A rotatividade de membros afeta seus resultados financeiros e uma propor\u00e7\u00e3o significativa dela pode ser evitada! Obtenha dicas sobre como reduzir a rotatividade de membros e recuperar pagamentos n\u00e3o efetuados para manter sua receita em andamento<\/em><\/strong>.<\/p>

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O QUE H\u00c1 DENTRO<\/p>\nAlternar<\/span>
Por que voc\u00ea DEVE reduzir a rotatividade de membros<\/a>
1. Perdas cont\u00ednuas<\/a><\/li>
2. Custo mais alto por cabe\u00e7a<\/a><\/li>
3. Rebimbocas com vazamento<\/a><\/li>
4. Crescimento lento<\/a><\/li>
5. Menos refer\u00eancias<\/a><\/li>
6. Inefici\u00eancia operacional<\/a><\/li><\/ul><\/li>
Como evitar a rotatividade de membros<\/a>
Fa\u00e7a com que seus novos membros se sintam bem-vindos<\/a><\/li>
Traga os membros existentes de volta ao seu site<\/a><\/li>
Entre em contato com os poss\u00edveis desertores<\/a><\/li>
Revisar constantemente a experi\u00eancia do usu\u00e1rio (UX)<\/a><\/li>
Fique de olho na concorr\u00eancia<\/a><\/li>
Atualize e aprimore seu conte\u00fado<\/a><\/li>
N\u00e3o promova demais<\/a><\/li>
Pe\u00e7a feedback e ou\u00e7a seus membros<\/a><\/li><\/ul><\/li>
Recupera\u00e7\u00e3o de pagamentos n\u00e3o efetuados (rotatividade involunt\u00e1ria de membros)<\/a><\/li>
Considera\u00e7\u00f5es finais<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
Manuten\u00e7\u00e3o <\/em>Os membros existentes s\u00e3o mais importantes do que conseguir novos membros.<\/p>\n\n\n\n
After all, marketing your site and onboarding new members is time-consuming and expensive. If new members leave shortly after they join, that\u2019s a lot of wasted effort.<\/p>\n\n\n\n
Um grande erro que muitos propriet\u00e1rios de sites de associa\u00e7\u00e3o cometem \u00e9 investir a maior parte de seu tempo e dinheiro em publicidade e marketing para adquirir novos membros<\/a>.<\/p>\n\n\n\n
Mas a aquisi\u00e7\u00e3o pode custar at\u00e9 25 vezes<\/a> (sim, VINTE E CINCO!) mais do que a reten\u00e7\u00e3o.<\/strong><\/p>\n\n\n\n
Portanto, entender por que os membros se desligam e tomar as medidas necess\u00e1rias para evit\u00e1-lo deve ser uma prioridade m\u00e1xima!<\/p>\n\n\n\n
In this guide, we\u2019ll show you how to create a strategy to prevent membership churn and recover failed payments (one of the greatest causes of churn).<\/p>\n\n\n\n
Essas s\u00e3o duas das formas mais poderosas de protect your site\u2019s bottom lin<\/strong>e.<\/p>\n\n\n\n
To start, we\u2019ll go over why maximizing retention is so important.<\/p>\n\n\n\n
<\/span>Por que voc\u00ea DEVE reduzir a rotatividade de membros<\/span><\/h2>\n\n\n\n
It can\u2019t be overstated: reducing member churn is critical to your site\u2019s success.<\/strong> <\/p>\n\n\n\n
Para realmente mostrar como isso \u00e9 importante, quero apresentar a voc\u00ea alguns cen\u00e1rios hipot\u00e9ticos.<\/p>\n\n\n\n
<\/span>1. Perdas cont\u00ednuas<\/span><\/h3>\n\n\n\n
Let\u2019s say your membership costs $49 por m\u00eas<\/strong> e voc\u00ea tem 250 membros<\/strong>. Isso significa que seu site est\u00e1 gerando uma s\u00f3lida $12.250 por m\u00eas<\/strong> ou $147.000 por ano<\/strong>.<\/p>\n\n\n\n
Mas o que acontece se apenas cinco membros cancelam a cada m\u00eas<\/strong>? That\u2019s only a Taxa de rotatividade do 2%<\/strong>o que pode n\u00e3o parecer um grande problema.<\/p>\n\n\n\n
\u00c0 primeira vista, perder $245 por m\u00eas<\/strong> doesn\u2019t seem catastrophic. But over a year, that adds up to $2.940 em perda de receita<\/strong>. And that\u2019s before factoring in how much more you\u2019ll need to spend to replace those lost members.<\/p>\n\n\n\n
