{"id":69738,"date":"2024-12-06T15:43:00","date_gmt":"2024-12-06T20:43:00","guid":{"rendered":"https:\/\/memberpress.com\/?post_type=ht_kb&#038;p=69738"},"modified":"2025-06-02T10:33:18","modified_gmt":"2025-06-02T14:33:18","slug":"protect-content-with-memberpress","status":"publish","type":"ht_kb","link":"https:\/\/memberpress.com\/pt\/docs\/protect-content-with-memberpress\/","title":{"rendered":"Proteja o conte\u00fado com o MemberPress"},"content":{"rendered":"<p>Os sites baseados em associa\u00e7\u00e3o s\u00e3o criados principalmente para fornecer acesso a conte\u00fado espec\u00edfico com base na associa\u00e7\u00e3o \u00e0 qual o usu\u00e1rio est\u00e1 inscrito. Quando voc\u00ea tiver <a href=\"https:\/\/memberpress.com\/pt\/docs\/creating-memberships\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>associa\u00e7\u00f5es criadas<\/strong><\/a> e sua <a href=\"https:\/\/memberpress.com\/pt\/docs\/memberpress-memberships-and-groups\/#memberships-and-subscriptions\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>estrutura de associa\u00e7\u00e3o<\/strong><\/a> Com o MemberPress, voc\u00ea deve proteger o conte\u00fado com base nos n\u00edveis de associa\u00e7\u00e3o. Voc\u00ea pode agrupar e proteger seu conte\u00fado apenas para seus membros, adicionando as regras baseadas em associa\u00e7\u00e3o no MemberPress.<\/p>\n\n\n\n<p>Este documento explica como usar as regras do MemberPress para fornecer acesso ao conte\u00fado a diferentes n\u00edveis de associa\u00e7\u00e3o em seu site. Ele tamb\u00e9m explica como proteger v\u00e1rios tipos de conte\u00fado e criar a melhor experi\u00eancia para o usu\u00e1rio.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon is-style-info\">Voc\u00ea est\u00e1 lendo o <strong>Guia de introdu\u00e7\u00e3o ao MemberPress<\/strong>:<br><br><a href=\"https:\/\/memberpress.com\/pt\/docs\/getting-started-with-memberpress\/\" title=\"\">Primeiros passos com o MemberPress<\/a><br><a href=\"https:\/\/memberpress.com\/pt\/docs\/activate-your-memberpress-license\/\" title=\"\">Ativar sua licen\u00e7a MemberPress<\/a><br><a href=\"https:\/\/memberpress.com\/pt\/docs\/enabling-features-with-memberpress-add-ons\/\" title=\"\">Habilita\u00e7\u00e3o de recursos com complementos MemberPress<\/a><br><a href=\"https:\/\/memberpress.com\/pt\/docs\/memberpress-settings-and-default-pages\/\" title=\"\">Configura\u00e7\u00f5es e p\u00e1ginas padr\u00e3o do MemberPress<\/a><br><a href=\"https:\/\/memberpress.com\/pt\/docs\/memberpress-memberships-and-groups\/\" title=\"\">MemberPress Associa\u00e7\u00f5es e grupos<\/a><br><strong>Proteja o conte\u00fado com o MemberPress<\/strong><br><a href=\"https:\/\/memberpress.com\/pt\/docs\/memberpress-payments\/\" title=\"\">Pagamentos MemberPress<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-should-you-protect-content\"><a href=\"#why-should-you-protect-content\" title=\"\">Por que voc\u00ea deve proteger o conte\u00fado do seu site?<\/a><\/h2>\n\n\n\n<p>Por padr\u00e3o, quando voc\u00ea adiciona conte\u00fado ao seu site, ele fica dispon\u00edvel publicamente para todos. Isso inclui todos os seus posts, p\u00e1ginas, cursos, imagens, v\u00eddeos e quaisquer outros arquivos que voc\u00ea carregue em seu site.<\/p>\n\n\n\n<p>Dependendo do seu modelo de neg\u00f3cios, da estrutura de associa\u00e7\u00e3o e da estrat\u00e9gia de vendas, parte desse conte\u00fado deve ser reservada aos membros. Para limitar o acesso a qualquer parte do seu conte\u00fado, voc\u00ea precisar\u00e1 proteg\u00ea-lo usando as Regras do MemberPress.<\/p>\n\n\n\n<p>Isso criar\u00e1 ou aumentar\u00e1 o valor de suas associa\u00e7\u00f5es ou proporcionar\u00e1 seguran\u00e7a ao permitir o acesso somente aos seus membros.\u00a0<\/p>\n\n\n\n<p>Para ilustrar, voc\u00ea poderia administrar uma plataforma de aprendizagem on-line com cursos para diferentes n\u00edveis de aprendizagem. Aqui, voc\u00ea criaria uma associa\u00e7\u00e3o para cada n\u00edvel de aprendizagem. Em seguida, voc\u00ea pode proteger os cursos limitando o acesso a cada n\u00edvel a uma associa\u00e7\u00e3o obrigat\u00f3ria. Dessa forma, \u00e0 medida que seus alunos progridem, eles precisam se registrar em associa\u00e7\u00f5es adicionais para acessar os cursos de n\u00edvel superior.