{"id":12797,"date":"2025-07-31T10:00:00","date_gmt":"2025-07-31T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=12797"},"modified":"2025-07-31T10:00:38","modified_gmt":"2025-07-31T14:00:38","slug":"why-you-should-offer-multiple-pricing-tiers-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/","title":{"rendered":"Por que voc\u00ea deve oferecer v\u00e1rios n\u00edveis de pre\u00e7os para seu site de associa\u00e7\u00e3o"},"content":{"rendered":"<p><strong><em>Oferece apenas um n\u00edvel de associa\u00e7\u00e3o? Voc\u00ea pode estar perdendo. Saiba como os pre\u00e7os diferenciados podem aumentar seu p\u00fablico, aumentar a receita e agregar valor para seus membros.<\/em><\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a173a354dc5e\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a173a354dc5e\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/#The_Benefits_of_Multiple_Pricing_Plans_for_Membership_Sites\" >Os benef\u00edcios de v\u00e1rios planos de pre\u00e7os para sites de associa\u00e7\u00e3o<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/#Reach_More_Members_by_Meeting_Different_Budgets\" >Alcance mais membros atendendo a diferentes or\u00e7amentos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/#Use_Free_Memberships_to_Build_Trust_and_Warm_Up_Leads\" >Use associa\u00e7\u00f5es gratuitas para criar confian\u00e7a e aquecer os leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/#Create_More_Opportunities_to_Earn\" >Crie mais oportunidades para ganhar dinheiro<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/#The_Opportunity_to_Take_Advantage_of_Price_Bracketing\" >A oportunidade de aproveitar as vantagens da faixa de pre\u00e7o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/#Help_Visitors_Decide_Faster_Before_They_Get_Distracted\" >Ajude os visitantes a tomar decis\u00f5es mais rapidamente (antes que eles se distraiam)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/#Greater_Efficiency\" >Maior efici\u00eancia<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/#Membership_Pricing_Tips\" >Dicas de pre\u00e7os de associa\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/#Final_Thoughts\" >Considera\u00e7\u00f5es finais<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Quando se est\u00e1 apenas come\u00e7ando com um site de associa\u00e7\u00e3o, faz sentido manter as coisas simples.<\/p>\n\n\n\n<p>A maioria das pessoas se concentra em bloquear o conte\u00fado, configurar pagamentos e colocar o b\u00e1sico em funcionamento.<\/p>\n\n\n\n<p>Embora um \u00fanico n\u00edvel de associa\u00e7\u00e3o possa fazer o trabalho muito bem, ele tamb\u00e9m pode estar atrapalhando voc\u00ea.<\/p>\n\n\n\n<p>Se voc\u00ea ainda n\u00e3o analisou os v\u00e1rios n\u00edveis, pode estar deixando dinheiro (e membros) na mesa.<\/p>\n\n\n\n<p>Vamos analisar os principais benef\u00edcios de oferecer v\u00e1rios planos de pre\u00e7os, al\u00e9m de algumas dicas pr\u00e1ticas para estrutur\u00e1-los de forma eficaz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Benefits_of_Multiple_Pricing_Plans_for_Membership_Sites\"><\/span>Os benef\u00edcios de v\u00e1rios planos de pre\u00e7os para sites de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reach_More_Members_by_Meeting_Different_Budgets\"><\/span>Alcance mais membros atendendo a diferentes or\u00e7amentos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nem todos os membros est\u00e3o buscando o mesmo n\u00edvel de acesso ou t\u00eam o mesmo or\u00e7amento.