Agora, imagine um Taxa de rotatividade de 5% (12-13 membros por m\u00eas)<\/strong>. That\u2019s a monthly loss of $637<\/strong>ou $7.644 por ano<\/strong> \u2013 money that could have gone toward growth, marketing, or even paying yourself.<\/p>\n\n\n\n
A rotatividade de membros aumenta e, quanto mais voc\u00ea a ignora, mais dif\u00edcil se torna sustentar o crescimento da receita a longo prazo.<\/p>\n\n\n\n
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<\/span>2. Custo mais alto por cabe\u00e7a<\/span><\/h3>\n\n\n\n
Remember that statistic: acquisition can cost up to 25 times member retention? Let\u2019s take a closer look at how that\u2019s the case.<\/p>\n\n\n\n
Digamos que voc\u00ea gaste $80 em an\u00fancios, promo\u00e7\u00f5es e esfor\u00e7os de vendas<\/strong> para trazer cada novo membro. Isso significa que seu Custo de aquisi\u00e7\u00e3o de clientes (CAC)<\/strong> \u00e9 $80 por membro<\/strong>.<\/p>\n\n\n\n
Now, let\u2019s go back to our membership pricing \u2013 $49 por m\u00eas<\/strong>. Se o membro m\u00e9dio permanecer por dois meses antes da agita\u00e7\u00e3o<\/strong>, you\u2019ve only made $98 em receita<\/strong> deles.<\/p>\n\n\n\n
Inicialmente, isso parece ser um lucro, certo? Mas quando voc\u00ea subtrai seu Custo de aquisi\u00e7\u00e3o do $80<\/strong>, you\u2019ve barely made $18<\/strong> per member. And that doesn\u2019t even account for operating costs like hosting, software, and support.<\/p>\n\n\n\n
Agora, imagine que voc\u00ea reduza a rotatividade e aumente o tempo m\u00e9dio de vida da associa\u00e7\u00e3o para seis meses<\/strong>. Esse mesmo membro agora vale $294 em receita<\/strong> \u2013 turning your Custo de aquisi\u00e7\u00e3o do $80 em um s\u00e9rio retorno sobre o investimento<\/strong>.<\/p>\n\n\n\n
When member churn is high, you\u2019re constantly running uphill, spending money just to break even. But when a reten\u00e7\u00e3o \u00e9 forte<\/a>cada novo membro aumenta a crescimento sustent\u00e1vel e de longo prazo<\/strong>.<\/p>\n\n\n\n
\n\n\n\n<\/span>3. Rebimbocas com vazamento<\/span><\/h3>\n\n\n\n
Nem toda rotatividade \u00e9 intencional. \u00c0s vezes, os membros don\u2019t cancel, they just fail to pay.<\/strong> O cart\u00e3o de cr\u00e9dito vence, o banco recusa uma cobran\u00e7a ou eles passam por uma crise tempor\u00e1ria de caixa. Isso \u00e9 chamado de rotatividade involunt\u00e1ria<\/a><\/strong>, and it\u2019s a silent revenue killer.<\/p>\n\n\n\n
Portanto, sua 250 membros pagando $49\/m\u00eas<\/strong>,gerar $12.250 em receita mensal<\/strong>. Agora imagine 5% desses pagamentos falham a cada m\u00eas<\/strong> \u2013 that\u2019s 12-13 membros sem pagamento<\/strong>, resultando em um $637 perda mensal<\/strong> ou $7.644 anualmente<\/strong>.<\/p>\n\n\n\n
And here\u2019s the kicker: many of these members don\u2019t even realize they\u2019ve been cut off.<\/strong> They might have every intention of staying subscribed, but if they miss a payment and don\u2019t renew manually, they\u2019re gone.<\/p>\n\n\n\n
Agora, considere o que acontece se at\u00e9 metade<\/strong> of those failed payments were recovered with a simple automated email or card update reminder. That\u2019s milhares de d\u00f3lares<\/strong> de volta em seu bolso sem precisar adquirir um \u00fanico novo membro.<\/p>\n\n\n\n
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Com apenas esses tr\u00eas exemplos, espero que agora voc\u00ea possa ver o custo financeiro muito real da rotatividade de associados. <\/p>\n\n\n\n
Mas h\u00e1 outros motivos tamb\u00e9m: <\/p>\n\n\n\n
<\/span>4. Crescimento lento<\/span><\/h3>\n\n\n\n
Membership churn counteracts new customer growth. If you\u2019re adding 1,000 new customers per month but losing 800 to churn, your actual growth is minimal. Sustainable growth happens when retention is strong.<\/p>\n\n\n\n
