{"id":13394,"date":"2016-09-21T17:00:34","date_gmt":"2016-09-21T23:00:34","guid":{"rendered":"https:\/\/memberpress.com\/?p=13394"},"modified":"2026-03-02T11:43:25","modified_gmt":"2026-03-02T16:43:25","slug":"webinars-for-membership-sites","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/webinars-for-membership-sites\/","title":{"rendered":"Como usar webinars para divulgar seu site"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p>Procurando uma maneira de <strong>aumentar a conscientiza\u00e7\u00e3o<\/strong> e <strong>crescer <\/strong>Seu site? Um webinar pode ser a solu\u00e7\u00e3o ideal. Embora realizar um webinar possa parecer assustador, \u00e9 muito f\u00e1cil se voc\u00ea tiver as ferramentas certas.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a69263a1d6c3\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a69263a1d6c3\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/webinars-for-membership-sites\/#Why_Should_You_Use_Webinars_for_Marketing\" >Por que voc\u00ea deve usar webinars para marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/webinars-for-membership-sites\/#The_Webinar_Tool_%E2%80%93_Crowdcast\" >A ferramenta de webinar - Crowdcast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/webinars-for-membership-sites\/#Tips_for_Running_a_Successful_Webinar\" >Dicas para realizar um webinar de sucesso<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/webinars-for-membership-sites\/#Choose_a_Relevant_Topic\" >Escolha um t\u00f3pico relevante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/webinars-for-membership-sites\/#Team_Up_with_Other_Experts\" >Trabalhe em equipe com outros especialistas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/webinars-for-membership-sites\/#Create_a_Webinar_Registration_Landing_Page\" >Criar uma p\u00e1gina de destino de registro de webinar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/webinars-for-membership-sites\/#Promote_Your_Webinar\" >Promova seu webinar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/webinars-for-membership-sites\/#Planning_the_Presentation\" >Planejamento da apresenta\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/webinars-for-membership-sites\/#Question_and_Answer_Session\" >Sess\u00e3o de perguntas e respostas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/webinars-for-membership-sites\/#How_to_Turn_Webinar_Attendees_into_Customers\" >Como transformar participantes de webinars em clientes<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/webinars-for-membership-sites\/#Offer_Discounts\" >Oferecer descontos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/pt\/blog\/webinars-for-membership-sites\/#Include_Exclusive_Content\" >Incluir conte\u00fado exclusivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/pt\/blog\/webinars-for-membership-sites\/#Follow_Up\" >Acompanhamento<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/memberpress.com\/pt\/blog\/webinars-for-membership-sites\/#Final_Thoughts\" >Considera\u00e7\u00f5es finais<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/ghostbusters-tools.gif\"><img decoding=\"async\" width=\"480\" height=\"201\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/ghostbusters-tools.gif\" alt=\"Ca\u00e7a-fantasmas: n\u00f3s temos as ferramentas, n\u00f3s temos o talento\" class=\"wp-image-49849\"><\/a><\/figure>\n<\/div>\n\n\n<p>Neste artigo, vamos apresentar a melhor ferramenta para o marketing de webinars. Tamb\u00e9m abordaremos...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Por que <\/strong>talvez voc\u00ea queira usar webinars para marketing<\/li>\n\n\n\n<li><strong>Como <\/strong>para realizar um webinar de sucesso <\/li>\n\n\n\n<li>E o mais importante, <strong>como <\/strong>para incentivar os espectadores interessados no webinar a se tornarem <strong>clientes<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Ent\u00e3o, vamos l\u00e1!