{"id":13556,"date":"2016-09-28T12:28:25","date_gmt":"2016-09-28T18:28:25","guid":{"rendered":"https:\/\/memberpress.com\/?p=13556"},"modified":"2017-09-19T16:56:49","modified_gmt":"2017-09-19T22:56:49","slug":"using-twitter-for-your-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/using-twitter-for-your-business\/","title":{"rendered":"Using Twitter For Your Business"},"content":{"rendered":"<p>As one of the <a href=\"https:\/\/memberpress.com\/how-to-increase-your-likes-and-follows-on-social-media\/\">big-five social media platforms<\/a>, Twitter plays an integral part in connecting our twenty-first century world. You may be familiar with tweets and hashtags, but did you know you can target an audience as unique as your business? You can! And we\u2019d like to show you how to use this huge networking tool to your advantage. Did you know Twitter has recently implemented features to enhance your business\u2019s social and service interactions? They have! That\u2019s why we\u2019re sharing an overview of what Twitter is, how to use it, and highlighting some of these new features\u2014so you\u2019ll stand out in the social media crowd.<\/p>\n<p>Haven\u2019t created a Twitter account for your business yet? Why not? Using Twitter is a phenomenal way to establish and create your brand, grow a loyal base of fans and customers, and interact with leaders in your industry. You can also drive customers to your blog and website with tweets, inviting them to learn more about you and your company.<\/p>\n<p>And did you know <a href=\"https:\/\/business.twitter.com\/en\/basics.html\">Twitter actually offers a page dedicated to creating business accounts<\/a>, in addition to letting you in on some of the great tips and tricks of the Twitter trade? Think of it as a Twitter 101\u2014where you learn about tweets, retweets (or RTs), TTs, hashtags, mentions, and all the other terminology and best practices for using the platform. It\u2019s invaluable information, but we want to make it even easier for you to become Twitter savvy. Below are some quick tips to get your account up and running\u2014and if it\u2019s already is up and running, we\u2019ve got more tips for how you can utilize Twitter\u2019s tools for your business.<\/p>\n<h4>For New Users<\/h4>\n<ul>\n<li>Create Your Twitter Account\u2014It\u2019s Free.\n<ul>\n<li>Use a handle (@twitterusername) that clearly identifies your company.<\/li>\n<li>Use an easily recognizable profile picture, such as your logo.<\/li>\n<li>In creating your bio, make every word count\u2014Twitter\u2019s persona is live and fast, so make sure your bio reflects that personality.<\/li>\n<li>Use a header photo that reflects your company\u2019s image.<\/li>\n<li>Pin a tweet (one that stays at the top of your feed) your customers won\u2019t miss\u2014one that highlights specials, services, promotions, etc.<\/li>\n<\/ul>\n<\/li>\n<li>Follow and Be Followed\n<ul>\n<li>Advertise your Twitter handle on all other platforms\u2014and even in your brick-and-mortar store, if you have one.<\/li>\n<li>Jump into conversations related to your industry by searching hashtags and keywords.<\/li>\n<li>Follow the industry influencers and big names in your field.<\/li>\n<li>Ask for retweets and consider offering prizes, discounts, or coupons for your services or products.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4>For All Users<\/h4>\n<ul>\n<li>Content\n<ul>\n<li>As with any social media platform, be sure to create and share compelling content (in this case, it has to be in 140 characters or less).<\/li>\n<li>Consider using visuals such as GIFs, MEMEs, and emojis. (A word to the wise: Be tactful. It\u2019s okay to be funny and casual, but remember, this is your business you\u2019re showcasing; be sure to reflect professionalism.)<\/li>\n<li>Use relevant hashtags, share valuable retweets, and respond appropriately to those who interact with you.<\/li>\n<li>Get involved and be engaged in Twitter conversations. If you feel overwhelmed by the number of tweets in your feed, create Twitter lists on your profile or use <a href=\"https:\/\/memberpress.com\/tools-to-manage-your-social-media\/\">social media tools<\/a> to help you organize your account.<\/li>\n<li>Invite your employees to share your business\u2019s tweets on their personal Twitter accounts.<\/li>\n<li>Use <a href=\"https:\/\/business.twitter.com\/en\/analytics.html\">Twitter Analytics<\/a> to measure engagement and ROI.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Now that you\u2019ve got your account set up and are doing all the right things on Twitter, let\u2019s take it a step further. The trends on any social media platform are constantly changing, as are the tools for using that platform. Twitter now offers some awesome tools for business, like Twitter advertising, direct messages, and customer feedback.<\/p>\n<h4>Advertising<\/h4>\n<p>Consider using your tweet as an ad for your company. Twitter clearly marks paid tweets, accounts, and trends as \u201cpromoted.\u201d Your promoted tweet will show up in the feeds of users whose history and activity indicate they may be the ideal audience for your company. Read all about it on <a href=\"https:\/\/business.twitter.com\/en\/help\/troubleshooting\/how-twitter-ads-work.html\">Twitter\u2019s advertising page<\/a>. This <a href=\"https:\/\/www.singlegrain.com\/twitter\/do-twitter-ads-really-work\/\">blog<\/a> also shares some great tips on using Twitter ads.<\/p>\n<h4>Direct Messages and Deep Links<\/h4>\n<p>When you interact with your customers by replying to mentions or by starting conversations, you\u2019re providing live, immediate customer service. But because customers sometimes want a more private session with you or with a representative of your company, Twitter provides a Direct Messages tool that gives you a deep link within a tweet, allowing users to send a direct, private message to your company. Think of it as the customer-service call center of the future\u2014no longer do customers have to be placed on hold while listening to elevator music until the next representative is available.<\/p>\n<h4>Customer Feedback<\/h4>\n<p>Another awesome new tool Twitter provides is Customer Feedback, where customers can privately share their opinions about their experiences with your services and products. This feature allows your company to collect data from short surveys at the end of a direct-message conversation.<\/p>\n<p>Convinced? We hope so. Twitter may be one of the most time-efficient social media tools out there. As you know, time is a precious commodity in this fast-paced world. Composing a tweet and sending it live, where customers can read it quickly and immediately, is a powerful way to get noticed and to promote your brand.<\/p>\n<p>We\u2019d love for you to take a little of that time and give us feedback on our post. Do you use Twitter? What are your best-kept secrets for using it for business? Leave your comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As one of the big-five social media platforms, Twitter plays an integral part in connecting our twenty-first century world. You may be familiar with tweets and hashtags, but did you know you can target an audience as unique as your business? You can! And we\u2019d like to show you how to use this huge networking [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":15088,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,1],"tags":[175],"class_list":{"0":"post-13556","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"category-uncategorized","10":"tag-internet-business","11":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"As one of the big-five social media platforms, Twitter plays an integral part in connecting our twenty-first century world. 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