<\/span>5. Menos refer\u00eancias<\/span><\/h3>\n\n\n\n
Loyal members refer others, but churned members don\u2019t. High retention fuels word-of-mouth marketing, while high churn can lead to negative reviews and reduced trust.<\/p>\n\n\n\n
<\/span>6. Inefici\u00eancia operacional<\/span><\/h3>\n\n\n\n
A substitui\u00e7\u00e3o constante de membros perdidos \u00e9 ineficiente. A alta rotatividade de membros pode sobrecarregar sua equipe de suporte, o or\u00e7amento de marketing e o desenvolvimento de produtos, for\u00e7ando-o a se concentrar no controle de danos em vez de na inova\u00e7\u00e3o.<\/p>\n\n\n\n
\n\n\n\n
<\/span>Como evitar a rotatividade de membros <\/span><\/h2>\n\n\n\n
So now we know why membership churn is an important issue for your site, let\u2019s talk about some of the most effective strategies to prevent it. <\/p>\n\n\n\n
<\/span>Fa\u00e7a com que seus novos membros se sintam bem-vindos<\/span><\/h3>\n\n\n\n
You never get a second chance to make a first impression, so it\u2019s vital your relationship with new members starts on the right foot. An automated welcome message is an excellent way to make sure it does.<\/p>\n\n\n\n
O MemberPress tem um pr\u00e1tico recurso de mensagem de boas-vindas automatizada<\/a> que permite que voc\u00ea cumprimente os novos membros e inicie o processo de orienta\u00e7\u00e3o imediatamente.<\/p>\n\n\n\n
\n\t LEIA: Como escrever uma mensagem de boas-vindas arrasadora<\/a>\n<\/div>\n\n\n\n\n
Your welcome message should include things like\u2026<\/p>\n\n\n\n
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Links para seu melhor conte\u00fado<\/li>\n\n\n\n
Documenta\u00e7\u00e3o \u00fatil<\/li>\n\n\n\n
Instru\u00e7\u00f5es para os pr\u00f3ximos passos<\/li>\n\n\n\n
Informa\u00e7\u00f5es de suporte <\/li>\n<\/ul>\n\n\n\n
<\/span>Traga os membros existentes de volta ao seu site<\/span><\/h3>\n\n\n\n
With so many demands on your members\u2019 attention, it\u2019s easy to understand how they might forget about your product. It\u2019s your responsibility to remind them, especially when you add new content or launch a new feature.<\/p>\n\n\n\n
N\u00e3o se esque\u00e7a de enviar um an\u00fancio sempre que tiver novidades<\/strong>. It\u2019s a great way to bring membros existentes retornem ao seu site<\/a> e lembr\u00e1-los do motivo pelo qual se inscreveram em primeiro lugar.<\/p>\n\n\n\n
The more valuable your site, the less likely they\u2019ll decide your site is a waste of money when reviewing their monthly expenses.<\/p>\n\n\n\n
O MemberPress se integra com os melhores marketing por e-mail<\/a> servi\u00e7os, incluindo ActiveCampaign<\/a> e Kit<\/a>. E isso facilita muito o envio de an\u00fancios para seus membros.<\/p>\n\n\n\n
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<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA >>> Como reduzir o cancelamento de membros no seu site de assinaturas (complemento MemberPress Cancel Override)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reach_Out_to_Potential_Leavers\"><\/span>Entre em contato com os poss\u00edveis desertores<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"740\" height=\"500\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Intercom.jpg\" alt=\"Reduzindo a rotatividade de seus sites de associa\u00e7\u00e3o Intercom\" class=\"wp-image-12227\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Intercom.jpg 740w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Intercom-300x203.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Intercom-252x170.jpg 252w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Intercom-700x473.