Mas como produzir uma p\u00e1gina de destino eficaz que realmente fa\u00e7a a diferen\u00e7a?<\/p>\n\n\n\n

In this post, we\u2019ll look at why you should create a landing page for your membership site, and we\u2019ll discuss the tools and solutions available to help you create one.<\/p>\n\n\n\n

And best of all, we\u2019ll analyze the features that will produce the type of landing page that will successfully grow your membership project.<\/p>\n\n\n\n

<\/span>Por que seu site de associa\u00e7\u00e3o precisa de uma p\u00e1gina de destino de associa\u00e7\u00e3o?<\/span><\/h2>\n\n\n\n
Your membership site may be receiving traffic but not getting a high number of signups. It could well be that your final marketing hurdle\u2014closing the sale\u2014is not up to par. This\u2019s where a landing page comes in.<\/p>\n\n\n\n
Todo o objetivo de uma p\u00e1gina de destino \u00e9 fazer com que as pessoas ajam. Com um site de associa\u00e7\u00e3o, o trabalho de uma p\u00e1gina de destino \u00e9 incentivar as pessoas a se inscreverem no seu site. Uma p\u00e1gina de destino de alta convers\u00e3o pode ser a solu\u00e7\u00e3o ideal para sua empresa.<\/p>\n\n\n\n
Uma landing page se destaca do seu site e tem recursos diferentes. Ela pode n\u00e3o ter cabe\u00e7alho, rodap\u00e9 ou barras laterais, e as informa\u00e7\u00f5es dispon\u00edveis na p\u00e1gina se concentram apenas em persuadir os visitantes a se inscreverem.<\/p>\n\n\n\n
The landing page isn\u2019t where visitors go to check out your latest blog posts or read your about page. Everything displayed on the page is specifically designed to guide your audience toward one thing\u2014conversion.<\/p>\n\n\n\n
Ent\u00e3o, como exatamente voc\u00ea cria uma p\u00e1gina de destino de associa\u00e7\u00e3o com o objetivo \u00fanico e focado de fazer com que as pessoas se inscrevam? Continue lendo para descobrir!<\/p>\n\n\n\n
<\/span>Como come\u00e7ar<\/span><\/h2>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>Many WordPress themes, particularly up-to-date themes, include a landing-page template. If you\u2019re buying a new theme, check the features list to see if a landing page is included. <\/p>\n\n\n\n<p>If you\u2019ve purchased or are using a theme with no landing page, don\u2019t worry. There are WordPress plugins and solutions you can use instead.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Divi_Builder\"><\/span>O Divi Builder<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"430\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM-1024x430.png\" alt=\"\" class=\"wp-image-25416\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM-1024x430.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM-300x126.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM-768x323.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM-1536x645.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.33.11-PM.png 1807w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/elegantthemes\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">O Divi Builder<\/a>, de <a href=\"https:\/\/www.elegantthemes.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Temas elegantes<\/a>\u00e9 uma ferramenta impressionante. Essa ferramenta de arrastar e soltar <a href=\"https:\/\/memberpress.com\/go\/beaverbuilder\/main\/\" title=\"Link de afiliado do Beaver Builder\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Criador de p\u00e1ginas<\/a> pode ser usado com qualquer tema do WordPress e tem infinitas possibilidades de criar sua pr\u00f3pria p\u00e1gina de destino personalizada.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"VK48pUnJse9GAigoLLfEaIc2buK3w75ngdtMWkJCPFixTXymq16xctH8DCzRjvFNoXAOjy0Q9ZPBWm\"><div class=\"responsive-video\"><iframe title=\"Como criar uma p\u00e1gina de registro de associa\u00e7\u00e3o personalizada no MemberPress com DIVI\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/N215SW-hlhU?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATch >> Como criar uma p\u00e1gina de registro de associa\u00e7\u00e3o personalizada no memberpress com o construtor de p\u00e1ginas Divi<\/figcaption><\/figure>\n\n\n\n<p>Divi offers a good selection of relevant modules to choose from, like a pricing table module, a countdown timer, and call to action (CTA) module. Using it, you can create a landing page to specifically suit your site\u2019s needs. And Divi Builder now includes a leads tool where you can easily compare different versions of your pages to see which are delivering the best results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Elementor\"><\/span>Elementor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.44.18-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"598\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.44.18-PM-1024x598.png\" alt=\"p\u00e1gina inicial do elementor\" class=\"wp-image-25418\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.44.18-PM-1024x598.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.44.18-PM-300x175.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.44.18-PM-768x449.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.44.18-PM.png 1524w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Como o Divi Builder, <a href=\"https:\/\/memberpress.com\/go\/elementor\/main\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Elementor<\/a> \u00e9 um construtor de p\u00e1ginas de arrastar e soltar f\u00e1cil de usar que pode ser usado com praticamente qualquer tema do WordPress. <\/p>\n\n\n\n<p>A ferramenta tamb\u00e9m inclui uma biblioteca de modelos de p\u00e1gina de destino com mais de 200 p\u00e1ginas projetadas profissionalmente que podem ser personalizadas para atender \u00e0s suas necessidades.