<\/p>\n\n\n\n<p>Ou, digamos que voc\u00ea esteja administrando uma organiza\u00e7\u00e3o com diferentes n\u00edveis de autoriza\u00e7\u00e3o. Voc\u00ea pode limitar o acesso ao conte\u00fado de cada grupo atribuindo a eles diferentes associa\u00e7\u00f5es e protegendo o conte\u00fado de acordo. Como resultado, voc\u00ea pode disseminar seu conte\u00fado sem se preocupar com o fato de ele ser acessado por membros n\u00e3o autorizados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"using-memberpress-rules\"><a href=\"#using-memberpress-rules\" title=\"\">Uso de regras MemberPress<\/a><\/h2>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/pt\/docs\/rules-overview\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Regras do MemberPress<\/strong><\/a> proteja seu conte\u00fado verificando se um usu\u00e1rio preenche as condi\u00e7\u00f5es definidas para acessar o conte\u00fado espec\u00edfico. Voc\u00ea pode definir uma condi\u00e7\u00e3o de regra para:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Associa\u00e7\u00e3o <\/strong>\u2013 o usu\u00e1rio deve ter uma assinatura ativa do plano de ades\u00e3o como condi\u00e7\u00e3o para acessar o conte\u00fado protegido;<\/li>\n\n\n\n<li><strong>Membro <\/strong>\u2013 o conte\u00fado protegido s\u00f3 pode ser acessado por um conjunto espec\u00edfico de membros dentro das condi\u00e7\u00f5es da regra;\u00a0<\/li>\n\n\n\n<li><strong>Fun\u00e7\u00e3o<\/strong> \u2013 apenas usu\u00e1rios com uma fun\u00e7\u00e3o espec\u00edfica podem acessar o conte\u00fado protegido;<\/li>\n\n\n\n<li><strong>Capacidade<\/strong> \u2013 Somente usu\u00e1rios com uma capacidade espec\u00edfica podem acessar o conte\u00fado protegido.<\/li>\n<\/ul>\n\n\n\n<p>Voc\u00ea pode adicionar v\u00e1rias condi\u00e7\u00f5es a cada regra.<\/p>\n\n\n\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon is-style-alert\"><strong>Observa\u00e7\u00e3o<\/strong>: As regras com v\u00e1rias condi\u00e7\u00f5es exigir\u00e3o que os usu\u00e1rios cumpram <strong>apenas uma condi\u00e7\u00e3o para permitir o acesso<\/strong> para o conte\u00fado protegido.<\/p>\n\n\n\n<p>Al\u00e9m disso, voc\u00ea pode aplicar as regras do MemberPress a:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Uma \u00fanica pe\u00e7a de conte\u00fado<\/strong>;<\/li>\n\n\n\n<li><strong>Todo o conte\u00fado de uma categoria espec\u00edfica<\/strong>;<\/li>\n\n\n\n<li><strong>Todo o conte\u00fado com uma tag espec\u00edfica<\/strong>;<\/li>\n\n\n\n<li><strong>Um tipo espec\u00edfico de conte\u00fado<\/strong> (por exemplo, cursos, posts, p\u00e1ginas, arquivos, etc.);<\/li>\n\n\n\n<li><strong>URIs personalizados<\/strong>;<\/li>\n\n\n\n<li><span style=\"margin: 0px; padding: 0px;\"><strong>Partes do conte\u00fado<\/strong>\u00a0(por exemplo, um par\u00e1grafo dentro da postagem, widgets etc.).<\/span><\/li>\n<\/ul>\n\n\n\n<p>Quando voc\u00ea criar uma regra, o conte\u00fado protegido n\u00e3o estar\u00e1 mais dispon\u00edvel publicamente.\u00a0<\/p>\n\n\n\n<p>Al\u00e9m disso, para cada regra, \u00e9 poss\u00edvel especificar o que deve acontecer quando um usu\u00e1rio n\u00e3o autorizado tentar acessar esse conte\u00fado. Portanto, na se\u00e7\u00e3o <strong>Acesso n\u00e3o autorizado<\/strong> \u00e9 poss\u00edvel especificar o seguinte:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aplicar o <\/strong><a href=\"https:\/\/memberpress.com\/pt\/docs\/seo-and-paywall\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>PayWall<\/strong><\/a><strong> <\/strong>\u2013 isso permitir\u00e1 que usu\u00e1rios n\u00e3o autorizados acessem o conte\u00fado protegido um n\u00famero espec\u00edfico de vezes (visualiza\u00e7\u00f5es gratuitas). Depois disso, o usu\u00e1rio espec\u00edfico perder\u00e1 o acesso a qualquer conte\u00fado protegido adicional;<\/li>\n\n\n\n<li><strong>Exibir um trecho<\/strong>;<\/li>\n\n\n\n<li><strong>Mostrar a mensagem n\u00e3o autorizada<\/strong> e <strong>Formul\u00e1rio de login<\/strong>;<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/pt\/docs\/unauthorized-redirect\/\"><strong>Redirecionar o usu\u00e1rio n\u00e3o autorizado<\/strong><\/a> para uma p\u00e1gina espec\u00edfica.