<\/p>\n\n\n\n<p>Ao oferecer v\u00e1rios n\u00edveis de pre\u00e7os, voc\u00ea pode <strong>encontrar as pessoas onde elas est\u00e3o. <\/strong><\/p>\n\n\n\n<p>Alguns talvez precisem apenas do seu conte\u00fado principal e queiram manter os custos baixos. Outros est\u00e3o prontos para investir em acesso mais profundo, recursos premium ou suporte mais pr\u00e1tico.<\/p>\n\n\n\n<p>Os pre\u00e7os escalonados permitem que voc\u00ea atenda aos dois extremos desse espectro sem criar v\u00e1rios produtos ou complicar demais a sua oferta. Isso oferece aos novos membros uma maneira mais f\u00e1cil de come\u00e7ar e aos f\u00e3s de longa data mais oportunidades de crescer com voc\u00ea.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Free_Memberships_to_Build_Trust_and_Warm_Up_Leads\"><\/span>Use associa\u00e7\u00f5es gratuitas para criar confian\u00e7a e aquecer os leads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00c0 primeira vista, oferecer um n\u00edvel de associa\u00e7\u00e3o gratuito pode n\u00e3o parecer uma \u00f3tima maneira de gerar receita. Mas seja estrat\u00e9gico e voc\u00ea poder\u00e1 converter membros em assinantes fi\u00e9is pagos. <\/p>\n\n\n\n<p>Uma camada gratuita ajuda <strong>reduzir a barreira de entrada<\/strong>. Isso permite que as pessoas experimentem seu conte\u00fado, conhe\u00e7am seu estilo e comecem a criar confian\u00e7a.<\/p>\n\n\n\n<p><strong>E a confian\u00e7a \u00e9 o que impulsiona as convers\u00f5es.<\/strong><\/p>\n\n\n\n<p>Os membros gratuitos podem se tornar alguns de seus leads mais valiosos. Depois de experimentar o que voc\u00ea oferece, \u00e9 muito mais prov\u00e1vel que eles fa\u00e7am um upgrade quando chegar a hora certa.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode usar sua camada gratuita para:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Crie sua lista de e-mails<\/li>\n\n\n\n<li>Teste seu conte\u00fado e entrega<\/li>\n\n\n\n<li>Criar um p\u00fablico interno para lan\u00e7amentos ou promo\u00e7\u00f5es<\/li>\n<\/ul>\n\n\n\n<p>Em resumo: os membros gratuitos n\u00e3o s\u00e3o aproveitadores, s\u00e3o pessoas interessadas no que voc\u00ea tem a oferecer e que abriram um caminho para se tornarem assinantes pagos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_More_Opportunities_to_Earn\"><\/span>Crie mais oportunidades para ganhar dinheiro<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>No outro extremo do espectro de seus membros gratuitos est\u00e3o aqueles que <em>querer<\/em> para pagar mais por extras, exclusividades e suporte adicional.<\/p>\n\n\n\n<p>A verdade \u00e9 que voc\u00ea nunca sabe realmente o que seus membros mais dedicados (e abastados) est\u00e3o dispostos a investir at\u00e9 que voc\u00ea lhes d\u00ea a chance.<\/p>\n\n\n\n<p>Uma camada premium permite que voc\u00ea explore esse potencial. Voc\u00ea pode testar pre\u00e7os mais altos, adicionar novas vantagens e ver o que repercute. <\/p>\n\n\n\n<p>Na pior das hip\u00f3teses? Ele n\u00e3o decola e voc\u00ea faz ajustes. O melhor caso? Voc\u00ea descobre um grupo de membros <strong>dispostos a pagar muito mais<\/strong> para obter valor extra.