{"id":30113,"date":"2021-10-18T14:31:04","date_gmt":"2021-10-18T20:31:04","guid":{"rendered":"https:\/\/memberpress.com\/lessons\/lesson-4-setting-up-payment-methods\/"},"modified":"2023-10-23T11:17:00","modified_gmt":"2023-10-23T15:17:00","slug":"lesson-4-how-to-protect-your-content-memberpress-rules","status":"publish","type":"mpcs-lesson","link":"https:\/\/memberpress.com\/pt\/mp-courses\/getting-started-with-memberpress-video-course\/lessons\/lesson-4-how-to-protect-your-content-memberpress-rules\/","title":{"rendered":"Li\u00e7\u00e3o 4: Como proteger seu conte\u00fado com as regras do MemberPress"},"content":{"rendered":"<p>Demos uma olhada no <strong>conte\u00fado protegido<\/strong> na Li\u00e7\u00e3o 1. Mas agora \u00e9 hora de nos aprofundarmos em como <strong>ser pago <\/strong>para o conte\u00fado que voc\u00ea cria.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Neste v\u00eddeo...<\/h4>\n\n\n\n<p>Descubra a magia por tr\u00e1s de <strong>monetiza\u00e7\u00e3o <\/strong>seu site de associa\u00e7\u00e3o do WordPress com<strong> Regras do MemberPress<\/strong>. Como exemplo, demonstraremos como proteger posts de blog com base em categorias.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"UPuFJagNZ4oHMklG1RpSbsxglDkB0PO5vqiC7XX3jvLzudmfNy42MJQm9ntVnaEFwfThq5RTW7BjVxKyY0SIU6GzcisYO\"><div class=\"responsive-video\"><iframe title=\"Li\u00e7\u00e3o 4: Protegendo o conte\u00fado com regras (Primeiros passos com o MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/SZFHmd-aGX4?list=PLQQLi8kUYS9YyKZ_935uARNZL_rWQ_lmd&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Como proteger o conte\u00fado com as regras do MemberPress <\/h3>\n\n\n\n<p><strong>Etapa 1:<\/strong> V\u00e1 para MemberPress &gt; Regras &gt; e clique no bot\u00e3o \u201cAdicionar novo\u201d.<\/p>\n\n\n\n<p><strong>Etapa 2: <\/strong>Configurar a regra de conte\u00fado protegido<\/p>\n\n\n\n<p>\u00c9 isso que informa \u00e0 Rule como identificar seu conte\u00fado premium. Aqui est\u00e1 uma lista das maneiras pelas quais o MemberPress permite que voc\u00ea proteja o conte\u00fado:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Uma \u00fanica postagem<\/strong>. Isso permite que voc\u00ea proteja uma postagem individual.<\/li>\n\n\n\n<li><strong>Categorias<\/strong>. Isso permite que voc\u00ea proteja todas as postagens que tenham sido atribu\u00eddas a uma determinada categoria. O uso de categorias no WordPress \u00e9 uma \u00f3tima maneira de manter seu conte\u00fado de associa\u00e7\u00e3o organizado.<\/li>\n\n\n\n<li><strong>Tags<\/strong>. Isso permite que voc\u00ea proteja qualquer publica\u00e7\u00e3o que tenha sido marcada com uma tag espec\u00edfica. Isso \u00e9 semelhante \u00e0 regra de categorias, mas utiliza as tags do WordPress.<\/li>\n\n\n\n<li><strong>Todas as publica\u00e7\u00f5es<\/strong>. Isso permite proteger todas as postagens do seu site de uma s\u00f3 vez. Certifique-se de usar essa op\u00e7\u00e3o com cuidado, pois ela pode entrar em conflito com outras regras que voc\u00ea j\u00e1 tenha definido, como A Single Post, Posts Categorized As ou Posts Tagged.<\/li>\n\n\n\n<li><strong>Uma \u00fanica p\u00e1gina<\/strong>. Isso permite que voc\u00ea proteja uma p\u00e1gina individual.<\/li>\n\n\n\n<li><strong>P\u00e1ginas infantis<\/strong>. Isso permite que voc\u00ea proteja todas as p\u00e1ginas secund\u00e1rias da p\u00e1gina selecionada. Uma p\u00e1gina secund\u00e1ria no WordPress \u00e9 qualquer p\u00e1gina \u00e0 qual voc\u00ea atribui um valor Parent ao criar\/editar a p\u00e1gina.<\/li>\n\n\n\n<li><strong>Todas as p\u00e1ginas<\/strong>. Isso permite que voc\u00ea proteja todas as p\u00e1ginas de uma s\u00f3 vez. Certifique-se tamb\u00e9m de usar essa op\u00e7\u00e3o com cautela, pois ela pode entrar em conflito com outras regras que voc\u00ea j\u00e1 tenha definido, como Child Pages Of e A Single Page.