{"id":61461,"date":"2024-02-13T07:32:47","date_gmt":"2024-02-13T12:32:47","guid":{"rendered":"https:\/\/memberpress.com\/docs\/full-list-of-email-parameters\/"},"modified":"2026-09-21T11:18:21","modified_gmt":"2026-09-21T15:18:21","slug":"full-list-of-email-parameters","status":"publish","type":"ht_kb","link":"https:\/\/memberpress.com\/pt\/docs\/full-list-of-email-parameters\/","title":{"rendered":"Lista completa de par\u00e2metros de e-mail"},"content":{"rendered":"<div class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon is-style-alert\"><p>Dependendo do tipo de e-mail, talvez apenas uma parte desses campos esteja dispon\u00edvel para ele. Voc\u00ea pode ver todos os campos dispon\u00edveis para um determinado tipo de e-mail usando a op\u00e7\u00e3o do menu suspenso \u2018Inserir\u2019, localizada abaixo do corpo do e-mail, ao edit\u00e1-lo.<\/p><\/div>\n      <p id=\"top\">\n\t Nesta p\u00e1gina, listamos todos os par\u00e2metros suportados para cada MemberPress Email and Reminder. Observe que cada par\u00e2metro pode \n\t<i style=\"background-color: initial;\">somente <\/i>ser usados no tipo de e-mail em que est\u00e3o listados. Para obter links r\u00e1pidos para cada se\u00e7\u00e3o, clique na op\u00e7\u00e3o abaixo:<\/p><ul class=\"callout\">\n\t\n<li><a href=\"#emails\">E-mails do MemberPress<\/a><\/li>\t\n<li><a href=\"#reminders\">E-mails de lembrete<\/a><\/li><\/ul>\n\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon is-style-info\"><strong>Observa\u00e7\u00e3o:<\/strong> O carrinho de compras do MemberPress est\u00e1 atualmente em fase beta. Alguns r\u00f3tulos e etapas no seu site podem diferir ligeiramente do descrito neste documento. No MemberPress 1.14 e vers\u00f5es posteriores, <strong>Associa\u00e7\u00f5es<\/strong> aparece como <strong>Produtos<\/strong> no Painel do WordPress. Saiba mais no <strong><a href=\"https:\/\/memberpress.com\/pt\/docs\/memberpress-cart-overview\/\" target=\"_blank\" rel=\"noopener\">Vis\u00e3o geral do carrinho MemberPress<\/a><\/strong>.<\/p>\n\n<h2 id=\"emails\">E-mails do MemberPress<\/h2><p>\n\t<em style=\"background-color: initial;\">Esses s\u00e3o apenas para os e-mails encontrados no MemberPress &gt; Configura\u00e7\u00f5es &gt;&nbsp;<\/em><a href=\"http:\/\/docs.memberpress.com\/article\/43-emails\" target=\"_blank\" rel=\"noopener\"><em>Guia E-mails<\/em><\/a><em style=\"background-color: initial;\">.&nbsp;<\/em><\/p><ul><li><strong>{$user_id}<\/strong> O ID do banco de dados do WordPress do usu\u00e1rio (9253) <\/li><li><strong>{$user_login}<\/strong> O nome de usu\u00e1rio do usu\u00e1rio (johndoe) <\/li><li><strong>{$username}<\/strong> O nome de usu\u00e1rio do usu\u00e1rio (johndoe) <\/li><li><strong>{$user_email}<\/strong> O endere\u00e7o de e-mail do usu\u00e1rio (john@doe.com) <\/li><li><strong>{$user_first_name}<\/strong> O nome do usu\u00e1rio (John) <\/li><li><strong>{$user_last_name}<\/strong> O sobrenome do usu\u00e1rio (Doe) <\/li><li><strong>{$user_full_name}<\/strong>Nome e sobrenome do usu\u00e1rio (John Doe)<\/li><li><strong>{$usermeta:slug}&nbsp;<\/strong> Use isso para adicionar qualquer campo personalizado preenchido durante o registro. Onde \"slug\" \u00e9 substitu\u00eddo pelo slug de seu campo personalizado, ou seja, {$usermeta:mepr_office_phone} poderia ser um exemplo. Para obter mais informa\u00e7\u00f5es, consulte a se\u00e7\u00e3o \"Adicionar campos personalizados em e-mails\" em <a href=\"http:\/\/docs.memberpress.com\/article\/43-emails\">esta p\u00e1gina<\/a>.&nbsp;<\/li><li><strong>{$user_address}<\/strong>O endere\u00e7o formatado do usu\u00e1rio<\/li><li><strong>{$user_registered}<\/strong>A data em que o usu\u00e1rio criou sua conta.