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/elementor\/main\/\" title=\"Link de afiliado do Elementor\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Elementor<\/a> tamb\u00e9m tem uma s\u00e9rie de outros recursos para edi\u00e7\u00e3o, design, marketing e <a href=\"https:\/\/memberpress.com\/go\/woocommerce\/\" title=\"Link de afiliado do WooCommerce\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">WooCommerce<\/a>al\u00e9m de uma tonelada de integra\u00e7\u00f5es. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Leadpages\"><\/span>Leadpages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"443\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM-1024x443.png\" alt=\"P\u00e1gina inicial do leadpages\" class=\"wp-image-25417\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM-1024x443.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM-300x130.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM-768x333.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM-1536x665.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Screenshot-2021-01-18-at-3.35.10-PM.png 1889w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.leadpages.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">Leadpages<\/a> \u00e9 outra op\u00e7\u00e3o not\u00e1vel para a cria\u00e7\u00e3o de p\u00e1ginas de destino. Com mais de 350 modelos para escolher e uma op\u00e7\u00e3o de personaliza\u00e7\u00e3o do tipo arrastar e soltar para designers iniciantes, \u00e9 muito f\u00e1cil produzir uma p\u00e1gina de destino impressionante em pouco tempo. Criados com as pr\u00e1ticas recomendadas em mente, os modelos do Leadpages s\u00e3o projetados para convers\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Makes_a_Successful_Landing_Page\"><\/span>O que torna uma p\u00e1gina de destino bem-sucedida?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>H\u00e1 muitos recursos diferentes que voc\u00ea deve incluir para <a href=\"https:\/\/visme.co\/blog\/how-to-create-a-landing-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">criar uma p\u00e1gina de destino que converte<\/a>. Since everyone\u2019s landing page will look different, you\u2019ll need to decide what to include on yours based on your individual needs.<\/p>\n\n\n\n<p>O segredo \u00e9 n\u00e3o exagerar em nada que possa distrair seus espectadores do objetivo final. <strong>Lembre-se de que voc\u00ea quer que seus leitores se inscrevam no seu site. Tudo nessa p\u00e1gina deve incentiv\u00e1-los a fazer isso.<\/strong><\/p>\n\n\n\n<p>Always keep your site and its audience in mind in the creation of your landing page\u2014what type of site is it, what are you selling, and what things will your viewers respond to? <\/p>\n\n\n\n<p>With that in mind, let\u2019s consider some of the features you can use on your landing page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Call_To_Action_CTA\"><\/span>Chamada para a\u00e7\u00e3o (CTA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O recurso mais importante de sua p\u00e1gina de destino \u00e9 <a href=\"https:\/\/memberpress.com\/pt\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">sua CTA<\/a>. Ele pode ser exibido de v\u00e1rias maneiras, mas deve ser sempre uma das primeiras coisas que o visitante v\u00ea quando chega \u00e0 sua p\u00e1gina.<\/p>\n\n\n\n<p>Seu bot\u00e3o de CTA deve ser grande e chamativo. Voc\u00ea pode exibi-lo imediatamente ou mais adiante na p\u00e1gina, ap\u00f3s o texto de vendas. <\/p>\n\n\n\n<p>Just make sure it draws attention and remains \u201cabove the fold\u201d (visible without the user having to scroll down the page). <\/p>\n\n\n\n<p>Use setas ou outros elementos gr\u00e1ficos para destacar o bot\u00e3o e atrair os visitantes at\u00e9 ele.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Attractive_Design\"><\/span>Design atraente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Um <a href=\"https:\/\/blog.hubspot.com\/marketing\/landing-page-examples-list\" target=\"_blank\" rel=\"noopener noreferrer\">Design atraente<\/a> will impress your audience and represents your membership site as a professional and reputable business. If you\u2019re a web designer, creating a landing page can be a fun and exciting project.<\/p>\n\n\n\n<p>However, if you find landing-page design a challenge, use a template. These can look just as good, if not better, than custom-designed landing pages. They\u2019re produced especially to optimize conversions. The best landing-page tools, like those we covered earlier in this article, provide a good selection of templates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"High-Quality_Copy\"><\/span>C\u00f3pia de alta qualidade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Seu texto ou c\u00f3pia escrita precisa ser <a href=\"https:\/\/www.searchenginejournal.com\/website-landing-page-best-practices-copywriting-tips\/292715\/\" target=\"_blank\" rel=\"noopener noreferrer\">preciso e direto ao ponto<\/a>. Less is definitely more here. That said, make sure you include all the necessary information your audience needs to make the decision to sign up. Highlighting the key features you\u2019re offering or reminding your readers of key points will help drive conversion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Promotional_Video\"><\/span>V\u00eddeo promocional<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Use um <a href=\"https:\/\/www.lemonlight.com\/blog\/how-to-create-the-perfect-promo-video\/\" target=\"_blank\" rel=\"noopener noreferrer\">v\u00eddeo<\/a> that displays individual pages from your site, with a voice-over detailing the benefits of each. This will appeal to visual learners\u2014those who prefer to watch rather than read.