{"id":12019,"date":"2016-07-13T06:00:02","date_gmt":"2016-07-13T12:00:02","guid":{"rendered":"https:\/\/memberpress.com\/?p=12019"},"modified":"2017-09-20T10:27:13","modified_gmt":"2017-09-20T16:27:13","slug":"what-not-to-do-on-social-media","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/what-not-to-do-on-social-media\/","title":{"rendered":"What Not to Do on Social Media"},"content":{"rendered":"

When it comes to boosting exposure and engagement, there\u2019s a lot you should do with your social media accounts: post great content, post frequently, engage with others, share others\u2019 information more than your own, etc. We\u2019ve shared a lot of advice about these things (here<\/a> and here<\/a>)! But what about the things you shouldn\u2019t do? How many posts per day or week is too much? How many times is content considered viable and not just recycled for posting\u2019s sake? If you\u2019re new to social media or you just need a refresher on what not to do when you\u2019re surfing the social media waves, don\u2019t worry. We\u2019ve got the answers to your social media etiquette questions.<\/p>\n

1. Don\u2019t spam<\/h4>\n

No one likes spam. It clogs our email accounts, finds its way into our text inboxes, and sometimes even sneaks into our Facebook notifications. Some of the spam we get comes from services we use or businesses we patronize. But even from trusted sources, too much of a good thing is still too much. In the social media world, when someone reaches out and likes your page or follows you, they expect to receive occasional updates, contests, or other posts. Create a social media calendar that details what you\u2019ll post, when you\u2019ll post it, and how many times you\u2019ll post it to each social media platform per day. Spamming people is one way you\u2019re sure to get unliked and unfollowed.<\/p>\n

2. Don\u2019t overrecycle<\/h4>\n

Recycling\u2014in all arenas\u2014is a good thing. And we\u2019re encouraged to recycle content in social media\u2014but, as with all good things, we need to do it in moderation. You wouldn\u2019t want to recycle your posts so often your feed feels like a series of reruns. Like a good television show, it\u2019s fun to rewatch, but viewers are always itching for new developments. So unless the series has ended (which is akin to closing shop), don\u2019t play reruns. The best time for recycling content is when you want to share your best content with new audiences or when you want to boost a post to get new followers or likes. Additionally, be sure the content you recycle is evergreen\u2014meaning it\u2019s still applicable to your readers.<\/p>\n

3. Don\u2019t ramble on and on and on<\/h4>\n

This applies to creating the content itself. With the veritable flood of information available on the Internet these days, you\u2019re competing with everything else every other person or business is posting. Make sure your posts are engaging, informative, and easy to read. Once you\u2019ve come up with a catchy headline, make sure you get right to the point and, if you do go off track, always circle back to the topic at hand. Ramble too much and chances are you\u2019ll leave your readers feeling confused and ready to ramble away from you (which equals unliked and unfollowed for you).<\/p>\n

4. Don\u2019t make your posts too text heavy<\/h4>\n

No one wants to slog through lengthy, text-heavy posts. Don\u2019t write novellas. Make sure you hold your readers\u2019 attention by keeping things concise and visually appealing. Even when your content is dynamite, keep it short and sweet, or you\u2019ll lose readers (and even followers if long posts become a habit!). Better to have a series of short posts over a few days on the same topic than one huge post people will pass up. Also, use eye-catching photos and graphics and numbered lists or bullet points to break up text. (Take a look at our tips for creating great content here<\/a>.)<\/p>\n

5. Don\u2019t overhashtag<\/h4>\n

Hashtags are a great way to increase your audience. When you hashtag, you\u2019re grouping your post with other posts that have the same hashtags (#amwriting, #marketing, #TBT), so anyone searching for information via a hashtag (they\u2019re hyperlinked by the platform\u2019s code) can find your post in the group. Hashtags got their start on Twitter back in 2007, but have become increasingly popular across all social media platforms. On a similar note: #longhashtagsaretoohardtoreadsodontdowritelonghashtags.<\/p>\n

6. Don\u2019t tag without permission<\/h4>\n

We\u2019re not still talking hashtags\u2014we\u2019re talking tagging, which is linking to someone else\u2019s profile to your post without their permission. The social media experience is about connecting with others, but tagging someone without permission is akin to barging into their home. When you tag someone, your post could show up on their profile and timeline, and it\u2019s possible they don\u2019t want it to be there. Always ask first\u2014you\u2019ll save yourself a lot of trouble if you do.<\/p>\n

7. Don\u2019t buy followers<\/h4>\n

You\u2019ll find all sorts of ads and profiles offering to sell you thousands of followers for one low price. Thing is, these followers aren\u2019t real. They are \u201cbot\u201d or \u201czombie\u201d profiles. While it\u2019s true accounts that have more followers are more likely to be followed (you following me still?), you only gain more followers if you have a stellar social media plan<\/a>. And, really, you want real followers who will turn into leads, not fake profiles that only inflate your follower account. When you buy followers, you\u2019ve spent money on something you\u2019ll never get a return on. Better to get one true follower who turns into a lifelong client than thousands who will never count in your social media ROI.<\/p>\n

There have got to be other social media no-no\u2019s out there. What are some you\u2019re familiar with? Share them with our readers by commenting below!<\/p>\n","protected":false},"excerpt":{"rendered":"

When it comes to boosting exposure and engagement, there\u2019s a lot you should do with your social media accounts: post great content, post frequently, engage with others, share others\u2019 information more than your own, etc. We\u2019ve shared a lot of advice about these things (here and here)! But what about the things you shouldn\u2019t do? [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":15113,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,94,1],"tags":[343,40],"class_list":{"0":"post-12019","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-marketing","9":"category-uncategorized","10":"tag-hashtag","11":"tag-spam","12":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t