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-protect-content\"><a href=\"#how-to-protect-content\" title=\"\">Como proteger o conte\u00fado com o MemberPress<\/a><\/h2>\n\n\n\n<p>Conforme mencionado, voc\u00ea pode proteger uma parte do conte\u00fado, uma \u00fanica pe\u00e7a ou um conte\u00fado agrupado.\u00a0<\/p>\n\n\n\n<p>Para <a href=\"https:\/\/memberpress.com\/pt\/docs\/protecting-partial-content\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>proteger uma parte do conte\u00fado<\/strong><\/a>voc\u00ea precisaria usar o <strong>Regras parciais do MemberPress<\/strong>. Voc\u00ea pode aplicar um <strong><a href=\"https:\/\/memberpress.com\/pt\/docs\/protect-gutenberg-blocks-with-memberpress\/#partial-rules\" target=\"_blank\" rel=\"noopener\" title=\"\">regra parcial<\/a><\/strong> para seu conte\u00fado por <strong>usando a tag More<\/strong> ou <strong>conte\u00fado parcial<\/strong> <strong>c\u00f3digos<\/strong>. Al\u00e9m disso, com o editor Gutenberg, voc\u00ea pode proteger qualquer bloco com <strong><a href=\"https:\/\/memberpress.com\/pt\/docs\/protect-gutenberg-blocks-with-memberpress\/#block-level-protection\" target=\"_blank\" rel=\"noopener\" title=\"\">prote\u00e7\u00e3o em n\u00edvel de bloco<\/a><\/strong> ou o <a href=\"https:\/\/memberpress.com\/pt\/docs\/protect-gutenberg-blocks-with-memberpress\/#protected-content-block\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Bloco de conte\u00fado protegido<\/strong><\/a>.<\/p>\n\n\n\n<p>No entanto, voc\u00ea deve usar o tipo de regra apropriado para proteger uma \u00fanica pe\u00e7a ou um conte\u00fado agrupado. <strong>Tipos de regras do MemberPress<\/strong> s\u00e3o espec\u00edficos para o conte\u00fado que voc\u00ea deseja proteger.<\/p>\n\n\n\n<p>Para ilustrar, para <strong>proteger uma \u00fanica p\u00e1gina, <\/strong>voc\u00ea deve seguir estas diretrizes:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navegue at\u00e9 <strong>Painel de controle &gt; MemberPress &gt; Regras<\/strong>e clique no bot\u00e3o <strong>Adicionar nova regra<\/strong> bot\u00e3o. Isso abrir\u00e1 o formul\u00e1rio para a cria\u00e7\u00e3o de novas regras.<\/li>\n\n\n\n<li>Sob o <strong>Conte\u00fado protegido<\/strong> clique no menu suspenso para <strong>selecione o tipo de regra<\/strong>. Neste exemplo, o tipo de regra que voc\u00ea deve usar \u00e9 <strong>Uma \u00fanica p\u00e1gina<\/strong> tipo.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"527\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/12\/mepr-rule-type-selection-1024x527.png\" alt=\"MemberPress Tipo de regra\" class=\"wp-image-69741\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/12\/mepr-rule-type-selection-1024x527.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/12\/mepr-rule-type-selection-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/12\/mepr-rule-type-selection-768x395.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/12\/mepr-rule-type-selection-50x26.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/12\/mepr-rule-type-selection-1536x791.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/12\/mepr-rule-type-selection-2048x1054.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/12\/mepr-rule-type-selection-18x9.png 18w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/12\/mepr-rule-type-selection-330x170.png 330w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/12\/mepr-rule-type-selection-840x432.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/12\/mepr-rule-type-selection-1216x626.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/12\/mepr-rule-type-selection-1832x943.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/12\/mepr-rule-type-selection-700x360.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/12\/mepr-rule-type-selection-156x80.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/12\/mepr-rule-type-selection-1080x556.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Pr\u00f3ximo, <strong>digite o nome da p\u00e1gina a ser pesquisada<\/strong> p\u00e1ginas, e <strong>selecione a p\u00e1gina que voc\u00ea deseja proteger<\/strong>.