&nbsp;<\/li><li><strong>{$membership_type}<\/strong> O nome da associa\u00e7\u00e3o adquirida (Associa\u00e7\u00e3o Bronze) <\/li><li><strong>{$product_name}<\/strong> O nome da associa\u00e7\u00e3o adquirida (Associa\u00e7\u00e3o Bronze) <\/li><li><strong>{$coupon_code}<\/strong> O t\u00edtulo do c\u00f3digo do cupom, se ele foi usado para comprar uma associa\u00e7\u00e3o <\/li><li><strong>{$invoice_num}<\/strong> O ID do banco de dados da transa\u00e7\u00e3o (8325) <\/li><li><strong>{$trans_num}<\/strong>O n\u00famero da transa\u00e7\u00e3o (ch_1S7H9S70G28 ou py_1S7H9S70G28)<\/li><li><strong>{$trans_date}<\/strong> A data em que a transa\u00e7\u00e3o foi criada <\/li><li><strong>{$trans_expires_at}<\/strong>A data de expira\u00e7\u00e3o da transa\u00e7\u00e3o<\/li><li><strong>{$trans_gateway}<\/strong>O gateway de pagamento com o qual o usu\u00e1rio fez a compra (PayPal)<\/li><li><strong>{$trans_status}<\/strong>O status da transa\u00e7\u00e3o (Completa)<\/li><li><strong>{$user_remote_addr}<\/strong> O endere\u00e7o IP de onde a transa\u00e7\u00e3o foi registrada (50.16.236.202) <\/li><li><strong>{$payment_amount}<\/strong> O valor do pagamento da transa\u00e7\u00e3o ($10.00) <\/li><li><strong>{$blog_name}<\/strong>O t\u00edtulo do seu blog (Blog de Dicas Legais do Robert)<\/li><li><strong>{$payment_subtotal}<\/strong> Se os impostos estiverem ativados, esse \u00e9 o valor antes dos impostos ($9.00) <\/li><li><strong>{$tax_rate}<\/strong> A taxa de imposto como uma porcentagem (10%) <\/li><li><strong>{$tax_amount}<\/strong> A parte fiscal do valor da venda ($1.00) <\/li><li><strong>{$tax_desc}<\/strong>A descri\u00e7\u00e3o do imposto cobrado (GST)<\/li><li><strong>{$usermeta:mepr_vat_number}&nbsp;<\/strong> Exibe o n\u00famero de IVA que o usu\u00e1rio inseriu ao se registrar na associa\u00e7\u00e3o, se o IVA estiver ativado.&nbsp; <\/li><li><strong>{$business_name}<\/strong>O nome da sua empresa, conforme definido em Configura\u00e7\u00f5es do MemberPress -&gt; aba Informa\u00e7\u00f5es (Blog Robert\u2019s Cool Tips)<\/li><li><strong>{$biz_name}<\/strong> O nome da sua empresa, conforme definido em Configura\u00e7\u00f5es do MemberPress -&gt; aba Informa\u00e7\u00f5es (Blog Robert\u2019s Cool Tips) <\/li><li><strong>{$biz_address1}<\/strong> A primeira linha do endere\u00e7o, conforme definido na guia MemberPress Settings -&gt; Info (123 Fake Street) <\/li><li><strong>{$biz_address2}<\/strong> A segunda linha do endere\u00e7o, conforme definido na guia MemberPress Settings -&gt; Info (Su\u00edte 321) <\/li><li><strong>{$biz_city}<\/strong> A cidade, conforme definido na guia Configura\u00e7\u00f5es -&gt; Informa\u00e7\u00f5es do MemberPress (Tinseltown) <\/li><li><strong>{$biz_state}<\/strong> O estado conforme definido na guia MemberPress Settings -&gt; Info (TX) <\/li><li><strong>{$biz_postcode}<\/strong> O c\u00f3digo postal\/zip, conforme definido na guia MemberPress Settings -&gt; Info (77777) <\/li><li><strong>{$biz_country}<\/strong> O pa\u00eds, conforme definido na guia Configura\u00e7\u00f5es -&gt; Informa\u00e7\u00f5es do MemberPress (EUA) <\/li><li><strong>{$account_url}<\/strong> O URL da p\u00e1gina de sua conta (https:\/\/robstipsblog.com\/account\/) <\/li><li><strong>{$login_url}<\/strong> ou&nbsp;<strong>{$login_page}<\/strong> O URL de sua p\u00e1gina de login (https:\/\/robstipsblog.com\/login\/) <\/li><li><strong>{$subscr_num}<\/strong> Para assinaturas recorrentes, esse \u00e9 o n\u00famero da assinatura (sub_ksdf8ksdjf8sd7s). Para assinaturas n\u00e3o recorrentes, esse \u00e9 o n\u00famero da transa\u00e7\u00e3o (ch_1s4f1s5s1s5 ou py_1s4f1s5s1s5). <\/li><li><strong>{$subscr_date}<\/strong> A data em que a assinatura foi criada\/iniciada <\/li><li><strong>{$subscr_gateway}<\/strong> O gateway de pagamento com o qual o usu\u00e1rio fez a compra (PayPal) <\/li><li><strong>{$subscr_next_billing_at}<\/strong> A data do pr\u00f3ximo faturamento, caso se trate de uma assinatura recorrente.  