{"id":13754,"date":"2016-10-26T15:15:31","date_gmt":"2016-10-26T21:15:31","guid":{"rendered":"https:\/\/memberpress.com\/?p=13754"},"modified":"2020-09-18T13:35:21","modified_gmt":"2020-09-18T19:35:21","slug":"linkedin-101-personal-profiles-and-company-pages","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/linkedin-101-personal-profiles-and-company-pages\/","title":{"rendered":"LinkedIn 101: Perfis pessoais e p\u00e1ginas da empresa"},"content":{"rendered":"<p>Talvez voc\u00ea j\u00e1 saiba <a href=\"http:\/\/www.linkedin.com\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a> \u00e9 a maior plataforma de m\u00eddia social criada exclusivamente para profissionais. Voc\u00ea pode at\u00e9 ter criado seu perfil pessoal. E agora? Quais s\u00e3o as pr\u00e1ticas recomendadas para us\u00e1-la para neg\u00f3cios?<\/p>\n<p>A resposta b\u00e1sica \u00e9 dupla. Primeiro, voc\u00ea pode usar seu perfil pessoal para se conectar com outros profissionais do setor, fazer networking com colegas e se promover para poss\u00edveis empregadores e clientes.<\/p>\n<p>Em segundo lugar, sua <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/company-pages\/get-started\" target=\"_blank\" rel=\"noopener noreferrer\">p\u00e1gina da empresa<\/a> pode ajud\u00e1-lo a atrair seguidores e obter oportunidades de neg\u00f3cios. Embora haja semelhan\u00e7as com o Facebook - ter um perfil pessoal e uma p\u00e1gina de neg\u00f3cios -, h\u00e1 uma diferen\u00e7a fundamental: A miss\u00e3o do LinkedIn \u00e9 \"<a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/45\/how-linkedin-can-help-you?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">conectar os profissionais do mundo para torn\u00e1-los mais produtivos e bem-sucedidos<\/a>.\"<\/p>\n<p>A atmosfera e o p\u00fablico do LinkedIn s\u00e3o muito diferentes dos do Facebook, assim como os comportamentos esperados. O profissionalismo \u00e9 fundamental - e obrigat\u00f3rio!<\/p>\n<h4>Perfil pessoal<\/h4>\n<p>Pense em seu perfil pessoal como seu cart\u00e3o de visita ou curr\u00edculo on-line. \u00c9 aqui que voc\u00ea mostra sua experi\u00eancia e habilidades, cargos passados e atuais e sua especializa\u00e7\u00e3o na \u00e1rea.<\/p>\n<p>Dicas de perfil:<\/p>\n<ul>\n<li>Certifique-se de usar uma foto profissional. Por mais charmosos que sejam seu c\u00f4njuge e seus filhos, voc\u00ea n\u00e3o usaria esse tipo de foto em seu cart\u00e3o de visita, portanto, deixe essas fotos divertidas para o Facebook e use uma foto profissional.<\/li>\n<li>Mantenha seu perfil atualizado e ativo. Se voc\u00ea mudou de emprego h\u00e1 mais de um ano, uma atualiza\u00e7\u00e3o de sua experi\u00eancia profissional j\u00e1 deveria ter sido feita h\u00e1 muito tempo. Se voc\u00ea obteve um novo certificado ou diploma, adicione-o. Voc\u00ea aprendeu novas habilidades em um semin\u00e1rio ou confer\u00eancia incr\u00edvel? Mostre-as!<\/li>\n<\/ul>\n<h4>Rede!<\/h4>\n<p>Al\u00e9m de sua atmosfera profissional \u00fanica, o LinkedIn \u00e9 diferente de outras plataformas de m\u00eddia social pela forma como conecta as pessoas.<\/p>\n<p>Como uma reminisc\u00eancia do networking pessoal, voc\u00ea precisa ter um relacionamento estabelecido - on-line ou pessoalmente - antes de fazer uma \"conex\u00e3o\". As conex\u00f5es do LinkedIn s\u00e3o baseadas em um sistema de n\u00edveis, com tr\u00eas n\u00edveis b\u00e1sicos.<\/p>\n<ul>\n<li>As conex\u00f5es de primeiro grau s\u00e3o pessoas que voc\u00ea conhece pessoalmente. Essas s\u00e3o pessoas que voc\u00ea pode convidar para se conectar e adicionar \u00e0 sua rede.<\/li>\n<li>As conex\u00f5es de segundo grau s\u00e3o \"amigos de amigos\" - aqueles conectados \u00e0s suas conex\u00f5es de primeiro grau. Voc\u00ea pode solicitar uma apresenta\u00e7\u00e3o de sua conex\u00e3o de primeiro grau ou enviar a ela um convite para se conectar.\n<ul>\n<li>Se voc\u00ea enviar a eles uma solicita\u00e7\u00e3o direta de conex\u00e3o, o LinkedIn perguntar\u00e1 como voc\u00ea conhece essa pessoa. Um convite n\u00e3o poder\u00e1 ser enviado at\u00e9 que voc\u00ea responda \u00e0 pergunta. Se voc\u00ea escolher \"Outro\", ser\u00e1 solicitado que voc\u00ea digite o endere\u00e7o de e-mail da pessoa.