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Should_You_Use_Webinars_for_Marketing\"><\/span>Por que voc\u00ea deve usar webinars para marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Os webinars podem ser extremamente <strong>eficaz <\/strong>maneira de aumentar seu neg\u00f3cio on-line. Isso \u00e9 verdadeiro se voc\u00ea administra um site de associa\u00e7\u00e3o ou vende produtos, como <a href=\"https:\/\/memberpress.com\/pt\/blog\/creating-a-subscription-box-business-in-memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\">caixas de assinatura<\/a>ou servi\u00e7os, como <a href=\"https:\/\/memberpress.com\/pt\/blog\/sell-writing-services\/\" target=\"_blank\" rel=\"noopener\" title=\"\">reda\u00e7\u00e3o <\/a> ou <a href=\"https:\/\/memberpress.com\/pt\/blog\/music-lessons-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">aulas de m\u00fasica<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111.jpg\" alt=\"Mulher jovem com uma caixa de assinatura\" class=\"wp-image-49498\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/iStock-1424927111-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p>Os webinars s\u00e3o uma \u00f3tima maneira de ganhar exposi\u00e7\u00e3o. Ao promov\u00ea-los e realiz\u00e1-los, voc\u00ea ir\u00e1 <strong>aumentar os seguidores<\/strong> nas m\u00eddias sociais e ajudar <strong>direcionar tr\u00e1fego<\/strong> para seu site.<\/p>\n\n\n\n<p>Ao colocar o registro do webinar atr\u00e1s de um <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-paywall-protected-membership-site-with-memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\">gate (ou paywall)<\/a>Al\u00e9m disso, voc\u00ea tamb\u00e9m pode usar webinars para coletar endere\u00e7os de e-mail e <strong>aumentar sua lista de marketing<\/strong>.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_e42d839a1ed6f36ba1c277123871a2e9\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-paywall-protected-membership-site-with-memberpress\/\" target=\"_blank\" class=\"button button-blue center\">APRENDA &gt;&gt; Qual \u00e9 o melhor plugin de paywall para WordPress?<\/a>\n<\/div>\n\n\n\n\n<p>Al\u00e9m disso, os webinars podem <strong>diferenci\u00e1-lo de seus concorrentes<\/strong>, lhe dar <strong>autoridade <\/strong>em sua \u00e1rea e <strong>ajudar voc\u00ea a vender <\/strong>seus produtos e servi\u00e7os.<\/p>\n\n\n\n<p>Os webinars lhe d\u00e3o a oportunidade de <strong>exibir suas p\u00e1ginas<\/strong>, venda a import\u00e2ncia do seu conte\u00fado e explique como as pessoas se beneficiar\u00e3o ao se inscreverem ou comprarem seus produtos. <\/p>\n\n\n\n<p>Elas s\u00e3o o f\u00f3rum ideal para convencer os clientes em potencial de que voc\u00ea tem exatamente o que eles precisam.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h4 class=\"wp-block-heading\"><strong>DICA PRO<\/strong><\/h4>\n\n\n\n<p>Se voc\u00ea administra um site de assinatura ou de associa\u00e7\u00e3o, tamb\u00e9m pode <strong>transforme seus webinars em um fluxo de renda passivo<\/strong> vendendo-os como <strong>conte\u00fado premium<\/strong>. <\/p>\n\n\n\n<p>Al\u00e9m disso, webinars regulares e recorrentes far\u00e3o com que seus membros sintam que est\u00e3o obtendo o retorno do seu investimento e adicionar\u00e3o uma dimens\u00e3o empolgante ao seu neg\u00f3cio. Todos os fatores que influenciam <strong>reten\u00e7\u00e3o de membros<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">A ferramenta de webinar - Crowdcast<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/crowdcast-homepage-scaled.jpg\"><img decoding=\"async\" width=\"1024\" height=\"479\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/crowdcast-homepage-1024x479.jpg\" alt=\"Captura de tela da p\u00e1gina inicial do Crowdcast\" class=\"wp-image-49839\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/crowdcast-homepage-1024x479.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/crowdcast-homepage-300x140.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/crowdcast-homepage-768x359.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/crowdcast-homepage-1536x719.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/crowdcast-homepage-2048x958.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/crowdcast-homepage-363x170.jpg 363w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/crowdcast-homepage-840x393.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/crowdcast-homepage-1216x569.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/crowdcast-homepage-1832x857.jpg 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/crowdcast-homepage-700x328.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/crowdcast-homepage-156x73.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/crowdcast-homepage-1080x505.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Al\u00e9m de ser extremamente f\u00e1cil de usar, <a href=\"https:\/\/memberpress.com\/pt\/addons\/crowdcast-2\/\" target=\"_blank\" rel=\"noopener\" title=\"\">O Crowdcast se integra perfeitamente ao MemberPress<\/a>.