Vous envisagez de cr\u00e9er un site d'adh\u00e9sion sous WordPress ? Que vous souhaitiez partager votre expertise, entrer en contact avec une communaut\u00e9 ou peut-\u00eatre m\u00eame gagner un peu d'argent en plus, vous \u00eates sur la bonne voie.\u00a0<\/p>

CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\nToggle<\/span>

Pourquoi choisir WordPress ?\u00a0<\/a><\/li>
Qu'est-ce qu'un plugin et pourquoi en ai-je besoin ?<\/a><\/li>
Qu'est-ce qu'un site d'adh\u00e9sion WordPress ?<\/a><\/li>
4 caract\u00e9ristiques non n\u00e9gociables pour votre plugin de site d'adh\u00e9sion<\/a>
- 1. Inscription et connexion des membres<\/a><\/li>
- 2. Modification du profil des membres<\/a><\/li>
- 3. Traitement des paiements<\/a><\/li>
- 4. Fonctionnalit\u00e9s essentielles de gestion du site<\/a><\/li><\/ul><\/li>
- Quelques extras pratiques pour votre site d'adh\u00e9sion WordPress<\/a>
  - Support technique<\/a><\/li>
  - Outils pour les fen\u00eatres contextuelles<\/a><\/li>
  - Forums sociaux et communautaires<\/a><\/li>
  - Services de courrier \u00e9lectronique<\/a><\/li>
  - Inscription \u00e0 l'\u00e9v\u00e9nement<\/a><\/li>
  - Marketing d'affiliation<\/a><\/li>
  - Gamification<\/a><\/li>
  - Constructeurs de formulaires<\/a><\/li><\/ul><\/li>
  - Pour conclure<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
    Les l'\u00e9conomie des cr\u00e9ateurs est en plein essor<\/strong><\/a>, et cette tendance ne semble pas pr\u00e8s de s'essouffler. Voici quelques statistiques et chiffres pour mieux illustrer cela :<\/p>\n\n\n\n
    $\"Graphique$ <\/figure>\n\n\n\n
    - Croissance du march\u00e9 LMS<\/strong>: En 2022<\/strong>, le march\u00e9 mondial des syst\u00e8mes de gestion de l'apprentissage (LMS) a atteint $16.19 milliards<\/strong>, \u00e0 partir de $14,43 milliards<\/strong> en 2021<\/strong>.
      
      Tout est en bonne voie pour que atteindre un montant consid\u00e9rable de $47,47 milliards d'euros d'ici \u00e0 2030<\/strong>, avec un taux de croissance de 14,6% CAGR<\/strong> (Fortune Business Insights<\/a>).
      \n
      \n
      Utilisation des LMS en Am\u00e9rique du Nord<\/strong>: En t\u00eate du classement de l'utilisation la plus importante des plateformes LMS.
      <\/li>\n\n\n\n
      Le march\u00e9 europ\u00e9en des LMS<\/strong>: Cette r\u00e9gion devrait conna\u00eetre la croissance la plus rapide en mati\u00e8re d'utilisation des LMS.
      <\/li>\n<\/ul>\n<\/li>\n\n\n\n
      Augmentation des adh\u00e9sions aux associations<\/strong>: A propos de 44% <\/strong>des associations ont constat\u00e9 une augmentation du nombre de leurs membres entre 2022<\/strong> et 2023<\/strong> (Zone de croissance<\/a>).
      <\/li>\n\n\n\n
      Engagement des membres<\/strong>: 27%<\/strong> des associations ont observ\u00e9 un meilleur engagement des membres au cours de la m\u00eame p\u00e9riode (GrowthZone).
      <\/li>\n\n\n\n
      Boom des abonnements num\u00e9riques<\/strong>: \u00c9valu\u00e9 \u00e0 $650 milliards d'euros en 2022<\/strong>.
      <\/li>\n\n\n\n
      L'avenir des abonnements num\u00e9riques<\/strong>: Pr\u00e9vision d'une mont\u00e9e en puissance jusqu'\u00e0 $1,5 milliards<\/strong> par 2025<\/strong> (Composition<\/a>).