<\/li>\n<\/ul>\n<\/li>\n<li>Uma conex\u00e3o de terceiro grau \u00e9 o \"amigo de um amigo de um amigo\" - algu\u00e9m que est\u00e1 conectado a uma de suas conex\u00f5es de segundo grau. Voc\u00ea pode solicitar a conex\u00e3o da mesma forma que solicita uma solicita\u00e7\u00e3o de segundo grau ou pode solicitar que sua conex\u00e3o o apresente.<\/li>\n<li>Para obter mais informa\u00e7\u00f5es, consulte <a href=\"https:\/\/www.quora.com\/What-does-1st-2nd-3rd-degree-connection-mean-in-LinkedIn-profiles\" target=\"_blank\" rel=\"noopener noreferrer\">Registro do Quora<\/a> sobre como funcionam as conex\u00f5es no LinkedIn.<\/li>\n<\/ul>\n<p>Quando algu\u00e9m estiver conectado \u00e0 sua rede, voc\u00ea ver\u00e1 as publica\u00e7\u00f5es dessa pessoa no seu feed de not\u00edcias e vice-versa. Voc\u00ea pode curtir, comentar e compartilhar publica\u00e7\u00f5es.<\/p>\n<p>Voc\u00ea pode se conectar com colegas de classe, colegas e at\u00e9 mesmo membros do corpo docente das universidades que frequentou. Ao se conectar com eles, voc\u00ea est\u00e1 efetivamente construindo sua rede de contatos para que possa descobrir novos empregos - ou ser descoberto por um recrutador - e saber mais sobre novos neg\u00f3cios e empreendimentos.<\/p>\n<p><strong>Dica!<\/strong> Participe do <a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/1164\/linkedin-groups-membership-overview?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">Grupos do LinkedIn<\/a> em seu setor. Cada grupo tem seu pr\u00f3prio f\u00f3rum de discuss\u00e3o, feed de not\u00edcias e an\u00fancios de emprego. \u00c9 um \u00f3timo lugar para fazer novas conex\u00f5es e estabelecer relacionamentos comerciais.<\/p>\n<p>Al\u00e9m disso, voc\u00ea pode seguir empresas, l\u00edderes do setor e marcas para ficar por dentro das novidades do seu setor, bem como compartilhar informa\u00e7\u00f5es \u00fateis com suas conex\u00f5es (o que ajuda a estabelecer que voc\u00ea \u00e9 um l\u00edder \u00fatil e bem informado em sua \u00e1rea).<\/p>\n<h4>O que \u00e9 preciso saber sobre marketing<\/h4>\n<p>A primeira coisa que voc\u00ea precisa saber \u00e9 que o LinkedIn n\u00e3o \u00e9 uma plataforma de vendas. Voc\u00ea n\u00e3o deve enviar spam para suas conex\u00f5es com an\u00fancios ou truques de vendas insistentes.<\/p>\n<p>Possivelmente, a melhor estrat\u00e9gia de marketing em seu perfil pessoal \u00e9 mostrar que voc\u00ea \u00e9 um especialista do setor, tornando-se ativo em grupos, publicando conte\u00fado excelente, oferecendo conselhos e comentando as publica\u00e7\u00f5es de outras pessoas. Al\u00e9m disso, voc\u00ea pode se envolver com especialistas e influenciadores do setor - e <a href=\"https:\/\/memberpress.com\/pt\/how-to-increase-your-likes-and-follows-on-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">todos n\u00f3s sabemos como os influenciadores s\u00e3o poderosos<\/a>.<\/p>\n<h4>P\u00e1ginas da empresa<\/h4>\n<p>Diferente do seu perfil pessoal, \u00e9 aqui que voc\u00ea apresenta sua empresa e seus produtos e servi\u00e7os. Voc\u00ea pode - e deve! - vincular seu perfil pessoal \u00e0 p\u00e1gina da sua empresa para que seus contatos possam conhecer sua empresa.<\/p>\n<p>Novamente, lembre-se de que n\u00e3o deve ser uma m\u00e1quina de propaganda. Voc\u00ea quer seguidores - e n\u00e3o quer assust\u00e1-los empurrando constantemente seu produto. Aqui est\u00e3o algumas coisas que voc\u00ea pode fazer com as p\u00e1ginas da empresa:<\/p>\n<ul>\n<li>Ganhar seguidores: Voc\u00ea ganha seguidores promovendo sua p\u00e1gina e compartilhando conte\u00fado envolvente. (O importante \u00e9 sempre o conte\u00fado, n\u00e3o \u00e9?) Assim como uma p\u00e1gina de neg\u00f3cios do Facebook, a p\u00e1gina da sua empresa no LinkedIn deve ser uma mistura de seu pr\u00f3prio conte\u00fado e do conte\u00fado de outras pessoas. Voc\u00ea pode - e, mais uma vez, deve! - tamb\u00e9m compartilhar o conte\u00fado de sua empresa em seu perfil pessoal, pois o que voc\u00ea compartilha deve contribuir para o conhecimento e a atmosfera profissional do setor.