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m come\u00e7ar\u00e1 a ver quais n\u00edveis atraem mais inscri\u00e7\u00f5es e por quais recursos seu p\u00fablico est\u00e1 realmente disposto a pagar. <\/p>\n\n\n\n<p>Esse tipo de percep\u00e7\u00e3o \u00e9 ouro em p\u00f3 quando se trata de refinar suas ofertas e sua estrat\u00e9gia de pre\u00e7os ao longo do tempo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Opportunity_to_Take_Advantage_of_Price_Bracketing\"><\/span>A oportunidade de aproveitar as vantagens da faixa de pre\u00e7o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A cria\u00e7\u00e3o de v\u00e1rios n\u00edveis para seu site de associa\u00e7\u00e3o lhe d\u00e1 algum controle sobre como os visitantes percebem seus pre\u00e7os. <\/p>\n\n\n\n<p>Se voc\u00ea tiver apenas uma op\u00e7\u00e3o de pre\u00e7o, os visitantes poder\u00e3o dizer sim ou n\u00e3o. <a href=\"http:\/\/changingminds.org\/disciplines\/marketing\/pricing\/price_bracketing.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Faixas de pre\u00e7o<\/a>\u00a0e a cria\u00e7\u00e3o de v\u00e1rios n\u00edveis permite uma convers\u00e3o mais diferenciada.<\/p>\n\n\n\n<p>Seu n\u00edvel de associa\u00e7\u00e3o de pre\u00e7o mais baixo pode ser usado para atrair visitantes; no entanto, os visitantes tamb\u00e9m perceber\u00e3o que, se gastarem um pouco mais, obter\u00e3o mais valor.<\/p>\n\n\n\n<p>Por fim, uma op\u00e7\u00e3o de alto pre\u00e7o de n\u00edvel superior pode ser usada para fazer com que um plano de pre\u00e7os de n\u00edvel m\u00e9dio pare\u00e7a ter um valor ainda melhor. <\/p>\n\n\n\n<p>Esse truque psicol\u00f3gico \u00e9 conhecido como <a href=\"https:\/\/blog.hubspot.com\/sales\/goldilocks-effect-pricing\" target=\"_blank\" rel=\"noopener\" title=\"\">Efeito Cachinhos Dourados<\/a> \u2013 os clientes em potencial consideram a op\u00e7\u00e3o de pre\u00e7o m\u00e9dio como \u201cideal\u201d!\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Help_Visitors_Decide_Faster_Before_They_Get_Distracted\"><\/span>Ajude os visitantes a tomar decis\u00f5es mais rapidamente (antes que eles se distraiam)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Quando algu\u00e9m chega ao seu site, geralmente est\u00e1 tentando responder a uma pergunta: <em>Isso \u00e9 para mim?<\/em><\/p>\n\n\n\n<p>Se n\u00e3o conseguirem perceber rapidamente, ou se o pre\u00e7o parecer uma decis\u00e3o do tipo tudo ou nada, eles come\u00e7ar\u00e3o a duvidar. \u00c9 nesse momento que eles abrem novas guias, come\u00e7am a pesquisar os concorrentes ou simplesmente deixam para \"depois\".<\/p>\n\n\n\n<p>Oferecer algumas op\u00e7\u00f5es claras de pre\u00e7os faz com que a pergunta deixe de ser <em>\"Devo participar?\"<\/em> para <em>\"Qual op\u00e7\u00e3o faz mais sentido para mim?\"<\/em><\/p>\n\n\n\n<p>Essa pequena mudan\u00e7a mant\u00e9m as pessoas concentradas, ajuda-as a se sentirem mais no controle e, muitas vezes <strong>leva a inscri\u00e7\u00f5es mais r\u00e1pidas <\/strong>j\u00e1 que eles n\u00e3o est\u00e3o presos no modo de pesquisa ou avaliando op\u00e7\u00f5es que nem mesmo est\u00e3o em seu site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Greater_Efficiency\"><\/span>Maior efici\u00eancia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Expanda sua oferta sem come\u00e7ar do zero<\/p>\n\n\n\n<p>\u00c0 medida que seu p\u00fablico cresce, o mesmo acontece com suas necessidades - e pode ser tentador come\u00e7ar a criar produtos totalmente novos para atend\u00ea-los.<\/p>\n\n\n\n<p>Mas, provavelmente, voc\u00ea n\u00e3o precisa de um segundo (ou terceiro) site de associa\u00e7\u00e3o. Voc\u00ea s\u00f3 precisa de n\u00edveis de pre\u00e7os mais inteligentes.<\/p>\n\n\n\n<p>Deseja alcan\u00e7ar iniciantes <em>e<\/em> usu\u00e1rios avan\u00e7ados? Ofere\u00e7a diferentes n\u00edveis de acesso no mesmo site. Deseja reunir alguns t\u00f3picos complementares em uma \u00fanica oferta? Agrupe-os em seu plano de n\u00edvel superior.