{"id":61388,"date":"2024-02-13T07:23:33","date_gmt":"2024-02-13T12:23:33","guid":{"rendered":"https:\/\/memberpress.com\/docs\/seo-and-paywall\/"},"modified":"2024-12-30T09:55:12","modified_gmt":"2024-12-30T14:55:12","slug":"seo-and-paywall","status":"publish","type":"ht_kb","link":"https:\/\/memberpress.com\/pt\/docs\/seo-and-paywall\/","title":{"rendered":"Usando o MemberPress SEO e o PayWall"},"content":{"rendered":"<p>O <strong>SEO e PayWall<\/strong> As op\u00e7\u00f5es podem ser encontradas em <strong>Painel de controle &gt; MemberPress &gt; Configura\u00e7\u00f5es &gt; Guia Geral<\/strong> como visto abaixo.<\/p>\n\n\n\n<p><iframe title=\"Reprodutor de v\u00eddeo do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/GOburKCDPHc?enablejsapi=1\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><br \/><\/iframe><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"authorize-search-engines\"><a href=\"#authorize-search-engines\" title=\"\">Indexar conte\u00fado protegido<\/a><\/h2>\n\n\n\n<p>Marcar a primeira caixa, <strong>Autorizar mecanismos de pesquisa<\/strong>A op\u00e7\u00e3o \"Google\", dir\u00e1 ao MemberPress para tratar os mecanismos de pesquisa compat\u00edveis como usu\u00e1rios autorizados para que eles possam indexar seu conte\u00fado protegido. Os mecanismos de pesquisa compat\u00edveis s\u00e3o Google, Bing\/MSN, Yahoo e Ask.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"do-not-index\"><a href=\"#do-not-index\" title=\"\">N\u00e3o indexar conte\u00fado protegido<\/a><\/h2>\n\n\n\n<p>Se quiser impedir que os mecanismos de pesquisa indexem seu conte\u00fado protegido, selecione a segunda caixa em SEO &amp; PayWall, <strong>Bloquear mecanismos de pesquisa<\/strong>. Quando essa op\u00e7\u00e3o estiver ativada, o MemberPress solicitar\u00e1 aos mecanismos de pesquisa que n\u00e3o indexem seu conte\u00fado protegido. <\/p>\n\n\n\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon is-style-alert\"><strong>Observa\u00e7\u00e3o<\/strong>: Se voc\u00ea tiver ativado o <strong>Autorizar mecanismos de pesquisa<\/strong> op\u00e7\u00e3o, o <strong>Bloquear mecanismos de pesquisa<\/strong> n\u00e3o ter\u00e1 efeito.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"paywall\"><a href=\"#paywall\" title=\"\">PayWall<\/a><\/h2>\n\n\n\n<p>A op\u00e7\u00e3o Enable PayWall permite que os usu\u00e1rios vejam p\u00e1ginas ou publica\u00e7\u00f5es protegidas pelas regras do MemberPress um n\u00famero limitado de vezes. Nas configura\u00e7\u00f5es do PayWall, voc\u00ea pode limitar o n\u00famero de visualiza\u00e7\u00f5es de p\u00e1gina gratuitas que cada convidado tem. <\/p>\n\n\n\n<figure data-wp-context=\"{\"imageid\":\"69df16d428285\"}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69df16d428285\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"2540\" height=\"1315\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-paywall.png\" alt=\"MemberPress PayWall\" class=\"wp-image-66477\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-paywall.png 2540w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-paywall-300x155.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-paywall-1024x530.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-paywall-768x398.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-paywall-50x26.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-paywall-1536x795.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-paywall-2048x1060.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-paywall-18x9.png 18w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-paywall-328x170.png 328w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-paywall-840x435.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-paywall-1216x630.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-paywall-1832x948.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-paywall-700x362.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-paywall-156x81.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-paywall-1080x559.png 1080w\" sizes=\"(max-width: 2540px) 100vw, 2540px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Quando um usu\u00e1rio atinge o limite, o PayWall \u00e9 ativado. Assim, quando o usu\u00e1rio tentar visualizar a pr\u00f3xima p\u00e1gina ou postagem protegida, o PayWall impedir\u00e1 isso. Em vez disso, o usu\u00e1rio ver\u00e1 a mensagem de n\u00e3o autoriza\u00e7\u00e3o definida na regra que protege essa p\u00e1gina ou postagem. <\/p>\n\n\n\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon is-style-alert\">Observa\u00e7\u00e3o: \u00c9 altamente recomend\u00e1vel deixar esse recurso desativado at\u00e9 que voc\u00ea tenha configurado e testado a instala\u00e7\u00e3o do MemberPress.