      <\/li>\n\n\n\n
      Services d'abonnement aux \u00c9tats-Unis<\/strong>: Un bond significatif par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente. 182 millions d'euros<\/strong> les utilisateurs au d\u00e9but de l'ann\u00e9e 2020<\/strong> \u00e0 205 millions d'euros<\/strong> ces derniers temps.<\/li>\n<\/ul>\n\n\n\n $\"Une$ <\/figure>\n\n\n\n
      C'est assez clair, n'est-ce pas ? Le secteur des abonnements ne montre aucun signe de ralentissement. Et devinez quoi ? Cr\u00e9er un site d'adh\u00e9sion est devenu un jeu d'enfant.<\/p>\n\n\n\n
      Partons \u00e0 la d\u00e9couverte pourquoi WordPress est votre meilleur choix<\/strong>et comment en tirer le meilleur parti.<\/p>\n\n\n\n
      Pourquoi choisir WordPress ?\u00a0<\/h2>\n\n\n\n $\"L'homme$ <\/figure>\n\n\n\n
      WordPress a parcouru un long chemin depuis sa D\u00e9buts en 2001<\/strong> comme plateforme de blogs.\u00a0<\/p>\n\n\n\n
      Aujourd'hui, c'est la solution privil\u00e9gi\u00e9e pour divers types de sites web, notamment les sites d'adh\u00e9sion.\u00a0<\/p>\n\n\n\n
      Voici ce qui distingue WordPress<\/a>:<\/p>\n\n\n\n
      \n
      Interface conviviale<\/strong>: Gr\u00e2ce \u00e0 son interface intuitive, pas besoin d'\u00eatre un expert en informatique pour s'y retrouver.<\/li>\n<\/ul>\n\n\n\n
      \n
      Leader du march\u00e9 :<\/strong> Dominer avec un 60.8% part du march\u00e9 CMS<\/strong>WordPress est un choix populaire parmi les cr\u00e9ateurs de sites.<\/li>\n<\/ul>\n\n\n\n
      \n
      Croissance rapide :<\/strong> La plateforme voit plus de 500 nouveaux sites par jour<\/strong>et d\u00e9passe de loin les autres plates-formes.<\/li>\n<\/ul>\n\n\n\n
      \n
      R\u00e9pertoire \u00e9tendu de plugins :<\/strong> Avec plus de 55 000 plugins<\/strong>Les possibilit\u00e9s de personnalisation sont presque infinies.<\/li>\n<\/ul>\n\n\n\n\n
      Une r\u00e9ussite financi\u00e8re prouv\u00e9e : <\/strong>Sites utilisant MemberPress, la mon\u00e9tisation #1<\/strong>LMS, et le plugin d'adh\u00e9sion, ont ont gagn\u00e9 collectivement plus de $1 milliards d'euros<\/a>.<\/li>\n<\/ul>\n\n\n\n
      Avec le bon plugin, vous pouvez utiliser WordPress pour cr\u00e9er un site d'adh\u00e9sion extr\u00eamement rentable \u2013 sans besoin de codage<\/strong>.<\/p>\n\n\n\n
      \n
      <\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">REGARDER >> APPRENEZ \u00c0 CR\u00c9ER UN SITE D'ADH\u00c9SION AVEC MEMBERPRESS DANS CE TUTORIEL COMPLET<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Qu'est-ce qu'un plugin et pourquoi en ai-je besoin ?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/wordpress-pugins.jpg\"><img decoding=\"async\" width=\"1024\" height=\"825\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/wordpress-pugins-1024x825.jpg\" alt=\"illustration du concept de plugin WordPress - WordPress Membership Site\" class=\"wp-image-31658\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/wordpress-pugins-1024x825.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/wordpress-pugins-300x242.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/wordpress-pugins-768x619.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/wordpress-pugins.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Les plugins constituent le pilier de la polyvalence de WordPress. Ils permettent essentiellement <strong>\u00e9largissez les possibilit\u00e9s de votre site en y ajoutant des fonctionnalit\u00e9s<\/strong> \u00e0 la plateforme WordPress.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsqu'il s'agit de cr\u00e9er un site d'adh\u00e9sion WordPress, <strong>un seul plugin n'est qu'un d\u00e9but<\/strong>. Vous finirez s\u00fbrement par en collectionner toute une s\u00e9rie !\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consid\u00e9rez chaque plugin comme un composant logiciel unique qui s'int\u00e8gre sans effort \u00e0 \u2013 ou \u201c<em>se branche sur<\/em>\u201d \u2013 votre environnement WordPress. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois install\u00e9s, ces plugins commencent \u00e0 briller, chacun apportant de nouvelles fonctionnalit\u00e9s passionnantes \u00e0 votre site web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et dans l'univers de WordPress, vous trouverez une vari\u00e9t\u00e9 impressionnante de plugins \u2013 des milliers, en r\u00e9alit\u00e9, dont beaucoup sont gratuits.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Votre site doit \u00eatre compatible avec plusieurs langues ? <em>Il existe un plugin pour \u00e7a. <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous souhaitez cr\u00e9er un forum exclusivement r\u00e9serv\u00e9 aux membres ? <em>Tu as bien compris, il existe aussi un plugin pour \u00e7a. <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous cherchez un moyen de g\u00e9rer les abonnements et les paiements ? <em>Vous avez de la chance : il existe un plugin sp\u00e9cialement con\u00e7u pour \u00e7a.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-2-1024x576.jpg\" alt=\"Un enfant qui s'imagine s'\u00e9lancer vers le ciel gr\u00e2ce \u00e0 un jetpack de fortune qu'il porte.\" class=\"wp-image-59103\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-2-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-2-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-2-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-2-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-2-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-2-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-2-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-2-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-2-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-2-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-2.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Le lancement de votre site d'adh\u00e9sion WordPress commence avec au moins un plugin essentiel. Mais pourquoi se limiter ?\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec autant de plugins disponibles, n'h\u00e9sitez pas \u00e0 <strong>exp\u00e9rimenter et combiner<\/strong> . Votre site web, c'est comme un atelier, et les plugins, ce sont vos outils : essayez diff\u00e9rentes combinaisons pour voir celles qui vous conviennent le mieux !