<\/p>\n\n\n\n<p>Tamb\u00e9m tem <strong>replays ilimitados<\/strong>, possibilitando tirar proveito disso <strong>potencial de renda passiva <\/strong>que mencionamos acima. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_for_Running_a_Successful_Webinar\"><\/span>Dicas para realizar um webinar de sucesso <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Depois de ter as ferramentas certas, tudo se resume \u00e0 prepara\u00e7\u00e3o.<\/p>\n\n\n\n<p>Para realizar um webinar de marketing bem-sucedido, primeiro voc\u00ea precisa descobrir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O que voc\u00ea deseja que seu webinar realize imediatamente (aumentar o conhecimento da marca, aumentar sua lista de e-mails, vender assinaturas, etc.)<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/pt\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Quem \u00e9 seu p\u00fablico-alvo<\/a><\/li>\n\n\n\n<li>O que voc\u00ea quer que eles aprendam<\/li>\n<\/ul>\n\n\n\n<p>Assim, voc\u00ea pode adaptar seu evento de acordo com isso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choose_a_Relevant_Topic\"><\/span>Escolha um t\u00f3pico relevante<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Certifique-se de escolher um tema que seja interessante e agregue valor. Deve ser algo que tenha repercuss\u00e3o junto ao seu p\u00fablico-alvo e resolva um problema que eles tenham. <\/p>\n\n\n\n<p>Idealmente, tente criar algo que seu p\u00fablico n\u00e3o consiga resistir. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-182274485.jpg\"><img decoding=\"async\" width=\"725\" height=\"482\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-182274485.jpg\" alt=\"Duas mulheres conversando sobre um assunto irresistivelmente interessante\" class=\"wp-image-49860\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-182274485.jpg 725w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-182274485-300x199.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-182274485-256x170.jpg 256w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-182274485-700x465.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-182274485-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-182274485-600x400.jpg 600w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><\/a><\/figure>\n\n\n\n<p>Est\u00e1 com dificuldades para se inspirar? Aqui est\u00e3o algumas dicas de t\u00f3picos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pense em <strong>perguntas que voc\u00ea costuma receber<\/strong> pelos clientes<\/li>\n\n\n\n<li>Visite alguns <strong>f\u00f3runs <\/strong>em seu setor e procure as \u00e1reas de preocupa\u00e7\u00e3o mais mencionadas<\/li>\n\n\n\n<li>Encontre seu <strong>posts de blog com maior tr\u00e1fego<\/strong>e crie seu t\u00f3pico com base nisso<\/li>\n\n\n\n<li> Consulte sua lista de <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-market-persona\/\" target=\"_blank\" rel=\"noopener\" title=\"\">cliente <strong>pontos de dor<\/strong><\/a><\/li>\n\n\n\n<li>Visite alguns sites dos seus concorrentes e procure os webinars com maior participa\u00e7\u00e3o ou as publica\u00e7\u00f5es de blog com maior tr\u00e1fego.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Team_Up_with_Other_Experts\"><\/span>Trabalhe em equipe com outros especialistas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Especialmente porque voc\u00ea \u00e9 novo em webinars, considere formar uma equipe com outros l\u00edderes da sua \u00e1rea. Voc\u00ea pode fazer coisas como...<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354169913.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354169913.jpg\" alt=\"Homem e mulher co-organizam um webinar\" class=\"wp-image-49853\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354169913.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354169913-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354169913-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354169913-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354169913-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354169913-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Entrevista <\/strong>especialistas ou influenciadores do setor<\/li>\n\n\n\n<li><strong>Co-apresentador <\/strong>com um colega<\/li>\n\n\n\n<li>At\u00e9 mesmo deixe seu <strong>l\u00edder convidado<\/strong> o webinar<\/li>\n<\/ul>\n\n\n\n<p>A forma\u00e7\u00e3o de equipes pode aliviar parte da press\u00e3o. E pode atrair uma multid\u00e3o maior de espectadores, j\u00e1 que cada palestrante trar\u00e1 seu pr\u00f3prio p\u00fablico. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_a_Webinar_Registration_Landing_Page\"><\/span>Criar uma p\u00e1gina de destino de registro de webinar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Embora voc\u00ea v\u00e1 usar uma plataforma de webinar (como o Crowdcast) para hospedar seu webinar, \u00e9 recomend\u00e1vel criar uma p\u00e1gina de destino para inscri\u00e7\u00f5es. <strong><em>em seu site<\/em><\/strong>. <\/p>\n\n\n\n<p>Dessa forma, voc\u00ea pode <strong>direcione todos os seus materiais de marketing do webinar para o URL do seu site<\/strong>e coletar o m\u00e1ximo de <strong>Suco de SEO<\/strong> poss\u00edvel do evento.<\/p>\n\n\n\n<p>O Crowdcast (e a maioria das outras plataformas) tem um <strong>c\u00f3digo de incorpora\u00e7\u00e3o de registro<\/strong> que voc\u00ea pode colar em sua p\u00e1gina de destino no site.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_98c90b34e3da06ae1f73b34191d5a3b6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-high-converting-landing-page-step-by-step\/\" target=\"_blank\" class=\"button button-blue center\">APRENDA &gt;&gt; Como criar uma p\u00e1gina de destino com alta taxa de convers\u00e3o, passo a passo<\/a>\n<\/div>\n\n\n\n\n<p>Al\u00e9m disso, embora nem todas as pessoas que se inscrevem apare\u00e7am, o fato de algu\u00e9m ter reservado um tempo para se registrar faz com que essa pessoa seja um <strong>lead leg\u00edtimo<\/strong>. <\/p>\n\n\n\n<p>Mantenha-se em contato com essas pessoas, promova futuros webinars e mantenha sua empresa na mente delas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Promote_Your_Webinar\"><\/span>Promova seu webinar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-webinar-button-badge-icon-logo-vector-illustration_s1024x1024wisk20cRCeiAn4Qjdlcg2Gqdn7Rke579zt_3YHXl93iKDWeIf0.jpg\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-webinar-button-badge-icon-logo-vector-illustration_s1024x1024wisk20cRCeiAn4Qjdlcg2Gqdn7Rke579zt_3YHXl93iKDWeIf0.jpg\" alt=\"Recurso promocional de webinar gratuito\" class=\"wp-image-49859\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-webinar-button-badge-icon-logo-vector-illustration_s1024x1024wisk20cRCeiAn4Qjdlcg2Gqdn7Rke579zt_3YHXl93iKDWeIf0.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-webinar-button-badge-icon-logo-vector-illustration_s1024x1024wisk20cRCeiAn4Qjdlcg2Gqdn7Rke579zt_3YHXl93iKDWeIf0-300x150.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-webinar-button-badge-icon-logo-vector-illustration_s1024x1024wisk20cRCeiAn4Qjdlcg2Gqdn7Rke579zt_3YHXl93iKDWeIf0-768x384.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-webinar-button-badge-icon-logo-vector-illustration_s1024x1024wisk20cRCeiAn4Qjdlcg2Gqdn7Rke579zt_3YHXl93iKDWeIf0-340x170.jpg 340w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-webinar-button-badge-icon-logo-vector-illustration_s1024x1024wisk20cRCeiAn4Qjdlcg2Gqdn7Rke579zt_3YHXl93iKDWeIf0-840x420.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-webinar-button-badge-icon-logo-vector-illustration_s1024x1024wisk20cRCeiAn4Qjdlcg2Gqdn7Rke579zt_3YHXl93iKDWeIf0-700x350.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-webinar-button-badge-icon-logo-vector-illustration_s1024x1024wisk20cRCeiAn4Qjdlcg2Gqdn7Rke579zt_3YHXl93iKDWeIf0-156x78.jpg 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Em suma, se voc\u00ea n\u00e3o promover seu webinar, as pessoas n\u00e3o participar\u00e3o. De certa forma, a promo\u00e7\u00e3o do seu webinar \u00e9 mais importante do que o webinar em si. <\/p>\n\n\n\n<p>Comece a anunciar em qualquer lugar a partir de <strong>1 m\u00eas a 2 semanas de anteced\u00eancia<\/strong> ao montar um <strong>campanha de promo\u00e7\u00e3o de webinar<\/strong>. Voc\u00ea pode incluir elementos como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E-mail de an\u00fancio<\/li>\n\n\n\n<li>Postagem de blog sobre t\u00f3picos<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-do-video-production-on-the-cheap\/\" target=\"_blank\" rel=\"noopener\" title=\"\">V\u00eddeo promocional<\/a><\/li>\n\n\n\n<li>Org\u00e2nico e pago <a href=\"https:\/\/memberpress.com\/pt\/blog\/4-ways-social-media-can-boost-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">publicidade