<\/p>\n\n\n\n<p><b style=\"background-color: initial; font-family: inherit; font-size: 18px;\">Tutorial:<\/b><\/p>\n\n\n\n<p><iframe title=\"Reprodutor de v\u00eddeo do YouTube\" src=\"https:\/\/www.youtube.com\/embed\/Pc4a9VgtVmw?enablejsapi=1\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><br \/><\/iframe><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"modern-paywall\"><a href=\"#modern-paywall\" title=\"\">PayWall moderno<\/a><\/h3>\n\n\n\n<p>Quando o Paywall estiver ativado, os usu\u00e1rios ver\u00e3o a mensagem n\u00e3o autorizada padr\u00e3o da regra que protege o conte\u00fado. <\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode ativar o PayWall moderno nas configura\u00e7\u00f5es da regra:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navegue at\u00e9 <strong>Painel de controle &gt; MemberPress &gt; Regras<\/strong>.<\/li>\n\n\n\n<li>Localize a regra aplicada ao seu conte\u00fado e clique em <strong>Editar <\/strong>para acessar as configura\u00e7\u00f5es de regras.<\/li>\n\n\n\n<li>Role para baixo at\u00e9 a se\u00e7\u00e3o <strong>Acesso n\u00e3o autorizado<\/strong> painel.<\/li>\n<\/ol>\n\n\n\n<figure data-wp-context=\"{\"imageid\":\"69df16d428b89\"}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69df16d428b89\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"2539\" height=\"1316\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/02\/mepr-use-modern-paywall.png\" alt=\"Ativar o PayWall moderno\" class=\"wp-image-68103\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/02\/mepr-use-modern-paywall.png 2539w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/02\/mepr-use-modern-paywall-300x155.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/02\/mepr-use-modern-paywall-1024x531.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/02\/mepr-use-modern-paywall-768x398.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/02\/mepr-use-modern-paywall-50x26.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/02\/mepr-use-modern-paywall-1536x796.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/02\/mepr-use-modern-paywall-2048x1062.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/02\/mepr-use-modern-paywall-18x9.png 18w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/02\/mepr-use-modern-paywall-328x170.png 328w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/02\/mepr-use-modern-paywall-840x435.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/02\/mepr-use-modern-paywall-1216x630.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/02\/mepr-use-modern-paywall-1832x950.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/02\/mepr-use-modern-paywall-700x363.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/02\/mepr-use-modern-paywall-156x81.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/02\/mepr-use-modern-paywall-1080x560.png 1080w\" sizes=\"(max-width: 2539px) 100vw, 2539px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Clique no bot\u00e3o <strong>Use um PayWall moderno<\/strong> caixa de sele\u00e7\u00e3o.<\/li>\n\n\n\n<li>Clique no bot\u00e3o <strong>Salvar regra<\/strong> para aplicar as altera\u00e7\u00f5es.<\/li>\n<\/ol>\n\n\n\n<p>Como resultado, quando seus usu\u00e1rios atingirem o limite do PayWall, eles ver\u00e3o a mensagem n\u00e3o autorizada parcialmente transparente.<\/p>\n\n\n\n<figure data-wp-context=\"{\"imageid\":\"69df16d428f51\"}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69df16d428f51\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"2538\" height=\"1318\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-modern-paywall.png\" alt=\"PayWall moderno\" class=\"wp-image-66479\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-modern-paywall.png 2538w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-modern-paywall-300x156.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-modern-paywall-1024x532.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-modern-paywall-768x399.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-modern-paywall-50x26.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-modern-paywall-1536x798.