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Intercom-156x105.jpg 156w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n<p>Identificar membros desmotivados antes que eles saiam \u00e9 uma das maneiras mais poderosas de reduzir a rotatividade. Uma abordagem proativa pode fazer a diferen\u00e7a entre salvar uma assinatura e perder um cliente para sempre<\/p>\n\n\n\n<p>By now we know full well it\u2019s easier to keep an existing member than to acquire a new customer. It\u2019s even harder to persuade a former user to rejoin. So monitoring for disengagement is key in reducing your membership churn rate.<\/p>\n\n\n\n<p>O <a href=\"https:\/\/memberpress.com\/pt\/docs\/creating-reminders\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress Recurso de lembretes<\/a> is an awesome churn-reducing tool. For example, you can notify members when it\u2019s time to renew a subscription or update an expiring credit card. <\/p>\n\n\n\n<p>Isso ajuda a evitar os lapsos de faturamento com vazamento e a perda de associa\u00e7\u00f5es.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"VDiJ\"><div class=\"responsive-video\"><iframe title=\"Como configurar e-mails de lembrete no MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GgVZCxhSYi8?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA >> COMO DEFINIR LEMBRETES NO MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<p>There are several reminder types, or triggers, to choose from. And you can set the emails so they\u2019re sent before or after the trigger event takes place. The reminder types include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Depois que um membro se inscreve<\/li>\n\n\n\n<li>Depois que um membro abandona o registro<\/li>\n\n\n\n<li>Antes da expira\u00e7\u00e3o de uma assinatura<\/li>\n\n\n\n<li>Ap\u00f3s a expira\u00e7\u00e3o de uma assinatura<\/li>\n\n\n\n<li>Antes da renova\u00e7\u00e3o de uma assinatura<\/li>\n\n\n\n<li>Antes do vencimento de um cart\u00e3o de cr\u00e9dito<\/li>\n\n\n\n<li>Ap\u00f3s a expira\u00e7\u00e3o de um cart\u00e3o de cr\u00e9dito<\/li>\n\n\n\n<li>Antes do t\u00e9rmino de um julgamento<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Constantly_Review_User_Experience_UX\"><\/span>Revisar constantemente a experi\u00eancia do usu\u00e1rio (UX)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As coisas mudam (e mudam) rapidamente no mundo on-line. Isso significa que seu <strong>a experi\u00eancia do usu\u00e1rio (UX) sempre pode ser analisada e aprimorada<\/strong>. <\/p>\n\n\n\n<p>While you may\u2019ve launched the perfect monetized website, it\u2019s possible that plugin and theme updates have slightly altered some of your site\u2019s formatting.<\/p>\n\n\n\n<p>Seu conte\u00fado ainda \u00e9 totalmente compat\u00edvel com dispositivos m\u00f3veis? Voc\u00ea implementou novos desenvolvimentos seguindo as pr\u00e1ticas recomendadas de UX? Esses s\u00e3o aspectos muito importantes que devem ser verificados regularmente.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_72d54c959b6112ebc42679dca6ff30a3\" href=\"https:\/\/memberpress.com\/pt\/blog\/ux-best-practices\/\" class=\"button button-blue center\">LEIA: Pr\u00e1ticas recomendadas de UX para sites de associa\u00e7\u00e3o<\/a>\n<\/div>\n\n\n\n\n<p>Seu site pode n\u00e3o estar quebrado, mas pode estar <strong>frustrar seus membros<\/strong>? Ferramentas como o Google Analytics podem ajudar voc\u00ea a ver como os membros experimentam seu site e ajud\u00e1-lo a <a href=\"https:\/\/memberpress.com\/pt\/how-to-use-google-analytics-to-optimize-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">otimiza\u00e7\u00e3o de seu conte\u00fado<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keep_an_Eye_on_the_Competition\"><\/span>Fique de olho na concorr\u00eancia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Were you ahead of the curve when you launched? Unfortunately, there\u2019s a good