em m\u00eddia social<\/a><\/li>\n\n\n\n<li>An\u00fancios pagos da Pesquisa do Google<\/li>\n\n\n\n<li>Inclus\u00e3o em seu boletim informativo<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/pt\/blog\/best-ad-management-plugins-for-membership-sites\/\" target=\"_blank\" rel=\"noopener\" title=\"\">An\u00fancios gr\u00e1ficos<\/a> em seu site<\/li>\n\n\n\n<li>Talvez at\u00e9 um <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-social-media-giveaway-5-easy-steps\/\" target=\"_blank\" rel=\"noopener\" title=\"\">sorteio de m\u00eddia social<\/a> (essas podem ser ferramentas de marketing muito eficazes para webinars)<\/li>\n<\/ul>\n\n\n\n<p>Mesmo com um <strong>or\u00e7amento pequeno<\/strong>Se voc\u00ea n\u00e3o tiver uma campanha de promo\u00e7\u00e3o de webinar, poder\u00e1 montar facilmente uma campanha poderosa de promo\u00e7\u00e3o de webinar. Tudo o que voc\u00ea precisa \u00e9 de prepara\u00e7\u00e3o e dedica\u00e7\u00e3o.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_a9d2dfc8896d88a708bb36c6a6a5903b\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-adsense-guide\/\" target=\"_blank\" class=\"button button-blue center\">APRENDA &gt;&gt; Como usar o Google Ads<\/a>\n<\/div>\n\n\n\n\n<p>N\u00e3o se esque\u00e7a de <strong>Crie entusiasmo em torno de seu evento<\/strong>. Por exemplo, escreva uma postagem de blog que deixe as pessoas entusiasmadas com seu t\u00f3pico.<\/p>\n\n\n\n<p>Criar um <strong>breve v\u00eddeo de vis\u00e3o geral<\/strong>. Em seguida, use-o em an\u00fancios pagos do YouTube e inclua-o em sua p\u00e1gina de destino. <\/p>\n\n\n\n<p><strong>Os registros s\u00e3o a meta<\/strong>. Portanto, quanto mais pessoas souberem sobre seu webinar, melhor.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Criar e programar uma sequ\u00eancia de e-mails<\/h4>\n\n\n\n<p>Como parte do seu marketing e acompanhamento, voc\u00ea vai querer criar o que \u00e9 chamado de <strong>sequ\u00eancia de e-mails<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1355143775.jpg\"><img decoding=\"async\" width=\"763\" height=\"458\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1355143775.jpg\" alt=\"Ilustra\u00e7\u00e3o da sequ\u00eancia de e-mails\" class=\"wp-image-49852\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1355143775.jpg 763w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1355143775-300x180.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1355143775-283x170.jpg 283w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1355143775-700x420.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1355143775-156x94.jpg 156w\" sizes=\"(max-width: 763px) 100vw, 763px\" \/><\/a><\/figure>\n\n\n\n<p>Trata-se de uma s\u00e9rie de e-mails enviados em intervalos espec\u00edficos (um <a href=\"https:\/\/memberpress.com\/pt\/blog\/the-skinny-on-drip-content\/\" target=\"_blank\" rel=\"noopener\" title=\"\">gotejamento de e-mail<\/a>). Os e-mails foram criados para aumentar a participa\u00e7\u00e3o, lembrando os participantes sobre o pr\u00f3ximo webinar e mantendo seu interesse nele. <\/p>\n\n\n\n<p>Os e-mails de sequ\u00eancia devem ser enviados em uma programa\u00e7\u00e3o semelhante a esta:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E-mail 1: Confirma\u00e7\u00e3o imediatamente ap\u00f3s o registro<\/li>\n\n\n\n<li>E-mail 2: 5 dias antes<\/li>\n\n\n\n<li>E-mail 3: 3 dias antes<\/li>\n\n\n\n<li>E-mail 4: 1 dia antes<\/li>\n\n\n\n<li>E-mail 5: 15 minutos antes<\/li>\n\n\n\n<li>E-mail 6: Acompanhamento (algumas horas ap\u00f3s o webinar)<\/li>\n<\/ul>\n\n\n\n<p>O \u00faltimo e-mail da s\u00e9rie (o <strong>acompanhamento<\/strong>) tamb\u00e9m deve incluir um <strong>chamada para a\u00e7\u00e3o (CTA) <\/strong>solicitando aos registrantes que se associem \u00e0 sua associa\u00e7\u00e3o, assinem, fa\u00e7am uma compra ou realizem qualquer que seja o objetivo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Planning_the_Presentation\"><\/span>Planejamento da apresenta\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Um webinar deve durar cerca de <strong>30 minutos a 1 hora<\/strong>. Se demorar mais, as pessoas come\u00e7ar\u00e3o a perder o interesse. Mantenha seu bate-papo em um ritmo relativamente r\u00e1pido e use um tom divertido e coloquial.