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici quelques conseils pratiques pour une utilisation efficace des plugins :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identifiez vos besoins : <\/strong>Commencez par d\u00e9terminer les besoins r\u00e9els de votre site d'affiliation. Cela peut aller de l'enregistrement des utilisateurs \u00e0 la s\u00e9curisation du contenu.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Recherche et s\u00e9lection :<\/strong> Tous les plugins ne sont pas identiques. Prenez le temps de regarder autour de vous, de lire les commentaires et d'en essayer quelques-uns pour trouver celui qui convient le mieux \u00e0 votre site.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>L'\u00e9quilibre est essentiel :<\/strong> N'oubliez pas que le fait de charger votre site avec trop de plugins peut le ralentir. Choisissez ce dont vous avez vraiment besoin pour que tout se passe bien.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Restez \u00e0 jour : <\/strong>Mettez r\u00e9guli\u00e8rement \u00e0 jour vos plugins pour assurer le bon fonctionnement et la s\u00e9curit\u00e9 de votre site.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Les sauvegardes sont essentielles :<\/strong> Lorsque plusieurs extensions sont actives, il est important de sauvegarder r\u00e9guli\u00e8rement votre site afin de vous pr\u00e9munir contre tout probl\u00e8me impr\u00e9vu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En fin de compte, <strong>les<\/strong> <strong>le succ\u00e8s de votre site d'adh\u00e9sion WordPress d\u00e9pend beaucoup des plugins que vous choisissez<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce sont les outils qui donneront vie \u00e0 votre projet.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant que nous avons pass\u00e9 en revue les tenants et aboutissants du choix et de la gestion des plugins WordPress, il est temps d'approfondir le sujet <strong>ce qu'est un site d'adh\u00e9sion WordPress<\/strong> est en fait. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comprendre l'essence d'un site d'adh\u00e9sion vous aidera \u00e0 <strong>adapter vos choix de plugins<\/strong> de mani\u00e8re encore plus efficace, en garantissant <strong>chaque outil et chaque fonction s'alignent parfaitement<\/strong> en fonction des objectifs de votre site et des besoins de votre public.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-s-a-membership-site\">Qu'est-ce qu'un site d'adh\u00e9sion WordPress ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En termes simples, un site d'adh\u00e9sion est un site web o\u00f9 les utilisateurs <strong>s'inscrire pour acc\u00e9der \u00e0 des contenus exclusifs<\/strong>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le type de contenu peut varier consid\u00e9rablement, depuis les produits num\u00e9riques et les podcasts jusqu'aux cours en ligne et aux forums r\u00e9serv\u00e9s aux membres.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consid\u00e9rez cela comme un espace VIP r\u00e9serv\u00e9 \u2013 parfois appel\u00e9<strong> paywall ou content gate<\/strong> \u2013 l\u00e0 o\u00f9 les choses int\u00e9ressantes sont conserv\u00e9es sous cl\u00e9, r\u00e9serv\u00e9es aux membres.<\/p>\n\n\n\n<div id=\"ad-55763\" class=\"ad-720x300 adsanity-720x300 aligncenter adsanity-aligncenter\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/fr\/ads\/post-paywall-like-nyt\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-How-to-paywall-content-like-the-new-york-times.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Comment faire payer le contenu comme le New York Times ?\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-How-to-paywall-content-like-the-new-york-times.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-How-to-paywall-content-like-the-new-york-times-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-How-to-paywall-content-like-the-new-york-times-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-How-to-paywall-content-like-the-new-york-times-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-How-to-paywall-content-like-the-new-york-times-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Les sites d'adh\u00e9sion offrent la possibilit\u00e9 de combiner des contenus gratuits et payants et de s'adresser \u00e0 un large public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Que peut-il y avoir derri\u00e8re ces portes ? \u00c0 peu pr\u00e8s tout :<\/p>\n\n\n\n<ul id=\"block-5fec9468-9a22-444b-b182-d0b53fd94754\" class=\"wp-block-list\">\n<li>Abonnements \u00e0 des contenus exclusifs<\/li>\n\n\n\n<li>Produits num\u00e9riques et physiques<\/li>\n\n\n\n<li>\u00c9pisodes du podcast<\/li>\n\n\n\n<li>Articles de blog avec des conseils d'initi\u00e9s<\/li>\n\n\n\n<li>Des ebooks pleins de connaissances<\/li>\n\n\n\n<li>Livres blancs avec recherche approfondie<\/li>\n\n\n\n<li>Galeries d'images uniques<\/li>\n\n\n\n<li>Un contenu audio attrayant<\/li>\n\n\n\n<li>Vid\u00e9os \u00e0 voir absolument<\/li>\n\n\n\n<li>Cours en ligne complets<\/li>\n\n\n\n<li>Sessions de coaching personnalis\u00e9es<\/li>\n\n\n\n<li>Des communaut\u00e9s, des clubs et des forums en ligne dynamiques<\/li>\n\n\n\n<li>Conf\u00e9rences virtuelles interactives<\/li>\n\n\n\n<li>Offres sp\u00e9ciales et promotions<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026 et la liste est encore longue \u2013 <em>votre imagination est la limite !<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quelques points essentiels \u00e0 comprendre sur les sites d'adh\u00e9sion :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Options de contenu polyvalentes : <\/strong>Vous pouvez <a href=\"https:\/\/memberpress.com\/fr\/blog\/4-ways-to-grow-your-business-with-a-free-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"Adh\u00e9sions gratuites : Quel est l'int\u00e9r\u00eat ?