Apr\u00e8s tout, <strong>pr\u00e9sentation et <em>vente<\/em> votre contenu<\/strong> is what it\u2019s all about, right?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tech-support\"><span class=\"ez-toc-section\" id=\"Tech_Support\"><\/span>Support technique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bien qu'il ne s'agisse pas d'un plugin traditionnel, il est essentiel de disposer d'une assistance technique solide lors de la mise en place de votre site MemberPress. <\/p>\n\n\n\n<p>Discutez avec nous de l'achat d'heures de d\u00e9veloppement d\u00e9di\u00e9es dans le cadre de nos services de site d'adh\u00e9sion \"Done For You\". <\/p>\n\n\n\n<p>Nous pouvons vous aider \u00e0 tous les stades de la mise en place, y compris en construisant votre site \u00e0 partir de z\u00e9ro, ou pour vous aider \u00e0 maintenir votre site d'adh\u00e9sion.<\/p>\n\n\n\n<div id=\"ad-68548\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/fr\/ads\/post-dfy-services\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services.png\" class=\"no-lazy-load wp-post-image\" alt=\"MemberPress DFY Services\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services.png 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-300x125.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-50x21.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-18x8.png 18w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-408x170.png 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-700x292.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-156x65.png 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"popup-tools\"><span class=\"ez-toc-section\" id=\"Popup_Tools\"><\/span>Outils pour les fen\u00eatres contextuelles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vous voulez augmenter votre liste d'adresses \u00e9lectroniques et g\u00e9n\u00e9rer plus de prospects ? Les popups sont votre ami. <\/p>\n\n\n\n<p>L'utilisation d'un plugin comme <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster<\/a>, avec le soutien d'un expert en marketing <a href=\"https:\/\/neilpatel.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Neil Patel<\/a>L'utilisation de l'ordinateur de poche, de l'ordinateur de poche et de l'ordinateur de poche, est un jeu d'enfant. Ou essayez Adoric pour sa gamme de <a href=\"https:\/\/adoric.com\/templates\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">mod\u00e8les gratuits<\/a> \u2013 easy and effective.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"social-and-community-forums\"><span class=\"ez-toc-section\" id=\"Social_and_Community_Forums\"><\/span>Forums sociaux et communautaires<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/fr\/blog\/best-forum-plugins-to-use-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Ajout d'un plugin de forum<\/a> ne se contente pas d'encourager l'interaction entre les membres, mais offre \u00e9galement ces avantages :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tirer profit des exp\u00e9riences partag\u00e9es<\/li>\n\n\n\n<li>Un retour d'information pr\u00e9cieux sur les produits<\/li>\n\n\n\n<li>Aide \u00e0 r\u00e9duire <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>taux de d\u00e9sabonnement<\/strong> <\/a>(le taux auquel les membres quittent votre site) <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"email-services\"><span class=\"ez-toc-section\" id=\"Email_Services\"><\/span>Services de courrier \u00e9lectronique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Le courrier \u00e9lectronique reste un outil de marketing puissant. L'ajout d'un plugin de service d'email vous permet d'impliquer vos membres \u00e0 travers :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alertes concernant des \u00e9v\u00e9nements sp\u00e9ciaux ou des promotions<\/li>\n\n\n\n<li>Annonces de nouvelles fonctionnalit\u00e9s<\/li>\n\n\n\n<li>Marketing des articles de blog<\/li>\n\n\n\n<li>Rappels concernant le renouvellement des adh\u00e9sions<\/li>\n<\/ul>\n\n\n\n<p>That\u2019s why MemberPress integrates with leading email systems such as <a href=\"https:\/\/memberpress.com\/go\/activecamp\/landing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Campagne active<\/a> et <a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ConvertKit<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"event-registration\"><span class=\"ez-toc-section\" id=\"Event_Registration\"><\/span>Inscription \u00e0 l'\u00e9v\u00e9nement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Used an email service for event announcements? Next, you\u2019ll need a plugin for RSVPs. <\/p>\n\n\n\n<p>Cela permet de g\u00e9rer la fr\u00e9quentation, \u00e0 la fois pour vos \u00e9v\u00e9nements et pour les rapports de donn\u00e9es. <a href=\"https:\/\/memberpress.com\/go\/themewinter\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">WPEventin<\/a> ou <a href=\"https:\/\/eventespresso.