<\/p>\n\n\n\n<p>Apoie o que voc\u00ea diz com <strong>fatos e exemplos<\/strong> e certifique-se de que a apresenta\u00e7\u00e3o esteja bem organizada para que as pessoas possam acompanh\u00e1-la com facilidade. <\/p>\n\n\n\n<p>Sempre que poss\u00edvel, <strong>usar recursos visuais<\/strong> \u2013 slides claros e concisos, imagens relevantes e anima\u00e7\u00f5es divertidas. Isso impressionar\u00e1 seu p\u00fablico e ajudar\u00e1 a mant\u00ea-lo envolvido.<\/p>\n\n\n\n<p>Bem antes do evento ao vivo, certifique-se de <strong>Pratique sua apresenta\u00e7\u00e3o<\/strong> algumas vezes e teste a qualidade do som para garantir que os espectadores possam ouvi-lo claramente.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Use um fluxo de discuss\u00e3o<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354077790.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354077790.jpg\" alt=\"Homem trabalhando em casa\" class=\"wp-image-49851\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354077790.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354077790-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354077790-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354077790-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354077790-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1354077790-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p>Um fluxo de discuss\u00e3o \u00e9 um <strong>documento que voc\u00ea prepara com anteced\u00eancia para mant\u00ea-lo no caminho certo<\/strong> e lhe dar\u00e3o um ponto de refer\u00eancia se voc\u00ea acabar se perdendo no meio do caminho.<\/p>\n\n\n\n<p>Voc\u00ea pode pensar nisso como um tipo de roteiro bem solto. No seu fluxo de discuss\u00e3o, separe os t\u00f3picos por se\u00e7\u00e3o e, em seguida, liste os pontos principais e as estat\u00edsticas e refer\u00eancias que planeja incluir.<\/p>\n\n\n\n<p>Se voc\u00ea estiver apresentando com um co-apresentador, pode ser muito \u00fatil <strong>separe as se\u00e7\u00f5es em que voc\u00ea e eles participam<\/strong>. Dessa forma, ningu\u00e9m domina o tempo todo.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Lembre-se de relaxar<\/h4>\n\n\n\n<p><strong><em>Autenticidade <\/em><\/strong>\u00e9 a chave para um webinar bem-sucedido. Portanto, relaxe! Se voc\u00ea trope\u00e7ar em algumas palavras aqui e ali, tudo bem!<\/p>\n\n\n\n<p><strong>Ningu\u00e9m espera que voc\u00ea seja perfeito<\/strong>. Algumas gagueiras ou falhas t\u00e9cnicas aqui e ali mostram que voc\u00ea \u00e9 uma pessoa real e lembram ao seu p\u00fablico que voc\u00ea reservou um tempo para dedicar toda a sua aten\u00e7\u00e3o a eles. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1069995244.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1069995244.jpg\" alt=\"homem descontra\u00eddo apresentando um webinar\" class=\"wp-image-49854\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1069995244.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1069995244-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1069995244-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1069995244-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1069995244-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/iStock-1069995244-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Question_and_Answer_Session\"><\/span>Sess\u00e3o de perguntas e respostas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>No final do webinar, voc\u00ea precisar\u00e1 <strong>realizar uma sess\u00e3o de perguntas e respostas<\/strong>que \u00e9 um dos favoritos entre os participantes do webinar.<\/p>\n\n\n\n<p>Se voc\u00ea estiver particularmente nervoso com essa parte do webinar, pe\u00e7a \u00e0s pessoas para <strong>enviar perguntas com anteced\u00eancia<\/strong>. <\/p>\n\n\n\n<p>Voc\u00ea pode ent\u00e3o preencher a sess\u00e3o com perguntas para as quais j\u00e1 preparou as respostas.<\/p>\n\n\n\n<p>A coisa mais importante a ser lembrada \u00e9 <strong>relaxar <\/strong>e aproveite a apresenta\u00e7\u00e3o. Sua personalidade ser\u00e1 transmitida durante o webinar e ajudar\u00e1 a torn\u00e1-lo um sucesso.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como transformar participantes de webinars em clientes<\/h2>\n\n\n\n<p>Agora voc\u00ea tem algumas dicas s\u00f3lidas para ajud\u00e1-lo a realizar um webinar de sucesso. Agora, como transformar seus participantes em clientes?<\/p>\n\n\n\n<p>Felizmente, existem alguns <strong>estrat\u00e9gias testadas e comprovadas<\/strong>!