chance your competitors have upped their game, and new contenders have entered the field. <\/p>\n\n\n\n<p>Increased competition can have a significant impact on member retention. So it\u2019s important to monitor your rivals to ensure you\u2019re still leading the pack. <\/p>\n\n\n\n<p>Se ficar de olho na concorr\u00eancia significa <strong>aderir a seus programas<\/strong>fa\u00e7a isso. Qualquer coisa que reduza sua taxa de rotatividade de associados vale o esfor\u00e7o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Update_and_Improve_Your_Content\"><\/span>Atualize e aprimore seu conte\u00fado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A atualiza\u00e7\u00e3o e o aprimoramento constantes do seu produto ajudam voc\u00ea a ficar \u00e0 frente da concorr\u00eancia e d\u00e3o aos membros existentes um bom motivo para continuar pagando as taxas de assinatura mensal.<\/p>\n\n\n\n<p>Independentemente da perenidade do seu conte\u00fado para associados, as mudan\u00e7as nas pr\u00e1ticas recomendadas, as descobertas de novas pesquisas, os avan\u00e7os tecnol\u00f3gicos e as atualiza\u00e7\u00f5es de software podem fazer com que seu conte\u00fado pare\u00e7a desatualizado e menos atraente para os associados.<\/p>\n\n\n\n<p>Make sure you\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fa\u00e7a pesquisas regulares para se manter atualizado sobre os t\u00f3picos em alta (<a href=\"https:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Buzzsumo<\/a> e <a href=\"https:\/\/memberpress.com\/go\/semrush\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Semrush<\/a> s\u00e3o \u00f3timas ferramentas para isso).<\/li>\n\n\n\n<li>Fa\u00e7a pesquisas regulares para se manter atualizado sobre <a href=\"https:\/\/www.siegemedia.com\/creation\/content-marketing-best-practices\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pr\u00e1ticas recomendadas de conte\u00fado<\/a>.<\/li>\n\n\n\n<li>Defina um cronograma para executar regularmente <a href=\"https:\/\/memberpress.com\/pt\/blog\/conduct-seo-audit\/\" target=\"_blank\" rel=\"noreferrer noopener\">auditorias de conte\u00fado<\/a>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">N\u00e3o promova demais<\/h3>\n\n\n\n<p>Just like your parents said, there can be too much of a good thing. Whether you\u2019ve created marketing materials yourself, you\u2019ve hired an expert, or you primarily work with affiliates, <strong>o excesso de promo\u00e7\u00e3o pode aumentar a rotatividade de membros<\/strong>.<\/p>\n\n\n\n<p>A promo\u00e7\u00e3o excessiva pode significar exagerar no valor do seu produto ou simplesmente fazer muito marketing (colocar muitos an\u00fancios em seu site ou enviar muitos e-mails, por exemplo). E isso pode resultar na sa\u00edda de novos membros quase t\u00e3o rapidamente quanto eles chegam.<\/p>\n\n\n\n<p>\u00c0 medida que seu site monetizado e seu conte\u00fado evoluem, certifique-se de que seus materiais de marketing reflitam essas mudan\u00e7as. <strong>It\u2019s always better to underpromise and overdeliver.<\/strong><\/p>\n\n\n\n<p>Al\u00e9m disso, voc\u00ea pode considerar o uso de um plug-in de teste A\/B, como <a href=\"https:\/\/memberpress.com\/go\/nelio\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Teste de N\u00e9lio<\/a> to figure out what\u2019s working and what isn\u2019t. Then you can get rid of the fluff.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ask_for_Feedback_and_Listen_to_Your_Members\"><\/span>Pe\u00e7a feedback e ou\u00e7a seus membros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"740\" height=\"460\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-HelpCrunch.jpg\" alt=\"Reduzindo a rotatividade de seus sites de associa\u00e7\u00e3o com o HelpCrunch\" class=\"wp-image-12229\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-HelpCrunch.jpg 740w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-HelpCrunch-300x186.