<\/p>\n\n\n\n<p>Be sure to explain what your audience will receive and how they\u2019ll benefit from it, and create content that\u2019s engaging and personal. This is your chance to sell your membership site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strong_Images\"><\/span>Imagens fortes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Imagens fortes chamam a aten\u00e7\u00e3o do usu\u00e1rio. As capturas de tela do seu site de associa\u00e7\u00e3o s\u00e3o uma maneira eficaz de despertar o interesse e impressionar o p\u00fablico. Use imagens visualmente atraentes para quebrar o texto ou como um substituto para o texto.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pricing_Comparison_Table\"><\/span>Tabela de compara\u00e7\u00e3o de pre\u00e7os<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Use a pricing-comparison table to show how your site compares with your competitors\u2019 sites. If you include not just the pricing but the features you offer, your audience will see that even if you are more expensive, it\u2019s because you offer so many valuable extras.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Countdown_Timers\"><\/span>Temporizadores de contagem regressiva<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Uso de um cron\u00f4metro de contagem regressiva <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-buzz-around-your-membership-site\/\">cria um burburinho e entusiasmo em torno de seu site de associa\u00e7\u00e3o<\/a>. Tente oferecer um curso por um n\u00famero limitado de dias ou a um pre\u00e7o com desconto para os primeiros assinantes. Um cron\u00f4metro de contagem regressiva coloca as pessoas sob press\u00e3o e as incentiva a comprar.<\/p>\n\n\n\n<p><a href=\"https:\/\/optinmonster.com\/features\/countdown-timer\/\" target=\"_blank\" rel=\"noreferrer noopener\">OptinMonster<\/a> offers a great countdown timer that\u2019s definitely worth checking out. Plus, with the <a href=\"https:\/\/memberpress.com\/pt\/addons\/optinmonster\/\" title=\"\">Integra\u00e7\u00e3o do OptinMonster MemberPress<\/a>Os usu\u00e1rios do MemberPress agora podem adicionar cron\u00f4metros \u00e0s suas p\u00e1ginas do MemberPress, cursos e muito mais!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Testimonials\"><\/span>Depoimentos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Testimonials from members of your site or from leading industry experts in your field can help sway people\u2019s opinions. <\/p>\n\n\n\n<p>Um depoimento convincente que explique como seu site beneficiou algu\u00e9m pessoalmente \u00e9 uma \u00f3tima maneira de influenciar os leitores a experimentarem seu site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Considera\u00e7\u00f5es finais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Don\u2019t forget to monitor analytics to see how your landing page is performing. Try <a href=\"https:\/\/memberpress.com\/pt\/optimize-split-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">teste de divis\u00e3o<\/a> suas p\u00e1ginas de destino para determinar melhor qual design e conte\u00fado atraem seu p\u00fablico.<\/p>\n\n\n\n<p>When you take the time to analyze the data and adjust your display accordingly, you\u2019ll find yourself with an optimized landing page. <\/p>\n\n\n\n<p>A visually appealing and effective landing page is a good way boost subscriptions and bring in business.\u00a0 Why not give it a try?<\/p>\n\n\n\n<p><i>Voc\u00ea tem alguma d\u00favida sobre como adicionar uma p\u00e1gina de destino de associa\u00e7\u00e3o ao seu site de associa\u00e7\u00e3o? Entre em contato conosco nos coment\u00e1rios abaixo. <\/i><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Want to turn more of your visitors into subscribers? A sales or membership landing page focused on signing up new members may be just what you need for your product. It\u2019s an effective means of increasing conversions. But how do you produce an effective landing page that really makes a difference? In this post, we\u2019ll [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":15100,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[311,279],"class_list":{"0":"post-13731","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-page-design","9":"tag-themes","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Find out how to create a membership landing page for your membership site and start increasing your conversion rates right away.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Joe Fylan\"\/>\n\t<meta name=\"keywords\" content=\"create a landing page,page design,themes\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-landing-page-for-your-membership-site\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Create a Membership Landing Page for Your Site\" \/>\n\t\t<meta property=\"og:description\" content=\"Find out how to create a membership landing page for your membership site and start 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