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offer_Discounts\"><\/span>Oferecer descontos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Considere oferecer um desconto aos participantes. Se eles est\u00e3o assistindo ao seu webinar, \u00e9 porque j\u00e1 est\u00e3o interessados no seu nicho. A <a href=\"https:\/\/memberpress.com\/pt\/user-manual\/memberpress-coupons\/\" target=\"_blank\" rel=\"noopener\" title=\"\">cupom de desconto de associa\u00e7\u00e3o, servi\u00e7o ou produto<\/a>\u00a0pode ser o empurr\u00e3o que eles precisam.<\/p>\n\n\n\n<p>Al\u00e9m disso, oferecer um desconto pode ajudar <strong>Trabalho duplo<\/strong> ajudando <strong>aumentar os registros<\/strong> (ou seja, se voc\u00ea anunciar isso em sua campanha promocional).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Include_Exclusive_Content\"><\/span>Incluir conte\u00fado exclusivo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em cada webinar que voc\u00ea realizar, certifique-se de criar e mencionar <strong>conte\u00fado dispon\u00edvel apenas para clientes<\/strong>. <\/p>\n\n\n\n<p>Isso pode ser <strong>planilhas<\/strong>, <strong>modelos<\/strong>, <strong>estudos de caso<\/strong>, a <strong>brinde gratuito<\/strong> de algum tipo \u2013 qualquer coisa que agregue valor e seja relevante para o webinar. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-gift-sign-and-tag-box-banner_s1024x1024wisk20cn5PkP_qyULuCLIRuSt9z52SdbzqGhqbNuwJpL47eQQE-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-gift-sign-and-tag-box-banner_s1024x1024wisk20cn5PkP_qyULuCLIRuSt9z52SdbzqGhqbNuwJpL47eQQE-1.jpg\" alt=\"Ilustra\u00e7\u00e3o de presente gratuito\" class=\"wp-image-49855\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-gift-sign-and-tag-box-banner_s1024x1024wisk20cn5PkP_qyULuCLIRuSt9z52SdbzqGhqbNuwJpL47eQQE-1.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-gift-sign-and-tag-box-banner_s1024x1024wisk20cn5PkP_qyULuCLIRuSt9z52SdbzqGhqbNuwJpL47eQQE-1-300x225.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-gift-sign-and-tag-box-banner_s1024x1024wisk20cn5PkP_qyULuCLIRuSt9z52SdbzqGhqbNuwJpL47eQQE-1-768x576.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-gift-sign-and-tag-box-banner_s1024x1024wisk20cn5PkP_qyULuCLIRuSt9z52SdbzqGhqbNuwJpL47eQQE-1-227x170.jpg 227w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-gift-sign-and-tag-box-banner_s1024x1024wisk20cn5PkP_qyULuCLIRuSt9z52SdbzqGhqbNuwJpL47eQQE-1-819x614.jpg 819w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-gift-sign-and-tag-box-banner_s1024x1024wisk20cn5PkP_qyULuCLIRuSt9z52SdbzqGhqbNuwJpL47eQQE-1-912x684.jpg 912w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-gift-sign-and-tag-box-banner_s1024x1024wisk20cn5PkP_qyULuCLIRuSt9z52SdbzqGhqbNuwJpL47eQQE-1-691x518.jpg 691w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/free-gift-sign-and-tag-box-banner_s1024x1024wisk20cn5PkP_qyULuCLIRuSt9z52SdbzqGhqbNuwJpL47eQQE-1-156x117.jpg 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>O conte\u00fado irresist\u00edvel \u00e9 uma \u00f3tima maneira de incentivar as pessoas a se inscreverem durante ou ap\u00f3s o evento.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Follow_Up\"><\/span>Acompanhamento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Embora as pessoas possam n\u00e3o se inscrever no dia do evento, isso n\u00e3o significa que n\u00e3o estejam considerando faz\u00ea-lo. E <strong>qualquer pessoa que se registre tenha manifestado interesse<\/strong> \u2013 independentemente de comparecerem ou n\u00e3o.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Portanto, certifique-se de que voc\u00ea <strong>acompanhe todas as pessoas da sua lista de inscritos<\/strong>.<\/span> O e-mail \u00e9 a melhor maneira de fazer isso.<\/p>\n\n\n\n<p>Como mencionado anteriormente, voc\u00ea vai querer projetar um <strong>s\u00e9rie de e-mails que termina com um acompanhamento<\/strong> e-mail. E esse e-mail final deve incluir um <strong>CTA <\/strong>para fazer uma compra. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/male-hand-holding-megaphone-with-act-now-speech-bubble-banner-for-business-vector_s1024x1024wisk20cPe2ZEyRiFMPT0CFWbsTXKrQ3neqJ989f6sQCGqrszaw.jpg\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/male-hand-holding-megaphone-with-act-now-speech-bubble-banner-for-business-vector_s1024x1024wisk20cPe2ZEyRiFMPT0CFWbsTXKrQ3neqJ989f6sQCGqrszaw.jpg\" alt=\"Chamada para a\u00e7\u00e3o Ilustra\u00e7\u00e3o de CTA\" class=\"wp-image-49856\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/male-hand-holding-megaphone-with-act-now-speech-bubble-banner-for-business-vector_s1024x1024wisk20cPe2ZEyRiFMPT0CFWbsTXKrQ3neqJ989f6sQCGqrszaw.