Se for uma assinatura n\u00e3o recorrente, aparecer\u00e1 \u201cNunca\u201d. <\/li><li><strong>{$subscr_expires_at}<\/strong> Tamb\u00e9m a data do pr\u00f3ximo faturamento de uma assinatura recorrente. Se for uma assinatura n\u00e3o recorrente, a data de \"Expira em\" da transa\u00e7\u00e3o. <\/li><li><strong>{$subscr_terms}<\/strong> Os termos de pre\u00e7o da assinatura (1 semana gr\u00e1tis e $99 \/ ano) <\/li><li><strong>{$subscr_next_billing_amount}<\/strong> O valor do pr\u00f3ximo ciclo de faturamento em uma assinatura recorrente <\/li><li><strong>{$subscr_cc_num}<\/strong> Os \u00faltimos 4 d\u00edgitos do n\u00famero do cart\u00e3o de cr\u00e9dito do usu\u00e1rio associado a uma assinatura recorrente. Esse campo fica em branco no caso de assinaturas n\u00e3o recorrentes e para usu\u00e1rios que pagaram com PayPal. <\/li><li><strong>{$subscr_cc_month_exp}<\/strong> O m\u00eas de vencimento do cart\u00e3o de cr\u00e9dito <\/li><li><strong>{$subscr_cc_year_exp}<\/strong> O ano de vencimento do cart\u00e3o de cr\u00e9dito <\/li><li><strong>{$subscr_renew_url}<\/strong> Links para a p\u00e1gina de login, com um par\u00e2metro de redirecionamento definido que leva o usu\u00e1rio \u00e0 p\u00e1gina de renova\u00e7\u00e3o da associa\u00e7\u00e3o ap\u00f3s o login Isso n\u00e3o \u00e9 necess\u00e1rio para assinaturas recorrentes, pois o usu\u00e1rio \u00e9 cobrado automaticamente ap\u00f3s cada ciclo. <\/li><li><strong>{$subscr_update_url}<\/strong> No momento, esse link leva apenas \u00e0 p\u00e1gina da conta do usu\u00e1rio. L\u00e1, ele pode clicar na aba \u201cassinaturas\u201d e atualizar suas informa\u00e7\u00f5es de pagamento, se necess\u00e1rio <\/li><li><strong>{$subscr_upgrade_url}<\/strong> Links para a p\u00e1gina de login, com um par\u00e2metro de redirecionamento definido que leva o usu\u00e1rio \u00e0 p\u00e1gina do grupo de associa\u00e7\u00e3o Isso s\u00f3 funciona se a associa\u00e7\u00e3o fizer parte de um grupo que seja um caminho de atualiza\u00e7\u00e3o <\/li><li><strong>{$subaccounts_url}<\/strong> O link para a p\u00e1gina Manage Sub Accounts (Gerenciar subcontas). Isso s\u00f3 funciona se o complemento Corporate Accounts estiver instalado <\/li><\/ul><br><p>\n\t<a class=\"callout dashed\" href=\"#top\">Voltar ao topo<\/a><\/p><h2 id=\"reminders\">E-mails de lembrete<\/h2><p>\n\t<em>Esses s\u00e3o apenas para os e-mails de lembrete encontrados no MemberPress &gt;&nbsp;<\/em><a href=\"http:\/\/docs.memberpress.com\/article\/147-creating-reminders\" target=\"_blank\" rel=\"noopener\"><em>P\u00e1gina de lembretes<\/em><\/a><em>.&nbsp;<\/em><\/p><ul><li><strong>{$reminder_id}<\/strong> O ID exclusivo (WP_Post ID) do lembrete. Normalmente, voc\u00ea n\u00e3o vai querer nem precisar usar esse ID nos e-mails de lembrete enviados aos seus clientes. <\/li><li><strong>{$reminder_trigger_length}<\/strong> A dura\u00e7\u00e3o do disparo do Lembrete. Se o Lembrete for enviado 3 dias ap\u00f3s a expira\u00e7\u00e3o de uma assinatura. Esse valor seria&nbsp; <strong>3<\/strong>.<\/li><li><strong>{$reminder_trigger_interval}<\/strong> O intervalo de acionamento do Lembrete. Se o lembrete for enviado 3 dias ap\u00f3s a expira\u00e7\u00e3o de uma assinatura. Esse valor seria&nbsp; <strong>dias<\/strong>.