\">offrir du contenu gratuitement<\/a>ou de la faire payer, ou de la combiner avec les deux <strong>options gratuites et payantes<\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Le m\u00e9lange des genres :<\/strong> Souvent, ces sites ne se limitent pas \u00e0 une seule fonctionnalit\u00e9. Par exemple, un <a href=\"https:\/\/memberpress.com\/fr\/blog\/start-a-photography-business-online\/\" target=\"_blank\" rel=\"noopener\" title=\"Comment d\u00e9marrer une activit\u00e9 photographique en ligne avec WordPress\">site de photographie<\/a> pourrait proposer une combinaison de t\u00e9l\u00e9chargements num\u00e9riques, de forums exclusifs et de formations \u2013 <strong>tout en un seul endroit<\/strong>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La taille compte : <\/strong>Parfois, le <strong>l'\u00e9l\u00e9ment d'appartenance n'est qu'une partie d'un ensemble plus vaste<\/strong>. Par exemple, le Norman Rockwell Museum utilise MemberPress pour g\u00e9rer son programme d'adh\u00e9sion, tandis que le reste du site explore tout ce qui concerne le mus\u00e9e.<br><\/li>\n\n\n\n<li><strong>Tout-en-un :<\/strong> D'un autre c\u00f4t\u00e9, certains sites sont ax\u00e9s sur l'adh\u00e9sion. Prenez <a href=\"https:\/\/pilatesology.com\/\">Pilatesologie<\/a>par exemple. Ce groupe utilise MemberPress <strong>pour g\u00e9rer l'ensemble de leur plateforme<\/strong> \u2013 des contenus p\u00e9dagogiques aux forums et aux vid\u00e9os.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Consultez notre <em>Sites d'adh\u00e9sion 101<\/em> vid\u00e9o ci-dessous pour une introduction vraiment approfondie aux sites d'affiliation.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"Cc7xBw4U62L5ig1HM9WFnh8VYQJsbAdZTESvfpyNrOa0quDztXjI\"><div class=\"responsive-video\"><iframe title=\"Sites d'affiliation 101 : Tout ce que vous devez savoir pour cr\u00e9er votre propre site ! (2022)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oVhJjaZa0YQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">regarder >> apprendre ce qu'est un site d'adh\u00e9sion dans ce court tutoriel<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-membership-site-plugin-must-haves\"><span class=\"ez-toc-section\" id=\"4_Non-Negotiable_Features_for_Your_Membership_Site_Plugin\"><\/span>4 caract\u00e9ristiques non n\u00e9gociables pour votre plugin de site d'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-4-1024x576.jpg\" alt=\"une main d'enfant qui assemble 4 blocs lego\" class=\"wp-image-59106\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-4-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-4-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-4-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-4-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-4-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-4-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-4-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-4-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-4-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-4-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/REVISION-How-to-Build-a-WordPress-Membership-Site-4.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 ce stade, vous vous \u00eates sans doute d\u00e9j\u00e0 rendu compte qu\u2019un plugin est la cl\u00e9 qui vous permettra de cr\u00e9er un site d\u2019adh\u00e9sion sur WordPress. Mais attention, tous les plugins ne se valent pas.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici <strong>quatre caract\u00e9ristiques essentielles<\/strong> <strong>il faut absolument avoir<\/strong> dans le plugin de votre site d'adh\u00e9sion (et oui, <a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress<\/a> coche toutes ces cases).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-member-registration-and-member-log-in\"><span class=\"ez-toc-section\" id=\"1_Member_Registration_and_Login\"><\/span>1. Inscription et connexion des membres<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Consid\u00e9rez votre site web comme un club : vous avez besoin d\u2019un espace o\u00f9 les visiteurs puissent s\u2019inscrire et devenir membres \u00e0 part enti\u00e8re. C\u2019est l\u00e0 qu\u2019un plugin d\u2019adh\u00e9sion performant entre en jeu.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il vous aide \u00e0 <a href=\"https:\/\/memberpress.com\/fr\/blog\/what-to-include-in-your-member-registration-page-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">cr\u00e9er une page d'inscription accueillante<\/a>Les visiteurs de votre site n'auront donc aucun mal \u00e0 rejoindre le club. Imaginez une page comme celle de Pilatesology, accueillante et facile \u00e0 parcourir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/Yearly-Pilatesology.png\"><img decoding=\"async\" width=\"1022\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/Yearly-Pilatesology-1022x1024.png\" alt=\"Page d'inscription \u00e0 la Pilatesologie\" class=\"wp-image-31659\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/Yearly-Pilatesology-1022x1024.png 1022w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/Yearly-Pilatesology-300x300.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/Yearly-Pilatesology-150x150.png 150w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/Yearly-Pilatesology-768x770.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/Yearly-Pilatesology-1533x1536.png 1533w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/Yearly-Pilatesology-2044x2048.png 2044w\" sizes=\"(max-width: 1022px) 100vw, 1022px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Et voici un aspect sympa de WordPress : il est livr\u00e9 avec <strong>r\u00f4les pr\u00e9d\u00e9finis<\/strong> comme l'administrateur, l'auteur, l'\u00e9diteur et le contributeur.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque quelqu'un s'inscrit, votre plugin <strong>aider \u00e0 attribuer les<\/strong> <strong>Le r\u00f4le de chaque nouveau membre doit \u00eatre appropri\u00e9.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais le parcours ne s'arr\u00eate pas \u00e0 l'inscription.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les membres auront besoin d'un moyen de se connecter chaque fois qu'ils se rendront sur votre site, en particulier pour acc\u00e9der aux zones r\u00e9serv\u00e9es aux membres.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un bon plugin offre une page de connexion s\u00e9curis\u00e9e et conviviale \u2013 consid\u00e9rez-la comme la <strong>garde \u00e0 la porte<\/strong>Vous pouvez ainsi vous assurer que seuls les VIP acc\u00e8dent \u00e0 votre contenu exclusif.