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-HelpCrunch-273x170.jpg 273w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-HelpCrunch-700x435.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-HelpCrunch-156x97.jpg 156w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n<\/div>\n\n\n<p>Nunca presuma que um membro ativo \u00e9 um membro feliz. <strong>Mesmo que um membro esteja interagindo com o seu conte\u00fado, ele ainda pode estar pensando em sair do seu site. <\/strong><\/p>\n\n\n\n<p>Embora as ferramentas de envolvimento do usu\u00e1rio possam ajudar a resgatar membros n\u00e3o engajados, <strong>Solicita\u00e7\u00e3o de feedback<\/strong> \u00e9 uma \u00f3tima maneira de descobrir como manter os usu\u00e1rios ativos satisfeitos.<\/p>\n\n\n\n<p>Criar <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">pesquisas com usu\u00e1rios<\/a>Abra \u00e1reas de discuss\u00e3o e use ferramentas de marketing por e-mail para se conectar melhor com os usu\u00e1rios ativos. Isso lhe dir\u00e1 muito sobre seu site de associa\u00e7\u00e3o e o que voc\u00ea pode fazer para reduzir a taxa de rotatividade.<\/p>\n\n\n\n<p>Al\u00e9m disso, incentivar os membros a fazer uma entrevista de sa\u00edda ou uma pesquisa de cancelamento ao sa\u00edrem pode revelar muito sobre sua empresa. <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster<\/a> \u00e9 uma excelente ferramenta para criar e gerenciar esses tipos de ativos.<\/p>\n\n\n\n<p>E com o <a href=\"https:\/\/memberpress.com\/pt\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Integra\u00e7\u00e3o do MemberPress + OptinMonster<\/a>Os usu\u00e1rios do MemberPress podem exibir campanhas em p\u00e1ginas como <strong>Registro<\/strong>, <strong>Checkout<\/strong>, <strong>P\u00e1ginas de grupo<\/strong>, <strong>P\u00e1ginas de associa\u00e7\u00e3o<\/strong>, <strong>Cursos<\/strong>, <strong>Li\u00e7\u00f5es<\/strong>, <strong>Testes<\/strong>e <strong>Obrigado<\/strong> p\u00e1ginas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Recapturing_Failed_Payments_Involuntary_Membership_Churn\"><\/span>Recupera\u00e7\u00e3o de pagamentos n\u00e3o efetuados (rotatividade involunt\u00e1ria de membros)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Cerca de 50% de rotatividade podem ser atribu\u00eddos a falhas nos pagamentos. <\/strong>Failed payments occur when a member\u2019s renewal fails because their credit card is declined. <\/p>\n\n\n\n<p>A seguir est\u00e3o os mais <strong>causas comuns de renova\u00e7\u00f5es fracassadas<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O limite m\u00e1ximo de gastos foi atingido<\/li>\n\n\n\n<li>Fundos insuficientes<\/li>\n\n\n\n<li>Informa\u00e7\u00f5es imprecisas<\/li>\n\n\n\n<li>Cart\u00e3o expirado<\/li>\n\n\n\n<li>Atividade fraudulenta recente no cart\u00e3o<\/li>\n\n\n\n<li>Erro humano<\/li>\n<\/ul>\n\n\n\n<p>A rotatividade involunt\u00e1ria \u00e9 um dos fatores mais negligenciados, por\u00e9m cr\u00edticos, para o sucesso dos neg\u00f3cios on-line baseados em assinatura. <\/p>\n\n\n\n<p>Unfortunately, fighting this type of churn requires a highly engaged approach. In other words, it\u2019s time consuming.<\/p>\n\n\n\n<p>Your best bet is outsourcing. Though there\u2019s a cost involved, a good involuntary churn service is worth its weight in gold. <\/p>\n\n\n\n<p>\u00c9 altamente recomend\u00e1vel <a href=\"https:\/\/memberpress.com\/go\/churnbuster\/main\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Churn Buster<\/a>. De fato, <strong>Usamos seus servi\u00e7os aqui no MemberPress<\/strong>e o ROI \u00e9 fant\u00e1stico.