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Espresso \u00e9v\u00e9nementiel<\/a> sont fortement recommand\u00e9s.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WP-Eventin-Events-Manager-Event-Tickets-Plugin.png\"><img decoding=\"async\" width=\"1024\" height=\"835\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WP-Eventin-Events-Manager-Event-Tickets-Plugin-1024x835.png\" alt=\"wpEventin plugin wordpress\" class=\"wp-image-31662\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WP-Eventin-Events-Manager-Event-Tickets-Plugin-1024x835.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WP-Eventin-Events-Manager-Event-Tickets-Plugin-300x245.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WP-Eventin-Events-Manager-Event-Tickets-Plugin-768x626.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WP-Eventin-Events-Manager-Event-Tickets-Plugin.png 1437w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"affiliate-marketing\"><span class=\"ez-toc-section\" id=\"Affiliate_Marketing\"><\/span>Marketing d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>C'est un point important. Le marketing d'affiliation repr\u00e9sente <strong>15% <\/strong>des revenus des m\u00e9dias num\u00e9riques et <strong>peut augmenter les b\u00e9n\u00e9fices de 30%<\/strong>. <\/p>\n\n\n\n<p>Un plugin de marketing d'affiliation, comme notre produit fr\u00e8re <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Affiliation facile<\/a>vous permet de g\u00e9rer efficacement votre programme, <strong>sans frais de transaction<\/strong>. <\/p>\n\n\n\n<p>C'est absolument le <strong>le moyen le plus abordable de commercialiser votre site web<\/strong>. <\/p>\n\n\n\n<p>Cela signifie que vous avez \u00e0 bord une \u00e9quipe de vente bas\u00e9e sur des commissions. Les affili\u00e9s ne gagnent leur argent que lorsqu'ils concluent une vente, ce qui fait de cette configuration un fantastique sc\u00e9nario gagnant-gagnant pour toutes les parties impliqu\u00e9es.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WordPress-Affiliate-Plugin-_-Affiliate-Program-Software-_-Easy-Affiliate.png\"><img decoding=\"async\" width=\"1024\" height=\"636\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WordPress-Affiliate-Plugin-_-Affiliate-Program-Software-_-Easy-Affiliate-1024x636.png\" alt=\"Easy Affiliate Plugin WordPress\" class=\"wp-image-31663\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WordPress-Affiliate-Plugin-_-Affiliate-Program-Software-_-Easy-Affiliate-1024x636.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WordPress-Affiliate-Plugin-_-Affiliate-Program-Software-_-Easy-Affiliate-300x186.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WordPress-Affiliate-Plugin-_-Affiliate-Program-Software-_-Easy-Affiliate-768x477.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WordPress-Affiliate-Plugin-_-Affiliate-Program-Software-_-Easy-Affiliate-1536x953.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WordPress-Affiliate-Plugin-_-Affiliate-Program-Software-_-Easy-Affiliate-2048x1271.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Just as you\u2019d guess, <strong>il s'associe parfaitement \u00e0 MemberPress.<\/strong> But here\u2019s a nice surprise \u2013 <a href=\"https:\/\/memberpress.com\/fr\/ea\/\" title=\"Affiliation facile\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Affiliation facile<\/a> <strong>ne pr\u00e9l\u00e8ve aucun frais<\/strong> par transaction. <\/p>\n\n\n\n<p>It\u2019s a really valuable addition, and we totally recommend it for any membership site out there.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"gamification\"><span class=\"ez-toc-section\" id=\"Gamification\"><\/span>Gamification<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Particuli\u00e8rement pertinent pour les sites proposant des cours en ligne. <strong>Plugins de gamification<\/strong> ajouter des \u00e9l\u00e9ments tels que le suivi des progr\u00e8s et les r\u00e9compenses, afin d'accro\u00eetre la motivation et l'engagement. <\/p>\n\n\n\n<p>Les meilleurs choix ? <a href=\"https:\/\/memberpress.com\/go\/mycred\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">myCred<\/a> et <a href=\"https:\/\/memberpress.com\/go\/gamipress\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">GamiPress<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Free-WordPress-Reward-Gamification-Badge-Loyalty-Points-Management-Plugin-myCred.png\"><img decoding=\"async\" width=\"1024\" height=\"342\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Free-WordPress-Reward-Gamification-Badge-Loyalty-Points-Management-Plugin-myCred-1024x342.png\" alt=\"myCred WordPress plugin\" class=\"wp-image-31666\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Free-WordPress-Reward-Gamification-Badge-Loyalty-Points-Management-Plugin-myCred-1024x342.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Free-WordPress-Reward-Gamification-Badge-Loyalty-Points-Management-Plugin-myCred-300x100.