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/male-hand-holding-megaphone-with-act-now-speech-bubble-banner-for-business-vector_s1024x1024wisk20cPe2ZEyRiFMPT0CFWbsTXKrQ3neqJ989f6sQCGqrszaw-300x225.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/male-hand-holding-megaphone-with-act-now-speech-bubble-banner-for-business-vector_s1024x1024wisk20cPe2ZEyRiFMPT0CFWbsTXKrQ3neqJ989f6sQCGqrszaw-768x576.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/male-hand-holding-megaphone-with-act-now-speech-bubble-banner-for-business-vector_s1024x1024wisk20cPe2ZEyRiFMPT0CFWbsTXKrQ3neqJ989f6sQCGqrszaw-227x170.jpg 227w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/male-hand-holding-megaphone-with-act-now-speech-bubble-banner-for-business-vector_s1024x1024wisk20cPe2ZEyRiFMPT0CFWbsTXKrQ3neqJ989f6sQCGqrszaw-819x614.jpg 819w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/male-hand-holding-megaphone-with-act-now-speech-bubble-banner-for-business-vector_s1024x1024wisk20cPe2ZEyRiFMPT0CFWbsTXKrQ3neqJ989f6sQCGqrszaw-912x684.jpg 912w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/male-hand-holding-megaphone-with-act-now-speech-bubble-banner-for-business-vector_s1024x1024wisk20cPe2ZEyRiFMPT0CFWbsTXKrQ3neqJ989f6sQCGqrszaw-691x518.jpg 691w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/09\/male-hand-holding-megaphone-with-act-now-speech-bubble-banner-for-business-vector_s1024x1024wisk20cPe2ZEyRiFMPT0CFWbsTXKrQ3neqJ989f6sQCGqrszaw-156x117.jpg 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Sua melhor aposta \u00e9 <strong>usar um <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"campanha ativa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por e-mail<\/a> autoresponder<\/strong> (como <a href=\"https:\/\/memberpress.com\/go\/activecamp\/landing\/\" target=\"_blank\" rel=\"noopener sponsored\" title=\"\">ActiveCampaign<\/a> ou <a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener sponsored\" title=\"\">ConvertKit<\/a>). Essas plataformas permitem que voc\u00ea separe sua lista de <strong>registrantes <\/strong>em <strong>segmentos <\/strong>automaticamente.<\/p>\n\n\n\n<p>Com um p\u00fablico segmentado, voc\u00ea pode <strong>Adapte sua CTA <\/strong>para segmentar indiv\u00edduos que participaram de todo o seu webinar, sa\u00edram mais cedo, n\u00e3o participaram e assim por diante.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Considera\u00e7\u00f5es finais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Agora que voc\u00ea j\u00e1 tem uma boa ideia de como <\/span>para usar <span style=\"font-weight: 400;\">webinars para divulgar seu site, voc\u00ea deve estar pronto para come\u00e7ar!<\/span><\/p>\n\n\n\n<p>Lembre-se, tudo o que voc\u00ea precisa \u00e9 de seu <strong>WordPress <\/strong>site, <strong><a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress<\/a><\/strong>e uma boa plataforma de webinar, como <strong><a href=\"https:\/\/memberpress.com\/pt\/addons\/crowdcast-2\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Crowdcast<\/a><\/strong>. Adicione um pouco de <strong>trabalho \u00e1rduo <\/strong>e <strong>criatividade<\/strong>, e voc\u00ea est\u00e1 destinado a arrasar com essa ferramenta de marketing \u00fanica!<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caractere cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p><i><span style=\"font-weight: 400;\">Voc\u00ea est\u00e1 pronto para usar os webinars para promover seu site de associa\u00e7\u00e3o? Compartilhe suas ideias nos coment\u00e1rios abaixo.<\/span><\/i><\/p>\n\n\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Looking for a way to raise awareness and grow your site? A webinar may be just the ticket. Although running a webinar may seem daunting, it\u2019s super easy if you\u2019ve got the right tools. In this article we\u2019ll clue you in on the best tool for marketing webinars. We\u2019ll also go over\u2026 So let\u2019s get [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":49838,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[342],"class_list":{"0":"post-13394","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-webinar","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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