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois qu'une personne est devenue abonn\u00e9e ou membre de votre site, elle aura besoin de sa propre \u2018 entr\u00e9e secr\u00e8te \u2019 pour se connecter \u00e0 chaque fois qu'elle viendra vous rendre visite. Ce portail de connexion est en quelque sorte le pass VIP qui donne acc\u00e8s \u00e0 tous vos contenus exclusifs. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9couvrez comment Pilatesology s'y prend : sa page de connexion fait office de gardien fiable, garantissant que seuls les membres aient acc\u00e8s au contenu premium.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/pilatesology-login-page.png\"><img decoding=\"async\" width=\"1024\" height=\"476\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/pilatesology-login-page-1024x476.png\" alt=\"Page de connexion de Pilatesology, un site d'adh\u00e9sion WordPress\" class=\"wp-image-26969\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/pilatesology-login-page-1024x476.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/pilatesology-login-page-300x139.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/pilatesology-login-page-768x357.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/02\/pilatesology-login-page.png 1327w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-member-profile-editing\"><span class=\"ez-toc-section\" id=\"2_Member_Profile_Editing\"><\/span>2. Modification du profil des membres<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Comme dans un club social, les membres de votre site ont besoin de leur propre espace pour g\u00e9rer leur profil.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un bon plugin d'adh\u00e9sion leur donne la possibilit\u00e9 de le faire.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sur le site <a href=\"https:\/\/memberpress.com\/fr\/docs\/account-page\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress <strong>Page du compte<\/strong><\/a>, c'est comme si chaque membre disposait de son propre tableau de bord. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ils peuvent y modifier les d\u00e9tails de leur profil, consulter l'historique de leurs paiements, r\u00e9initialiser les mots de passe oubli\u00e9s et mettre \u00e0 jour les informations relatives \u00e0 leur carte de cr\u00e9dit. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'objectif est de donner aux membres les moyens de g\u00e9rer eux-m\u00eames leur propre espace sur votre site.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2013\/10\/memberpress-account-page.png\"><img decoding=\"async\" width=\"649\" height=\"360\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2013\/10\/memberpress-account-page.png\" alt=\"page de compte memberpress\" class=\"wp-image-26962\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2013\/10\/memberpress-account-page.png 649w, https:\/\/memberpress.com\/wp-content\/uploads\/2013\/10\/memberpress-account-page-300x166.png 300w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><\/a><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h4 class=\"wp-block-heading\">\u27a1\ufe0f CONSEIL DE PRO \u2013 \u00c0 vos marques, pr\u00eats\u2026 VENDEZ avec ReadyLaunch\u2122 \u2b05\ufe0f<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9er un site web \u00e9l\u00e9gant et adapt\u00e9 aux appareils mobiles peut para\u00eetre tr\u00e8s intimidant, surtout si vous n'\u00eates pas un as de l'informatique. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais voici ce qui est g\u00e9nial : ReadyLaunch\u2122 de MemberPress est un outil formidable qui simplifie consid\u00e9rablement tout le processus de cr\u00e9ation d'un site web. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez cr\u00e9er des pages \u00e9l\u00e9gantes et professionnelles <strong>en une minute<\/strong>! Tout cela avec <strong>codage z\u00e9ro<\/strong>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Vous ne nous croyez pas ?<\/em> Regardez la vid\u00e9o ci-dessous (nous avons chronom\u00e9tr\u00e9 l'ensemble du processus !).<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"Y24X3zy9kuHMagjbc0CD6mqNAKLEFv\"><div class=\"responsive-video\"><iframe title=\"Auto-Style des pages WordPress en 1 MINUTE ! (MemberPress ReadyLaunch\u2122)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TOqA5hjHr50?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch >> comment styliser automatiquement vos pages memberpress en 1 minute<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-payment-processing\">3. Traitement des paiements<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vous est-il d\u00e9j\u00e0 arriv\u00e9 de passer \u00e0 la caisse et d'abandonner parce que c'\u00e9tait trop compliqu\u00e9 ?\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On est tous d\u00e9j\u00e0 pass\u00e9s par l\u00e0, et c'est un moyen infaillible de <strong>perdre une vente<\/strong> ou causer <strong><a href=\"https:\/\/memberpress.com\/fr\/blog\/return-visitors-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">abandon de panier<\/a><\/strong>. C'est pourquoi votre plugin doit proposer un processus de paiement extr\u00eamement simple.\u00a0 <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est essentiel que vos clients puissent effectuer leurs achats en toute simplicit\u00e9, en utilisant le mode de paiement qui leur convient le mieux. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tout aussi importante est votre capacit\u00e9 \u00e0 facturer avec pr\u00e9cision et efficacit\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s tout, un syst\u00e8me d'alimentation en eau douce et d'alimentation en eau potable est un \u00e9l\u00e9ment essentiel de l'\u00e9conomie. <a href=\"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/\" target=\"_blank\" rel=\"noopener\" title=\"\">une exp\u00e9rience de paiement sans probl\u00e8me<\/a> permet \u00e0 tout le monde de garder le sourire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est int\u00e9ressant de noter que MemberPress a apport\u00e9 une am\u00e9lioration significative \u00e0 l'outil de gestion de l'information de la Commission europ\u00e9enne. <strong><a href=\"https:\/\/memberpress.com\/fr\/blog\/stripe-international-payments\/\" target=\"_blank\" rel=\"noopener\" title=\"\">int\u00e9gration de Stripe International Payments<\/a><\/strong>, offrant <strong>24 nouveaux moyens <\/strong>\u00e0 payer. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette nouvelle fonctionnalit\u00e9 s'accompagne \u00e9galement des \u00e9l\u00e9ments suivants <strong>11 Modes de paiement en euros<\/strong>. Cela signifie que nous simplifions consid\u00e9rablement la vie des gens partout dans le monde. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est une v\u00e9ritable r\u00e9volution pour les achats en ligne, qui propose toute une gamme d'options de paiement flexibles et ultra-conviviales. C'est g\u00e9nial, non ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regardez cette vid\u00e9o sur la facilit\u00e9 d'int\u00e9gration de Stripe dans MemberPress.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"mwfnSOaGYfxze1PMXp4sjIyh1KEqkjgB85LoQzDCGSuaCKsvcWJ8O63wbNH0eMnDt7JXVg5qUZ2R7Hr\"><div class=\"responsive-video\"><iframe title=\"Comment connecter Stripe \u00e0 MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/nLbkN9HCrNM?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">regarder >> apprendre comment accepter des paiements sur votre site memberpress en utilisant stripe<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vos membres doivent pouvoir acheter vos offres en utilisant leur m\u00e9thode de paiement pr\u00e9f\u00e9r\u00e9e, qu'il s'agisse de <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-add-apple-pay-and-google-pay-checkout-with-the-updated-memberpress-stripe-integration\/\" target=\"_blank\" rel=\"noopener\" title=\"\">carte de cr\u00e9dit ou les portefeuilles num\u00e9riques \u00e0 la mode comme Apple Pay ou Google Pay.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La cerise sur le g\u00e2teau ? Votre plugin <strong>devrait traiter \u00e0 la fois les demandes ponctuelles et les demandes de <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-charge-recurring-monthly-subscription-fees\/\" target=\"_blank\" rel=\"noopener\" title=\"\">paiements r\u00e9currents d'abonnements<\/a><\/strong> comme un pro.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des transactions fluides et s\u00e9curis\u00e9es font le bonheur de tout le monde : vos adh\u00e9rents, qui appr\u00e9cient la simplicit\u00e9 d'utilisation, et vous, qui b\u00e9n\u00e9ficiez d'une facturation fiable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Essential_Site_Management_Features\"><\/span>4. Fonctionnalit\u00e9s essentielles de gestion du site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les fonctions de gestion de site sont les coulisses de votre site d'affiliation. Elles peuvent transformer l'exp\u00e9rience d'un casse-t\u00eate en un voyage en douceur. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Certes, la configuration de base de WordPress est intuitive, mais pour un site d'adh\u00e9sion, il faut aller un peu plus loin. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De quel type de muscle s'agit-il ? Nous parlons ici de : <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Des rapports d\u00e9taill\u00e9s pour suivre les performances de votre site.<br><\/li>\n\n\n\n<li>Gestion intelligente des niveaux de membres et des abonnements.<br><\/li>\n\n\n\n<li>Un contr\u00f4le \u00e9troit des transactions, pour que tout ce qui est financier fonctionne comme une horloge.<br><\/li>\n\n\n\n<li>Contr\u00f4le d\u00e9taill\u00e9 de qui peut voir quoi sur votre site, jusqu'\u00e0 des articles, des cat\u00e9gories ou des produits num\u00e9riques sp\u00e9cifiques.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/fr\/docs\/creating-memberships\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress<\/a> joue ici le r\u00f4le de h\u00e9ros des coulisses, en g\u00e9rant tous ces aspects de mani\u00e8re simple et rapide.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"sNYjLzU94VDIrblZqJgcPKtM8Oph7iXG2EAHBFo0fQT61CmWvu5kwRdne3yxS\"><div class=\"responsive-video\"><iframe title=\"T\u00e9moignages de clients : Une blogueuse culinaire transforme son projet secondaire en une entreprise florissante de services aux membres (40Aprons)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0fAvLX0owj0?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span> \n<\/div><figcaption class=\"wp-element-caption\">Regardez comment un blogueur culinaire a transform\u00e9 une activit\u00e9 secondaire en une machine \u00e0 gagner de l'argent \u00e0 plein temps.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"a-few-very-nice-to-have-plugins-for-your-wordpress-membership-site\"><span class=\"ez-toc-section\" id=\"Some_Handy_Extras_for_Your_WordPress_Membership_Site\"><\/span>Quelques extras pratiques pour votre site d'adh\u00e9sion WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bien qu'ils ne soient pas indispensables, ces plugins peuvent donner \u00e0 votre site un avantage suppl\u00e9mentaire et stimuler consid\u00e9rablement vos efforts de marketing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s tout, <strong>pr\u00e9sentation et <em>vente<\/em> votre contenu<\/strong> C'est bien \u00e7a, non ?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tech-support\"><span class=\"ez-toc-section\" id=\"Tech_Support\"><\/span>Support technique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bien qu'il ne s'agisse pas d'un plugin traditionnel, il est essentiel de disposer d'une assistance technique solide lors de la mise en place de votre site MemberPress. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Discutez avec nous de l'achat d'heures de d\u00e9veloppement d\u00e9di\u00e9es dans le cadre de nos services de site d'adh\u00e9sion \"Done For You\". <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous pouvons vous aider \u00e0 tous les stades de la mise en place, y compris en construisant votre site \u00e0 partir de z\u00e9ro, ou pour vous aider \u00e0 maintenir votre site d'adh\u00e9sion.