<\/li>\n<li>P\u00e1ginas de demonstra\u00e7\u00e3o: Essas s\u00e3o extens\u00f5es da p\u00e1gina da sua empresa projetadas para destacar uma iniciativa, campanha, unidade ou marca comercial espec\u00edfica. Por exemplo, se voc\u00ea dirige uma empresa de sa\u00fade e boa forma, pode mostrar seu livro de receitas de alimenta\u00e7\u00e3o saud\u00e1vel incluindo uma p\u00e1gina dedicada ao livro - uma p\u00e1gina que pode atingir um p\u00fablico-alvo fora do normal.<\/li>\n<li>Gera\u00e7\u00e3o de leads: Deseja aumentar seu potencial para mais vendas? N\u00e3o deixe de convidar seus seguidores para diferentes eventos, como webinars, <a href=\"https:\/\/memberpress.com\/pt\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">cursos on-line<\/a>Voc\u00ea tamb\u00e9m pode fornecer um link para o site da empresa e convidar os seguidores a se inscreverem em sua lista de e-mail. Voc\u00ea tamb\u00e9m pode fornecer um link para o site da sua empresa e convidar os seguidores a se inscreverem na sua lista de e-mails.<\/li>\n<li>Crie seu pr\u00f3prio grupo no LinkedIn: Voc\u00ea j\u00e1 se juntou a alguns grupos - mas e se houver um t\u00f3pico que ainda n\u00e3o esteja sendo discutido em seu setor? Outra maneira de se estabelecer como um especialista na \u00e1rea \u00e9 criar seu pr\u00f3prio grupo no LinkedIn com base em seu conjunto de habilidades e conhecimentos exclusivos. Mas n\u00e3o crie um grupo semelhante a algo que j\u00e1 existe. Crie um a partir de seu pr\u00f3prio \u00e2ngulo exclusivo e projetado para um grupo de nicho.<\/li>\n<li><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/ads\" target=\"_blank\" rel=\"noopener noreferrer\">Anuncie no LinkedIn<\/a>: Os an\u00fancios gr\u00e1ficos e as atualiza\u00e7\u00f5es patrocinadas s\u00e3o dois recursos do LinkedIn que permitem que voc\u00ea alcance efetivamente um p\u00fablico-alvo.\n<ul>\n<li>An\u00fancios gr\u00e1ficos: Esses s\u00e3o an\u00fancios em banner pelos quais voc\u00ea pode pagar por clique ou por impress\u00e3o. Eles s\u00e3o exibidos na barra lateral ou em sua p\u00e1gina inicial e s\u00e3o semelhantes aos an\u00fancios que voc\u00ea v\u00ea nas barras laterais do Facebook.<\/li>\n<li>Atualiza\u00e7\u00f5es patrocinadas: Assim como as publica\u00e7\u00f5es patrocinadas do Facebook, essas s\u00e3o publica\u00e7\u00f5es pelas quais voc\u00ea pode pagar para alcan\u00e7ar mais usu\u00e1rios. Essas atualiza\u00e7\u00f5es s\u00e3o exibidas no feed de not\u00edcias em vez de em uma barra lateral, aumentando as chances de os usu\u00e1rios as verem e visitarem a p\u00e1gina da sua empresa, o que pode levar a uma a\u00e7\u00e3o de seguir, o que pode levar a uma assinatura de e-mail, o que pode levar a vendas e clientela.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>N\u00f3s mal come\u00e7amos a explorar a superf\u00edcie. Que recomenda\u00e7\u00f5es ou dicas voc\u00ea tem sobre o LinkedIn para nossos leitores? Por favor, compartilhe-as nos coment\u00e1rios abaixo.<\/p>","protected":false},"excerpt":{"rendered":"<p>You may already know LinkedIn is the largest social media platform designed solely for professionals. You may have even set up your personal profile. So now what? What are the best practices for using it for business? The basic answer is twofold. First, you can use your personal profile to connect with other industry-related professionals, [\u2026]<\/p>\n","protected":false},"author":3121,"featured_media":15082,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144],"tags":[293],"class_list":{"0":"post-13754","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"tag-linkedin","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"You may already know LinkedIn is the largest social media platform designed solely for professionals. 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