<\/li>\n\n\n\n<li><strong>Parcial<\/strong>. Selecione essa op\u00e7\u00e3o se voc\u00ea planeja usar essa regra apenas para ocultar conte\u00fado parcial com o uso de um shortcode ou snippet PHP (consulte <a href=\"https:\/\/memberpress.com\/pt\/docs\/advanced-rule-features\/\" target=\"_blank\" rel=\"noopener\" title=\"\">aqui<\/a>).<\/li>\n\n\n\n<li><strong>URL personalizado<\/strong>. Permite que voc\u00ea proteja arquivos e p\u00e1ginas pelo URL. Esse \u00e9 o tipo de regra que voc\u00ea usar\u00e1 para proteger arquivos aut\u00f4nomos, como PDFs. Leia esta p\u00e1gina para obter mais informa\u00e7\u00f5es sobre <a href=\"https:\/\/memberpress.com\/pt\/docs\/protecting-files\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Prote\u00e7\u00e3o de arquivos<\/a>.<\/li>\n\n\n\n<li><strong>Tipo de postagem personalizada<\/strong>. yQualquer tipo de postagem personalizada que voc\u00ea tenha criado aparecer\u00e1 no menu suspenso ao selecionar o tipo de regra. Voc\u00ea ter\u00e1 a op\u00e7\u00e3o de proteger qualquer um dos tipos de post personalizados com base em todos os tipos de post personalizados ou em um post personalizado individual para aquele que voc\u00ea selecionou.<\/li>\n<\/ul>\n\n\n\n<p><strong>Etapa 3:<\/strong> Abaixo de <strong>Condi\u00e7\u00f5es de acesso<\/strong>Especifique qual(is) n\u00edvel(is) de associa\u00e7\u00e3o deve(m) ter permiss\u00e3o para visualizar esse conte\u00fado.<\/p>\n\n\n\n<p>Talvez voc\u00ea queira restringir o acesso a determinadas p\u00e1ginas ou publica\u00e7\u00f5es a associa\u00e7\u00f5es espec\u00edficas. Por exemplo, se voc\u00ea administra um site que oferece cursos on-line, talvez queira restringir o acesso a determinados materiais do curso somente a membros pagantes.\u00a0<\/p>\n\n\n\n<p>Com as Regras do MemberPress, voc\u00ea pode criar um n\u00edvel de associa\u00e7\u00e3o para membros pagantes e atribuir os materiais restritos do curso a esse n\u00edvel de associa\u00e7\u00e3o. Isso garante que somente os membros pagantes possam acessar os materiais do curso.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/MemberPress-Access-Conditions-.png\"><img decoding=\"async\" width=\"1024\" height=\"400\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/MemberPress-Access-Conditions--1024x400.png\" alt=\"Regras do MemberPress Condi\u00e7\u00f5es de acesso \" class=\"wp-image-54160\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/MemberPress-Access-Conditions--1024x400.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/MemberPress-Access-Conditions--300x117.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/MemberPress-Access-Conditions--768x300.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/MemberPress-Access-Conditions--435x170.png 435w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/MemberPress-Access-Conditions--840x328.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/MemberPress-Access-Conditions--1216x475.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/MemberPress-Access-Conditions--700x273.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/MemberPress-Access-Conditions--156x61.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/MemberPress-Access-Conditions--1080x422.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/MemberPress-Access-Conditions-.png 1288w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Para obter uma vis\u00e3o mais detalhada das regras do MemberPress, assista ao nosso v\u00eddeo mais extenso abaixo:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"ykqnFW1OlpcKDxfP8UQFuHh9tziiM8aCuETew4rNw7DgjWnQCzVPypXHYhVKdXA\"><div class=\"responsive-video\"><iframe title=\"Protegendo o conte\u00fado de seu site: Como usar as regras do MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jfApsiOFORM?