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/churnbuster\/main\/\" title=\"Link de afiliado da Churnbuster\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Churn Buster<\/a> fornece insights profundos sobre o motivo da falha nos pagamentos e usa sequ\u00eancias de recupera\u00e7\u00e3o adapt\u00e1veis para maximizar a reten\u00e7\u00e3o. <\/p>\n\n\n\n<p>Com seu <strong>Medida<\/strong> voc\u00ea obt\u00e9m visibilidade em tempo real da rotatividade passiva, o que o ajuda a refinar sua estrat\u00e9gia e a recuperar a receita perdida. <\/p>\n\n\n\n<p>Seu sistema vai al\u00e9m de simples novas tentativas de cart\u00e3o, aproveitando a segmenta\u00e7\u00e3o de clientes e o alcance personalizado para manter mais membros inscritos. <\/p>\n\n\n\n<p>Em vez de perder membros devido a problemas de cobran\u00e7a evit\u00e1veis, o Churn Buster ajuda a garantir que sua receita recorrente permane\u00e7a no caminho certo sem esfor\u00e7o extra de sua parte.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_f6a187d6221b1e1743416a681e26e275\" href=\"https:\/\/memberpress.com\/go\/churnbuster\/main\/\" rel=\"nofollow sponsored\" target=\"_blank\" class=\"button button-blue center\">Experimente o Churn Buster<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Considera\u00e7\u00f5es finais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se voc\u00ea estiver <a href=\"https:\/\/memberpress.com\/pt\/how-to-charge-recurring-monthly-subscription-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">cobran\u00e7a de taxas de assinatura recorrentes<\/a>Ao reduzir a taxa de rotatividade de membros em seu site monetizado, voc\u00ea ajudar\u00e1 a aumentar o valor vital\u00edcio de cada membro em seu site.<\/p>\n\n\n\n<p>This means you can justify investing more money in new-member acquisition and improving your content \u2013 the two most effective ways to <strong>crescer <\/strong>seu neg\u00f3cio de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p>You\u2019ll need to be proactive if you want to reduce your churn rate. Once a member quits, it\u2019s unlikely you\u2019ll get them to come back. <\/p>\n\n\n\n<p>Em vez disso, concentre seus esfor\u00e7os em fornecer valor cont\u00ednuo e fique atento aos primeiros sinais de alerta de insatisfa\u00e7\u00e3o dos associados.<\/p>\n\n\n\n<p>How do you plan to start reducing your membership site\u2019s churn rate? Let us know in the comments.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp\" alt=\"caractere cta\" loading=\"lazy\" width=\"379\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1-mobile.webp 449w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp 379w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 449px, 379px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de <\/strong><a href=\"https:\/\/memberpress.com\/pt\/subscribe-to-the-memberpress-blog\/\"><strong>assine o blog do MemberPress<\/strong><\/a><strong>!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Membership churn is a revenue killer but a significant portion of it is preventable. Learn how to reduce churn to maximize your site\u2019s growth and profitability.<\/p>","protected":false},"author":73814,"featured_media":70465,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,404,134,102,145],"tags":[344,958,345],"class_list":{"0":"post-12226","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-data-and-metrics","9":"category-how-to-2","10":"category-monetization","11":"category-tools","12":"tag-churn","13":"tag-churn-rate","14":"tag-lifetime-value","15":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Knowing how to reduce your member churn rate and recover failed payments is critical to the success of your online business. 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