If you haven't heard already, social media platform Google+ officially started shutting down user accounts in April, due to “low usage” and significant data leaks and will remain open until August 2019.
But what does the Google+ shutdown mean for your business and how you market your membership site? What should you do now? Here are a few tips to help you out!
1. Upgrade Your Security
Because of the circumstances that led to Google+ shutting down, Google is working to be more vigilant when it comes to privacy and security. It is also a good idea for small business owners to check your security settings in all of the Google apps you use in your business, and even in your personal time. To learn more about how secure your Google account is, use Google's Security Checkup Tool.
2. Download Your Data
If your membership business was heavily active on Google+, then you don't want to lose all of your photos, videos, and connections, right? Thankfully, Google does give users a way to download and save their data before the platform completely shuts down.
3. Update Your Branding
If you previously had a Google+ profile in your membership business' marketing strategy, now is the time to start revamping those plans and making sure that you update your branding materials. Be sure to go ahead and remove the Google+ share / follow buttons from your website, blogs, graphics, and more.
4. Migrate Your Community
Does your membership business have a community on Google+? Now is the time to move your Google+ community over to another social network, such as LinkedIn or Facebook, where people typically already have social platforms and can easily access your group. Make sure that your members know about the move well ahead of time so that everyone can prepare and you can retain the most members possible.
5. Revamp Your Marketing Strategy
Now that Google+ is on its way out, it is also important to reanalyze your marketing strategy. With one less social platform, you can now move your focus to your other platforms and reemphasize your efforts there. Focus on building your audience on your new platform to keep the momentum going, and focus on bringing your Google+ followers over so they can stay up-to-date.
Although Google+ is shutting down, Google announced that this is just one of many changes underway – new features are being added and taken away to better help small business owners grow and maintain their businesses!
We hope this article helped you to better understand how your membership business can react positively if you were highly active on Google+.
How do you feel about the Google+ shutdown? Did you expect it, or were you caught off guard? Let's discuss it in the comments below!