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Free-WordPress-Reward-Gamification-Badge-Loyalty-Points-Management-Plugin-myCred-768x257.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Free-WordPress-Reward-Gamification-Badge-Loyalty-Points-Management-Plugin-myCred-1536x514.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Free-WordPress-Reward-Gamification-Badge-Loyalty-Points-Management-Plugin-myCred-2048x685.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"form-builders\"><span class=\"ez-toc-section\" id=\"Form_Builders\"><\/span>Constructeurs de formulaires<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Plus qu'une simple cr\u00e9ation de formulaire, un constructeur de formulaire solide est comme un g\u00e9nie sans souci et sans code. Il offre des fonctionnalit\u00e9s telles que les signatures num\u00e9riques, les outils de conversion et les personnalisations. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/WPForms-Builder-.png\"><img decoding=\"async\" width=\"990\" height=\"534\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/WPForms-Builder-.png\" alt=\"Constructeur d'enqu\u00eate WPForms\" class=\"wp-image-27571\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/WPForms-Builder-.png 990w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/WPForms-Builder--300x162.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/WPForms-Builder--768x414.png 768w\" sizes=\"(max-width: 990px) 100vw, 990px\" \/><\/a><\/figure>\n\n\n\n<p>Moreover, it should also let you whip up all sorts of forms your site might need \u2013 from contact and payment forms to registration and surveys \u2013 all without needing to tangle with complicated coding.<\/p>\n\n\n\n<p>Nos pr\u00e9f\u00e9r\u00e9s ? <a href=\"https:\/\/memberpress.com\/go\/wpf\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">WPForms<\/a> et <a href=\"https:\/\/memberpress.com\/go\/fofo\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Formes Formidables<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_It_Up\"><\/span>Pour conclure<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>WordPress est un terrain de jeu riche en possibilit\u00e9s. <\/p>\n\n\n\n<p>To kickstart your WordPress membership site, MemberPress is a great first step. With the a vast array of other fantastic plugins to play with, you\u2019re only limited by your imagination.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caract\u00e8re cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Vous avez des questions sur la mise en place de votre site d'adh\u00e9sion WordPress ? Posez-les dans les commentaires.<\/p>\n\n\n\n<p><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/memberpress\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\"><strong>Pinterest<\/strong><\/a>et<a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"> <strong>LinkedIn<\/strong><\/a>! And don\u2019t forget to subscribe to our newsletter!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Vous souhaitez lancer un site d'adh\u00e9sion WordPress \u00e0 succ\u00e8s ? Plongez dans notre guide complet couvrant les plugins indispensables, la gestion du site et les fonctionnalit\u00e9s cl\u00e9s pour \u00e9lever votre plateforme en ligne.<\/p>","protected":false},"author":83311,"featured_media":59126,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"How to Build Wordpress Membership Site in 4 Steps","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"[\"62cf4e42c2f82\",\"yyhpvlbahlc0\",\"h0wqej0fi1c0\",\"wjq4vzah9rk0\",\"z8uot84m6gw0\",\"18o9kbsg7v1c\",\"wt2cyqvgnfk0\",\"t7g5tnxbt5c0\",\"bmbtjxcx9bs0\",\"3nwjz39y0xk0\",\"62cf51436474d\",\"85o2tiaxclw0\",\"goln292usf40\",\"2sdi4hj3ngo0\",\"z311yx8bthc0\",\"fi0py4p30y80\",\"6faj3orznps0\",\"9pi65jqoq0c0\",\"xtdwba9kmo00\",\"lhcizi8va1s0\",\"932oeotkzyg0\",\"bw5zcz90w340\",\"xuz1h6qsikw0\",\"w09fdtiheww0\",\"amsydqjslcs0\",\"xiprixgfenk0\",\"8irevronbqo0\",\"o9213wmqhps0\",\"y4ubk5h7qo00\",\"7bbagpozn7g0\",\"9d7ydn8032o0\",\"5d7a2mbevas0\",\"q2ibdmuujn40\",\"9h5yg6m0mp80\",\"scb5a77eyuo0\",\"h15p8mgbrbc0\",\"scvgepwerhs0\",\"xyzolpbsplc0\",\"onhxghsdbgg0\",\"9m73ftvhav40\",\"doerp2s98xc0\",\"gpn58teazkg0\",\"si6h17g1yz40\",\"4ukpajzxgug0\",\"539t08p2e9w0\"]","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,134],"tags":[26,224,28,317],"class_list":{"0":"post-9143","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-how-to-2","9":"tag-membership","10":"tag-membership-plugin","11":"tag-plugins","12":"tag-subscription","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"If you're ready to build a WordPress membership site, you're in the right place! 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Pourquoi choisir WordPress ?\u00a0<\/h2>\n\n\n\n<\/figure>\n\n\n\nWordPress a parcouru un long chemin depuis sa D\u00e9buts en 2001<\/strong> comme plateforme de blogs.\u00a0<\/p>\n\n\n\nToday, it\u2019s the top choice for various types of websites, including membership sites.\u00a0<\/p>\n\n\n\n