<\/p>\n\n\n\n<div id=\"ad-68548\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/fr\/ads\/post-dfy-services\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services.png\" class=\"no-lazy-load wp-post-image\" alt=\"MemberPress DFY Services\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services.png 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-300x125.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-50x21.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-18x8.png 18w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-408x170.png 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-700x292.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-156x65.png 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"popup-tools\"><span class=\"ez-toc-section\" id=\"Popup_Tools\"><\/span>Outils pour les fen\u00eatres contextuelles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vous voulez augmenter votre liste d'adresses \u00e9lectroniques et g\u00e9n\u00e9rer plus de prospects ? Les popups sont votre ami. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'utilisation d'un plugin comme <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster<\/a>, avec le soutien d'un expert en marketing <a href=\"https:\/\/neilpatel.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Neil Patel<\/a>L'utilisation de l'ordinateur de poche, de l'ordinateur de poche et de l'ordinateur de poche, est un jeu d'enfant. Ou essayez Adoric pour sa gamme de <a href=\"https:\/\/adoric.com\/templates\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">mod\u00e8les gratuits<\/a> \u2013 simple et efficace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"social-and-community-forums\"><span class=\"ez-toc-section\" id=\"Social_and_Community_Forums\"><\/span>Forums sociaux et communautaires<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/fr\/blog\/best-forum-plugins-to-use-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Ajout d'un plugin de forum<\/a> ne se contente pas d'encourager l'interaction entre les membres, mais offre \u00e9galement ces avantages :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tirer profit des exp\u00e9riences partag\u00e9es<\/li>\n\n\n\n<li>Un retour d'information pr\u00e9cieux sur les produits<\/li>\n\n\n\n<li>Aide \u00e0 r\u00e9duire <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>taux de d\u00e9sabonnement<\/strong> <\/a>(le taux auquel les membres quittent votre site) <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"email-services\"><span class=\"ez-toc-section\" id=\"Email_Services\"><\/span>Services de courrier \u00e9lectronique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le courrier \u00e9lectronique reste un outil de marketing puissant. L'ajout d'un plugin de service d'email vous permet d'impliquer vos membres \u00e0 travers :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alertes concernant des \u00e9v\u00e9nements sp\u00e9ciaux ou des promotions<\/li>\n\n\n\n<li>Annonces de nouvelles fonctionnalit\u00e9s<\/li>\n\n\n\n<li>Marketing des articles de blog<\/li>\n\n\n\n<li>Rappels concernant le renouvellement des adh\u00e9sions<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">C'est pourquoi MemberPress s'int\u00e8gre aux principaux syst\u00e8mes de messagerie tels que <a href=\"https:\/\/memberpress.com\/go\/activecamp\/landing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Campagne active<\/a> et <a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ConvertKit<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"event-registration\"><span class=\"ez-toc-section\" id=\"Event_Registration\"><\/span>Inscription \u00e0 l'\u00e9v\u00e9nement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez utilis\u00e9 un service de messagerie \u00e9lectronique pour annoncer vos \u00e9v\u00e9nements ? Dans ce cas, vous aurez besoin d'un plugin pour g\u00e9rer les confirmations de pr\u00e9sence. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela permet de g\u00e9rer la fr\u00e9quentation, \u00e0 la fois pour vos \u00e9v\u00e9nements et pour les rapports de donn\u00e9es. <a href=\"https:\/\/memberpress.com\/go\/themewinter\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">WPEventin<\/a> ou <a href=\"https:\/\/eventespresso.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Espresso \u00e9v\u00e9nementiel<\/a> sont fortement recommand\u00e9s.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WP-Eventin-Events-Manager-Event-Tickets-Plugin.png\"><img decoding=\"async\" width=\"1024\" height=\"835\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WP-Eventin-Events-Manager-Event-Tickets-Plugin-1024x835.png\" alt=\"wpEventin plugin wordpress\" class=\"wp-image-31662\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WP-Eventin-Events-Manager-Event-Tickets-Plugin-1024x835.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WP-Eventin-Events-Manager-Event-Tickets-Plugin-300x245.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WP-Eventin-Events-Manager-Event-Tickets-Plugin-768x626.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WP-Eventin-Events-Manager-Event-Tickets-Plugin.png 1437w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"affiliate-marketing\"><span class=\"ez-toc-section\" id=\"Affiliate_Marketing\"><\/span>Marketing d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C'est un point important. Le marketing d'affiliation repr\u00e9sente <strong>15% <\/strong>des revenus des m\u00e9dias num\u00e9riques et <strong>peut augmenter les b\u00e9n\u00e9fices de 30%<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un plugin de marketing d'affiliation, comme notre produit fr\u00e8re <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Affiliation facile<\/a>vous permet de g\u00e9rer efficacement votre programme, <strong>sans frais de transaction<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est absolument le <strong>le moyen le plus abordable de commercialiser votre site web<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela signifie que vous avez \u00e0 bord une \u00e9quipe de vente bas\u00e9e sur des commissions. Les affili\u00e9s ne gagnent leur argent que lorsqu'ils concluent une vente, ce qui fait de cette configuration un fantastique sc\u00e9nario gagnant-gagnant pour toutes les parties impliqu\u00e9es.