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Recursos + leituras relacionadas <\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leia &gt;&gt; <a href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-content-protection-rules\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Como usar as regras de prote\u00e7\u00e3o de conte\u00fado do MemberPress<\/a><\/li>\n\n\n\n<li>Documento de suporte: <a href=\"https:\/\/memberpress.com\/pt\/docs\/rules-overview\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Vis\u00e3o geral das regras<\/a><\/li>\n\n\n\n<li>Documento de suporte: <a href=\"https:\/\/memberpress.com\/pt\/docs\/per-post-page-unauthorized-access-mangagement\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Gerenciamento de acesso n\u00e3o autorizado<\/a><\/li>\n\n\n\n<li>Documento de suporte: <a href=\"https:\/\/memberpress.com\/pt\/docs\/unauthorized-redirect\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Usando o redirecionamento n\u00e3o autorizado<\/a><\/li>\n\n\n\n<li>Documento de suporte: <a href=\"https:\/\/memberpress.com\/pt\/docs\/protecting-partial-content\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Prote\u00e7\u00e3o de conte\u00fado parcial<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Como fornecer conte\u00fado protegido\u00a0<\/h3>\n\n\n\n<p>Depois de proteger seu conte\u00fado, a \u00faltima coisa que voc\u00ea deseja fazer \u00e9 disponibilizar toda a sua cole\u00e7\u00e3o para os membros de uma s\u00f3 vez.\u00a0<\/p>\n\n\n\n<p>Pense que, se um membro receber tudo o que precisa em seu primeiro m\u00eas,<em> Por que eles pagariam por um segundo?<\/em>\u00a0<\/p>\n\n\n\n<p>Uma maneira f\u00e1cil de evitar essa situa\u00e7\u00e3o de \"um e outro\" em seu site \u00e9 configurar <strong>gotejamento de conte\u00fado<\/strong>.\u00a0<\/p>\n\n\n\n<p>O lan\u00e7amento de conte\u00fado em um per\u00edodo de tempo prolongado traz v\u00e1rios benef\u00edcios, mas, principalmente, cria a sensa\u00e7\u00e3o de \"n\u00e3o perder\", que faz com que os leitores voltem para mais.\u00a0<\/p>\n\n\n\n<p>Por exemplo, digamos que voc\u00ea tenha 12 podcasts protegidos. Em vez de permitir que os membros assistam a todos os 12 programas e depois desistam antes do ciclo de faturamento do pr\u00f3ximo m\u00eas, voc\u00ea pode ativar o gotejamento de conte\u00fado para que os membros tenham acesso a apenas um epis\u00f3dio por semana.<\/p>\n\n\n\n<p>Saiba mais sobre como fazer o gotejamento de conte\u00fado em nosso v\u00eddeo abaixo:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"YkKMonOiwGqe6hf9JzP85yCDAVT2ZNESQU0BaFHlpc4r1uWdLgv7xbtX\"><div class=\"responsive-video\"><iframe title=\"Como pingar conte\u00fado no MemberPress (e por que voc\u00ea deve faz\u00ea-lo!)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/RwR3bN78jcQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Leituras e recursos relacionados<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leia &gt;&gt; <a href=\"https:\/\/memberpress.com\/pt\/blog\/the-skinny-on-drip-content\/\" target=\"_blank\" rel=\"noopener\" title=\"\">O que h\u00e1 de mais interessante no conte\u00fado de gotejamento<\/a><\/li>\n\n\n\n<li>Leia &gt;&gt; <a href=\"https:\/\/memberpress.com\/pt\/blog\/roles-based-content-protection-memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Como proteger o conte\u00fado com base em fun\u00e7\u00f5es e recursos<\/a><\/li>\n\n\n\n<li>Documento de suporte: <a href=\"https:\/\/memberpress.com\/pt\/docs\/dripping-and-expiring-content\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Conte\u00fado protegido que goteja e expira<\/a><\/li>\n<\/ul>","protected":false},"featured_media":0,"template":"","mpcs-curriculum-tags":[],"mpcs-curriculum-categories":[],"class_list":{"0":"post-30113","1":"mpcs-lesson","2":"type-mpcs-lesson","3":"status-publish","5":"entry","6":"has-post-thumbnail"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Build the business of your dreams with our thrilling MemberPress Video Course! 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