<\/p>\n\n\n\n<p>Dessa forma, voc\u00ea atende a v\u00e1rios segmentos de p\u00fablico-alvo sem multiplicar sua carga de trabalho. Voc\u00ea est\u00e1 aproveitando o site, o conte\u00fado e a confian\u00e7a que j\u00e1 estabeleceu, em vez de come\u00e7ar do zero toda vez que sua oferta evolui.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Membership_Pricing_Tips\"><\/span>Dicas de pre\u00e7os de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Convencido de que oferecer v\u00e1rios n\u00edveis de pre\u00e7os para seu produto de associa\u00e7\u00e3o \u00e9 o caminho a seguir? \u00d3timo! Vamos dar uma olhada em algumas dicas r\u00e1pidas para ajud\u00e1-lo a criar uma estrutura de pre\u00e7os que seja agrad\u00e1vel para seus membros e ofere\u00e7a valor em todos os n\u00edveis.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Comece com tr\u00eas n\u00edveis (\u00e9 o ponto ideal)<\/h4>\n\n\n\n<p>\u00c9 tentador oferecer cinco planos diferentes para cobrir todas as suas bases, mas, na maioria das vezes, tr\u00eas s\u00e3o suficientes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>gratuito<\/strong> ou ponto de entrada de baixo custo<\/li>\n\n\n\n<li>A <strong>de n\u00edvel m\u00e9dio<\/strong> plano que cobre a oferta principal<\/li>\n\n\n\n<li>A <strong>pr\u00eamio<\/strong> n\u00edvel com extras para seus membros mais dedicados<\/li>\n<\/ul>\n\n\n\n<p>Isso mant\u00e9m as coisas simples e ajuda a orientar seus visitantes para uma escolha, em vez de sobrecarreg\u00e1-los.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">D\u00ea um nome aos seus planos com prop\u00f3sito<\/h4>\n\n\n\n<p>Os nomes de suas camadas de pre\u00e7os n\u00e3o precisam ser chamativos, mas <em>deve<\/em> carregam significado.<\/p>\n\n\n\n<p>Pense no que cada n\u00edvel representa em termos de valor, acesso ou transforma\u00e7\u00e3o. Seus membros est\u00e3o passando de iniciantes a especialistas? Est\u00e3o mergulhando de cabe\u00e7a ou se dedicando ao m\u00e1ximo? Escolha nomes que reflitam essa jornada.<\/p>\n\n\n\n<p>N\u00e3o \u00e9 preciso reinventar a roda. Termos como <strong>In\u00edcio<\/strong>, <strong>Profissional<\/strong>e <strong>Elite<\/strong> funcionam porque s\u00e3o familiares e f\u00e1ceis de entender. Ou, se a sua marca tiver uma identidade forte, incline-se para ela com mais personalidade ou linguagem espec\u00edfica do setor.<\/p>\n\n\n\n<p>Seja qual for a sua escolha, certifique-se de que os nomes correspondem \u00e0s diferen\u00e7as reais entre os planos. Um nome que soa sofisticado, mas sem um valor sofisticado, s\u00f3 causar\u00e1 confus\u00e3o... ou decep\u00e7\u00e3o.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_744bddf37b8aeb884c8c8a3b35595f64\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-ultimate-guide-to-naming-your-membership-levels-and-subscription-tiers\/\"   class=\"button button-blue center\">LEIA MAIS O guia definitivo para nomear seus n\u00edveis de associa\u00e7\u00e3o<\/a>\n<\/div>\n\n\n\n\n<h4 class=\"wp-block-heading\">Adicione vantagens significativas aos n\u00edveis premium<\/h4>\n\n\n\n<p>Se voc\u00ea quiser que as pessoas escolham seus planos de pre\u00e7os mais altos, o custo extra precisa ser sentido <em>vale a pena<\/em>. Algumas maneiras de aumentar o valor percebido:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Chamadas ao vivo ou <a href=\"https:\/\/memberpress.com\/pt\/addons\/coachkit\/\" title=\"\">sess\u00f5es de treinamento<\/a><\/strong><\/li>\n\n\n\n<li><strong>Conte\u00fado