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-modern-paywall-2048x1064.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-modern-paywall-18x9.png 18w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-modern-paywall-327x170.png 327w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-modern-paywall-840x436.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-modern-paywall-1216x631.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-modern-paywall-1832x951.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-modern-paywall-700x364.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-modern-paywall-156x81.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/06\/mepr-modern-paywall-1080x561.png 1080w\" sizes=\"(max-width: 2538px) 100vw, 2538px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon\">Observa\u00e7\u00e3o: as op\u00e7\u00f5es que permitem que os usu\u00e1rios fa\u00e7am login usando credenciais de m\u00eddia social n\u00e3o fazem parte do Modern PayWall. Para ativar essas op\u00e7\u00f5es, voc\u00ea precisa <strong><a href=\"https:\/\/memberpress.com\/pt\/docs\/memberpress-social-login-add-on\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ativar e configurar o complemento Social Logins<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"caching\"><a href=\"#caching\" title=\"\">Configura\u00e7\u00e3o de cache<\/a><\/h2>\n\n\n\n<p>O armazenamento em cache pode causar problemas com o funcionamento do MemberPress SEO e com o recurso Paywall.  <\/p>\n\n\n\n<p>Portanto, se voc\u00ea usar qualquer <strong><a href=\"https:\/\/memberpress.com\/pt\/docs\/how-to-set-up-popular-caching-plugins-with-memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\">plugin de cache<\/a><\/strong> ou cache de CDN, voc\u00ea precisar\u00e1 desativar o cache em todo o seu conte\u00fado protegido.<\/p>\n\n\n\n<p>Al\u00e9m disso, lembre-se de que <strong><a href=\"https:\/\/memberpress.com\/pt\/docs\/what-web-hosting-works-best-with-memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\">alguns hosts aplicam seu pr\u00f3prio cache de p\u00e1gina<\/a><\/strong> (WP Engine, GoDaddy managed WP, etc). Aqui, voc\u00ea pode solicitar que eles n\u00e3o armazenem em cache nada que defina o cookie mp3pi141592pw.<\/p>\n\n\n\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon is-style-alert\"><strong>Observa\u00e7\u00e3o<\/strong>: O <strong>mp3pi141592pw<\/strong> \u00e9 definido se a p\u00e1gina atual (p\u00e1gina, postagem ou CPT) estiver protegida por uma regra MemberPress.<\/p>","protected":false},"excerpt":{"rendered":"<p>The SEO &\u00a0PayWall options can be found at Dashboard > MemberPress > Settings > General tab as seen below. Index Protected Content Checking the first box, Authorize Search Engines, will tell MemberPress to treat supported search engines as authorized users so that they can index your protected content. Supported search engines are Google, Bing\/MSN, Yahoo, [\u2026]<\/p>\n","protected":false},"author":62252,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","footnotes":""},"ht-kb-category":[1322],"ht-kb-tag":[],"class_list":{"0":"post-61388","1":"ht_kb","2":"type-ht_kb","3":"status-publish","4":"format-standard","6":"ht_kb_category-protecting-content","7":"entry","8":"has-post-thumbnail"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"The SEO &amp; PayWall options can be found at Dashboard &gt; MemberPress &gt; Settings &gt; General tab as seen below. Index Protected Content Checking the first box, Authorize Search Engines, will tell MemberPress to treat supported search engines as authorized users so that they can index your protected content. Supported search engines are Google, Bing\/MSN, Yahoo,\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Nikola M\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/docs\/seo-and-paywall\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Using MemberPress SEO and PayWall | MemberPress\" \/>\n\t\t<meta property=\"og:description\" content=\"The SEO &amp; PayWall options can be found at Dashboard &gt; MemberPress &gt; Settings &gt; General tab as seen below. Index Protected Content Checking the first box, Authorize Search Engines, will tell MemberPress to treat supported search engines as authorized users so that they can index your protected content. 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