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WordPress-Affiliate-Plugin-_-Affiliate-Program-Software-_-Easy-Affiliate.png\"><img decoding=\"async\" width=\"1024\" height=\"636\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WordPress-Affiliate-Plugin-_-Affiliate-Program-Software-_-Easy-Affiliate-1024x636.png\" alt=\"Easy Affiliate Plugin WordPress\" class=\"wp-image-31663\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WordPress-Affiliate-Plugin-_-Affiliate-Program-Software-_-Easy-Affiliate-1024x636.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WordPress-Affiliate-Plugin-_-Affiliate-Program-Software-_-Easy-Affiliate-300x186.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WordPress-Affiliate-Plugin-_-Affiliate-Program-Software-_-Easy-Affiliate-768x477.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WordPress-Affiliate-Plugin-_-Affiliate-Program-Software-_-Easy-Affiliate-1536x953.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/WordPress-Affiliate-Plugin-_-Affiliate-Program-Software-_-Easy-Affiliate-2048x1271.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Comme vous pouvez vous en douter, <strong>il s'associe parfaitement \u00e0 MemberPress.<\/strong> Mais voil\u00e0 une belle surprise : Easy Affiliate <strong>ne pr\u00e9l\u00e8ve aucun frais<\/strong> par transaction. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est un atout vraiment pr\u00e9cieux, et nous le recommandons vivement \u00e0 tous les sites proposant un abonnement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"gamification\"><span class=\"ez-toc-section\" id=\"Gamification\"><\/span>Gamification<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Particuli\u00e8rement pertinent pour les sites proposant des cours en ligne. <strong>Plugins de gamification<\/strong> ajouter des \u00e9l\u00e9ments tels que le suivi des progr\u00e8s et les r\u00e9compenses, afin d'accro\u00eetre la motivation et l'engagement. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les meilleurs choix ? <a href=\"https:\/\/memberpress.com\/go\/mycred\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">myCred<\/a> et <a href=\"https:\/\/memberpress.com\/go\/gamipress\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">GamiPress<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Free-WordPress-Reward-Gamification-Badge-Loyalty-Points-Management-Plugin-myCred.png\"><img decoding=\"async\" width=\"1024\" height=\"342\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Free-WordPress-Reward-Gamification-Badge-Loyalty-Points-Management-Plugin-myCred-1024x342.png\" alt=\"myCred WordPress plugin\" class=\"wp-image-31666\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Free-WordPress-Reward-Gamification-Badge-Loyalty-Points-Management-Plugin-myCred-1024x342.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Free-WordPress-Reward-Gamification-Badge-Loyalty-Points-Management-Plugin-myCred-300x100.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Free-WordPress-Reward-Gamification-Badge-Loyalty-Points-Management-Plugin-myCred-768x257.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Free-WordPress-Reward-Gamification-Badge-Loyalty-Points-Management-Plugin-myCred-1536x514.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Free-WordPress-Reward-Gamification-Badge-Loyalty-Points-Management-Plugin-myCred-2048x685.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"form-builders\"><span class=\"ez-toc-section\" id=\"Form_Builders\"><\/span>Constructeurs de formulaires<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Plus qu'une simple cr\u00e9ation de formulaire, un constructeur de formulaire solide est comme un g\u00e9nie sans souci et sans code. Il offre des fonctionnalit\u00e9s telles que les signatures num\u00e9riques, les outils de conversion et les personnalisations. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/WPForms-Builder-.png\"><img decoding=\"async\" width=\"990\" height=\"534\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/WPForms-Builder-.png\" alt=\"Constructeur d'enqu\u00eate WPForms\" class=\"wp-image-27571\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/WPForms-Builder-.png 990w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/WPForms-Builder--300x162.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/12\/WPForms-Builder--768x414.png 768w\" sizes=\"(max-width: 990px) 100vw, 990px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, cet outil devrait \u00e9galement vous permettre de cr\u00e9er rapidement toutes sortes de formulaires dont votre site pourrait avoir besoin \u2013 qu\u2019il s\u2019agisse de formulaires de contact, de paiement, d\u2019inscription ou d\u2019enqu\u00eates \u2013, le tout sans avoir \u00e0 vous lancer dans des op\u00e9rations de codage complexes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nos pr\u00e9f\u00e9r\u00e9s ? <a href=\"https:\/\/memberpress.com\/go\/wpf\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">WPForms<\/a> et <a href=\"https:\/\/memberpress.com\/go\/fofo\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Formes Formidables<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_It_Up\"><\/span>Pour conclure<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">WordPress est un terrain de jeu riche en possibilit\u00e9s. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour lancer votre site d'adh\u00e9sion WordPress, MemberPress constitue un excellent point de d\u00e9part. Gr\u00e2ce \u00e0 la vaste gamme d'autres plugins fantastiques \u00e0 votre disposition, votre imagination est votre seule limite.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caract\u00e8re cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez des questions sur la mise en place de votre site d'adh\u00e9sion WordPress ? Posez-les dans les commentaires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/memberpress\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\"><strong>Pinterest<\/strong><\/a>et<a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"> <strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous abonner \u00e0 notre newsletter !<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Vous souhaitez lancer un site d'adh\u00e9sion WordPress \u00e0 succ\u00e8s ? 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