exclusivo<\/strong> (como tutoriais avan\u00e7ados ou materiais de bastidores)<\/li>\n\n\n\n<li><strong>Suporte priorit\u00e1rio<\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/memberpress.com\/pt\/features\/premium-community-forums\/\" title=\"\">Acesso \u00e0 comunidade<\/a> ou espa\u00e7os para grupos menores<\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-sales-promotions\/\" title=\"\">Descontos<\/a> ou b\u00f4nus<\/strong> em outros produtos<\/li>\n<\/ul>\n\n\n\n<p>N\u00e3o adicione apenas coisas sem import\u00e2ncia. Certifique-se de que os upgrades sejam realmente importantes para os membros e que sejam f\u00e1ceis de fornecer de forma consistente.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Mantenha o foco em sua tabela de compara\u00e7\u00e3o<\/h4>\n\n\n\n<p>Quando voc\u00ea exp\u00f5e seus <a href=\"https:\/\/memberpress.com\/pt\/blog\/create-better-pricing-tables\/\" title=\"\">tabela de pre\u00e7os,<\/a> n\u00e3o liste todos os recursos existentes. O excesso de detalhes pode levar \u00e0 \"paralisia por an\u00e1lise\". Em vez disso:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Destaque de 3 a 5 recursos principais que diferenciam cada n\u00edvel<\/li>\n\n\n\n<li>Use marcas de sele\u00e7\u00e3o ou frases curtas, n\u00e3o descri\u00e7\u00f5es longas<\/li>\n\n\n\n<li>Fazer com que a op\u00e7\u00e3o intermedi\u00e1ria pare\u00e7a ser a escolha natural (aquele ponto ideal de Cachinhos Dourados)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"etk7hdfM95DKGOPBgz\"><div class=\"responsive-video\"><iframe title=\"P\u00e1ginas de pre\u00e7os bonitas (recurso do MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Wwxtg8YBN-Y?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA &gt;&gt; \u00c9 muito f\u00e1cil criar p\u00e1ginas de pre\u00e7os atraentes com o Memberpress.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Considera\u00e7\u00f5es finais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Voc\u00ea n\u00e3o precisa fazer nada sofisticado aqui. Basta pensar nos diferentes tipos de pessoas que chegam ao seu site. Algumas s\u00e3o curiosas. Algumas est\u00e3o prontas para fazer tudo. Outras precisam de um pouco mais de tempo.<\/p>\n\n\n\n<p>Oferecer algumas op\u00e7\u00f5es de pre\u00e7os d\u00e1 a eles espa\u00e7o para escolher o que faz sentido para eles, sem que voc\u00ea tenha que se curvar.<\/p>\n\n\n\n<p>Comece aos poucos. Observe o que acontece. Voc\u00ea aprender\u00e1 o que as pessoas realmente querem e poder\u00e1 sempre fazer ajustes a partir da\u00ed. Concentre-se em facilitar para que as pessoas certas digam \u201csim\u201d e ser\u00e1 dif\u00edcil errar! <\/p>\n\n\n\n<p>Preste aten\u00e7\u00e3o, fa\u00e7a ajustes e voc\u00ea ver\u00e1 suas associa\u00e7\u00f5es e sua receita aumentarem exponencialmente!<\/p>\n\n\n\n<p><em>Voc\u00ea est\u00e1 pronto para come\u00e7ar a oferecer v\u00e1rios n\u00edveis de associa\u00e7\u00e3o em seu site? Deixe-nos saber sua opini\u00e3o nos coment\u00e1rios abaixo. <\/em><\/p>\n\n\n\n<p><strong>Se voc\u00ea achou este artigo \u00fatil, siga-nos em\u00a0<\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/twitter.com\/memberpress\"><strong>X<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a><strong>e\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"><strong>LinkedIn<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Oferece apenas um n\u00edvel de associa\u00e7\u00e3o? Voc\u00ea pode estar perdendo. 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