<\/li>\n\n\n\n<li>Agora, <strong>adicionar uma condi\u00e7\u00e3o de acesso<\/strong> clicando no bot\u00e3o <strong>+ \u00edcone<\/strong>.\u00a0<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"527\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/12\/mepr-rule-access-conditions-1024x527.png\" alt=\"Proteger conte\u00fado - Condi\u00e7\u00f5es de acesso\" class=\"wp-image-69740\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/12\/mepr-rule-access-conditions-1024x527.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/12\/mepr-rule-access-conditions-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/12\/mepr-rule-access-conditions-768x395.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/12\/mepr-rule-access-conditions-50x26.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/12\/mepr-rule-access-conditions-1536x790.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/12\/mepr-rule-access-conditions-2048x1054.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/12\/mepr-rule-access-conditions-18x9.png 18w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/12\/mepr-rule-access-conditions-330x170.png 330w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/12\/mepr-rule-access-conditions-840x432.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/12\/mepr-rule-access-conditions-1216x626.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/12\/mepr-rule-access-conditions-1832x942.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/12\/mepr-rule-access-conditions-700x360.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/12\/mepr-rule-access-conditions-156x80.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/12\/mepr-rule-access-conditions-1080x556.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Defina a condi\u00e7\u00e3o como <strong>Associa\u00e7\u00e3o<\/strong>e <strong>selecionar qual associa\u00e7\u00e3o<\/strong> deve ser necess\u00e1rio para acessar essa p\u00e1gina.<\/li>\n\n\n\n<li>Clique em <strong>Salvar regra<\/strong> para aplicar a nova regra \u00e0 p\u00e1gina.<\/li>\n<\/ol>\n\n\n\n<p>Voc\u00ea pode aplicar esse processo a outros tipos de conte\u00fado. Por exemplo, se voc\u00ea quiser <strong>proteger um curso MemberPress<\/strong>, use o <strong>Um \u00fanico curso<\/strong> tipo de regra. Da mesma forma, voc\u00ea usaria o tipo de regra <strong>Posts Tagged rule<\/strong> tipo para <strong>proteger um grupo de postagens com a mesma tag<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Membership-based websites are primarily built to provide access to specific content based on the membership a user is subscribed to. Once you have created memberships and your membership structure with MemberPress, you should protect content based on membership levels. You can group and protect your content only for your members by adding the membership-based rules [\u2026]<\/p>\n","protected":false},"author":62252,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","footnotes":""},"ht-kb-category":[1277],"ht-kb-tag":[],"class_list":{"0":"post-69738","1":"ht_kb","2":"type-ht_kb","3":"status-publish","4":"format-standard","6":"ht_kb_category-getting-started","7":"entry","8":"has-post-thumbnail"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Membership-based websites are primarily built to provide access to specific content based on the membership a user is subscribed to. Once you have created memberships and your membership structure with MemberPress, you should protect content based on membership levels. You can group and protect your content only for your members by adding the membership-based rules\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Nikola M\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/docs\/protect-content-with-memberpress\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Protect Content With MemberPress\" \/>\n\t\t<meta property=\"og:description\" content=\"Membership-based websites are primarily built to provide access to specific content based on the membership a user is subscribed to. Once you have created memberships and your membership structure with MemberPress, you should protect content based on membership levels. 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