<\/li><li><strong>{$reminder_trigger_timing}<\/strong> O tempo de acionamento do Lembrete. Se seu lembrete for enviado 3 dias ap\u00f3s a expira\u00e7\u00e3o de uma assinatura. Esse valor seria&nbsp; <strong>ap\u00f3s<\/strong>.<\/li><li><strong>{$reminder_trigger_event}<\/strong> O evento de acionamento do lembrete. Se o Lembrete for enviado 3 dias ap\u00f3s a expira\u00e7\u00e3o de uma assinatura. Esse valor seria <strong>subexpira<\/strong>.<\/li><li><strong>{$reminder_name}<\/strong> O nome\/t\u00edtulo de seu lembrete. Pode ser algo como&nbsp; <strong>Assinatura vencida<\/strong>.<\/li><li><strong>{$reminder_description}<\/strong> A descri\u00e7\u00e3o de seu lembrete. Pode ser algo como&nbsp; <strong>A assinatura expirou h\u00e1 3 dias<\/strong>.<\/li><li><strong>{$usermeta:slug}&nbsp;<\/strong> Use isso para adicionar qualquer campo personalizado preenchido durante o registro. Onde \"slug\" \u00e9 substitu\u00eddo pelo slug de seu campo personalizado, ou seja, {$usermeta:mepr_office_phone} poderia ser um exemplo. Para obter mais informa\u00e7\u00f5es, consulte a se\u00e7\u00e3o \"Adicionar campos personalizados em e-mails\" em <a href=\"http:\/\/docs.memberpress.com\/article\/43-emails\">esta p\u00e1gina<\/a>.&nbsp;<\/li><\/ul><p>\n\t<a class=\"callout dashed\" href=\"#top\">Voltar ao topo<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>On this page, we have listed all of the supported parameters for every MemberPress Email and Reminder. Please note that each parameter can only be used in the email type they are listed under. For quick links to each section click on the option below: MemberPress Emails Reminder Emails MemberPress Emails These are only for [&hellip;]<\/p>\n","protected":false},"author":62252,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","footnotes":""},"ht-kb-category":[1280],"ht-kb-tag":[],"class_list":["post-61461","ht_kb","type-ht_kb","status-publish","format-standard","ht_kb_category-setting-up-emails","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Depending on the email type, only a portion of these fields may be available for it. You can see all available fields for a particular email type using the &#039;Insert&#039; dropdown option below the email body when editing it. On this page, we have listed all of the supported parameters for every MemberPress Email and\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Nikola M\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/docs\/full-list-of-email-parameters\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Full List of Email Parameters | MemberPress\" \/>\n\t\t<meta property=\"og:description\" content=\"Depending on the email type, only a portion of these fields may be available for it. You can see all available fields for a particular email type using the &#039;Insert&#039; dropdown option below the email body when editing it. On this page, we have listed all of the supported parameters for every MemberPress Email and\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/pt\/docs\/full-list-of-email-parameters\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1650\" \/>\n\t\t<meta property=\"og:image:height\" content=\"1275\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-02-13T12:32:47+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-09-21T15:18:21+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Full List of Email Parameters | MemberPress\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Depending on the email type, only a portion of these fields may be available for it. You can see all available fields for a particular email type using the &#039;Insert&#039; dropdown option below the email body when editing it. 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